Presented By:
BCSF16A006
BCSF16A007
BCSF16A025
BCSF16A035
BCSF16A047

 Honda’s origin
• Originated in 1946 as technical research institute
• Faced a major collapse of the previous business
• Started manufacturing new products
 Businesses run by Honda
•
Motorcycles
•
Automobiles
•
Power Products
•
Aircraft and Jet Engines
•
Robots
 Average production of Honda Automobiles per year is about 4.5 Million units
 Average revenue of Honda Automobiles per year is about 1500 billion Yens
 Target Market of Honda Automobiles
• Urban Areas
• People more than 25 years old


Soichiro Honda founded Honda

Started with the name Tōkai Seiki as a piston rings producer

Got a contract with Toyota as their supplier

Contributed in the World War II

Faced the wrath of the WWII

Collapsed after the WWII and the 1945 Mikawa earthquake
 Yamashita plant of Tōkai
Seiki destroyed by a US B-
29 bomber


This survey was conducted to find out the satisfaction level of the customers, towards the products of Honda Automobiles

To find out the strengths and flaws of
Honda Automobiles

To find out the ways of improvements for competing in the target market


Our research methodology was to gain the advantage of the communicating with maximum people using minimum resources, through
Internet

Google docs and online forms was our way of collecting data for our survey

Sales
People using Honda Other Products

Название диаграммы
Colour Choice
Braking System
Safety
Milage
Fuel Consumption
0% 10% 20% 30% 40%
Bad Good
50% 60% 70% 80% 90%


The conducted survey brings us to the following conclusions

People are buying Honda automobiles more than other companies

People are satisfied with the following
•
Color choice
•
Braking System
•
Safety

People are not satisfied with
•
Mileage
•
Fuel efficiency


According to the data collected by the survey and the conclusions reached by the team, we have prepared a few humble recommendations to improve the products and hence the customer satisfaction

Automobiles’ mileage should be worked on

Automobiles’ fuel consumption should be improved, Customer demands about 60-70kms/litre so it should be brought under consideration.

The timespan of 2025-2035 has been declared the green energy era, Honda Automobiles can introduce the technology of solar fuel which is more favored by the customers and is environment friendly

Many of the Honda automobiles’ engine capacity is lesser than that of the rivals, that can be improved to get a better place in the competition

The rebuilding and repairing of parts from Honda Automobile Centre should be cost effective.


The following hurdles made it difficult to collect and analyze correct data

Non-serious behavior of the participants

People giving false data

People being unfamiliar with some terms used in the survey