An Expedition to the
North Pole
The first British explorer to travel a new route
across the Antarctic to the South Pole,
since Shackleton 100 years ago
NORTH POLE
April 2016
SOUTH POLE
NEW ROUTE
November 2016 - January 2017
Creating a Chapter in Antarctic History
The first British explorer to travel a new route across the
Antarctic to the South Pole, since Shackleton 100 years ago
Firstly during April 2016, Rob Smith, will be undertaking a 220km
expedition to the North pole over a period of 23 days.
With hard work, training and dedication, Rob will then be undertaking
the second part of the expedition goal, a completely new route through the
Antarctic to the South Pole. With Eric Philips, OAM and three other
individuals, from November 2016 to January 2017, the group will be
venturing across the Antarctic on a new route, which will be
announced one week before the voyage commences. This will be the
first time since Sir Ernest Shackleton, 100 years ago, that a British
explorer has attempted a new route to the South Pole.
Biography - Rob Smith
Rob Smith, 42, has a 10 year old daughter, is a lover of Rugby and has
been an IT sales professional for over twenty years predominantly in the
Insurance industry.
Three years ago, Rob’s best friend, Neil, was diagnosed with
Oesophagus and Lung Cancer and given only a few weeks to live.
Sadly, Neil passed away in 2012 leaving a wife and new born baby.
Just over a month later, Rob’s mother Maureen passed away after a
twenty-five-year battle with multiple cancers. One month after, Rob
then found himself diagnosed with Cancer. Having undergone
battle,
surgery and chemotherapy
and
an
extensive
2-year
Rob eventually overcame the disease. The realisation had then
kicked in about how much we should value our health and wellbeing
and also that we, as a community, should fight back against this
disease. Rob began searching for new hobbies and ways to push
himself and also a way to help Cancer Research raise the money
needed to banish Cancer. That is when he found Icetrek and, more
importantly, Eric Philips.
Eric Philips
Eric Philips is a polar adventurer dedicated to exploring the vast and
varied ice landscapes that typify our polar regions. His outdoor career
spans more than 25 years during which time he has worked
professionally as an IPGA Polar Guide, outdoor educator, film maker,
motivational speaker, team facilitator and musician. His most eminent
expedition was in 2013 where he guided the Commonwealth Team in
the South Pole Allied Challenge. This included a 200km trek to the
South Pole with wounded soldiers and the expedition Patron, Prince
Harry.
More can be found about Eric Philips http://www.ericphilips.com/
polar-explorer/biography.html
Page 1 | North Pole and South Pole New Route Expedition
Who am I fundraising for?
Cancer Research UK is a cancer research
and awareness charity in the United Kingdom,
formed on 4 February 2002 by the merger of The
Cancer Research Campaign and the Imperial
Cancer Research Fund. Its aim is to reduce the
number of deaths from cancer. As the world’s
largest independent cancer research charity it
conducts research into the prevention, diagnosis
and treatment of the disease.
Research activities are carried out in institutes,
universities and hospitals across the UK, both by
the charity’s own employees and by its grantfunded researchers. It also provides information
about cancer and runs campaigns aimed at
raising awareness of the disease and influencing
public policy.
Given the scale of these expeditions, the
opportunity exists to raise money for another
charity.
So, as a thank you to the headline sponsor, we will
be able to raise money for another charity of their
choice.
We would integrate the charity into the marketing
and events campaign, giving leverage to their
brand and also promoting their cause during
communications.
All money raised will be split between the two
charities.
‘‘
We are weak, writing is difficult, but for my own
sake I do not regret this journey, which has
shown that Englishmen can endure hardships,
help one another, and meet death with as great
a fortitude as ever in the past.
Robert Falcon Scott
Page 2 | North Pole and South Pole New Route Expedition
The Expedition
The North Pole Expedition
April 2016
Day 1
Arrive Longyearbyen, Norway. Meet up with guide, clothing issue and check in.
Local ski training. Clothing and equipment modification.
Day 3
Preparation, packing, equipment checks and pre flight briefing.
Day 4
Flights to Barneo Ice Camp. Helicopter Flight to 88N Camp.
Days 5 – 23 Ski Expedition to North Pole
Day 24
Pick up from the North Pole and fly to Barneo. Return to Longyearbyen.
Day 25
North Pole Certificate Ceremony
The South Pole Expedition
November 2016 – January 2017
Day 1
Day 2
Arrive Punta Arenas. Check-in to hotel
Review itinerary, equipment and food.
Preparations for departure to Antarctica
Day 3
Briefing with ALE followed by refreshments
Day 4
Fly to Union Glacier Camp in Antarctica (weather dependent).
Stay at Union Glacier and finalise preparations, including sled packing
and pulling, skiing, camp procedures, equipment tweaks.
Flight to start point
Day 5
Day 6 – 41 Begin ski expedition - ascent of glacier and across the Antarctic plateau
to the South Pole
Day 42
Arrive South Pole and camp for one night
Day 43
Flight from South Pole to Union Glacier
Day 44
Flight to Punta Arenas
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SOUTH POLE NEW ROUTE November 29, 2016 - January 19, 2017
The South Pole
Exact route not yet released - being an unexplored route this is
being kept a secret until just before the expedition.
Page 4 | North Pole and South Pole New Route Expedition
What value will your brand gain?
Your organisation can be a part of this exciting new ground breaking
expedition and promote your brand and capabilities to a huge global
audience.
vanguard
/vanga:d/
A group of people
leading the way in new
developments or ideas:
‘the experimental spirit of the
modernist vanguard’
A position at the forefront
of new developments or
ideas:
‘the prototype was in the
vanguard of technical
development’
The foremost part of an
advancing army or naval
force.
The expedition has a number of traits that will resonate with the strategy,
ethos and vision of any corporate management team.
Pioneering - a brand new route to the South Pole, never before seen by
human eyes. I will be the first British citizen to travel a new route to the South
Pole since Sir Ernest Sheckleton, over 100 years ago.
Forefront – With a team of only 5 explorers, we will make history by travelling
unsupported, pulling 85 kg sleds across never before traversed territory.
There are no waypoints to follow, no anecdotes from previous teams, nothing
to give us concrete knowledge of the route ahead. Navigating as modern
pioneers we blend satellite imagery and topographic maps with what we see
ahead of us.
Thought Leader – By connecting with our customers and other business
leaders, your corporation can show real thought leadership about how to
capture, store, analyse and distribute information to everyone in real time.
Spearhead – As a part of this expedition, your corporation will be a major
part of spearheading one of the most exciting and history making events in
Antarctic history.
Cutting edge – By using social media and cutting edge communication
techniques, I will be collecting and analyzing data in real time across uncharted
areas of the planet earth and connecting to 1000’s of IT and business leaders
across Europe and the world
Advocate – With sponsorship from your brand, I will be an advocate of
your company, through digital marketing, connecting with our customers,
spearheading our technology, demonstrating our capabilities as a vanguard
of the digital era.
Innovator – Using advanced cloud based digital technologies, we will reach
100’s of people across the world in real time. This will show your brand
alongside technology capabilities working in the harshest environment on the
planet, distributing real time data to anyone in the world across any device.
Visionary – As expedition leader, Eric Phillips, will be available to add his
visionary insight to how this expedition was planned and executed. Eric
would also be available to speak at the events throughout this campaign and
reach a large targeted audience worldwide.
Page 5 | North Pole and South Pole New Route Expedition
Sponsorship Opportunities
THE HEADLINE SPONSOR
£25,000
Supporting your Charity
Fundraising for your chosen Charity alongside Cancer Research
Branding
The expedition will be named after your brand as headline sponsor – Eg – The “X” Arctic
and Antarctic Expedition 2016
Picture from the North and South Pole with your brand held by the team for use by you in
any future marketing material
Brand mentioned on all social media coverage across many channels reaching 1000’s of
people globally
Branding on Clothing
Branding on Sled
Brand shown at launch and other events
Product
Use of your equipment / product during the expedition if relevant
Use of data from wearable devices
Marketing
Rob Smith time to speak at any event including expedition launch dinner (branded) Rob
Smith time to speak at internal events on exceeding extreme environments Guest
speaking slot by Eric Phillips, Expedition leader
Using the story as a case study
Mention on all radio, television and newspaper news and interviews
Live interview from each Pole
10 tickets to any fundraising events
Projected value of return - £
Rob Smith
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THREE TEAM PARTNERS
£12,500
Branding
Expedition supported by “X”
Picture from the North and South Pole with your brand held by the team Brand
mentioned on all social media coverage across many channels reaching 1000’s of
people globally
Branding on Clothing
Branding on Sled
Brand shown at launch and other events
Product
Use of your equipment / product during the expedition if relevant
Marketing
Mention at launch and other events
Rob Smith time to speak at internal events on exceeding extreme environments
Mention on all radio, television and newspaper news and interviews
Live interview from each Pole
4 tickets to any fundraising events
Projected value of return - £
INDIVIDUAL SPONSOR
£5,000
BRANDING
Brand mentioned on all social media coverage across many channels reaching 1000’s
of people globally
Branding on Sled
Brand shown at launch and other events
PRODUCT
Use of your equipment / product during the expedition if relevant
MARKETING
Brand shown at launch and other events
Rob Smith time to speak at internal events on exceeding extreme environments 2
tickets to any fundraising events
Projected value of return - £
Rob Smith
Page 7 | North Pole and South Pole New Route Expedition
HOW CAN YOU BE PART OF THIS EXPEDITION?
The Antarctic Expedition has the following partner options
25k
Headline Expedition Partner
£
Team
Partner
£12.5k
Team
Partner
Team
Partner
£5k
Individual Sponsor
For more information on how your organisation can benefit from
sponsorship of this expedition please contact:
Rob Smith Telephone: +44 (0) 7584 241611
Rob Smith
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