BUSH CHICKEN MEDIA OUTLET 19TH Street, Sinkor Monrovia, Liberia A GUIDE FOR CONDUCTING MARKETING RESEARCH SURVEY Marketing survey: This covers a wider range of activities. While it may involve market research, it is more general systematic process that can be applied to a variety of marketing problems. It is the first step in the marketing process; small companies conduct marketing research to obtain information from the marketplace. STEPS TO CONSIDER IN CONDUTING MARKETING RESEARCH SURVEY Once the need for marketing research has been established, most marketing research project involves these steps Define the problem Determines Research designs Identify data types and Sources Design data collection forms and questionnaires Determine sample plan and size Collect the Data Analyze and interpret the data Prepared the Research report BENEFITS OF MARKETING RESEARCH SURVEY: There is a number of key benefits to conducting marketing research survey. These benefits are largely centered on the information organizations can obtain from their research report and the feedback they received from customers satisfaction or needs. TYPES OF MARKETING RESEARCH SURVEYS Focus Group This is usually conducted at focus area or group facilities. These facilities have one –way mirrors so manager can listen to customer’s feedback about their product or services. One-on- One I interviews This is conducted in a similar manner to focus group, but with one person. One-on-One interviews go a step further be young typical personal interviews. Phone Surveys Companies use phone surveys to further validate information obtained from focus group and one-on-one interviews. Marketers conduct phone survey among higher numbers of consumers and customers. Testing Companies often take marketing research one step further with actual test marketing strategy. PROCESS IN IMPLEMENTING MARKETING RESEARCH SURVEY: Set a clear Goal Know what target market to survey Known your competitor strength and weaknesses Examine expert research report on current market trend Consider the best way to get solutions to improved product or services Administrate the survey effectively Conduct a thorough survey analysis The ultimate guide on how to conduct market research, they’re an affordable and reliable ways of gathering information from target market. To increase organization efficiency in capitalizing on competitor weaknesses, those are the tools and solution to provide clarity for decision marking.