Business Plan

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I.
THE EXECUTIVE SUMMARY
Project Background
Proposed Name of the Project / Business
The Proposed name of the business is MR. JAMunchkin. The word “MR.”
was dedicated to the boy proponents of the business so with the combination of
the first letters of the last names of the lady owners (Julapong, Amarille,
Migallen) combined together with the “Munchkin” which is the exact product of
the business.
Type of Business Organizations
The type of business organizations the owners chose to have is a
Partnership type of business for the reason that the proponents consider
themselves as partners. And so, the business proper is under a General
Partnership where in the owners obtain equal amount of shares, responsibilities,
and contributions.
Location of Business (Offices, Store or Farm)
The location of the business been chosen by the owners will be at one of
the proponent’s residence for the reason that the area is near to public areas or
near to areas were consumers are present such like schools and because of that
it is really advantageous for the business. The proponents also decided to
canvas the product on store and stalls near homes and also to those stores
1
outside schools most specifically in Cristal e-College and the schools located in
Nahawan, Clarin, Bohol.
Nahawan, Clarin, Bohol
Cristal e-College
Cristal e-College
2
Project Proponent
The proponents of the project were classmates in Cristal e-College Senior
High School. The proponent’s partnership started last November 13, 2017 and
was created because of the subject Entrepreneurship. The proponents of the
business are classmates since grade 11 so the different capabilities and talents
the proponents have are already discovered and identified that’s why it serves as
an advantage for the proponents to work together upon achieving the goal of the
business.
The owners of the business are Geraldine Dalagon Julapong a lady from
the land of Lagtangan, Sevilla, Bohol. She is 17 years of age taking up a course
of Domestic Works and Housekeeping. The next owner is an 18 year old lady
who lives in Nahawan, Clarin, Bohol. She is taking up a course of Local Tour
Guiding. Her name is Lorimar Rodriguez Migallen. The next lady owner lives in
Mataub, Clarin, Bohol. Her name is Analyn Adlao Amarille. She is 18 years of
age and taking up a course of Local Tour Guiding. The fourth owner is a
gentleman from the land of San Isidro District Tagbilaran City, Bohol. He is 17
years old and taking up a course of Shielded Metal Arc Welding. His name is Roy
Berou Rubia. The fifth owner is Jomar Albufera Fernandez, a 21- year old boy
from Dipatlong, Maribojoc, Bohol. He is taking up a course of Shielded Metal Arc
Welding. And the last but not the least owner of the business is John Christian
Iman Bernat. A 17 year old boy from the land of Danao, Panglao, Bohol, taking
up a course of Shielded Metal Arc Welding. And the proponents of the business
3
believes that “The differences among the proponents are the key to the
business’s success.”
Management and Personnel Feasibility Summary
Proposed Organizational Chart of MR. JAMUNCHKIN
LORIMAR MIGALLEN
PRODUCTION MANAGER
GERALDINE
JULAPONG
ANALYN AMARILLE
HEAD OF AUDIT
HEAD PURCHASER
ROY RUBIA
SELLER 1
JOHN CHRISTIAN
BERNAT
JOMAR
FERNANDEZ
SELLER 2
SELLER 3
4
Personnel’s Job Specification and Description
POSITION
JOB
JOB
SPECIFICATION DESCRIPTION
EMPLOYMENT
STATUS



 Creative
PRODUCTION Has proper
 Assigned to produce
MANAGER
the product
knowledge on

Assigned to the sanitary
sanitation and
aspect in making and
Temporary
hygiene
creating the product
SALARY
AND
BENEFITS
₱10.8

 Has the ability to

deal with the
HEAD
vendors
PURCHASER
 Knows how to
budget


 Know how to
identify the
quality and
quantity of the 
materials to be
purchase
Assigned to purchase
the needed raw
materials prior to
production
Go to the market and
buy the raw materials
needed
Deal with the vendors
for discounts
5
Temporary
₱10.8
POSITION
HEAD OF
AUDIT
JOB
SPECIFICATION
JOB
DESCRIPTION
 Knows how to
calculate

 Mindful in
estimating income
and profits
 Honest
Assigned to do
the audit and
estimate profit,
income, and to
report the current
status of the
business
EMPLOYMENT
STATUS
SALARY
AND
BENEFITS
Temporary
₱10.8
Temporary
₱10.8
 Assigned to the
flow of money
getting in and out
from and/for the
production
SELLER
 Has the ability to
deal with the
customers
 Has features to
attract customers
 Can do sales talk
Assigned to sell
product
Assigned to
do canvassing
and sales talk
to sold the
product made
6
Marketing Feasibility Summary
The target buyers or customers of MR. JAMunchkin are students and staffs of
Cristal e-College and people living in Nahawan, Clarin, Bohol. The location is
suitable for Mr. JAMunchkin for the business don’t have competitors present in
the area, and so there is a greater chances of saleability in the place.
Demand Analysis
MONTH
PROJECTED DEMAND
IN PIECES (pcs)
January
February
650
650
March
650
Supply Analysis
In Cristal e-College and Nahawan, Clarin, Bohol Mr. Jamunchkin doesn’t
have existing competitors in the said area.
MONTH
ACTUAL SUPPLY IN PIECES
January
640 pieces per month
February
640 pieces per month
March
640 pieces per month
7
Demand Supply Analysis
MONTH
DEMAND IN
SUPPLY IN
UNSATISFIED
PIECE (pc)
PIECE
DEMAND
(pc)
January
650
640
10
February
650
640
10
March
650
640
10
Marketing Practices of Competitors
Mr. Jamunchkin has no existing competitors present in Cristal e-College
and Nahawan, Clarin, Bohol. If there will be competitors that will arise, the
business have a lot of advantages because the business are already known and
already have regular customers. The proponents already know the demands and
needs of the customers. The customers are already assured with regards of the
quality of the product because the proponents will inform them during the selling
process.
8
Actual Marketing Program of the Business
Product
The product will be comprise of Ace Biscuit, Condensed Milk and Desired
topping such as sprinkles, nips, mallows and desiccated coconut. The product
will come out to round and oval shapes that will attract and satisfy the customer’s
taste.
Mr. Jamunchkin will offer the following kinds of Munchkins:
 Munchkin with desiccated coconut
 Munchkin with nips
 Munchkin with mallows
9
 Munchkin with sprinkles
Price
The proponent of the business assures that the price of MR. JAMunckin is
affordable to the customers.
PRODUCT
PRICE
Munchkin with Desiccated Coconut
₱2.00
Munchkin with Nips
₱2.00
Munchkin with Mallows Inside
₱2.00
Munchkin with Sprinkles
₱2.00
10
Promotion
The strategic way of marketing the product will be using social media sites
like posting Mr. Jamunchkin on Facebook, direct marketing to the customers and
contact buyers. The proponents of the business will assure that the quality of the
product is good and maintained with proper product sanitation.
Actual Sales
SELLING PRICE
ACTUAL
MONTHLY
SALES
MONTH
SALES VOLUME
January
529
₱2.00
₱1,058.00
February
859
₱2.00
₱1,718.00
March
248
₱2.00
₱496.00
Production/ Technical Feasibility Summary
1.1 Product Description
The Mr. Jamunchkin is formed accordingly through randomly selected
shapes such as round and oval. The product is purely composed of Ace Biscuit,
Condensed Milk, and for the toppings are desiccated coconut, sprinkles, nips and
mallows. The proponents assure that the product will be made with proper
sanitation and will be created artistically to attract and satisfy customers.
1.2 Production Process
11
Description of the Production
The production of the product undergoes through certain process
and is distributed throughout the sellers to the customers.
Process
The process will start upon purchasing the needed raw materials
for the product. Secondly is the processing of the product or the product
processing also known as the production proper and lastly is the distribution of
the product also known as the product distribution
Production Flow Diagram of MR. JAMunchkin
Processing
Purchasing
Of Raw Materials
1. Crushed the Ace Biscuit
2.. Add the condensed
milk
3. Mold the mixtures to
desired shapes
4. Add the toppings.
Distribution
5. Refrigerate at least 1
hour
12
The quality of the product will be strictly maintained and controlled most
specifically its composition, taste and sanitation.
1.3 Machineries and Equipment
 Refrigerators
 Mixing Bowl / Containers
 Plates
 Ladles
 Extra Food Containers
 Water Cellophanes
 Disposable Gloves
 Measuring Cups
 Rolling Pin
With regards to the source of equipment, the proponents of the
business who have some equipment present on their home will be the one to
provide those certain equipment then all the other equipments not available will
be acquired by the proponents using the contributed capital.
Machineries and
Sources
Unit Cost
Quantity
Total Cost
(₱25,000)
1
(₱25,000)
(₱50)
3
(₱150)
(₱12)
3
(₱36)
(₱10)
3
(₱30)
Equipment
Refrigerator
Mixing Bowl / Containers
Plates
Ladles
Provided by
the proponents
Provided by
the proponents
Provided by
the proponents
Provided by
the proponents
13
Rolling Pin
Extra Food Containers
Provided by
the proponents
Provided by
the proponents
Purchase
Water Cellophanes
Purchase
(₱30)
₱20 per
container
₱5 per piece
Disposable Gloves
Purchase
₱50 per pack
Measuring Cups
(₱15)
2
(₱30)
1
2
(₱30)
₱40
2
₱10
1
₱50
₱100
Total Machineries and Equipment Cost
Note: The figures been open and close parentheses are provided by the
proponents so it is deducted in the summation of total machine and equipment
cost.
1.4 Utilities
The
utilities needed for the
product are
water, electricity and
communication system.
DESCRIPTION
SOURCE
Water
Provided by the
proponents
Power
Communication
TOTAL
UNIT COST
QUANTITY /
VOLUME
NEEDED
₱ 25
1 container
₱25
₱9.18 per Kph
32 Kph
₱293.76
Free School
Free School
COST
Provided by the
proponents
Free School
Wi-Fi
14
System
Wi-Fi
₱ 0.00
Wi-Fi
₱ 318.76
TOTAL MONTHLY UTILITY COST
1.5 Raw Materials Requirements Good for (70-80 Pieces)
DESCRIPITION
SOURCE/S
UNIT COST
QUANTITY /
VOLUME
NEEDED
TOTAL
MONTHLY
COST
Ace Biscuit
Purchase
₱45 per pack
1 pack x 8
₱360
Condensed Milk
Purchase
₱30 per can
1 can x 8
₱240
Desiccated
Coconut
Purchase
₱25.75 per
1 pack x 4
₱103
pack
Mallows
Purchase
₱25 per 100g
100 grams x 4
₱100
Nips
Purchase
₱32 per 100g
100 grams x 4
₱128
Sprinkles
Purchase
₱25 per 100g
100 grams x 4
₱100
TOTAL MONTHLY RAW MATERIALS COST
₱1031
Note:
Ace Biscuit and the condensed milk will be purchase 8 times a month and
the other materials such as the desiccated coconut, mallows, nips and sprinkles
will be purchase 4 times a month.
The raw materials are available at supermarket and grocery stores.
15
1.6 Manpower Requirements
The business needed at least 6 personnel for the overall components and
factors of the business. The personnel must acquire and have the ability to do
the process in order to make the project possible and successful.
DIRECT PRODUCTION PERSONNEL’S JOB SPECIFICATION AND
DESCRIPTION
POSITION
JOB
JOB
SPECIFICATION DESCRIPTION
Head
Purchaser
Knows how to
deal with
suppliers
Purchase the
needed
materials
Knows how to
make the
product
Make the
Product
Production
Manager
Seller
Know how to sell
the product
STATUS
SALARY
AND
BENEFITS
Temporary
₱10.8
Temporary
₱10.8
Sells the
product
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Temporary
₱10.8
Financing and Financial Feasibility Summary
Total Project Cost
The total project cost of the business is about ₱4056.28 comprising all
the cost from the machineries and equipment to the costs of the raw
materials needed.
Items
Equity
Total
(₱25,000)
(₱25,000)
A. Fixed Cost
Machineries and
Equipment
a) Refrigerator
(₱50)
(₱50)
b) Mixing Bowl /
Container
c) Plates
(₱12)
(₱12)
d) Ladles
(₱10)
(₱10)
e) Measuring cups
(₱15)
(₱15)
f) Rolling Pin
(₱30)
(₱30)
₱20 per container
₱40
g) Extra Food Containers
h) Water Cellophanes
i) Disposable Gloves
₱5 per piece
₱50 per piece
TOTAL INITIAL FIXED CAPITAL COST
₱10
₱50
₱100
B. INITIAL WORKING
CAPITAL
a) Ace Biscuit
₱45 per pack x 8
₱360
b) Condensed Milk
₱30 per can x 8
₱240
17
₱25.75 per pack x 4
₱103
d) Mallows
₱25 per 100 gram x 4
₱100
e) Nips
₱32 per 100 gram x 4
₱128
f) Sprinkles
₱25 per 100 gram x 4
₱100
c) Desiccated Coconut
Utility
₱318.76
Cash on Hand
₱382.00
TOTAL MONTHLY WORKING CAPITAL for 1st month
₱1,299.24
TOTAL PROJECT COST
₱2,999.38
Note:
The business will operate within 2 months. The total initial fixed cost was
purchased only on the first month of operation which is ₱100. 00.
The total monthly working capital cost is ₱1,299.24 for the first month. And
₱1,700.14 is the total working capital for the second month. And the total utility
cost is ₱318.76 per month. Since the proponents started operating the business
on the third week of January, the business must only operate in a span of 2
months for the month ended March 2018 and the total project cost for 2 months
is ₱2,999.38.
Source of Capital
The source of capital of the business is acquired through the equal contribution
by the proponents amounting ₱300. The total source of capital is ₱2951.28
18
Financial Assumptions
MR. JAMUNCHKIN
BALANCE SHEET FOR THE MONTH ENDED MARCH 2018
CURRENT
JANUARY
ASSETS
Cash On Hand
₱182
NON – CURRENT ASSETS
Cost of Goods
₱1124.05
Cost of
₱100
Materials
Overall Total Assets
LIABILITIES
Salary Payable
₱65
Utilities
₱318.76
CAPITAL
Julapong’s
₱300
Capital
Amarille’s Capital
₱300
FEBRUARY
MARCH
₱282
₱639.18
₱598.3
-
₱25.75
₱2,951.28
₱65
₱318.76
₱65
₱318.76
-
-
-
-
Migallen’s Capital
₱300
-
-
Rubia’s Capital
₱300
-
-
Bernat’s Capital
₱300
-
-
Fernandez’s
Capital
Overall Capital
₱300
-
-
₱1,800
-
-
Note: The total summation for the capital and the liabilities is ₱2,951.28.
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Mr. JAMunchkin Income Statement for the Month Ended March 2018
January
February
March
Sales
₱2116
₱666
₱496
Cost of Goods
₱1123.3
₱598.3
₱25.75
₱992.7
₱67.7
₱470.25
₱65
₱65
Sold
Gross Sales
Expenses
Salary Expenses
₱65
Utilities
₱318.76
₱318.76
₱318.76
Cost of Materials
₱100
-
-
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