Financial Reporting: Pressure Mounts to Fix the Close Process

Financial Reporting:
Pressure Mounts to Fix
the Close Process
TITLE 2
AUTHOR
Mary C. Driscoll
Senior Research Fellow
APQC
Introduction
APQC research shows that a growing number of CFOs and Controllers want to change a
key financial process that has operated in much the same way for decades. That
process, defined in end-to-end terms, is called either close-to-disclose or record-toreport. Whichever designation is used, the process involves all activities needed to close
an organization’s books, perform all necessary intra-company accounting and
reconciliation steps, finalize consolidated financial statements and, finally, release
earnings and publish official statements with regulators such as the Securities and
Exchange Commission (SEC).
They don’t have a choice—the close-to-disclose (C-to-D) process, particularly the final
stretch of financial statement preparation, is rife with inefficiency and complexity.
Previous gains made in cycle-time compression are gone. Risks of financial error and
internal control failures are on the rise. Experts in SEC reporting predict things will get
worse. No wonder the C-to-D process currently stands as the second-most desirable
target for improvement (Figure 1).
Most popular targets for financial process improvement in 2012
and 2013
78%
plan, budget, forecast/analyze, re-plan
72%
close/consolidate/report
70%
general accounting (any sub-process)
50%
AP transaction mgt. (any sub-process)
46%
working capital management
______________________________________________
Source: APQC survey on financial management process improvement, April 2012.
What’s behind this surge of interest? In an APQC webinar entitled “The Utopian Close”
that aired in February, 2013, Kyle Cheney, a partner with Deloitte & Touche LLP’s
Finance Transformation practice, gave four reasons for heightened concern over
instability in the C-to-D arena:
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1) Business models have become more complex and the close process has not kept
pace.
2) Mergers have increased the number of organizations with disparate systems,
business models, and reporting.
3) Large companies have developed complex tax strategies that, coupled with
globalization, mean more statutory and regulatory requirements [at home and
abroad] for financial reporting.
4) Intense pressure and scrutiny by regulators has underscored the need to ensure
that these processes work properly. This has led to increased control
requirements layered on top of already complex processes.
Painful Problems
The consequences of ignoring potential C-to-D process failure can be substantial. The
most obvious is being cited by the SEC or other watchdogs for issuing financial
statements that contain mistakes. If material errors turn up in these statements, boards
of directors and senior executives will be widely criticized, heads will roll, fines will be
levied, and corporate reputations will suffer blows that may take years to repair.
Beyond that, according to Mr. Cheney, a compliance failure can easily lead to a multimillion-dollar problem.
For some organizations, the worry over error in financial reporting relates to the
number of entities that have to be consolidated and the number of secondary systems
that have to be tapped—e.g., treasury, tax, and fixed assets, and non-financial
databases such as those used in sales and marketing.1 All manner of havoc could break
lose. There could be system interface failures; or there could be inconsistency in the
updating of supporting documents (somebody updates the consolidated number but
fails to go back and update the sub-ledgers). Beyond that, say experts who have either
managed the close process or have helped companies make repairs, some entities that
have spent vast sums on ERP technology (to automate transactions) but still ask their
finance staffs to perform manual data entry involving multiple spreadsheets. That in
itself is a recipe for trouble.
Gabe Zubizarreta, the CEO of Silicon Valley Accountants, is a seasoned close veteran. He
has served as a financial executive and has been in the thick of things during the close
cycle. Today he consults and teaches courses in this realm. “Chances are, you carry
1
Mary Driscoll. “Fortifying the Close-to-Disclose Process.” APQC Knowledge Base, October, 2012.
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better technology in your cell phone than you have for managing your close. And when
you’re relying on spreadsheets, you’re one slip away from something very bad
happening. For instance, one company slipped up badly when they booked a tax
number and somebody forgot the parenthesis. They wound up booking the number
backwards: the statements were about to go out with a $9 million tax debit on the
expense line instead of a credit. And because an excel spreadsheet was used to add the
number, everything appeared to be just fine. The auditors caught the mistake at the last
minute, but if not, there would have been a potential issue.”
Beyond the potential for compliance failure, there is the burden carried by people
working on the close. They can easily get burned out from having to spend late nights
and weekends toiling away under extreme pressure. The books have to close, and
performance results have to be released no matter what. And the people involved
usually do whatever it takes to get the job done. But the last thing a CFO wants is high
staff turnover when it comes to the close. The finance staffers involved tend to be welltrained in managerial accounting as it applies to a given company’s operating model and
global footprint—losing them can result in a big knowledge gap that can take months to
close.
Another problem that comes from tolerating a weak process design and lousy tools is
the amount of time wasted on what feels like grunt work. Finance executives often
complain that they have to spend an inordinate amount of time assembling, reconciling,
and consolidating data, and then there’s precious little time left at the end of the
process for critical review. They desperately want more time to think through what the
financial results say about the underlying drivers of business performance. They want to
prepare meaningful analyses for senior executives, board members, and external
stakeholders. But that work often takes place at the 11 th hour. Inevitably, the quality of
the analytical output suffers.
A Better Way
A company can achieve what Mr. Cheney calls “the Utopian Close,” which not only
demolishes the root causes of error in financial statements but also delivers efficiency
gains in the neighborhood of 25 percent. He argues that a CFO can come out the other
side of a close-process overhaul attesting to the following:
 “My team is motivated. They put their talent to best use.”
 “I know the precise status of the close at any point along the way.”
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 “I have clear visibility into the numbers in all my divisions and geographies.”
 “Our MD&A2 gives an insightful view of our business. I can clearly articulate
variances to plan and the prior year.”
 “Before I hit the button and send documents to the SEC, I know exactly what has
been reconciled.”
 “We have a lean and short close.”
Big Potential for Cost Savings
Interestingly, a look at costs shows that if steps are taken to make the C-to-D process
less labor-intensive, a company can capture significant savings. Figure 1 draws from the
APQC’s Open Standards Benchmarking database. For this view, APQC gathered the
performance of 148 U.S. organizations with annual revenue greater than $1 billion that
took the survey on financial reporting and answered the question about process cost.
The results were then sorted into quartiles. The top quartile is the performance level
above which 25 percent of all responses occur. The bottom quartile is the performance
level above which 75 percent of all responses occur. The median is the middle value in a
set of values that are arranged in ascending or descending order.
The data shows that the bottom performers spend five times more on the process than
the top performers. Surely, this comes as no big surprise. CFOs have known all along
that they could capture good amounts of savings if they were willing to invest in process
redesign and automation. But until now, the ROI just didn't seem to outweigh the hassle
factor. What has turned things around is that the cost picture, juxtaposed with the
heightened risk of process failure and the need for faster cycle times, points to a clear
rationale for change.
2
Management discussion and analysis: A section of a company's annual report in which management discusses numerous aspects of
the company and its performance, both past and present. Management will usually also touch on the upcoming year, outlining
future goals and approaches to new projects. Source: Investopedia.
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Total Cost of Financial Reporting per $1,000 in Revenue
$0.60
$0.57
$0.50
$0.40
$0.30
$0.23
$0.20
$0.11
$0.10
$0.00
Top Performers
Median
Bottom Performers
All Industries, Revenue greater than $1 Billion
N = 148
10 Commandments for Effective Change
How to approach the challenge of improving the close? For a set of practical
recommendations, APQC turned to David Taylor, an Associate Chartered Management
Accountant and an International Associate of the AICPA3. He serves on Financial
Executives International’s Committee on Finance and IT and on a Research Advisory
Panel run by CIMA.4 Mr. Taylor is currently Trintech’s Executive Vice President. Here are
his “10 Commandments.”
Note: he prefers the phrase record-to-report (R-to-R) over close-to-disclose (C-to-D).
Commandment 1: Start with the end in mind. At the end of the day, R-to-R is about
accurate and timely financial information made available to stakeholders. Similar to any
process improvement, always assess change to the process in light of the overall health
3
American Institute of Certified Public Accountants.
4
Chartered Institute of Management Accountants.
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of the process. Ask: what are the most important parts of the R-to-R process? If you
address one bottleneck, what is the knock-on effect upstream and downstream to the
entire system? Are the biggest bottlenecks being addressed in terms of duration,
resources, and risk?
Commandment 2: Ensure you are spending adequate time on the key activities. Key
activities in the R-to-R process are typically defined by risk and quality. The primary risk
is that the output (e.g., financial information for various stakeholders) may be
incomplete, inaccurate or untimely. Major activities determining the risk and quality of
output are: ensuring accuracy in reconciliations, ensuring proper review/approval of all
activities by responsible parties, and ensuring compliance with organizational policies.
Always keep accurate back-up and audit documentation. Ensure that you have deep
visibility and sound governance throughout the process for assurance purposes.
Commandment 3: R-to-R is an overhead item, so minimize the cost with gusto but not
to the detriment of quality or risk management. Closing the books and producing
disclosures in and of itself does not lead to an increase in corporate revenue or asset
value. Therefore, this activity needs to be minimized in terms of duration and maximized
in terms of efficiency. Keep in mind, however, there are key value-add activities
surrounding the close. Strategic planning is an example, and the planners are highly
dependent on quality output from the R-to-R process. Do not sacrifice absolute quality
for the sake of efficiency.
Commandment 4: Align the appropriate skills to the appropriate activities. One of the
major issues with R-to-R is utilizing highly skilled professional accountants to perform
routine tasks. If the task can be standardized and is routine, don’t insult your highly
trained accountants. Instead, have the work performed by lower cost personnel, and if
possible use a shared service center. The outcome: higher levels of morale and
significant savings.
Commandment 5: Time is everything. Timeliness in the R-to-R process is critical. At the
end of the process, stakeholders are eager for the information so they can perform their
own evaluations of the organization and its performance. Improving cycle times must be
a key goal—and it helps to understand the root causes of slower-than-desired cycles.
Commandment 6: Be relentless in automation. Process automation that involves
suitable technology provides the opportunity to eliminate redundant tasks and perform
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routine tasks without human intervention. By automating as much as you possibly can,
you will save significant time and money.
Commandment 7: Be relentless in standardization. When considering standardization,
look outside your four walls. By networking with peers, you will find new ideas for
standardization across the entire process. For example, creating standardized templates
for reconciliations, journal entries, and financial disclosures will move you more quickly
into the stage in which reviews and approvals take place.
Commandment 8: Be in a constant state of communication. Communicating
continuously on the progress of the R-to-R cycle will reduce distractions to those further
downstream in the process. Openly communicating the current state of the cycle will
help everyone understand when it’s their turn to participate and to what extent, and
that includes the CEO and CFO.
Commandment 9: Benchmark, Benchmark, Benchmark. Measuring the process of R-toR is critical. Determine the most effective measures for your process and check on them
during each cycle. Measuring performance and quality only leads to continuous
improvement. Where possible, benchmark these measures with other organizations of
similar size and structure.
Commandment 10: Plan on change—it will happen. Be in a position of adapting to
change. Business has become dynamic for all organizations, therefore it is critical to
operate in a state of readiness for activities like mergers and acquisitions, financial crisis,
geographical expansion and last, but certainly not least, expanding regulatory
requirements in all jurisdictions.
A Final Word
Gabe Zubizarreta puts the need for change in sharp relief: “Getting your close 96
percent right is not an “A” or an “A+”. Rather, 96 percent is an “F”. And even if you get
everything right, an auditor can come along and say, ‘I know you got the right answer,
but I think you didn’t have the necessary controls. Maybe you wouldn’t have recognized
the wrong answer, and therefore without better controls, we’re going to give you a
material weakness.’ Now, you’ve got a potential issue with the auditors,” he says.
Surely, the quality standards involving the close are incredibly high. The tolerance for
weakness is extremely low. And the scrutiny is intense. But there are sound
technologies on the market today that can make a major difference. And there are
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numerous approaches to change. Some companies aim first for quick wins, such as
establishing a consistent close calendar or bringing the activities surrounding XBRL
publishing in-house. They then work their way up to initiatives such as automating and
improving the enterprise-wide account reconciliation process or simplifying
intercompany and transfer pricing transactions and policies.
Finally, finance organizations that commit to continuous improvement in the
management of the close-to-disclose process tend to find themselves pursuing
milestones that promise benefits for decision-makers beyond the walls of finance. It’s a
journey toward supreme confidence in the performance management machinery—and
that enables cohesion in planning and plan execution.
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