BUSH CHICKEN MEDIA OUTLET
19TH Street, Sinkor
Monrovia, Liberia
A GUIDE FOR CONDUCTING MARKETING RESEARCH SURVEY
Marketing survey: This covers a wider range of activities. While it may involve market
research, it is more general systematic process that can be applied to a variety of marketing
problems. It is the first step in the marketing process; small companies conduct marketing
research to obtain information from the marketplace.
STEPS TO CONSIDER IN CONDUTING MARKETING RESEARCH SURVEY
Once the need for marketing research has been established, most marketing research project
involves these steps








Define the problem
Determines Research designs
Identify data types and Sources
Design data collection forms and questionnaires
Determine sample plan and size
Collect the Data
Analyze and interpret the data
Prepared the Research report
BENEFITS OF MARKETING RESEARCH SURVEY:
There is a number of key benefits to conducting marketing research survey. These benefits are
largely centered on the information organizations can obtain from their research report and
the feedback they received from customers satisfaction or needs.
TYPES OF MARKETING RESEARCH SURVEYS

Focus Group
This is usually conducted at focus area or group facilities. These facilities have one –way mirrors
so manager can listen to customer’s feedback about their product or services.

One-on- One I interviews
This is conducted in a similar manner to focus group, but with one person. One-on-One
interviews go a step further be young typical personal interviews.

Phone Surveys
Companies use phone surveys to further validate information obtained from focus group and
one-on-one interviews. Marketers conduct phone survey among higher numbers of consumers
and customers.

Testing
Companies often take marketing research one step further with actual test marketing strategy.
PROCESS IN IMPLEMENTING MARKETING RESEARCH SURVEY:







Set a clear Goal
Know what target market to survey
Known your competitor strength and weaknesses
Examine expert research report on current market trend
Consider the best way to get solutions to improved product or services
Administrate the survey effectively
Conduct a thorough survey analysis
The ultimate guide on how to conduct market research, they’re an affordable and reliable
ways of gathering information from target market. To increase organization efficiency in
capitalizing on competitor weaknesses, those are the tools and solution to provide clarity for
decision marking.