STEM Discovery Week
(22-29 April 2016)
Communications Package
Thank you for supporting the STEM Discovery campaign.
In this booklet you will find information on STEM Discovery
Week which you can use in electronic communications with
your audiences. Please feel free to add to this where you
want or adapt for your own style and purposes.
What is STEM Discovery Week?
STEM Discovery Week is the culmination of the STEM Discovery Campaign
in 2016, aiming to inspire and encourage more young people to go
after STEM subjects and careers. Within STEM Alliance, STEM Discovery
Week will feature a variety of online and face-to-face events with a
focus on the collaboration between schools and companies in order
to boost interest in STEM and reduce the skills gap in Europe today.
As a company, you have the potential to greatly influence young minds in
pursuing STEM careers. You can provide real-life examples of what a job
in STEM might look like, bring in experts who can talk to students about
their day-to-day activities and opportunities, and present tangible goals
for them to strive towards. With the help of the tools and programmes
of the STEM Alliance, you will be able to boost the impact of currently
running projects, as well as raise awareness about STEM career prospects.
5 key messages for
STEM Discovery Week
STEM Discovery Week is about inspiring young people to pursue STEM
subjects and careers and reducing the skills gap in Europe. In order to
achieve this, we offer these 5 messages as the driving force behind your
initiatives:
Shake up the
classroom during
STEM Discovery
Week 2016 and share
with the world why
STEM education and
careers matter!
Inspire young
minds and help
students discover
STEM subjects and
careers during STEM
Discovery Week 2016!
Form a stronger bond
between schools and
companies and work
together to improve
STEM education during
STEM Discovery Week
2016!
Lead a new
generation of
scientists and
engineers towards
STEM careers during
STEM Discovery Week
2016!
Motivate young
scientists to go
after their passion
and reduce the
STEM skills gap in
Europe during STEM
Discovery Week 2016!
STEM Discovery Week resources
Below is the banner you can use in your communication channels for STEM Discovery Week:
You can use it for social media posts, news
items, blog entries, events, etc. You can crop
the image if needed, but remember to keep the
text and the STEM Alliance logo visible!
Download the
STEM Discovery Week
banner for companies
When using the STEM Alliance logo, remember
also to keep the proportions and the colors of
the original:
Download the
STEM Discovery Week
banner for schools
For more information about the
visual identity, see the STEM Alliance
visual identity guide.
Download the
STEM Alliance Logo
STEM Discovery Week online
We want as to communicate STEM Discovery Week to as many people as
possible - both in Europe and beyond. In this, we will need you to reach
out to your audiences and spread the message. Here are a few tips and
examples on what to do:
On your website
Short line to add to front page of your website
[YOUR ORG NAME] is proud to support STEM Discovery
Week [include STEM Discovery Week banner here]
Alternative version:
[YOUR ORG NAME] is proud to support STEM Discovery
Week and inspire young minds in Europe [include STEM
Discovery Week banner here]
In your newsletter
[YOUR ORG NAME] is proud to support STEM Discovery
Week and inspire young minds in Europe by encouraging
them to pursue STEM subjects and careers!
Join STEM Alliance on 22-29 April 2016 and explore the
fascinating world of STEM with events, workshops, chats,
webinars, forum discussions, competitions and much more!
[YOUR OWN INITIATIVE WITHIN STEM DISCOVERY WEEK
HERE].
Please visit stemalliance.com to get involved, sign up for
regular updates and find out how to apply for any planned
activities and competitions. For more details, contact
stemalliance@eun.org
On Social Media
/StemAllianceEU
In order to help you with sharing our message on Facebook
and Twitter, we have prepared an editorial plan with
sample posts and dates:
@stemalliance_eu
Topic
Date
Take part in the first STEM
Alliance chat on STEM
Careers opportunities
as soon
as
possible
Take part in the STEM4You
competition
1 April to
15 May
Register your STEM Discovery
event
1-29
April
#STEMDiscoveryWeek
Facebook
Only a few days left to register
for the first STEM Alliance Chat on
Careers taking place on 13 April 2016
at 10:30am CET!
Only the first 30 schools that register
will be selected to participate. Two
exerts will answer your questions
live about Chemistry and Supply
Chain careers. Follow the link, sign
up & get ready with your class to
meet experts, discuss with them
and with other classes from all over
Europe. More info on: http://www.
stemalliance.eu/chats-2016-1
Twitter
Join us for the 1st
Chat on Careers of
@stemalliance_eu
on 13 April 2016!
We will be talking
about Chemistry
& Supply Chain @
Looking forward to motivate your
students this spring with exciting
activities on Science, Technology,
Engineering and Maths? Would you
like to be invited to a Prize event
and meet inspiring professionals from
STEM companies? Then take part in the
STEM4YOU competition organised as
part of the STEM Discovery campaign,
the first competition organised by the
STEM Alliance! Join the competition
today: challenge the classroom to
organise a STEM Discovery event
with exciting and special activities
on the the STEM Discovery Week 22 to 29 April, or create a video to
explain why STEM Careers and studies
matter! More info on: http://www.
stemalliance.eu/stem-week-2016
Participate in the
@stemalliance_eu
#STEM4YOU
competition.
Organise a STEM
event or create a
video and win great
prizes! http://
www.stemalliance.
Do you want to organise exciting and
special activities to improve STEM
education? Do you want to share your
innovative ideas and original actions
to tackle STEM subjects and careers
with your pupils in the classroom
and outside of the school? Register
your event, to have it displayed
on the STEM Discovery Map during
#STEMDiscoveryWeek from 22 to 29
April and become a member of our
community!
Present your
innovative STEM
activities during
#STEMDiscoveryWeek
and become a
member of @
stemalliance_eu!
Topic
Date
Facebook
Twitter
12th science project
workshop in the FCL coorganised by Go-Lab, Amgen
and STEM Alliance
April,
May
STEM Discovery events map
now available
we will
notify
you
The STEM Discovery events map shows
initiatives by schools, companies,
and teachers in the field of STEM
education in Europe and beyond - and
it is now available online! Click on the
link below to see what’s happening
near you:
The
#STEMDiscoveryWeek
events map is now
available on the @
stemalliance_eu
website! Click on the
link below to see what’s
happening near you!
Take part in the Community
of Practice on evaluation of
STEM Teaching
we will
notify
you
The Communities of Practice give
participants the opportunity to
exchange ideas and experience in
the field of STEM education; STEM
Alliance is hosting one [next week]
with a focus on the evaluation of
STEM teaching. All you have to do to
participate is be a registered user join the discussion and share your
insights!
Join the next @
stemalliance_eu
community of
Practice on the
evaluation of STEM
teaching on [DATE]!
Short-listed entries of the
STEM4You competition
announced
we will
notify
you
Thank you to everyone who
participated in our STEM4YOU
competition with their creative and
passionate submissions! We are glad
to have such dedicated members of
a community dedicated to improving
STEM education: below you can find
the shjort-listed entries who will
continue to the last phase of the
competition. Stay tuned for our
announcement of the winners!
The #STEM4YOU
competition
winners shortlist is
available on the @
stemalliance_eu
website! Visit to see
who goes on to the
next phase of the
contest!
On [DATE] the STEM Alliance team
together with Amgen Teach and
Go-Lab are organizing the “STEM
Discovery Weekend” where teachers
from all three projects will join them
to network and learn how to better
use technologies & pedagogical
strategies in their classroom. Apply
now to participate in the event - all
expenses paid!
Apply now to
participate in a
two-day event
at the #fcl_eu in
Brussels with @
stemalliance_eu,
#AmgenTeach and
@GoLabProject!
Press Release
Below you can find the press release for STEM Discovery Week. Please
make sure to include the appropriate images and logos, as well as the
correct contact information of European Schoolnet.
EMBARGO : 22 April 2016 – 9.00 AM CET
First Edition of the STEM Discovery Week starts today!
Attracting the next generation of scientists and engineers towards STEM careers
Brussels, 22 April 2016 - The first STEM Discovery Week starts today in classrooms across
Europe. Science, Technology, Engineering and Maths teachers along with industry and
education professionals will organise a series of online and face-to-face activities with the
support of the STEM Alliance partners namely organisations such as European Schoolnet and
CSR Europe as well as industry partners: Amgen, Cisco, Dassault Systèmes, EPCA, IBM, La Caixa,
Lego Education, Lenovo, Microsoft, Shell and Texas Instruments.
The annual STEM Discovery Week focuses on raising awareness of STEM teachers, career counsellors
and professionals of the various STEM career paths existing in the industry and other sectors. In
addition, the campaign highlights the opportunities offer to teachers to learn methods and practice
to teach STEM in a more attractive way, linked to real live examples, using industry practices.
“We need motivated, properly trained, well-equipped science teachers to prepare and inspire
the next generation of researchers in Europe”, explains Marc Durando, the executive director of
European Schoolnet, a network of 31 European Ministries of Education. The continued substantial
shortage of STEM skilled workers and STEM teachers seriously jeopardizes the success of the
European economy and its education systems. The STEM Alliance was established in November 2015
to tackle those fundamental societal issues with the support of industry partners and Ministries of
Education across Europe.
During the STEM Discovery Week, STEM education stakeholders from private and public sectors
can get involved & support the STEM Alliance and organise their own STEM event. In addition,
schools can participate to the STEM4YOU competition, the first competition organised by the STEM
Alliance. They are invited to challenge the classrooms and organise a STEM Discovery event with
exciting and special activities or create a video to explain why STEM careers and studies matter.
During the STEM Discovery Week, schools can also engage in European online events. The STEM
Alliance will host its first webinar on careers as well as its very first Community of Practice online event consisting of moderated forums – on the key topic of the impact of STEM teaching on
students’ motivation and attainment in these fields. a
[Each partner to add a paragraph here on its own activities during the week and one quote from a
high level representative]
###
Further information:
• Follow #STEMDiscoveryWeek on Twitter for live activities and announcements during the week
• Website: http://www.stemalliance.eu/stem-week-2016
For further information, please contact:
• Christel Vacelet
Senior Communications Manager, European Schoolnet
0032 (0) 485 52 30 60, christel.vacelet@eun.org
About the STEM Alliance
The STEM Alliance (www.stemalliance.eu) – inGenious Education and industry, brings together
Industries, Ministries of Education and education stakeholders to promote Science, Technology,
Engineering and Math education and careers to young European’s and address anticipated future
skills gaps within the European Union.
The STEM Alliance builds on the success of the EU-funded inGenious initiative (2011-2014) to
increase the links between STEM education and careers, by involving schools throughout Europe.
[Each partner should include its description there – European Schoolnet as an example]
About European Schoolnet
European Schoolnet (www.europeanschoolnet.org) is the network of 30 European Ministries
of Education, based in Brussels. As a not-for-profit organisation, we aim to bring innovation
in teaching and learning to our key stakeholders: Ministries of Education, schools, teachers,
researchers, and industry partners.