Adobe Digital Publishing Suite Solution Brief
Brand Engagement with
Adobe® Digital Publishing Suite
Red Bull and Credit Suisse drive a deeper engagement with their
customers by publishing lifestyle magazines on tablet computers
Businesses are increasingly looking to Apple iPad and other tablet devices as a digital publishing
channel through which they can more deeply engage their target audiences. Red Bull and Credit
Suisse are two companies that are publishing custom-branded lifestyle magazines as tablet
applications to drive brand loyalty and stimulate sales. Both have chosen Adobe Digital Publishing
Suite to not only enable, but also streamline the development of their digital publications.
The Red Bulletin
“Adobe’s solution allows
us to learn a lot from our
customers—how to make
a better app, how to make
the app more sticky—which
will deepen customer
engagement with our brand
and enhance the value of
the publication itself.”
Christian Plamenig
New media coordinator,
The Red Bulletin
In 1987, Red Bull started selling what has become the world’s #1 energy drink and, in the process,
created a whole new product category. But Red Bull is not just about energy drinks; it embodies an
exciting lifestyle for the new millennium that encompasses many aspects of modern culture
including sports, the arts, and people—in short, the “world of Red Bull.” The Red Bulletin is a lifestyle
magazine that covers these topics, allowing the company to define and promulgate its brand.
With the objective of extending the reach of its brand to a broader, international audience in multiple
languages, Red Bull recently began publishing The Red Bulletin digitally as a tablet application.
The digital edition allows them to go beyond what’s possible in print by incorporating additional
exclusive content, including videos and interactive content. For example, readers can plunge into
the content via an introductory video included with each feature article—enriching the experience
and deepening the connection between the reader and the Red Bull lifestyle. Red Bull also takes
advantage of the iPad notification system to alert readers when new issues are available—or,
readers can simply “subscribe” to the digital edition and new issues are automatically
downloaded—providing Red Bull with a direct channel to stay engaged with its digital readership.
Red Bull chose Adobe Digital Publishing Suite because it allows them to repurpose existing print and
video content within a single digital publication that can be consumed on the broadest range of
tablet devices—both iPad and Android.™ And, because Adobe Digital Publishing Suite is fully
integrated with its existing publishing tools—in particular, Adobe InDesign® software—the workflow
is not only efficient, but existing designer resources can be used to more effectively to produce both
the printed and digital editions.
For more details about The Red Bull Bulletin, visit blogs.adobe.com/digitalpublishinggallery/
the-red-bulletin-us.
Videos are included with every feature article, allowing
customers to immerse themselves within the “world of
Red Bull.”
“Working with Adobe allowed
us the opportunity not only to
be recognized as an innovator,
but more importantly to
extend our brand and reach
new markets.”
Daniel Huber
Head of publications, Credit Suisse
Credit Suisse publishes an International English version
of bulletin on iPad, allowing them to reach younger,
more digitally inclined audiences around the globe.
Credit Suisse bulletin
Credit Suisse is one of the world’s largest multinational financial services firms providing
private banking, investment, and financial advisory services to private and corporate clients in
Europe, the United States, and other select markets. First published in 1895, Credit Suisse
bulletin is the oldest banking magazine in the world. It covers a wide range of social and
politically relevant topics that impact the financial industry, as well as background business
and corporate responsibility reports. The print edition is published in French, Italian, German,
and English (U.S. and international editions) and has a circulation of 150,000 copies, and
bulletin is also available online.
As a business publishing innovator, Credit Suisse started delivering bulletin on iPad in the
summer of 2010. The iPad edition, available in a U.S.-specific version, augments the print and
online editions by enabling the company to reach new international markets as well as
younger, more digitally inclined audiences. Together the three bulletin editions allow Credit
Suisse to extend its brand and be recognized as a truly global financial services company.
Credit Suisse was one of the first business publishers to work with Adobe Digital Publishing
Suite. The Adobe solution is a natural extension of its publishing workflow, meaning the
Credit Suisse agency designers could continue to use to tools they’re already comfortable
with—Adobe InDesign and the vjoon K4 Cross-Media Publishing System. And, most
importantly, Adobe Digital Publishing Suite allows Credit Suisse to quickly and cost-effectively
produce bulletin editions for print, online, and iPad.
For more details about Credit Suisse bulletin, visit http://blogs.adobe.com/
digitalpublishinggallery/credit-suisse-bulletin.
Through integration with the world’s leading publishing tools, Adobe Digital Publishing Suite
makes it easy for business publishers to quickly develop, deliver, and optimize immersive and
engaging digital publications for delivery on the leading tablet devices, including Apple iPad.
Adobe enables business publishers to blend the richness of print design with digital
interactivity to more effectively drive business outcomes.
Also see an additional brand engagement application created with Adobe Digital
Publishing Suite:
Volvo Trucks Magazine: blogs.adobe.com/digitalpublishinggallery/volvo-trucks-magazine
For more information
Solution details:
www.adobe.com/products/
digitalpublishingsuite
blogs.adobe.com/
digitalpublishinggallery
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