Honda Customer Satisfaction Survey
Presented By:
BCSF16A006
BCSF16A007
BCSF16A025
BCSF16A035
BCSF16A047
INTRODUCTION
 Honda’s origin
• Originated in 1946 as technical research institute
• Faced a major collapse of the previous business
• Started manufacturing new products

Businesses run by Honda
•
•
•
•
•
Motorcycles
Automobiles
Power Products
Aircraft and Jet Engines
Robots
 Average production of Honda Automobiles per year is about 4.5 Million units
 Average revenue of Honda Automobiles per year is about 1500 billion Yens
 Target Market of Honda Automobiles
• Urban Areas
• People more than 25 years old
History of Honda
 Soichiro Honda founded Honda
Started with the name Tōkai Seiki as a piston rings producer
Got a contract with Toyota as their supplier
Contributed in the World War II
Faced the wrath of the WWII
Collapsed after the WWII and the 1945 Mikawa earthquake
 Yamashita plant of Tōkai
Seiki destroyed by a US B29 bomber
Objectives
This survey was conducted to find out the
satisfaction level of the customers, towards
the products of Honda Automobiles
To find out the strengths and flaws of
Honda Automobiles
To find out the ways of improvements for
competing in the target market
Research Methodology
Our research methodology was to
gain the advantage of the
communicating with maximum people
using minimum resources, through
Internet
Google docs and online forms was our
way of collecting data for our survey
Findings and Discussions
(People using Honda vs other Companies)
Sales
People using Honda
Other Products
Good and Bad Efficiency
Название диаграммы
Colour Choice
Braking System
Safety
Milage
Fuel Consumption
0%
10%
20%
30%
40%
Bad
50%
Good
60%
70%
80%
90%
Conclusions
The conducted survey brings us to the following conclusions
People are buying Honda automobiles more than other companies
People are satisfied with the following
• Color choice
• Braking System
• Safety
People are not satisfied with
• Mileage
• Fuel efficiency
Recommendations
According to the data collected by the survey and the conclusions reached by the team,
we have prepared a few humble recommendations to improve the products and hence the
customer satisfaction
Automobiles’ mileage should be worked on
Automobiles’ fuel consumption should be improved, Customer demands about 60-70kms/litre so it
should be brought under consideration.
The timespan of 2025-2035 has been declared the green energy era, Honda Automobiles can
introduce the technology of solar fuel which is more favored by the customers and is environment
friendly
Many of the Honda automobiles’ engine capacity is lesser than that of the rivals, that can be
improved to get a better place in the competition
The rebuilding and repairing of parts from Honda Automobile Centre should be cost effective.
Hurdles in the Survey
The following hurdles made it difficult to collect and analyze correct data
Non-serious behavior of the participants
People giving false data
People being unfamiliar with some terms used in the survey