SPONSORSHIP
OPPORTUNITIES
2016
Thurs 2nd Sunday 6th June 2016
THECATLAUGHS.COM
SPONSORSHIP OPPORTUNITIES: CATLAUGHS 2016
OVERVIEW
The annual Cat Laughs Comedy Festival in Kilkenny is Ireland’s first and still favourite
comedy gathering every June bank holiday weekend.
First staged in 1995, the festival has helped launch and develop the careers of such
Irish acts as Dara Ó Briain, Graham Norton, Dylan Moran, Ardal O’Hanlon,
Deirdre O’Kane, David O’Doherty, Des Bishop and many many more.
It has a much-envied reputation as the comedian’s comedy festival as acts from all
over the world love to come to Kilkenny for the atmosphere of the medieval city streets
and the intimate pubs and venues and to hang out with their friends in the business.
International acts that have played Kilkenny in the past include Bill Murray, Zach
Galafianakis, Louis CK, Laura Kightlinger, Bill Burr, George Wendt, Ross Noble,
Peter Kay, Bill Bailey, Emo Philips and Sarah Millican among others.
2
PROGRAMME
Already confirmed for the 2016 festival lineup are
KEVIN BRIDGES * JASON MANFORD * REGINALD D HUNTER
ADAM HILLS MAEVE HIGGINS * JAMES ACASTER
AL PORTER * DAVID O’DOHERTY * NISH KUMAR
SEAN HUGHES * PJ GALLAGHER * NEIL DELAMERE
ANDREW MAXWELL * JASON BYRNE * AISLING BEA
DOM IRRERA * .... and the world premiere of
WATERFORD WHISPERS NEWS: LIVE *
In an exciting new development, the Cat Laughs Comedy Festival has teamed up with Gowran Park Racecourse and Horse Racing
Ireland to present Cat Laughs at the Races: a day of top class flat racing and comedy, with guest commentary and punditry from
Hector Ó hEochagáin and others, fun with the bookies, surprise guests and much more. The race day itself as well as each of the
7 races on the card are available to sponsor. The race meeting will be covered live on the Sky platform.
3
SPONSORSHIP OPPORTUNITIES: CATLAUGHS 2016
THE NUMBERS
The Cat Laughs Comedy Festival will sell approximately
15,000 tickets to about 45 shows in 9 venues
across Kilkenny between Thursday, June 2nd and Monday, June 6th.
Here’s some more detailed analysis of our very young, affluent audience from a
Behaviour and Attitudes market research report on the 2015 festival.
Domestic Visitors to Cat Laughs Comedy Festival 2015
Base: All Domestic Visitors N-255
53% of attendees at The Cat Laughs Comedy Festival
were Domestic Visitors.
73% of domestic visitors stayed over night with close
to half of these staying in hotels.
71% were under the age of 24.
88% of domestic spectators were ‘influenced a lot’ to
visit Kilkenny by the festival – well above the festivals
normative average of 74%.
Their satisfaction with the festival was on average 8.8
out of 10.
13
Confidential
Cat Laughs Comedy Festival Attendee Profile:
Demographics
Base: All attendees
Cat Laughs Comedy Festival
Base:
Domestic Overseas
Visitors
Visitors
Total
Locals
485
162
255
68
2013
%
%
%
%
%
438
Gender:
Male
(45%)
49
50
48
54
53
Female
(55%)
51
50
52
46
47
16-24
(21%)
26
41
21
6
20
25-34
(22%)
41
24
50
49
45
35-44
(18%)
18
19
18
15
30
45+
(38%)
15
17
11
31
6
ABC1
(64%)
71
62
73
87
77
C2DEF
(36%)
29
39
26
13
() = Festivals 2014 average
33
*Caution: Low base
Cat Laughs festival attendees are again distinguished by their youth with 67%
being under the age of 34 years – very similar to 2013 (65%).
Confidential
4
9
Cat Laughs Comedy Festival: Overall Satisfaction
Base: All attendees N=485
Festivals 2014
Average
%
Cat Laughs
2013
%
62
(57)
(57)
28
(34)
(33)
Cat Laughs Comedy
Festival 2015
%
9-
Extremely
Satisfied
9-10
7-8
Extremely
Dissatisfied
5
1-6
Mean (1/10)
8.8
(8)
(10)
(8.6)
(8.6)
62% of festival goers at the Cat Laughs were extremely satisfied with their experience
overall – slightly above the festivals normative average for 2014 and the 2013 research.
24
Confidential
Domestic Visitors - Influence of Cat Laughs Comedy
Festival to visit Kilkenny
Base: All Domestic Spectators
%
Influenced a lot
Influenced a little
Not at all
Don’t know
88
(84)
4
7
2
(8)
(7)
(1)
(Festival 2014
Average
‘Influenced a Lot’
74%)
() = 2013 Cat Laughs
Summary
Influence
92%
The influence
of the
Cat Laughs festival
in motivating visits to Kilkenny amongst
domestic visitors is again very strong with 88% of domestic spectators being
influenced a lot – this high level of influence is consistent with the 2013 Cat Laughs
festival research.
Q.
To what extent did the Cat Laughs Comedy Festival influence your decision to visit Kilkenny?
15
Confidential
3
SPONSORSHIP OPPORTUNITIES: CATLAUGHS 2016
SPONSORSHIP
OPPORTUNITIES
1.
Cat Laughs Comedy Festival
Title Sponsorship
From €125,000 - €250,000 depending on depth and scope of partnership.
A package similar to that which had the Cat Laughs Comedy Festival and previous sponsor, Sky,
nominated for a Business to Arts Award for best large sponsorship.
Includes:
Title branding on all promotional and advertising materials
Branding throughout Kilkenny city and festival venues
Package of free tickets to shows for customers
6
2.
Cat Laughs at the Races :
Overall Category Sponsorship
From €30,000 for overall lead sponsorship of the 7 race card broadcast live on Sky television.
What better platform for your company to achieve a unique promotional opportunity than having a race day
named after them in Gowran Park – a Grade One racecourse – for the Cat Laughs at the Races race day.
For ALL races:
VIP hospitality including personal tipster and comedian at your table
Product Display in Enclosure
Presentation to the winning Owners
Table in our Panoramic Rooftop Restaurant
Complementary Tickets for Racing and Entry to the Directors Bar
Race and Presentation Transmitted Live via Satellite Throughout
Ireland and the UK
Numerous on course and enclosure branding opportunities
Inclusion in Full National/Regional/Local Advertising Campaign
Coverage on (At The Races) & SIS which is broadcast live into every
betting shop in both Ireland and England
Coverage on all CC TV’s within the race course and also via on the Big
Screen on the day
Complimentary Racecard advert
Reserved on course parking
Complimentary Entrance Tickets
7
SPONSORSHIP OPPORTUNITIES: CATLAUGHS 2016
3.
Cat Laughs at the Races
Individual Race Sponsorship
From €6,000 - €10,000
Sponsor and name a single race and get all these benefits:
For one race:
Product Display in Enclosure
Presentation to the winning Owners
Table in our Panoramic Rooftop Restaurant
Complementary Tickets for Racing and Entry to the Directors Bar
Race and Presentation Transmitted Live via Satellite Throughout Ireland and the UK
Numerous on course and enclosure branding opportunities
Inclusion in Full National/Regional/Local Advertising Campaign
Coverage on (At The Races) & SIS which is broadcast live into every betting shop in both Ireland and England
Coverage on all CC TV’s within the race course and also via on the Big Screen on the day
Complimentary Racecard advert
Complimentary Entrance Tickets
Reserved on course parking
8
Comedians’ Football Match
From €10,000
Sponsorship of annual Ireland versus The Rest of the World
football match featuring top comedians in action on Sunday
June 5th in front of an audience of 2,500 – 3,000 fans. Includes
logo on kit of both teams, hoarding around the pitch and
product/ company mention in live commentary. Photos and
video with winning and losing teams.
Individual Show Sponsorship
From €1,500 – €5,000 depending on capacity
Company/ product logo displayed prominently in venue,
acknoledgement in festival programme online and in print.
Social media mentions. Generous allocation of tickets for
staff/ customers and passes for access to the money-can’t-buy
Festival Club for all the after hours fun and frolics behind the
scenes with the comedians and their guests.
At the higher end, sponsors can have exclusive
access to all tickets for a given show with
capacities from 50 – 1,200 people, which can
be used as staff or customer special events
and can be branded accordingly.
9