New Parents
Database
Reach new families
with relevant,
compelling offers
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Need a prospecting resource where you can always find
a new group of ready buyers? Every week, we add expectant
parents and families with newborns to Experian’s New
Parents Database.
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Expectant and young families are in the
market for a full range of baby products,
daycare services, home entertainment,
photography, recreation, insurance,
financial services and much more.
With Experian’s New Parents Database,
selections such as first birth, gender and
income make it easy for you to identify
the right households for your offer.
Experian is the only multisource
compiler of new parent information,
bringing together a vast array of
contributors from more than 50 principal
sources.The result is the industry’s
largest and most stable source of new
parent information available for your
marketing campaigns.
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Experian’s New Parents Database puts
you in touch with more than 3.2 million
expectant or new parents annually.
Our reliable information comes from
diverse sources, including retail outlets,
Internet sites and online programs.
Major sources include photography
studios, baby furniture and maternity
stores, consumer packaged goods
manufacturers and publishers.
Experian’s New Parents Database
includes the names of parents who
have children up to 3 years old, as
well as those expecting in the next
few months — totaling approximately
7.5 million prospects. No other compiler
defines the new parent market at
either the expectant stage or after
delivery. Our broad coverage gives you
a comprehensive prospecting source,
saving you the time and expense of
merging multiple new parent lists.
Exceptional accuracy
To ensure the accuracy and deliverability
of our new parent information, we employ
rigorous quality control measures. Our
validation methods include random
telephone verification and first-class
test mailings. We regularly apply
U.S. Postal Service , NCOA and
address standardization to our New
parents database.
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Weekly hot lines
Want a constant source of new,
responsive names? We update the New
Parents Database with approximately
60,000 names per week. Monthly hot
lines also are available.
Experian
475 Anton Blvd.
Costa Mesa, CA 92626
T: 1 800 850 4389
www.experianmarketingservices.com
Data installs — License quality new
parent information
Our data installs are a cost-effective
service for end users who want
in-house access to households with
children information. Licenses for
Experian’s new parents and families
with children information give you
unlimited use for your own prospecting
or the ability to link your current
customer transactional data with a
variety of household demographic
and lifestyle characteristics.*
Growing families need a wide variety of new products and services
Consumer
packaged goods
oupons and product samples introduce new parents to babyC
related packaged goods they may not have shopped for until now.
Prenatal selects allow you to reach families early and begin building
brand awareness and loyalty.
Financial/
Insurance
arenthood often sparks renewed interest in financial security and
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planning. Get in touch with families that may have new savings,
insurance and investment needs.
Retail
irst-time parents need baby furniture and items such as car seats
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and strollers. Selecting first-birth families allows you to reach
parents with notices of sales, discounts and special offers — and
increase store traffic.
Catalog
ew parents have more to do and less time to do it. They are prime
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candidates for catalogs featuring infant furniture, clothes, toys,
books and decorating items.
Healthcare/
Pharmaceuticals
ecause our database includes families with children up to age 3,
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it’s a good source of prospects for manufacturers of over-the-counter
pharmaceuticals designed for infants and young children.
Publishing
ur prenatal and postnatal segmentation options help you target
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prospects for children’s books and publications related to parenting.
Small business
ocate new parents in the ZIP Codes™ you serve. The geographic
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depth of our New Parents Database allows small-business marketers
to locate prospects in their neighborhood.
To find out more about New Parents Database, contact your local Experian sales
representative, call 1 800 850 4389 or visit www.experianmarketingservices.com.
*Some restrictions apply to the use of new parents information.
© 2012 Experian Information Solutions, Inc. • All rights reserved
Experian and the Experian marks used herein are service marks
or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein are the
property of their respective owners.
Experian is a nonexclusive full-service provider licensee of the
United States Postal Service . The following trademarks are owned
by the United States Postal Service : U.S. Postal Service, NCOA
and ZIP Code. The price for Experian’s services is
not established, controlled or approved by the United States
Postal Service.
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07/12 • 9004/1032 • 6225-CS
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