I s s u e 7 | S p r i n g 2 015
Fashion4walls
2015 show: the
countdown begins!
F 4 W. c o . u k
The newsletter exclusively for Fashion4Walls retailers
Colour goes bold
with tropical brights
NEW: Bird of Paradise
from Holden Decor
NEW: Esprit Home
from A S Creation
PLUS:
Sparkle and glitter: a bling spring!
New season’s design trends
www.xxxxxxxxxxxxxx
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NEW: Glitter Textures
from Fine Decor
NEW: Paradise
Flower from Rasch
© Messe Frankfurt Exhibition GmbH / PIETRO SUTERA
An exciting,
glitzy 2015!
2015 looks like being an exciting year for
wallcoverings retailers
First, there’s a new and unique venue for the 2015 Fashion4Walls show
for retailers to look forward to - all will be revealed in our next newsletter!
The show also has a new date: September 2, a Wednesday instead of
the usual Thursday, so please save this in your diaries now.
And as you’ll see from the new collections on the following pages, the
spring launches are some of the strongest for some time, full of fantastic
new looks for interiors. As F4W designers comment in their trends
forecasts on page 4, many of these new ranges bring a fresh twist to a
variety of wallcovering styles, adding exciting and colourful ideas to the
great choice of designs to suit all tastes.
From our quick survey of what’s starting to go well for 2015, many
retailers are reporting good sales for the new glitzy wallpapers that
highlight glitter and sparkle, showing once again how specialists can add
value by being quick off the mark with the latest fashion looks.
This ability to respond fast is also flagged up on page 6 by Derek
Holden, managing director of Holden Decor, who answers the latest of
our company questionnaires. Looking at the wallcoverings scene for
2015, he says: “The main challenge for independent retailers is to
respond quickly to new products and trends, and provide the products,
service and advice that consumers require.” And it’s this passion for
wallcoverings plus dedication to customer service that comes through
strongly in your comments below. Happy spring selling!
Christina Gregory, editor
Mixology is one of four
key themes from the 2015
Heimtextil Trends.
Heimtextil Trends for 2015 – and beyond
The chaotic-looking clash of patterns and colours
above was displayed in the new Theme Park at
Heimtextil 2015 (14 -17 January, Frankfurt) to illustrate
Mixology, one of four key themes in the Fair’s Trend
forecasts for this year and beyond.
Within the overarching 2015 Trend concept of
Experience, the themes are:
Sensory: The wellbeing theme – creating home
products to appeal to our growing interest in tactile
and sensory experiences. For example, using new
technology for screen-printing or dyeing paper and
textiles with ink that can micro-encapsulate a choice
of fragrances from lemon to eucalyptus. Or
embedding paper with colours that can react to
sunlight and interact with light to change hues.
Mixology: Inter-cultural exchange – this is all about
experimentation and the interaction of different
identities. Patterns, prints and colours collide with
each other. African tribal design meets 3-D rave
motifs, retro style mixes with futuristic, digital with
organic, to create a feeling of independence from
any kind of conformity.
Discovery: Predicting the future – designers are
paying increasing attention to our planet’s valuable
resources, investigating the properties of lunar rock
and meteorites as well as observing the cosmos.
Light plays a key role, dazzling and illuminating or
playing tricks with the eye.
Memory: Reflection and re-evaluation – people are
looking for a simpler, purer and more ethically correct
way of life, away from the stress of more consumption
towards a genuine sense of wellbeing. For the home,
designers will combine tradition with innovation to
create new timeless values.
More information: www.heimtextil-theme-park.com
MORE glitter AND SPARKLE…
With glittering, sparkling wallcoverings
among the best sellers for many retailers
this spring, it’s interesting to see how a
look that started life at the top end of
the trade has become a mass-market
fashion. Wallcoverings with sparkling
highlights have been popular for a while,
and glitter plains continue to sell well.
Now the latest launches create the
ultimate in glitz with super-shiny effects
using reflective foil and metallic inks.
The glitzy look of Fine Decor’s new
Glitter Textures, above, was developed
using holographic foil initially for its
high-end pattern book customers.
Says design director Marc Roylance:
“Following the trend for all things that
glisten, we feel the holographic foil gives
an effect that regular glitters and
metallics cannot achieve.” Muriva’s marketing manager Anne
Mader explains how its new Sparkle
range creates the ultimate luxe backdrop by using heavyweight vinyl as a
base for highly reflective foil covered by
metallic ink and large glitter particles.
Whether glitter is used to add a
subtle extra dimension or for allover
‘bling’, more sparkling wallcoverings are
on their way. Holden Decor expects to
have an extended glitter range by
Easter, Debona is planning to add to its
new Crystal range of encrusted glitter
effects, and more Glitz and Glitter
Textures are to come from Fine Decor.
HOW HAS 2015 STARTED FOR YOU?
We asked retailers for their
comments on business so
far this year.
Bruce Bannerman,
Bannerman’s Colour Studio,
Perth and Dundee
Last year was reasonably
good for us, and I see this
continuing, but I don’t think the
growth will be on the same scale
as during the last couple of years.
We’ll probably have to work
harder in 2105 to achieve it, and
our margins will be more eroded.
The choice of wallpapers is vast,
but many people fear making a
wrong decision, and this is where
F 4 W. c o . u k
I hope we can give them some
confidence and reassurance.
George Shepherd, Lancashire
Wallpaper, Rochdale
Business been quite buoyant
for us so far this year, and we’re
optimistic – if you’re not, you
shouldn’t be in business! There’s
never been such a great choice of
products, and people are keen to
use them. This goes across the
age groups – including younger
people, especially once they’ve
used a nonwoven paper, and
found how easy it is to hang.
One of the big changes we’ve
been seeing recently is that our
sales are being spread more
through the week, so we’re not
as busy at the weekend. Our
internet side is busier and busier,
but margins are being squeezed.
The store is holding its own: we
revamped our top-end section
with new lighting and flooring,
and this is starting to pay
dividends. We’re now putting new
stands into the rest of the store.
Susan Johnson, Wear Valley
Decorating Centre, Coundon
Business hasn’t been too
bad so far this year, but it’s early
days yet. People are ready for
something fresh and new –
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they’ve been coming in to look
and take samples, now we need
to convert them into customers!
Competition from online sellers is
always a problem, so we try to
promote the service we offer –
people can’t get the same advice
and help when they shop online.
Paul Holden, Decor Supplies,
Lichfield
Last year was one of our best
yet, but 2015 has started off a bit
sluggish. We’ve been doing a lot
of business online at the lower
end of the wallpaper market, and
this is where there’s so much
competition and margins are very
Issue 7 | Spring 2015
tight. So we’ve had a re-think,
and decided to change direction
this year, to go more to the top
end in what we offer.
existing room furnishings, as well
as brighter fashion-led products
for younger people who are
looking for something different.
Shaun O’Neill, Home Decor
Centre, Omagh
Jan Steele, J J Stephenson,
Leeds
Jim Gallagher, Freemans
Wallpaper Land, Wyke,
Bradford
We’re reasonably optimistic
about 2015, although we’d like to
see some new wallcovering
designs that might break the
mould a bit: we’re getting fed up
with the same things. We want
designs that are specifically for
the UK, maybe smaller-scale
florals and geometrics, in warmer
colours. And more neutrals that
can be used to freshen up
I think this year will be tough,
but I believe if you’ve got the right
products at the right prices, there
are good opportunities for
independent specialists to do
well. Even when money is tight,
people want to improve their
homes, and wallpaper can make
such a big difference. Customers
like to see something new and
different, and I think they are
I think 2015 will be a tough
year, both for the economy and
for wallpaper. I think people who
do have the money are buying
wallpaper mainly on whether they
like it rather than just on price, but
price is a factor. We’re seeing less
of this type of customer now: they
tend to be an older generation
who’ve been used to decorating
regularly. In general, younger
F 4 W. c o . u k
taking more care over choosing
what to buy. We’re also selling
more paste the wall papers now.
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people haven’t learned decorating
skills from their parents.
Shirley Richards, Everton
Glass, Liverpool
I think things are picking up,
although it’s a bit difficult just now
for us to say how we’re finding
business, because we’ve recently
moved to new premises to show
all our decorating materials
together - and I’m pleased to say
the customers are coming in!
We’re now selling more of the
expensive papers, and people are
choosing more from pattern
books - it’s mainly the traditional
designs that are still selling well.
Issue 7 | Spring 2015
Designers’ key trends
Key decor trends for spring/summer 2015 from leading F4W designers
2015 gets off to a great start with lots of new – and contrasting - looks for walls, with a big focus on glitter, glamour, sparkle and
metallic effects. Colour gets fresh emphasis from bright bold jungle patterns and exotic botanicals, while animal skins reappear. And
rich-looking traditional designs get another turn in the spotlight as the popular TV adaptation of Wolf Hall gives a new twist to heritage
inspiration and period elegance.
David Shaw, designer, A S Creation UK
Exotic garden: Fruity and exotic, this
colourful trend highlights delicate botanic
paintings, flamboyant Hawaiian flowers,
orchid blossoms, tropical palm leaves and
floral watercolours. Colours are bold: radiant
yellow, vibrant green and organic brown, with
bright fuchsia and teal highlights.
Mystic charm: Inspired by the magnificent
artistic and stylistic periods of the past, this
opulent trend brings glamour to shabby chic
and baroque-style designs with sumptuous
bouquets of flowers and delicate floral trails.
Oxydised surfaces: Contrasts of
splendour with decay. An impression of
greater depth of space is created by using
copper, silver and gold motifs and contrasting
layers.
New vision: With design elements from
modern technology and the digital society,
this trend highlights fascinating optical effects,
geometric shapes and forms, strongly
contoured textures and imaginative mesh
structures. Shimmering and powdery shades
meet bright pop colours, bringing a sense of
movement to any interior.
Fine Decor’s reversehang Tie-dye Stripe.
F 4 W. c o . u k
Ginevra from Holden
Decor’s Valentina.
Jungle Fever from
A S Creation’s Dekor
Natur collection.
Vicki Ellmore, design
manager, Fine Decor
Scandi chic: Craft
inspired hand-made
effects that mix natural
themes of simple florals and
leaves with softened geometrics and markmaking semi-plains. Hand-printed effects on
linen grounds in soft Scandinavian colour
palettes of warm greys with accents of ochre
and teal.
Ethnic fusion: A melange of global ethnic
themes. North African Moorish inspired
paisleys, Jacobeans and geometric tile effects
in sumptuous earth tones of terracotta and
ochre. Sub-Saharan themes of geometric tribal
prints, weaves and tie-dye effects, as well as
the return of animal skins to add an extra touch
of drama.
Industrial upcycle: Inspired by the modern
breed of homeowners who are re-designing on
a budget, but want to create an individual
look, this trend is more salvage yard than
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antique chic. Backdrops of brick and reclaimed
wood effects, with novelty features such as
antique bicycles, vintage printers’ blocks, and
old industrial signage.
Vintage chic: Feminine and very
sophisticated, featuring soft watercolour
French-inspired florals, lace patterns and
feathers, in an opulent yet dusky colour palette.
Soft pinks, mauves and warm greys are
combined with accents of metallics and glitters
to create a chic and appealing trend.
Botanist: Displays of flora and fauna that
remind us of museum Victorian collections.
Nature-inspired beautiful botanical florals,
butterflies, birds and bees are reinvented and
refreshed. This garden-themed trend features a
vibrant colour palette of fresh greens, pinks and
coral, ideal for spring selling.
Tropical: This trend creates an exotic, fun
and vibrant feel. The colour palette is vivid and
dramatic, with emerald greens, hot pinks and
reds combined with jungle foliage, birds of
paradise and flamingos.
Issue 7 | Spring 2015
Nicola Bradshaw, design
manager, Holden Decor
Jungle fever: An exotic
mix of colourful jungle
blooms with vivid birds,
feathers, and spiky grass
palms on black, teal or navy grounds.
Travel nostalgia: Elements of this look add
a new vibe to the jungle theme. Oriental scenes: Together with cherry
blossoms, these are making a comeback. Adding delicate birds gives designs a fresh look.
Botanical: Linear detail of foliage, birds,
branches and fauna with a sophisticated layered
layout updates this slightly historical-looking
trend. Whimsical and enchanting elements also
move this look on, telling a story with every
design.
Grand damasks: Opulence and a
contemporary feeI are added to this classic look
with metallics, glitter, vignettes and texture.
Textures and animal prints: With metallics
and glitter, these bring glitz and glamour to
2015, especially leopard skin, marble and
feathers.
English country garden: This trend is still
in abundance, featuring small ditzy florals
together with beautiful painterly flowers. Adding
abstract paint effects modernises and
introduces a fresh look to a traditional theme. Geometrics: With their ability to coordinate
with everything, the colourful geometrics sit with
other trends. They add simple style as well as
introducing a statement that can be complex,
yet beautifully harmonious.
Key colours: Neutral greys with a hint of
lime, pastel palettes, aubergine and soft shades
of olive and blue are given a new lease of life.
There is also a strong dramatic look, mixing
colours such as pinks, purples and greens with
aqua and turquoise, as well as black and white
with a splash of red.
Valerie Mader, design manager, Muriva
A blend of different styles: This is what 2015 is all about.
With our Baroque Scrolls, for example, we have combined
an ornate historic damask design in black with our new Sparkle
textures as a background. In colours such as hot pink and teal,
this creates a funky and stylish luxe look full of ‘bling’, while the
softer tones of silver, gold and mink have a sumptuous elegance
that simply cannot be achieved with matt paper.
Opulent metallics: Still a huge trend, this year they will
continue to feature strongly in home decorating. Metallics are
used either on their own or in combination with natural materials,
such as wood or stone tiles.
Antique tapestry and jacquard: The latest wallcoverings
give a nod to these traditional effects and designs, but re-style
them for a contemporary look. A good example is our new Esme,
a classic leaf scroll printed on metallic foil and enhanced with
distressed elements to evoke the preciousness of a luxurious
heirloom painting.
Paradise Birds
from Rasch UK.
F 4 W. c o . u k
Muriva’s new
Baroque Scrolls.
Vicki Kitson, design
manager, Rasch UK
Exotic
botanical:
Encompassing tropical
fauna, flora and
foliage, this is a key trend for 2015 that
we are taking inspiration from at Rasch
UK. The graphic botanical prints, ferns,
insects, tropical birds and bold hothouse
palms create maximum impact.
Fusion: A trend mixing the old with
the new, this global style features
influences rich in cultural diversity, and is
created by using a combination of styles,
materials and patterns. Craftsmanship,
collectables and bold ethnic prints give a
striking look to the home.
Industrial: This trend takes
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inspiration from the environment, with
natural materials such as granite, stone
and luxurious marbles. The use of
concrete creates a contemporary look.
Faux woods from pale and natural to
rustic, mixed with colours of muted
pebble shades, greys and off-whites are
key to this simple laid-back theme.
Metallic accents of copper and gold
mixed with verdigris green are a strong
influence.
Period elegance: A timeless trend,
using heritage patterns, sumptuous
velvet and silk, worn leather, walnut,
parquet, marble, faceted glass and
chrome effects to create a bespoke
look. Monochrome prints, metallic
highlights, glitter and beading
embellishments evoke an elegant era.
Issue 7 | Spring 2015
F4W supplier
Continuing our series of interviews with
F4W suppliers, Derek Holden, managing
director of Holden Decor, answers
questions about the Darwen company
Learning to hang
the latest papers
Professional painting and decorating courses are currently well
supported by school leavers, according to the Painting and
Derek Holden, managing
director of Holden Decor.
Q: When was Holden Decor established,
what is your business approach, and how
would you describe the development of the
company since its early days?
A: Holden Decor was established in 1991, and
initially we concentrated on developing stockselling designs for independent and multiple
retailers. From the start it’s been important for
us to control the critical aspects of wallpaper
supply - the development of designs from
concept to engraving - whilst managing the
sales, distribution and stock control functions.
This allowed us to call on virtually unlimited
capacity and enabled our management team to
concentrate on the most critical aspect of the
business – design.
Q: How would you describe the recent
development of the company?
A: Exciting but testing. Our recent move into
international markets has meant that we have
had to be even more imaginative in our design
development, but this experience has had truly
positive effects on our UK products.
Q: Which sectors of the market does
Holden Decor mainly cater for?
A: Our main focus is still very much on the UK
mass market, creating products for independent
and multiple retailers, but in recent years we
have also developed high-end room-lot
Siena Gold from
Holden Decor’s new
Valentina collection.
collections, which has enabled us to approach
overseas markets who are keen on British
design.
Q: What are your most popular ranges?
A: Opus Heavyweight Italian Vinyl is our best
selling brand. Opus designs are created in our
own studio, engraved at enormous expense,
and manufactured in Italy to the highest
standards. We also continue to have great
success with our Statement and K2 wallpaper
brands, along with our Tiling on a Roll products.
Q: Where are the majority of your products
made and designed?
A: All are designed in our studio by our eight
experienced designers. Opus is manufactured
in Italy, and our wallpapers and expanded vinyls
are printed in the UK, Belgium, France and
Germany.
Escape to Paradise
from Holden Decor’s
new Fusion collection.
F 4 W. c o . u k
Paper Palace wins
HDRA Retailer of
the Year Award 2014
Decorating Association
Q: What do you look for when introducing
new collections, and how many collections
are you offering currently?
A: Innovation. We constantly research the latest
trends in wallpaper, home accessories and
furnishings and convert these ideas into exciting
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yet commercial wallcovering concepts, usually
with a few interesting twists! We currently offer
22 room-lot collections and many UK-only
stock designs.
Q: What innovations or company
achievements are you most proud of?
A: The growth of the UK Italian vinyl market with
Opus has been a significant achievement, but I
am most proud of the team we have assembled
at Holden Decor.
Q: How do you see the UK wallcoverings
scene today?
A: The multiple retail scene is no longer
completely dominated by the DIY chains, as the
discounters have become progressively more
active. The main challenge for independent
retailers is to respond quickly to new products
and trends, and provide the products, service
and advice that consumers require. Finally, the
internet now provides the biggest conundrum,
with no supplier or retailer being immune from
its challenges and opportunities.
Holden Decor: 01254 773114
www.holdendecor.co.uk
Issue 7 | Spring 2015
A number of further education colleges across the
country are active in offering local schools taster
sessions to find out more about their courses,
including decorating. A good example is Hugh Baird
College in Bootle, Liverpool, which runs a range of
courses in painting and decorating leading to
Construction Diploma qualifications, and offers
regular taster events for schools in the area.
From its total intake of around 6,500 students,
aged from 14 upwards, 70 are currently studying
painting and decorating on one-year courses at
three levels. Each level includes standalone units
teaching practical and theoretical skills in
wallpapering, from preparation and hanging lining
and embossed papers to applying wide-width vinyls
and other specialist papers at Level Three.
The college offers plenty of support for all who
take part in its study programme, which includes
work experience and skills in communication, as well
as maths and English qualifications. Programme
leader Jim Smith says the Construction department’s
students really enjoy learning wallpaper skills. He told
us: “We’re seeing a much more switched-on attitude
from students across all the courses we offer, with
raised awareness of what’s expected in the industry.
Our decorating students are very interested in
hanging patterned and specialist papers, maybe
because wallpaper is back in fashion now.”
Jim adds that the number of apprentices
attending the college has grown dramatically over
the past couple of years: of the current intake of
painting and decorating students, 16 are apprentices
with NVQ qualifications who are employed and
Programme leader Jim
Smith, left, with Level 1
Painting and Decorating
student Phillip Shields.
studying alongside school leavers. The growth in
apprentice numbers is no doubt encouraged by the
strong links the college has with local employers and
the community through a variety of projects, ranging
from work experience and decoration of community
centres to working with local charities.
And the college is very happy to accept some
charity itself in the form of donations of spare
wallpaper! “Anything would be welcome,” says Jim.
“Thankfully we do get a lot of donations, but we’re
always pleased to have more. The companies who
support us by providing materials are not just
ensuring students have more variety when they’re
learning, but are giving them the opportunity to work
with the latest wallpapers, which expands their skills
and knowledge to prepare them for the workplace.”
l If you have any spare rolls of wallpaper or other
materials you would like to donate to the college,
please email james.smith@hughbaird.ac.uk
Congratulations to Andy and Sally
Round of Paper Palace, Stourbridge,
winners of the Home Decoration
Retailer of the Year Award 2014.
Andy, centre, and Sally are pictured
above with the award, presented last
September by Stewart Munro, left, of
Marchmont Hardware, Edinburgh,
chairman of the Home Decoration
Retailers Association, at the Autumn
Fair, National Exhibition Centre,
Birmingham. The HDRA has
presented its annual awards for the
past ten years to recognise and
reward excellence in the home
decoration industry.
One of the comments that helped
Paper Palace win the award was:
“Andy & Sal always strive to do the
best for their customers while
remaining professional at all times.
Their focus on customer service has
seen their business thrive. They are a
joy to work with.”
Paper Palace celebrated its 20th
anniversary last year, and is a strong
family business: Andy’s wife and his
father are both involved in the shop,
which offers a wide selection of
wallpapers, including over 500
pattern books to choose from, and
also runs a successful website.
BEST WISHES TO BRENDAN on his retirement FROM BELGRAVIA DECOR
Brendan McNeil retired recently
after representing Belgravia
Decor in Northern Ireland for
the past 20 years. Wishing him
a well-earned and healthy
retirement, the directors and
staff send Brendan and his wife Ellish their very
best wishes for the future, adding that
throughout his time with Belgravia, Brendan
F 4 W. c o . u k
has been the most professional, dedicated,
and reliable sales person a company could
wish to employ and work with.
Brendan joined Belgravia in 1995 as a
full-time sales agent, having worked for over
30 years in wallcoverings retail and distribution
with McGill’s of Belfast. Extremely well liked
and respected in the wallpaper business,
Brendan has many past customers who are
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good friends. In recent years, he reduced his
working week, continuing to maintain his high
level of professionalism and love of the trade.
Commented Brenda Stephenson, general
manager of Belgravia: “Brendan has been a
fantastic asset to the company over the past
twenty years. Unique in this industry, he is the
consummate professional, highly respected
and liked by all customers and staff.”
Issue 7 | Spring 2015
Glitz, drama
and romance
Fine Decor’s latest launches emphasise glitter,
Back to nature is the
inspiration for the new
Esprit Home collection.
metallic and mica, from romantic to calligraphy
designs - plus a dramatic tie-dye effect
Tie-dye Stripe in four
colours can be hung
vertically or horizontally.
Love Hearts fun wallpaper
for the younger market
features silver calligraphy.
The range includes styles
and colours based on
coastal landscapes.
Coordinating Twilight
comes in duck egg, pink,
charcoal and cream.
Fantasia is a new blown
vinyl floral with a dramatic
Spanish fan twist.
Hearts and Stripe, two of the new borders to team with Glitz wallpapers.
Vintage Collage is
inspired by the popular
Woodland range.
The Glitz wallpaper collection launched in autumn
is proving so popular that it has been extended for
spring with the introduction of borders, also
enhanced with large particle glitters, to team with
the best-selling designs in white, black, teal and
pink, plus a new Hearts pattern.
Fine Decor’s brand-new Glitter Textures range
in silver, gold, black, fuchsia and teal is already in
great demand. This uses holographic foil to create
a truly glitzy effect that can’t be achieved by
standard glitters and metallics.
Silver metallic calligraphy together with either
small hearts or moon and stars motifs is featured
on two fun wallpapers ideal for the younger
market. Love Hearts and Twilight come in a choice
F 4 W. c o . u k
Bold florals and
natural themes
Glitter adds sparkle to new blown vinyls from A S Creation,
Chinoiserie Trail
has a subtle shimmer
with gilver and mica.
of charcoal, pink, duck egg or cream.
Gilver with mica adds a subtle shimmer to
Chinoiserie Trail, an elegant and timeless design
featuring a romantic hand-painted floral trail, small
blossoms and birds in a soft colour palette of pink,
duck egg and neutrals.
Inspired by the popular Woodland range,
Vintage Collage combines botanical drawings of
birds, stags and wildlife with calligraphy in a range
of soft colourways with subtle mica accents.
And following on from the ethnic fusion trend,
new reverse-hang Tie-dye Stripe, in a choice of
four colours, is designed to create a dramatic
statement. This bold contemporary watercolour
stripe can be hung either horizontally or vertically.
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while natural themes are highlighted in its latest books
New Glitter Textures
use holographic foil
for a truly glitzy effect.
www.fine-decor.com
01477 536100
Issue 7 | Spring 2015
New Seraphim blown vinyl
features bold flowers with
gold or silver outlines.
F 4 W. c o . u k
Circus is one of eight
lifestyle themes in the
new Dekor Natur range.
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The latest blown vinyl designs include
Seraphim, a bold floral on a cream
background with gold or silver glitter
tracing along the edges of the flowers. It
comes in four popular colourways: red
with gold, purple with silver, black with
gold and cream with silver glitter.
Fantasia turns the traditional floral on
its head by giving it a dramatic Spanish
fan twist. In turquoise, purple, red or
black, all on cream, it also comes in red
on black with added glitter to make this
design really stand out.
Back to nature is the inspiration for
the new Esprit Home collection 10, with
a choice of relaxing designs evoking the
four seasons, and featuring styling and
colours based on coastal landscapes,
lakes, deserts and woods.
Natural effects are also well
represented in the sixth edition of the
popular Dekora Natur collection. The
range is full of exciting modern designs
and surface textures such as stone,
timber, brick and concrete. The eight
lifestyle themes in the collection range
from on-trend Jungle Fever and
Woodland to Hollywood and Circus.
www.as-creation.com
01704 830555
Issue 7 | Spring 2015
Exotic brights
and a new label
Rasch UK’s spring launches range from exotic jungle prints and
a sparkling floral trail to quirky novelty patterns and a new joint
design venture introducing the Panache label
Bordeaux floral trail is the
first launch under the
new Rasch label, Panache.
Highlighting the trend for jungle-themed
prints, Paradise is Rasch UK’s new
bright exotic wallpaper collection
featuring tropical birds, flowers, palm
leaves and parrots to add a colourful
statement to walls. The bold palette
includes lush green, jade, fuchsia pink,
sunset orange and striking aqua, all with
shimmering accents.
Rasch UK is excited about its new
joint venture with designer Tim Wilman,
who has been working on two new
collections to be launched under the
company’s new Panache label. The first,
Bordeaux, is a beautiful watercolour
floral trail inspired by the English country
garden, in a fresh colour palette with
metallic highlights. Roma, the second
Panache collection, will be launched
shortly.
Sienna is a new textured vinyl with
an ornate floral trail and a stylish
coordinating stripe that could easily be
used as a standalone feature. As glitter
designs are such a popular decor
choice, Sienna is enhanced with added
sparkle, and colours range from deep
purple and charcoal/gold to softer
neutrals and greys.
And with animal and cartoon
characters increasingly popular as part
of the trend for quirky designs, the third
Portfolio collection launched this spring
offers a good choice of these novelty
wallpapers, including Crazy Cats, Puppy
Love and Kapow.
Parrots from the new
Paradise range features
shimmering accents.
Verona is Belgravia
Decor’s latest in-register
vinyl collection for spring.
Italian flair and
on-trend owls
The choice of rich metallic
tones for Verona includes
gold, left, and beige.
Full of Italian flair, Verona is Belgravia Decor’s latest beautiful
in-register vinyl launched for spring, alongside quirky Owls
Belgravia Decor is launching new
collections for spring across its key
markets of in-register vinyl, blown vinyl
and wallpaper. The newest in-register
vinyl collection is Verona, an attractive
ornamental wallcovering with Italian flair,
beautifully embossed and enhanced
with rich metallic tones and glitter. In a
range of luxurious colour options, this
classic design will add elegance and
glamour to any home.
In contrast, Owls is an enchanting
contemporary wallpaper collection with
a quirky feel. It is patterned with
decorative on-trend owls nestling amid
abundant foliage, highlighted with
metallic accents on a background of
sophisticated colour options.
And to be launched soon is Dahlia
Glamour, a fresh take on the popular
Dahlia design, incorporating the best
features of this top-selling collection,
highlighting contemporary styling and
innovative techniques.
bd
New textured vinyl
Sienna is enhanced with
added sparkle.
F 4 W. c o . u k
Crazy Cats is a new
novelty wallpaper from
the Portfolio 3 range.
Paradise Birds is from
the new Paradise range
of exotic wallpapers.
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www.rasch.de
01254 676111
Issue 7 | Spring 2015
Owls is a contemporary
wallpaper with a quirky
feel, shown in duck egg.
F 4 W. c o . u k
Black/gold is another
sophisticated colour
option for Owls.
,
Belgravia Decor
www.belgraviadecor.com
0191 514 0712
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Issue 7 | Spring 2015
Trio of designer
collections leads
spring launches
Altagamma Sempre
offers a wide choice of
companion textures.
New Crystal textured vinyl
with encrusted glitter,
and the glamorous label.
Led by three new designer collections, Colemans’ launches
© Messe Frankfurt Exhibition GmbH / JEAN-LUC VALENTIN
offer plenty of good opportunities for stock and roomlot sales
Roberto Cavalli 3 features new animal
prints and floral designs, with a big
emphasis on panels, crystals and glitter.
Blumarine, also with designs enhanced
by glitter, is the first wallcoverings
collection from this high-end fashion
house whose signature is strong,
brightly-coloured florals. And Spotlight is
the latest collection from German pop
star and celebrity Dieter Bohlen, a mix
of art deco and classic designs with
complementary stripes and textures.
The new Linpha collection is a followup to the hugely successful Natura
range, this time with all the new designs
on paste-the-wall vinyl. Estelle is a
contemporary selection of expanded
non-woven fern and floral designs
enhanced by glitter. Also following the
trend for Italian vinyl designs to be
printed on a non-woven base,
Altagamma Sempre is a classic-style
collection featuring mica inks and an
impressive array of companion textures.
Gardena is a small print floral vinyl
range offering good value for money,
and Regalis is a classic selection of
heavyweight Italian vinyls in five design
stories with beautiful matching plains.
Completing these strong spring
launches is a new murals collection,
Into Illusion, offering a selection of
all-new non-woven designs, together
with a mix of classics.
Spotlight is the latest
collection from German
celebrity Dieter Bohlen.
The Roberto Cavalli 3
collection includes new
animal prints and florals.
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Estelle features fern
and floral designs
enhanced with glitter.
New Linpha is a follow-up
to the highly successful
Natura collection.
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www.colemanbros.co.uk
0800 100 500
Issue 7 | Spring 2015
Slate Wall is a new
realistic design printed
on 130gsm paper.
Adelle blown vinyl has
glitter-enhanced foliage
and silver highlights.
New glitter and
novelty designs
Highlighting the popular trend for glitter enhancement,
Debona’s Crystal and Adelle are brand-new sparkling ranges
with luxury-style labels picturing glamorous models
Pictured in aqua, Amour
is a cute new wallpaper
to brighten girls’ rooms.
F 4 W. c o . u k
Twit Twoo funky wallpaper
is patterned with owls
and bird boxes.
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Crystal is a textured 230gram vinyl with
encrusted glitter effects inspired by the
historic treasures of Russian palaces.
Initially the collection is available in three
colourways enhanced with gold and
silver glitters: deep gold, silver grey and
shimmering platinum, with additional
ways planned for autumn.
Adelle is a textured blown vinyl floral
design on a coloured textile effect
ground patterned with flowerheads
shaded in tones of pastel beige and
glitter-enhanced foliage with silver
highlights. It comes in four textured
colours: duck egg, red, grey and taupe.
Owls are very popular as motifs for
home decoration, and the new Twit
Twoo is a funky wallpaper featuring
chattering owls and bird boxes,
available in beige/green and pink/blue. Also new is a realistic Slate Wall
design. And ideal for brightening girls’
rooms is Amour, a charming wallpaper
in pink or aqua patterned with loveydoves and patchwork-sewn hearts. 0161 223 4503
Issue 7 | Spring 2015
Luxury looks and a fresh
take on classic styles
As demand continues for opulent metallics,
Muriva’s spring collections lead off with Sparkle
Moselle is an ornate
damask from the new
Regent collection.
and coordinating ornate Baroque Scrolls
Esme, shown in gold,
brings an added twist
to the classic leaf scroll.
Baroque Scrolls with a
glitter background of
silver Sparkle texture.
In silver, gold, black, mink, hot pink or hot teal,
Sparkle’s luxururious looks are created from large
glitter particles, metallic ink and reflective foil on a
base of heavyweight vinyl. Highly opulent on its
own, it can be used as a companion to the new
Baroque Scrolls, an ornate damask design in black
on a Sparkle background, in the same colours.
Esme brings a contemporary twist to the classic
leaf scroll: each statement design comes in silver,
gold or mink on metallic foil with distressed
elements, with a choice of two complementary
textures, a lighter one to match the scrolls, and a
deeper one to match the background.
Hannah offers a new take on the classic floral
trail, with stylised metallic hydrangea blossoms and
stems on a suede effect texture in six colourways:
F 4 W. c o . u k
New Serafina Trail
is enhanced with glitter
and emboss detail.
black/silver, cream, bone, taupe, grey and the new
Pantone hot trend colour of the year, mulberry.
The new Serafina Trail, added following the
successful launch of Serafina Damask, Stripe and
Texture, is on 500gsm vinyl, enhanced by heavy
emboss detail and glitter, in four colourways.
The new range of Alessandra blown vinyls has
been extended for spring to now include four main
designs in black, cream, bronze or silver, plus a
stripe to coordinate, and the new Eden design now
comes in a choice of pink/purple, red or blue.
Muriva is also launching new versions of its
successful paper ranges of City in Frames and
NYC in Frames. They are now available on
heavyweight vinyl with metallic foil, adding an extra
dimension to these striking photographic designs.
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New Lia heavyweight vinyl
coordinates with the very
successful Siena texture.
The new City in Frames
in heavyweight vinyl
with metallic foil.
New ranges
focus on variety
Holden Decor launched six new ranges with a wide variety of
styles at another successful show at Heimtex last month
Eden now comes in a
choice of three colours.
www.muriva.com
01282 507077
Issue 7 | Spring 2015
Bertuccia is from the
new Bloomsbury range
of stylish non-wovens.
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Birds of Paradise in navy
is from the new tropical
Paradise collection.
New Aragon geometric
textured vinyl has large
highlights of silver glitter.
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The star of the show was Lia from the
new Valentina collection of heavyweight
vinyls, a beautiful metallic leaf trail with
glitter-enhanced floral buds designed to
coordinate with the very popular Siena
texture. The collection also offers
classical damasks and opulent floral
trails with lace and ribbon effects.
Large silver glitter elements are
highlighted on Aragon, a geometric
textured vinyl in a four-wall neutral
palette, which got one of the best
reactions ever for a new geometric
shown at Heimtex by Holden. It is from
the new Sandringham range of
contemporary textures enhanced with
micas and glitters featuring stylised
damasks, florals and painterly trails.
Also launched to much acclaim,
Regent is a timeless classical collection
of textured wallpapers offering a choice
of ornate damasks and leaf patterns
with coordinating plains and minigeometrics.
Non-woven designs are featured in
two new fashion-led books, Paradise
and Bloomsbury, with Paradise majoring
on tropical and tribal patterns in a vivid
colour palette. The bold designs include
wild florals, jungle leaves and ethnic
styling, plus a contemporary twist on
birds and butterflies.
Finally, Fusion is a collection of
diverse and conversational wallpapers,
ranging from photographic, oriental and
nostalgic designs to city scenes and
other current quirky trends, all with a
different look and a move on from
previous conversational collections.
www.holdendecor.co.uk
01254 773114
Issue 7 | Spring 2015
Seraphim from A S Creation.
Owls from Belgravia Decor.
Altagamma Sempre from Colemans.
Amour from Debona.
Twilight from Fine Decor.
Liberty from Holden Decor.
I s s u e 7 | S p r i n g 2 015
For more information on the new collections
in this newsletter, please contact:
Baroque Scrolls from Muriva.
Sienna from Rasch.
9
A S Creation 01704 830555
11
Belgravia Decor 0191 514 0712
12
Colemans 0800 100 500
13
Debona 0161 223 4503
8
Fine Decor 01477 536100
15
Holden Decor 01254 773114
14
Muriva 01282 507077
10
Rasch 01254 676111
F 4 W. c o . u k