OPTICAL FX ARTISTS
Angienete Vargas
Business Owner
BUSINESS CONCEPT
• Passionate Makeup Artist specializing in Airbrush Special effects makeup
• Transforming both Male and Female into character of their dreams
• Youth-based parties
• Editorial photoshoots
MISSION STATEMENT
• Work endlessly to transform into
wildest imaginations
• Go above and beyond
expectations
• Integrity and eagerness
• Supportive off all groups in the
community
• Listen closely to wants and needs
• Deliver nothing but the best
VISION STATEMENT
SHORT TERM GOALS
• More activity on social media
LONG TERM GOALS
• Build a larger team
• Travel worldwide
• Increase speed
• Hands on expos
• Invest in top quality equipment
• Take on more clients
• Give back to the community
• Multiple airbrush machines
• Airbrush paint
• Cleaning equipment
• Prosthetic equipment
START UP EXPENSES
• Paint brushes
• Moldings
• Sponges
$20,000
• Alcohol based palettes
• Sealers
• Molding waxes
• Spatulas
COMPETITIVE STRATEGY
• Caring and mindful
• Top quality products and work for amount charged
• Clients exact vision will always be created
• Punctual, sanitary, disciplined, and organized
• Trained makeup artists
SALARY AND PAYROLL
• 6 makeup artists
• 15% share for assigned jobs
LOCATION
• We are wherever our clients are
• Travel for services with our setup
• We get to travel, client has one less worry
• We arrive on time and ready for client
MARKETING AND ADVERTISEMENT
• Facebook: booking and reviewing
• Flyers created to advertise at
various locations:
• Instagram: Online portfolio
-Halloween stores
• Twitter: utilized for audience
-Party supplies locations
-Various Cosplay establishments