Congratulations on your new job! You’ll be working on researching and designing an advertising campaign for the element of your choice. You will hand in the following:
•
A cover page, including the name of your element, its chemical symbol, atomic number, and atomic mass.
You can set this up in a style similar to that of the periodic table, if you wish.
(10 points)
•
Elemental structure. Include a sketch (in color!) of a Bohr model of your atom. Be sure to show the protons, neutrons, and electrons in their proper positions. (15 points)
•
Additional research. You must convince your client that you’ve really taken this job seriously and spent some time doing background research! Include the discoverer of your element, the year of its discovery, and the origin of its name. Tell me what its state of matter is at room temperature, where it is most often found, how much it costs, and a few common uses. (25 points)
•
The advertisement itself! Be creative here – you can design an advertisement for a magazine or newspaper, create a brochure, design a website, or write and outline storyboards for a television ad. If you have other ideas, please come see me! Be sure that you define any unfamiliar words, and that you include plenty of information about your element! (20 points)

Cover page
Elemental structure
Cover page includes all required information (10 points)
Cover contains all but one of the necessary pieces for complete credit (8 points)
Cover contains all but two of the necessary pieces for complete credit
(6 points)
Further points will be deducted accordingly.
Includes sketch of Bohr model with all subatomic particles in their proper positions
(15 points)
Bohr model has the incorrect number of one type of subatomic particle (12 points)
Bohr model has the incorrect number of two particles or is missing one particle entirely
(10 points)
Further points will be deducted accordingly.
Additional research
Includes all required information.
All information is thorough and accurate.
Student has provided a strong background (25 points)
All research is present and included.
Some pieces of information lack detail.
Work is generally strong, but does not show extra effort (23 points)
Most research is present and shows good, significant effort.
Some details are absent, but information is correct. (20 points).
Advertisement
Work is clear, neat, and organized.
Tone is consistent with an advertisement rather than with a report.
All new terms are defined,
The ad itself is creative and unique (20 points)
Work is generally clear and neat.
Tone is generally consistent with an advertisement.
Some new terms are defined.
The ad itself shows some creativity. (15 points)
Several pieces of required information are absent.
Some significant errors are present. (15 points).
Further points will be deducted accordingly.
Work is fairly clear, with some errors or areas of disorganization.
Tone is somewhat consistent with an advertisement.
The ad is not unique. (10 points)
Work is disorganized and contains some significant areas of sloppiness.
Tone is not consistent with an advertisement.
(5 points)
Further points will be deducted accordingly.