Interview Overview Focus / Goal of Interview Who are the interviewees with the most authentic, current, higher relative importance information on the subject? Interview questions – Consider format for interview: Structured vs UnStructured. For Structured interview, questions can be closedended or open-ended Organise questions – Use a logical order or an order of priority/significance. Examples of order would be general questions to specific questions based on factors such as interviewee’s level of knowledge and subject matter of the interview. Follow a logical order rather than jumping around when asking questions. Consider communication methods Remote vs personal communication. Level of formality Consider the interviewee’s time Make sure you are acknowledging the cost of their time. Make interview time and site convenient and appropriate to the interviewee Method for this interview