FREEBIE!
Persuasive Techniques
Crossword Puzzle!
Clues
*NOTE: ALL words will only be used once!
If the term has more than word, all words will be used
without a space between them!*
Across
3. Ordinary people sell a message. You are to believe that because
these people are like you, they can be trusted
6. ties the person, product or idea to a negative image
8. Causes reader to be suspicious about the idea or product by
hinting that negative information might be kept secret
9. Uses “strong” words and glowing terms to create positive feelings
without supporting the idea with real evidence
Down
1. Uses either famous people or personal recommendation to
convince you to buy the product, support the person, or embrace
the idea
2. Invokes your emotions—tugs at your heart, invokes guilt, or
frightens you into buying a product. Often uses animals or children
4. You are urged to do or believe something because everyone else
does
5. Convinces you that only the “best people” use the product,
believe this idea, or support this person. You can be like them. It
costs more, but it’s worth it
7. Gives only the positive side of the idea, person or product and
hides the negative
ANSWER KEY
Across
3. PLAINFOLKS
6. NAMECALLING
8. INNUENDO
9. GLITTERINGGENERALITIES
Down
1. TESTIMONIAL
2. APPEALTOEMOTIONS
4. BANDWAGON
5. SNOBAPPEAL
7. CARDSTACKING