C204 Task 1 Scenerio 1 Weight Loss Optimizer

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C204
MANAGEMENT COMMUNICATIONS
BUSINESS DEVELOPMENT UPDATE
A 10 MINUTE BREAK MEETING
DAVID KITCHEL – OPERATIONS MANAGER
PURSUITS AND ACQUISITIONS
Acquisition
Parent Company & Owner of
Weight Loss Optimizer
Why the acquistion?
• Owning company unable to keep up with growth production demand
• Owning company had a very small consumer base
• Owning company saw benefit of merging with larger company for growth.
• KEY (Important Points) in decision to acquire (product benefits)
• Proven product with growing demand from consumers
• product has been tested successfully by the previous owner with 100 participants.
• 90% success rate of participants losing 15 pounds over a reasonable time frame.
• 80% success rate of participants keeping the weight off with continued use of Weight
Loss Optimizer
• We have the ability to meet the growing demand for this product in our
production facilities.
• With our current product lines, advertising budgets and consumer base, we
have ability to put this product in front of our current consumer base through
many communication vehicles, electronic, print, etc
• Why the acquisition?
• Successful, proven product
• We have the ability to mass produce and mass market
• Product fits in with our current product lines
• Based on projections, opportunity for large revenue gains in the short and
long term
• Win for acquired company and staff, and win for our company, our
employees, and our stakeholders.
I look forward to working with everyone as we bring this product on line into our
portfolio and making this as big a success as our other product lines. Which
would not be possible without the dedication of all of our associates to make
this company the success it has been.
QUESTIONS?
Feel free to contact me anytime should you have any questions.
Thank you for your time and continued contributions and I look forward to our
next meeting.
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