Qualities which are essential for a good letter are collectively called C’s of communication because most of them begins from letter “C”. 1. 2. 3. A letter must be correct in every aspect In spelling, grammar and use of languageIncorrect language spoils the message and distracts reader. In appearance & form of layout-Poor & untidy layout , uneven space, creates poor impression. In the information it conveys-Wrong & incomplete information is the most harmful thing in the letter The message of the letter must be clear at first reading. There should be clarity of thoughts and clarity of language. The information explosion of today takes up so much of everyone’s time, people appreciates letter that takes very little time to read & understand. 1. 2. 3. 4. Clarity depends on 4 FactorsSimple common everyday words which common man can understand. Short and simple sentence. Proper punctuations Logical sequence It means expressing much in few words Leaving out unnecessary words Leaving out unnecessary details Please dispatch the goods so as to reach us by 7 September since we have to ship them to Mexico by the 17th . We can concise the message by giving correct details instead of the vague phrases It is the consideration for the other people’s feeling. It is seen in an individual’s behaviour with others. In the letter, the style, the manner & the choice of words reflects the courtesy of the writer. Use courtesy words like please, thanks and sorry. Express appropriate feeling according to the situation. Use phrases like- “ We appreciate your promptness in sending the goods” One must send the complete message providing all necessary facts & figure. Incomplete communication annoyes the receiver. Incompleteness creates the misunderstanding.