Lots of analytics ( CRM – mobile) and artificial intelligence LOTS OF ANALYTICS • CRM ANALYTICS – improves functions such as sales force automation and customer service and support • SOCIAL MEDIA ANALYTICS – analysis of data related to social media use, mainly by customers or competitors, to help to understand the interaction dynamics of itself with its customers and help for competitive intelligence. • MOBILE ANALYTICS – analysis of data related to the use of mobile devices by customers and employees. ARTIFICIAL INTELIGENCE • The science of making machines imitate human thinking and behavior. • Used to manage assets, invest in the stock market, and perform other financial operation ARTIFICIAL INTELLIGENCE • MAJOR CATEGORIES • • • • EXPERT SYSTEMS NEURAL NETWORKS (AND FUZZY LOGIC) GENERAL ALGORITHMS AGENT – BASED TECHNOLOGIES EXPERT SYSTEM • Knowledge – based system • An artificial intelligence system that applies reasoning capabilities to reach a conclusion. NEURAL NETWORKS AND FUZZY LOGIC • Artificial neural network (ANN) • An artificial intelligence system that is capable of finding and differentiating patterns. • Fuzzy logic – mathematical method of handling imprecise or subjective information GENETIC ALGORITHMS • Article intelligence system that mimics the evolutionary , survival – of – the – fittest process to generate increasingly better solutions to a problem AGENT – BASED TECHNOLOGIES • Software agent • Piece of software that acts on your behalf (or on behalf of another piece of software) performing tasks assigned to it.