AtomicAdvertisingAgencyProject

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Atomic advertising agency
Congratulations on your new job! You’ll be working on researching
and designing an advertising campaign for the element of your
choice. You will hand in the following:
• A cover page, including the
name of your element, its
chemical symbol, atomic
number, and atomic mass.
You can set this up in a
style similar to that of the
periodic table, if you wish.
(10 points)
• Elemental structure. Include a sketch (in color!) of a Bohr model
of your atom. Be sure to show the protons, neutrons, and
electrons in their proper positions. (15 points)
• Additional research. You must convince your client that you’ve
really taken this job seriously and spent some time doing
background research! Include the discoverer of your element,
the year of its discovery, and the origin of its name. Tell me
what its state of matter is at room temperature, where it is most
often found, how much it costs, and a few common uses. (25
points)
• The advertisement itself! Be creative here – you can design an
advertisement for a magazine or newspaper, create a brochure,
design a website, or write and outline storyboards for a
television ad. If you have other ideas, please come see me! Be
sure that you define any unfamiliar words, and that you include
plenty of information about your element! (20 points)
Cover page
includes all
required
information (10
points)
Cover contains
all but one of
the necessary
pieces for
complete
credit (8 points)
Cover contains
all but two of
the necessary
pieces for
complete credit
(6 points)
Further points will be deducted
accordingly.
Includes sketch
of Bohr model
with all
subatomic
particles in their
proper positions
(15 points)
Bohr model
has the
incorrect
number of one
type of
subatomic
particle (12
points)
Bohr model has
the incorrect
number of two
particles or is
missing one
particle entirely
(10 points)
Further points will be deducted
accordingly.
research
Includes all
required
information.
All information is
thorough and
accurate.
Student has
provided a
strong
background (25
points)
All research is
present and
included.
Some pieces of
information
lack detail.
Work is
generally
strong, but
does not show
extra effort (23
points)
Most research
is present and
shows good,
significant
effort.
Some details
are absent, but
information is
correct. (20
points).
Several pieces
of required
information
are absent.
Some
significant
errors are
present. (15
points).
Further points will
be deducted
accordingly.
Advertisement
Work is clear,
neat, and
organized.
Tone is
consistent with
an advertisement
rather than with a
report.
All new terms are
defined,
The ad itself is
creative and
unique (20
points)
Work is
generally clear
and neat.
Tone is
generally
consistent with
an
advertisement.
Some new
terms are
defined.
The ad itself
shows some
creativity. (15
points)
Work is fairly
clear, with
some errors or
areas of
disorganization.
Tone is
somewhat
consistent with
an
advertisement.
The ad is not
unique. (10
points)
Work is
disorganized
and contains
some
significant
areas of
sloppiness.
Tone is not
consistent with
an
advertisement.
(5 points)
Further points will
be deducted
accordingly.
Cover page
Elemental
structure
Additional
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