McLANE CASE STUDY: DALAND CORPORATION
PIZZA HUT FRANCHISEE SERVES UP
SUCCESS WITH McLANE
McLane helps Daland Corporation maintain stellar on-time delivery rates and
higher profits.
Summary
Company: Daland Corporation,
a privately held restaurant
management company, operates
95 Pizza Hut locations throughout
the United States.
Business Challenges: Daland has
to maintain optimal inventory levels
for limited-time offers, and like all
large restaurant chains, needs all
deliveries to arrive accurately and
on time to 95 locations nationwide.
Solutions: McLane’s expertise,
world-class infrastructure, modern
fleet and professional drivers
makes the company a natural fit to
deliver orders on time and manage
critical marketing efforts.
Impact: McLane ensures Daland
is ready for all their limited-time
offers, maximizing profitability and
keeping their business running
smoothly with an on-time delivery
rate of 95 percent, and a fill rate
greater than 99 percent.
Founded in 1976, Daland operates 10 separate
corporations that oversee and support 95 Pizza Hut
restaurants in 12 states. The privately held company
has 38 employees in their home office in Wichita,
Kansas and a restaurant staff of about 2,450. They
are currently developing Sonic Drive-In restaurants
throughout Wisconsin.
“They’re just a terrific
batch of folks to work
with. I can’t imagine
dealing with anybody
who’s equal to or
better than McLane.”
—Bill Walsh,
President,
Daland
Corporation
McLANE CASE STUDY: DALAND CORPORATION
Business Challenges
Daland faces a unique set of challenges. They not only need
a distributor with a robust nationwide supply chain capable
of servicing all 95 of their Pizza Hut locations; they need a
strategic partner with the expertise and insights to maximize the
effectiveness of their special promotions and limited-time offers.
Solutions
McLane foodservice experts pay close attention to Daland’s
evolving needs. Bill Walsh, president of Daland Corporation, said
a McLane teammate attends all of Daland’s district manager
meetings to discuss their shared plans and goals.
“I can’t remember a distributor ever this interested in my
business,” Walsh said. “They made sure I knew what was on their
agenda and listened to what’s on ours. McLane brings a totally
different feel to the table. They’re just a breath of fresh air.”
Impact
With McLane at their side, Daland is able to navigate the
challenges of the foodservice industry. McLane’s experience with
promotions has maximized the effectiveness and profitability
of their campaigns. And McLane’s industry expertise ensures
their orders always meet food safety and quality regulations.
Most importantly, McLane continues to deliver it all with a
“phenomenal” on-time delivery rate of 95 percent, and a fill rate
greater than 99 percent.
Conclusion
Daland and McLane look forward to continuing a mutually
beneficial relationship and more long-term success. “They’ve got
an awful lot of trucks, tires and space dedicated to the success
of our business,” Walsh said. “I don’t know of anybody in the
Pizza Hut franchise community that thinks that McLane is not
a great supply chain services provider, and that’s a really big
compliment.”
This close collaboration with McLane helps drive Daland’s
marketing efforts. With a deep, historical understanding of
limited-time offers, McLane’s team of promotion management
specialists provide inventory recommendations and planning
that get results.
“It’s a difficult task,” Walsh said. “You don’t want to order too
much, but you don’t want to run out. Those folks do an outstanding
job of making sure that when we advertise, we have all the
ingredients in all the right places.”
In addition, Daland’s ordering process is streamlined with
technology tools from McLane. For example, SourceLink®,
a Web-based application designed to link McLane customers
to their source of supply, ensures efficiency and accuracy by
interfacing financial information into Daland’s accounting system.
Find out how McLane can help you order with certainty, promote with confidence
and profit for the long term by visiting www.mclaneco.com/goto/fssuccess
©2011 McLane Company, Inc. All rights reserved. SourceLink is a registered trademark of McLane Company.