Lots of analytics ( CRM –
mobile) and artificial intelligence
LOTS OF ANALYTICS
• CRM ANALYTICS – improves functions such as sales force automation
and customer service and support
• SOCIAL MEDIA ANALYTICS – analysis of data related to social media
use, mainly by customers or competitors, to help to understand the
interaction dynamics of itself with its customers and help for
competitive intelligence.
• MOBILE ANALYTICS – analysis of data related to the use of mobile
devices by customers and employees.
ARTIFICIAL INTELIGENCE
• The science of making machines imitate human thinking and
behavior.
• Used to manage assets, invest in the stock market, and perform other
financial operation
ARTIFICIAL INTELLIGENCE
• MAJOR CATEGORIES
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EXPERT SYSTEMS
NEURAL NETWORKS (AND FUZZY LOGIC)
GENERAL ALGORITHMS
AGENT – BASED TECHNOLOGIES
EXPERT SYSTEM
• Knowledge – based system
• An artificial intelligence system that applies reasoning capabilities to
reach a conclusion.
NEURAL NETWORKS AND FUZZY LOGIC
• Artificial neural network (ANN)
• An artificial intelligence system that is capable of finding and
differentiating patterns.
• Fuzzy logic – mathematical method of handling imprecise or
subjective information
GENETIC ALGORITHMS
• Article intelligence system that mimics the evolutionary , survival – of
– the – fittest process to generate increasingly better solutions to a
problem
AGENT – BASED TECHNOLOGIES
• Software agent
• Piece of software that acts on your behalf (or on behalf of another
piece of software) performing tasks assigned to it.