ESTICE International Business School
Course Descriptions
2015-2016
Table of Contents
Semester 1
Courses Taught in English .................................................................................................... 3
Courses Taught in French ....................................................................................................11
English Language Courses ..................................................................................................26
French Language Courses ...................................................................................................28
Other Foreign Language Courses ........................................................................................30
Semester 2
Courses Taught in English ...................................................................................................38
Courses Taught in French ....................................................................................................42
English Language Courses ..................................................................................................52
French Language Courses ...................................................................................................54
Other Foreign Language Courses ........................................................................................56
2
Courses Taught in English
Bachelor 1/ Estice 1
Semester 1
Course Title:
American Culture
Professor (s):
Language of Instruction:
Prerequisites:
Maxime Lenglin
English
Course Description (Key Learning Topics):
Knowledge of American culture
Develop skills in the following:
 Understanding another culture, in this case, American culture
 Note taking and synthesizing
 On line collaborative working
 Using a learning platform
Credits
Hours per semester
Teaching Method
Evaluation
2.5
24 (3 hours face to face and 21 hours of distance learning )
Mainly distance learning with occasional face to face sessions
2 oral assessments and 1 written exam
-------------------------------------------------------------------------------------------------------------------------- -------------Bachelor 1/ Estice 1
Semester 1
Course Title:
Intercultural Intelligence
Professor (s):
Language of Instruction:
Prerequisites:
Elena Choquet
English
B2 level in English
Course Description (Key Learning Topics):
The course aims, through a wide variety of experimental and interactive exercises to create
awareness of diversity and in a wider environment, to understand the multiple forms of intelligence and
understand one’s own learning methods. It also aims to understand the notions of subjective and
objective culture and to question one’s self on the perception of norms and to become familiar with the
main obstacles to intercultural communication.
Credits
Hours per semester
Teaching Method
Evaluation
1.5
12
Interactive method, discussions, practical exercises
1 written assignment, 1 written exam, 1 project
3
Bachelor 2/ Estice 2
Semester 1
Course Title:
International Media Analysis
Professor (s):
Language of Instruction:
Prerequisites:
Madeleine Vatel
English
B2 level in English
Course Description (Key Learning Topics):
The power of pictures, Russian, Asian, South American, European media, making informed choices,
the written press compared to the radio, specialized press
Encourage students to use international news sources, help them to understand the context in
which the news is released and broaden their understanding of current affairs.
Offer greater critical skills to be able to decode the information around them
Invite them to focus on various key areas in the world news
Credits
Hours per semester
Teaching Method
Evaluation
2.5
18
Lectures, debates, presentations
Personal research work
Written exam
----------------------------------------------------------------------------------------------------------------------------- -----------
Bachelor 2/ Estice 2
Semester 1
Course Title:
Applied Intercultural Communication
Professor (s):
Language of Instruction:
Prerequisites:
Irène Emorine- Germain
English
B2 level in English
Course Description (Key Learning Topics):
 Understand and apply theoretical models of intercultural communication
 Understand the influence of personal and cultural values on behavior
 Identify and understand different styles of communication and the way they are linked with
culture
Credits
Hours per semester
Teaching Method
Evaluation
1.5
12 (including 4 hours of distance learning)
Interactive method, group presentations, discussions, practical cases
1 presentation, 1written assignment and 1 written exam
4
Bachelor 3/ Estice 3
Semester 1
Course Title:
Introduction to Management
Professor (s):
Language of Instruction:
Prerequisites:
Bernd Gibson
English
Operational level of English
Course Description (Key Learning Topics):
•
•
Understanding the role of a manager and the impact of management on an organization
•
•
•
Being able to determine what motivates co-workers and yourself
Understanding a number of management theories and models in a historical overview (from
the Industrial Revolution to 2015)
Understanding the current shift from extrinsic to intrinsic motivation
Discovering current trends in management in a globalized world
Credits
Hours per semester
Teaching Method
Evaluation
2
18
Lecture with interactive exercises
Hands-on practice sessions
Written exam
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 3/ Estice 3
Semester 1
Course Title:
International Negotiation
Professor (s):
Language of Instruction:
Prerequisites:
Bernd Gibson
English
Some basic understanding of intercultural communication;
Operational level of English
Course Description (Key Learning Topics):
•
•
•
•
•
•
•
•
•
Becoming aware of the opportunities and constraints of negotiating in English in an
international setting
Using terminology and set phrases in negotiations
Being able to adapt register, style and content to different roles and situations
Taking into account cultural issues
Going for win-win solutions rather than win-lose (avoiding positional bargaining and
entrenchment)
Preparing a negotiation for better outcomes (BATNA, HIT)
Being able to deploy a number of negotiation techniques
Increasing your power of persuasion
Finding ways out of a deadlock situation
Credits
Hours per semester
Teaching Method
Evaluation
Semester 1 = 2 Semester 2 = 2
Semester 1 = 18 Semester 2 = 24
Lecture with interactive exercises in the first semester
Hands-on practice sessions in the second semester
A number of negotiation simulations + Written Exam
5
Bachelor 3/ Estice 3
Semester 1
Course Title:
Supplier Relationship Management
Professor (s):
Language of Instruction:
Prerequisites:
Rodney Green
English
Interest for developing knowledge of the purchasing process;
English minimum B2
Course Description (Key Learning Topics):
Introduce the role of the supplier and their importance in the overall strategy of the company
Establish the challenges of supplier management
Explore the relationship buyer/supplier
Credits
Hours per semester
Teaching Method
Evaluation
2
20
Presentation with PPT…but much improvisation according to the questions
and remarks from students
Group work around 2 themes: supplier sourcing and product sourcing.
The students need to place themselves in the place of a buyer in a retail
company and propose concrete elements that relate to different countries as
potential sources and then look at the challenges of importing specific
products (customs, logistics, supplier adaptation etc )
----------------------------------------------------------------------------------------------------------------------------- ----------Master 1/ Estice 4
Semester 1
Course Title:
Managing Intercultural Teams
Professor (s):
Elena Choquet
Jackie Spencer
English
Basic intercultural awareness, understanding of key theories including
Trompenaars, Hofstede, Kluckhol and Strodtbeck; C1 in English
Language of Instruction:
Prerequisites:
Course Description (Key Learning Topics):
Learn the fundamentals of IC management, become conscious of cultural variables which can be at
play, examine differing styles to adopt and deepen self-knowledge and awareness essential to
competent management, examine the specificities of virtual teams.
Credits
Hours per semester
Teaching Method
Evaluation
4
24
Interactive methodology with a wide variety of participative activities,
theoretical input and experiential learning
A virtual team project in collaboration with 2 partner universities (Finland
and Russia) leading to a co-production of a video, plus written and oral
presentation of learning outcomes
6
Master 1/ Estice 4
Semester 1
Course Title:
New Trends in Consumption
Professor (s):
Language of Instruction:
Prerequisites:
Celina Stamboli
English
Principles of marketing and research methods
Course Description (Key Learning Topics):
• Develop an in-depth understanding of consumption.
• Identify different consumption trends.
• Develop an in-depth understanding of marketing applications based on
the sociological evolution
Credits
Hours per semester
Teaching Method
Evaluation
3.5
20
Lectures, videos, group project
Group work (presentation and report)
----------------------------------------------------------------------------------------------------------------------------- ----------Master 1/ Estice 4
Semester 1
Course Title:
Business Ethics
Professor (s):
Language of Instruction:
Prerequisites:
Mei Yat Girard
English
A good B2 level in English
Course Description (Key Learning Topics):
Introduce students to different ethical concepts. Through discussion of business cases, empower them
with the skills needed to identify moral issues in business and to apply relevant concepts to business
decisions.
Credits
Hours per semester
Teaching Method
Evaluation
2
18
2 quiz and 1 final case study
7
Master 1/ Estice 4
Semester 1
Course Title:
Global Logistics
Professor (s):
Language of Instruction:
Prerequisites:
Simona KRUSINGA
English
Basic knowledge of concepts of logistics
Course Description (Key Learning Topics):
Understand the implications of high level logistics decision-making, simulate the different aspects of
the process and shareholder stakes
Credits
Hours per semester
Teaching Method
Evaluation
1.5
14
Detailed simulations in teams
Presentations in class
----------------------------------------------------------------------------------------------------------------------------- -----------
Master 1/ Estice 4
Semester 1
Course Title:
Ethnic Marketing
Professor (s):
Language of Instruction:
Prerequisites:
Celina Stamboli
English
None
Course Description (Key Learning Topics):.
 Develop an in-depth understanding of ethnic consumers and multicultural society market
needs.
 Identify different ethnic consumers in different countries
 Evaluate marketing policy and strategy for ethnic consumers
Credits
Hours per semester
Teaching Method
Evaluation
2.5
20
Lectures, Case Studies, Guided Personal work
Case studies and Presentations
8
Master 1/ Estice 4
Semester 1
Course Title:
Conflict Management
Professor (s):
Language of Instruction:
Prerequisites:
Karen Witzleben
English
A good B2 level in English
Course Description (Key Learning Topics):
- Definition, mechanism, sequence of a conflict
- Recognizing conflicts and deciding how and when to intervene
- Managing difficult personalities
- Negative feedback
- Managing a conflictual interview
- The manager as mediator
Credits
Hours per semester
Teaching Method
Evaluation
2,5
20
Face to face, role plays, group analysis
Written analysis of a conflict, role play and self-analysis
----------------------------------------------------------------------------------------------------------------------------- -----------
Master 2/ Estice 5
Semester 1
Course Title:
International Strategic Marketing
Professor (s):
Language of Instruction:
Prerequisites:
Celina Stamboli
English
Course Description (Key Learning Topics):
1. Introduction to International Marketing
2. Some Internationalization Theories
3. The Impact of Culture on an International Strategy
Credits
Hours per semester
Teaching Method
Evaluation
2,5
12
Lectures, discussion, case studies, team project
Take-home questions and oral presentation
9
International Students
Semester 1
Course Title:
Global Citizenship: Promoting Intercultural Understanding
Professor (s):
Language of Instruction:
Prerequisites:
Elena Choquet
English
Be sufficiently proficient in English to understand theoretical notions
and express one's ideas in English (level B2).
Course Description (Key Learning Topics):
The goal of this course is to provide international students studying at ESTICE International Business
School with an introduction to Intercultural Communication, which will enable them to better
understand and process their experience in France. In addition to class time, the students will have
individual work based on readings as well as an interactive project that will help them better
understand local culture. The final project of the course will be to present their home country and
university, taking into account what they have learned throughout the semester.
Credits
Hours per semester
Teaching Method
Evaluation
5
8
Interactive method, discussions, presentations
The course work, presentations, and participation in class will be evaluated
by the professor for a final mark out of 20, with 10 being the passing grade
required to obtain the credits
10
Courses Taught in French
Bachelor 1/ Estice 1
Semester 1
Course Title:
Actualités Internationales
Professor (s):
Language of Instruction:
Prerequisites:
Morgan Railane
French
Course Description (Key Learning Topics):
The aim of this class is to be able to read, decode and analyze news on current affairs from the
national and international press.
Credits
Hours per semester
Teaching Method
Evaluation
2
18
The class is based on reading day to day newspaper articles dealing with
key events on the international scene. Recurrent themes are the movement
of migrants, the Middle East conflict, European collaboration…
Based on participation in class debates and on the ability to synthesize and
compare a series of press articles.
----------------------------------------------------------------------------------------------------------------------------------------
Bachelor 1/ Estice 1
Semester 1
Course Title:
Découverte de l’entreprise
Professor (s):
Language of Instruction:
Prerequisites:
Noemie Clément
French
None
Course Description (Key Learning Topics):
With a reference to a wide variety of companies, students will understand the workings of different
departments:
 Human Resources
 Logistics
 Research and Development
 Logistics
 Exports
Credits
Hours per semester
Teaching Method
Evaluation
2
24
Lectures
 Group presentations on a specific department of a company, a
company they have visited, a press article
 Written exam
11
Bachelor 1/ Estice 1
Semester 1
Course Title:
Economie Générale
Professor (s):
Language of Instruction:
Prerequisites:
Marylène Mille
French
Course Description (Key Learning Topics):
 The History of Economic Thought
 The key players in the Economic and Social domain and their behavior
 Economic balance and Imbalance
Credits
Hours per semester
Teaching Method
Evaluation
2.5
24
Lectures
Written exam, end of term exam, case study
----------------------------------------------------------------------------------------------------------------------------- -----------
Bachelor 1/ Estice 1
Semester 1
Course Title:
Information Technology (IT)
Professor (s):
Language of Instruction:
Prerequisites:
Corinne Henin
French
None
Course Description (Key Learning Topics):
Learn how to use the following software:
Word, Excel, Power Point
Credits
Hours per semester
Teaching Method
Evaluation
1.5
18
Students refer to a Power Point and listen to explanations given by the
professor; they then do practical exercises with the help and explanations of
the professor when needed.
Practical exercises + Final Exam
12
Bachelor 1/ Estice 1
Semester 1
Course Title:
Techniques quantitatives de gestion
Professor (s):
Language of Instruction:
Prerequisites:
Pierre Petit
French
Necessary arithmetic skills to work out a retail price
Course Description (Key Learning Topics):
Discover and understand a company through its sales actions:
 Purchasing and Sales invoices
 Making Profit
 Profitability
 Financing
Credits
Hours per semester
Teaching Method
Evaluation
2
18
Lectures and exercises
2 written exams: Practical exercises based on figures:
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 1/ Estice 1
Semester 1
Course Title:
Communication Orale
Professor (s):
Language of Instruction:
Prerequisites:
Antoine Blondelle
French
Course Description (Key Learning Topics):
Developing oral communication skills and the ability to speak in public:
 Present clear arguments, Improvise, analyse (using frames of reference and knowledge of
verbal and non-verbal communication techniques)
 Give clear structure to a presentation
 Make a presentation lively and interesting
 Manage time and stress during the presentation
 Identify and refer to key sources of information
 Use visual aids appropriately
Credits
Hours per semester
Teaching Method
Evaluation
2
18
Interactive method:
Public speaking
Organizing , presenting and justifying ideas
Decoding speakers using basic communication theories
2 oral presentations
13
Bachelor 1/ Estice 1
Semester 1
Course Title:
Volunteer Work
Professor (s):
Language of Instruction:
Prerequisites:
Delphine Hoorelbeke
French
Ability to communicate fluently in French,
***Must be here for the academic year
Course Description (Key Learning Topics):
- Learn about the way things work in a local association (non-profit)
- Learn about working with people of diverse backgrounds
- Be open to other cultures and ways of life
- Actively participate in a local project
- Share different experiences
Credits
1
Hours per year**
32 (30 hours working in an association and 2 hours writing the report)
Teaching Method
Volunteer work in a local association
Evaluation
Written report
---------------------------------------------------------------------------------------------------------------------------------------Bachelor 2/ Estice 2
Semester 1
Course Title:
Droit du Travail (Labour Law)
Professor (s):
Language of Instruction:
Prerequisites:
Ioannis KAPOPOULOS
French
none
Course Description (Key Learning Topics):
Identify and understand all the rules that apply in a work contract from concluding it to making changes
in it and terminating it.
Credits
Hours per semester
Teaching Method
2
24
Lectures including lots of practical examples. Practical exercises
Evaluation
Written and oral exam
14
Bachelor 2/ Estice 2
Semester 1
Course Title:
Informatique
Professor (s):
Language of Instruction:
Prerequisites:
Boris Ducrot
French
Course Description (Key Learning Topics):
The course is focused on the use of Microsoft Excel 2010.
Students will learn:
 To be aware of the different contents of the software
 To be able to use the vocabulary correctly
 To be able to describe the contents of a function
 To have an overall view of a problem and to deal with it
 To be able to create an Excel file that can be safely used by someone else
 To be able to process the data of a spreadsheet, do research and present the results of the
research in a graph
Credits
Hours per semester
Teaching Method
Evaluation
1.5
12
Tutorial system with Practical exercises
2 individual exams and Group work
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 2/ Estice 2
Semester 1
Course Title:
Introduction à la Supply Chain
(Introduction to the Supply Chain Process)
Professor (s):
Language of Instruction:
Prerequisites:
Emmanuel Delval
French
Good knowledge of World Economics (Geo Politics, World
Geography, WTO agreements…), Good grasp of the flow of goods
around the world and its issues
Course Description (Key Learning Topics):
Become familiar with the different elements of the Supply Chain Process
Understand the role of the Supply Chain in companies and how it impacts the financial results
Gain insight through concrete examples of the stakes surrounding the Supply Chain
Credits
Hours per semester
Teaching Method
Evaluation
2.5
24
Lectures
2 written exams
15
Bachelor 2/ Estice 2
Semester 1
Course Title:
Marketing Opérationnel
Professor (s):
Language of Instruction:
Prerequisites:
Anne-Sophie Prouvost
French
Basic notions of Marketing, Understanding of what a business is, its
purpose and how it functions
Course Description (Key Learning Topics):
Students will learn to
 Analyze and qualify a market and its actors
 Understand the principles of how to build a marketing strategy
 Be able to use the different types of operational leverage supporting a good marketing
strategy
Credits
Hours per semester
Teaching Method
Evaluation
2.5
18
Lectures and case studies
Written exams, 1 presentation
----------------------------------------------------------------------------------------------------------------------------- -----------
Bachelor 2/ Estice 2
Semester 1
Course Title:
Communication Interpersonnelle
Professor (s):
Language of Instruction:
Prerequisites:
Antoine Blondelle
French
Communication basics (verbal and non-verbal communication,
communication theories)
Course Description (Key Learning Topics):
Chairing a meeting:
 Ability to chair a meeting
 Ability to manage time and participants
 Ability to find relevant chairing methods
Credits
Hours per semester
Teaching Method
Evaluation
0.5
6
Lectures, practical exercises and role plays
A written test and a practical exercise
16
Bachelor 2/ Estice 2
Semester 1
Course Title:
Expression de soi
Professor (s):
Language of Instruction:
Prerequisites:
Olivier Chantraine
French
None
Course Description (Key Learning Topics):
Students will work on the following:
 Presence
 Voice
 Use of space
 Writing about personal memories and dreams
 Theatrical improvisation
 Letting go of things
Credits
Hours per semester
Teaching Method
Evaluation
1
10
Interactive method, acting
Students will assess themselves. The Professor will also assess the
following : Students’ concentration, commitment, originality, relevance of
suggestions and final achievement
---------------------------------------------------------------------------------------------------------------------------------------Bachelor 3/ Estice 3
Semester 1
Course Title:
Droit International (International Law)
Professor (s):
Language of Instruction:
Prerequisites:
Ioannis Kapopoulos
French
Knowledge of legal terminology
Course Description (Key Learning Topics):
Part 1:
- Regulating Common law conflicts
- Regulating contractual conflicts
Part 2: Laws pertaining to international sales
- Regulating legal conflicts
- Regulating practical issues
Credits
3
Hours per semester
24
Teaching Method
Lectures, case studies
Evaluation
2 written exams
17
Bachelor 3/ Estice 3
Semester 1
Course Title:
Gestion opérationnelle (operational budget management)
Professor (s):
Language of Instruction:
Prerequisites:
Jean Hagenmuller
French
Knowledge of basic financial management and appropriate
terminology
Course Description (Key Learning Topics):
- Relevance to a variety of professional contexts
- Managing the trading account
- Calculating the break-even point
- Profitability of a commercial operation
- Calculating profit margins
Credits
Hours per semester
Teaching Method
Evaluation
1
12
Theory and practical exercises
Exam
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 3/ Estice 3
Semester 1
Course Title:
Communication d’entreprise (Business Communication)
Professor (s):
Language of Instruction:
Prerequisites:
Nicolas Galégo - Catelan
French
Students should have a sufficient level of French (B2 minimum)
Course Description (Key Learning Topics):
* Discover and understand the different types of communication within a company context
* Be able to develop a communication plan
* Put together a communication file as an external consultant could be expected to do
* The course includes the following:
Global communication: how is it managed? By whom? What for?
Visual communication: What colours ? Which tools? For which messages ?
Financial communication: In what circumstances? How to manage communication?
Advertising : Decoding advertising messages
Communicating in a crisis : communicating without causing panic
Internal communication: what role inside a company?
Credits
2.5
Hours per semester
24
Teaching Method
Lectures, interactive activities including debates , practical work
Evaluation
A communication file for a company + a written exam
18
Bachelor 3/ Estice 3
Semester 1
Course Title:
Achats en Distribution (Retail purchasing)
Professor (s):
Language of Instruction:
Prerequisites:
Eric Mariaud
French
Basic marketing knowledge
Course Description (Key Learning Topics):
- Understanding the retail environment
- Planning a product collection
- Analyzing a collection in situ
- Planning and managing the budget
Credits
Hours per semester
Teaching Method
Evaluation
1
10
Theory and practical application in stores
Group project
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 3/ Estice 3
Semester 1
Course Title:
Fondamentaux des RH (Fundamentals of HR management)
Professor (s):
Language of Instruction:
Prerequisites:
Olivier Jupin
French
At least one experience in a professional environment
Course Description (Key Learning Topics):
 General outline of HR managerial responsibilities
 Managing job descriptions, skills and managing the career ladder
 Evaluating and developping human ressources
 Remuneration Policy
 International HR management
 Current stakes in the HR field
Credits
Hours per semester
Teaching Method
Evaluation
3,5
30
Lectures and case studies
4 Case studies
19
Bachelor 3/ Estice 3
Semester 1
Course Title:
Positionnement de la marque
Professor (s):
Language of Instruction:
Prerequisites:
Sylvie Celles
French
Basic knowledge of marketing
Course Description (Key Learning Topics):
A) Understanding the importance of a brand
B) Identifying the different components of a brand
C) Different styles of specific brands
D) Envisaging different brand strategies
E) Managing a brand today and implications for the future
Credits
2
Hours per semester
15
Teaching Method
Lecture with multiple concrete examples
Evaluation
Exam on theory plus case study
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 3/ Estice 3
Semester 1
Course Title:
Marketing Multicanal (multichannel marketing)
Professor (s):
Language of Instruction:
Prerequisites:
Leurence Lelu
French
Basic knowledge of marketing
Course Description (Key Learning Topics):
1. Understanding 3.0 marketing:
 Historical overview, The new consumer, 3.0 marketing models, Values and mission
 Social media marketing
 An introduction to inbound and neuro marketing
2. Brand content and storytelling, when brand becomes media :
 Brand content : definition, advantages, success factors in B2B and B2C
 Storytelling : a key element of branding, practical applications
3. Digital marketing :
 Definition, role, integration into global marketing policy
 Varying the marketing mix in the digital context , Repercussions of internet, future of
product mix, Pricing strategies
 Influence on distribution channels, Digital advertising compared to traditional
approaches
 Success factors
Credits
Hours per semester
Teaching Methods
Evaluation
2
15
Lectures, interactive case studies
Case study
20
Bachelor 3/ Estice 3
Semester 1
Course Title:
Logistique Internationale
Professor (s):
Language of Instruction:
Prerequisites:
Emmanuel Delval
French
Understanding of international economy and world trade organization
as well as knowledge of international transport flux and incoterms
Course Description (Key Learning Topics):
- Explanation of physical and financial flow as well as the documents required to chart the flow
on an international scale
- Revision of incoterms and risk transfer
- Explanation of import/export costs in air transport according to the incoterms. Practical
applications
- Insurance, risk coverage, transport alternatives
Credits
Hours per semester
Teaching Method
Evaluation
3
24
Lectures, case studies, practical exercises
2 written exams
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 3/ Estice 3
Semester 1
Course Title:
Tourisme
Professor (s):
Language of Instruction:
Prerequisites:
Pierre Bleuze
French
Master the basics of geographic knowledge: how to situate countries
around the world; Be familiar with the importance of tourism in global
economy
Course Description (Key Learning Topics):
Introduction to international tourism and its’ importance in global economy
Sending and receiving
Development of eco-tourism
Role and impact of international affairs on tourism
Credits
Hours per semester
Teaching Method
Evaluation
3
24
Lectures, presentations, video reports
Group presentation, final exam
21
Bachelor 3/ Estice 3
Semester 1
Course Title:
Communication interpersonnelle (connaissance de soi)/
Interpersonal Communication and Self-Awareness
Professor (s):
Language of Instruction:
Prerequisites:
Antoine Blondelle
French
Ability to communicate in French
Course Description (Key Learning Topics):
- Self-awareness
- Different interpersonal communication techniques
- Personal Development
Credits
Hours per semester
Teaching Method
Evaluation
1
20 (10 hours of class and 10 hours of personal work)
Participatory classes, Exercises, Case Studies
Individual written report
----------------------------------------------------------------------------------------------------------------------------- ----------Master 1/ Estice 4
Semester 1
Course Title:
Entrepreneurship
Professor (s):
Various Professors
Language of Instruction:
French
Prerequisites:
- Be aware of different forms of entrepreneurship and different challenges related to this
- Be willing to expand your personal and professional perspectives
- Learn about the basic personality traits necessary for entrepreneurs
Course Description (Key Learning Topics):
- Give students the opportunity to discover entrepreneurship
o Find and formalize an idea
o Pass from the idea to action
o Develop a commercial strategy
o Decide which legal structure is best
o Provide a Financial Record
o Provide financial support
Credits
Hours per semester
Teaching Method
Evaluation
6
43 hours of class and 50 hours outside of class for group work
Group project work
Group Project with final report and presentation
22
Master 1/ Estice 4
Semester 1
Course Title:
E- Commerce
Professor (s):
Language of Instruction:
Prerequisites:
Christian Delabre
French
Basic knowledge of marketing and social media
Course Description (Key Learning Topics):
The key statistics on e-marketing ;
affiliation ;
price comparing sites ;
e-mailing ;
search marketing ;
on line marketing performance indicators ;
Credits
Hours per semester
Teaching Method
Evaluation
2
18
Face to face theoretical input followed by practical applications and case
studies
2 written exams using analysis of data, case studies…
----------------------------------------------------------------------------------------------------------------------------- ----------Master 1/ Estice 4
Semester 1
Course Title:
Gestion de projet touristique
Professor (s):
Language of Instruction:
Prerequisites:
Pierre Bleuze
French
Basic Knowledge of the field of Tourism
Course Description (Key Learning Topics):
Presentation of the different sectors related to the tourism industry with a view to defining a
professional project
Credits
Hours per semester
Teaching Method
Evaluation
1,5
14
Face to face, case studies, student presentations
Oral presentation in groups
23
Master 1/ Estice 4
Semester 1
Course Title:
Techniques quantitatives d’achats
(Quantitative purchasing techniques)
Professor (s):
Language of Instruction:
Prerequisites:
Eric Mariaud
French
Basic financial management
Course Description (Key Learning Topics):
- Predicting needs
- Managing the supply chain
- Controlling margins and benefits
- Caclulating cost price
- Managing a purchasing budget
Credits
2,5
Hours per semester
20
Teaching Method
Theoretical lectures, exercises, case studies
Evaluation
2 written exams
----------------------------------------------------------------------------------------------------------------------------- -----------
Master 1/ Estice 4
Semester 1
Course Title:
Négociation en achats (Purchasing Negotiation)
Professor (s):
Language of Instruction:
Prerequisites:
Eric Mariaud
French
Basic knowledge of financial management and of Client/supplier
relationships in the B2B context
Course Description (Key Learning Topics):
- General principles of negotiation
- Preparing a negotiation
- Knowing the client
- Active listening and reformulation
- Conflict management
Credits
Hours per semester
Teaching Method
Evaluation
2,5
20
Theoretical lectures, practical exercises, simulations
Oral simulation
24
Master 1/ Estice 4
Semester 1
Course Title:
Comportement des Consommateurs/Consumer Behaviour
Professor (s):
Language of Instruction:
Prerequisites:
Anne-Sophie Prouvost
French
A basic understanding of the function and workings of marketing
Course Description (Key Learning Topics):
Understand and be able to use the appropriate leverage
Identify different consumer trends and their consequences
Analysis of the different stages of the purchasing process
Customer needs, motivations, perception, memorisation
Credits
Hours per semester
Teaching Method
Evaluation
2,5
20
Face to face
Oral presentation in groups, individual case study exam
--------------------------------------------------------------------------------------------------------------------------------- -------
Master 1/ Estice 4
Semester 1
Course Title:
Human Resources: Recruitment
Professor (s):
Language of Instruction:
Prerequisites:
Emmanuelle Delebecq
French
Students should have had a general introduction to Human Resources
and a basic knowledge of how this department functions in a company
Course Description (Key Learning Topics): Learn about the different steps involved in hiring
employees, from defining what is needed to integrating them in their new position, Find collaborators
that are adapted to the needs and culture of the company, Understand the challenges related to
training in companies, Create and develop loyalty among clients
Credits
Hours per semester
Teaching Method
Evaluation
2.5
20 hours of class + 4 hours independent work
General theoretical information, Concrete examples from the professor,
Examples given from professional settings
A final report/case study about Recruitment
25
English Language Courses
Bachelor 1/ Estice 1
Semester 1
Course Title:
English Skills for International Communication
Professor (s):
Eva Donohoe
Maxime Lenglin
English
A B1 level in English is required to attend comfortably this course
Language of Instruction:
Prerequisites:
Course Description (Key Learning Topics):
Oral communication and preparation for internship in an English speaking country. active participation
is required. Activities will include discussion and debate of contemporary societal issues as well as
cover letter, CV and interview preparation
Credits
Hours per semester
Teaching Method
Evaluation
3
24
interactive
Oral presentation, CV assignment, Written exam
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 2/ Estice 2
Semester 1
Course Title:
TOEIC Preparation
Professor (s):
Language of Instruction:
Prerequisites:
Maxime Lenglin
English
Students should feel comfortable in English. A2 level on European
Scale for Languages is strongly recommended.
Course Description (Key Learning Topics):
preparing students to take the TOEIC 4 Skills (reading, listening, writing, and speaking) and
reach as high a score as possible
Credits
Hours per semester
Teaching Method
Evaluation
2
Semester 1 =12
Semester 2 =18
This course is composed of a set of tiers.
 First tier is working on Listening and Reading skills through an
online learning platform with minimal supervision.
 Second tier is working on Writing and Speaking skills in face-to-face
classes with the instructor. During these classes, students will work
on exercises taken directly from the test in groups and individually.
Practice is essential for at least 1h30 a week.
The course will be evaluated by students taking the TOEIC test and
receiving an official score.
26
Bachelor 2/ Estice 2
Semester 1
Course Title:
Business English
Professor (s):
Language of Instruction:
Prerequisites:
Maxime Lenglin
English
Students should feel comfortable in English: participation in class in
essential. B2 level on European Scale for Languages is strongly
recommended.
Course Description (Key Learning Topics):
This course will focus on the acquisition of:
- knowledge in terms of vocabulary needed to conduct appropriate business conversations,
knowledge in terms of key concepts and ideas in the business world
- skills in addressing proper business documents to clients
- skills in connecting with customers
- become aware of stakes in business relations
Credits
Hours per semester
Teaching Method
Evaluation
3
24
This course will be composed of written and oral exercises in class. Pair
work and oriented discussions are an integral part of the approach.
Pop quizzes, one group presentation, group work, class participation and a
final exam.
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 2/ Estice 2
Semester 1
Course Title:
Professional Translation
Professor (s):
Language of Instruction:
Prerequisites:
Frederic Jacquier
English and French
B2 level in English and French
Course Description (Key Learning Topics):
Translation techniques
Translating documents from French to English
Credits
Hours per semester
Teaching Method
1.5
9
Practical exercises
Evaluation
Written assignment (translation and summary of a text), written exam
27
French Language Courses
International Students
Semester 1
Course Title:
French as a Foreign Language (beginners)
Professor (s):
Language of Instruction:
Prerequisites:
Laetitia Scamps
French
None
Course Description (Key Learning Topics):
Being able to spell, count, say the time
Being able to have a simple conversation using the present tense
Being able to ask and answer simple questions
Being able to describe somebody
Being able to talk about a typical day and describe one’s schedule.
Being able to understand and give simple directions
Credits
Hours per semester
Teaching Method
Evaluation
2
24
Interactive method
Written and oral tests
Written exam
----------------------------------------------------------------------------------------------------------------------------- ----------International Students
Semester 1
Course Title:
French as a Foreign Language
Professor (s):
Language of Instruction:
Prerequisites:
Laetitia Scamps
French
Level A2-B1 - Common European Framework of References for
languages
Course Description (Key Learning Topics):






Be able to give structure to a text or a speech
Get more familiar with the work environment
Be able to locate events in time
Be able to relate somebody else’s speech
Be able to formulate hypotheses
Develop vocabulary about daily life (e.g. idioms) but also vocabulary related to work
environment
Develop oral communication and spontaneity


Credits
Hours per semester
Teaching Method
Evaluation
2
24
Interactive method
Listening and reading comprehension
Written and oral expression
28
International Students
Semester 1
Course Title:
Culture et Particularités Régionales
Professor (s):
Language of Instruction:
Prerequisites:
Laetitia Scamps
French
B1 / B2 level in French
Course Description (Key Learning Topics):
The purpose of this independent project to offer international students the opportunity to be in contact
with French people, to discuss with them and to understand the French way of life and discover the
North of France.
The project consists in interviewing locals on different topics, attending a conference, watching a
French film at the cinema…
Credits
Hours per semester
Teaching Method
Evaluation
3
Students can pair up with someone of a different nationality to work on the
different parts of the project.
Each part of the project has to be completed in order to receive credits
Written report
29
Other Foreign Language Courses
Bachelor 1/ Estice 1
Semester 1
Course Title:
Leben in Deutschland 1
Professor (s):
Language of Instruction:
Prerequisites:
Benno Schmidt
Taught in German
Minimum A2 level in German
Course Description (Key Learning Topics):
The aim is for students to reach a B1 level in German
The courses focus on developing oral and listening skills. Themes covered are of general interest
rather than business oriented.
Credits
Hours per semester
Teaching Method
Evaluation
2
18
Highly interactive
Written test, oral participation, written exam
Bachelor 1/ Estice 1
Semester 1
Course Title:
Actualidad y cultura
Professor (s):
Language of Instruction:
Prerequisites:
Paula Masson
Taught in Spanish
Minimum B1 level in Spanish
Course Description (Key Learning Topics):
The aim is for students to reach a B2 level in Spanish. The courses focus on developing oral and
listening skills. Themes covered are of general interest rather than business oriented.
Credits
Hours per semester
Teaching Method
Evaluation
1
18
Highly interactive
Written exam
30
Bachelor 1/ Estice 1
Semester 1
Course Title:
Wer sind die Deutschen?
Professor (s):
Language of Instruction:
Prerequisites:
Metin ILHAN
German
Minimum A2 level in German
Course Description (Key Learning Topics):
The aim is for students to reach a B1 level in German
The courses focus on developing oral and listening skills. Themes covered are related to practical
situations in a professional context.
Credits
Hours per semester
Teaching Method
Evaluation
2
18
Highly interactive
Written and oral tests
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 1/ Estice 1
Semester 1
Course Title:
Actualidad y Cultura en Práctica
Professor (s):
Language of Instruction:
Prerequisites:
Taught in Spanish
Minimum B1 level in Spanish
Course Description (Key Learning Topics):
The aim is for students to reach a B2 level in Spanish. The courses focus on developing oral and
listening skills. Themes covered are related to cultural and business events in Spain and Latin
America.
Credits
Hours per semester
Teaching Method
Evaluation
2
18
Highly interactive
2 oral presentations
31
Bachelor 1/ Estice 1
Semester 1
Course Title:
Langue et Culture / Le Russe sans frontières / Portugais et
Culture Brésilienne
Professor (s):
Language of Instruction:
Prerequisites:
Taught in Chinese, Russian or Portuguese
None
Course Description (Key Learning Topics):
An emphasis is placed on developing oral skills so the students acquire the ability to communicate on
a day to day basis in simple situations. Students move from a complete beginner phase to an A2 or
elementary phase.
Credits
Hours per semester
Teaching Method
Evaluation
3.5
36
Highly interactive
Oral and written tests
Written exam
----------------------------------------------------------------------------------------------------------------------------- ---------Bachelor 2/ Estice 2
Semester 1
Course Title:
Vorebereitung auf das Praktikum / Preparación a las Practicas
Professor (s):
Language of Instruction:
Prerequisites:
German or Spanish
B1/2 level in German or Spanish
Course Description (Key Learning Topics):
An in-depth look at the vocabulary and approach which will be essential for students doing their
internship or working in one of the countries that use German or Spanish: meetings, business
presentations, marketing and sales, job applications…
Emphasis is placed on oral communication
Credits
Hours per semester
Teaching Method
Evaluation
German =2
Spanish = 3
German =24
Spanish = 18 (Face to Face) + 18 (Distance Learning)
Highly interactive
Written and oral tests
32
Bachelor 2/ Estice 2
Semester 1
Course Title:
Leben in Deutschland 2 / El Mundo Hispanico
Professor (s):
Language of Instruction:
Prerequisites:
German or Spanish
B1 / B2 level in German or Spanish
Course Description (Key Learning Topics):
Through films, television extracts, news and newspaper articles, students increase their knowledge of
both language and contemporary culture.
Emphasis is place on oral skills.
Credits
Hours per Semester
Teaching Method
Evaluation
German = 3
Spanish = 2
German = 36
Spanish = 24
Highly interactive
Oral and written tests
----------------------------------------------------------------------------------------------------------------------------- -----------
Bachelor 2/ Estice 2
Semester 1
Course Title:
Vorebereitung auf das Praktikum / Preparacion a las Practicas
Professor (s):
Language of Instruction:
Prerequisites:
German or Spanish
B1/2 level in German or Spanish
Course Description (Key Learning Topics):
An in-depth look at the vocabulary and approach which will be essential for students doing their
internship or working in one of the countries that use German or Spanish: meetings, business
presentations, marketing and sales, job applications…
Emphasis is placed on oral communication
Credits
Hours per semester
Teaching Method
Evaluation
German =2
Spanish = 3
German =24
Spanish = 18 (Face to Face) + 18 (Distance Learning)
Highly interactive
Written and oral tests
33
Bachelor 2/ Estice 2
Semester 1
Course Title:
Langue et Culture Chinoises niveau 2
Le Russe sans Frontières niveau 2
Portugais et Culture Brésilienne niveau 2
Professor (s):
Language of Instruction:
Prerequisites:
Chinese, Russian or Portuguese
A2 level in the language taught
Course Description (Key Learning Topics):
Emphasis is placed on developing oral skills so that students acquire the ability to communicate on a
day to day basis in simple situations. Students move from an A2 phase to an elementary phase.
Credits
Hours per semester
Teaching Method
Evaluation
3.5
36
Highly interactive
Oral and written tests
Written exam
----------------------------------------------------------------------------------------------------------------------------- -----------
Bachelor 3/ Estice 3
Semester 1
Course Title:
Unternehmensgrûndung (Theory)
Professor (s):
Language of Instruction:
Prerequisites:
Karen Witzleben
German
B2 level in German
Course Description (Key Learning Topics):
Essential Business vocabulary for the following: Organizing an event, making a presentation in a
business context, negotiating, marketing, presenting a business plan, economic press reviews …
Credits
Hours per semester
Teaching Method
Evaluation
3
30
Highly interactive
Written and oral tests + Written exam
34
Bachelor 3/ Estice 3
Semester 1
Course Title:
Español Profesional
Professor (s):
Language of Instruction:
Prerequisites:
Spanish
B2 level in Spanish
Course Description (Key Learning Topics):
Being able to understand and express oneself in a business context: organizing an event, making a
presentation, negotiating, marketing, economic press reviews …
Credits
Hours per semester
Teaching Method
Evaluation
3
30
Highly interactive
Written and oral tests
Written exam
----------------------------------------------------------------------------------------------------------------------------- -----------
Bachelor 3/ Estice 3
Semester 1
Course Title:
Unternehmensgrûndung (praxis)
Professor (s):
Language of Instruction:
Prerequisites:
German
B2 level in German
Course Description (Key Learning Topics):
Organizing an event, making a presentation in a business context, negotiating, marketing, presenting
a business plan, economic press reviews …
Credits
Hours per semester
Teaching Method
Evaluation
2.5
24
Highly interactive
Written and oral tests + Written exam
35
Bachelor 3/ Estice 3
Semester 1
Course Title:
Publicidad
Professor (s):
Language of Instruction:
Prerequisites:
Daniel Luconi, Fernando Quintero
Spanish
B2 level in Spanish
Course Description (Key Learning Topics):
Debates, oral presentations, oral comprehension, reading Spanish novels and plays
Credits
Hours per semester
Teaching Method
Evaluation
2.5
24
Highly interactive
Oral and written tests
Written
Bachelor 3/ Estice 3
Semester 1
Course Title:
Le Chinois dans le monde professionnel/
Le Russe au travail
Professor (s):
Language of Instruction:
Prerequisites:
Chinese or Russian
Elementary / B1 level in Chinese or Russian
Course Description (Key Learning Topics):
Emphasis is based on reinforcing oral communication skills with a view to being able to use the
language in basic situations in the workplace
Credits
Hours per semester
Teaching Method
Evaluation
3.5
36
Highly interactive
Written and oral tests
Written exam
36
Master 1/ Estice 4
Semester 1
Course Title:
Unternehmensführung
Professor (s):
Language of Instruction:
Prerequisites:
Karen Witzeleben
German
B2 / C1 level in German
Course Description (Key Learning Topics):
Management styles, negotiation styles: Intercultural differences between the German and the French
Credits
Hours per semester
Teaching Method
Evaluation
3
18
Highly interactive
Written and oral tests
Oral exam
Master 1/ Estice 4
Semester 1
Course Title:
Entorno Profesional
Professor (s):
Language of Instruction:
Prerequisites:
Lou Azurmendi, Amparo Colmenero
Spanish
B2 / C1 level in Spanish
Course Description (Key Learning Topics):
Setting up a business, management, sales, negotiation, and business transactions. Emphasis is
placed on oral fluency.
Credits
Hours per semester
Teaching Method
Evaluation
3
18
Highly interactive
Oral and written tests + oral exam
37
Master 1/ Estice 4
Semester 1
Course Title:
Option LV3 Russe / Option LV3 Chinois
Professor (s):
Language of Instruction:
Prerequisites:
Russian or Chinese
B1 level in Russian or Chinese
Course Description (Key Learning Topics):
While continuing to consolidate grammar and develop oral skills, the course is designed to open
students to the world of business, enabling them to talk about their previous experiences, their current
studies and to manage an interview in the target language
Credits
Hours per semester
Teaching Method
Evaluation
3
36
Highly interactive
Written and oral tests + oral exam
Courses Taught in English
Bachelor 1/ Estice 1
Semester 2
Course Title:
Critical Thinking and Gender Studies
Professor (s):
Language of Instruction:
Prerequisites:
Lyndsay Dourdin
English
B2 level in English
Course Description (Key Learning Topics)
The aim of this course is to develop students’ critical thinking
Introduction to Epistemology
Perception, Emotion and Language
Reasoning and Beliefs
Credits
Hours per semester
Teaching Method
Evaluation
2.5
24
Interactive method, discussions, debates, practical exercises
Participation in debates, group work, written exam (essay)
38
Bachelor 1/ Estice 1
Semester 2
Course Title:
Intercultural Intelligence
Professor (s):
Language of Instruction:
Prerequisites:
Elena Choquet
English
B2 level in English
Students need to have followed the course in the first semester
Course Description (Key Learning Topics):
The course aims at furthering students’ understanding of obstacles to intercultural communication
(Barna) and identifying the elements of culture shock and Intensity factors (Michael Paige)
Credits
Hours per semester
Teaching Method
Evaluation
1
12
Interactive method, discussions and practical exercises
1 project and 1 written exam
----------------------------------------------------------------------------------------------------------------------------- -----------
Bachelor 2/ Estice 2
Semester 2
Course Title:
International Economics
Professor (s):
Language of Instruction:
Prerequisites:
Alexandre Kolow
English
Read the economic press and / or listen to economic media (BFM
Business, CNBC, Bloomberg TV…)
Course Description (Key Learning Topics):
Aims to offer keys to understanding economic events in the international context.
The 3 main chapters to be viewed through the prism of international economic theory are:
1. International trade
2. International finance
3. Globalisation of the economy
Credits
Hours per semester
Teaching Method
Evaluation
2
24 (2 hours face to face + 22 hours of distance learning)
On line course
1 mid-term written exam and 1 written report
39
Bachelor 2/ Estice 2
Semester 2
Course Title:
Applied Intercultural Communication
Professor (s):
Language of Instruction:
Prerequisites:
Irène Emorine- Germain
English
B2 level in English
Course Description (Key Learning Topics):
 Understand and apply theoretical models of intercultural communication
 Understand the influence of personal and cultural values on behavior
 Identify and understand different styles of communication and the way they are linked with
culture
 Students examine some of the fundamental theories to assist in the decoding of behaviours
such as Kluckholn and Strodtbeck, Hofstede, Trompenaars
Credits
Hours per semester
Teaching Method
Evaluation
1
12 (including 4 hours of distance learning)
Interactive method, group presentations, discussions, practical cases
1 presentation, 1written assignment and 1 written exam
------------------------------------------------------------------------------------------------------ ------------------------------Bachelor 3/ Estice 3
Semester 2
Course Title:
International Negotiation
Professor (s):
Language of Instruction:
Prerequisites:
Bernd Gibson
English
Some basic understanding of intercultural communication
Operational level of English
Course Description (Key Learning Topics):
•
Becoming aware of the opportunities and constraints of negotiating in English in an
international setting
•
•
•
•
Using terminology and set phrases in negotiations
•
•
•
•
Preparing a negotiation for better outcomes (BATNA, HIT)
Being able to adapt register, style and content to different roles and situations
Taking into account cultural issues
Going for win-win solutions rather than win-lose (avoiding positional bargaining and
entrenchment)
Being able to deploy a number of negotiation techniques
Increasing your power of persuasion
Finding ways out of a deadlock situation
Credits
Hours per semester
Teaching Method
Evaluation
Semester 1 = 2 Semester 2 = 2
Semester 1 = 18 Semester 2 = 24
Lecture with interactive exercises in the first semester
Hands-on practice sessions in the second semester
A number of negotiation simulations
Written exam
40
Bachelor 3/ Estice 3
Semester 2
Course Title:
International Relations
Professor (s):
Language of Instruction:
Prerequisites:
Lyndsay Dourdin
English
Participants are required to have a C1 level in English
Course Description (Key Learning Topics):
The main chapters are based on the different International Relations Theories:
1. State, globalization and IRT
2. Realism and Marxism: Case study: The War in Iraq
3. Liberalism and Institutionalism plus Case study: The Establishment of the EEC/EU
4. The English School plus case study: The Opium Wars in China (1839-1860)
5. Constructivism and Critical Theory
6. Case study: The Threat of ISIS or IS
7. Asian International Relations plus case study: The Rise of China
Credits
Hours per semester
Teaching Method
Evaluation
1.5
18
Interactive with discussions, debates and practical exercises.
Essay + Written exam + Participation in Class Debates
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 3/ Estice 3
Semester 2
Course Title:
Doing Business with the world
Professor (s):
Language of Instruction:
Prerequisites:
Various
English/French
None
Course Description (Key Learning Topics):
4x6hour sessions on doing business with 4 different areas of the world: Japan, China, Eastern
Europe, India:
- Economic and social context
- Cultural fundamentals
- Importing/exporting from/to the country
- How to do business, enter the market, create partnerships
Credits
Hours per semester
Teaching Method
Evaluation
2
24
Lectures, case studies
Case study in exam conditions on one of the regions covered
41
Courses Taught in French
Bachelor 1/ Estice 1
Semester 2
Course Title:
Droit Commercial
Professor (s):
Language of Instruction:
Prerequisites:
Ioannis KAPOPOULOS
French
Ability to write and present arguments clearly
Good knowledge of Legal culture
Course Description (Key Learning Topics):
Understand, analyse and summarize the foundations of Business Law
Credits
Hours per semester
Teaching Method
Evaluation
1.5
18
Lectures with practical examples
1 written test + 1 written exam
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 1/ Estice 1
Semester 2
Course Title:
Micro Economics (Economie d’entreprise)
Professor (s):
Language of Instruction:
Prerequisites:
Noemie Clément
French
None
Course Description (Key Learning Topics):
This course introduces students to the company from an economic perspective: commercial activity
and its consequences on the broader economic environment, strategy and decision making,
production and business development.
Credits
Hours per semester
Teaching Method
Evaluation
2
24
Lectures with practical examples. Interactive method (questions and
answers)
Oral Presentation on a company, Written assignment, Written exam
42
Bachelor 1/ Estice 1
Semester 2
Course Title:
Geopolitics
Professor (s):
Language of Instruction:
Prerequisites:
Pierre BLEUZE
French
Ability to relate to the courses and presentations through the use of an
atlas or a video projector
Course Description (Key Learning Topics): Ability to understand the current state of International
Relations, conflicts and their sources, Understand International Relations through concrete examples
and the evolution of International Relations
Credits
Hours per semester
Teaching Method
Evaluation
2
36 hours (24 hours face to face + 12 hours independent work)
Lectures, Reports, Presentations, Geopolitical reports
Oral presentation in class + Final Written Report
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 1/ Estice 1
Semester 2
Course Title:
Gestion
Professor (s):
Language of Instruction:
Prerequisites:
Pierre PETIT
French
Ability to create synthetic documents, Develop spreadsheets, Explain
results, Be able to manage accounts, Understand the basic concepts
of accounting
Course Description (Key Learning Topics):
Be able to understand resources and expenses, Learn about current operations (purchasing and
selling), Understand the idea of a company’s assets, Comprehend the idea of benefits
Credits
Hours per semester
Teaching Method
Evaluation
2.5
24
Lectures with practical exercises
1 mid-term exam + 1 final exam
43
Bachelor 1/ Estice 1
Semester 2
Course Title:
Information Technology (IT)
Professor (s):
Language of Instruction:
Prerequisites:
Corinne HENNIN
French
None
Course Description (Key Learning Topics):
Learn how to use the following software:
Word, Excel, Power Point
Credits
Hours per semester
Teaching Method
Evaluation
1.5
18
Students refer to a Power Point and listen to explanations given by the
professor; they then do practical exercises with the help and explanations of
the professor when needed.
Practical exercises + Final Exam
---------------------------------------------------------------------------------------------------------------------------------------Bachelor 1/ Estice 1
Semester 2
Course Title:
Introduction au Marketing
Professor (s):
Language of Instruction:
Prerequisites:
Anne-Sophie PROUVOST
French
None
Course Description (Key Learning Topics):
Students will learn about the importance of the Marketing process and understand the complexity of
the market and the different protagonists. They will learn about Consumer Behavior and different
marketing levers
Credits
Hours per semester
Teaching Method
Evaluation
1.5
29 (19 hours class time, 4 hours research, 5 hours individual preparation)
Lectures and Group Work
Oral Presentation + Written Report + Final Exam
44
Bachelor 1/ Estice 1
Semester 2
Course Title:
Communication orale
Professor (s):
Language of Instruction:
Prerequisites:
Antoine Blondelle
French
Intermediate/Advanced level in French
Course Description (Key Learning Topics):
To improve oral expression and public speaking skills, Learn the basics of verbal and non-verbal
communication, Learn to organize and present ideas clearly
Credits
Hours per semester
Teaching Method
Evaluation
2
28 (18 hours class + 10 hours independent work)
Interactive method, discussions and practical exercises
Final presentation
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 1/ Estice 1
Semester 2
Course Title:
Volunteer Work
Professor (s):
Language of Instruction:
Prerequisites:
Delphine Hoorelbeke
French
Ability to communicate in French
***Must have participated during S1
Course Description (Key Learning Topics):
- Learn about the way things work in a local association (non-profit)
- Learn about working with people of diverse backgrounds
- Be open to other cultures and ways of life
- Actively participate in a local project
- Share different experiences
Credits
Hours per year**
Teaching Method
Evaluation
1
32 (30 hours working in an association and 2 hours writing the report)
Volunteer work in a local association
Written report
45
Bachelor 2/ Estice 2
Semester 2
Course Title:
Achats
Professor (s):
Language of Instruction:
Prerequisites:
Jean HAGENMULLER
French
None
Course Description (Key Learning Topics):
Learn about the specific role of a buyer within a company as well as technical skills related to this type
of position
Credits
Hours per semester
Teaching Method
Evaluation
2
30 hours (24 hours of class + 6 hours of distance work)
Lectures and case studies
Mid-term exam + Final Exam
----------------------------------------------------------------------------------------------------------------------------- -----------
Bachelor 2/ Estice 2
Semester 2
Course Title:
Commerce international et Droit du transport
Professor (s):
Language of Instruction:
Prerequisites:
Sophie Schwobthaler + Emmanuel Delval
French
Have a basic understanding of Economics, both national and
international
Course Description (Key Learning Topics):
Understand what is at stake for a company in International Business, Learn about the tools available
for a company to secure sale and purchases abroad, Learn to use incoterms, Identify risks and be
able to choose which tools to put in place to limit them
Credits
Hours per semester
Teaching Method
Evaluation
3
36 hours (16 hours of class + 20 hours of distance work)
Lectures, Presentations, Group Work
2 Multiple Choice exams + 1 Final exam
46
Bachelor 2/ Estice 2
Semester 2
Course Title:
Gestion
Professor (s):
Language of Instruction:
Prerequisites:
Christophe Cheval
French
Have a basic understanding of accounting documents (balance
sheets, income accounts)
Course Description (Key Learning Topics):
Discover and learn about tools that are used to help measure a company’s performance, Learn about
tools that are used to help measure the financial stability of a company, Be able to analyze the
financial results of a company
Credits
Hours per semester
Teaching Method
Evaluation
1.5
36 hours (18 hours of class + 18 hours of independent work)
Lectures, Group Work
1 Midterm Exam + 1 Final Exam
------------------------------------------------------------------------------------------------------------- -------------------------Bachelor 2/ Estice 2
Semester 2
Course Title:
Marketing opérationnel
Professor (s):
Language of Instruction:
Prerequisites:
Anne-Sophie Prouvost
French
Understand how a company functions, Understand Basic marketing
concepts
Course Description (Key Learning Topics):
Be able to analyze and define a specific market and stakeholders, Understand how to create a
marketing strategy, Know how to use the different operational levers to develop the company’s
strategy
Credits
Hours per semester
Teaching Method
Evaluation
1.5
36 hours (18 hours of class + 18 hours of independent work)
Lectures, Case Studies
1 Midterm Exam + 1 Presentation + 1 Final Exam
47
Bachelor 2/ Estice 2
Semester 2
Course Title:
Communication interpersonnelle
Professor (s):
Language of Instruction:
Prerequisites:
Antoine Blondelle
French
Understand basic communication theories, verbal and non-verbal
communication
Course Description (Key Learning Topics):
Be able to put things into perspective and analyze conflictual situations, Be able to manage personal
conflicts, Learn to be an active listener
Credits
Hours per semester
Teaching Method
Evaluation
1
20 hours (10 hours of class + 10 hours of independent work)
Lectures, Case Studies
1 Midterm Exam + 1 Presentation + 1 Final Exam
----------------------------------------------------------------------------------------------------------------------------- -----------
Bachelor 3/ Estice 3
Semester 2
Course Title:
Achats Responsables/Environmentally responsible purchasing
Professor (s):
Language of Instruction:
Prerequisites:
Fabien Girard
French
Knowledge of supply chain, basic purchasing and an awareness of
environmental issues
Course Description (Key Learning Topics):
- The international context, impact of consumer behavior on eco-systems
- Company policies in terms of CSR
- The principles of responsible purchasingLes politiques d’entreprise (RSE)
- Concrete case studies : palm oil, soya, wood
- Impact of exploitation of raw materials
Credits
Hours per semester
Teaching Method
Evaluation
1,5
15
Lectures, videos, case studies
Group case study
48
Bachelor 3/ Estice 3
Semester 2
Course Title:
Modèles économiques émergents
Professor (s):
Language of Instruction:
Prerequisites:
Hélène D’Oliveira
French
Basic macro and micro economics
Course Description (Key Learning Topics):
Understand the evolution of the environment and be aware of emerging markets, Understand how new
economic models function (collaborative, social and solidarity, digital and connected), Understand how
these new economic models impact companies, Study and propose practical ways that these models
can be put into place in companies.
Credits
Hours per semester
Teaching Method
Evaluation
1.5
18 hours class time + 10 hours independent work
Lectures, Group Work, Articles, Videos, Practical Case Studies,
Presentations
Case Study + Final Presentation
----------------------------------------------------------------------------------------------------------------------------- -----------
Bachelor 3/ Estice 3
Semester 2
Course Title:
Etudes de Marché/ Market Research
Professor (s):
Language of Instruction:
Prerequisites:
Marie-Paule Pitau
French
Basics of marketing, consumer behavior, marketing mix, statistics
Course Description (Key Learning Topics):
- introduction to market research
- Qualitative studies
- Quantative studies
- Panels
- Organising and preparing a market research project
- Presenting and interpreting results
Credits
Hours per semester
Teaching Method
Evaluation
1,5
18
Theoretical input, practical applications
Group work, quiz, written exam
49
Bachelor 3/ Estice 3
Semester 2
Course Title:
Affaires Européennes /European Affairs
Professor (s):
Language of Instruction:
Prerequisites:
Michel Grelier
French
Commitment to reading the international press, interest in European
current affairs
Course Description (Key Learning Topics):
- Fundamentals about Europe
- Contemporary European history, member states
- European Institutions
- Perspectives and current issues (depending on events: Greece, Brexit, Migration policy…)
Credits
Hours per semester
Teaching Method
Evaluation
2
24
Lectures and student presentations
Presentation and written exam
----------------------------------------------------------------------------------------------------------------------------- -----------
Bachelor 3/ Estice 3
Semester 2
Course Title:
Droit des douanes/Customs law
Professor (s):
Language of Instruction:
Prerequisites:
Ioannis Kapopoulos
French
Knowledge of International Trade
Course Description (Key Learning Topics):
- Customs and excise
- Customs clearance
- Customs economic regimes
Credits
Hours per semester
Teaching Method
Evaluation
2
24
Lectures
2 written exams
50
Bachelor 3/ Estice 3
Semester 2
Course Title:
Doing Business with the W orld
Professor (s):
Language of Instruction:
Prerequisites:
Various
English/French
None
Course Description (Key Learning Topics):
4x6hour sessions on doing business with 4 different areas of the world: Japan, China, Eastern
Europe, India:
- Economic and social context
- Cultural fundamentals
- Importing/exporting from/to the country
- How to do business, enter the market, create partnerships
Credits
Hours per semester
Teaching Method
Evaluation
2
24
Lectures, case studies
Case study in exam conditions on one of the regions covered
51
English Language Courses
Bachelor 1/ Estice 1
Semester 2
Course Title:
English Skills for International Communication
Professor (s):
Eva Donohoe
Maxime Lenglin
English
A B1 level in English is required to attend comfortably this course
Language of Instruction:
Prerequisites:
Course Description (Key Learning Topics):
Oral communication and preparation for internship in an English speaking country.
Active participation is required. Activities will include discussion and debate of contemporary societal
issues as well as cover letter, CV and interview preparation
Credits
Hours per semester
Teaching Method
Evaluation
3
24
interactive
Oral presentation, CV assignment, Written exam
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 2/ Estice 2
Semester 2
Course Title:
TOEIC Preparation
Professor (s):
Language of Instruction:
Prerequisites:
Maxime Lenglin
English
Students should feel comfortable in English. A2 level on European
Scale for Languages is strongly recommended.
Course Description (Key Learning Topics):
preparing students to take the TOEIC 4 Skills (reading, listening, writing, and speaking) and
reach as high a score as possible
Credits
Hours per semester
Teaching Method
Evaluation
2
Semester 1 =12
Semester 2 =18
This course is composed of a set of tiers.
 First tier is working on Listening and Reading skills through an
online learning platform with minimal supervision.
 Second tier is working on Writing and Speaking skills in face-to-face
classes with the instructor. During these classes, students will work
on exercises taken directly from the test in groups and individually.
Practice is essential for at least 1h30 a week.
The course will be evaluated by students taking the TOEIC test and
receiving an official score.
52
Bachelor 2/ Estice 2
Semester 2
Course Title:
Business English
Professor (s):
Language of Instruction:
Prerequisites:
Maxime Lenglin
English
Students should feel comfortable in English: participation in class in
essential. B2 level on European Scale for Languages is strongly
recommended.
Course Description (Key Learning Topics):
This course will focus on the acquisition of:
- knowledge in terms of vocabulary needed to conduct appropriate business
conversationsknowledge in terms of key concepts and ideas in the business world
- skills in addressing proper business documents to clients
- skills in connecting with customers
- become aware of stakes in business relations
Credits
Hours per semester
Teaching Method
Evaluation
3
24
This course will be composed of written and oral exercises in class. Pair
work and oriented discussions are an integral part of the approach.
Pop quizzes, one group presentation, group work, class participation and a
final exam.
----------------------------------------------------------------------------------------------------------------------------- -----------
Bachelor 2/ Estice 2
Semester 2
Course Title:
Professional Translation
Professor (s):
Language of Instruction:
Prerequisites:
Frederic Jacquier
English and French
B2 level in English and French
Course Description (Key Learning Topics):
Translation techniques
Translating documents from French to English
Credits
Hours per semester
Teaching Method
1.5
9
Practical exercises
Evaluation
Written assignment (translation and summary of a text), written exam
53
French Language Courses
International Students
Semester 2
Course Title:
French as a Foreign Language (beginners)
Professor (s):
Language of Instruction:
Prerequisites:
Laetitia Scamps
French
None
Course Description (Key Learning Topics):
Being able to spell, count, say the time
Being able to have a simple conversation using the present tense
Being able to ask and answer simple questions
Being able to describe somebody
Being able to talk about a typical day and describe one’s schedule.
Being able to understand and give simple directions
Credits
Hours per semester
Teaching Method
Evaluation
2
24
Interactive method
Written and oral tests
Written exam
----------------------------------------------------------------------------------------------------------------------------- ----------International Students
Semester 2
Course Title:
French as a Foreign Language
Professor (s):
Language of Instruction:
Prerequisites:
Laetitia Scamps
French
Level A2-B1 - Common European Framework of References for
languages
Course Description (Key Learning Topics):






Be able to give structure to a text or a speech
Get more familiar with the work environment
Be able to locate events in time
Be able to relate somebody else’s speech
Be able to formulate hypotheses
Develop vocabulary about daily life (e.g. idioms) but also vocabulary related to work
environment
Develop oral communication and spontaneity


Credits
Hours per semester
Teaching Method
Evaluation
2
24
Interactive method
Listening and reading comprehension
Written and oral expression
54
International Students
Semester 2
Course Title:
Culture et Particularités Régionales
Professor (s):
Language of Instruction:
Prerequisites:
Laetitia Scamps
French
B1 / B2 level in French
Course Description (Key Learning Topics):
The purpose of this independent project to offer international students the opportunity to be in contact
with French people, to discuss with them and to understand the French way of life and discover the
North of France.
The project consists in interviewing locals on different topics, attending a conference, watching a
French film at the cinema…
Credits
Hours per semester
Teaching Method
Evaluation
3
Students can pair up with someone of a different nationality to work on the
different parts of the project.
Each part of the project has to be completed in order to receive credits
Written report
55
Other Foreign Language Courses
Bachelor 1/ Estice 1
Semester 2
Course Title:
Leben in Deutschland 1
Professor (s):
Language of Instruction:
Prerequisites:
Benno Schmidt
Taught in German
Minimum A2 level in German
Course Description (Key Learning Topics):
The aim is for students to reach a B1 level in German
The courses focus on developing oral and listening skills. Themes covered are of general interest
rather than business oriented.
Credits
Hours per semester
Teaching Method
Evaluation
1
18
Highly interactive
Written test, oral participation, written exam
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 1/ Estice 1
Semester 2
Course Title:
Actualidad y cultura
Professor (s):
Language of Instruction:
Prerequisites:
Paula Masson
Taught in Spanish
Minimum B1 level in Spanish
Course Description (Key Learning Topics):
The aim is for students to reach a B2 level in Spanish. The courses focus on developing oral and
listening skills. Themes covered are of general interest rather than business oriented.
Credits
Hours per semester
Teaching Method
Evaluation
1
18
Highly interactive
Written exam
56
Bachelor 1/ Estice 1
Semester 2
Course Title:
Wer sind die Deutschen?
Professor (s):
Language of Instruction:
Prerequisites:
Metin ILHAN
German
Minimum A2 level in German
Course Description (Key Learning Topics):
The aim is for students to reach a B1 level in German
The courses focus on developing oral and listening skills. Themes covered are related to practical
situations in a professional context.
Credits
Hours per semester
Teaching Method
Evaluation
1
18
Highly interactive
Written and oral tests
----------------------------------------------------------------------------------------------------------------------------- ----------Bachelor 1/ Estice 1
Semester 2
Course Title:
Actualidad y Cultura en Práctica
Professor (s):
Language of Instruction:
Prerequisites:
Taught in Spanish
Minimum B1 level in Spanish
Course Description (Key Learning Topics):
The aim is for students to reach a B2 level in Spanish. The courses focus on developing oral and
listening skills. Themes covered are related to cultural and business events in Spain and Latin
America.
Credits
Hours per semester
Teaching Method
Evaluation
1
18
Highly interactive
2 oral presentations
57
Bachelor 1/ Estice 1
Semester 2
Course Titles:
Langue et Culture Chinoise
le Russe sans Frontières
Portugais et Culture Bresilienne
Professor (s):
Language of Instruction:
Prerequisites:
Taught in Chinese, Russian or Portuguese
None
Course Description (Key Learning Topics):
An emphasis is placed on developing oral skills so the students acquire the ability to communicate on
a day to day basis in simple situations. Students move from a complete beginner phase to an A2 or
elementary phase.
Credits
Hours per semester
Teaching Method
Evaluation
2
36
Highly interactive
Oral and written tests
Written exam
----------------------------------------------------------------------------------------------------------------------------- -----------
Bachelor 2/ Estice 2
Semester 2
Course Titles:
Vorebereitung auf das Praktikum/ Preparacion a las Practicas
Professor (s):
Language of Instruction:
Prerequisites:
German or Spanish
B1/2 level in German or Spanish
Course Description (Key Learning Topics):
An in-depth look at the vocabulary and approach which will be essential for students doing their
internship or working in one of the countries that use German or Spanish: meetings, business
presentations, marketing and sales, job applications…
Emphasis is placed on oral communication
Credits
Hours per semester
Teaching Method
Evaluation
German =2.5
Spanish = 2.5
German =36
Spanish = 18 (Face to Face) + 18 (Distance Learning)
Highly interactive
Written and oral tests
58
Bachelor 2/ Estice 2
Semester 2
Course Title:
Leben in Deutschland 2 / El Mundo Hispanico
Professor (s):
Language of Instruction:
Prerequisites:
German or Spanish
B1 / B2 level in German or Spanish
Course Description (Key Learning Topics):
Through films, television extracts, news and newspaper articles, students increase their knowledge of
both language and contemporary culture.
Emphasis is place on oral skills.
Credits
Hours per Semester
Teaching Method
Evaluation
German = 2
Spanish = 2
German =24
Spanish = 24
Highly interactive
Oral and written tests
----------------------------------------------------------------------------------------------------------------------------- -----------
Bachelor 2/ Estice 2
Semester 2
Titles:
Langue et Culture Chinoises niveau 2
le Russe sans Frontières niveau 2
Portugais et Culture Brésilienne niveau 2
Professor (s):
Language of Instruction:
Prerequisites:
Chinese, Russian or Portuguese
A2 level in the language taught
Course Description (Key Learning Topics):
Emphasis is placed on developing oral skills so that students acquire the ability to communicate on a
day to day basis in simple situations. Students move from an A2 phase to an elementary phase.
Credits
Hours per semester
Teaching Method
Evaluation
2
36
Highly interactive
Oral and written tests
Oral exam
59
Bachelor 3/ Estice 3
Semester 2
Course Title:
Unternehmensgrûndung (Theory)
Professor (s):
Language of Instruction:
Prerequisites:
German
B2 level in German
Course Description (Key Learning Topics):
Essential Business vocabulary for the following: Organizing an event, making a presentation in a
business context, negotiating, marketing, presenting a business plan, economic press reviews …
Credits
Hours per semester
Teaching Method
Evaluation
2
30
Highly interactive
Written and oral tests + Written exam
----------------------------------------------------------------------------------------------------------------------------- -----------
Bachelor 3/ Estice 3
Semester 2
Course Title:
Español Profesional
Professor (s):
Language of Instruction:
Prerequisites:
Spanish
B2 level in Spanish
Course Description (Key Learning Topics):
Being able to understand and express oneself in a business context: organizing an event, making a
presentation, negotiating, marketing, economic press reviews …
Credits
Hours per semester
Teaching Method
Evaluation
2
30
Highly interactive
Written and oral tests
Written exam
60
Bachelor 3/ Estice 3
Semester 2
Course Title:
Unternehmensgrûndung (praxis)
Professor (s):
Language of Instruction:
Prerequisites:
German
B2 level in German
Course Description (Key Learning Topics):
Organizing an event, making a presentation in a business context, negotiating, marketing, presenting
a business plan, economic press reviews …
Credits
Hours per semester
Teaching Method
Evaluation
2
24
Highly interactive
Written and oral tests + Written exam
--------------------------------------------------------------------------------------------------------- -------------------------------
Bachelor 3/ Estice 3
Semester 2
Course Title:
Publicidad
Professor (s):
Language of Instruction:
Prerequisites:
Spanish
B2 level in Spanish
Course Description (Key Learning Topics):
Débates, oral presentations, oral comprehension, reading Spanish novels and plays
Credits
Hours per semester
Teaching Method
Evaluation
2
24
Highly interactive
Oral and written tests
Written
61
Bachelor 3/ Estice 3
Semester 2
Course Title:
Le Chinois dans le monde professionnel
Le Russe au travail
Professor (s):
Language of Instruction:
Prerequisites:
Chinese or Russian
Elementary / B1 level in Chinese or Russian
Course Description (Key Learning Topics):
Emphasis is based on reinforcing oral communication skills with a view to being able to use the
language in basic situations in the workplace
Credits
Hours per semester
Teaching Method
Evaluation
3
36
Highly interactive
Written and oral tests
Oral exam
62