01 How to Conduct an Interview

Interview Overview
Focus / Goal of Interview
Who are the interviewees with the most authentic,
current, higher relative importance information on
the subject?
Interview questions – Consider format for interview:
Structured vs UnStructured.
For Structured interview, questions can be closedended or open-ended
Organise questions –
 Use a logical order or an order of
Examples of order would be general questions to
specific questions based on factors such as
interviewee’s level of knowledge and subject matter
of the interview.
 Follow a logical order rather than jumping
around when asking questions.
Consider communication methods Remote vs personal communication.
Level of formality
Consider the interviewee’s time  Make sure you are acknowledging the cost
of their time.
 Make interview time and site convenient
and appropriate to the interviewee
Method for this interview