CEA Convention Schedule
Teach: Methodology
Empower: Motivation/Inspiration
Lead: Leadership & Management
Specialty: Nails, Barber
Skin Care: Skin Care
Live Demonstration – These sessions will consist of a demonstration of a method or technique to help you learn. Classroom layout will allow attendees to get an up-close view of the live demo.
Hands-on – In a more interactive setting, these sessions will give you the opportunity to put your skills to the test. If you learn better by “doing,” you won’t want to miss hands-on sessions.
Friday, July 19
8:30 am - 5:00 pm Legal Workshop ~ separate registration of $300
2:00 pm – 4:30 pm Focus on Make-up Education – Dominic Cruz & Anne Newman, Kryolan ~ separate registration of $75 (limited to 50)
Join Kryolan Professional Make-up master educator artist Dominic Cruz and Anne Newman for an afternoon of make-up application skill and product knowledge. No matter what make-up line your school is currently using, walk away with techniques and ideas that you can implement right away at your school. This is a hands-on class. You must be willing to apply product to yourself and others.
No makeup experience necessary. Additional Kryolan Professional Make-up will be available for purchase after class, including Lite Special Effects, UV Lines and Face/Body Paint.
5:00 pm - 7:30 pm Registration
5:00 pm - 6:00 pm New Member Reception
6:00 pm - 7:30 pm Relevant Beauty by Aquage with Eric Fisher and Luis Alvarez Live
Demonstration
Join industry icons Eric Fisher, named Most Newsworthy Male Hair Designer by both consumer and trade press, and Luis Alvarez, co-founder of Aquage, in this dynamic presentation of visual imagery and technique. Be inspired and energized as they push beyond the boundaries of the expected to kick off a CEA Annual Convention to remember.
Saturday, July 20
7:00 am - 10:00 am Registration
7:30 am - 8:45 am Educational Breakfast sponsored by Supercuts

9:00 am - 12:00 pm Model Prep for Farouk . Be sure to stop by the Wella model prep room to view preparations for their lunch presentation.
9:00 am - 12:00 pm
(Teach) Milady Master Educator Class: Strategies to Engage, Enlighten, Entertain and
Energize Your Classroom — Rick Lavoie sponsored by Milady
Every instructor has experienced the challenge of facing a group of adult students who learn and process information different ways. Each student has a unique learning style, motivation approach and academic profile. This session will discuss and demonstrate the “secrets” that master teachers use to control, plan and evaluate the classroom lessons.
9:00 am - 10:45 am Concurrent Sessions
9:00 am - 10:45 am
(Empower) Raising the Bar: Teaching the Meaning of Professionalism — Jenny Flanagan,
Associated Hair Professionals
In this class you’ll learn about free teaching tools and resources available to help your students better understand and display professionalism. After using these tools, your students will be able to define professional conduct, understand the school dress code and have appropriate, professional interactions with peers, instructors and administrators. Be ready to prepare your students for success.
9:00 am - 10:45 am
(Lead) Harassment in the Classroom: Understanding the Educator’s Responsibilities — Ed
Cramp, Duane Morris LLP
State and federal law prohibits schools from discriminating on the basis of gender. Sexual harassment is one form of sex discrimination. As an educator, do you know what you should do if you encounter or observe sexual harassment in your classroom? Would you know sexual harassment if you saw it? And what if the abuse escalates into forms of bullying? Find out the answers to these questions in this informative and practical session.
9:00 am - 10:45 am
(Specialty) Intro to Gorgeous Lashes – NovaLash Trainer (Invited Speaker) Live Demonstration
The application of eyelash extensions is a highly technical and meticulous process requiring welltrained estheticians and cosmetologists to perform the procedure. Unlike traditional false eyelashes, which are applied as a single strip and last only a couple of days, NovaLash Eyelash
Extensions are individual, synthetic extensions singularly bonded to each natural lash to create a longer, thicker more glamorous lash look. Get an introduction to the science behind the procedure, safety, and techniques that are guaranteed to produce longer-lasting lash applications.
9:00 am - 10:45 am
(Skin Care) Student Success Beyond the State Boards: Essential Skills We Should Be
Teaching — Susanne Schmaling, Associated Skin Care Professionals
How can instructors empower and build confidence in graduates in this fast-growing profession? In this interactive workshop, you will learn the essential skills that are required and how to present

these concepts to your students regardless of their career background. You will walk away a more confident esthetics instructor with ideas and methods to implement in your next class.
11:00 am - 12:00 pm Concurrent Sessions
11:00 am - 12:00 pm
(Lead) Lead Your Students to a Prosperous Future — Eric Fisher, Eric Fisher Academy
Do you ever wonder why some students succeed and others fail? Join Eric Fisher in this highly motivating program as he explores the answer to this question by teaching real-world techniques designed to inspire and lead students to a prosperous future.
11:00 am - 12:00 pm
(Empower) Clipper Guy Says....Training the Trainer — Ivan Zoot, Marianna Industries
In this fast-paced educational program, Ivan will present the tips and techniques of successful education, demonstration and sharing of information in the professional beauty industry. He will explain and explore the methods for exceeding the expectations of audiences and delivering on the needs of employers and sponsors.
11:00 am - 12:00 pm
(Specialty) Secrets that Really Drive Retail Sales — Chris Kolodziejski, Chella Skin Care/Chella
Brow
Learn how demonstrating products and having events create excitement and theater for your business to build customer loyalty through education and demonstration. Discover how principles of successful retailing apply to any product you sell and how events and demonstrations will lift all product sales, regardless of the product being featured.
11:00 am - 12:00 pm
(Skin Care) Electrify Your Students with the Benefits of Galvanic Current — Deanna Beaver ,
New York Institute of Beauty (Live Demonstration)
Galvanic current skin care treatments use electrical currents to both cleanse the skin of impurities and infuse moisture into the deeper layers of the skin. This hands-on demonstration will get you reacquainted with the science and application behind one of oldest, but most effective forms of electrotherapy. By understanding this old-school technique, you will be able to confidently show your students modern results.
12:15 pm - 1:30 pm Educational Luncheon sponsored by Wella with special presentation: Wella
School Program 2013 Trend Showcase by Fabio Sementilli and Team I.C.A.N.
1:30 pm - 3:30 pm Exhibitor Showcase Grand Opening – Celebrity 1-4
3:45 pm – 4:45 pm Concurrent Sessions
3:45 pm – 4:45 pm

(Teach) Bridging the Gap…Preparing the Business Savvy Beauty Student of Tomorrow — Colin
Slade, Lolonga Beauty
Learn about the latest technology and trends driving the need for a more well-rounded beauty school graduate. You’ll discover the importance of peripheral skills like marketing, branding and social media when it comes to graduating dynamic students ready to be successful in today’s economy.
3:45 pm – 4:45 pm
(Empower) Motivating Your Students to Do More — Dr. Joe Pace, The Pacific Institute
Do you struggle with students not arriving to class on time or coming unprepared? Do you wonder if it’s possible to motivate your students to rise to their potential? This session will show you how to help students visualize doing more, help students create "new normals" and provide practical facilitation and mentoring techniques to create "teachable and impactful moments."
3:45 pm – 4:45 pm
(Specialty) What Does Odor Free Acrylic Have to do with Cookies?
— Doni Horn, YourNewSchool
(Hands-on) (Class size limit: 50 people)
This workshop will expose the difference and similarities between traditional and odor-free acrylics in a way that opens the mind back to the day when learning was fun. This out-of-the-box class will help instructors understand odor free acrylic and its unique qualities that will empower and enhance the instructor’s skill level to demonstrate proper application techniques using odorfree acrylic.
3:45 pm – 4:45 pm
(Skin Care) From Panic to Peace: Why Stressed Skin is More than Skin Deep — Dr. Claudia
Aguirre, The International Dermal Institute
This session will explore exactly what stress is and how our increasing stress levels impact our skin health and trigger certain skin disorders. It will also discuss which stress relieving therapies can be offered by the professional, together with new clinical data on the positive impact these treatments have on overall health and well-being.
5:00 pm - 6:15 pm General session: Educator of the Year & Keynote, Celebrity Stylist Theodore
Leaf sponsored by Milady
Keynote: Perspectives on Shaping the Future for Your Students: Theodore is here to connect with you and give you his perspective on various aspects of education and the beauty industry as a whole and how you can take this information back and help inspire both yourselves and your students.
Theodore Leaf is the real life story of a small town boy who against all odds worked to find success in Hollywood. The root of his inspiration began with a wig from the store window of his family’s bridal salon in rural Ohio, which sparked into a passion for the art of transformation. After completing his studies at Paul Mitchell he made his first big splash into the world of entertainment as the youngest contestant on Bravo’s Shear Genius. The show opened new windows for Theodore and landed him a coveted spot as a top stylist at Sally Hershberger Salon in West Hollywood. Since then Theodore’s title has shifted from simply “hairstylist” to a man of many trades, still growing

today. He has been featured on television shows including NBC’s Fashion Star, E!’s Fashion Police and Style Network’s How Do I Look?
6:15 pm - 8:00 pm Poken Party Reception in Exhibit Area sponsored by Exhibitors
Sunday, July 21
7:30 am - 8:45 am Educational Breakfast sponsored by Pivot Point International
9:00 am - 12:00 pm
(Teach) Blending Technology with Teaching — Steven Janssen, Jamie Jones, Debbie Mack and Paul
Suttles, Pivot Point International
Join Pivot Point’s education team as they present technology techniques that will inspire students and help deepen their understanding of topics they are studying. You will discover principles for using technology, tips for searching on the internet, assignments that lead students from involvement to engagement and technology techniques that guide students to think at varying levels of complexity.
9:00 am - 10:45 am Concurrent Sessions
9:00 am - 10:45 am
(Lead) i-Fabulous Life Skills — Carlos Valenzuela
This session is designed to increase the success rate of beauty school graduates by incorporating social media personal marketing and self-confidence in the key job entry skills requested by the salon industry into your curriculum.
9:00 am - 10:45 am
(Skin Care) Peptides, Power & Performance Ingredients: The Latest Science — Dr. Mark Lees, sponsored by Milady
From the latest anti-aging therapies to which ingredients should be avoided for acne-prone and sensitive skin, Dr. Lees explains ingredients in a way that gives real practical knowledge to the esthetician. Learn successful ingredient combinations for helping your clients with acne, sensitive, and aging skin.
9:00 am - 10:45 am
(Specialty) Color Correction Done Right — Wella Design Team (class size limit: 120 people)
(Hands-on)
Being able to properly do a color correction can save the day and build a relationship with a client.
Learn from the Wella Professional team how you can teach this important skill to your future professionals. Come prepared for an interactive session using swatches.
9:00 am - 10:45 am
(Specialty) From Daytime to Dramatic: Make-up to take your look to the next level — Nina
Gonzales, Francie Hart and Adriana Lopez (Live Demonstration)

This live demonstration will consist of three makeup artists. Each artist will take 10 minutes to take the look that they have to the next level. Nina will demonstrate basic makeup, while Francie will take the basic makeup look to a dramatic or evening look and Adriana will demo a more dramatic look. The artist will rotate to a new model each time.
11:00 pm - 12:00 pm Concurrent Sessions
11:00 pm - 12:00 pm
(Lead) Communication Would Be Easy… If It Wasn’t For People! Lisha Barnes & Gerard McAvey,
Milady
How many of you can relate? Have you been there? “I’m good communicator… it’s just that my students/coworkers don’t listen!” In this class we will discover how different communication styles impact our ability to not only lead but also to follow. Walk away with five easy-to-implement actions you can use to be a more effective communicator.
11:00 pm - 12:00 pm
(Skin Care) Layering Lead Technologies and Accent Services — Sallie Deitz, Bio-Therapeutic, Inc.
(Live Demonstration)
Attendees will explore through a live demonstration the use of LED, micro-current, and wet/dry microdermabrasion. You will be able to see up close, what types of ingredients can be used with the latest in esthetic devices and what protocols to use to optimize the technology.
11:00 pm - 12:00 pm
(Specialty) Shears 101 — Mike Mailman, 44/20
Shears 101 is designed to educate you, the professional, about your tools. As a teacher, you’ll better understand how to educate your students on how scissors are made, what they are made of and how to tell the difference in quality based on the variety of metals used or the manufacturing process.
11:00 pm - 12:00 pm
(Specialty) Men: Are Your Students Prepared?
– Helen Feeney, American Crew (Live
Demonstration)
You'll be introduced to the American Crew Menswork Method of haircutting—the definitive technique of cutting hair that will leave you feeling confident. You’ll learn a variety of technical methods to haircutting with a live demonstration for all attendees and learn tips of the trade from the best in the business.
12:00 pm – 1:15 pm Educational Lunch sponsored by Great Clips
1:15 pm - 4:00 pm Exhibitor Showcase with coffee bar & final prize drawings – Celebrity 1-4
4:00 pm - 6:15 pm
(Specialty) Making of a Beauty Queen — Tammy Mixon, Farouk (Hands-on)
For eight consecutive years Farouk Systems' CHI has been the Official Hair Care Sponsor for the
Miss USA, Miss Universe and Miss Teen Beauty Pageants. Experience how to set in place the

founding principles of Farouk's lead stylist using the proper products and tools to create an incredible array of styles that inspires every day looks into elegant evening sophistication.
4:00 pm - 5:00 pm Concurrent Sessions
4:00 pm - 5:00 pm
(Teach) Ignite Innovation Session: Celebrate the Power of Educators — CEA Contest Winning
Educators
It’s time to celebrate the power that educators have in the classroom! You’ll hear from five speakers, including three educators who won their way to CEA for their presentation entry, who will all share an innovative, off-the-wall teaching method or activity. These 10-minute presentations will inspire educators with fun, new teaching techniques and classroom ideas that work!
4:00 pm - 5:00 pm
(Teach) Card Tricks: Classroom Management Vegas Style — Angie Shuler sponsored by Kenneth
Shuler Schools
Learning how to deal with classroom management is a major part of becoming an effective teacher.
This class teaches you over 15 ways to use index and other cards to manage multiple tasks efficiently, economically and with ease. Lessen your stress, engage ALL your learners, become the smooth operator you’ve always wanted to be AND never hear the dreaded words, “That’s not fair” again.
4:00 pm - 5:00 pm
(Lead) Mastering the Art of Authentic Communications — Bonnie Bonadeo, Beauty Goorus
As a leader, educator and speaker you must be present, have excellent listening skills and coaching skills—consistently. You must be able to communicate in a way that motivates people to move beyond their own boundaries all while being authentic. This format is essential to the success of getting your students to take action.
4:00 pm - 5:00 pm
(Specialty) Chic Natural Styling– Kimberly Kelly, McBride Laboratories (Live Demonstration)
Learn how to guide your students through the consultation, maintenance, styling, and finishing of natural hair. The world of texture is upon us! From tightly coiled to wavy hair, you’ll discover styles and techniques guaranteed to excite your students and customers.
5:15 pm - 6:15 pm Concurrent Sessions
5:15 pm - 6:15 pm
(Teach) (repeat) Ignite Innovation Session: Celebrate the Power of Educators — CEA Contest
Winning Educators
It’s time to celebrate the power that educators have in the classroom! You’ll hear from five speakers, including three educators who won their way to CEA for their presentation entry, who will all share an innovative, off-the-wall teaching method or activity. These 10-minute presentations will inspire educators with fun, new teaching techniques and classroom ideas that work! (Please note: This is a repeated session from 4:00 pm – 5:00 pm)

5:15 pm - 6:15 pm
(Empower) Edutainment: The New Bad Word — C. Jeanine Fulton, Persona Market Enterprises
This workshop will explore the meaning and uses of edutainment in beauty schools today.
Participants will learn tools that can be used in their schools to grab the attention of students, keep them engaged and motivate them to learn. This class will enhance the teaching techniques of both experienced and new educators.
5:15 pm - 6:15 pm
(Skin Care) Teaching Your Students High Frequency Techniques — Shelly Simpson, Marinello
Schools of Beauty ( Live Demonstration )
Electrical stimulation has been loved by many, but also feared and occasionally outright ignored within curriculums by instructors. Whether you hate or love high frequency, come join us for this highly informative live demonstration to show the versatility and ease in which an instructor can teach this subject with the confidence needed to train our future estheticians.
5:15 pm - 6:15 pm
(Specialty) Reinventing the Nail Experience — Mary Jo Zwirowki, Dashing Diva Professional
(Hands-on)
Learn how to achieve perfect and consistent French Wrap manicures on every customer. Learn how you can introduce fashion forward nails and nail art into your salon services and keep your students interested with beautiful appliqués that bring creativity to every nail technician. Prepare your students to produce unique and dazzling sets of nails in less than half the time of a traditional enhancement service, making them more salon ready. (Class size limit: 30 people)
7:00 pm - 10:00 pm Special Event sponsored by Farouk
Enjoy cocktails and appetizers during this high energy hair show performance and then dance the night away as you kick back and create memories with fellow attendees.
Monday, July 22
8:00 am - 9:30 am Concurrent Sessions
8:00 am - 9:30 am
(Teach) The Action Packed Classroom — Patti Wanamaker, Milady
We’ve all seen students looking uninterested, eyes glazed over and heads propped up with their hands. During this session you will discover techniques to keep your classrooms action packed.
From kick starting your class off in the morning to powerful engagers throughout the day and ending your day with action packed closing activities.
8:00 am - 9:30 am
(Teach) Whatever It Takes! Excellence in Teaching — Dan Cavanagh, Delmar College of Hair and
Esthetics
This session is all about transforming your school in order to embrace the challenges of meeting all student needs by establishing a Professional Learning Community (PLC). In a PLC the purpose of a high functioning school is learning, NOT teaching. It’s not about how we teach, but rather how students learn. We will explore what we want students to learn; how will we know when they have learned it; and how will we respond when students experience difficulty learning.

8:00 am - 9:30 am
(Skin Care) Hair Removal for Ethnic Skin with Body Sugaring and Waxing — Lisanne Wilcox,
Alexandria Professional ( Live Demonstration )
Learn effective protocols to provide hair removal solutions for ethnic skin, safely removing unwanted facial and body hair for clients with all skin tones is an essential skill for students entering the beauty field, both in esthetics and cosmetology.
8:00 am - 9:30 am
(Empower) Communicating with all 'Z' Generations: Interactive Conversation Skills for
Screen-Agers — Angie Shuler and Steven Dawson sponsored by Kenneth Shuler Schools
The Z-Generation was raised on and thrives on the newest technology and interactive gaming—are you ready to teach them? Often introverted, they are coming to cosmetology school to learn a skill requiring great interaction with actual people—not phones. Who are they? How do they learn?
What can you do in your classroom to best “reach them and teach them?” It is all here in this class!
9:45 am - 12:00 pm Brunch sponsored by Sexy Hair & General Closing Session, Cosmetology
Futures are Brighter Than You Think — Paul DiGrigoli
The cosmetology industry is experiencing unprecedented growth, outpacing most other industries. It is one of the few “recession proof” careers today— the future is bright! As an instructor you have the power to bring excellence to all that you do and all that your students will do. Today we are more empowered to impact our industry and our futures than ever before! Paul will give you the tools you need for future success!
12:00 pm Adjourn
Schedule is subject to change