Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
4TH WORLD CONFERENCE ON BUSINESS, ECONOMICS
AND MANAGEMENT
(BEM-2015)
30 April-02 May 2015,
Efes Sürmeli Hotel, Kuşadası,
İzmir, Turkey
DRAFT
ABSTRACTS BOOK
Organization
Association for Human, Science, Nature, Education and Technology
Academic World Education and Research Center - A non-profit international organization
www.awer-center.org
2
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
Presidents
Prof. Dr. Çetin Bektaş, Gaziosmanpasa University, Turkey
Organizing Committee
Prof. Dr. Andreea Iluzia Iacob, Bucharest Academy of Economic Studies,
Romania
Assist. Prof. Dr. Aslıhan Tüfekçi, Gazi University, Turkey
Assist. Prof. Dr. Fatma Ulucan Özkul, Bahcesehir University, Turkey
Assist. Prof. Dr. Bora Şenyiğit, Zirve University, Turkey
Dr. Andreea Claudia Serban, Academy of Economic Studies, Bucharest,
Romania
Dr. Nikzad Manteghi, Islamic Azad University Tehran, Iran
Naziyet Uzunboylu, Manchester Metropolitan University, UK
Coordinator
Nuran Cemal
wcbem.info@gmail.com
3
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
INTERNATIONAL SCIENTIFIC COMMITTEE
Prof. Dr. A. Suut Dogruel
Prof. Dr. Abdülkadir Buluş
Prof. Dr. Ahmet Hamdi Aydin
Prof. Dr. Andreea Iluzia Iacob
Prof. Dr. Anton Sorin Gabriel
Prof. Dr. Atılhan Naktiyok
Prof. Dr. Ayşe Can Baysal
Prof. Dr. Aysu Insel
Prof. Dr. Azmi Yalçin
Prof. Dr. Bekir Kemal Ataman
Prof. Dr. Benan Orbay
Prof. Dr. Canan Madran
Prof. Dr. Cengiz Erol
Prof. Dr. Enar A. Tunç
Prof. Dr. Ercan Eren
Prof. Dr. Erhan Ada
Prof. Dr. Erol Çakmak
Prof. Dr. Fatma Demirci Orel
Prof. Dr. Fatma Dogruel
Prof. Dr. Foued Khlifi
Prof. Dr. Giuseppe Ciccarone
Prof. Dr. Gratiela Boca
Prof. Dr. Gulzhanat Tayauova
Prof. Dr. Gunes N. Zeytinoglu
Prof. Dr. Hatice Doğukanlı
Prof. Dr. Hüseyin Araslı
Prof. Dr. Mahir Fisunoğlu
Prof. Dr. Mehmet Tanyaş
Prof. Dr. Muharrem Varol
Prof. Dr. Münir Şakrak
Prof. Dr. Murat Kasimoglu
Prof. Dr. Mustafa Özer
Prof. Dr. Nabsiah Abdul Wahid
Prof. Dr. Nevin Coşar
Prof. Dr. Nick Rumens
Prof. Dr. Önder Barli
Prof. Dr. Rezan Tatlıdil
Prof. Dr. Salih Barişik
Prof. Dr. Seval Kardeş Selimoğlu
Prof. Dr. Sevgi A. Öztürk
Prof. Dr. Suat Teker
Prof. Dr. Tiberiu Socaciu
Prof. Dr. Turhan Korkmaz
Prof. Dr. Yakup Selvi
Prof. Dr. Yusuf Bayraktutan
Marmara University
Selcuk University
Kahramanmaraş Sütçü İmam University
Bucharest Academy of Economic Studies
Alexandru Ioan Cuza University
Atatürk University
Istanbul Kultur University
Marmara University
Çukurova University
Giresun University
Doğuş University
Çukurova University
Izmir Economy University
Okan University
Yildiz Teknik University
Izmir Economy University
Atatürk University
Çukurova University
Marmara University
Higher Institute of Management Gabès
Roma Sapienza University
North University of Baia Mare
Almaty Management University
Anadolu University
Çukurova University
Eastern Mediterranean University
Çukurova University
Maltepe University
İstanbul Gelisim University
Marmara University
Turizm University
Anadolu University
University of Sains Malaysi
Yildiz Teknik University
Middlesex University, London
Atatürk University
Ege University
Gaziosmanpasa University
Anadolu University
Anadolu University
Istanbul Technical University
University of Suceava
Zonguldak Karaelmas University
Istanbul Universitesi
Kocaeli University
Turkey
Turkey
Turkey
Romania
Romania
Turkey
Turkey
Turkey
Turkey
Turkey
Turkey
Turkey
Turkey
Turkey
Turkey
Turkey
Turkey
Turkey
Turkey
Tunisia
Italy
Romania
Kazakistan
Turkey
Turkey
North Cyprus
Turkey
Turkey
Turkey
Turkey
Turkey
Turkey
Malaysia
Turkey
UK
Turkey
Turkey
Turkey
Turkey
Turkey
Turkey
Romania
Turkey
Turkey
Turkey
4
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ABSTRACTS
ELEMENTS OF SPECIFICITY OF THE PUBLIC INTERNAL
CONTROL SYSTEM
Ani Matei, National School of Political Science and Public Administration, Romania
Gaițã Camelia, National School of Political Science and Public Administration, Romania
Abstract
Starting from the assumption of establishing a model characteristic for the public internal control, the
paper itself is a research of what public internal control means, as it is currently applied in European
Union countries, control system mainly used for domestic fund management in terms of efficiency,
effectiveness and economy. The study addresses issues related to the model of this control in Romania,
respectively what are the components of the internal control environment and the elements that define
this concept. Particular attention is paid to the comparative analysis of the internal control structure in
European Union countries, be it states: with a federal organization; unitary states or former communist
countries; in order to identify how the form of state organization or age of democracy, determines the
public internal control model. The conclusions of the research are presented at the end of the paper. The
research methodology is based on the comparative study and analysis of information provided by the
specialized sites.
Keywords: audit, management responsibility, budget, accounting system
ADDRESS FOR CORRESPONDENCE:Ani Matei, National School of Political Science and Public
Administration
E-mail address: amatei@snspa.ro
5
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
AN EMPIRICAL INVESTIGATION OF THE EFFECTS OF
FOREIGN DIRECT INVESTMENT ON THE SKILL INTENSITY
OF HOST COUNTRY EMPLOYMENT
Merita Zulfiu Alili,Public Administration and Political Sciences, South East European University
Abstract
It has been argued that the effects of inward FDI on skill upgrading and wage inequality depend on the
outcome of specialisation according to comparative advantages. However, predicting the overall impact of
FDI on wage inequality is complex depending on country specific effects, namely how large are differences
in skilled and unskilled wages and the skill intensity of employment in foreign-owned firms compared to
domestic ones, as well as the relative size of employment in domestic and foreign-owned firms (ZulfiuAlili, 2014). Hence, the effect of foreign ownership on relative wages and skill intensity will vary between
sectors, across countries and over time. The effect of FDI on the skill intensity of employment in transition
economies is analysed using the Business Environment and Enterprise Performance Survey (BEEPS)
undertaken in three waves 2002, 2005 and 2009. The question to be addressed is whether foreign-owned
firms employ a more educated and skilled workforce in comparison to domestic-owned firms. These data
have two dimensions, a pooled cross-section of firms randomly selected in each wave and a panel
dimension of firms that participated in the survey in all three waves. Tobit and Craggit Models are
estimated for both pooled cross-section and panel data. Results suggest that foreign-owned firms have a
better-educated labour force but have a lower share of skilled and unskilled employees compared to
domestic firms.
Keywords: foreign, ownership, domestic, owned
ADDRESS FOR CORRESPONDENCE: Merita Zulfiu Alili, Public Administration and Political Sciences South
East European University
E-mail address: m.zulfiu@seeu.edu.mk
6
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
MODELING THE GREEN SUPPLY CHAIN IN THE CONTEXT
OF SUSTAINABLE DEVELOPMENT
Larisa Ivascu, Timisoara, Faculty of Management in Production and Transportation, Departament of
Management, 14 Remus Street, 300551 Timisoara, Romania
Marian Mocan, Timisoara, Faculty of Management in Production and Transportation, Departament of
Management, 14 Remus Street, 300551 Timisoara, Romania
Anca Draghici, Timisoara, Faculty of Management in Production and Transportation, Departament of
Management, 14 Remus Street, 300551 Timisoara, Romania
Attila Turi, Timisoara, Faculty of Management in Production and Transportation, Departament of
Management, 14 Remus Street, 300551 Timisoara, Romania
Simona Rus, Timisoara, Faculty of Management in Production and Transportation, Departament of
Management, 14 Remus Street, 300551 Timisoara, Romania
Abstract
Sustainable development (SD) requires companies to take into account both the social and
environmental consequences within their activities. This paper presents research about green supply
chain management and highlights the differences between green supply chain and traditional supply
chain management. Then, the paper analyses the sources of the risk in green supply chain according to
the SD. Sustainable development has gained much attention in recent years as a "challenge" for all
businesses. Finally, paper makes a modeling of the green supply chain in the context of SD and presents
an interface tool for risk assessment in the green supply chain.
Keywords:Green suppsy chain, traditional supply chain,sustainable development,risk management,risk
ADDRESS FOR CORRESPONDENCE:Larisa Ivascu, Timisoara, Faculty of Management in Production and
Transportation, Departament of Management, 14 Remus Street, 300551 Timisoara, Romania
E-mail address: larisa_ivascu@yahoo.com
7
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
UNIVERSITY MANAGEMENT: FROM SUCCESSFUL
CORPORATE CULTURE TO EFFECTIVE UNIVERSITY
BRANDING
Nailya G. Bagautdinova,Kazan Federal University, 4, Butlerov st., Kazan, 420012, Russia
Yuliya N. Gorelova, Kazan Federal University, 4, Butlerov st., Kazan, 420012, Russia
Oksana V. Polyakova,Kazan Federal University, 4, Butlerov st., Kazan, 420012, Russia
Abstract
The main objective of the article is to define a framework that could be used as a tool to evaluate the
state of the corporate culture at HEI (Higher Educational Institution) after reorganization. This
procedure helps to overcome some distinct problems and to avoid pitfalls that follow the merger. The
paper provides a rationale to prove corporate culture as an effective tool to improve management and
to enhance performance of the University. The case study of Kazan Federal University highlights
essential elements of academic culture necessary for sustainable development of the organization. The
research establishes the connection between the academic culture and corporate visual identity of HEI;
highlights the need to interweave external brand promises with internal branding efforts as the brand
message will lose its credibility if it is not supported by the employees within the organization. The study
emphasizes the link between the choice of potential consumers evaluating a complex intangible offering
of the university and the degree to which people within organization use the university brand value in
their everyday work.
Keywords: mission; environment; strategy; corporate culture; academic culture; corporate visual identity;
internal branding efforts communication model
ADDRESS FOR CORRESPONDENCE: Nailya G. Bagautdinova,Kazan Federal University, 4, Butlerov st, Kazan,
420012, Russi
E-mail address: nailya.mail@mail.ru
8
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
MARKET GROWTH VS. ECONOMIC GROWTH
Sami N. M. Abushammala, University College of Applied Sciences (UCAS), Gaza, Palestine.
Tariq Tawfeeq Y. Alabdullah, College of Administration and Economics, Accounting
Department,University of Basrah, Iraq
Essia Ries Ahmed, School of Business Innovation & Technopreneurship Universiti Malaysia Perlis
Moayad Mohammad A. Alfadhl, College of Business Administration, Accounting Department, Mutah
University, Jordan
Abstract
The present study aims to test the causal relationship between the economic growth and the market
growth in three different countries: the USA, Malaysia and Jordan for the period from 1994 to 2010. The
results showed that the growth of market returns in Jordan does not affect the economic growth and vice
versa. However, the growth of market returns in Malaysia has an influence on the economic growth, but
not vice versa. The USA results, in contrast, showed that the growth of market returns affects the
economic growth and vice versa.
Keywords:market growth, economic growth, market return, GDP, causality test
ADDRESS FOR CORRESPONDENCE:Sami N. M. Abushammala, University College of Applied Sciences
(UCAS), Gaza, Palestine
E-mail address:sshammala@ucas.edu.ps.
9
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
CREDIT DERIVATIVES: WHAT ARE THE IMPORTANT
MATTERS TO AVOID THE CREDIT EXPOSURES?
Walaa Ismael Alnassar, College of Graduate Studies,Tenaga Nasional University, Jalan IKRAM-UNITEN,
43000 Kajang, Selangor, Malaysia
Othman Bin Chin, Finance & Economics, College of Business & Accounting,Universiti, Tenaga
Nasional,26700 Muadzam Shah,Pahang Darul Makmur
Abstract
Credit derivatives CDs have been increasingly acknowledged as an important requirement to hedge and
transfer credit risk CR. Nonetheless, they have been extensively criticized for destabilizing the whole
economic system bringing about the latest subprime credit crisis. The study’s main aim is to look into
the reasons for the use of CDs, whether it is used for hedging or trade purpose, for four of the US
international financial institutions that had made it through the 2007 crisis to resume functioning postcrisis. This will be for three different and critical periods, namely the pre, during and after crisis periods
(Q1, 2000-Q1, 2014). Adopting the SUR technique, the investigation of the factors that influence the
net position of CDs as to achieve the main purpose is made possible. It has been found that the use of
CDs is inconsistent with the predictions of theories of risk management to this day. The implication is
that most derivatives positions are held for dealer activities rather than for loan hedging. Reflecting that
financial institutions also resort to using CDs for trading and speculation, this provides an indication for
a risk-taking motive. Entities that have a better position in regard of their size, capital and net interest
margin make greater use of
Keywords: CDs, Size, Costs of Financial Distress, Business Opportunities, Exposure to
ADDRESS FOR CORRESPONDENCE:Walaa Ismael Alnassar, College of Graduate Studies,Tenaga Nasional
University, Jalan IKRAM-UNITEN, 43000 Kajang, Selangor, Malaysia
E-mail address: walaa82003@yahoo.com
10
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE DETERMINANTS OF INTERNATIONAL FINANCIAL
INTEGRATION IN THE MENA AREA
Wafa Garali, Economic Sciences and Management University, Nabeul, Tunisia
Saoussen Othmani, Economic Sciences and Management University, Nabeul, Tunisia
Abstract
The degree of International financial integration has considerably increased over the last two decades and
has become a topical area of research. This study aims to offer some insight into understanding this
phenomen in the MENA area. Several explanations are considered and discussed such as trade openness,
the level of development, the financial market development, the economic growth , the inflation rate,
fluctuations in the exchange rate, the Financial crisis of 2008 and the tax policy. Overall, the results
provide strong evidence in support of our choice of drivers of international financial integration.
Keywords: International financial integration, External debt, portfolio investment, foreign direct
investment, MENA region
ADDRESS FOR CORRESPONDENCE:Wafa Garali, Economic Sciences and Management University, Nabeul,
Tunisia
E-mail address: wafa.garali@yahoo.fr
11
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ECONOMIC EVALUATION OF TREATING CUTANEOUS
LEISHMANIASIS
Ghazal Shahpari, University of Tarbiat Modares, Tehran, Iran
Alimohammad Ahmadi, University of Tarbiat Modares, Tehran, Iran
Abstract
Governments, social security funds and insurance companies are health care funders, which are struggling
to meet their rising costs. Because budgets are never large enough, health managers decide which of
several courses of action to follow. Therefore, in this study, the aim is to investigate which type of
treatments that are known for Cutaneous Leishmaniasis, which is epidemic in the Middle East, is the most
efficient. Among different types of Leishmaniasis treatment, we selected these three methods:
Glucantime, which is the common treatment, Photo Dynamic Therapy and treating by Cantharidin.
Cantharidin is a product, which is extracted by the Spanish fly. By means of economic evaluations, we
found that as Spanish fly is available in most Jungles, and also because it is the fastest way, this blister
technique is the most efficient method. Therefore, if the governments want not to waste time and budget
on curing these diseases, it is essential to apply this method of treatment.
Keywords: Health Economics, Economic Evaluations, Cutaneous
ADDRESS FOR CORRESPONDENCE:Ghazal Shahpari, University of Tarbiat Modares, Tehran, Iran
E-mail address: ghazal.shahpari@yahoo.com
12
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
RELATIONSHIPS BETWEEN CORPORATE GOVERNANCE,
CSR AND FINANCIAL PERFORMANCE:
NEW APPROACH, NEW EVIDENCE
Jean-Michel Sahut, Professor of Finance, HEG Geneva& CEREGE – University of Poitiers
Medhi Mili,Finance, MODESFI - University of Sfax& CEREGE – University of Poitiers
Sana Ben Tekaya, ISG- Sousse
Abstract
This paper studies the relationships and interactions between governance, corporate social responsibility
(CSR) and financial performance of firms. We use the Partial Least Square (PLS) method to identify these
relationships. We applied the Partial Least Square- Path Modeling (PLS-PM) to identify these interactions,
which is a statistical approach for analyzing complex multivariable relationships (structural equation
models) among observed and latent variables. Using a sample of 486 large Europeans firms and US during
the 2002-2011. We find a positive impact of corporate governance and financial variables on Corporate
Social Responsibility (CSR). Also, we find that the adoption of CSR principles increases the financial
performance of the firm (accounting measure and stock market performance).
Keywords:Corporate Social Responsibility (CSR), corporate governance, firm performance, Partial Least
Square- Path Modeling (PLS-PM).
ADDRESS FOR CORRESPONDENCE:Jean-Michel Sahut, Professor of Finance, HEG Geneva& CEREGE –
University of Poitiers
E-mail address: sanatekaya@gmail.com
13
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE PERFORMANCE OF FINANCIAL FAILURE PREDICTION
MODELS IN MINORITY DATA
Jeeranun Khermkhan, Management Science,KhonKaen University, KhonKaen 40002,
Thailand
SurachaiChancharat, Economics, Faculty of Management Science,KhonKaen University
Abstract
The biggest problem for enterprises in Thailand remains financial failure. There are many enterprises can’t
operate because financial problem. The mostly financial problems of SMEs depend on lack of
entrepreneurship experience and lack of ready to manage. This problem effects to high opportunity
financial failure of businesses. Therefore, the entrepreneurship should have models to predict the failure
of our businesses. The purpose of this study were to construct prediction and monitoring model for the
financial failure of the SMEs in Thailand and compare the performance of financial failure of logit, probit,
multiple discriminant analysis (MDA), artificial neural network (ANN) and decision tree (C5.0).
Keywords: Entrepreneurship, Experience, Lack, Ready, Manage
ADDRESS FOR CORRESPONDENCE:JeeranunKhermkhan,Management Science,KhonKaen University,
KhonKaen 40002, Thailand
E-mail address:jeeranun33@gmail.com
14
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
UNCOVERING THE ONLINE MARKETING MIX
COMMUNICATION
FOR HEALTH CARE SERVICES
Victor Lorin Purcărea, ” University of Medicine and Pharmacy, Marketing, Medical Technology, Medical
Informatics, Biostatistics, Bucharest, Romania
Iuliana-Raluca Gheorghe1, ” University of Medicine and Pharmacy, Marketing, Medical Technology,
Medical Informatics, Biostatistics, Bucharest, Romania
Consuela-Madalina Gheorghe, ” University of Medicine and Pharmacy, Marketing, Medical Technolog
Medical Informatics, Biostatistics, Bucharest, Romania
Abstract
Any marketplace, nowadays, is made out of a crowded environment of businesses which provide almost
the same services. New organizations enter the market on a daily basis without knowing they will survive.
The help for organizations to distinguish their services from the ones offered by their competition comes
in the shape of one “P”, Communication is the most visible and audible component of the marketing mix,
which used wisely, may bring many advantages. Further, organizations include descriptive elements in
their communication messages such as the nature of their activities, the benefits consumers would have
and other elements which help consumers “tangibilize” the services provided. Many businesses moved
from the offline environment to the online, becoming more consumer oriented. For an organization to
both succeed and survive, it is essential to find the balance, the ideal mix between the services it offers in
the real world and its online communications. For example, in health care services consumers are
“hooked” by traditional communication tools, experience the service and afterwards use the internet to
deliver indirect feedback on their lived experiences. The aim of this paper is to shed light upon the online
marketing communications mix applied in health care services.
Keywords: health care marketing; integrated marketing communications; marketing health care
ADDRESS FOR CORRESPONDENCE: Victor Lorin Purcărea, ” University of Medicine and Pharmacy,
Marketing, Medical Technology, Medical Informatics, Biostatistics, Bucharest, Romania
E-mail address: victor.purcarea@gmail.com
15
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ISLAMIC BANKING VERSUS CONVENTIONAL BANKING,
DURING THE GLOBAL FINANCIAL CRISIS: BAHRAIN AS A
CASE
Mahmoud Khalid Almsafir, Universiti Tenaga Nasional (Uniten), Selangor, Malaysia
Gip Soong Wing Kim, Universiti Tenaga Nasional (Uniten)Selangor, Malaysia
Ayman Abdalmajeed Alsmadi, Universiti Tenaga Nasional (Uniten)Selangor, Malaysia
Abstract
In the economy of a country, banks are the most prominence or influential sector in a country's
economy, which means they play a vital role in the economical growth. When global financial crisis hit,
many company and corporation from different sectors are greatly affected and banks are one of the key
player that cause the financial crisis. Nevertheless, the banks are also affected by the financial crisis, but
vary according to its type of banking which is either Islamic banking or conventional banking. In turn, the
main objective of this research is to study the performance of both Islamic and Conventional banking
when crisis happen. To study the performance of these banks, there are several performance indicator
to evaluate the banks performance that is profitability, operational efficiencies, liquidity and business
growth with the help of the Statistical Package for the Social Sciences (SPSS) version 20.0 software to
analyze the quantitative data collected from annual report of selected Islamic and conventional banks
which stretch from 2005 to 2013 in Bahrain. The outcome of the analysis may vary due to the
differences between Islamic banking operation and conventional banking operation. Islamic banking
may perform better than conventional banking during the crisis, but in the long run conventional
banking may perform better than Islamic banking due to its size of business.
Keywords: Islamic banking, Conventional banking, Bahrain, Global financial crisis
ADDRESS FOR CORRESPONDENCE:Mahmoud Khalid Almsafir, Universitiy Tenaga Nasional (UNITEN),
Selangor, Malaysia
E-mail address:mahmoud@uniten.edu.my
16
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
REGIONAL DEVELOPMENT AND PRIVATE CONSUMPTION
STRUCTURE IN LATVIA
Irina Arhipova,Latvia Univesity of Agriculture, Liela street 2, Jelgava, LV 3001, Latvia
Liga Paura,Latvia Univesity of Agriculture, Liela street 2, Jelgava, LV 3001, Latvia
Abstract
The matter of the territories’ facilitation development in Latvia’s regional economics is significant under
the EU conditions. In order to compare the regional economic development level it is suggested to use the
relation between consumer income growth and changes in expenditures on food and non-alcoholic
beverages. The average income level of inhabitants in Riga region is higher than in other Latvian regions,
which consequently demonstrates lower proportion of food expenditure in private consumption
structure. The results of the analysis of covariance demonstrate that, first, Latvian regional level of
economic development is significantly different from Latvia’s average development level and, second,
there is still a gap among living conditions in Latvia’s regions.
Keywords:regional development;private consumption structure;private income growth
ADDRESS FOR CORRESPONDENCE:Irina Arhipova,Latvia Univesity of Agriculture, Liela street 2, Jelgava, LV
3001, Latvia
E-mail address: irina.arhipova@llu.lv
17
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE RELATIONSHIP BETWEEN CURRENT ACCOUNT
DEFICIT AND ECONOMIC GROWTH: AN EMPIRICAL STUDY
ON TURKEY
Funda Yurdakul, Faculty of Economics and Administrative Sciences, Ankara, 06500, Turkey
Bengisu Uçar, Faculty of Economics and Administrative Sciences, Ankara, 06500, Turkey
Abstract
This study aims to examine the relationship between the current account deficit and economic growth in
Turkey. For this purpose, Granger causality and VAR analyses were performed on the variables by using
their quarter data for 1999:01 - 2014:02. Granger causality test revealed a unidirectional correlation from
growth rate to current account deficit. As shown by the impulse-response functions obtained through VAR
analysis, a shock of one standard deviation on the growth rate variable results in effect on the current
account deficit variable. Furthermore, in the variance decomposition analysis, growth rate accounts for
53.25% of the prediction error variance for current account deficit during the tenth period, while the
current account deficit variable itself accounts for the remaining 46.75% of the prediction error variance.
Keywords: Granger Causality, VAR Analysis, Current Account Deficit, Economic Growth
ADDRESS FOR CORRESPONDENCE: Funda Yurdakul, Faculty of Economics and Administrative Sciences,
Ankara, 06500, Turkey
E-mail address: funday@gazi.edu.tr
18
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
HARMONIZATION OF WORK AND FAMILY LIFE IN
COMPANY MANAGEMENT IN SLOVAKIA
Viera Sukalova, University of Žilina, F PEDAS, Department of Economy, Univerzitna 1, 01026 Žilina,
Slovakia
Pavel Ceniga, University of Žilina, F PEDAS, Department of Economy, Univerzitna 1, 01026 Žilina, Slovakia
Helena Janotova, University of Žilina, F PEDAS, Department of Economy, Univerzitna 1, 01026 Žilina,
Slovakia
Abstract
The modernproblemnowadaysbecomesinsufficient harmonization of workandfamily lifeof employees,
whichhas adverseeffects on theconditionsof work, family lifeand society. The need toharmonizework and
family lifeisstilltopical,given thetrends inEuropeansocial, economic, demographicandpolitical
developments. Thesolutionsat the nationallevel should be implemented into corporate policy.
Supportfamily lifeis becomingan important componentof corporate culture. The aim ofthis paper isto
analyse various aspects of the problem, the possibilities of flexible work timeand their using in practice by
harmonizationof work and familylifein Slovakia.
Keywords:Work time,family life, harmonization; flexibilty,social responsibilty
ADDRESS FOR CORRESPONDENCE: Viera Sukalova, University of Žilina, F PEDAS, Department of Economy,
Univerzitna 1, 01026 Žilina, Slovakia
E-mail address: viera.sukalova@fpedas.uniza.sk
19
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
HOW ARE HRM PRACTICES TRANSFERRED IN MNCS?
LITHUANIA CASE
Asta Savanevičienė, Economics and Business, Kaunas university of technology, K.Donelaicio str. 20,
Kaunas LT-44239, Lithuania
Kristina Keršienė,Dr., HR Manager Lithuania and Talent Europe, Littelfuse, Savanorių 271 /Gaižiūnų g. 5b,
KaunasLT-50131,Lithuania
Abstract
The focus of the paper is to explore different concepts of HRM transfer in multinational corporations
(MNCs) while balancing between integration and differentiation, as well as assumptions for HRM
practices application, while considering organizational cultural orientation and context influence on HRM
transfer. Considering that the field of international HRM is evolving from a focus on convergence with
one set of “best practices” to a focus on “national business systems”, our research will contribute to the
understanding of how HRM practices are effectively transferred from MNCs to their subsidiaries in
Lithuania and vice versa.
Keywords: HRM transfer,multinational, corporation;Lithuaniai
ADDRESS FOR CORRESPONDENCE: Asta Savanevičienė, Economics and Business, Kaunas university of
technology, K.Donelaicio str. 20, Kaunas LT-44239, Lithuania
E-mail address:asta.savaneviciene@ktu.lt
20
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
MARKETING KNOWLEDGE LEVEL OF DATE PALM
FARMERS IN THE PROVINCES OF BABYLON AND NAJAF,
REPUBLIC OF IRAQ
Laith Jaafar Hussein Hnoosh, University of Kufa, Faculty of Agriculture, P.O.Box (84)Kufa,Najaf-Kufa, Iraq
Samira Nema Kamil Al-Thamir,Al-Kasim Green University, College of Food Science, Hilla, Babylon, Iraq
Abstract
The study aims to identify post-harvest process and marketing knowledge level of date palm farmers in
the provinces of Babylon and Najaf, Republic of Iraq, and its relationship with some variables. It was used
questionnaire to collect data from 192 farmers representing the sample of this research; percentages,
frequency tables, the arithmetic mean, standard deviation, simple correlation coefficient, stepwise
regression analysis, and (F) test, has been used as statistical data analysis. The results were as follows:
Keywords: Agricultural Marketing; Post-Harvest; Knowledge Level; Date Palm Farmers; Babylon; Najaf;
Iraq
ADRESS FOR CORRESPONDENCE: Laith Jaafar Hussein Hnoosh, University of Kufa, Faculty of Agriculture,
P.O.Box (84)Kufa,Najaf-Kufa, Iraq
E-mail address: laithj.hnoosh@uokufa.edu.iq
21
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
INFORMATION ASYMMETRIES, ISSUERS’ INCENTIVES AND
UNDERPRICING IN EMERGING MARKET :SOME EVIDENCE
FROM TUNISIAN IPO FIRMS
Salem Kanoun,Tunis Business Higher School, ESCT Manouba University, Tunisia
Salma Taktak,Economics and Management, Higher Institute for Technological Studies, ISET Kasserine
Abstract
This paper examinesInitial Public Offerings (IPOs) that took place in an emerging market such as Tunisian
Stock Exchange. On the basis of asample of 53 companies that went public during the period 1994 –
2013,research results show that underwriters, who are involved in the firm as shareholders or as
group’ssubsidiaries i.e. self-marketed IPOs, are likely to exert a dominant influence on the offer and
market prices, thereby reducing the cost of underpricing. Moreover, according to the principles of mental
accounting, Tunisian IPO firms are willing to accept large underpricing when the perceived wealth gain is
greater than the cost of underpricing. Finally, we find significant support that Tunisian issuers and their
underwriters use discounted offer prices by setting prices below that warranted by its intrinsic valuations,
to entice the uninformed investors to take part in the offerings for the purpose of successfully IPO
implementation.
Keywords:Initial public offering, information asymmetries, issuers’ incentives, Emergent Market, self
marketed IPOs
ADDRESS FOR CORRESPONDENCE:Salem Kanoun,Tunis Business Higher School, ESCT Manouba University,
Tunisia, E-mail address:Salem.kanoun@esct.rnu.tn
22
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
REGIONAL DEVELOPMENT AND PRIVATE CONSUMPTION
STRUCTURE IN LATVIA
Irina Arhipova, Latvia Univesity of Agriculture, Liela street 2, Jelgava, LV 3001, Latvia
Liga Paura,Latvia Univesity of Agriculture, Liela street 2, Jelgava, LV 3001, Latvia
Abstract
The matter of the territories’ facilitation development in Latvia’s regional economics is significant under
the EU conditions. In order to compare the regional economic development level it is suggested to use
the relation between consumer income growth and changes in expenditures on food and non-alcoholic
beverages. The average income level of inhabitants in Riga region is higher than in other Latvian regions,
which consequently demonstrates lower proportion of food expenditure in private consumption
structure. The results of the analysis of covariance demonstrate that, first, Latvian regional level of
economic development is significantly different from Latvia’s average development level and, second,
there is still a gap among living conditions in Latvia’s regions.
Keywords:Regional Development; Private Consumption Structure;Private Income Groeth
ADDRESS FOR CORRESPONDENCE: Irina Arhipova, Latvia Univesity of Agriculture, Liela street 2, Jelgava,
LV 3001, Latvia,E-mail address:irina.arhipova@llu.lv
23
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
FUTURE OF LOGISTICS MANAGEMENT IN THE PROCESS
OF GLOBALIZATION
Pavel Ceniga, University of Žilina, F PEDAS, Department of Economy, Univerzitna 1, 01026 Žilina, Slovakia
Viera Šukalová,University of Žilina, F PEDAS, Department of Economy, Univerzitna 1, 01026 Žilina, Slovakia
Abstract
The paper deals with ecological future development trends and highlights the interest of the business
professionals and partners on sustainability in logistics management, assuming that economic needs,
customer requirements and regulatory measures will also drive towards sustainability. Sustainable
development of logistics in the coming years will most likely formed by seven key developments.
Required forecasts contained in this article are based on the assumption that the current trend towards
sustainability will continue and logistics service providers will seek to incorporate principles of
sustainability into their business models and transactions.
Keywords:Logistics Management, Sustainable Approach, Globalization, Green Logistics
ADDRESS FOR CORRESPONDENCE:Pavel Ceniga, University of Žilina, F PEDAS, Department of Economy,
Univerzitna 1, 01026 Žilina, Slovakia
E-mail address:pavel.ceniga@fpedas.uniza.sk
24
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
MEASURING OF MARKETING EFFICIENCY AND MARGIN
OF SOME VEGETABLE CROPS IN THE PROVINCE OF NAJAF,
REPUBLIC OF IRAQ
Laith Jaafar Hussein Hnoosh,Al-Kasim Green University - College of Food Science</p>, Iraq
Samira Nema Kamil Al-Thamir,Al-Kasim Green University - College of Food Science</p>, Iraq
Abstract
The Marketing system in Iraq has multiple brokers, and high marketing margins that one of highest
margins of other foods groups. The research aims to study the marketing activity of five vegetables
crops (tomatoes, cucumbers, potatoes, eggplant, and green peppers) in Najaf province, Republic of Iraq,
through the following objectives: Study the price relationships of that five vegetables crops and the
price impact of each other, and learn about marketing margins during the various stages of marketing
from farms to the final consumer, and to identify the net returns for each of farmers, wholesaler, and
retailer, of the weight unit.It has been used preliminary data from sources through field research and
personal interview in which they identify some of the farmers, wholesalers, retailers, agents and
middlemen, who answer the questionnaire in the study area. It was used statistical data analysis,
application of some statistical methods, and economic indicators of marketing efficiency standards of
those crops. The result showed that the marketing efficiency of some vegetable crops in the province of
Najaf, Republic of Iraq during the study period was; 31.7% of tomatoes, 27.3% of cucumbers, 44.2% of
potato, 31.1% of eggplant, and 34.6% of green pepper. These data show that the marketing efficiency of
that crops was convergent but low due to higher of marketing margins and profits of middlemen, which
led to decrease the marketing efficiency of that crops
Keywords: Agricultural Marketing; Marketing Efficiency; Marketing Margin; Vegetable Crops; Najaf; Iraq
ADDRESS FOR CORRESPONDENCE: Laith Jaafar Hussein Hnoosh,Al-Kasim Green University - College of
Food Science</p>, Iraq
E-mail address:laithj.hnoosh@uokufa.edu.iq
25
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
RECENT TRENDS IN HUMAN RESOURCES MANAGEMENT
IN CHOSEN INDUSTRY IN THE SLOVAK AND CZECH
REPUBLIC
Mariana Dubravska, Management, University of Prešov in Presov, Konstantinova St.16, Prešov, 080 01,
Slovak Repulic
Emilia Solankova,Henkel Slovensko, spol, s.r.o., Bratislava, 841 01, Slovak Republic
Abstract
The main goal of the paper is to evaluate trends of human resources management in the international
environment on a selected sample of HR managers and their employees. Elaboration of the paper is based
on theory and research studies. Except the literature review we have decided for more detailed analysis of
the obtained data by this field of search. We have searched the relation between the trends and gained
benefits and the origin of the respondent – Slovak and Czech one. Based on the results, we can state there
is a statistically significant difference by little group of trends/benefits. By other benefits we can state that
we adopt hypothesis that there is no statistically significant difference in trends and benefits by
employees in the Slovak and Czech Republic.
Keywords: human resources management; trends; work-life balance; compensation; benefit
ADDRESS FOR CORRESPONDENCE: Mariana Dubravska,Management, University of Prešov in Presov,
Konstantinova St.16, Prešov, 080 01, Slovak Repulic
E-mail address: mariana.dubravska@unipo.sk
26
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
SUSTAINABLE KNOWLEDGE MANAGEMENT SHOWN IN
THE EXAMPLE OF A COMPANY OPERATING ON THE
TELECOMMUNICATIONS MARKET
Birgit Oberer, Kadir Has University, Management Information Systems Department, Faculty Member
Studies
Alptekin Erkollar,Kadir Has University, Management Information Systems Department, Faculty Member
Studies
Abstract
Modern organizations are being strongly pressured to increase agility and competitiveness, operate on
the global market, and engage in alliances. One key success factor for these organizations is the human
factor. Human resource and knowledge managers, line managers and team leaders are ultimately
responsible for the effective and efficient operation of the organization. They are collectively responsible
for the evolution of the organization in order to meet new challenges. These responsibilities can only be
born if the these managers have the appropriate knowledge in their respective fields of expertise and
know how to share this knowledge sustainable among each other, and have an effective awareness of the
need for a knowledge sharing network within the organization. In this study, we develop a social media
based knowledge management system for a company, which operates in the telecommunications market,
serving a special niche market. Managers from similar disciplines contribute to the project in sharing their
knowledge on social media, mainly Google Plus. We develop structures for a sustainable knowledge
management environment for companies in the example of managers, all of who have expertise in
management or information technology. Applying social media for managing knowledge could turn these
managers into knowledge leaders in their organizations. The results of the forthcoming analysis will show
the advantages and potential for improvement, for using social media knowledge bases for knowledge
exchange.
Keywords:knowledge management,social media,google plus,knowledge sharing
ADDRESS FOR CORRESPONDENCE:Birgit Oberer, Kadir Has University, Management Information Systems
Department, Faculty Member. Studies
E-mail address:birgit.oberer@khas.edu.tr
27
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
CUSTOMER RELATIONSHIP MANAGEMENT BASED ON
EMPLOYEES AND CORPORATE CULTURE
Miroslava Triznová,Technical university in Zvolen, T.G. Masaryka 24, 960 53 Zvolen, Slovakia
Hana Maťová,Technical university in Zvolen, T.G. Masaryka 24, 960 53 Zvolen, Slovakia
Jan Dvořáček,Technical university in Zvolen, T.G. Masaryka 24, 960 53 Zvolen, Slovakia
Sarah Sadek,University of Derby, Kedleston Road, Derby, Great Britain
Abstract
This paper provides the overview on Customer Relationship Management that is strongly influenced by
corporate culture, corporate identity and employees. Different theoretical approaches to CRM are
included in the first part of the paper. Second part of the paper presents the results of research based on
Delphi method, which was aimed at finding actual CRM definition and customer's characteristics in the
future. Third part of the paper presents four main areas company should focus on when engaging
customers. It aims on People and Corporate Culture, which is one of the four areas, when building
customer experience with company.
Keywords: Customer Relationship Management; CRM; customer characteristics; corporate culture;
corporate identity
ADDRESS FOR CORRESPONDENCE: Miroslava Triznová,Technical university in Zvolen, T.G. Masaryka 24,
960 53 Zvolen, Slovakia
E-mail address:triznova@tuzvo.sk
28
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
IMPROVEMENT OF COMPANY MARKETING STRATEGY
BASED ON GOOGLE SEARCH RESULTS ANALYSIS
Marek Ďurica, Operation and Economics of Transport and Communications, Department of Quantitative
Methods and Economic Informatics, Univerzitná 1, 010 26 Žilina, Slovak republic
Lucia Švábová, Operation and Economics of Transport and Communications, Department of Quantitative
Methods and Economic Informatics, Univerzitná 1, 010 26 Žilina, Slovak republic
Abstract
Google is now probably the most widely used Internet searching tool. Most companies that sell their
goods or services electronically try to reach that customers will be able to find their offer through Google
search. The person or company who searches for a product or service through Google enters keywords
into the search. Then the customer chooses from the first few offers most frequently. It is therefore in the
interest of every company that sells some products to be placed in a leading position of this search.
However, how to achieve this goal? The paper deals with the analysis and quantification of some
characteristics of companies that may affect their ranking in local search results using the search domain
Google. In the paper we try to experimentally determine which factors affect ranking in Google search. Of
course, it is necessary to quantify the impact of these factors. To select these factors and to determine
their impact, we use exact methods of mathematical statistics, hypothesis testing, and correlation and
regression analysis. Confirmation and quantification of the impact of some qualitative and quantitative
characteristics of the firm can be used to formulate recommendations for improving corporate strategy of
the firm for acquiring new customers.
Keywords:Google research; electronic commerce; ranking in google
ADDRESS FOR CORRESPONDENCE: Marek Ďurica, Operation and Economics of Transport and
Communications, Department of Quantitative Methods and Economic Informatics, Univerzitná 1, 010 26
Žilina, Slovak republic
E-mail address:marek.durica@fpedas.uniza.sk
29
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
MULTI CRITERIA DISCRETE MODELS USED IN SLOVAK
CONSUMER MARKET FOR BUSINESS DECISION MAKING
Katarína Valášková, Operation and Economics of Transport and Communications, Department of
Economics, Univerzitná
Katarína Kramárová, Operation and Economics of Transport and Communications, Department of
Economics, Univerzitná
Viera Bartošová,Operation and Economics of Transport and Communications, Department of
Economics, Univerzitná
Abstract
Economic recession of the last decade has changed the consumer behavior. Based on the research
conducted in 2013 we can conclude that the changes in shopping behavior of Slovak consumers are
mostly influenced by the length of the crisis and the disposable income, age does not influence the
shopping behavior. The data collected in the research were used to identify the most typical Slovak
behavior as the limited one. The aim of this article is to determine the store, using the WSA and TOPSIS
method, which best fits to Slovak consumers. The purpose of the article is to relieve the usefulness and
importance of the multi criteria methods of decision making used by traders to recognize which strategy
to adopt to be able to meet the needs of consumers, to achieve relevant turnover and to succeed in the
competitive environment with regard to the character of Slovak consumers, type of their shopping
behavior and disposable income. In the article were used the methods of logical and comparative analysis,
synthesis, deduction, induction, description, excerption and multi criteria method of decision-making. As
two different methods were applied and the results were almost the same, the decision-maker can
choose which one to use to organize its business activities. Using these discrete models the store, which
best meets the needs of consumers and accept the changes in the shopping behavior is easily determined.
Keywords:conusmer behaviour; chain stores; multi criteria models; TOPSIS method; WSA method.
ADDRESS FOR CORRESPONDENCE:Katarína Valášková,Operation and Economics of Transport and
Communications, Department of Economics, Univerzitná
E-mail address: katarina.kramarova@fpedas.uniza.sk
30
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
FORMULATIONS FOR MINIMIZING TOUR DURATION
HAVE THE TRAVELING SALESMAN PROBLEM WITH TIME
WINDOWS
Imdat Kara, Baskent University, Faculty of Engineering, Department of Industrial Engineering, Baglica
Campus, Ankara, Turkey
Tusan Derya,Baskent University, Faculty of Engineering, Department of Industrial Engineering, Baglica
Campus, Ankara, Turkey
Abstract
Traveling Salesman Problem with Time Windows (TSPTW) serves as one of the most important variants of
the Traveling Salesman Problem (TSP). The main objective functions expressed in the literature of the
TSPTW consist of the following: (1) to minimize total distance travelled (or to minimize total travel time
spent on the arcs), (2) to minimize total cost of traveling on the arcs and cost of waiting before services, or
(3) to minimize total time passed from depot to depot (tour duration). When the unit cost of traveling and
unit cost of waiting appear equal, then one may solve the problem just minimizing tour duration.
According to our best knowledge, only one formulation with nonlinear constraints considers the aim of
minimizing tour duration for symmetric case. However, for just minimizing tour duration, we haven’t seen
any linear formulation for symmetric and any general formulation for asymmetric TSPTW. In this paper,
for minimizing tour duration, we propose polynomial size integer linear programming formulation for
symmetric and asymmetric TSPTW separately. The performances of our proposed formulations are tested
on well-known benchmark instances used to minimize total travel time spent on the arcs. For symmetric
TSPTW, our proposed formulation sufficiently and capably finds optimal solutions for all instances (the
biggest are with 400 customers) in an extremely short time with CPLEX 12.4. For asymmetric TSPTW, we
used instances generated from a real life problem, which were used for minimizing total arc cost. We used
these instances for minimizing tour duration and observe that, optimal solutions of the most of the
instances up to 232 nodes are obtained within seconds. In addition, the proposed formulation for
asymmetric case obtained 7 new best-known solutions.
Keywords: Travelling Salesman Problem,routing,Total duration
ADDRESS FOR CORRESPONDENCE:Imdat Kara, Baskent University, Faculty of Engineering, Department of
Industrial Engineering, Baglica Campus, Ankara, Turkey
E-mail address:ikara@baskent.edu.tr
31
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
HARNESSING FINANCIAL INFORMATION IN INVESTORS
DECISSIONS: ACCRUAL ACCOUNTING VERSUS CASH
ACCOUNTING
Constantin Toma, Alexandru Ioan Cuza” University of Iasi, Iasi,700506, Romania
Mihai Carp, Alexandru Ioan Cuza” University of Iasi, Iasi,700506, Romania
Ioan Bogdan Robu, Alexandru Ioan Cuza” University of Iasi, Iasi,700506, Romania
Abstract
This study aims to analyze the influence of the value added of the information developed according on
the two main accounting systems for investment decision making, with direct impact on the market
capitalization of the listed companies. To obtain the research results, in the study were analyzed specific
financial information, collected for a sample of 65 Romanian listed companies on the Bucharest Stock
Exchange, between 2011 and 2013. For data analysis were used econometric models from the literature,
based on the multiple regression analysis and adapted to the research objectives. At the level of the
study, there was estimated and tested the influence of the information attained based on the use of cash
accounting (quantified through the cash flow from operations, cash flow from investing and cash flow
from financing) and based on the use of accrual accounting (quantified through the variation of the
operating and net income) on the capital gains yield of listed companies. Research results show a growth
of the value relevance of the information obtained based on the use of accrual accounting compared to
the ones obtained as a result of cash accounting use, in the case of Romanian listed companies.
Keywords: financial information, investors, accrual accounting, cash accounting, value relevance
ADDRESS FOR CORRESPONDENCE: Constantin Toma, Alexandru Ioan Cuza” University of Iasi, Iasi,700506,
Romania
E-mail address:mihai.carp@feaa.uaic.ro
32
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
HOW SLOVAK SMALL AND MEDIUM ENTERPRISES
PERCEIVE FINANCIAL CONTROLLING
Mariana Sedliačiková, Technical University, T.G. Masaryka 24, Zvolen 960 53, Slovakia
Vladimír Vacek, Technical University, T.G. Masaryka 24, Zvolen 960 53, Slovakia
Eva Sopková, Matej Bel University, Tajovského 10, Banská Bystrica 975 90, Slovakia
Abstract
This paper deals with the financial controlling in small and medium enterprises (SMEs) in Slovakia and also
presents the results from the questionnaire survey. Mapping the subject of financial controlling in practice
conditions of Slovak SMEs was carried out on a sample on SMEs of woodworking and furniture industry.
The aim of the survey was to determine the level of understanding and implementation of financial
controlling in practice, as well as identifying the potential interest in its implementation in the future.
Based on the results of the research a framework model of financial controlling for SMEs was proposed,
which will be possible to use, with partial modifications in SMEs regardless their type and branch of
business.
Keywords:Financial controlling, small and medium enterprises (SME), liquidity, profitability, financial
health
ADDRESS FOR CORRESPONDENCE:Mariana Sedliačiková, Technical University, T.G. Masaryka 24, Zvolen
960 53, Slovakia
E-mail address:sedliacikova@tuzvo.sk
33
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
A NEW TWO-PHASE APPROACH FOR HOLDING THE
STRICT POSITIVITY RESTRICTION OF WEIGHTS IN DEA
MODELS
Mehdi Toloo, Economics, Technical University of Ostrava,Ostrava, Czech Republic
Esmail Keshavarz, Economics, Technical University of Ostrava,Ostrava, Czech Republic
Abstract
Data Envelopment Analysis (DEA) is a well-known non-parametric management science approach for
measuring relative efficiency of decision-making units (DMUs) performing similar tasks in a production
system that consumes multiple inputs to produce multiple outputs. This approach evaluates efficiency
score of a DMU as the maximum ratio of the weighted sum of outputs to the weighted sum of inputs
subject to the condition that corresponding ratios for each DMU be less than or equal to one. From the
theoretical and the computational points of view, strict positivity of the weights is an important and
controversial condition to identify an efficient DMU. One significant method to achieve this condition is
considering a positive lower bound on weights; known as non-Archimedean infinitesimal epsilon,
nevertheless under some conditions the selected value for epsilon is quite small (sometimes even smaller
than the zero tolerance of the computer). There is a two-phase approach, which evaluates the efficiency
of DMUs in envelopment model without determining a suitable value for epsilon, however it fails to give
us a set of positive weights. In fact, finding a set of positive weights among all alternative solutions of
multiplier model is a technical challenge in DEA. To meet the challenge, we propose a new two-phase
approach, which deals with multiplier model and determines positive weights, if there are. A case study
of Iranian banking industry is taken as an example to illustrate the potential application of the suggested
approach.
Keywords: Data envelopment analysis; Efficiency; Positive weights; Non-Archimedean infinitesimal;
Multiplier model; Banking industry
ADDRESS FOR CORRESPONDENCE:Mehdi Toloo, Business Administration, Faculty of Economics, Technical
University of Ostrava,Ostrava, Czech Republic
E-mail address: mehdi.toloo@vsb.cz
34
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
GENDERS RISK PREFERENCE ACROSS POSITIVE AND
NEGATIVE FORMATION OF ENTREPRENEURIAL
OPPORTUNITY
Amir Emami, DIGEPdepartment, University of Politecnico di Torino, Italy
Emilio Paolucci, DIGEP department, University of Politecnico di Torino, Italy
Abstract
Risk phenomenon is the ubiquitous element of modern cognitive entrepreneurship literature due to its
inherent capability to distinguish entrepreneurs from none-entrepreneurs. There is a great body of
research in the entrepreneurial risk taking behavior but to the best of our knowledge few of them address
the negative and the positive formation together by variety of risk levels. This paper examines how
different representation of entrepreneurial opportunity can influence entrepreneurs’ risk preference
toward risk aversion or risk seeking behavior and whether this differs between men and women. The main
application of our contribution is to discuss whether in positive environments such as those of
encouraging economic systems - where entrepreneurs encounter with positive signals regarding business
activities- the risk propensity of entrepreneurs differ with those negative ones. In doing so, a random
sample of 135 entrepreneurs (65 men and 70 women) and 126 non-entrepreneurs (62 men and 64
women) were presented with a new framework of risky choice framing containing an entrepreneurial
opportunity scenario. Their task was to indicate their preference in four different levels of risk and one
certain solution in order to save the opportunity return. The subjects were from biotechnology and life
science industry in Tehran. Results show that when the information of the entrepreneurial opportunity
framed positively there is a significant difference between all the groups in certain choice and low risks.
On the other hand in the negative formation of the same opportunity scenario female non-entrepreneur
vs. male entrepreneurs and female entrepreneurs had the most significant differences. In addition to
these main groups comparison analysis, male entrepreneurs had preference for all the risk levels but
female entrepreneurs gave moderate risk preference at all the risk levels in negative manipulation.
Furthermore, when the same information framed positively, their risk preference only differs in the low
risks and certain condition. The detail differences and risk preferences of each of four groups are analyzed
and discussed.
Keywords: Cognition, Entrepreneurial opportunity, Gender differences, Risky framing
ADDRESS FOR CORRESPONDENCE:Amir Emami, DIGEP department, University of Politecnico di Torino,
Italy
E-mail address:Amir.emami@polito.it
35
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE LAFFER EFFECT AT TURKISH SOCIAL SECURITY
ADMINISTRATION’S PREMIUM REVENUE
Murat Binay,T.R. Social SecurityAdministration,Ankara, 06500, Turkey
Abstract
This study is an attempt to analyse and deep the insurance premium rate/load as a factor that
influences the premium revenues for the Social Security Administration by using the Laffer curve logic
and to identify the premium load that maximizes premium revenues and the improvement it would
bring to the Administration.Turkish Social Security system separates the employees three main groups:
Indıvıduals working on service contract who are subject to SSK(Social Insurance Administration) ,
Individuals working on their own names and accounts who are subject to Bağ-Kur(Craftsmen And
Artisans And Other Self-Employed Social Insurance Institution) and public employees who are subject to
ES (Retirement Fund General Directorate) before the social security reform.The previous study, “Model
Proposal for Investigating and Increasing the Social Security Administration’s Premium Collection
Revenue” analysed the relationship between the premium revenue and premium rate/load for all the
employees and make a total analyse for premium rate and revenue. In this study it will be focused on :
Indıvıduals working on service contract who are subject to SSK(Social Insurance Administration) before
the reform.
Keywords:Premium Rate; Premium Revenue; Earnings Based On Premium; The Laffer Curve
ADDRESS FOR CORRESPONDENCE: Murat Binay,T.R. Social SecurityAdministration,Ankara, 06500, Turkey
E-mail address:mbinay@sgk.gov.tr
THE INFLUENCE OF COMMERCIAL TV ADS ON BRAND-
36
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ADJECTIVE ASSOCIATION VIA OPTIC NEUROIMAGING
METHOD
Tuna Cakar,Middle East Technical University, Informatics Institute,Turkey
Abstract
The advertisements have been one of the crucial marketing communication activities for the businesses
that have long been claimed to have impact on brand equity. In this empirical work, we have investigated
this impact with the use of an optic brain imaging method (fNIR) that is used for mental workload
assessments (Ayaz et al., 2012) as well as preference relationships (Shimokawa et al., 2010). The
participants were asked to respond a brand-adjective test in which three automobile brands were
presented with different positive adjectives like attractive, extraordinary and leader. Then the participants
watched three TV commercials of these three brands randomly. Then the participants were given the
brand-adjective association test again. For the control condition, the participants watched different TV
commercial ads of home care brands that have been irrelevant to the subject.
Keywords: brand-adjective, association, commercial, irrelevant
ADDRESS FOR CORRESPONDENCE: Tuna Cakar, Middle East Technical University, Informatics Institute
E-mail address: cakar.tuna@gmail.com
FACTORS AFFECTING CO2 EMISSIONS IN THE BRICS
COUNTRIES: A PANEL DATA ANALYSIS
37
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
Yassine Zakarya Ghouali, Economics, Business and Management Sciences, POLDEVA Lab, University of
Tlemcen
Mostéfa Belmokaddem, Economics, Business and Management Sciences, POLDEVA Lab, University of
Tlemcen
Mohamed Abbes Sahraoui, Economics, Business and Management Sciences, POLDEVA Lab, University of
Tlemcen
Mohamed Seghir Guellil,Economics, Business and Management Sciences, POLDEVA Lab, University of
Tlemcen
Abstract
The effects of climate change are being felt on all continents of the world and these impacts are predicted
to intensify in the coming decades. Unmitigated climate change poses great risks to human health, global
food security, and economic development and to the natural world on which much of our prosperity
depends. Society therefore needs to take measures to adapt to these unavoidable impacts while taking
action to cut the greenhouse gas emissions that are contributing to climate change. This study analyzes
the interactions that may exist between the total energy consumption, FDI, economic growth, and the
emission of CO2 in the BRICS countries, using the co-integration tests and panel Granger causality in
panel. The results show significantly that there is a co-integration relationship between CO2 emissions and
economic variables. The results also indicate the existence of a unidirectional causality from CO2 to the
independent variables. These results can help decision makers in these countries to understand and grasp
the complexity of this phenomenon; a better understanding of this phenomenon will probably better
guide future decisions to deal with this threat that weighs more heavily on the scene world politics.
Keywords: Energy consumption; CO2 emissions; FDI; Panel Co-integration; BRICS
ADDRESS FOR CORRESPONDENCE:Yassine Zakarya Ghouali, Economics, Business and Management
Sciences, POLDEVA Lab, University of Tlemcen, E-mail address:ghouali.poldeva@yahoo.fr
DETERMINANTS OF CURRENT ACCOUNT DEFICIT IN
TURKEY: THE CONDITIONAL AND PARTIAL GRANGER
CAUSALITY APPROACH
Funda Yurdakul, Economics and Administrative Sciences, Ankara, 06500, Turkey
Erdoğan Cevher, Economics and Administrative Sciences, Ankara, 06500, Turkey
38
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
Abstract
The current account deficit problem is among the most widely debated issues about Turkish Economy in
recent years. Changes in current account deficit are considered as signals about how the economy is
doing and thus plays a determining role in the shaping of economic decisions and expectations. Hence is
the need to monitor the changes in current account deficit and to study its causes, or the determinants
of current account deficit. The present study aims to demonstrate the causality relations among the
macro-economic variables affecting current account deficit with the help of conditional and partial
Granger causality tests. Conditional and partial Granger causality tests are employed to find these
determinants since these multivariate tests have the ability to find non-spurious G-causality relations.
Keywords:The Conditional and Partial Granger Causality,Current Account Deficit
ADDRESS FOR CORRESPONDENCE: Funda Yurdakul, Economics and Administrative Sciences, Ankara,
06500, Turkey,E-mail address: funday@gazi.edu.tr
THE USE OF ACCOUNTING INFORMATION SYSTEM FOR
THE MANAGEMENT OF BUSINESS COSTS
39
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
Oľga Poniščiaková, Economics of Transport and Communications, University of Zilina, Univerzitna 1, 010
26 Zilina, Slovakia
Martina Gogolová, Economics of Transport and Communications, University of Zilina, Univerzitna 1, 010
26 Zilina, Slovakia
Katarína Ivánková, Economics of Transport and Communications, University of Zilina, Univerzitna 1, 010
26 Zilina, Slovakia
Abstract
Constant change is typical not only for social space, but also for economic structure and business as
well. For agents and reasons of these changes in our country it is necessary to look for not only in
transformation of our economic conditions - this process has been running for several years and market
mechanism has become reality – but the importance and influence of a new phenomenon is growing.
This phenomenon is called new economics, or globalization which is typical with national borders
destroying and harmonisation of management tools.
Keywords: globalization, management, accounting, managerial accounting, costs
ADDRESS FOR CORRESPONDENCE:Oľga Poniščiaková, Economics of Transport and Communications,
University of Zilina, Univerzitna 1, 010 26 Zilina, Slovakia
E-mail address: olga.ponisciakova@fpedas.uniza.sk
40
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE PRIORITIES OF CREDIT OBTAINING PHYSICAL ENTITIES
WHILE SELECTING CREDIT INSTITUTIONS AND CREDIT
TYPES: LITHUANIAN CASE
Rita Remeikiene, Faculty of Economics and Finance Management Mykolas Romeris University
Abstract
The problem of the research can be formulated as a question: What are the priorities of physical entities
while selecting credit institutions and credit types in Lithuanian borrowing market?The study is aimed at
identification of the priorities of physical entities while selecting credit institutions and credit types in
Lithuanian borrowing market.The methods of the research include the analysis of the scientific literature,
statistical data analysis, questionnaire survey (quantitative research), descriptive statistics and crossvariable analysis.The research has enabled to identify the priorities of physical entities while selecting credit
institutions and credit types in Lithuanian borrowing market. It has also revealed the link between the
physical entities’ interest in the financial indicators of particular credit institutions and the types of the
obtained credits.
Keywords: physical entities, financial indicators, selecting credit
ADDRESS FOR CORRESPONDENCE:Rita Remeikiene,Faculty of Economics and Finance Management
Mykolas Romeris University
E-mail address: rita.remeikiene@ktu.lt
41
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
A CROSS CULTURAL MODEL FOR ORGANIZATION
QUALITIES PERCEPTION
Gratiela Dana BOCA, Technical University Cluj Napoca, North Center University of Baia Mare
Abstract
This study examined the cross cultural model in Quality Management, the relation between manager and
subordinates and which are the organization values perceptions in different countries of Europe. The study
was conducting using a sample of cross cultural model and translates in different type of organizations, with
different vision upon work culture. The survey included measures of affective and normative commitment
to organization, the occupation, team work and European perception. Now on a global economy, in an
economical crises and a fluctuation of work market, with a free market movement from East to West the
study reflect the perception of cross cultural values in each country. The implications of these findings are
discussed and conclude that there are not so many significant difference between them and there is higher
orientation to cultural values, reflecting orientation to organizational factors.
Keywords: cross culture; quality; manager profile; subordinates behavior; business managment
ADDRESS FOR CORRESPONDENCE:Gratiela Dana BOCA, Technical University Cluj Napoca, North Center
University of Baia Mare,E-mail address:gratiela.boca@cunbm.utcluj.ro
42
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ISHIKAWA' APPROACH IN GREEK SECONDARY EDUCATION
SYSTEM EVALUATION IN RESPECT OF QUALITY ASSURANCE
Sofia D. Anastasiadou,University of Western Macedonia, Northwestern Greece
Abstaract
In the present study Fishbone (Ishikawa) Diagram very well known as Cause–and–Effect Diagram, tries to
reveal the negative causes in Greek education system according to 300 Greek secondary teachers’ opinions.
More especially, it tries to identifythe Likely Causes of Problems in the Greek educational system in relation
to quality assurance. Possible solutions are proposed and implications for further research are made.
Keywords: Quality Assurance, Education, EFQM,Ishikawa,fishbone, diagram
ADDRESS FOR CORRESPONDENCE: Sofia D. Anastasiadou,University of Western Macedonia
E-mail address:sanastasiadou@uowm.gr
43
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
IDENTIFICATION OF THE TOOLS AND METHODS OF
SELECTED FACTORS OF ORGANIZATION‘S
COMPETITIVENESS IN THE CZECH REPUBLIC
Jana Školudová, Czech, University of Pardubice, Studentská 95, Pardubice 532 10, Czech Republic
Marcela Kožená2, Czech, University of Pardubice, Studentská 95, Pardubice 532 10, Czech Republic
Abstract
The basic prerequisite for a company's success in today's economically dynamic environment is for them to
find competitive advantages. The goal of this report is to identify the tools and methods that organizations
use for improving selected factors of competitiveness. Of the primary factors for competitiveness,
innovation, promotion, flexibility and production quality were selected.The report also discusses the use of
the newest trends in the investigated field, and a concept for further research directions is outlined. The
report attempts to highlight the fact that competitiveness and competitive advantage comprise one of the
key factors for an organization's success.
Keywords: competitiveness, organizations, innovation, promotion, flexibility, quality of production
ADDRESS FOR CORRESPONDENCE:Jana Školudová, Czech, University of Pardubice, Studentská 95, Pardubice
532 10, Czech Republic
E-mail address:Jana.Skoludova@upce.cz,
44
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE FACTORS THAT DETERMINE PHYSICAL ENTITIES’
BORROWING: LITHUANIAN CASE
Ilona Alisauskaite, Mykolas Romeris University, Ateities str. 20, Vilnius, LT-08303 Lithuania
Seskiene, Mykolas Romeris University, Ateities str. 20, Vilnius, LT-08303 Lithuania
Rita Remeikiene, Mykolas Romeris University, Ateities str. 20, Vilnius, LT-08303 Lithuania
Ligita Gaspareniene, Mykolas Romeris University, Ateities str. 20, Vilnius, LT-08303 Lithuania
Abstract
The aim of the study is identification of internal and external factors that determine physical entities’
borrowing in Lithuanian finance market. The methods of the research include literature analysis,
questionnaire survey, descriptive statistics and cross-variable analysis. The research has enabled to establish
the links between the internal and external determinants of physical entities’ borrowing and their
demographic characteristics.
Keywords:physical entities; borrowing; external factors; internal factors, Lithuanian finance market
ADDRESS FOR CORRESPONDENCE:Ilona Alisauskaite, Mykolas Romeris University, Ateities str. 20, Vilnius,
LT-08303 Lithuania, E-mail address:ligita.gaspareniene@ktu.lt
45
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
A BAYESIAN APPROACH TO DEMAND ESTIMATION
H.Kıvanç AKSOY,Eskişehir Osmangazi University, Eskişehir, 26100, TÜRKİYE
Aslı GÜNER,Eskişehir Osmangazi University, Eskişehir, 26100, TÜRKİYE
Abstract
Companies have been using various methods to ensure their sustainability and to increase their profit.
Demand estimation can be defined as a process that involves coming up with an estimate of the amount of
end use demand for a product or service. Companies use demand estimation techniques for various
reasons. One of the reasons that businesses use demand estimation is to determining the production
amount in a certain period of time and accordingly keep the inventory level under control. An additional
consideration is to assist with pricing. Decision maker’s uses various techniques for demand estimation. One
of the techniques is using the earlier period data and the other is utilizing the test markets, which are similar
to larger targeted markets. In this paper, we resort to Bayesian approach for demand estimation and
utilized the textile products export data, which belongs to years between 2002 and 2014. In Bayesian
analysis the new information is combined with the previously available information. At this point the prior
information (distribution) corresponds to the historical data or the subjective thought of the decision maker
about the unknown parameter of the involved process. The performance of the following updates depends
on the prior information therefore the determination of prior information is significant. In this research to
obtain the future demand level for the previously mentioned data we utilize the conjugate prior families to
obtain the posterior distribution.
Keywords:demand estimation; bayesian approach; conjugate families; prior distribution; posterior
distribution
ADDRESS FOR CORRESPONDENCE:H.Kıvanç AKSOY,Eskişehir Osmangazi University, Eskişehir, 26100,
TÜRKİYE
E-mail address:hkaksoy@ogu.edu.t
46
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
INNOVATION: A FINANCIAL ASSET OF THE CAPITALIST
ORAN “INTELLECTUAL PROPERTY” OF THE
ENTREPRENEUR?
Xhimi Hysa, Sapienza University of Rome - Italy, Management Department
Mario Calabrese, Sapienza University of Rome - Italy, ManagementDepartment
Abstract
Topics like entrepreneurship and innovation have been and still are central, not only in
businessmanagement, but also in economic science in general. Indeed, the first formulations of
entrepreneurshipand innovation date back in the era of classical economics, a period in which capitalism
was emergingfrom feudalism and in which the industrial revolution was leading to vast changes in society
caused byradical and incremental innovations. The purpose of this study is to identify the specific subjects
that deal with innovation, in order to understand if the innovation “belongs” more to the capitalist or to the
entrepreneur, and if there is any difference between the capitalist and the entrepreneur in terms of
commitment, risk, and expectations. In this study a literature review methodology is used for classifying the
capitalist and the entrepreneur form different profiles and in relation with the innovation process. Data are
obtained mainly from books and articles, relying on an interdisciplinary perspective. Researchfindings show
that the figure of the capitalist is distinguished from that of the entrepreneur in front ofbusiness activities.
Thus, offering the capital, expecting as a return the financial interest rate, and assuming a financial risk
financially commit the capitalist. Instead, the entrepreneur is committedwith innovation and change,
expecting the profit as remuneration for the assumed organizational risk.
Keywords: capitalist, entrepreneur, innovation, commitment, risk, expectation
ADDRESS FOR CORRESPONDENCE: Xhimi Hysa, Sapienza University of Rome - Italy, Management
Department
E-mail address:xhhysa@epoka.edu.al
47
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE USE OF EXTERNAL PERSONNEL MARKETING IN
SLOVAKIA: A CASE STUDY ON SELECTED SLOVAK
MECHANICAL ENGINEERING COMPANY
Martina Gogolová, Economics of Transport and Communications, University of Zilina, Univerzitna 1, 010 26
Zilina, Slovakia
Oľga Poniščiaková, Economics of Transport and Communications, University of Zilina, Univerzitna 1, 010 26
Zilina, Slovakia
Katarína Ivánková, Economics of Transport and Communications, University of Zilina, Univerzitna 1, 010 26
Zilina, Slovakia
Abstract
This paper studies the application of the external personnel marketing in selected Slovak mechanical
engineering company. The primary objective of the paper is to analyze and describe how and to what extent
theoretical principles of external personnel marketing are applied in a selected Slovak mechanical
engineering company. Concerning research methods, the case study methodology is used. The data were
collected by means of questionnaire survey with secondary school students in their final year of studies,
doing internship in the selected company and thus being potential employees of this company and by
means of structured interviews with company managers. Secondary data (company documentation) were
used too. Concerning findings and results, the selected company uses external personnel marketing
principles in external hiring and practices employer branding within the geographical region of its location.
We recommend more intensive use of public relations tools towards the inhabitants of the region where the
selected company operates and recommend following the use of external personnel marketing principles in
external hiring.
Keywords: external personnel marketing; employer brand; Slovak mechanical engineering company; human
resources management; HR manager
ADDRESS FOR CORRESPONDENCE:Martina Gogolová,Economics of Transport and Communications,
University of Zilina, Univerzitna 1, 010 26 Zilina, Slovakia
E-mail address:katarina.ivankova@fpedas.uniza.sk
48
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ISHIKAWA' APPROACH IN GREEK PRIMARY EDUCATION
SYSTEM EVALUATION IN RESPECT OF QUALITY ASSURANCE
ACCORDING TO EFQM MODEL
Sofia D. Anastasiadou, University of Western Macedonia Northwestern Greece
Abstaract
Quality insurance in Education is of a major importance. Thus the main aim of the present study is Ishikawa’
approach in Greek Primary Education System evaluation in respect of quality assurance according to EFQM
Model. Cause–and–Effect Diagram tries to reveal the negative causes in Greek Primary Education System
according to 230 Greek primary teachers’ opinions. More especially, it tries to identifythe Likely Causes of
Problems in the Greek educational system, which is an obstacle in relation to quality assurance. Possible
solutions are proposed and implications for further research are made.
Keywords: Quality Assurance, Education, EFQM,Ishikawa,fishbone, diagram
ADDRESS FOR CORRESPONDENCE:Sofia D. Anastasiadou, University of Western Macedonia
E-mail address:sanastasiadou@uowm.gr
49
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
AN EXAMINATION OF NIGERIA’S CULTURE FROM THE
PERSPECTIVE OF HER CITIZENS
Kola Sonaike, Department of Business American Inter Continental University, Houston
Abstract
This qualitative exploratory study examined the prevailing culture in Nigeria from the perspective of her
citizens living in the country. Data were obtained from 30 purposive and judgmental sample of Nigerian
citizens in certain areas of Nigeria’s capital city, Abuja. The study participants were asked eight questions in
a semi-structured interview format. The main research question was “In your opinion, what will you classify
as the main components of the Nigerian culture?” Sub-questions included “Do you think there is one
distinct Nigerian culture?” “If so, how best can you describe that culture in terms of the way of life of the
people?” “If not, what, in your opinion, are the main characteristics of the different cultures in Nigeria?” The
data obtained from the study were analyzed for patterns and themes using the NVivo 8 computer software.
Results showed that, in general, it is difficult to place Nigeria under one distinct culture. As it were, the
country seems to be made up of different cultural entities. Five main cultural entities were, however,
identified. These cultures are tied mainly to the geographical divisions of the country. The main identifiable
cultures were thus from the South-South, South-East, South-West, Middle Belt, and North. There was,
however, a small group that seemed to recognize the differences in cultures between Nigerian who had
lived most of their lives in the cities and those who had lived all their lives virtually in the villages, the less
developed areas of the country.
Keywords: South-East, South-West, Middle Belt, North
ADDRESS FOR CORRESPONDENCE:Kola Sonaike, Department of Business American Inter Continental
University, Houston
E-mail address:ksonaike@houston.aiuniv.edu
50
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
TRENDS IN SPACE PROJECTION OF CREATIVITY NETWORKS
IN ROMANIA
Camelia Teodorescu, University of Bucharest, RomaniaFaculty of Geography Department of Human
andEconomic Geography
Daniel Peptenatu, University of Bucharest, RomaniaFaculty of Geography Department of Human
andEconomic Geography
Cristian Constantin Draghici, University of Bucharest, RomaniaFaculty of Geography Department ofHuman
and Economic Geography
Adrian Simion, University of Bucharest, Romania Faculty of GeographyDepartment of Climatology and
Hydrology
Daniel Diaconu, University of Bucharest, RomaniaFaculty of GeographyDepartment of Climatology and
Hydrology
Laura Georgiana Comanescu, University of Bucharest, RomaniaFaculty of Geography Department
ofGeomorphology
Radu Daniel Pintilii, University of Bucharest, RomaniaFaculty of Geography Department of Human
andEconomic Geography
Ana Maria Grigore, University of Bucharest, RomaniaFaculty of Geography Department of Human
andEconomic Geography
Adrian Amadeus Tiscovschi, University of Bucharest, RomaniaFaculty of Geography Department ofHuman
and Economic Geography
Abstract
The main objectives of this study are the spatial design of the regional systems of creativity in Romania and
the identification of evolutionary trends, by creating spatial models for key economic indicators, specific to
such economic activities. This study focused on how creative economies are concentrated in the national
network of settlements and how they differentiate in terms of regional profile. We created a yearly
nationwide database for the period 2000-2012, which includes four-digit creative economic activities,
according to the Classification of National Economy Activities, for each administrative unit in Romania. The
analyses, conducted over 2000-2012, show a concentration of creative economies as a national polycentric
network, which includes the capital city and the cities with over 300,000 inhabitants, as well as their
structured territorial systems emerging around them, representing the local and regional polycentric
networks.
Keywords: creative economy, regional creative networks, polycentric development, territorial systems,
regional development
ADDRESS
FOR
CORRESPONDENCE:Camelia
Teodorescu,
University
RomaniaFaculty ofGeography Department of Human and Economic Geography
E-mail address:camiteo@yahoo.com
of
Bucharest,
51
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE REASONS FOR THE INABILITY OF THE ORGANIZATIONS
IN FURNITURE INDUSTRY TO GET INTO INTERNATIONAL
MARKETS: AN EMPIRICAL STUDY IN EAST ANATOLIAN
REGION
Mehmet Colak,Mugla Sitki Kocman University,Muğla
Tahsin Cetin, Mugla Sitki Kocman University,Muğla
Burcu Engin, Mugla Sitki Kocman University,Muğla
Abstract
It is a well-known fact that export is of a great importance for the development of the economy and welfare
of a country. Thus, all countries attach great importance to export and determine international strategies to
enhance their export. As a result of globalization, export has turned out to be a phenomenon offering
opportunities for organizations of every scale to sell their products in international markets and an
important factor contributing to the development of the economy of a country. In the present study, the
reasons behind the inability of small and medium-scale furniture organizations operating in Turkey to get
into international markets were investigated and the most effective ones from among these reasons were
determined and factors contributing to these reasons were tried to be determined. The analysis conducted
revealed that the most important reasons found as a result of multiple-choice frequency percentage
evaluation are as follows: not being able to find customers (96.2%), high prices (80.8%) and not being able
to export due to high input costs. Other factors are lack of promotion activities in international markets,
shortage of qualified labor force, lack of briefing about incentives offered for small- and medium-scale
organizations (SMEs) and their poor entrepreneurship initiatives. All these factors negatively affect their
competitive advantage in international markets. The most important means of national and international
promotion is fairs; thus, participation in national and international fairs can minimize the effects of these
factors.
Keywords:Furniture sector, SMEs, Problems in export, International markets
ADDRESS FOR CORRESPONDENCE: Mehmet Colak,Mugla Sitki Kocman University
E-mail address:cmehmet@mu.edu.tr
52
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
PERCEPTION OF IMPLEMENTATION PROCESSES OF GREEN
LOGISTICS IN SMES IN SLOVAKIA – AN EMPIRICAL STUDY
AND A PROPOSAL OF AN ALGORITHM OF ITS
IMPLEMENTATION
Malá Denisa, Faculty of Economics, Tajovského 10, Banská Bystrica 975 90, Slovakia
Musová Zdenka, Faculty of Economics, Tajovského 10, Banská Bystrica 975 90, Slovakia
Abstract
Green logistics focuses on the impact of corporate processes on the environment. The objective of green
logistics is not only to fulfill the customer’s requirements for complex service of the logistics processes
through guaranteed and reliable satisfaction of all customers needs in this field, but also to have a tolerant
and thoughtful approach towards the environment. The implementation of the green logistics processes
into SMEs is a way of building good reputation while at the same time ensuring sustainable development of
business. This paper deals with green logistics in Slovak small and medium enterprises, and presents the
results of a survey the main objective of which was to explore the initiatives of green logistics in the
conditions of Slovak SMEs, and to identify the opportunities and the barriers of implementing the logistics
processes into SMEs in Slovakia. On basis of the survey results, we would like to suggest an algorithm of
implementation of the green logistics processes in the conditions of the Slovak SMEs.
Keywords: Green logistics, Logistics processes, Small and medium enterprises (SME), Sustainable
development
ADDRESS FOR CORRESPONDENCE:Malá Denisa, Faculty of Economics, Tajovského 10, Banská Bystrica 975
90, Slovakia
E-mail address:denisa.mala@umb.sk
53
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
A COMPARISON OF SEVERAL BONUS MALUS SYSTEMS
Silvie Kafková, Faculty of Economics and Administration, Masaryk University, Lipová 41a, Brno-Pisárky
60200, Czech Republic
Abstract
The paper deals with the automobile third party liability insurance. Several bonus malus systems based on
Loimaranta efficiency are compared in it. Very important task for actuary is creating rating system that will
fairly distributed the burden of claims among policyholders. For these purposes, most insurance companies
use generalized linear models, especially Poisson regression. Thanks to these models the a priori tariff
structure is created. But some heterogeneity still remains in this tariff structure. Therefore, insurance
companies use the bonus malus system that rewards good drivers and penalizes bad ones. In this paper the
bonus malus system is created and bayesian relativities are computed for the sample of data. Then this
bonus malus system is compared with several bonus malus systems from the Czech Republic. The elasticity
of these bonus malus systems is examined and Loimaranta efficiency is used as main tool for the
comparison of these systems.
Keywords: Loimaranta efficiency, bonus malus system, bayesian relativities
ADDRESS FOR CORRESPONDENCE:Silvie Kafková, Faculty of Economics and Administration, Masaryk
University, Lipová 41a, Brno-Pisárky 60200, Czech Republic
E-mail address:175424@mail.muni.cz
54
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
QUANTITATIVE CHARACTERISTICS OF INFORMATION
SOCIETY AND ICT INDUSTRY IN LATVIA
Mara Gulbe, University of Latvia, Faculty of Economics and Management, Latvia
Abstract
Development of Information society is closely related to progress in development of ICT industry. Successful
evolution of ICT industry is one of prerequisites of the development of Information society as well as its
significant constituent part. Statistics are an important element in describing any sector of the economy. It
helps to determine the level of development in the country and the ranking of the country among others.
The ICT sector has developed very rapidly in Latvia during the last decade, and this explains the great
interest in indicators characterising this development. A key element in the ICT sector is the
telecommunications sub-sector.The article is devoted tostatisticalanalysis of information and
communicationtechnology(ICT) industry in Latvia and the development of Information Society in the
country. On the basis of statistical data comparison of Latvia with other European countries is made. This
comparison shows that Latvia belongs to countries with very well developed Internet. On the other hand
the statistical data points on the fact that it is necessary to increase the awareness of population regarding
possibilities offered by using of ICT and e-Government.
Keywords: Information society, ICT industry, statistics
ADDRESS FOR CORRESPONDENCE:Mara Gulbe, University of Latvia, Faculty of Economics and Management,
Latvia,E-mail address:mara.gulbe@lu.lv
55
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE ROLE OF EUROPEAN CAPITAL OF CULTURE STATUS IN
STRUCTURING ECONOMIC PROFILE OF SIBIU, ROMANIA
Cristian Constantin Draghici, University of Bucharest, - Integrated Analysis and Territorial Management
Work Group, 1, N.Balcescu, Bucharest, 010041, Romania
Razvan Mihai Papuc, University of Bucharest – Faculty of Administration and Business, 4-12, Regina
Elisabeta, Bucharest, 030018, Romania
Stefan Manuel Iordache, University of Bucharesti – Faculty of Geography, 1, N.Balcescu, Bucharest, 010041,
Romania
Catalin Razvan Dobrea,Bucharest University of Economic Studies, 6, Romana Square,
Bucharest,010374,Romania
Radu Daniel Pintilii, Research Center for Integrated Analysis and Territorial Management, 1, N.Balcescu,
Bucharest, 010041, Romania
Camelia Teodorescu, Research Center for Integrated Analysis and Territorial Management, 1, N.Balcescu,
Bucharest, 010041, Romania
Daniel Peptenatu, Research Center for Integrated Analysis and Territorial Management, 1, N.Balcescu,
Bucharest, 010041, Romania
Daniel Constantin Diaconu, University of Bucharesti – Faculty of Geography, 1, N.Balcescu, Bucharest,
010041, Romania
Adrian Gabriel Simion,University of Bucharesti – Faculty of Geography, 1, N.Balcescu, Bucharest, 010041,
Romania
Abstract
The research focused on the impact of obtaining the status of European Cultural Capital on the dynamics of
the business sector. Special attention was paid to the dynamics of tourism economy, the main economic
activity that benefited from obtaining the status of the European Cultural Capital. The analyses focused on
the impact of this obtained status on the adaptive capacity of each economic sector. Research was based on
a number of relevant indicators to the structural dynamics of local economy: the evolution of the number of
firms, the evolution of the number of employees, the evolution of turnover, profit evolution. All these
indicators were analyzed in terms of NACE code - Classification of National Economy Activities for 20002012. Based on these indicators tendency matrixes were drafted projecting the dynamic picture of local
economy. Analyses identified the superior dynamics of this local economic system due to capital inflows and
to adaptive planning initiated by the decision-making structures.
Keywords: European Capital of Culture, Cultural tourism, Economic profile, Tourism economy, Adaptive
planning
ADDRESS FOR CORRESPONDENCE:Cristian Constantin Draghici, University of Bucharest, - Integrated
Analysis and Territorial Management Work Group, 1, N.Balcescu, Bucharest, 010041, Romania
E-mail address:cristi7772001@yahoo.com
56
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
EVENT TOURISM IN RUSSIAN REGION: OPPORTUNITY FOR
SMALL-SCALE BUSINESS GROWTH
Elena Chibir,Tomsk Polytechnic University, Lenin Ave., 30, Tomsk,Russia
Tatiana Shirko,Tomsk Polytechnic University, Lenin Ave., 30, Tomsk, Russia
Abstract
Contemporary international economy and politics development requires extension of the service market.
Among the segments of the market mentioned above tourism services are of the highest priority. Great
cultural and tourism potential of Russia and its regions give an opportunity for sizeable economic growth. A
significant role in the intensification of regional development is allocated to small- and medium-sized
business. Event tourism popularity allow to consider it as a way of tourism attraction centers forming,
especially for the regions that have appropriate cultural potential and experience.
Keywords:Russian economy, tourism,event tourism,small-scale business, Tomsk region
ADDRESS FOR CORRESPONDENCE:Elena Chibir,Tomsk Polytechnic University, Lenin Ave., 30, Tomsk
E-mail address:Chibirelena@rambler.ru
57
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
FACTORS BEHIND THE RUSSIAN RUBLE DEPRECIATION
Tomáš Urbanovský, Administration, Masaryk University, Lipova 41a, Brno 602 00, Czech Republic
Abstract
Economists around the world have been fully occupied with examination of the global systemic financial
crisis. This crisis is slowly coming to the end, thus the focus of economists moved to Russia, which has been
experiencing a crisis of another kind in the last twelve months - the currency crisis. The most discussed
causes of permanent ruble depreciation are decreases in oil price and implementation of anti-Russia
sanctions due to the annexation of the Ukrainian Crimean Peninsula. However, other factors, which might
have considerable effects on ruble exchange rate, are overlooked – for example changes in gold and gas
price, Russian interest rates, development of stock market and last but not least development of US dollar
exchange rate itself. A close relationship among these variables may be suspected. The purpose of this
article is to discover this relationship and determine the impact of these variables on changes in the ruble
exchange rate.
Keywords: ruble exchange rate, oil price, depreciation, cointegration analysis
ADDRESS FOR CORRESPONDENCE:Tomáš Urbanovský, Administration, Masaryk University, Lipova 41a, Brno
602 00, Czech Republic
E-mail address:322829@mail.muni.cz
58
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
PHENOMENON OF POVERTY AND ECONOMIC
INEQUALITYIN THE SLOVAK REPUBLIC
Sylvia Jencova, Management, University of Presov in Presov, Konstantinova 16, 080 01 Presov, Slovakia
Eva Litavcova, Management, University of Presov in Presov, Konstantinova 16, 080 01 Presov, Slovakia
Rastislav Kotulic, Management, University of Presov in Presov, Konstantinova 16, 080 01 Presov, Slovakia
Roman Vavrek, Management, University of Presov in Presov, Konstantinova 16, 080 01 Presov, Slovakia
Ivana Kravcakova Vozarova, Management, University of Presov in Presov, Konstantinova 16, 080 01
Presov, Slovakia
Tadeas Litavec,Research Institute of Pedology and Soil Protection, Raymanova 1, 080 01 Presov, Slovakia
Abstract
Today's period is affected by various crises either on domestic or foreign scene and the phenomenon of
poverty is becoming its everyday part. The Slovak Republic belongs to the countries with the lowest risk of
poverty in the European Union, but more and more of its economically active population is faced with this
undesirable phenomenon. The paper focuses on characteristics of the current situation and describes the
relationship of poverty with other indicators monitored at the state level, e.g. unemployment or migration
of population. Using the described regression and correlation analysis in the methodological section is
examined the dependence of these indicators with other indicators. Based on these results, the contribution
identifies and provides opportunities respectively suggestions for improving the current situation
Keywords:Economic inequality; Poverty; Regressin analysis; Slovak Republic(SR)
ADDRESS FOR CORRESPONDENCE:Sylvia Jencova, Management, University of Presov in Presov,
Konstantinova 16, 080 01 Presov, Slovakia
E-mail address:sylvia.jencova@unipo.sk
59
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ANALYSIS OF THE MILK PRODUCTION AND MILK PRICE IN
LATVIA
Liga Paura, Latvia University of Agriculture, Liela street 2, Jelgava, LV 3001, Latvia
Irina Arhipova,Latvia University of Agriculture, Liela street 2, Jelgava, LV 3001, Latvia
Abstract
Dairy farming (milk production) is one of the important sectors in agriculture economic in Latvia. After
joining the EU the dairy sector in Latvia has changed, small dairy farms could not complete the new
technological requirements of milk production and it was the time when in the country the amount of dairy
cows was reduced by 9.3% during the two years from 2003 to 2004. During the last ten years farms involved
in commercial milk production often had substantial modernization, the farmers are motivated to improve
cows keeping and feeding. The smaller number of dairy cows is partly offset by the regular growth of their
milk yield. Thereby average milk yield per cow during the ten years has increased by 42% and has reached
6993 kg in 2014. Milk price is depending on the economic and political situation in the world; it is also
influenced by the geographic location, seasonality, and raw materials (feed, electricity, fuel) prices. During
the last 10 years the average milk price in Latvia has increased by 60% with variation during the seasons
therefore the purpose of this paper is to analysis the milk supply and demand to its price, using the
forecasting models.
Keywords:milk suplly, decomposing model, forecasting model
ADDRESS FOR CORRESPONDENCE: Liga Paura, Latvia University of Agriculture, Liela street 2, Jelgava, LV
3001, Latvia
E-mail address:liga.paura@llu.lv
60
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
CHANGES OF THE DECISION MAKING PROCESS IN THE
EU IN THE CONTEXT OF THE FINANCIAL AND ECONOMIC
CRISIS
Ani Matei, National School of Political Studies and Public Administration (NSPSPA), Povernei, No 6,
Bucharest, 010643, Romania
Andrei Calapod, National School of Political Studies and Public Administration (NSPSPA), Povernei, No 6,
Bucharest, 010643, Romania
Abstract
The financial and economic crisis strongly struck the European Union at a time when it was experiencing a
period of prolonged growth. It was maybe the most affected entity in the world, taking into consideration
the fact that a debt crisis followed right after the financial one. In order for the European integration to go
on, the decision makers had to tackle the issues in a very fast and different manner. Otherwise, these
could’ve ended the Eurozone’s existence and the EU itself, if not addressed effectively.Based on the
hypothesis that changes have occurred at the decision level in regards to the actors, procedures, quantity,
ways of taking decisions and not only, this paper aims to show the extent to which the crisis influenced the
decision making process and the decisions themselves.
Keywords: financial and economic crisis, decision making process, EU decisions, influence,changes
ADDRESS FOR CORRESPONDENCE: Ani Matei, National School of Political Studies and Public Administration
(NSPSPA), Povernei, No 6, Bucharest, 010643, Romania
E-mail address:andrei.calapod@gmail.com
61
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE VALANCES OF THE INTERNAL AUDIT IN
RELATIONSHIP WITH THE INTERNAL CONTROL –
CORPORATE GOVERNANCE
Danescu Tatiana Tatiana, Petru Maior”University of Tîrgu Mures, 1 Nicolae Iorga Street, 540088, Tîrgu Mureş, ROMANIA
Prozan Mihaela Mihaela,Romanian scientific and applied research” Contract POSDRU/159/1.5/S/140106,
beneficiary Global Economy Institute, ROMANIA
Prozan Roxana Roxana, Decembrie” University of Alba Iulia, 11-13.N. Iorga Street, Alba Iulia, ROMANIA
Abstract
In a market which is competitive and affected by systemic risks that endanger the good, secure and
continuous functioning of activities, the entities generate behaviors which mark rights and obligations that
highlight the necessity of adequate leadership and control systems, through which a rigorous management
of the risks that could affect the targeted objectives is insured. Actually, these objectives are facilitated by
the existence of an independent function that evaluates the processes of governance, internal control and
risk management. From this perspective, the internal audit, which is an objective and independent function,
through its formulated opinions and recommendations, it supplies reasonable insurances to the
management, which gives it an essential role in the frame of the analyzed relationship. This study proposes
testing this hypothesis, so that the carried research has focused on the identification of new valences
through which the internal audit could contribute to the improvement of the corporate governance.
Keywords: corporate governance, audit intern, risks, internal control, system,process
ADDRESS FOR CORRESPONDENCE: Danescu Tatiana Tatiana, Petru Maior”University of Tîrgu Mures, 1
Nicolae Iorga Street, 540088, Tîrgu -Mureş, ROMANIA
E-mail address:tatiana.danescu@gmail.com
62
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
CURRENT TRENDS OF SELECTED ASPECTS OF HUMAN
RESOURCE MANAGEMENT IN THE CZECH REPUBLIC
Jana Školudová, Czech, University of Pardubice, Studentská 95, Pardubice 532 10, Czech Republic
Zdeněk Brodský,Czech, University of Pardubice, Studentská 95, Pardubice 532 10, Czech Republic
Abstract
Modern human resource management emphasizes the need to create work tasks and positions according to
the capabilities and preferences of each worker while respecting people's individuality. The goal of this
report is to determine whether organizations support selected aspects of human resource management and
what means/tools they use to do so. An overall comparison of the data acquired presents current trends
and points to company activities in the field of human resource management likely to be ineffective.
Furthermore, the use of the newest trends in the field of technology on effective leadership for managers is
discussed in the report, and a concept for further research directions is outlined. The report tries to
highlight the fact that, in the current knowledge economy, an organization's workers are considered to be
their main competitive advantage and most important asset.
Keywords: management, human resource management, technology, employees, personell controlling
organization
ADDRESS FOR CORRESPONDENCE: Jana Školudová, Czech, University of Pardubice, Studentská 95,
Pardubice 532 10, Czech Republic
E-mail address:jana.skoludova@upce.cz
63
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
VENTURE CAPITAL A CATALYST FOR START-UPS TO
OVERCOME THE "VALLEY OF DEATH": LITHUANIAN CASE
Asta Savaneviciene, Kaunas University of technology,Lithuania
Vitalija Venckuviene, Kaunas University of technolog,Lithuania
Lina Girdauskiene, Kaunas University of technology,Lithuania
Abstract
Research so far have indicated that start-ups in early stage of development encounter with the financial gap
which limits companies’ ability both to innovate and to commercialise its products (valley of death) (Hudson
& Khazragui, 2013). Moreover limited human capital, high uncertainty in terms of product and market,
volatile development process, weak partnership ties is the utmost impediments for successful start-ups
development (Fielden, Davidson and Makin, 2000). It has been finalised that venture capitalists are valuable
contributors in both filling the financial gap (1), and providing value added services (2) like financial,
technological, managerial support, and contacts (Hellmann, Puri 2002; Zarutskie, 2010; Chemmanur,
Loutskina, & Tian, 2012; Dubocage, Rivaud-Danset & Redi, 2012; Caselli et al., 2009; Bertoni & Tykvová,
2012). Still the research on venture capital role on the start-ups performance is fragmented the impact on
the companies’ performance indicators is revealed in some extent (Peneder, 2010). Having all mentioned
the scientific problem emerges: what is the role of venture capital in start-ups development specifically on
the performance indicators (turnover, number of employees).
Keywords: problem emerges, venture capital, valuable contributors
ADDRESS FOR CORRESPONDENCE: Asta Savaneviciene, Kaunas University of technology,Lithuania
E-mail address:vitalija.venckuviene@ktu.lt
64
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
EXCHANGE RATE PASS-THROUGH EFFECT AND MONETARY
POLICY IN MONGOLIA: SMALL OPEN ECONOMY DSGE
MODEL
Oyu-Erdene Buyandelger, Economics Department, The Institute of Finance and Economics, 13381,
PeaceAvenue-5,Bayanzurkh District, Ulaanbaatar, Mongolia
Abstract
This study is carried out in a small open economy New Keynesian DSGE model proposed by Monacelli
(2005). As a result, firstly the exchange rate pass-through into import price and inflation is 0.69% and 0.49%
respectively in short run. Secondly, the exchange rate acts as a shock absorber for domestic productivity and
foreign demand shock. Thirdly, in case of incomplete pass-through the central bank of Mongolia is required
to adjust the nominal interest rate more under the productivity shock. Therefore, considering incomplete
pass-through is significant to improve the effectiveness of the monetary policy for the central bank of
Mongolia.
Keywords: Incomplete exchange rate pass-through; monetary policy; small open economy DSGE model
ADDRESS FOR CORRESPONDENCE:Oyu-Erdene Buyandelger, Economics Department, The Institute of
Finance and Economics, 13381, Peace Avenue-5,Bayanzurkh District, Ulaanbaatar, Mongolia
E-mail address:oyu_3tigerfunny@yahoo.com
65
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE GAME THEORY, ECONOMIC BEHAVIOUR AND
INTERPERSONAL META-RELATIONSHIPS
Dedov N.P.,Financial University under the Government of the Russian Federation
Abstract
In article the interrelation between economic behaviuor, theories of games and psychology of the person is
considered. Irrationality of activity of people in the sphere of economy leads to crises and problems.
Formation meta-relationships allowexercising control of economic decisions. This interaction leads to
achievement of mutual economic success. The interpersonal meta-relations harmoniously inscribe game
theory in economics, mathematics and in psychology.
Keywords: economic decisions, meta-relationships
ADDRESS FOR CORRESPONDENCE:Dedov N.P., Financial University under the Government of the Russian
Federation
E-mail address:vedun60@yandex.ru
66
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ADMINISTRATIVE SIMPLIFICATION IN THE CONTEXT OF
THE GLOBAL ECONOMIC CRISIS THE CASE OF ROMANIA
Ani Matei,School of Political Studies and Public Administration (NSPSPA), Expoziţiei, No 30A, Bucharest,
Romania
Octavian Mircea Chesaru, School of Political Studies and Public Administration (NSPSPA), Expoziţiei, No 30A,
Bucharest, Romania
Abstract
The economic crisis has developed new challenges for public institutions in the EU member states. These
institutions experience a notable economic pressure on their decisional process. The EU has been boosting
the member states to reduce the ‘administrative burden’ of public institutions by promoting measures of
institutional and legislative adaptation to the challenges set by the crisis, measures appropriate to the
techniques of adaptive public management.The goal of this article is to analyze the administrative
simplification processes undertaken as a result of the implementation of adaptive public management in the
Romanian pubic administration. The targeted fields of reform analyzed relate to public investments, public
expenditure, public procurement, the fiscal policy, the level of beaurocratisation, and the support for
business development.
Keywords: administrative burden, debeaurocratisation, economic efficiency, fiscal policy, business
development, REFIT
ADDRESS FOR CORRESPONDENCE:Ani MateiSchool of Political Studies and Public Administration (NSPSPA),
Expoziţiei, No 30A, Bucharest, Romania
E-mail address:octavianchesaru@gmail.com
67
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE TECHNOLOGY ACCEPTANCE MODEL E-COMMERCE
EXTENSION: A CONCEPTUAL FRAMEWORK
Rima Fayad, Lebanese University, IUT, Saida, Lebanon
David Paper, Utah State University, Logan, UT, USA
Electronic-commerce has become an important channel for conducting business. Researchers as well as
market executives are trying to better understand online consumer behavior. One model used by
researchers to understand behavior in the information systems field in general is the technology acceptance
model (TAM). The TAM variables are perceived usefulness, perceived ease of use, and intentions. In this
study, we suggest the extension of the TAM for its application in the E-commerce field. The original TAM will
be extended, by adding four predictor variables. The four predictor variables are process satisfaction,
outcome satisfaction, expectations, and E-commerce use. In addition, the TAM will be extended by
measuring actual behavior as opposed to measuring intentions as a substitute for actual behavior in
previous TAM application studies. We suggest measuring actual use variable in terms of four criterion
variables, namely, purchase, access number, access total time, and access average time. The extended TAM
is expected to better explain actual behavior in E-commerce environments than the original TAM.
Keywords:Technology Acceptance Model; User Satisfaction; Process Satisfaction; Outcome Satisfaction;
Intentions; Actual Behavior; Behavioral Expectations; E-commerce
ADDRESS FOR CORRESPONDENCE:Rima Fayad, Lebanese University, IUT, Saida, Lebanon
E-mail address:rimaf@hotmail.com
68
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE EFFECT OF VISUAL PRODUCT AESTHETICS ON
CONSUMERS’ PRICE SENSITIVITY
Yiğit Mumcu, Eskişehir Osmangazi University, ESOGÜ Meşelik Campus, 26480 Eskişehir,Türkiye
Halil Semih Kimzan, Eskişehir Osmangazi University, ESOGÜ Meşelik Campus, 26480 Eskişehir,Türkiye
Abstract
In today's world, due to renewed and changing consumer demands and the rapidly developing technological
factors, companies and managers are in search of new strategies to make a difference in their products and
services. As competition increased marketers started to focus on new approaches and product innovations
to attract consumers' perception and attention. One of the most effective ways of differentiating is using
aesthetics. Visual aesthetics of products creates value for consumers. Visual aesthetics create significant
value for product and makes it more special. Also, level of price sensitivity of consumer decreases when the
product is more unique and prestigious. This study aims to investigate the relationship between visual
aesthetics of products and consumers’ price sensitivity. The data of the study is collected via a survey form
from 510 respondents from Eskişehir. The results revealed that visual aesthetics of products and also its
sub-dimensions including value, acumen, and response are negatively associated with consumers’ price
sensitivity. Explanatory power of response dimension was higher than its counterparts.
Keywords: Visual Product Aesthetics, Value, Acumen, Response, Pric Sensitivity
ADDRESS FOR CORRESPONDENCE:Yiğit Mumcu, Eskişehir Osmangazi University, ESOGÜ Meşelik Campus,
26480 Eskişehir
E-mail address:yigitmumcu@hotmail.com
69
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
PRIORITIES OF PHYSICAL ENTITIES SELECTING CREDIT
INSTITUTIONS AND CREDIT TYPES: LITHUANIAN CASE
Rita Remeikiene, Faculty of Economics and Finance Management Mykolas Romeris University
Ilona Alisauskaite-Seskiene3, Faculty of Economics and Finance Management Mykolas Romeris University
Ligita Gaspareniene, Faculty of Economics and Finance Management Mykolas Romeris University
Abstract
The study is aimed at identification of the priorities of physical entities while selecting credit institutions and
credit types in Lithuanian borrowing market. The methods of the research include the analysis of the
scientific literature, statistical data analysis, questionnaire survey (quantitative research), descriptive
statistics and cross-variable analysis. The research has enabled to identify the priorities of physical entities
while selecting credit institutions and credit types in Lithuanian borrowing market. It has also revealed the
link between the physical entities’ interest in the financial indicators of particular credit institutions and the
types of the obtained credits.
Keywords:Physical entities; credit institutions; credit types; Lithuania; borrowing market
ADDRESS FOR CORRESPONDENCE:Rita Remeikiene,Faculty of Economics and Finance Management Mykolas
Romeris University
E-mail address:rita.remeikiene@ktu.lt
70
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE COMPONENTS OF SUSTAINABLE DEVELOPMENT - A
POSSIBLE APPROACH
Dan Cristian Duran, Politehnica University Timisoara, Management Faculty, 14 Remus str., 300191
Timisoara, Romania
Luminita Maria Gogan, Politehnica University Timisoara, Management Faculty, 14 Remus str., 300191
Alin Artene, olitehnica University Timisoara, Management Faculty, 14 Remus str., 300191 Timisoara,
Romania
Vasile Duran,olitehnica University Timisoara, Management Faculty, 14 Remus str., 300191 Timisoara,
Romania
Abstract
The sustainable development of society refers to three major components of human existence: economical,
ecological and human. The first component is esential, in the sense that the aim of social and economical
activity is to satisfy human needs or desires, resulting for the three dimensions of human existence:
biological (present in the interactions with the physica, natural environment), social/collective/collective (as
a member of some social groups), rational/psychological/spiritual (induced by internal traits, particular to
one human being). The relation between economical growth and the protection of the environment is an
essential problem in the approaching sustainable development because the approach of economical growth
not only by GDP, without trying a quantification of medium and long term advantages, resulting from
environmental protection is only a basic form, unacceptable in sustainable development analysis. The
human component in sustainable development has a major role, because the concept of equity incorporate
severa forms of manifestation in regards of sustainable evolution of human society.
Keywords: Sustainable development; human; economical ecological
ADDRESS FOR CORRESPONDENCE:Dan Cristian Duran, Politehnica University Timisoara, Management
Faculty, 14 Remus str., 300191 Timisoara, Romania
E-mail address:prof.duran@gmail.com
71
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
SHIFT SCHEDULING WITH FUZZY LOGIC: AN APPLICATION
WITH AN INTEGER PROGRAMMING MODEL
Yiğit Kazançoğlu, İzmir University Of Economics · İşletme Fakültesi,İzmir
Muhittin Sagnak, İzmir University Of Economics · İşletme Fakültesi,izmir
Abstract
The shift scheduling, which is one of the most crucial processes in order to increase efficiency and decrease
labor costs, is a common phenomenon in both manufacturing and service organizations such as airlines,
security services, fire stations, etc. In order to meet changing demand and keep responsiveness and
flexibility, the shift scheduling includes the scheduling of manpower by assigning employees to shifts
determined by types, length, and the number breaks. The types of shifts may present variety such as part
time and full time shifts. The breaks also show variety like lunch breaks, short rests, and compulsory reasons
based on the occupational health and safety or necessities for maintenance. To overwhelm this complexity,
this paper recommends an integer-programming model integrated with fuzzy logic due to the vagueness
inherited to the nature of decision-making process in order to provide flexibility in shift lengths, and lower
the total labor costs.
Keywords: fuzzy logic, present variety, scheduling includes
ADDRESS FOR CORRESPONDENCE:Yiğit Kazançoğlu, İzmir University Of Economics · İşletme Fakültesi
E-mail address:yigit.kazancoglu@ieu.edu.tr
72
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
CSR REPORTING AS AN IMPORTANT TOOL OF CSR
COMMUNICATION
Katarína Moravčíková, University of Žilina, FPEDAS, Department of Economics, Univerzitná 1,010 26 Žilina
010 26, Slovakia
Ľubica Štefániková, University of Žilina, FPEDAS, Department of Economics, Univerzitná 1,010 26 Žilina 010
26, Slovakia
Martina Rypáková,University of Žilina, FPEDAS, Department of Economics, Univerzitná 1,010 26 Žilina 010
26, Slovakia
Abstract
The article focuses on Corporate Social Responsibility (CSR) and the importance of reports within
communication of CSR. 1953 is considered to be a breakthrough year, when it was first referred to the
definition of social responsibility. CSR is a trend that appeals to change of business orientation from shortterm to long-term goals and from maximum to optimum profit. CSR reports, respectively triple-bottom-line
reports have become tool of communication for Corporate Social Responsibility. Those are a voluntary
comprehensive reports involving not only economic data, but also information from environmental and
social field. These reports tell about the company policy in relationship to the environment, sustainability, or
there are directly focused on fulfilling the commitments accepted by the company within the concept of
social responsibility. CSR report can help to bring a systematic approach into the management of socially
responsible activities, identify future risks and opportunities and thereby contribute to increasing the
competitiveness of business and maintain the possibility for long-term business venture. Information is not
only for the company, but also on the basis of them enterprise can partly to create decision-making process
of different types of stakeholders. This article points out how the CSR report is used by businesses and how
socially responsible activities through CSR reports are perceived by Slovak customer. We will use secondary
information collected from marketing agencies surveys and primary information collected from own survey.
We will use these methods: analysis, synthesis and deduction.
Keywords: CSR report, CSR communication, customers,company
ADDRESS FOR CORRESPONDENCE:Katarína Moravčíková, University of Žilina, FPEDAS, Department of
Economics, Univerzitná 1,010 26 Žilina 010 26, Slovakia
E-mail address:katarina.moravcikova@fpedas.uniza.sk
73
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
INNOVATION VOUCHERS AS A SEGMENT OF REGIONAL
INNOVATION STRATEGY
Pavla Matulova, University of Hradec Kralove, Faculty of Informatics and Management, Hradec Kralove,
Czech republic
Ruzena Stemberkova, University of Hradec Kralove, Faculty of Informatics and Management, Hradec
Kralove, Czech republic
Linda Lososova, University of Hradec Kralove, Faculty of Informatics and Management, Hradec Kralove,
Czech republic
Petr Zdralek, University of Hradec Kralove, Faculty of Informatics and Management, Hradec Kralove, Czech
republic
Petra Maresova, University of Hradec Kralove, Faculty of Informatics and Management, Hradec Kralove,
Czech republic
Kamil Kuca, University of Hradec Kralove, Faculty of Informatics and Management, Hradec Kralove, Czech
republic
Abstract
Innovation vouchers are small lines of credit provided by governments to small and medium-sized
enterprises (SMEs) to purchase services from public knowledge providers with a view to introducing
innovations new products, processes or services in their business operations.Innovation voucher has been
implemented in Czech republic since 2009 and the project quickly inspired other regions and today the
company's innovation vouchers require total in eleven regions of the Czech Republic. By 2013 it was in the
Czech Republic filed 1456 application issued 462 vouchers. The aim of the study is to analyze the state of
innovation activities and to give an overview of implementation innovation vouchers as an effective tools of
transfer technology and open innovation.
Keywords: operations, Innovation voucher implemented
ADDRESS FOR CORRESPONDENCE:Pavla Matulova, University of Hradec Kralove, Faculty of Informatics and
Management, Hradec Kralove, Czech republic
E-mail address:matulova@jic.cz
74
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE IMPACT OF COMPETITIVE INTELLIGENCE ON
SUSTAINABLE GROWTH OF THE ENTERPRISES
Ľubica Štefániková, University of Žilina, Faculty of Operations and Economics of Transport and
Communications, Department of Economic, Univerzitná 1, Žilina , 010 26, Slovakia
Martina Rypáková,University of Žilina, Faculty of Operations and Economics of Transport and
Communications, Department of Economic, Univerzitná 1, Žilina , 010 26, Slovakia
Katarína Moravčíková,University of Žilina, Faculty of Operations and Economics of Transport and
Communications, Department of Economic, Univerzitná 1, Žilina , 010 26, Slovakia
Abstract
This paper is focused on the better use of knowledge of enterprises to support their sustainable growth and
innovation. The aim is to describe the positive impact of competitive intelligence on sustainable growth of
the enterprises through the quantitative marketing research, which was conducted in the Slovak enterprises
during 2014. Our attention in this research was focused inter alia on that if the implementation and
subsequent use of competitive intelligence in terms of the Slovak republic leads to an improvement in the
competitive position of businesses and increasing of their market share.
Keywords: Competition; knowledge; competitive intelligence; sustainable growth;benefits
ADDRESS FOR CORRESPONDENCE:Ľubica Štefániková, University of Žilina, Faculty of Operations and
Economics of Transport and Communications
E-mail address:lubica.stefanikova@fpedas.uniza.sk
75
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE OBJECTIVES OF SUSTAINABLE DEVELOPMENT - WAYS
TO ACHIEVE WELFARE
Dan Cristian Duran,Politehnica University Timisoara, Management Faculty, 14 Remus str., 300191
Timisoara, Romania
Alin Artene, Politehnica University Timisoara, Management Faculty, 14 Remus str., 300191 Timisoara,
Romania
Luminita Maria Gogan, Politehnica University Timisoara, Management Faculty, 14 Remus str., 300191
Timisoara, Romania
Vasile Duran,Politehnica University Timisoara, Management Faculty, 14 Remus str., 300191 Timisoara,
Romania
Abstract
A sustainable development must be backed up by economical growth, in line with the requirments for
ecological balance and the entire human development. Regarding sustainable development, there are
several relevant conclusions. These are: sustainable development is a global aim; analysis of sustainable
development implies a systematical approach of the economico-social-ecological three-way system;
sustainable development implies a profund change in the mentality of the social system. Therefore, the
acceptance of sustainable development ideas is heavily required by the recognition of the fact that the past
models for economical growth, all have limitations and flaws. As an answer for the above conclusions, it can
attach three categories of economical objectives to sustainable development. These objectives are:
economical objectives, social objectives (welfare and equity) and ecological objectives (biodiversity and
resources).
Keywords: Sustainable development; welfare; equity; biodiversity resources
ADDRESS FOR CORRESPONDENCE:Dan Cristian Duran,Politehnica University Timisoara, Management
Faculty, 14 Remus str., 300191 Timisoara, Romania
E-mail address:prof.duran@gmail.com
76
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
STRATEGIC BUSINESS PERFORMANCE MANAGEMENT
ON THE BASE OF CONTROLLING AND BUSINESS
INTELLIGENCE
Roman ZÁMEČNÍK, Tomas Bata University in Zlín,Nám. T. G. Masaryka 5555, Zlín 760 01, Czech Republic
Rastislav RAJNOHA, Tomas Bata University in Zlín,Nám. T. G. Masaryka 5555, Zlín 760 01, Czech Republic
Abstract
The paper present selected research results related to strategic business performance management carried
out in Slovak industry enterprises.Measuring and managing of business performanceis a complex
anddifficult process, whichat the present timein thetheoryandcorporatepracticepass the significantchanges.
The theoretical part of the paper provides a detailed characterisation of the current state of affairs
regarding the investigated strategic business performance management issue. We alsoanalyzethe
possibilityof controllingand controllinginformation support, based on Business Intelligenceforthe purpose of
strategic business performance management. The following part of the paper defines the basic research
methodology and expected contributions of the study. The aim of the paper is also to analyse and
synthetize findings regarding the chosen, mainly not traditional methods and models, which have started to
be used for strategic business performance management. The results of ourempiricalscientific studyprovides
an interestingandvaluable findingsthattheoverall performanceof industrial enterprises, it is necessary to
lookcomprehensivelystrategicallyandnot justin financial terms. Based on of our research, werecommend for
industryenterprises to apply selected methodsand modelsof strategic business performance management.
Keywords:Business intelligence,controlling, strategic performance management, performance measurement
ADDRESS FOR CORRESPONDENCE: Roman ZÁMEČNÍK, Tomas Bata University in Zlín , Nám. T. G. Masaryka
5555, Zlín 760 01, Czech Republic
E-mail address:zamecnik@fame.utb.cz
77
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
CORPORATE INFORMATICS AND STRATEGIC
MANAGEMENT
Petr Doucek, University of Economics, Prague, Faculty of Informatics and Statistics, Czech Republic
Milos Maryska, University of Economics, Prague, Faculty of Informatics and Statistics, Czech Republic
Lea Nedomova, University of Economics, Prague, Faculty of Informatics and Statistics, Czech Republic
Abstract
The current situation in the world of ICT standards and standards in general that more or less influence ICT
can be described as a huge number of documents and methods that are very different yet trying to manage
the very same thing in different ways and manners. A typical example can be the standards ISO/IEC 38500,
CobiT Framework and ITIL that approach corporate informatics management differently but try to achieve
the same goal, i.e. a purposeful and effective provision of corporate informatics services to the
organization’s principal and secondary processes. In general, we can say that the importance of standards
and their best practices keeps growing, which is proven e.g. by:
Keywords: IT governance, ICT management, international norms, strategic management, corporate
informatics
ADDRESS FOR CORRESPONDENCE:Petr Doucek, University of Economics, Prague, Faculty of Informatics and
Statistics, Czech Republic
E-mail address:doucek@vse.cz
78
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
RATING AS A USEFUL TOOL FOR CREDIT RISK
MEASUREMENT
Ivana Weissová, Operation and Economics of Transport and Communications, Department of Economics,
010 26 Žilina, Slovak republic
Anna Siekelová, Operation and Economics of Transport and Communications, Department of Economics,
010 26 Žilina, Slovak republic
Boris Kollár, Operation and Economics of Transport and Communications, Department of Economics, 010 26
Žilina, Slovak republic
Abstract
The present contribution deals with the issue of credit risk and rating, which is one of the useful tools for
measuring to credit risk. Ratingandcredit riskare closelylinked.In general, we can define credit risk as the
probability of loss from a debtor's default. While rating is like a meter, by which it should be possible to
compare two borrowers and determine, which of them has more likely, that in the end he pays for his
obligation. In the rating process are systematic processed information about enterprise´s developments
from its past and the future outlook. Hard facts are calculated from the financial statements of the company
through the implementation of financial-economic analysis. So, hard facts provide a reliable statement
about of the financial stability of the company and its financial health. The values of indicators, which are
achieved, are combined according to their significance and then they are transferred to the internal rating
scale. Then this value is used to express quantitative rating of enterprise. Present contribution is going to
deal with calculation of hard facts and quantitative criteria for rating measurement. Rating assignment is
going to be carried out on a model example. Hard facts are going to be determined based on the financial
statements of the selected company and the rating is going to be assigned according to the rating scale
which is going to be established for model example.
Keywords: rating, credit risk, hard facts, and financial analysis
ADDRESS FOR CORRESPONDENCE:Ivana Weissová, Operation and Economics of Transport and
Communications, Department of Economics, 010 26 Žilina, Slovak republic
E-mail address:ivana.weissova@fpedas.uniza.sk
79
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
PRODUCTIVITY IMPROVEMENT BY WORK AND TIME
STUDY TECHNIQUE FOREARTH ENERGY - GLASS
MANUFACTURING COMPANY
Cengiz Duran, Dumlupınar University, Faculty of Economics and Administrative Sciences, Kütahya 43000,
Turkey
Aysel Çetindere, Balıkesir University, Dursunbey Vocational School, Balıkesir 10000, Turkey
Yunus Emre Aksu, Dumlupınar University, Science Specialist, Kütahya 43000, Turkey
Abstract
Production and trade growth opportunities brought about by globalization and increased competition,
productivity growth requires in business. Sources declined with each passing day, constantly increasing
needs. This in turn increases the need for businesses to use resources more efficiently. Work and time study
techniques is raising the efficiency of utilization of the factors of production have been used for all
manufacturing and service sectors as a scientific approach.In the content of study a firm that produces
teaglass is analysed in terms work/time during the process of model production. In order to
measureefficiency of tea glass models, time survey is made and by the help of that method standardized
time iscalculated. Actual time and standardized time is compared and as a result it is aimed
thatmeasuring inevitable times and take necessary precautions against them. As a result of the study,
waiting time cause inefficiency in the work of molder and in the content of work/time, efficiency is
increased 53percent and model production capacity is reached at 237.
Keywords:Glass production, work-study, time study, productivity
ADDRESS FOR CORRESPONDENCE: Cengiz Duran,Dumlupınar University, Faculty of Economics and
Administrative Sciences, Kütahya 43000, Turkey
E-mail address:cduran35@gmail.com
80
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
COMPARATIVE ANALYSIS BETWEEN THE FDI
INVESTOR’S PROFILE BY ENTRY MODES IN
MANUFACTURING AT THE NATIONAL AND REGIONAL
LEVEL IN ROMANIA
Aniela Raluca Danciu, Academy of Economic Studies, No.6,Place Romana,Bucharest, Romania
Abstract
The foreign direct investments can be considered the motor that have sustained the evolution of the
centralized former communist East-European economies into open competitive market systems. They have
contributed to the productive and technological development of many East-European countries. The choice
of location is becoming increasingly important, requiring a better understanding of the internationalization
process and of the factors influencing the spatial distribution of FDI. There have been numerous empirical
studies that have focused on identifying the main determinants of FDI localization (Head et al., 1995;
Friedman et al., 1992, Nachum and Wymbs, 2005, Campos and Kinoshita, 2003; Resmini, 2004; BoudierBensebaa, 2005, but the studies regarding the importance of regional differences in the understanding of
FDI configuration and their modes of entry (Calderon et al,2004, Alvarez and Marin,2010) are not
enough.The goal of this paper is to provide a clear description of the similarities and of the differences
between the two investor types by entry modes:greenfield foreign direct investors and mergers and
acquisitions foreign direct investors, at national and regional level,using the data provided by the National
Bank of Romania for the period 2005-2013 anddata collected using a questionnaire and were further
analyzed using the SPSS software.The regional data, for this investigation, is in line with the Nomenclature
of Territorial Unites for Statistics (NUTS) level 2.
Keywords: Greenfield FDI,mergers and acquisitions FDI, foreign direct investment, regional disparities
ADDRESS FOR CORRESPONDENCE: Aniela Raluca Danciu,Academy of Economic Studies, No.6,Place
Romana,Bucharest, Romania
E-mail address:anielaco@hotmail.com
81
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
TECHNOLOGIES AND METHODS FOR AUDITING
DATABASES
Loan RUS,Petru Maior” University, Tîrgu Mureș, Nicolae Iorga,no.1, Tîrgu Mureș, 540088, Romania
Abstract
This paper aims at identifying and presenting tools and techniques to help perform IT database audit. The
study summarizes the issues relating to the national and international IT audit regulations. It highlights the
key differences between audit and other forms of economic audit (e.g. financial, internal or statutory). The
paper presents the main components of IT audit, namely data center audit, computer network audit,
operating system audit, Internet servers audit, database auditing, application auditing, external access flows
IT audit (e.g. radio access, access from mobile devices). Practical aspects of the study describe database
auditing as an important element of IT audit process. Current trends are presented for processing and
storing data in relationship with data storage centers, cloud processing and inclusion of mobile devices as
data access terminals. The author makes a presentation of database components that are relevant to
database audit. Database audited components concern: file system database, data dictionary, database
objects, database customer analysis, data protection and backup system, security and data protection from
database. The last part of the paper is dedicated to preparing a new practical approach regarding the audit
steps and technical means used in databes auditing. Finally, the author emphasizes the importance of
database auditing, of data security and of the need to develop new technical auditing methods which are to
be in consensus with the rapid development of Information Technology
Keywords: IT auditing; tools and technology; IT audit standards; embedded computing systems; data center;
client/server arhitecture; practical ideas; cloud computing; information technologies
ADDRESS FOR CORRESPONDENCE:Ioan RUS, Petru Maior” University, Tîrgu Mureș, Nicolae Iorga,no.1, Tîrgu
Mureș, 540088, Romania
E-mail address:irus@clicknet.ro
82
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ECONOMIC VALUE ADDED AS A MEASUREMENT TOOL OF
FINANCIAL PERFORMANCE OF A BUSINESS
Jakub Šalaga, University of Žilina, FPEDAS, Department of Economics, Univerzitná 1,010 26 Žilina Slovakia
Viera Bartošová, University of Žilina, FPEDAS, Department of Economics,Univerzitná 1,010 26 Žilina Slovakia
Eva Kicová, University of Žilina, FPEDAS, Department of Economics, Univerzitná 1,010 26 Žilina Slovakia
Abstract
The value-based concept of measuring business performance has its theoretical basis in economic profit.
The idea of economic profit is based on the existence of opportunity costs that are very well known in the
economic theory. The article deals with measurement of the economic profit by the Economic Value Added
indicator. It points out, that when considering the economic profit and its measurement one must first
distinguish the theoretical basis of the concept, forms of application and possibilities of application in
practice. The gathered data and the transformation of this data from the form provided by the accounting
into the desired patterns, respectively into the structures of Economic Value Added plays a key role in these
processes. The aim of this paper is to present one of the possible methods of calculating the EVA indicator in
conditions of Slovak companies and accounting legislation in Slovakia. Primary data as well as secondary
data were used for the purpose of this paper, along with various methods such as analysis, synthesis,
deduction, etc.
Keywords: Value based management, shareholder value, economic value added, capital, equity, debt, and
cost of capital
ADDRESS FOR CORRESPONDENCE: Jakub Šalaga, University of Žilina, FPEDAS, Department of Economics,
Univerzitná 1,010 26 Žilina Slovakia
E-mail address:jakub.salaga@fpedas.uniza.sk
83
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ROLE OF ETHICAL FACTORS IN 5S AND TPM
IMPLEMENTATION: STUDY OF KURDISH CEMENT
INDUSTRY, IRAQ
Jamal Ahmed Hama Kareem,Management, Faculty of Management, Universiti Teknologi Malaysia (UTM),
Malaysia
Noraini Abu Talib,Management, Faculty of Management, Universiti Teknologi Malaysia (UTM), Malaysia
Abstract
Organizations pursue policies and strategies to gain competitive advantage against their competitors. To
overcome cost issues and production quality issues, many organizations adopt lean manufacturing
techniques such as 5S and TPM. However, many of these organizations especially in developing countries
face problems in effective and successful implementation of these techniques 5S and TPM. This is mainly
due to lack of employee related factors that are not considered when organizations adopt these techniques.
The present study attempts to investigate the role of ethical factors in the implementation of 5S and TPM.
The results of the study reveal that manager-subordinate relationship (empowerment) is having insignificant
influence on the implementation of 5S and TPM; while ethical training and ethical instructions and
commands are found to be influential in the implementation of these techniques
Keywords: 5S, TPM, manager-subordinate relationship, ethical training, ethical instructions and commands,
developing country, Iraq
ADDRESS FOR CORRESPONDENCE:Jamal Ahmed Hama Kareem,Management, Faculty of Management,
Universiti Teknologi Malaysia (UTM), Malaysia
E-mail address:jamal22.iraq@yahoo.com
84
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
INCOME VARIABILITY IN ROMANIA: DECOMPOSING
INCOME INEQUALITY BY HOUSEHOLD CHARACTERISTICS
Eva Militaru, National Scientific Research Institute for Labour and Social Protection, 6-8 Povernei Str,
Bucharest, 010643, Romania
Larisa Stanila,National Scientific Research Institute for Labour and Social Protection, 6-8 Povernei Str,
Bucharest, 010643, Romania
Abstract
This paper aims at contributing to the better understanding of the determinants of income inequality in
Romania. Income inequality is still high in Romania and has remained almost unchanged during the past 15
years, in spite of prevalent positive economic evolutions and considerable governmental concerns
translated into social and fiscal policy changes. Neither economic growth, nor the economic crisis that
followed during recent years, has been equally distributed across all households. The size of household
income varies with socioeconomic characteristics, such as educational level, age, status in employment,
area of residence, etc. The contribution of our paper lies in the decomposition of income inequality by
groups of households constructed based on socio-economic characteristics and the estimation of between
and within group inequality. We assess the size of income inequality by using the Theil inequality index and
the estimations are based on EU-SILC data for Romania. Our findings suggest that education and status in
employment are amongst the main determinants of income variability.
Keywords: income inequality, decomposition, Theil index, household characteristics
ADDRESS FOR CORRESPONDENCE: Eva Militaru, National Scientific Research Institute for Labour and Social
Protection, 6-8 Povernei Str, Bucharest, 010643, Romania
E-mail address:militaru@incsmps.ro
85
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
GLOBAL ANALYSIS OF THE FINANCIAL ANALYST'S JOB IN
ACCOUNTING AND FINANCIAL FIELD
Stefan-Duicu Viorica Mirela, Valahia University of Targoviste, 35th Stancu Ion Street, Targoviste, 130105,
Nicolae Titulescu University,Calea Vacaresti, 04005, Romania
Stefan-Duicu Adrian,Valahia University of Targoviste, 35th Stancu Ion St reet, Targoviste, 130105
Abstract
The financial analyst, as a user of the accounting information represents an extremely strong link in the
global financial and accounting fields. It is a well-rated specialist within the company, as the job he does is
characterized as being performance and bringing enhancements and/or improvement recommendations to
the organizational environment. This paper aims at highlighting the positioning of the financial analyst job
within this extensive economic dimension based on pre-established criteria. The research methods are both
quantitative and qualitative and are meant to support the scientific process that was therefore created. The
initial demarche of this paper consist in the presentation of the top functions within the financial and
accounting field by starting from an informational framework needed to process the data and by continuing
with the application of the actual methods.The results of the research contains relevant information in the
financial and accounting fields and are aiming in supporting the clarification of the hierarchy of the globally
top important jobs in finance and accounting.
Keywords: financial analyst, finance and accounting, Borda Count method, competitivity ranking
ADDRESS FOR CORRESPONDENCE: Stefan-Duicu Viorica Mirela, , Valahia University of Targoviste, 35th
Stancu Ion Street, Targoviste, 130105, Nicolae Titulescu University,Calea Vacaresti, 04005, Romania
E-mail address:chirita.mirela@gmail.com
86
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
TO THE CAPITAL STRUCTURE CHOICE: MILLER AND
MODIGLIANI MODEL
Viera - Bartošová, University of Žilina, University science park, Univerzitná 8215/1, Žilina 010 07, Slovakia
Jaroslav - Jaroš,University of Žilina, Faculty of Operation and Economics of Transport and Communications,
Univerzitná 8215/1, Žilina 010 07, Slovakia
Abstract
Over the last 50 years several theories of capital structure have been formulated, their authors are mainly
economists from Anglo-Saxon countries. Theories were extended to the whole world from these countries,
where they were further elaborated, tested, simplified and adapted to correspondent with the particular
context of national economies, industries and specific companies. The main problem associated with their
practical application is that the validity of the various theories is not universal. These theories and their
outcomes are valid only under certain conditions and with certain limitations. The conflict arises also
between the outcomes and recommendations of the various theories that are often mutually exclusive. In
this work we analyse the most famous theoretical model of the capital structure, the model of M.H. Miller
and F. Modigliani
Keywords: MM model; capital structure; market value of company; return on capital
ADDRESS FOR CORRESPONDENCE:Viera Bartošová, University of Žilina, University science park, Univerzitná
8215/1, Žilina 010 07, Slovakia
E-mail address:viera.bartosova@fpedas.uniza.sk
87
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
"INNOVATION AND ECONOMIC GROWTH: AN EMPIRICAL
ANALYSIS FOR CEE COUNTRIES"
Andreea Maria Pece, candidate, Finance Department, Faculty of Economics Sciences and Business
Administration
Olivera Ecaterina Oros, candidate, Accounting Department, Faculty of Economics, Valahia University,
Targoviste
Simona Florina Salisteanu, candidate, Accounting Department, Faculty of Economics, Valahia University,
Targoviste, Romania
Abstract
The innovation, R&D expenditures and the investments in technology are premises forensuring
competitivenessand progress, and through themasustainable economic growth. A sustained level of
education of the workforce,increasing investments in research area,the creation of the new products and
the facile access of investorsto stock markets, firstly,will ensure the development of the private and public
sectors, andsecondly, will improve the living conditions of the population.The purpose of this paper is to
analyze if the long term economic growth is influenced by the innovation potential of an economy. Our
analysis was performed by using a panel model and patent and R&D expenditures data for five CEE
countries, namely Romania, Bulgaria, Hungary, Czech Republic and Poland. In order to quantify the
innovation we have used various variables, such as number of patents, number of trademarks, R&D
expenditures. The results provide evidence of a positive relationship between economic growth and
innovation
Keywords: economic growth, innovation, education,research and development, CEE countries
ADDRESS FOR CORRESPONDENCE:Andreea Maria Pece, , candidate, Finance Department, Faculty of
Economics Sciences and Business Administration,
E-mail address:andreeapece@yahoo.com
88
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
WAGE SHARE AS A FACTOR OF INCOME INEQUALITY IN
THE CONTEXT OF NATIONAL ECONOMY’S STRUCTURE
Aleksandra Mihnenoka, Faculty of Engineering Economics andManagement, Riga Technical University,
Kalnciema street 6, Riga, LV-1048, Latvia
Maija Senfelde, Faculty of Engineering Economics and Management, Riga Technical University, Kalnciema
street 6, Riga, LV-1048, Latvia
Abstract
This paper focuses on the quantitative examination of the wage share in the countries of the EU from 2008
to 2012, applying a division of national economy by three main sectors. The aim of the paper is to
investigate the effect of employment structure and its changes, and the changes of the wage share inside
the sectors on the aggregate wage share and its alterations during a short- term period. The conducted
research showed that the levels of the weighted wage share, corresponding to the employment structure,
were: the lowest – in agriculture, the highest – in the service sector. Furthermore, the shift of the aggregate
wage share was mostly affected by the decline in the primary and secondary sectors, which was generally
based on the decrease of employed people. The results also displayed that in several countries the wage
shares declined because of the reduction of the wages and salaries rather than value-added.
Keywords:labour,income,wageshare,employment,structure,nationaleconomy,sectors
ADDRESS FOR CORRESPONDENCE:Aleksandra Mihnenoka, Faculty of Engineering Economics
andManagement, Riga Technical University, Kalnciema street 6, Riga, LV-1048, Latvia
Email address:aleksandra.mihnenoka@rtu.lv
89
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
EVALUATION OF HIGHER EDUCATION STUDY
PROGRAMMES AND THEIR DEVELOPMENT TRENDS AS
DRIVERS OF REGIONAL GROWTH
Veronika Bikse, University of Liepaja Management Sciences Institute, Lielā iela 14, LV-3401, Latvia
Ieva Brence, RISEBA University, Meza Stret 3, Rīga, LV-1048.
Baiba Rivza, University of Liepaja Management Sciences Institute, Lielā iela 14, LV-3401, Latvia
Abstract
The purpose of this study is to examine the higher education programmes concentrating on the strengths
that regional higher education institutions of Latvia have and defining challenges to be achieved in the
regional higher education programmes. More than 200 experts were involved in the programmes’
evaluation, inter alia from foreign countries. The research was based on theoretical concepts, data gained in
the framework of the project and interviews with the project experts. 860 study programmes were
evaluated during the implementation of the project, inter alia more than 100 in the regional higher
education institutions. The conclusion can be made that there are a number of strong points in Latvian
higher education system – study programmes correspond to their objectives, students are involved in
decision making process, and interaction between students and academic staff is ensured. At the same time
more critical thinking as well as foreign language skills should be integrated in the study process in the
regional higher education programmes.
Keywords:Evaluation, Higher Education, Study Programmes, and Regional Growth
ADDRESS FOR CORRESPONDENCE:Veronika Bikse,University of Liepaja Management Sciences
Institute, Lielā iela 14, LV-3401, Latvia
E-mail address:vbikse@lanet.lv
90
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
FLOW PHENOMENON AS A TOURIST EXPERIENCE IN
PARAGLIDING: A QUALITATIVE RESEARCH
Reyhan Arslan Ayazlar,Adnan Menderes University, Didim Vocational School, Aydın 09270, Turke
Abstract
Tourist experience has become popular recently. There are some customer experience approaches in the
literature. One of them is flow theory which has intrinsic rewards. Flow theory as a good material to
understand tourists’ experience has researched in many studies like web and education applications.
Though it’s also investigated in adventure activities and the importance of the concept, limited research has
been carried out. Paragliding is an exciting form of air adventure that satisfies the tourists’ need, thereby
explaining why it has become a popular adventure activity. Although a few studies have analysed multiple
tourist experience, there is still a lack of research adopting the flow experience perspective to understand
tourist experiences when participating in paragliding activities. Therefore this study adopts the concept of
flow phenomenon to examine the tourist experience in paragliding. The study asked the attendees the
extent to which they experienced flow. Open-ended questionnaire was conducted to gather data. The study
employs content analytic procedures to analyse open-ended questionnaires to directly elicit attendees’ flow
experience. According to results, gliders experience challenge-skill balance, a sense of control, time
distortion, clear goals, and focused attention dimensions of flow theory. Results of this study provide
baseline data on the existence of flow phenomenon in the paragliding environment. It also provides
knowledge about the factors associated with the flow experience and attendees’ feelings and enjoyments in
paragliding. Finally, the research findings and theoretical and managerial implications are discussed.
Keywords: Flow theory; paragliding; adventure tourism; tourist experience
ADDRESS FOR CORRESPONDENCE: Reyhan Arslan Ayazlar, Adnan Menderes University, Didim Vocational
School, Aydın 09270, Turkey
E-mail address:reyhanayazlar@gmail.com
91
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
MODIFICATIONS OF EVA IN VALUE BASED MANAGEMENT
Viera Berzáková, University of Žilina, FPEDAS, department of economics, Univerzitná 1,010 26 Žilina
010 26, Slovakia
Viera Bartošová, University of Žilina, FPEDAS, department of economics, Univerzitná 1,010 26 Žilina
010 26, Slovakia
Eva Kicová, University of Žilina, FPEDAS, department of economics, Univerzitná 1,010 26 Žilina 010
26, Slovakia
Abstract
This article deals with the value-based management and the metrics used in it. Nowadays, one of the basic
requirements on the company is creation of value for the shareholders and that is why managers have
adopted value-oriented methods to be able to measure any change of value. In the past, managers of many
companies were focused on the main economic objective, which they considered to be the maximization of
profits. But this attitude was not sufficient to satisfy the requirements of shareholders, because their
preferences lie in the value of the company. There will be described the most common value-oriented
indicator, economic value added (EVA), in the article. The developer of the EVA concept is Stern Stewart &
Company. They criticized the traditional indicators as ROA, ROI, PAT, and EPS etc. for their characteristic and
the weak explanatory power in terms of value creation. Company valuation through EVA is an appropriate
mean to determine creditworthiness of a company. The EVA calculation also provides valuable information
for various areas of management. This metric is quantifying the value that was added as a result of the
implementation of operational activities during the reference period. Moreover, there are many
modifications of the EVA used in practice, such as MVA, CVA, SVA, RONA that will be described and
compared in the article.
Keywords: Economic Value Added; value of the company; shateholders; stakeholder
ADDRESS FOR CORRESPONDENCE:Viera Berzáková, University of Žilina, FPEDAS, department of economics,
Univerzitná 1,010 26 Žilina 010 26, Slovakia
E-mail address:viera.berzakova@fpedas.uniza.sk
92
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
INNOVATION VOUCHERS AS A SEGMENT OF REGIONAL
INNOVATION STRATEGY
Pavla Matulova, Pavla Matulova, University of Hradec Kralove, Faculty of Informatics and Management,
Hradec Kralove, Czech republic
Ruzena Stemberkova, Pavla Matulova, University of Hradec Kralove, Faculty of Informatics and
Management, Hradec Kralove, Czech republic
Linda Lososova, Pavla Matulova, University of Hradec Kralove, Faculty of Informatics and Management,
Hradec Kralove, Czech republic
Petr Zdralek, Pavla Matulova, University of Hradec Kralove, Faculty of Informatics and Management, Hradec
Kralove, Czech republic
Petra Maresova, Pavla Matulova, University of Hradec Kralove, Faculty of Informatics and Management,
Hradec Kralove, Czech republic
Kamil Kuca, Pavla Matulova, University of Hradec Kralove, Faculty of Informatics and Management, Hradec
Kralove, Czech republic
Abstract
Innovation vouchers are small lines of credit provided by governments to small and medium-sized
enterprises (SMEs) to purchase services from public knowledge providers with a view to introducing
innovations new products, processes or services in their business operations.Innovation voucher has been
implemented in Czech republic since 2009 and the project quickly inspired other regions and today the
company's innovation vouchers require total in eleven regions of the Czech Republic. By 2013 it was in the
Czech Republic filed 1456 application issued 462 vouchers. The aim of the study is to analyze the state of
innovation activities and to give an overview of implementation innovation vouchers as an effective tools of
transfer technology and open innovation.
Keywords: processes, state of innovation, implementation
ADDRESS FOR CORRESPONDENCE:Pavla Matulova, Pavla Matulova, University of Hradec Kralove, Faculty of
Informatics and Management, Hradec Kralove, Czech republic
E-mail address:matulova@jic.cz
93
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
CSR REPORTING AS AN IMPORTANT TOOL OF CSR
COMMUNICATION
Katarína Moravčíková, University of Žilina, FPEDAS, Department of Economics, Univerzitná 1,010 26 Žilina
010 26, Slovakia
Ľubica Štefániková, University of Žilina, FPEDAS, Department of Economics, Univerzitná 1,010 26 Žilina 010
26, Slovakia
Martina Rypáková,University of Žilina, FPEDAS, Department of Economics, Univerzitná 1,010 26 Žilina 010
26, Slovakia
Abstract
The article focuses on Corporate Social Responsibility (CSR) and the importance of reports within
communication of CSR. 1953 is considered to be a breakthrough year, when it was first referred to the
definition of social responsibility. CSR is a trend that appeals to change of business orientation from shortterm to long-term goals and from maximum to optimum profit. CSR reports, respectively triple-bottom-line
reports have become tool of communication for Corporate Social Responsibility. Those are a voluntary
comprehensive reports involving not only economic data, but also information from environmental and
social field. These reports tell about the company policy in relationship to the environment, sustainability, or
there are directly focused on fulfilling the commitments accepted by the company within the concept of
social responsibility. CSR report can help to bring a systematic approach into the management of socially
responsible activities, identify future risks and opportunities and thereby contribute to increasing the
competitiveness of business and maintain the possibility for long-term business venture. Information is not
only for the company, but on the basis of them enterprise can partly to create decision-making process of
different types of stakeholders.This article points out how the CSR report is used by businesses and how
socially responsible activities through CSR reports are perceived by Slovak customer. We will use secondary
information collected from marketing agencies surveys and primary information collected from own survey.
We will use these methods: analysis, synthesis and deduction
Keywords: CSR report, CSR communication, customers,company
ADDRESS FOR CORRESPONDENCE:Katarína Moravčíková, University of Žilina, FPEDAS, Department of
Economics, Univerzitná 1,010 26 Žilina 010 26, Slovakia
E-mail address:katarina.moravcikova@fpedas.uniza.sk
94
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
IMPROVEMENT OF COMPANY MARKETING STRATEGY
BASED ON GOOGLE SEARCH RESULTS ANALYSIS
Marek Ďurica, Operation and Economics of Transport and Communications, Department of Quantitative
Methods and Economic Informatics, Univerzitná 1, 010 26 Žilina, Slovak republic
Lucia Švábová, Operation and Economics of Transport and Communications, Department of Quantitative
Methods and Economic Informatics, Univerzitná 1, 010 26 Žilina, Slovak republic
Abstract
Google is now probably the most widely used Internet searching tool. Most companies that sell their goods
or services electronically try to reach that customers will be able to find their offer through Google search.
The person or company who searches for a product or service through Google enters keywords into the
search. Then the customer chooses from the first few offers most frequently. It is therefore in the interest of
every company that sells some products to be placed in a leading position of this search. However, how to
achieve this goal? The paper deals with the analysis and quantification of some characteristics of companies
that may affect their ranking in local search results using the search domain Google. In the paper we try to
experimentally determine which factors affect ranking in Google search. Of course, it is necessary to
quantify the impact of these factors. To select these factors and to determine their impact, we use exact
methods of mathematical statistics, hypothesis testing, and correlation and regression analysis.
Confirmation and quantification of the impact of some qualitative and quantitative characteristics of the
firm can be used to formulate recommendations for improving corporate strategy of the firm for acquiring
new customers.
Keywords: Google search; Electronic commerce; Ranking in google
ADDRESS FOR CORRESPONDENCE:Marek Ďurica, Operation and Economics of Transport and
Communications, Department of Quantitative Methods and Economic Informatics, Univerzitná 1, 010 26
Žilina, Slovak republic
E-mail address:marek.durica@fpedas.uniza.sk
95
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
SHIFT SCHEDULING WITH FUZZY LOGIC: AN APPLICATION
WITH AN INTEGER PROGRAMMING MODEL
Yiğit Kazançoğlu, İzmir University of Economics Department of Business Administration
Muhittin Sagnak, İzmir University of Economics Department of Business Administration
Abstract
The shift scheduling, which is one of the most crucial processes in order to increase efficiency and decrease
labor costs, is a common phenomenon in both manufacturing and service organizations such as airlines,
security services, fire stations, etc. In order to meet changing demand and keep responsiveness and
flexibility, the shift scheduling includes the scheduling of manpower by assigning employees to shifts
determined by types, length, and the number breaks. The types of shifts may present variety such as part
time and full time shifts. The breaks also show variety like lunch breaks, short rests, and compulsory reasons
based on the occupational health and safety or necessities for maintenance. To overwhelm this complexity,
this paper recommends an integer-programming model integrated with fuzzy logic due to the vagueness
inherited to the nature of decision-making process in order to provide flexibility in shift lengths, and lower
the total labor costs.
Keywords: variety, vagueness inherited, lexibility
ADDRESS FOR CORRESPONDENCE:Yiğit Kazançoğlu, İzmir University of Economics Department of Business
Administration
E-mail address:yigit.kazancoglu@ieu.edu.tr
96
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE VALANCES OF THE INTERNAL AUDIT IN
RELATIONSHIP WITH THE INTERNAL CONTROL –
CORPORATE GOVERNANCE
Danescu Tatiana Tatiana, Petru Maior”University of Tîrgu Mures, 1 Nicolae Iorga Street, 540088, Tîrgu Mureş, ROMANIA
Prozan Mihaela Mihaela, studies Horizon 2000: promoting the national interest through excellence,
competition and responsibility in the fundamental Romanian scientific and applied research” Contract
POSDRU/159/1.5/S/140106, beneficiary Global Economy Institute, ROMANIA
Prozan Roxana Roxana, Decembrie” University of Alba Iulia, 11-13.N. Iorga Street, Alba Iulia, ROMANIA
Abstract
In a market which is competitive and affected by systemic risks that endanger the good, secure and
continuous functioning of activities, the entities generate behaviors which mark rights and obligations that
highlight the necessity of adequate leadership and control systems, through which a rigorous management
of the risks that could affect the targeted objectives is insured. Actually, these objectives are facilitated by
the existence of an independent function that evaluates the processes of governance, internal control and
risk management. From this perspective, the internal audit, which is an objective and independent function,
through its formulated opinions and recommendations, it supplies reasonable insurances to the
management, which gives it an essential role in the frame of the analyzed relationship. This study proposes
testing this hypothesis, so that the carried research has focused on the identification of new valences
through which the internal audit could contribute to the improvement of the corporate governance.
Keywords: corporate governance, audit intern, risks, internal control, system,process
ADDRESS FOR CORRESPONDENCE:Danescu Tatiana Tatiana, Petru Maior”University of Tîrgu Mures, 1
Nicolae Iorga Street, 540088, Tîrgu -Mureş, ROMANIA
E-mail address:tatiana.danescu@gmail.com
97
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
CAPITAL STRUCTURE AND REGULATORY CAPITAL OF
FRENCH BANKS
Sameh Jouida, ISG, Higher Institute of Management of Sousse, Bp 763. 4000 Sousse, Tunisia
Slaheddine Hellara, ISG, Higher Institute of Management of Tunis, Bardo 2000 Tunis, Tunisia
Abstract
Our paper consists mainly to shed light into the field of bank capital structure and regulatory capital. We use
the panel data set of bank leverage and tier 1 capital ratio. Our dataset comprises the 172 French banks;
commercial banks, cooperative banks, investment banks and saving banks covering the period of 2002 to
2012. We estimate models with generalized method of moments (GMM). Our results support both the
theory of corporate finance and the buffer view, where a tendency towards the latter seems to be evident
for banks. This is consistent with an effect of capital regulation on bank capital structure. We introduce also
Tier 1 capital ratio as an explanatory variable to analyses the effect of capital regulation. However, Tier 1
capital total for banks seems to have increased. This implies that Risk-Weighted Assets increased, which
may stem from internal model improvements. Furthermore, we show that the number of unprofitable,
dividend-paying banks decreased. Our result indicates that this type of risk shifting, where equity holders
are favored over debt holders. The issuance of equity seems to be applied as a last remedy used when
earnings are declining. All these findings are confirmed after taking into account an alternative measure the
regulatory capital ratio in order to examine the capital regulation compliance of banks. Our finding
contributes to the lack of the literature by investigated in this field of research.
Keywords: Capital Structure, leverage, Tier1 capital ratio, Regulatory capital, French bank
ADDRESS FOR CORRESPONDENCE:Slaheddine Hellara, ISG, Higher Institute of Management of Sousse, Bp
763. 4000 Sousse, Tunisia
E-mail address:samehjouida@gmail.com
98
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
BUSINESS PROCESS PERFORMANCE MEASUREMENT
UNDER CONDITIONS OF BUSINESS PRACTICE
Roman Zámečník, Tomas Bata University in Zlín, nám. T. G. Masaryka 5555, Zlín 760 01, Czech Republic
Rastislav Rajnoha, Tomas Bata University in Zlín, nám. T. G. Masaryka 5555, Zlín 760 01, Czech Republic
Abstract
The paper focuses on the presentation of selected research results related to business process performance
measurement carried out in Czech and Slovak enterprises during the period of 2007-2014. There is an
emphasis on intermingling and seeking out of mutual associations between theoretical presumptions,
previously resolved projects, and realistic observations based on the outcomes of the research conducted
and the methodology used. The theoretical part of the paper provides a detailed characterisation of the
current state of affairs regarding the investigated performance measurement issue. The following part of
the paper defines the basic research methodology and expected contributions of the study. The aim of the
paper is also to analyse and synthesize findings regarding the chosen, mainly not traditional methods and
models, which have started to be used for business process performance measurement in managerial
practice recently. Alternatively, some of them are only been thought of being used in practice in the future.
In the final part of the paper, results of the survey are introduced and confronted with those arising from
professional studies carried out especially in Germany, Austria and the U.S.A. The results and outcomes of
our research studies have confirmed the old saying “What cannot be measured cannot be managed”.
Keywords: Business process management, controlling, performance management, performance
measurement
ADDRESS FOR CORRESPONDENCE:Roman Zámečník, Tomas Bata University in Zlín, nám. T. G. Masaryka
5555, Zlín 760 01, Czech Republic
E-mail address:zamecnik@fame.utb.cz
99
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE SIGNIFICANCE OF FINANCIAL AND NON-FINANCIAL
INFORMATION IN INSOLVENCY RISK DETECTION
Mironiuc Marilena, Alexandru Ioan Cuza” University of Iasi, Bld. Carol I nr.22, Iasi, 700505, Romania
Țaran Alina, Alexandru Ioan Cuza” University of Iasi, Bld. Carol I nr.22, Iasi, 700505, Romania
Abstract
Insolvency is one of the critical moments of the life cycle of a company, as it places under uncertainty the
premise of going concern. Looking on the effects of this state of crisis, we aimed to analyse which symptoms
predict this liquidity crisis of the enterprises and to identify which of them are the most representative for
the Romanian business environment. To this purpose, we performed a comparative analysis of the relevant
financial and non-financial data that describes the insolvency risk of twenty companies listed on the
Bucharest Stock Exchange’s principal market during 2009-2013 period. For this research we applied the
multiple discriminant analysis, the logistic regression analysis and the artificial neural networks analysis. The
main remarks of our empirical study, similar for all three methods used, revealed that the extended term of
payment to the suppliers is the most significant indicator of the risk of entering into the payment incapacity,
confirming the legal definition of insolvency. Furthermore, for Romanian enterprises, the predictive value of
financial ratios seems to be more representative than the non-financial information like changes in the top
management board of the companies or the independent auditors’ opinion.
Keywords: insolvency; financial information; multiple discriminant analysis; logistic regression; artificial
neural networks; insolvency risk
ADDRESS FOR CORRESPONDENCE:Mironiuc Marilena, Alexandru Ioan Cuza” University of Iasi, Bld. Carol I
nr.22, Iasi, 700505, Romania
E-mail address:m.mironiuc@yahoo.fr
100
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
INTERNATIONALIZATION OF THE LODGING INDUSTRY IN
THE LIGHT OF ECLECTIC PARADIGM
Gökhan Ayazlar,Muğla Sıtkı Kocman University, Tourism Faculty, Muğla 48000, Turkey
Abstract
Efforts concerning presentation of products to consumers in wider areas, particularly in international
markets, lead lodging managers to focus on internationalization. This study aims to investigate the entry
mode selection operation of lodging enterprises. Eclectic paradigm, developed by Dunning (1993), is used as
a conceptual base for this study. Dunning’s paradigm is an internationalization theory that relates to the
advantages of ownership, location and internalization in lodging industry. Although the paradigm has been
used in many service sector studies in international literature, there is still a lack of information about
Turkish lodging industry. In accordance with the purpose of fill this gap, a questionnaire was conducted from
international lodging enterprises in Mugla, the third destination of Turkey hosting the highest number of
tourist. The results of the study are compared with the findings of previous researches. The findings
obtained tend to confirm the applicability of the eclectic theory of foreign direct investment to lodging
industry. It’s expected that the findings of this study will contribute to selection of market entry decisionmaking process by hotel managers, and provide new knowledge in internationalization literature, especially
internationalization of Turkish lodging industry.
Keywords: Internationalization; lodging industry; eclectic paradigm; Turkey
ADDRESS FOR CORRESPONDENCE:Gökhan Ayazlar,Mugla Sıtkı Kocman University, Tourism Faculty, Mugla
48000, Turkey
E-mail address:gokhanayazlar@gmail.com
101
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
STRATEGIC MANAGEMENT – MANAGING THE POTENTIAL
COMPLEXITY-RISKS IN OUTSOURCING
Frank Martin Rennung,Universitatea Politehnica, str. Remus nr. 15, Timisoara 300191, Romania
Caius Tudor Luminosu,Universitatea Politehnica, str. Remus nr. 15, Timisoara 300191, Romania
Anca Draghici,Universitatea Politehnica, str. Remus nr. 15, Timisoara 300191, Romania
Abstract
The strategic decision to outsource is due to the numerous well known failed projects, very difficult. The
associated risk can’t be estimated for each company.The aim of the paper is to carry out an assessment of
potential complexity-related risks, which exist in a specific project and how they can be made
manageable.Develop an evaluation model to assess potential complexity-related risks in the context of the
strategic project outsourcing. Based on the current status of scientific, outsourcing experts are interviewed
by means of interviews, such as problem descriptions and recommendations of the theory consistent with
practical experience.The result of the study is a evaluation model to assess potential risks and transfer to
the presented business situation. The discussion will show which methods and tools for managing
outsourcing projects can be used.The model as confirmed by the research results can be applied and
recommended as a way to deal with the risks resulting from complexity and can be used in specific business
situations to take the appropriate strategic decisions.
Keywords: strategic management; outsourcing; risk management; complexity management; evaluation
model
ADDRESS FOR CORRESPONDENCE:Frank Martin Rennung,Universitatea Politehnica, str. Remus nr. 15,
Timisoara 300191, Romania
E-mail address:frank.Rennung@gmail.com
102
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ECONOMIC MANAGEMENT IN ROAD TRANSPORT
ENTERPRISES
Oľga Poniščiaková, Žilinská univerzita v ŽilineFakulta prevádzky a ekonomiky dopravy a spojov Katedra
Ekonomiky
Viera Šukalová, Žilinská univerzita v ŽilineFakulta prevádzky ekonomiky dopravy a spojov Katedra Ekonomiky
Abstract
There are various types of profit management in contemporary enterprises in our country. Controlling is one
of them. This method of management is typical with using the principle of causality, in the costs area. This
article provides basic characteristics and suggestions of using the principle of causality and controlling in
enterprises of road transport.
Keywords: management, controlling costs
ADDRESS FOR CORRESPONDENCE:Oľga Poniščiaková, Žilinská univerzita v ŽilineFakulta prevádzky
a ekonomiky dopravy a spojov Katedra ekonomiky
E-mail address:olga.ponisciakova@fpedas.uniza.sk
103
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
IMPACT OF CREDIT RISK MANAGEMENT
Anna Siekelová, University of Žilina, FPEDAS, department of economics, Univerzitná 1,010 26 Žilina 010 26,
Slovakia
Ivana Weissová, University of Žilina, FPEDAS, department of economics, Univerzitná 1,010 26 Žilina 010 26,
Slovakia
Boris Kollár, University of Žilina, FPEDAS, department of economics, Univerzitná 1,010 26 Žilina 010 26, Slovakia
Abstract
Credit risk management was not so necessary, while sales of deferred payment has begun to dominate the
prompt payment. The existence of receivables has become a necessity in the area of functional and effective
market economy. Most of the receivables in the company have the form of trade credit. Therefore credit
management as the management of trade credit has become very important. Insolvency four out of ten
companies in the Slovak Republic is due to the delay or any payment of their receivables. Credit managers
address important issues during their daily activities: the level of indebtedness enterprises, which is due to
the sale of invoice, the increase of indebtedness should be supported or stopped, the ability and willingness
of customers to pay their commitments properly and timely, appropriately set criteria for individual credit
segments of customers or if it is necessary to make a decision of choosing an effective tool for debt
recovery. Article highlights to a correlation between the amount of receivables in the company and its
solvency and underlines the importance of credit management and its principal activities. We will use the
methods of formal logic such as analysis, synthesis and interpretation. The intention is to draw up basic
theoretical principles for determining the credit limit for individual customers in the company.
Keywords:Economic Value Added; value of the company; shateholders; stakeholders
ADDRESS FOR CORRESPONDENCE:Anna Siekelová, University of Žilina, FPEDAS, department of
economics,Univerzitná 1,010 26 Žilina 010 26, Slovakia
E-mail address:anna.siekelova@fpedas.uniza.sk
104
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE NET IMPACT OF TRAINING MEASURES FROM ACTIVE
LABOUR MARKET PROGRAMS IN ROMANIA – SUBJECTIVE
AND OBJECTIVE EVALUATION
Speranta Pirciog, National Scientific Research Institute for Labour and Social Protection, 6-8 Povernei Str.,
Bucharest, 010643, Romania
Vasilica Ciuca,National Scientific Research Institute for Labour and Social Protection, 6-8 Povernei Str.,
Bucharest, 010643, Romania
Madalina Ecaterina Popescu, National Scientific Research Institute for Labour and Social Protection, 6-8
Povernei Str., Bucharest, 010643, Romania
Abstract
In this paper we focus on both subjective and objective evaluation of the net impact of training measures in
Romania based on beneficiaries’ opinion on the usefulness of the measure and on a propensity score
matching approach. For that, micro-data for both the treatment group and the control group were collected
through a survey elaborated on 641 respondents by the National Scientific Research Institute for Labour and
Social Protection in October 2014. The propensity score matching technique was applied in order to evaluate
the effects of the training programs on employment in Romania on two time dimensions, namely both at the
end of the training labour market policy in 2013 and also at the end of the survey analysis in October 2014.
In both cases the results indicate a slightly negative net impact on employment, suggesting that an
unemployed attending a training program has less chances to find a job than someone similar in
characteristics, but who did not apply for a training program. The subjective evaluation was done by
measuring the opinion of the training services beneficiaries related to the measure’s usefulness in finding a
job. These results are to some extent surprising, but could imply that the labour market policy implemented
in Romania should more rigorously identify and target the unemployed segment it addresses in order to
improve its efficiency
Keywords: impact evaluation; employment; training programs; propensity score matching
ADDRESS FOR CORRESPONDENCE:Speranta Pirciog, National Scientific Research Institute for Labour and
Social Protection, 6-8 Povernei Str., Bucharest, 010643, Romania
E-mail address:madalina.andreica@gmail.com
105
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
OPTIMIZATION OF THE WORKING PERFORMANCE IN
SLOVAK COMPANIES
Eva Kicova, Operation and Economics of Transport and Communications, University of Zilina, Univerzitna 1 ,
010 26 Zilina, Slovakia
Margareta Nadányiová, Operation and Economics of Transport and Communications, University of Zilina,
Univerzitna 1, 010 26 Zilina, Slovakia
Veronika Kormaňáková, Operation and Economics of Transport and Communications, University of Zilina,
Univerzitna 1, 010 26 Zilina, Slovakia
Abstract
Nowadays, Human Resource Management presents not only creating of working positions and working
tasks but also addresses the need to increase the staff performance. Corporate Performance Management
helps to increase the value of the company and manages the company performance. The contribution deals
with the measuring, evaluating of the working performance and the explaining of core of the Corporate
Performance Management and to its current situation of use in Slovak Republic.
Keywords: performace, management, strategy, process, performance management, performance evaluation
ADDRESS FOR CORRESPONDENCE:Eva Kicova, Operation and Economics of Transport and Communications,
University of Zilina, Univerzitna 1, 010 26 Zilina, Slovakia
E-mail address:eva.kicova@fpedas.uniza.sk
106
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
SUGGESTION OF GREEN CUSTOMER SEGMENTATION IN
SLOVAKIA
Martina Rypáková,University of Žilina in Žilina, Department of Economic, Univerzitná 1, Žilina 010 26,
Slovakia
Ľubica Štefániková, University of Žilina in Žilina, Department of Economic, Univerzitná 1, Žilina 010 26,
Slovakia
Katarína Moravčíková,University of Žilina in Žilina, Department of Economic, Univerzitná 1, Žilina 010 26,
Slovakia
Abstract
One of the most important goals in a business is catch the trend and meet the customer’s need. Marketing
segmentation, as first step of the STP process, is significant to reach this goal. However, the environment is
currently followed by technical and technological innovation, the state of the natural environment is
alarming. Since that fact, there is a place for new segmentation related to environmental sensitiveness, the
interest and motivation for purchasing green products. In Slovakia, there is no official segmentation. This
paper is ambitious to propose it based on questionnaire survey that was randomly mailed to inhabitants in
Slovakia. The results are compared with Hofstede´s cultural dimensions. Therefore, it explores the relation
between results of questionnaire and official Hoftede´s score. In addition, papers contains of several
developed research questions that are tested by statistical methods. To sum up, article recommends
marketing strategy for green product placement and type of credible and responsible communication policy.
Keywords: performace, management, strategy, process, performance management, performance evaluation
ADDRESS FOR CORRESPONDENCE:Martina Rypáková, University of Žilina in Žilina, Department of Economic,
Univerzitná 1, Žilina 010 26, Slovakia
E-mail address:martina.rypakova@fpedas.uniza.sk
107
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
EVALUATION BY USERS OF AN INDUSTRIAL INFORMATION
SYSTEM (XPPS) BASED ON THE DELONE AND MCLEAN
MODEL FOR IS SUCCESS
Hanae Roky, Ecole Nationale de Commerce ET de Gestion de Tanger, route de l'aéroport B.P 1255 90000Tanger Principal, Maroc
Youssef AL Meriouh, Ecole Nationale de Commerce ET de Gestion de Tanger, route de l'aéroport B.P 125590000 Tanger Principal, Maroc
Abstract
This paper proposes an ex post evaluation by users of an information system (IS) dedicated to the
automotive industry (XPPS), which is based on the DeLone and McLean’s information systems success
model. The methodological approach is a mixed-methods case study: we started our research by performing
an exploratory qualitative study at SEBN MA thatwas used to contextualize our research model. This model
was then tested through a quantitative study by adopting a hypothetico-deductive methodology and using
data collected by questionnaire. An analysis of these data by the technique of structural equation modeling
confirms that information quality plays a key role in increasing user satisfaction and intention to use of the
system; the significance of the relationship between the quality of service and the use of the IS; the effect of
both intention to use and use on individual impact and finally the positive influence of the individual impact
on the organizational performance of XPPS. This article provides an empirical validation of the IS success
model developed by DeLone and McLean in the automotive industry, a little investigated topic in the
literature, and shows the managerial implications of using such a model
Keywords: Information systems, DeLone and McLean IS success model, XPPS, structural equation modeling
ADDRESS FOR CORRESPONDENCE:Hanae Roky, Ecole Nationale de Commerce et de Gestion de
Tanger,route de l'aéroport B.P 1255 - 90000 Tanger Principal, Maroc
E-mail address:hanaeroky@hotmail.com
108
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
GREEN MARKETING AND ITS EXPLOITATION IN SLOVAK
COMPANIES
Margaréta Nadányiová, Operation and Economics of Transport and Communications, Univerzitná 1, 010 26
Žilina, Slovak republic
Eva Kicová, Operation and Economics of Transport and Communications, Univerzitná 1, 010 26 Žilina, Slovak
republic
Martina Rypáková, Operation and Economics of Transport and Communications, Univerzitná 1, 010 26
Žilina, Slovak republic
Abstract
A socially responsible company is not only oriented to maximize its profit, but an integral part of its
philosophy is a social and environmental orientation and itself social and environmental interests of the
society. Consumers’ satisfaction and over-all educational process in these areas nowadays are seen as the
important step to company success. Based on this, following paper deals with fundamentals of the
conception of green marketing, which represents environmentally oriented approach (eco-approach) and
responsible management process. The green marketing includes more than just a simple building of
corporate image. It becomes a modern mean of the enforcement of actual environmental trends to a broad
spectrum of business activities. The field of action of green marketing tools is relatively extensive, starting
with the protection of environment, production and sale of products and services with ecological conditions
and requirements, through the final consumption of environmentally friendly products, which affects the
quality of life and health of the whole society. The paper in brief presents the results of the marketing
survey that was focused on finding how chosen Slovak companies applied principles of green marketing and
used green marketing tools within their business activities, if ever. Based on the results of the survey, in the
end of the presented article there are mentioned proposals and measures for the implementation of the
green marketing principles in Slovak companies.
Keywords: Advertisement, Company, Environmental Management System, Green Marketing, Tools of Green
Communication Mix, Public relations
ADDRESS FOR CORRESPONDENCE:Margaréta Nadányiová, Operation and Economics of Transport and
Communications, Univerzitná 1, 010 26 Žilina, Slovak republic
E-mail address:margareta.nadanyiova@fpedas.uniza.sk
109
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ANALYSING THE FINANCIAL EFFECTIVENESS OF THE
NONPROFIT ORGANIZATIONS. CASE STUDY ON HEALTH
ROMANIAN NONPROFITS
Delia Corina Mihaltan, Valahia” University of Târgovişte, Lct. Stancu I. Street, no 35, Romania
Daniela Vitan, Decembrie 1918” University of Alba Iulia, Unirii Street, no 15-17, Romania
Gabriel Cucui, Valahia” University of Târgovişte, Lct. Stancu I. Street, no 35, Romania
Abstract
The effectiveness in nonprofit organizations has different meanings than in profit-orientated companies.
The study proposes to see how the financial effectiveness can be analyzed based on the data provided by
their financial statements. Within the Income Statement, Romanian nonprofit organizations have to include
the income and expenses realized as well as those estimated, so this is the source of information needed in
our study. Our research is based on a sample of nonprofits, chosen from a database developed by CENTRAS
(Assistance center for NGO). The financial effectiveness is calculated, using the ratios method, by reporting
the realized elements to the targeted ones. The period of our analysis involves three fiscal years for the
chosen sample.The results of this study involve measures of financial effectiveness for each entity studied,
the effectiveness evolution over the studied period, identifying factors which influence both effectiveness
and its evolution, and interpreting the results for the whole field.
Keywords: health nonprofit organizations, financial effectiveness analysis, performance, expenses,
Income
ADDRESS FOR CORRESPONDENCE:Delia Corina Mihaltan, Valahia” University of Târgovişte, Lct. Stancu I.
Street, no 35, Romania
E-mail address:dellya_c@yahoo.com
110
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE POSSIBILITIES FOR THE COLOUR MODIFICATIONS OF
THE BEECH WOOD BY THE STEAMING IN THE PRODUCTION
PROCESS
Ivan Klement, Annals of Warsaw University of Life Sciences. 2014. v. No. 88 (2014), ISSN 1898-5912
Jarmila Klementová, Annals of Warsaw University of Life Sciences. 2014. v. No. 88 (2014), ISSN 1898-5912.
Abstract
The wood color and the color of wood products is one of the basic requirements in the selection and
product demand from the customers. This feature is characterized by the appearance of the wood and its
importance increases in the production of furniture, musical instruments and other products made from
wood. The paper deals with research of color modifications of beech wood by atmospheric steaming, one of
the ecological ways of changing the color of wood, without chemicals. The aim of this work is measurement
and evaluation of color changes arising from the steaming of beech samples using different initial moisture
and different thicknesses of the experimental samples. The color change was measured by using the
apparatus Color Reader CR-10 and graphically evaluated using the program Coloroid. At the end the color
difference for the surface layer under different conditions is evaluated. These data are relevant knowledge
in terms of the reverse of market requirements into the production processes."
Keywords: colour modifications wood, beech wood, hydrothermal treatment
ADDRESS FOR CORRESPONDENCE:Ivan Klement, Annals of Warsaw University of Life Sciences. 2014. v. No.
88 (2014), ISSN 1898-5912
E-mail address:klementova@tuzvo.sk
111
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
STRUCTURE RATIOS OF PROFIT AND LOSS ACCOUNT –
SOURCE OF INFORMATION FOR PERFORMANCE ANALYSIS
Radu Marginean, Decembrie 1918” University of Alba Iulia, Unirii Street, no 15-17, Romania
Delia Corina Mihaltan, Valahia” University of Târgovişte, Lct. Stancu I. Street, no 35, Romania
Nicolae Todea, Decembrie 1918” University of Alba Iulia, Unirii Street, no 15-17, Romania
Abstract
The Profit and Loss Account is by definition the main source of information for studying the financial
performance of the companies. Financial ratios describe the relationship between financial indicators, in
general between a result and an effort for the company, in order to offer an image of the financial
profitability, if we use the Profit and Loss account or financial position and an image of financial position if
we use the Balance Sheet.The structure ratios of the Profit and Loss account have the capability to show in
ratios companies’ income and expenses, comparing the different positions of the Profit and Loss account. If
this analysis is made in dynamics, in a few years, we can obtain specific information on companies’
performance in using their assets in order to obtain profit.Our case study performed in dynamics during
eight years (2006-2013), based on real data from the Romania’s furniture industry, on a large enterprise
with more than 700 employees, reveal that the main expenses of the enterprise are with the cost of
employees and with the raw material and materials. Also, using the Pearson correlations coefficient we
could find a direct and strong relationship between the net income of the enterprise and the cost of the
employees.
Keywords: structure ratios, Profit and Loss Account, performance analysis, income, expenses
ADDRESS FOR CORRESPONDENCE:Radu Marginean, Decembrie 1918” University of Alba Iulia, Unirii Street,
no 15-17, Romania
E-mail address:dellya_c@yahoo.com
112
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
PLANNING OF PERSONAL DEVELOPMENT AND
SUCCESSION
Darina Chlebíková, Operation and Economics of Transport and Communications, Department of Economics,
Univerzitná 8215/1, 010 26 Žilina, Slovakia
Mária Mišanková, Operation and Economics of Transport and Communications, Department of Economics,
Univerzitná 8215/1, 010 26 Žilina, Slovakia
Katarína Kramárová, Operation and Economics of Transport and Communications, Department of
Economics, Univerzitná 8215/1, 010 26 Žilina, Slovakia
Abstract
Planning of personal development should ensure the motivation of employees in the company, as well as it
should enable employees to develop their professional skills, provide them some work perspective and
increase the attractiveness of the work in the company. The goal of planning of personal development and
succession in the company is to cover the future need of human resources in the company for the specific
jobs. Flexibility of career planning is nowadays the main requirement for it. Due to changes realized in the
company (the existence of the company, organizational changes, restructuring, etc.) are threatened
workstations of employees, so employees must take the responsibility for the direction of their career by
their own
Keywords: development of human resources; personal development; career; planning succession
ADDRESS FOR CORRESPONDENCE:Darina Chlebíková, Operation and Economics of Transport and
Communications, Department of Economics, Univerzitná 8215/1, 010 26 Žilina, Slovakia
E-mail address:maria.misankova@fpedas.uniza.sk
113
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
DETERMINATION OF DEFAULT PROBABILITY BY LOSS
GIVEN DEFAULT
Mária Mišanková, Operation and Economics of Transport and Communications, Department of
Economics, Univerzitná 8215/1, 010 26 Žilina, Slovakia
Erika Spuchľáková, Operation and Economics of Transport and Communications, Department of
Economics, Univerzitná 8215/1, 010 26 Žilina, Slovakia
Katarína Frajtová-Michalíková, Operation and Economics of Transport and Communications, Department
of Economics, Univerzitná 8215/1, 010 26 Žilina, Slovakia
Abstract
The quantification of expected losses should be based on an analysis of multiple variables, cause the
determination process might be problematic, but it is significant for institutions such as banks but also for
others. Main components of the credit risk are the Probability of Default (PD) and the Loss Given Default
(LGD). These are included in the credit spread, which is the difference in market prices between defaultable
and default-free bonds. The article is dedicated to the theoretical aspects of Loss Given
Keywords: loss given default; credit risk; probabolity of default
ADDRESS FOR CORRESPONDENCE:Mária Mišanková, Operation and Economics of Transport and
Communications, Department of Economics, Univerzitná 8215/1, 010 26 Žilina, Slovakia
E-mail address:maria.misankova@fpedas.uniza.sk
114
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ACHIEVING EXCELLENCE IN PROJECTS: LINKING SUCCESS
FACTORS FOR MANAGING PROJECT QUALITY AND
DEMING PRIZE
Lukáš Vartiak, Operation and Economics of Transport and Communications, Department of
Communications,Univerzitná 8215/1, Žilina 010 26, Slovakia
Abstract
The vagueness of project success and failure resulted in great deal of theories about achieving the
excellence in projects. The purpose of the study is to create a framework for achieving the excellence in
projects, based on the Deming Prize. Secondary research includes analysis, comparison and selection
methods. The result is a model consisting of six criteria, which can be used in various kinds of projects on a
global scale. Recommendation for project teams is to not focus only on how to finalize the project to a
successful end but to try to bring the project to its excellence.
Keywords: project success; project quality; project excellence; quality management; business excellence
ADDRESS FOR CORRESPONDENCE:Lukáš Vartiak, Operation and Economics of Transport and
Communications, Department of Communications, Univerzitná 8215/1, Žilina 010 26, Slovakia
E-mail address:lukas.vartiak@fpedas.uniza.sk
115
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE COMPARISON OF THE QUALITY OF BUSINESS
ENVIRONMENT IN THE COUNTRIES OF VISEGRAD GROUP
Martin Buňo,University of Žilina in Žilina, Department of Economic, Univerzitná 1, Žilina 010 26, Slovakia
Margaréta Nadányiov,University of Žilina in Žilina, Department of Economic, Univerzitná 1, Žilina 010 26,
Slovakia
Dagmar Hrašková,University of Žilina in Žilina, Department of Economic, Univerzitná 1, Žilina 010 26,
Slovakia
Abstract
The business environment in the company covers economic, political, institutional, legal, technological and
cultural conditions in which business process is implemented, ie, process of forming enterprises, and the
implementation of their business activities. The quality of the business environment creates an elementary
precondition for sustainable growth and long-term competitiveness of each global market economy. It
creates the basic conditions for the development of small and medium-sized enterprises. In The Last
decade, in different countries many organizations concerned with measuring the quality of the business
environment on the basis of different parameters have been created. Then compile rankings of economies
and comparison of the positions of the countries at different time period. Indexes provide important
information on the development of individual components of the competitiveness of countries. The article is
the comparison of the quality of the business environment Visegrad countries, since these are with similar
initial condition, with particular attention to the Slovak Republic. Countries will compare by two local
indexes and four global indexes. The article will also determine the results of questionnaire on the quality of
the business environment and the quality changes in the business environment of the Slovak Republic.
Keywords: performace, management, strategy, process, performance management, performance evaluation
ADDRESS FOR CORRESPONDENCE:Martin Buňo, University of Žilina in Žilina, Department of Economic,
Univerzitná 1, Žilina 010 26, Slovakia
E-mail address:martin.buno@fpedas.uniza.sk
116
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
CHANGE: ADAPTING MANAGEMENT IN PUBLIC
ADMINISTRATION
Ani Matei, National School of Political Studies and Public Administration, 6 Povernei Street, Bucharest,
010643, Romania
Cătălina Antonie, National School of Political Studies and Public Administration, 6 Povernei Street,
Bucharest, 010643, Romania
Abstract
The objective of this article is to describe a way for public services leaders to create and lead a wanted
change. Complexity and uncertainty or public organization has a high impact when managers are willing to
conduct change. We try to see if we can change the way attractors behave, and how can them create
chaotic change by influencing the patterns of human interaction. The key of success is not counting on the
on experiences from the private sector, but to adapt all the means and strategy to achieve effectiveness and
innovative. The complexity of change and the complexity of the public organization are two important
points and we try to establish a good way to achieve the organizations means by focusing on tools, strategy
and structures instead of paying attention to how human beings change by forming identities through
relating. The adaptive management is more about changing the usual practices in order to comply also with
some chaotic circumstances and unpredictability, uncertainty, self-governance, emergence and other
premises describing chaotic circumstances. Not only the practices and strategy need to change but also the
leaders need to adapt more to the organizations complexity, its attractors and culture. The managerial
control is very important, but order cannot be established just by knowing the entire situation
Keywords: Complexity; management; adapting management; change; decision making; complex problems
ADDRESS FOR CORRESPONDENCE:Ani Matei, National School of Political Studies and Public Administration,
6 Povernei Street, Bucharest, 010643, Romania
E-mail address:catalina_antonie@yahoo.co.uk
117
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
EMPIRICAL ASSESSMENT OF THE EUROZONE MONETARY
POLICY TRANSMISSION IN LATVIA
Signe Balina,University of Latvia, Aspazijas blvd. 5, Riga, Latvia
Rita Balina,University of Latvia, Aspazijas blvd. 5, Riga, Latvia
Abstract
The purpose of the paper is to evaluate the international transmission effects of euro area monetary policy
shocks on the main economic and financial variables in Latvia in period 2000-2014. Empirical assessment is
made using a standard structural vector autoregression (SVAR) model of the euro area, augmented by the
Latvian variables of interest (real GDP per capita, annual inflation and money market interest rate, and
consecutively by additional variables: real private consumption per capita, investments, exports and imports,
various loan interest rates and real wages).The estimated SVAR model shows that a negative monetary policy
shock in the euro area has a strong and persistent effect on Latvian economy via interest rate and foreign
demand channels. The main results shown by impulse response functions suggest that the estimated
reaction of Latvian variables is several times stronger than the reaction of euro area aggregates. Volatility of
reactions can be explained by the small size and high openness level of Latvian economy.
Keywords: monetary transmission, Latvia, Euro area, Structural VAR
ADDRESS FOR CORRESPONDENCE:Signe Balina,University of Latvia, Aspazijas blvd. 5, Riga, Latvia
E-mail address:signe.balina@lu.lv
118
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
BRAND VALUATION AS AN IMMANENT COMPONENT OF
BRAND VALUE BUILDING AND MANAGING
Jana Majerová, Operation and Economics of Transport and Communications, Department of Economics,
Univerzitná 8215/1, 010 26 Žiline, Slovak Republic
Tomáš Klieštik, Operation and Economics of Transport and Communications, Department of Economics,
Univerzitná 8215/1, 010 26 Žiline, Slovak Republic
Abstract
The process of brand value building and managing should form part of the strategic marketing of any
enterprise whose primary objective is the market share growth. This is because the brand has the potential
to be a source of a long-term sustainable competitive advantage of such an enterprise. But there is lack of
desired result within the branding efforts without the efficient method of brand value quantifying.
Nowadays, there are many methods of brand valuation, which can be grouped into internally homogeneous
groups based on their access to financial indicators usage, possible objectives, intended universality of
value, brand risk representing and so on. These methods have differences among themselves, particularly in
relation to the scope and nature of the input data and reliability and validity of obtained results in relation
to its further applicability in branding. This is the reason why the results of critical evaluation focused on
different methods of brand valuation in the context of the Slovak branding specifics, is the aim of this paper.
Most of published results form part of the special research realized to analyze possible sources of
competitive advantages of Slovak enterprises. In this research, it was found that the current state of
branding in the Slovak Republic is unsatisfactory and not competitive with foreign. As one of the reasons,
the absence of a continuous brand value monitoring was detected. So, we offer a brief overview of
applicable methods, which are convenient to specific Slovak conditions and which could be used to make
brands competitive on the international base of globalized market.
Keywords: brand; brand value; brand value building; brand value managing; income approach
ADDRESS FOR CORRESPONDENCE:Jana Majerová, Operation and Economics of Transport and
Communications, Department of Economics, Univerzitná 8215/1, 010 26 Žiline, Slovak Republic
E-mail address:jana.majerova@fpedas.uniza.sk
119
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE SUPPORT OF THE CULTURAL HERITAGE UTILIZATION
IN HISTORICAL TOWN RESERVES
Martina Kalamárová,Technical university in Zvolen, T.G. Masaryka 24, 960 53 Zvolen, Slovakia
Erika Loučanová,Technical university in Zvolen, T.G. Masaryka 24, 960 53 Zvolen, Slovakia
Ján Parobek,Technical university in Zvolen, T.G. Masaryka 24, 960 53 Zvolen, Slovakia
Mikuláš Šupín,Technical university in Zvolen, T.G. Masaryka 24, 960 53 Zvolen, Slovakia
Abstract
The paper is focused on a cultural heritage. It reports a new perspective on the cultural heritage as a cultural
capital, its perception as a bearer of cultural and economic values. The objective was to identify and
evaluate, on basis of theoretical foundation of the cultural heritage as a development potential of the
territory, which instruments the local governments use to regulate and support the utilization of the
immovable cultural heritage in order to develop the territory. We analyzed the use of selected tools by local
governments with declared historical town reserves in Slovakia. The overview of actual issues related to the
state of the cultural heritage and the proposal of ways of the cultural heritage utilization support is also
presented. Provided recommendations can serve as a basis for adopting measures to improve the operation
of local governments in the cultural heritage support.
Keywords: cultural heritage, cultural capital, values of cultural heritage, support of cultural heritage
utilization
ADDRESS FOR CORRESPONDENCE:Martina Kalamárová, Technical university in Zvolen, T.G. Masaryka 24,
960 53 Zvolen, Slovakia
E-mail address:parobek@tuzvo.sk
120
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ANALYSIS OF SLOVAK CONSUMER'S PERCEPTION OF THE
GREEN MARKETING ACTIVITIES
Jana Majerov, Operation and Economics of Transport and Communications, Department of Economics,
Univerzitná 8215/1, 010 26 Žiline, Slovak Republic
Abstract
Standard strategic goals of a company are related to the achievement of predefined values in the area of
sales or a market share. Their achievement is conditional upon obtaining a stable consumer preferences and
some competitive advantage. Applying traditional marketing activities does not have a desired effect;
companies have been forced to search new ways to achieve their goals. One of these ways is to implement
the concept of socially responsible behaviour with an emphasis on the application of green marketing. At
the present green marketing does not represent only one of the tools of company’s image building. In fact,
its implementation is primarily public commitment of company’s management to carry business in the way,
which ensures economic development, and at the same time it is realizing of the responsibility for increasing
of environmental and social performance. The contribution papers are focused on the efficiency of the
green marketing as a tool of competitive advantage in the context of Slovak consumer's perception. The
goal of the survey, whose outputs are partially presented in the article, was to identify the relationship of
Slovak consumers to green marketing activities and perception of this concept in relation to its impact on
the buying decision. Following achieving information there are formulated recommendations for application
of green marketing as a tool of competitive advantage in the conclusion.
Keywords: consumer; consumer's perception; green marketing; competitive advantage
ADDRESS FOR CORRESPONDENCE:Jana Majerov, Operation and Economics of Transport and
Communications, Department of Economics, Univerzitná 8215/1, 010 26 Žiline, Slovak Republic
E-mail address:jana.majerova@fpedas.uniza.sk
121
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ECO-INNOVATION PERFORMANCE OF SLOVAKIA
Erika Loučanová,Technical university in Zvolen, T.G. Masaryka 24, 960 53 Zvolen, Slovakia
Ján Parobek,Technical university in Zvolen, T.G. Masaryka 24, 960 53 Zvolen, Slovakia
Martina Kalamárová,Technical university in Zvolen, T.G. Masaryka 24, 960 53 Zvolen, Slovakia
Hubert Paluš,Technical university in Zvolen, T.G. Masaryka 24, 960 53 Zvolen, Slovakia
Jozef Lenoch,Mendel university in Brno, Zemědělská 3, 613 00 Brno, Czech republic
Abstract
The paper deals with the evaluation of the eco-innovation situation in the Slovak Republic. The situation is
evaluated in terms of eco-innovation scoreboard, which consists of five areas. Different eco-innovations
influence environmental, economic and social growth of enterprises, so they positively influence sustainable
development. Therefore, it is convenient to identify the eco-innovative performance of Slovakia and its
favorable and critical areas through the analyses. Subsequently, results found out information points to the
possibilities, which have influence on the positive development of the eco-innovation
Keywords: Innovation; Eco-innovation; Eco-innovation scoreboard
ADDRESS FOR CORRESPONDENCE:Erika Loučanová, Technical university in Zvolen, T.G. Masaryka 24, 960 53
Zvolen, Slovakia
E-mail address:parobek@tuzvo.sk
122
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
USE OF BIG DATA FOR COMPETITIVE ADVANTAGE OF
COMPANY
Milan Kubina, Management Science and Informatics, University of Zilina, Univerzitna 8215/1, 010 26 Zilina,
Slovakia
Michal Varmus, Management Science and Informatics, University of Zilina, Univerzitna 8215/1, 010 26
Zilina, Slovakia
Irena Kubinová, Management Science and Informatics, University of Zilina, Univerzitna 8215/1, 010 26
Zilina, Slovakia
Abstract
Information is present all around us in different kind of forms. Huge amounts of information are produced
every day in big variety of forms. Information plays crucial role for people and for companies as well. Their
survival in the highly competitive environment depends upon possessing the right information in the right
time. Companies must have information concerning their customers, products, environment and
themselves also.The aim of the paper is to show the way to reach competitive advantage by using big data
and innovation approaches based on the analysis of literature and conducted research. During the research
were used these methods: content analysis, documents study, comparative analysis, process analysis,
statistic analysis, empirical research and more. One of the main results is model of information system for
work with big data, that is base for successful correct using of information to reach competitive advantage
in the market.
Keywords: Big Data, management, decision-making, information system, efficiency, technologies,company
ADDRESS FOR CORRESPONDENCE:Milan Kubina , Management Science and Informatics, University of Zilina,
Univerzitna 8215/1, 010 26 Zilina, Slovakia
E-mail address:michal.varmus@fri.uniza.sk
123
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ENSURING BUSINESS CONTINUITY ASSUMPTION FOR
ROMANIAN INVESTMENT FIRMS – AN EXPRESSION OF
GOOD GOVERNANCE IN FINANCIAL REPORTING
Loan Ovidiu Spătăcean, University from Tirgu Mures, Nicolae Iorga no. 1, Tirgu Mures, 540088, Romania
Abstract
We based our research on the hypothesis that adequate corporate governance practices established within
Romanian investment firms are designed to ensure the financial soundness, bringing added value and
credibility from the perspective of investors. Moreover, investor protection is significantly increased if the
selection decision regarding a certain investment firm is based on a rigorous analysis of the bankruptcy risk.
On other hand, the capital market supervision authority (Financial Supervison Authority) would show great
interest in results obtained from bankruptcy risk assessment models, for the purpose of ensuring market
integrity. This paper aims to test and analyze the results determined under two classical models used for
assessing the risk of bankruptcy (Altman and Conan-Holder). We investigated a sample of more than 20
Romanian investment firms, summing a total market share of around 40% at the end of 2014. Main results
show a pesimistic view in terms of the capacity to sustain financial soundness imposed in terms of
prudential supervision under MiFID requirements. We believe these results may suggest major changes in
the Romanian capital market in terms of mergers and aquisitions involving investment firms over the next 35 years.
Keywords: bancryptcy risk, risk assessment, Altman model, Conan-Holder model, Z score function,
investment firm, prudential supervision
ADDRESS FOR CORRESPONDENCE:Loan - Ovidiu Spătăcean, University from Tirgu Mures, Nicolae Iorga no. 1,
Tirgu Mures, 540088, Romania
E-mail address:ovidiu.spatacean@ea.upm.ro
124
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
CONTEXT AWARE MOBILE LEARNING AS A FACTOR FOR
ECONOMIC GROWTH
Signe Balina, Latvia, Raiņa blvd. 19, Latvia, IT Competence Centre, Lacplesa str. 41., Riga, Lavtia
Nauris Paulins,Latvia University of Agricultere, Liela Str. 2, Jelgava, Latvia
Abstract
This paper deals with the role of mobile learning in education, which is unique in terms of flexibility of time
and location, but it requires extra planning and analyses of appropriate technologies during learning design
process. The contextual information can be static, but some parts are dynamic and unpredictable. In this
paper the model which combines static and dynamic context for mobile learning content development is
proposed. This model will promote the productivity growth that has a major impact on economic growth.
Keywords: Mobile technologies, education,productivity
ADDRESS FOR CORRESPONDENCE:Signe Balina, Latvia, Raiņa blvd. 19, Latvia, IT Competence Centre,
Lacplesa str. 41., Riga, Lavtia
E-mail address:signe.balina@lu.lv
125
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE ANALYSIS OF WOM IN SLOVAK REPUBLIC AND IMPACT
OF WOM ON CONSUMERS' PURCHASING DECISION
Michal Dzian, Technical university in Zvolen, T.G. Masaryka 24, 960 53 Zvolen, Slovakia
Miroslava Triznova,Technical university in Zvolen, T.G. Masaryka 24, 960 53 Zvolen, Slovakia
Vladislav Kaputa,Technical university in Zvolen, T.G. Masaryka 24, 960 53 Zvolen, Slovakia
Mikulas Supin,Technical university in Zvolen, T.G. Masaryka 24, 960 53 Zvolen, Slovakia
Abstract
Communication is one of the basic things for building up human relations. People often spread
theiropinions and information about products and services. This article focuses on the analysis of
marketingcommunication and WOM in Slovak republic. Word of mouth is an informal communication
between customers, which consist of information about products and services. Nowadays in Slovakia this
topic isvery frequent but still not very investigated. The main object of the survey is to find the reasons for
which people are willing to communicate about their products and services. The authors also examine the
impact of word of mouth communication on consumers purchasing decision. Collected data wereanalyzed
by using the basic statistic tools. The objects of the research are respondents from generation Y. Collected
data are based on questionnaire survey. The aim of this study is to determine the main reasonfor spreading
up the word of mouth about products and services. The results of the survey show differences in
communication of generation Y in Slovak republic in comparison with standardsand paradigms of marketing
communication
Keywords:marketing communication; word of mouth; marketing research; Generation Y
ADDRESS FOR CORRESPONDENCE:Michal Dzian, Technical university in Zvolen, T.G. Masaryka 24, 960 53
Zvolen, Slovakia
E-mail address:miroslava.triznova@tuzvo.sk
126
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
LEADERSHIP IN CRISIS MANAGEMENT: SEPARATION OF
LEADERSHIP AND EXECUTIVE CONCEPTS
Tuğba Fener, İstanbul Kültür University, İstanbul,34147,Turkey
Tuğçe Çevik,İstanbul Kültür University, İstanbul,34147,Turkey
Abstract
Crisis is the truth of today’s fast paced business world. Rapid organizational change, changing economic
conditions, problems of personnel, unexpected technological changes and political effects cause instability
on today’s business world. This instability appears out of state control as economic disruptions that result in
crisis. Crisis affecting our country and all other countries in the world also influences not only vacated
people but also other individuals who concerns about losing their jobs. This economic uncertainty seemingly
interests corporations. However environment is also one of the factors that affects crisis. If crisis isn’t
brought under control or managed properly, it will come about and create chain crisis. Because of the
increasing chaos, change from authoritarian leadership through teamwork and participative management
mentality has been observed. Commerce has been getting more and more complicated and complex. These
changes have transformed traditional crisis leaders to a leader model that makes scenario analysis and work
done co-ordinately with a team by gathering lots of different point of view to create optimum solution.
Leadership and crisis concepts are discussed together in order that implementation of leadership in crisis
can be understood. Crisis leadership is also regarded as optimally and timely assessment process of adverse
condition’s effects whatever its reason is. In the first section of this article, which will be presented with
extensive literature, general information about leadership concept from Total Quality Management
principles and comparison of leader and executive concepts will be given. In the second section, leadership
in crisis management will be mentioned and in the last section the importance of lead executive in crisis and
its contribution to literature will be reviewed.
Keywords: Leadership, Crisis Management, Total Quality Management
ADDRESS FOR CORRESPONDENCE:Tuğçe Çevik,İstanbul Kültür University, İstanbul,34147,Turkey
E-mail address:tugcecevik@gmail.com
127
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ANALYSIS AND MODELING OF SITUATION OF LONG –
TERM UNEMPLOYED JOBSEEKERS IN SLOVAK LABOR
MARKET
Lucia Švábová, Faculty of Operation and Economics of Transport and Communications, Department of
Quantitative Methods and Economic Informatics, Univerzitná 1, 010 26 Žilina, Slovak republic
Marek Ďurica, Faculty of Operation and Economics of Transport and Communications, Department of
Quantitative Methods and Economic Informatics, Univerzitná 1, 010 26 Žilina, Slovak republic
Abstract
The situation with unemployment is a long-term problem for many years in Slovakia. The jobseeker
registered in the Labor office for more than 12 consecutive months is considered to be long-term
unemployed. The inability to locate these people in the labor market is a major economic problem in
Slovakia. These people have a negative impact on the economy of the state because they did not bring in
any capital to the economy. On the contrary, the state has to subsidize them by social benefits. In the paper
the influence of the factors to the long-term unemployability in Slovakia using real data about
unemployment from Slovak Central Office of Labor, Social Affairs and Family will be identified and analyzed.
This identification and analysis will be focused on the personal characteristics of the jobseekers and local
economic indicators of their living environment too. The duration of unemployment of long – term
jobseekers depending on these factors will be statistically modeled. To optimize the conditions and amount
of the regular and one-off grant of active labor market policy the knowledge of the structure of long-term
unemployed jobseekers and identification of their characteristics is necessary.
Keywords: Jobseeker, Long – term unemployment, Slovak labor market, Active labor market policies
ADDRESS FOR CORRESPONDENCE: Lucia Švábová, Faculty of Operation and Economics of Transport and
Communications, Department of Quantitative Methods and Economic Informatics, Univerzitná 1, 010 26
Žilina, Slovak republic
E-mail address:lucia.svabova@fpedas.uniza.sk
128
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE TREND ANALYSIS OF TRANSPORT DEVELOPMENT IN
SLOVAK REPUBLIC
Miriam Garbárová, Operation and Economics of Transport and Communications, University of Žilina,
Univerzitná 8215/1,010 26 Žilina, Slovak Republic
Martina Strežová, Operation and Economics of Transport and Communications, University of Žilina,
Univerzitná 8215/1,010 26 Žilina, Slovak Republic
Abstract
The paper is devoted to the current state and conditions of road and railway transport in the Slovak
Republic, including selected indicators. Through the use of indicators analysis is identified the trend and on
the basis of the trends is possible to determine the forecast of future development. Trend statement
presents a key factor to successful decision-making in the future.
Keywords: trend analysis, road transport, railway transport, indicators, infrastructure,passenger
ADDRESS FOR CORRESPONDENCE: Miriam Garbárová, Operation and Economics of Transport and
Communications, University of Žilina, Univerzitná 8215/1,010 26 Žilina, Slovak Republic
E-mail address:miriam.garbarova@fpedas.uniza.sk
129
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
NVESTIGATING CORRELATIONS BETWEEN PERSONALITY
TRAITS AND LEADERSHIP
STYLES IN NORWEGIAN MILITARY CADETS
Ole Boe, Department of Military Leadership and Tactics, Norwegian Military Academy, P.O. Box 42 Linderud,
0517 Oslo, Norway
Torill Holth, Department of Military Leadership and Tactics, Norwegian Military Academy, P.O. Box 42
Linderud, 0517 Oslo, Norway
Abstract
Problem Statement: Leading in the military is a challenging task. Purpose of Study: This paper discusses
possible correlations between personality traits and the leadership style Developmental Leadership (DL).
Methods: A personality test known as 16PF was used in order to measure the personality traits of 16 cadets
at the Norwegian Military Academy. Furthermore the developmental leadership questionnaire (DLQ) was
used in order to investigate the frequency of the DL style among the cadets. Findings and Results: Our
results showed that the role model reveals a high degree of planning, a sense of duty, and a sense of
organizing, and is trustful and accepting. The leader who shows personal care is also relaxed. We also found
a correlation between others judgment of a cadet having a high degree of personal care and that one
perceives oneself as direct and authentic. There also existed a strong tendency that cadets that scored high
on individualized care and on inspiration and motivation also were more group oriented and those they
seek closeness more than they are individualistic. However, we cannot show that extrovert cadets also score
high on DL in general. It was also found that the group-oriented leader chose DL as the preferred leadership
style. Conclusions and Recommendations: Some of the results are quite surprising. This may be explained by
the sample size, so therefore it is important to conduct studies of larger groups in order to get more
conclusive answers.
Keywords: Developmental leadership; creativity;16PF
ADDRESS FOR CORRESPONDENCE: Ole Boe, Department of Military Leadership and Tactics, Norwegian
Military Academy, P.O. Box 42 Linderud, 0517 Oslo, Norway
E-mail address:olboe@mil.no.
130
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
QUANTIFICATION OF CREDIT RISK WITH THE USE OF
CREDITMETRICS
Kollár Boris, University of Žilina, FPEDAS, department of economics,Univerzitná 1,010 26 Žilina 010 26,
Slovakia
Weissová Ivana, University of Žilina, FPEDAS, department of economics, Univerzitná 1,010 26 Žilina 010 26,
Slovakia
Siekelová Anna, University of Žilina, FPEDAS, department of economics,Univerzitná 1,010 26 Žilina 010 26,
Slovakia
Abstract
The main aim of this paper is to present basic characteristics of CreditMetrics model and its model
application. The importance of accurate credit risk quantification is growing nowadays in global economy
just like in local economies. CreditMetrics approach is designed to measure the risk of credit loss caused by
changes in the creditworthiness of borrowers. Loss does not occur only in the case of counterparty's default,
but also upon its transition into worse rating category. The output of this model, however, is the entire
distribution function of portfolio value. We will present application of this method for single bond. For this
purpose we will use analytical method. We will use methods of formal logic such as: analysis, synthesis,
deduction and comparison. The result will be comprehensive overview of CreditMetrics results under the
conditions of local economy. We will also mention test results of various renowned agencies, which reflect
the accuracy of this model.
Keywords: Credit, risk, model,analysis
ADDRESS FOR CORRESPONDENCE: Kollár Boris, University of Žilina, FPEDAS, department of
economics,Univerzitná 1,010 26 Žilina 010 26, Slovakia
E-mail address:kollar.1988@gmail.com
131
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
SELF-AWARENESS IN MILITARY OFFICERS
WITH A HIGH DEGREE OF DEVELOPMENTAL LEADERSHIP
Ole Boe, Department of Military Leadership and Tactics, Norwegian Military Academy, P.O. Box 42 Linderud,
0517 Oslo, Norway
Torill Holth, Department of Military Leadership and Tactics, Norwegian Military Academy, P.O. Box 42
Linderud, 0517 Oslo, Norway
Abstract
Problem Statement: Being self-aware about your preferred leadership behavior is important for a military
officer. Equally important is getting feedback that indicates how others perceive your leadership behavior.
Purpose of Study: To investigate the degree of self-awareness regarding military cadet’s leadership
behaviour and how this was correlated with others perceptions of the same leadership behavior. Methods:
This study was an explorative and descriptive study. 26 cadets at the Norwegian Military Academy filled out
the Developmental Leadership Questionnaire (DLQ) measuring their degree of developmental leadership, as
well as their degree of transactional leadership and laissez-faire leadership. The cadets also had to send the
same DLQ to between 6-10 commanders/colleagues and subordinates in order to get feedback from them
on their leadership behavior. Findings and Results: It was found that the cadets scored themselves lower on
both developmental leadership and on the positive parts of transactional leadership and higher on both the
negative parts of transactional leadership and on laissez-faire leadership as compared to their respondents.
Conclusions and Recommendations: Looking at the scores the cadets gave themselves they scored quite
high on developmental leadership and on the positive sides of transactional leadership, and quite low on
the negative sides of transactional leadership and on laissez-faire leadership. This indicates that they are
developmental leaders although they may not see this as clearly as their respondents.
Keywords: Developmental leadership; transactional leadership; non-leadership; result of leadership; selfawareness
ADDRESS FOR CORRESPONDENCE: Ole Boe, Department of Military Leadership and Tactics, Norwegian
Military Academy, P.O. Box 42 Linderud, 0517 Oslo, Norway
E-mail address:olboe@mil.no.
132
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
RESIDENTIAL DEVELOPMENT FROM A HISTORICAL
PERSPECTIVE AND ITS IMPACT ON ACTUAL APARTMENT
MARKET PRICES ON THE CZECH REAL ESTATE MARKET
Martin Cupal,Masaryk University, Faculty of Economics and Administration, Lipová 507/41a, Brno, 602 00,
Czech Republic
Abstract
Historical development of residential houses probably has some influence on the actual market prices of
apartments. It is therefore to ensure that this influence has to be correctly evaluated and adjusted to
eliminate the other factors. The influence will also be identified according to the probable motives and
preferences on demand side.The methodology is based on the formation a comparative database of
apartments as homogeneous as possible, across different periods of construction, which can be divided on
the Czech real estate market into a typical period of time with its specific features for each one.Each
database corresponds to a town where it is possible to detect thus defined significant differences. Compiled
and modified database can be statistically tested using linear parametric and non-parametric models.The
findings showed price differences across the individual periods of construction and formulated a functional
(graphic) expression of this dependence for individual towns as well as an aggregate for the entire the Czech
market - global curve in substance. Subsequently it was discussed as possible causes not only from the
demand side of the market
Keywords: Market price; real estate; linear model; residential house;flat
ADDRESS FOR CORRESPONDENCE:Martin Cupal,Masaryk University, Faculty of Economics and
Administration, Lipová 507/41a, Brno, 602 00, Czech Republic
E-mail address:martin.cupal@gmail.com
133
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE RELATIONSHIP BETWEEN DEVELOPMENTAL
LEADERSHIP, THE RESULTS OF LEADERSHIP AND
PERSONALITY FACTORS
Ole Boe, Department of Military Leadership and Tactics, Norwegian Military Academy, P.O. Box 42 Linderud,
0517 Oslo, Norway
Torill Holth, Department of Military Leadership and Tactics, Norwegian Military Academy, P.O. Box 42
Linderud, 0517 Oslo, Norway
Abstract
Problem Statement: The relations between a leader and his or her colleagues are important in order to
achieve results in any organization. Purpose of Study: To investigate the leadership style
developmentalleadership (DL) and any relationship with the factor results of leadership in DL. A second
purpose was to investigate the relation between the factor results of leadership and the five personality
factors in the personality test NEO PI-R.Methods: 16 respondents working in a municipality in Norway filled
out the personality test NEO PI-R. In addition the developmental leadership questionnaire (DLQ) was used
in order to collect data on the respondents’ leadership. The respondents were also requested to send the
DLQ to between 6-10 managers/colleagues and subordinates in order to get objective feedback on their
leadership behavior. The respondents were divided into a high and a low results group dependent upon
their scores on the factor result of leadership in DL. Findings and Results: No significant differences were
found in the high results group between the respondents and the colleagues score on the different aspects
of DL. Significant differences were however found in the low results group between the respondents and
the colleagues score on the different aspects of DL. No significant differences existed between the two
groups regarding the score on the five personality factors. Conclusions and Recommendations: A
relationship seemed to exist betweenthe leadership style DL and the factor results of leadership but not
with any of the five personality factors.
Keywords: Developmental leadership; transactional leadership; result of leadership; personality factors;NEO
PI-R
ADDRESS FOR CORRESPONDENCE: Ole Boe,Department of Military Leadership and Tactics, Norwegian
Military Academy, P.O. Box 42 Linderud, 0517 Oslo, Norway
E-mail address:olboe@mil.no.
134
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
DEVELOPMENT AND REGULATORY FACTOR OF
PROFESSIONAL BODIES IN THE AUDIT ACTIVITY
Adrian Stefan-Duicu, Valahia University Of Targoviste, Trentacinque Th Stancu Lon, Targoviste, 130105,
Romania
Viorica Mirela Stefan-Duicu,Valahia University of Targoviste, 35. th Stancu Ion Street, Targoviste, 130105,
Nicolae Titulescu University,Calea Vacaresti, 04005, Romania
Abstract
The audit activity is seen as a process in a continuous modelling and alignment to the requirements imposed
by economic space. This paper aims to highlight the need to provide accurate and complete information by
members of the relevant professional bodies that can guarantee a high professional training and
competence of the active working team. The auditing process represents and integrated multi-stage
approach, legislation, instruments with an individually specific corpus for the audit but also instruments
supplied by other sources such as accounting (through the financial statements and the importance of the
accounting methods), finances (the financial and banking relationships), management both at a micro and a
macro-environment, share markets, taxation etc.The purpose of this paper is to point out first the
independent existence of professional bodies as a set of base knowledge and then expand the amount of
information for proper auditing services, highlighting the importance of rigor in the regulation of these
activities.
Keywords: audit, professional organism, regulations, professional services competence
ADDRESS FOR CORRESPONDENCE:Adrian Stefan-Duicu,Valahia University of Targoviste, 35 th Stancu Ion
Street, Targoviste, 130105, Romania
E-mail address:chirita.mirela@gmail.com
135
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ASPECTS REGARDING THE USE OF MODELING IN
ACCOUNTING
th
Sălișteanu Simona-Florina, Valahia University of Târgoviște. 35 Stancu Ion Street, Târgoviște. 130105,
România
Oros Olivera Ecaterina, Valahia University of Târgoviște. 35th Stancu Ion Street, Târgoviște. 130105,
România
Pece Andreea Maria, Babes-Bolyai University of Cluj-Napoca.58-60th Teodor Mihali Street, Cluj-Napoca.
400591, România
Abstract
The purpose of this article is to present some theoretical and practical aspects regarding the use of
modeling in accounting. The paper defines the concepts of modeling and accounting model, and continues
with a case study referring to a collective evaluation of impaired assets. Because of the importance of
accounting information in the financial statements and not only, we analyzed the relationship between the
models, the information systems and the modeling process. As a conclusion, we support the idea that by
introducing the modeling process in accounting, we obtain a superior quality of the accounting information.
Keywords: Modeling, accounting models, accounting information, accounting information systems, impaired
assets, ECL model
th
ADDRESS FOR CORRESPONDENCE:Sălișteanu Simona-Florina, Valahia University of Târgoviște. 35 Stancu
Ion Street, Târgoviște. 130105, România
E-mail address:simona.salisteanu@gmail.com
136
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE ANALYSIS OF THE EVOLUTION AND OF STRUCTURAL
CHANGES OF THE MAIN MACROECONOMIC INDICATORS,
WHICH CHARACTERIZE THE HEALTH AND WELFARE
SYSTEM IN ROMANIA
Andreea Iluzia Iacob,The Bucharest Academy of Economic Studies, 6, Romana Square, district 1, 010374,
Romania
Silvia Elena Cristache, The Bucharest Academy of Economic Studies, 6, Romana Square, district 1, 010374,
Romania
Dragos Ungureanu,Spiru Haret University, 13 Doamnei Str., Bucharest, district 3, 030052, Romania
Abstract
Most Western countries have passed in the last decade of the twentieth century through significant changes
in the health system domain, transformations that directly relate to the financial, organizational and
regulatory framework. Romania, along with other European countries, joined the trend of transforming the
social and health systems. The health sector is involved in one of the most substantial reforms of the entire
Romanian society. In this macroeconomic context, a series of specific indicators are used to characterize the
health system in Romania (the number, structure and evolution of medical personnel, the number of health
units, employment in health and social care, the average gross nominal earnings in health and welfare
system, GDP allocated to health etc.). In conclusion, health state is a complex concept, which is always in a
systemic relationship with the overall state of society and, therefore, with the other components of the
economy such as the quality of life, of the environment, of the cultural and educational level etc.
Keywords:health and social care system; number of physicians; number of hospitals; beds in hospitals per
1000 inhabitants; number of patients out of hospital; econometric model
ADDRESS FOR CORRESPONDENCE:Andreea Iluzia Iacob,The Bucharest Academy of Economic Studies, 6,
Romana Square, district 1, 010374, Romania
E-mail address:andreea.iacob@csie.ase.ro
137
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ECONOMIC INCLUSION AND HEALTH INVESTMENTS IN
SOUTH EASTERN EUROPEAN COUNTRIES
Denada Frasholli, Banking and Finance Department Epoka University, Tirana, Albania
Eglantina Hysa, Lecturer at Economics Department Epoka University, Tirana, Albania
Abstract
Contrary to the well-recognized and studied causality running from economic growth to health, this study
presents evidence of the reverse causation - from health to economic growth. The study tries to analyze the
processes and connections that trigger the relationship between investment in health and the achievement
of economic growth. This paper goes through a review and an analysis of the effects that health investment
has on economic growth and the economic rationale for investing in health. The focus of this research paper
is finding out how better health serves as a predictor of economic growth and the degree to which
economic growth is explained by health expenditures in South Eastern European countries. Regression
analysis, used in identifying the relation between health expenditure per capita and GDP per capita for SEE
countries, are based in the data of World Bank for years 2000-2011.
Keywords: Health, Investment, GDP per Capita
ADDRESS FOR CORRESPONDENCE: Denada Frasholli, Banking and Finance Department Epoka
University, Tirana, Albania
E-mail address:dfrasholli10@epoka.edu.al
138
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
IDENTIFICATION OF THE MAIN LEVELS IN THE
MANAGEMENT OF INNOVATION PROCESSES
Viliam Lendel,Faculty of Management Science and Informatics, University of Zilina, Univerzitná 8215/1, 010
26 Žilina, Slovak Republic
Štefan Hittmár,Faculty of Management Science and Informatics, University of Zilina, Univerzitná 8215/1,
010 26 Žilina, Slovak Republic
Eva Siantová,Faculty of Management Science and Informatics, University of Zilina, Univerzitná 8215/1, 010
26 Žilina, Slovak Republic
Abstract
The main aim of the paper is highlight the possibility of identification of the main levels in the management
of innovation processes. The identification of the current level can significantly contribute to improving the
management of innovation processes in Slovak businesses. The recommendations should serve as a
valuable tool for managers to a successful course of innovation processes in the company. This paper
reports the results of research about the achieved level of innovation processes in terms of Slovak
businesses.
Keywords: innovation, innovation process, innovation management, level,company
ADDRESS FOR CORRESPONDENCE:Viliam Lendel,Faculty of Management Science and Informatics,
University of Zilina, Univerzitná 8215/1, 010 26 Žilina, Slovak Republic
E-mail address:viliam.lendel@fri.uniza.sk
139
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE MEASUREMENT AND EVALUATION OF THE SERVICE
QUALITY THROUGH CUSTOMERS ‘SATISFACTION
Jarmila Klementová, Technical University, T.G. Masaryka 24, Zvolen 960 53, Slovakia
Ján Závadský, Matej Bel University, Tajovského 10, Banská Bystrica 975 90, Slovakia
Zuzana Závadská, Matej Bel University, Tajovského 10, Banská Bystrica 975 90, Slovakia
Abstract
The contribution deals with the measurement and evaluation of the service quality. It is carried out through
the proposed quality criteria for the field of education and information services provided to customers by
the institution. The customers evaluate proposed criteria through questionnaires, using the five-grade rating
scale, through which reflect the level of their satisfaction, respectively dissatisfaction with the criterion. The
evaluation of individual quality criteria determines in which areas of the process of providing services
improvement is needed. The measurement results are evaluated statistically and graphically, and also by
the correlation analysis on the basis of which can be determined dependence between the quality criteria.
These results are of great importance in determining in the quality management process, they allow
determining of the impact of changes of one criterion on the other criteria, and the more precise
determination of priorities for improving of the services quality.
Keywords: service quality, information services, customers’ satisfaction, management of quality
ADDRESS FOR CORRESPONDENCE:Jarmila Klementová, Technical University, T.G. Masaryka 24, Zvolen 960
53, Slovakia,E-mail address:klementova@tuzvo.sk
140
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
INNOVATION AND ECONOMIC GROWTH: AN
EMPIRICAL ANALYSIS FOR CEE
Andreea Maria Pece, Faculty of Economics Sciences and Business Administration, Babes-Bolyai University,
Cluj-Napoca, Romania
Olivera Ecaterina Oros Simona, Faculty of Economics, Valahia University, Targoviste, Romania
Florina Salisteanu, Faculty of Economics, Valahia University, Targoviste, Romania
Abstract
The innovation, R&D expenditures and the investments in technology are premises for ensuring
competitiveness and progress, and through them a sustainable economic growth. A sustained level of
education of the workforce, increasing investments in research area, the creation of the new products and
the facile access of investors to stock markets, firstly, will ensure the development of the private and public
sectors, and secondly, will improve the living conditions of the population.The purpose of this paper is to
analyze if the long term economic growth is influenced by the innovation potential of an economy. Our
analysis was performed by using multiple regression models estimated for the following CEE countries,
namely Poland, Czech Republic and Hungary. In order to quantify the innovation we have used various
variables, such as number of patents, number of trademarks, R&D expenditures. The results provide
evidence of a positive relationship between economic growth and innovation.
Keywords: economic growth, innovation, education, research and development, CEE countries
ADDRESS FOR CORRESPONDENCE: Andreea Maria Pece, Faculty of Economics Sciences and Business
Administration, Babes-Bolyai University, Cluj-Napoca, Romania
E-mail address:andreeapece@yahoo.com
141
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
CALCULATIONS IN MANAGERIAL ACCOUNTING
Oľga Poniščiaková, Economics of Transport and Communications, University of Zilina, Univerzitna 1, 010 26
Zilina, Slovakia
Martina Gogolová, Economics of Transport and Communications, University of Zilina, Univerzitna 1, 010 26
Zilina, Slovakia
Katarína Ivánková, Economics of Transport and Communications, University of Zilina, Univerzitna 1, 010 26
Zilina, Slovakia
Abstract
Nowadays, managers like to use various tools in order to support the management processes. Cost
calculations represent one of value management tools. They are also the oldest and most used tool.
However, they are constantly evolving in order to reflect current business environment conditions. Cost
calculations are used, to large extent, by managerial accounting. Managerial accounting replaces traditional
cost calculation methods by more progressive ones. This paper deals with the ABC calculation and especially
with benefits that it offers to management compared with traditional cost calculation methods.
Keywords: management, managerial accounting, cost calculations, ABC calculation method, traditional cost
calculations,comprasion
ADDRESS FOR CORRESPONDENCE:Oľga Poniščiaková, Economics of Transport and Communications,
University of Zilina, Univerzitna 1, 010 26 Zilina, Slovakia
E-mail address:olga.ponisciakova@fpedas.uniza.sk
142
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
PORTFOLIO OPTIMIZATION
Katarina Frajtová-Michalíková, Operation and Economics of Transport and Communications, University of
Zilina, Univerzitna 1, 010 26 Zilina, Slovakia
Erika Spuchľáková, Operation and Economics of Transport and Communications, University of Zilina,
Univerzitna 1, 010 26 Zilina, Slovakia
Mária Mišanková, Operation and Economics of Transport and Communications, University of Zilina,
Univerzitna 1, 010 26 Zilina, Slovakia
Abstract
Selects a method of optimal portfolio is a reflection of the fact that investors are not only operating in
different stages of the investment process, but also know the nature of this business. Set of basic knowledge
to understand the problems of portfolio selection consists of a portfolio assessment parameters, based on
the fundamental aspects of each investment, especially from the proceeds and investment risk, also for
reasons of construction and portfolio selection, where the construction of the portfolio is an investment
strategy that allows you to optimize the overall rate of return investment for the risk. Another fundamental
aspect is the size parameter reinsurance portfolio to ensure the use of statistical relationships and
probability. Aspect of the existence of logical and psychological aspects of portfolio selection is a
psychological.
Keywords:Optimal portfolio, risk, investment, yield, share
ADDRESS FOR CORRESPONDENCE:Katarina Frajtová-Michalíková, Operation and Economics of Transport
and Communications, University of Zilina, Univerzitna 1, 010 26 Zilina, Slovakia
E-mail address:katarina.michalikova@fpedas.uniza.sk
143
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE USING OF DATA ENVELOPMENT ANALYSIS IN HUMAN
RESOURCE CONTROLLING
Monika Ďugelová, Operation and Economics of Transport and Communications, University of Zilina, 010 26
Zilina, Slovakia
Strenitzerova Mariana, Operation and Economics of Transport and Communications, University of Zilina,
010 26 Zilina, Slovakia
Abstract
The paper deals with the problem of qualitative indicators measurement in human resource controlling
system. The object of our study, IT companies in Slovak republic, facing problem of poor employee
productivity and efficiency evaluation. Our aim is to compare several authors’ solutions, to choose the best
one with respect to IT companies’ characteristics and to propose adequate implementation methodology.
With using method of comparison, abstraction and concretisation we highlight data envelopment analysis
method (DEA) as the complex performance indicator. DEA provides efficiency ratings that make the
maximum possible using of the available data, the sources of inefficiency can be analysed and quantified for
every evaluated unit (one employee), multiple indicators can be handled and the indicators can be
measured in different units of measurement. According to various authors we create own scheme of inputs
and outputs and their mining from existed information systems in selected companies. We recommended
using created scheme of DEA method in all IT companies to compare productivity and utilization of
employees in one company or in more companies of one branch.
Keywords: human resource controlling; Data envelopment analysis; work motivation; employee satisfaction;
productivity; efficiency; managerial approach; information and communication company
ADDRESS FOR CORRESPONDENCE:Monika Ďugelová, Operation and Economics of Transport and
Communications, University of Zilina, 010 26 Zilina, Slovakia
E-mail address: katarina. dugelova@fpedas.uniza.sk
144
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
CORPORATE GOVERNANCE AND PUBLIC SECTOR ENTITIES
Ani Matei, Faculty of Public Administration, National School of Political Studies and Public Administration,
Bucharest, Romania
CiprianDrumaşu,Faculty of Public Administration, National School of Political Studies and Public
Administration, Bucharest, Romania
Abstract
Public entities’ Corporate Governance is a concept that is gaining more and more field both in specialized
literature and in practice. The public bodies’ Corporate Governance as leadership and control method
involves a set of clear rules and principles (integrity, honesty / sincerity, transparency and responsibility),
clear risk management and control mechanisms, elements needed to achieve the purpose of public entities,
which is satisfying public needs.Is Corporate Governance necessary within public entities? Can it contribute
to the efficient use of public funds, the decrease of expenses or budget deficits, the elimination of
corruption and the increase in performance in public entities? The purpose of the paper is to achieve an
academic analysis of the development process of the Corporate Governance concept in public entities and
of how it is an efficient governance form.The research methodology was based on consulting specialized
literature, respectively using the historical method for pointing out the milestones in the Corporate
Governance concept evolution and the comparative method for the analysis of advantages and
disadvantages of corporate governance in the private sector and how this model can be implemented in the
public sector.
Keywords: Corporate Governance, public sector, public entities
ADDRESS FOR CORRESPONDENCE:Ani Matei, Faculty of Public Administration, National School of Political
Studies and Public Administration, Bucharest, Romania
E-mail address:cipriandrumasu_83@yahoo.com
145
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE EFFECT OF CONSUMER MOTIVATION TO PLAY GAMES
ON VIDEO GAME- PLAYING ENGAGEMENT
Jūratė Banytė, Kaunas University of Technology, K. Donelaičio st. 20-421, Kaunas LT-44239, Lithuania
Agnė Gadeikienė, Kaunas University of Technology, K. Donelaičio st. 20-421, Kaunas LT-44239, Lithuania
Abstract
The level of consumer engagement in video game playing is influenced by different factors, which can be
analyzed from different perspectives. The main purpose of the paper is to investigate the effect of consumer
motivation to play games on video game-playing engagement. Consumer motivation to play games is
analyzed as a two dimensional construct consisting of intrinsic and extrinsic motivation in the paper. It is
reasoned that consumer motivation can be considered as an antecedent of consumer engagement in video
game playing. Consumer engagement is defined as a social, interactive behavior, which is formed by
continuous involving processes. Consumer game-playing engagement is recognized as a construct, which
reflects task-oriented consumer behavior in the game environment. It is characterized by three dimensions
– cognitive, emotional and behavioral. Results of the research reveal relations between consumer intrinsic,
extrinsic and experiential motivation and different dimensions of game-playing engagement in the case of a
particular game type. Results of the study could be valuable for different stakeholders from game designers
to those who are interested in gamification decisions for purposes of learning or consumer and company
value co-creation, etc.
Keywords: Consumer motivation; Engagement; Game-playing
ADDRESS FOR CORRESPONDENCE: Jūratė Banytė, Kaunas University of Technology, K. Donelaičio st. 20-421,
Kaunas LT-44239, Lithuania
E-mail address:agne.gadeikiene@ktu.lt
146
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
EFFECTIVE USE OF RESOURCES IN THE PUBLIC
MANAGEMENT SECTOR IN NORWAY
Ole Boe, Department of Military Leadership and Tactics, Norwegian Military Academy, P.O. Box 42 Linderud,
0517 Oslo, Norway
Øyvind Kvalvik, Department of Military Leadership and Tactics, Norwegian Military Academy, P.O. Box 42
Linderud, 0517 Oslo, Norway
Abstract
Background: The publicsector in Norway has undergonea number ofrenewals and restructuring processes
during the last few years. This development is referred to as New Public Management, and hasresulted in
more competition, the need for adaptions to the market, and several new organizational forms. Purpose of
Study: To discuss effective use of resourcesin the public management sector in Norway.Sources of Evidence:
One key aspect inthe publicsector is thatin additionto emphasizinggood service, the public sector also hasan
additionalresponsibility toprovide an additional service or an extendedproduct to itscustomers. A problem
in thiscontextmay be to measurethe effectiveness of thisdue tovague anduncleargoals. Another important
aspectwhen it comes toefficient use of resourcesin the public sectoristhat it may bedifficult to observeor
verifywhat the qualityof a productor service really is.Itcould thereforebeproblematicto draw conclusions
aboutwhat effectiveuse of resourcesreally is. Main Argument: Regardless of howone chooses
todefineefficient use of resourcesin the public sector, it will beup to the politiciansto decide whetherthe
services provided by the publicsector have a high enoughvaluein relation tothe actual use of resources.
Conclusions: We conclude thatthere exist several major challengesregarding how to measure the creation of
value in the public sector within the domain of New Public Management.
Keywords: Use of resources; New Public managment
ADDRESS FOR CORRESPONDENCE:Ole Boe, Department of Military Leadership and Tactics, Norwegian
Military Academy, P.O. Box 42 Linderud, 0517 Oslo, Norway
E-mail address:olboe@mil.no.
147
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
EFFICIENCY PROMOTING AND RESTRAINING MANAGEMENT
FACTORS IN
THE NORWEGIAN ARMED FORCES
Ole Boe, Department of Military Leadership and Tactics, Norwegian Military Academy, P.O. Box 42 Linderud,
0517 Oslo, Norway
Øyvind Kvalvik, Department of Military Leadership and Tactics, Norwegian Military Academy, P.O. Box 42
Linderud, 0517 Oslo, Norway
Abstract
Background: The Norwegian Armed Forces is apart of the publicmanagement sector inNorway. As an
organizationanda community institutionthe Norwegian Armed Forces is responsible for governing
largefinancial, materialand human resources. Purpose of Study: To discuss efficiency promoting and
efficiency restraining factors in the Norwegian Armed Forces. Sources of Evidence: We have chosen
todiscuss variousefficiency promoting andrestrainingfactors related tofour parts of the Norwegian Armed
Forces tasks,structureand resourceassets.These four parts arethe new model of governance, the budgeting
and accountingprocess, the procurement policies,and the salary andcareerpolicy. Main Argument: By
rationalizing these four parts the Norwegian Armed Forces followthe developments that are taking
placewithin otherpublic sectors in Norway.With the introductionof the model of governancean important
step is taken in the direction of adaption to the market,although thismarket may be seen as aquasimarket.Conclusions: The model of governance is efficiency promoting, but hasa long way to go before it
functions optimally. Moreefficiencypromoting measureshave been implementedin terms of the budget and
accountingprocess.This has led toan increased insight intothe ongoing processesand an increaseddegreeof
control. The implementation ofa new procurement systemis the most efficiencypromoting factor in order
toimprove all aspects ofthe Norwegian Armed Forces procurements. However, the salary and career policy
is perceived astoo complicated andpoorlycommunicated
Keywords: Public management sector; Norwegian Armed Forces; efficiency promoting factors; efficiency
restraining factors
ADDRESS FOR CORRESPONDENCE:Ole Boe, Department of Military Leadership and Tactics, Norwegian
Military Academy, P.O. Box 42 Linderud, 0517 Oslo, Norway
E-mail address:olboe@mil.no.
148
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
EMPLOYEE CONNECTIONS THE MULTIDIMENSIONAL TEAM
MANAGEMENT SCORECARD
Alptekin Erkollar, Sakarya University, Sakarya, Turkey
Birgit Oberer, Kadir Has University, Istanbul, Turkey
Abstract
Many organizations that resist change are missing growing opportunities; global business interactions are
easier to conduct with new technologies; and people become more dynamic in an global work environment.
Organizations gain the flexibility to draw on skills and knowledge of virtual teams; investing in these teams
to gain a competitive advantage, focusing on their multidimensional character. In this study, a
multidimensional team scorecard template was developed that enables a requirements analysis for
managing virtual teams. The results revealed that the developed multidimensional team scorecard covers
the main strategic dimensions from a management perspective and, in particular, relies on the qualitative
factors of the team, determines the quality and group dynamics deficits of a team, and may provide
incentives for a sustainable team management approach.
Keywords: Scorecard, team management, employee, virtual team
ADDRESS FOR CORRESPONDENCE:Alptekin Erkollar, Sakarya University, Sakarya, Turkey
E-mail address:journal@etcop.com
149
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
EMOTIONAL INTELLIGENCE OF MANAGERES
Minárová Martina, Matej Bel University, Faculty of Economics, Tajovského 10, Banská Bystrica 975 90,
Slovakia
Malá Denisa, Matej Bel University, Faculty of Economics, Tajovského 10, Banská Bystrica 975 90, Slovakia
Sedliačiková Mariana, Technical University in Zvolen, Faculty of Wood Sciences and Technologies, T.G.
Masaryka 2117/24, 960 53 Zvolen, Slovakia
Abstract
In the 21st century, it is insufficient to only possess high cognitive intelligence. More and more emphasis is
put on the ability of managers to analyze their inner feelings, realize their own manifestation of emotions,
as well as their strong will ability to have strong will. This paper deals with emotional intelligence, which we
consider to be an important component of a manager’s competence. We present the results of our own
research, focus on the analysis of levels of emotional intelligence of managers, according to Goleman’s
domains of emotional intelligence. The research was carried out within the project VEGA
Keywords: Emotional Intelligence; SME´s; Managere; Goleman´s model
ADDRESS FOR CORRESPONDENCE:Malá Denisa, Matej Bel University, Faculty of Economics, Tajovského 10,
Banská Bystrica 975 90, Slovakia
E-mail address:denisa.mala@umb.sk
150
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
WHY BANKS USE CREDIT DERIVATIVES? REVIEW PAPER
Walaa Ismael Alnassar
Othman Bin Chin
Abstract
The main purpose of this study is to investigate the reasons for the use of credit derivatives (CDs) by banks
in risk management. It also aims to examine the extent of the use of hedging theories in the prediction of
CDs. Most of the available literature which focuses on the factors that determine the use of CDs are
reviewed to achieve the main purpose. The findings show that the use of hedging theories is beneficial in
the prediction of CDs as hedging instruments. In addition, the decision on the use of CDs as hedging
instruments is positively and consistently associated with the size of banks, costs of financial distress, the
use of other risk management instruments and the level of exposure to risk. At the same time, it is
negatively associated with the capital positions of the banks. With regards to the factor of the liquidity of
the asset, findings on the impact of the use of CDs are contradictory. Hence, this study provides an extensive
review on the factors that influence the decision on the use of CDs by banks, as well as identify the theory
that supports its use. Finally, the study attempts to forecast the likelihood of using CDs for hedging by
banks.
Keywords: CDs, Size of bank, Costs of Financial Distress, Risk Management, Exposure to Risk
ADDRESS FOR CORRESPONDENCE:Walaa Ismael Alnassar
E-mail address:walaa82003@yahoo.com
151
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
INTEGRATIVE-CYCLICAL APPROACH TO THE STUDY OF
QUALITY CONTROL OF RESOURCE SAVING BY THE USE OF
INNOVATION FACTORS
Anatoliy Alekseevich Alabugin, World Academy of Science, Engineering and Technology Economics and
Management Engineering Vol:2, No:2, 2015
Nikolay Konstantinovich Topuzov, World Academy of Science, Engineering and Technology Economics and
Management Engineering Vol:2, No:2, 2015
Sergei Viktorovich Aliukov, World Academy of Science, Engineering and Technology Economics and
Management Engineering Vol:2, No:2, 2015
Abstract
It is well known,that while we do aquantitativeevaluation of the quality control of some economic
processes(in particular, resource saving) with help innovationfactors, there are three groups of problems:
high uncertainty of indicators of the qualitymanagement, their considerable ambiguity, and high costs to
provide a large-scale research. These problems are defined by the use of contradictory objectives of
enhancing of the quality control in accordance with innovationfactors andpreservation of economicstability
of the enterprise. The most acutely, such factors are felt in the countries lagging behind developed
economies of the world according to criteria of innovativeness and effectiveness of management of the
resource saving.
Keywords:integrative-cyclicalapproach, qualitycontrol, evaluation, innovationfactors,
economicsustainability, innovationcycle of management, disbalanceofgoals of development
ADDRESS FOR CORRESPONDENCE:Anatoliy Alekseevich Alabugin,World Academy of Science, Engineering
and Technology Economics and Management Engineering Vol:2, No:2, 2015
E-mail address:rimtol@mail.ru
152
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
GLOBAL FINANCIAL CRISIS OF ISLAMIC AND
CONVENTIONAL BANKING IN MIDDLE EAST – A CASE
STUDY IN TURKEY
Mahmoud Khalid Almsafir, Ayman Abdal-Majeed Ahmad Al-smadiGraduate Business School, College of
Graduate Studies,Universiti Tenaga Nasional (UNITEN), 43000 Kajang
Muzamri bin Mukthar, Ayman Abdal-Majeed Ahmad Al-smadiGraduate Business School, College of
Graduate Studies,Universiti Tenaga Nasional (UNITEN), 43000 Kajang
Abstract
The financial industries around the world have increasingly become extremely crucial in our contemporary
days. Some industries are significant indicators about the economy’s performance. If a country enjoys a
stable financial regime then its economy would automatically be robust and strong. The purpose of this
paper is to measure and discuss the impact and performance of conventional and Islamic banking in Turkey
during the global financial crisis. The profitability, operational efficiency, liquidity and business growth are
taken into consideration as a measuring factor to determine the performance of both financial modes. The
period of study is taken during the financial crisis in 1997 and during the global financial crisis in 2007. The
comparison is made between the performances of conventional banking with Islamic banking in Turkey. This
paper examines some secondary data, which was distributed through the annual report from one of the
bank in Turkey since 2002 until 2013. The SPSS (Statistical Package for the Social Sciences) “18.0” has been
used to explore and compare between Islamic finance model and other models. The findings show that
Islamic banking had performed better than conventional banking. Hence, it can be concluded that the
Islamic banking system is able to sustain, survive and compete with the conventional banking system
especially during the global financial crisis.
Keywords: Islamic banking, Conventional banking, Turkey Islamic Banking, Global financial crisis
ADDRESS FOR CORRESPONDENCE: Mahmoud Khalid Almsafir, Ayman Abdal-Majeed Ahmad AlsmadiGraduate Business School, College of Graduate Studies,Universiti Tenaga Nasional (UNITEN), 43000
Kajang
E-mail address:Smadi370@yahoo.com
153
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
OVERVIEW ON MULTISCALE ASSET PRICING MODEL
CONTRIBUTIONS ON THE FINANCIAL MARKET ANALYSIS
Anyssa Trimech, Computational Mathematics Laboratory, Higher Institute of Finances and Tax Systems,
Sousse University, Sousse, Tunisia
Abstract
The purpose of this work is to put forward a methodology aimed to analyze the multifactor asset
pricing models (i.e. Fama and French model (1993), Carhart (1997) andTuran G. Bali and Nusret
Cakici (2004)) over various time horizons in the French Stock Market. The suggested approach
exploits the decomposition scheme inherent to the wavelet-based Multiresolution Analysis
allowing to investigate the time-scale relationships between stock returns and risk factors. The
empirical results show that the explanatory power of the wavelet-based multifactor models is
scale-sensitive. Besides, the relationship between the portfolio returns and the risk factors (i.e.
the market, size, momentum, value and value at risk factors) depends significantly upon the
considered time-horizon.
Keywords: multiresolution analysis, multifactor pricing model, multiscale asset pricing model, French market
ADDRESS FOR CORRESPONDENCE: Anyssa Trimech, Computational Mathematics Laboratory, Higher
Institute of Finances and Tax Systems, Sousse University, Sousse, Tunisia)
E-mail address:trimech.anyssa@yahoo.fr
154
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
INNOVATIVE TECHNOLOGY IN HIGHER EDUCATION OF
KAZAKHSTAN: CASE OF INTERNATIONAL UNIVERSITY OF
INFORMATION TECHNOLOGY
Galiya Mertai kyzy Berdykulova, International University of Information Technologies, Almaty, Kazakhstan,
Kazakhstan
Oleg Lyssenko, International University of Information Technologies, Almaty, Kazakhstan, Kazakhstan
Erlan Berdykulov, International University of Information Technologies, Almaty, Kazakhstan, Kazakhstan
Zhamilya Berdykulova,International University of Information Technologies, Almaty, Kazakhstan,
Kazakhstan
Abstract
This article is a result of conducting the research “Development of innovative educational technologies in
social sciences” done by Economics and Business Chair (EBC) of International University of Information
Technology (IITU). Object of research is innovative educational technologies IET); purpose is to find what
innovative educational technology in teaching is and learning economic disciplines while preparing IT
managers and IT financiers and recommend terms and requirements according which technologies will be
used. The following objectives were put in order to reach the purpose: definition of innovations and
innovative technologies (IT) in higher education(HE) by studying legislative and normative documents of the
Republic of Kazakhstan (RK); research of RK’s and foreign references; studyingdefinitions of innovative
activity in universities of HE of RK and Almaty in the Internet and published sources; reviewing, surveying
and testing of faculty members of Almaty; revealing the readiness of academic teachers to use IT; defining
barriers in developing IET; developing the Passport of IT in HE; developing a New Model of an Academic
Teacher; launching an innovativeat EBC an innovative platform in the form of the innovative educational
center.
Keywords: innovative activity, launching an innovative, Internet
ADDRESS FOR CORRESPONDENCE:Galiya Mertai kyzy Berdykulova, International University of Information
Technologies, Almaty, Kazakhstan, Kazakhstan.
E-mail address:g_berdykulova@mail.ru
155
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ORGANIZATIONAL JUSTICE PERCEPTIONS AS PREDICTOR
OFJOB SATISFACTION AND ORGANIZATIONAL
COMMITMENT
Uyanga Ganbaatar, California State University, East Bay
Abstract
This study explored the relationship between perceived organizational justice, job satisfaction and
organizational commitment using a field sample. Sample for the present study consisted of 360 faculty
members working in public universities of Mongolia. Questionnaire was used as data collection instrument,
SPSS 20.0 software was used to analyze data. Overall organizational justice had weak relation to affective
commitment whereas distributive, procedural justice was significantly related to normative commitment.
Also both distributive and procedural justice was found to be significantly related to job satisfaction.
Keywords: Perceived organizational justice, Organizational commitment and Job satisfaction
ADDRESS FOR CORRESPONDENCE:Uyanga Ganbaatar, California State University, East Bay
E-mail address:uyanga.g@ife.edu.mn
156
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE RELATIONSHIP BETWEEN TYPES OF ORGANIZATIONAL
CULTURE AND ORGANIZATIONAL INNOVATION
Hadi Seyedfazli, Department of EMBA, Faculty of management, Islamic Azad University, Science and
Research Branch, Iran
Abstract
Innovation is one of the most important factors for the growth and development of the
organizations.Today’s rapid development in economy, innovation, globalization and technology influences
the Oil Industry environment. With the recent growth of the worldwide economy and the fast-changing
progress of innovation and technology. The purpose of this research is to determine the relationship
between types of organizational culture and organizational innovation among Oil Industry workers. A total
of 4000 employees in Oil Industry in Ahvaz one of the large city in the Southwestern of Iran participated and
completed the survey, included of 173 questionnaire items related to these two constructs. This research is
quantitative survey design. Questionnaires were utilized as an instrument for the purpose of this study.
Correlation analysis was done on the data gathered from the questionnaire based on 95% of confidence
level. Regression was employed to analyses the hypothesizes of the research. The findings of this research
discovered support for these hypothesizes, confirming that adhocracy culture and clan culture positively
influences organizational innovation and hierarchy culture and market culture negatively influences
organizational innovation among Oil Industry workers.
Keywords: hypothesizes, large city, economy
ADDRESS FOR CORRESPONDENCE:Hadi Seyedfazli, Department of EMBA, faculty of management, Islamic
Azad University, Science and Research Branch, Iran
E-mail address:ali.r1979@yahoo.com
157
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ORGANIZATIONAL JUSTICE PERCEPTIONS AS PREDICTOR
OF JOB SATISFACTION AND ORGANIZATIONAL
COMMITMENT
Uyanga Ganbaatar, California State University, East Bay
Enkhbold Chuluunbaatar,Institute of Finance and Economics, Mongolia
Abstract
This study explored the relationship between perceived organizational justice, job satisfaction and
organizational commitment using a field sample. Sample for the present study consisted of 360 faculty
members working in public universities of Mongolia. Questionnaire was used as data collection instrument,
SPSS 20.0 software was used to analyze data. Overall organizational justice had weak relation to affective
commitment whereas distributive, procedural justice was significantly related to normative commitment.
Also both distributive and procedural justice were found to be significantly related to job satisfaction.
Keywords:Perceived organizational justice, Organizational commitment and Job satisfaction
ADDRESS FOR CORRESPONDENCE:Uyanga Ganbaatar, California State University, East Bay
E-mail address:uyanga.g@ife.edu.mn
158
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
AN EMPIRICAL RESEARCH FOR THE SERVICE QUALITY
MEASUREMENT IN DIRECTORATES OF LAND REGISTRY
WITH SERVQUAL ANALYSIS
Aysel Çetindere, Balıkesir University, Dursunbey Vocational School, Balıkesir 10000, Turkey
Cengiz Duran, Dumlupınar University, Faculty of Economics and Administrative Sciences, Kütahya 43000,
Turkey
Hayati Saygı, Dumlupınar University, Science Specialist, Kütahya 43000, Turkey
Abstract
In today, hard competitive requierements, alongside manufacturing firms have been influenced by these
developments. At this point it is required to increase sevice quality to go strategic competitive advantage in
todays business entreprises. Howeverthe quality concept is more difficult to conceptualize and measure in
the service sectors than others. For this reason, conceptualizing and measuring quality using appropriate
methods is utmost important for guiding service management applications.This study was done in
directorates of land registry (Altındağ, Çankaya, Etimesgut, Keçiören, Mamak and Sincan) in Ankara. In the
study Servqual method was used as a means of measuring services quality. The data from the measuring
were analysed and the level of perception and expectation of customers were compared.
Keywords:Service, quality,directorates of land registry, servqual analysis
ADDRESS FOR CORRESPONDENCE: Aysel Çetindere,Balıkesir University, Dursunbey Vocational School,
Balıkesir 10000, Turkey
E-mail address:acetindere@balikesir.edu.tr
159
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
APPLICATION OF BENCHMARKING (COMPARISON OF
SERVICE) IN LOCAL ADMINISTRATIONS: THE CASE OF
NİLÜFER MUNICIPALITY
Cengiz Duran, Dumlupınar University, Faculty of Economics and Administrative Sciences, Kütahya 43000,
Turkey
Aysel Çetindere, Balıkesir University, Dursunbey Vocational School, Balıkesir 10000, Turkey
Birsen Karaaslan, Dumlupınar University, Science Specialist, Kütahya 43000, Turkey
Abstract
Benchmarking is a quality management process which provide the opportunity to businesses, institutions
and organizations to develop self-examining with best practices in the industry. As a driving force
benchmarking bring change to managed and thus enabling continuous improvement and quality. In
theliterature of business administration the notion of benchmarking would be defined as comparison of the
services in the field of public management.In the local authorities, a process about feasibility of
benchmarking consist 4 levels and 9 steps was produced. This process was sustained through
interviewswith quality management agents in the municipality according to answer-question technique. At
the end of the work,the municipality uses strategic benchmarking according to point of focus,
functionalbenchmarking according to chosen partner since 2003. These works are functioned by including
strategic planning process in quality management system.
Keywords: Benchmarking, local administrations, quality management system
ADDRESS FOR CORRESPONDENCE:Cengiz Duran, Dumlupınar University, Faculty of Economics and
Administrative Sciences, Kütahya 43000, Turkey
E-mail address:cduran35@gmail.com
160
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
A RESARCH ON DETERMINING THE ENVIRONMENTAL
IMPACT OF ADVENTURE TOURISM
Ayşe Çelik Yetim, Muğla Sıtkı Koçman University, Fethiye Management Faculty,Turkey
Murat Özekin, Muğla Sıtkı Koçman University, Fethiye Management Faculty,Turkey
Abstract
Numerous researchers have searched impact of tourism. Mathieson and Wall (1982) classified the impacts
of tourism as economic, physical and social. The other impact of tourism examined as an environmental
impact. Increasing demand for ecotourism and nature-based tourism in recent years has also created more
emphasis for impacts of natural environment and adventure tourism. Adventure tourism can be defined an
outdoor activity involving the natural environment where the tourist enjoys the experience of an uncertain
outcome (Yerkes, 1985). some of the more common adventure tourism activities are paragliding,
ballooning, bird watching, camping, diving, fishing, hang-gliding, horseback riding, climbing, orienteering,
rogaining, adventure racing, sailing, skiing, bungee jumping, hiking, rappelling (Sung, 1996). Adventure
travel is one of the fastest growing but least understood forms of international tourism. Its role in the
economic development of remote world places and its impact on local society, economy, and the
environment are not fully comprehended (Zurick, 1992). Unplanned and poorly managed tourism
development can demage the natural environment (Hall, 2001: 604).The aim of this research, determining
the environmental impact of adventure tourism in Mediterrenean Sea region. Sample of this research is
Fethiye which has convenient resources for adventure tourism. In order to determine the environmental
impact of adventure tourism in Fethiye an interview will be conducted with service providers which will
include adventure tourism companies, tour operators and travel agencies.Environmental impact of
adventure tourism will evaluate with conservation and degradation level. Degradation level of environment
will analyse (a) pressure of natural resources, (b) harm to wildlife/habitat and biodiversity loss, (c) pollution
(Zurick, 1992). At the end of the study environmental impact of adventure tourism and 3S (sea, sand, sun)
tourism will compare. Strategic tourism planning suggestion will advice destination management
organization relating to adventure tourism to make it more environmental management.
Keywords: Environmental Impact, Adventure Tourism, Fethiye.
ADDRESS FOR CORRESPONDENCE:Ayşe Çelik Yetim, Muğla Sıtkı Koçman University, Fethiye Management
Faculty
E-mail address:aysecelik85@gmail.com
161
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
KURUMSAL SOSYAL SORUMLULUK KAMPANYALARININ
GENÇ TÜKETİCİLERİN MARKA BİLİNİRLİĞİ ÜZERİNDEKİ
ETKİSİ: UYGULAMALI BİR ARAŞTIRMA
İlhami Çağrı Aka, Gediz University,Turkey
Sezin Baysal Berkup, Gediz University,Turkey
Özet
Küreselleşmenin sonucunda artan rekabette öne geçmek isteyen işletmeler kâr odaklı olmanın yanında
sosyal sorumluluk faaliyetlerini de kullanma yoluna gitmişlerdir.İşletmelerin sosyal sorumluluk bilincine
sahip olmaları, rekabet avantajı yaratabilmeleri için önemli bir farklılaşma unsuru haline gelmiştir.
Günümüzde teknolojinin gelişmesiyle birlikte talep ettikleri bilgiye kolayca ulaşabilen tüketiciler, kendilerine
sunulan birçok alternatiften dolayı karar verme sürecinde her geçen gün daha da zorlanmaktadırlar.
Teknolojinin gelişmesiyle birçok farklı mesaja maruz kalan tüketiciler satın alma kararlarında daha bilinçli ve
seçici hale gelmişlerdir. Sosyal konulara karşı tüketicilerin ilgi düzeyinin artması işletmelerin ve markaların
kurumsal sosyal sorumluluğa verdikleri önemin de artmasına sebep olmaktadır. Günümüzün tüketicisi, ürün
ve hizmetini satın aldığı işletmelerden topluma da katkıda bulunmalarını istemektedir. İşletmeler, sosyal
sorumluluğu stratejik bir araç olarak kullanarak müşterilerin tutum ve davranışlarında olumlu bir imaj, güven
duygusu ve sadakat oluşturarak kârlılıklarını yükseltebilmektedirler.Küreselleşme olgusu toplumların değer
yargılarını değiştirdiği gibi işletmelerin de pazarlama ve yönetim anlayışlarını da değiştirmektedir. Bu durum
işletmelerin ekonomik olduğu kadar, aynı zamanda da sosyal bir misyonlarının bulunması ve topluma faydalı
kuruluşlar olmaları gerektiği gerçeğini ortaya koymaktadır.Kurumsal sosyal sorumluluk kampanyaları,
topluma sosyal fayda kazandırma amacına yönelik gerçekleştirilmelidir. İşletmeler, varlıklarını korumak,
kârlılık düzeylerini arttırmak, kurum ve marka imajını güçlendirmek ve tüketici gözünde marka farkındalığı
yaratmak amacıyla kurumsal sosyal sorumluluk kampanyalarının içinde yer almaktadırlar. Kurumsal sosyal
sorumluluk kampanyalarının, samimi olarak gerçekleştirildiği ve reklam amacı taşımadığı durumlarda tüketici
tarafından kabul gördüğü ve tüketicilerin satın alma davranışlarını da olumlu yönde etkilediği
görülmektedir. Araştırma sonuçlarına göre genç tüketicilerin de kurumsal sosyal sorumluluk kampanyası
yürüten markalara karşı güven duyduğu ve kampanya yürüten bir marka satın aldığında destek verdiği için
olumlu yönde etkilendiği söylenebilir.Araştırmanın amacı; İzmir ilindeki seçilmiş üniversitelerin işletme
bölümde okuyan öğrencilerin, kurumsal sosyal sorumluluk kampanyası uygulayan markalara karşı
tutumlarını incelemektir. Kurumsal sosyal sorumluluk kampanyalarının genç tüketiciler üzerindeki olası
yansımalarının, gençlerin kampanyalar hakkındaki düşüncelerinin ve kampanyaların marka farkındalığı
oluşturma üzerindeki etkisinin incelenmesi ile katılım şekillerinde farklılığa sebep olan unsurların ortaya
çıkarılması amaçlanmıştır.
Anahtar Kelimeler: Sosyal Sorumluluk, Kurumsal Sosyal Sorumluluk, Kurumsal Sosyal Sorumluluk
Kampanyaları, Marka Kavramı, Marka Farkındalığı
ADDRESS FOR CORRESPONDENCE:İlhami Çağrı Aka, Gediz University, Turkey
E-mail address:cagri.aka@gediz.edu.tr
162
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
SUSTAINABILITY AND ENVIRONMENTAL ISSUES IN
LOGISTICS, BOTH DURING AND AFTER GLOBAL ECONOMIC
CRISIS
Mgr. Dawuda Alhassan, Tomas Bata University in Zlin Department of Industrial Engineering and Information
Systems Czech Republic
Abstract
Research on sustainability and environmental issues in logistics have recently become one of the most
interesting topics for managers, governments and academics alike. However, sustainability touches almost
every single issue conceivable; for instance, climate change to human rights, policymakers, investors, and
companies alike must also look at the risks and find innovative solutions to the range of challenges in order
to become sustainable in the near future. Meanwhile, the public, the scientific communities and the media
are all focusing on environmental concerns the world is facing now. As of water pollution to global warming,
environmental issues affect animal, community, nation and everybody on the earth. As per increasing
evidence backing the shocking effect humans have on the environment, others are taking the initiative to
protect the environment and educate more people about environmental complications by looking at the
topmost environmental concerns. This investigation takes an overview of definitions, theories and models,
relevant literature and examples drawn from earlier academics papers. Then, the discussions of specific
features of the topic as well as existing research limitations; this should stimulate further research. Both
researchers and practitioners in companies or organizations might find the reviews useful as the paper
summarizes the major lines of the research in these disciplines. Therefore, the research paper main
objective is to contribute to the quality of sustainability and environmental issues in logistics research and
the status of these disciplines among the scientific community.
Keywords: Environmental, Sustainability, Logistics, Supply chain systems
ADDRESS FOR CORRESPONDENCE:Mgr. Dawuda Alhassan, Tomas Bata University in Zlin Department of
Industrial Engineering and Information Systems Czech Republic
E-mail address:alhassan@fame.utb.cz
163
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ECONOMIC CRITERIA FOR EU MEMBERSHIP AND
LEGISLATION ON EC
ONOMIC REFORMS IN MACEDONIA
Abdula Azizi, Southeast european university, Faculty of public administration and political sciences
Abstract
Given that the Republic of Macedonia is a candidate country for membership in the European Union (since
2005), in the framework of this paper will analyze the implementation of the Copenhagen economic criteria.
So while until now in Macedonia to this problem is not devoted adequate attention in academic circles, it is
considered necessary to explain and analyze the theoretical aspect of the taken economic reforms. Through
this paper I will scrutinize an economic segment, which deals with the existence of a functioning market
economy as well as the capacity to cope with competitive pressures and market forces within the EU, since
accession could take place as soon as Macedonia were capable of fulfilling them. The essence of this
research has to do with an objective analysis based on annual reports of the European Commission. In this
research, in addition I made an analysis of survey realized with business representatives on the reforms that
state had make in the field of economy. I hope that in the future this work will encourage research and
other activities related to the harmonization of national economic legislation with EU legislation.
Keywords: European Union, economic criteria, Macedonia
ADDRESS FOR CORRESPONDENCE:Abdula Azizi, Southeast european university, Faculty of public
administration and political sciences
E-mail address:a.azizi@seeu.edu.mk
164
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
INNOVATION AND PUBLIC REFORM
Razvan Bujac,National School of Political Science and Public Administration, Romania
Abstract
Innovation involves taking a risk and accepting a potential of failure. Thus, reporting to our public
administrative system, the process of innovation is not normally associated with thinking and acting within
the public sector. This is a real challenge, and if this challenge is overcome, innovation has the proper
internal channels to take effect. Innovation is a dynamic process that changes the overall architecture of
government, identify issues, challenges, develop new processes, creative, and selection and implementation
of new solutions. Thus, in general the features of innovation coincides largely with the reform process.
Important factor on promoting innovation is promoting a creative mindset. The innovation process is
essential to increase public sector efficiency and for delivering quality and competitive public services.The
purpose of this paper is to present and analyze innovation as a social phenomenon and how it is tangential
to the public administration reform and identify the defining characteristics that classify the reform process
as one innovative. Based on a review and analysis of the literature, acceptions of the reform process and
innovation in the public sector, its objectives, motivational factors, barriers, and indissoluble link between
reform and innovation will be presented in this paper.
Keywords: Innovation, reform, public administration, public services, the European Union
ADDRESS FOR CORRESPONDENCE:Razvan Bujac,National School of Political Science and Public
Administration, Romania
E-mail address:Razvan.bujac@studhomes.ro
165
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
IMPACT OF FINANCIAL CRISIS ON THE STABILITY BANKING
SECTORS IN THE CZECH REPUBLIC AND GREAT BRITAIN
Liběna Černohorská, Fakulta ekonomicko-správníUniverzita Pardubice-Ústav ekonomických věd, Fakulta
ekonomicko-správní, Univerzita Pardubicekonzultační hodiny pondělí 11 - 13 hod
Abstract
The aim of this paper is to compare banking sectors in the Czech Republic and Great Britain and to analyse
the financial indicators that affect the stability of the selected banking sectors. The greatest differences in
these banking sectors lie in the regulation of the banking sectors monitored and the instruments used in
monetary policy and they differ also in the models of banking systems used. The analysis of the banking
sectors is performed with eight financial indicators and, based on their evolution in the years 2006-2013,
the stability of the selected banking sectors will be able to be determined.
Keywords: eight financial indicators, banking systems
ADDRESS FOR CORRESPONDENCE: Liběna Černohorská,Fakulta ekonomicko-správníUniverzita PardubiceÚstav ekonomických věd, Fakulta ekonomicko-správní, Univerzita Pardubice konzultační hodiny pondělí 11 13 hod
E-mail address:libena.cernohorska@upce.cz
166
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
TOXIC ELEMENTS OF ORGANIZATIONAL ENVIRONMENT
ON THE ITALIAN
AND RUSSIAN ENTERPRISES: A COMPARATIVE ANALYSIS
Alena Fedorova, Ural Federal University, Russia
Maria Menshikova, Sapienza University Rome, Italy
Abstract
The concept of the organizational toxicity is based on the study and synthesis of research results on the
destructive aspects of the culture and working environment inside the organization. Toxic elements of the
organizational environment have a negative impact on employees and cause a deterioration in their health
and well-being that ultimately leads to a decrease in the efficiency of the use of human resources, in
particular, and financial losses as a whole. Thus, there is underestimated the social aspect of a negative
impact of the organization's economic activities on psychosocial health at work. The given research deals
with the issue of the organizational toxicity, expressed in reducing the level of well-being and deterioration
of physical and psychosocial health of workers caused by the economic activities of the company. The
theoretical study has allowed us to formulate hypotheses about the toxic management practices and their
negative impact on workers’ psychosocial health. An empirical study conducted by the authors in
comparison between Russian and Italian companies has permitted to verify the given hypotheses: to
examine in detail the nature of the organizational toxicity and to identify toxic elements of the socio-labour
relations in the company. An important feature of the current research is studying the toxic elements of
working environment from the employers and employees points of view.
Keywords: underestimated, empirical, permitted
ADDRESS FOR CORRESPONDENCE:Alena Fedorova, Ural Federal University, Russia
E-mail address:dekan_2002@mail.ru
167
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE CHANGING FACE OF THE EMPLOYEES- GENERATION
AND THEIR PERCEPTIONS OF WORK
Betül Solmaz
Mustafa Özkan
It is known that the Generation Z's, whose was born after 1990, character and mindsets are different
according to previous generations. The generation Z who will participate or participated in the labor force
shortly before, their expectations are different from employers. Increased workplace flexibility is like more
work-life balance and more quickly career-oriented work. This study will be carried out with 300 university
students.This study is to determine how the work perception of Z generation. For the measurement of
work perception, it is utilized the scale of organizational behavior Minnesota job satisfaction scale,
personality inventory scales, at the same time it is planned to create a new scale. In the analysis of the
obtained datas, it will be used that non-parametric statistical tests and multiple regression analysis.
Keywords: career-oriented, organizational, parametric statistical
ADDRESS FOR CORRESPONDENCE:Betül Solmaz
E-mail address:solmazbetul@gmail.com
168
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
HOME BIAS AND SECTOR VS GEOGRAPHIC
DIVERSIFICATION
Saoussen Othmani, carthage university, département of management, Tunisia
Abstract
The study focuses in home bias and Euro bias in international asset allocation and offers some insight into
understanding these puzzles. We present an empirical analysis of the possible determinants that play
behind the switch from home bias to Euro bias and many explanations for the two phenomena are
considered and discussed.We rely on a model considering the financial integration, financial transparency,
the European Monetary Union (EMU), cultural distance, country risk, the number of industries (NI) and the
development of the stock market as key elements to justify the transition of a home bias to Euro bias.The
empirical analysis produces some interesting results. It confirms the significant impact of these variables on
the preference of European investors for assets from Euro zone countries. We conclude that financial
integration is an important framework to explain the Euro bias, which would ultimately shaped the
proportions of equities invested in European portfolios and this bias could be streamlined through the use
of sector diversification especially after the financial crisis of 2008.
Keywords: home bias, Euro bias, integration, sector diversification
ADDRESS FOR CORRESPONDENCE:Saoussen Othmani, carthage university, département of management
Tunisia
E-mail address:saoussen.othmani@gmail.com
169
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
OPTIMAL INFORMAL ECONOMY RATIO FOR TURKISH
ECONOMY
Murat Binay, Yeditepe Üniversitesi,İstanbul
Abstract
This study is an attempt to analyse optimal informal economy ratio for Turkish economy. Informal economy
has advantages and disadvantages and there is a study that 1-point increase at informal economy increases
the economic growth 0,27 point for Turkish economy.Informal economy causes revenue losses consisting of
both tax and social security premium. But also it causes economic growth.In the study, the relationship
between the state revenue(premium and tax) and economic growth for Turkish economy will be analyzed.
Monthly data covering the period between March 2005 and December 2013 from TUİK (Turkish Statistics
Institution) were used in the study. The model will be estimated using Engle-Granger Two-Step Estimation
Procedure.By the model it will be tried to assess the optimal informal economy ratio for Turkish economy
and where the Turkish economy stands according to this ratio and the gain of the economy at this optimum
rate respectively
Keywords:Informal economy ratio, economic growth ratio
ADDRESS FOR CORRESPONDENCE:Murat Binay, Yeditepe Üniversitesi,İstanbul
E-mail address:mbinay@sgk.gov.tr
170
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ASSESSMENT OF THE CRDIBILITY OF KEY BUSINESS CLIENTS
Emese Tokarčíková, University of Žilina, Faculty of Management Science and Informatics, Department of
Macro and Microeconomics, Univerzitná 8215/1, 010 26 Žilina, Slovak Republic
Oľga Poniščiaková, University of Žilina, Faculty of Management Science and Informatics, Department of
Macro and Microeconomics, Univerzitná 8215/1, 010 26 Žilina, Slovak Republic
Viera Bartošová, University of Žilina, Faculty of Operation and Economics of Transport and Communication
Department of Economics, Univerzitná 8215/1, 010 26, Žilina, Slovak Republic
Abstract
The economic recession brings problems often affecting the existence of enterprises and organizations. The
growing problem of increase in the number of claims after maturity affects many enterprises. One of the
tools for the management of customer receivables is regular assessment of the credibility of current and
potential customers. The subject of the article is the proposal of the methods for assessing the credibility of
key customers in the manufacturing enterprise.
Keywords: rating the credibility of customers, financial health, risk, ranking, scoring
ADDRESS FOR CORRESPONDENCE: Emese Tokarčíková, University of Žilina, Faculty of Management
Science and Informatics, Department of Macro and Microeconomics, Univerzitná 8215/1, 010 26 Žilina,
Slovak Republic
E-mail address:Emese.Tokarcikova@fri.uniza.sk
171
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE LAFFER EFFECT AT TURKISH SOCIAL SECURITY
ADMINISTRATION’S PREMIUM REVENUE
Murat Binay, Yeditepe Üniversitesi,İstanbul
Abstract
This study is an attempt to analyse and deep the insurance premium rate/load as a factor that influences
the premium revenues for the Social Security Administration by using the Laffer curve logic and to identify
the premium load that maximizes premium revenues and the improvement it would bring to the
Administration.Turkish Social Security system separates the employees three main groups: Indıvıduals
working on service contract who are subject to SSK(Social Insurance Administration) , Individuals working on
their own names and accounts who are subject to Bağ-Kur(Craftsmen And Artisans And Other Self-Employed
Social Insurance Institution) and public employees who are subject to ES (Retirement Fund General
Directorate) before the social security reform.The previous study, “Model Proposal for Investigating and
Increasing the Social Security Administration’s Premium Collection Revenue” analysed the relationship
between the premium revenue and premium rate/load for all the employees and make a total analyse for
premium rate and revenue. In this study it will be focused on : Indıvıduals working on service contract who
are subject to SSK(Social Insurance Administration) before the reform.The monthly data for the period
between October 2008 and December 2012 were used in the study. The results of the analysis revealed a
significantly parabolic relationship between the Administration’s premium revenues and insurance premium
load, which is similar to the Laffer curve. The insurance premium rate that would maximize the
Administration’s premium revenues was found to be 36.9% and it was determined that an improvement
amount of 6.8 billion TL would have been obtained for the premium revenues in 2012 if this rate had been
applied. In fact the explanatory power of this study (%96) is more than the explanatory power of previous
study (%80) because the ex-study consisted of the public employees and trades people whose elasticity is
lower against the social security premium rate.
Keywords:Premium Rate, Premium Revenue, Earnings Based On Premium, The Laffer Curve
ADDRESS FOR CORRESPONDENCE: Murat Binay, Yeditepe Üniversitesi,İstanbul
E-mail address:mbinay@sgk.gov.tr
172
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
BEHAVIORAL ANALYZES OF DAILY TRADING
Vera Jancurova
Abstract
The goal of this article is to analyze daily trading, often glamorized as an easy path to riches, which is only
rarely the case, for the presence of factors defined by behavioral finance. On the background of behavioral
finance there are described the features of daily investing and daily traders. Based on the conducted
analyzes there are defined biases influencing, especially harming, daily trading. At the end there are made
recommendation for daily traders to use the investment strategy as successful as possible.
Keywords: behavioral finance there, glamorized, daily traders
ADDRESS FOR CORRESPONDENCE:Vera Jancurova
E-mail address:vera.jancurova@tiscali.cz
173
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ECONOMIC EVALUATION OF TREATING CUTANEOUS
LEISHMANIASIS
Ghazal Shahpari, Tarbiat Modares, management and economics, Iran
Ali Mohamad Ahmadi, Tarbiat Modares, management and economics, Iran
Abstract
Governments, social security funds and insurance companies are health care funders which are struggling to
meet their rising costs. Because budgets are never large enough, health managers decide which of several
courses of action to follow. Therefore, in this study, the aim is to investigate which type of treatments that
are known for Cutaneous Leishmaniasis, which is epidemic in the Middle East, is the most efficient. There
are three types of treatment: Glucantime is the common treatment, Photo Dynamic Therapy and treating by
Cantharidin are other ways. Cantharidin is a product which is extracted by the Spanish fly. By means of
economic evaluations, we found that as Spanish fly is available in most Jungles, and also because it is the
fastest way, this blister technique is the most efficient method. Therefore, if the governments want not to
waste time and budget on curing this diseases, it is essential to apply this method of treatment.
Keywords: Spanish fly, Glucantime, Cantharidin
ADDRESS FOR CORRESPONDENCE:Ghazal Shahpari, Tarbiat Modares, management and economics, Iran
E-mail address:ghazal.shahpari@yahoo.com
174
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ROLE OF ETHICAL FATORS IN 5S AND TPM
IMPLEMENTATION: STUDY OF KURDISH CEMENT
INDUSTRY, IRAQ
Jamal Ahmed Hama Kareem, Management, Faculty ofManagement, Universiti Teknologi Malaysia(UTM),
Malaysia
Abstract
Organizations pursue policies and strategies to gain competitive advantage against their competitors. To
overcome cost issues and production quality issues, many organizations adopt lean manufacturing
techniques such as 5S and TPM. However, many of these organizations especially in developing countries
face problems in effective and successful implementation of these techniques 5S and TPM. This is mainly
due to lack of employee related factors that are not considered when organizations adopt these techniques.
The present study attempts to investigate the role of ethical factors in the implementation of 5S and TPM.
The results of the study reveal that manager-subordinate relationship (empowerment) is having insignificant
influence on the implementation of 5S and TPM; while ethical training and ethical instructions and
commands are found to be influential in the implementation of these techniques. The study provides
limitations and future directions for researchers interested in the area
Keywords: 5S, TPM, manager-subordinate relationship, ethical training, ethical instructions and commands,
developing country, Iraq
ADDRESS FOR CORRESPONDENCE:Jamal Ahmed Hama Kareem, Management, Faculty of Management,
Universiti Teknologi Malaysia (UTM), Malaysia
E-mail address:jamal22.iraq@yahoo.com
175
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ECONOMIC CRITERIA FOR EU MEMBERSHIP AND
LEGISLATION ON
ECONOMIC REFORMS IN MACEDONIA
Abdula Azizi, Southeast European University, Faculty of Public Administration and Political Sciences
Abstract
Given that the Republic of Macedonia is a candidate country for membership in the European Union (since
2005), in the framework of this paper will analyze the implementation of the Copenhagen economic criteria.
So while until now in Macedonia to this problem is not devoted adequate attention in academic circles, it is
considered necessary to explain and analyze the theoretical aspect of the taken economic reforms. Through
this paper I will scrutinize an economic segment, which deals with the existence of a functioning market
economy as well as the capacity to cope with competitive pressures and market forces within the EU, since
accession could take place as soon as Macedonia were capable of fulfilling them. The essence of this
research has to do with an objective analysis based on annual reports of the European Commission. In this
research, in addition I made an analysis of survey realized with business representatives on the reforms that
state had make in the field of economy. I hope that in the future this work will encourage research and
other activities related to the harmonization of national economic legislation with EU legislation.
Keywords: European Union, Copenhagen Economic Criteria, R. of Maceonia
ADDRESS FOR CORRESPONDENCE:Abdula Azizi, Southeast european university, Faculty of public
administration and political sciences
E-mail address:a.azizi@seeu.edu.mk
176
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
FROM A WEAK SIGNAL TO A BOILING FROG SYNDROME
OPPORTUNITIES AND THREATS OF LEGAL BOUNDARIES IN
THE PAPER- BASED PACKAGING SUPPLY CHAIN!
Thomas Heupel,FOM University of Applied Sciences, Essen (Germany), Germany
Matthias von Juterzenka,Catholic University San Antonio (UCAM), Murcia (Spain) / FOM University of
Applied Sciences, Essen (Germany), Germany
Abstract
In the early 1970s Igor Ansoff has described the important role of weak signals for strategic planning. Weak
signals are based on the assumption that every effect caused by human is to be foreseen and unsurprising.
Under the auspices of discrete discontinuities in economic, political, technical and social affairs, they can be
noticed before they come into existence as a whole. (Ansoff, 1982, p.12). Weak signals are those weird,
ambiguous nutshells of information about the environment that are habitually hidden among the "noise" of
the prevailing sense making criteria, that merge to form a pattern of intelligence (Mendonça et al, 2008,
p.10). The printing industry that print and process food packaging operate their businesses within a complex
and strict set of regulations and guidelines, set in force by both government agencies and industry
associations. These rules ensure that packaging does not negatively impact the products. Swiss studies have
shown that cardboard boxes made from recycled material can contain significant portions of mineral oil.
Animal studies have shown that mineral oil mixtures with low viscosity are stored in the body and can lead
to accumulations and damage in the liver, heart valves and lymph nodes. The increase in the number of
food-packaging migration alerts in recent times has been highlighted by consumer protection organisations
and the media. The German legislator has decided to act with a national approach towards stringent
consumer protection. This paper aims to give an overview of the current status of the “German Ink and
Mineral Oil Ordinance” in relation to recent and future risk management within the paper-based packaging
supply chain. A possible European spill over will be highlighted. The paper aims to give recommendations for
action towards adjusted and more suitable behaviour.
Keywords: Weak signals, states of ignorance, paper based packaging, German Ink Ordinance, boiling frog
syndrome
ADDRESS FOR CORRESPONDENCE:Thomas Heupel,FOM University of Applied Sciences, Essen (Germany),
Germany
E-mail address:thomas.heupel@fom.de
177
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
CATALYSING THREATS TO THE WORLD ECONOMY –
ANALYSIS OF GLOBAL RISKS AND GLOBAL MEGATRENDS
AS POTENTIAL CRISIS FACTORS
Thomas Heupel, FOM University of Applied Sciences, Essen (Germany), Germany
Dirk Henrich,Department of Trauma-, Hand- & Reconstructive Surgery, Johann-Wolfgang-GoetheUniversity
Abstract
Today's global economy has become more complex than ever before. Continents, regions and markets are
becoming more and more interconnected. International markets partly reached all-time highs recently, and
the global economy is forecasted to grow within the next few years. As far as the global economy is
concerned, everything seems to be well on track at first glance. But how safe will the global economy be in
the future? Some institutions and analysts are of the opinion that the world faces several serious threats of
regional crises, which may become a global crisis through contagion. Even if the issues were resolved, the
core problem of high public debt remains. The monetary policy of the Federal Reserve Bank is expected to
change in the near future. How will this impact global financial markets and the world economy? The
European debt crisis still persists. Are there potential spillover possibilities that can trigger further crises? A
year ago, the emerging markets had significant capital outflows, and a stock market crash was predicted. Is
there a threat of a similar liquidity crisis? For instance, China is still facing a credit bubble.
Keywords: global economy, megatrends, future trends, crisis factors, risk management
ADDRESS FOR CORRESPONDENCE:Thomas Heupel, FOM University of Applied Sciences, Essen (Germany),
Germany
E-mail address:thomas.heupel@fom.de
178
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
10 YEARS OF BEYOND BUDGETING EMPIRICAL ANALYSIS OF SUCCESS AND LIMITATIONS OF
BEYOND BUDGETING APPLICATIONS IN THE BANKING
SECTOR
Thomas Heupel, FOM University of Applied Sciences, Essen (Germany), Germany
Sven Schmitz, Aerospace Engineering232B Hammond BuildingPenn State UniversityUniversity Park, PA
1680
Abstract
For more than 10 years, the limitations of conventional budgeting are being intensively discussed in practice
and science. This criticism mostly refers to the rigidness, great effort and the missing strategic orientation
with regard to the distribution of the resources within a company. Already in 1998, the “Beyond Budgeting
round table“, a cooperation between economy and science was founded to establish a new kind of resource
distribution. The research directors and originators of the Beyond Budgeting concept, Jeremy Hope and
Robin Fraser, published an extensive paper in 2003 in which they demonstrated a concept for the allocation
of resources without strict plans (see figure 1). The Beyond Budgeting is mostly composed of six principles
and six methods which allow an allocation of resources in a highly dynamic economic context. Instead of
planning, the focus is set on coordination with the help of internal markets. Following the first publications
of the Beyond Budgeting concept by Hope and Fraser, this concept was picked up in practice and science
and remodeled several times depending on the problem statement. Despite today’s existing integrated
Beyond Budgeting models and some successful implementation in practice the Beyond Budgeting model
cannot completely establish itself in comparison to the classical budgeting and the model of Better
Budgeting. Beyond Budgeting remains a “radical exotic” within all budgeting approaches.
Keywords: beyond budgeting, change management, management accounting, banking model
ADDRESS FOR CORRESPONDENCE: Thomas Heupel,FOM University of Applied Sciences, Essen (Germany),
Germany
E-mail address:thomas.heupel@fom.de
179
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ANALYZING THE RELATIONSHIP BETWEEN KNOWLEDGE
MANAGEMENT ENABLERS AND INNOVATION
Hadi Fazli
Abstract
The purpose of the present paper is to analyze the impact of knowledge management enablers (KMEs) on
organizational innovation (OI). The population of the present study is formed by national oil excavation.
Questionnaires have been distributed among the mid-level managers and supervisors where only 323 of
them have been received back. The current paper implements a structure equation modeling (SEM) method
to test the research’s framework and hypotheses. This study emphasizes the key role of enablers of
knowledge management such as organizational culture (OC), organizational structure (OS) and information
technology (IT).The results show that KMEs have a basic and significant role on the OI.
Keywords: population, managers, supervisors, culture
ADDRESS FOR CORRESPONDENCE:Hadi Fazli
E-mail address:ali.r1979@yahoo.com
180
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ADVENTURE TOURISM MOTIVATION: CASE OF FETHIYE
Ayşe Çelik Yetim, Muğla Sıtkı Koçman University, Muğla
Abstract
There has been a significant growth in adventure tourism globally over the past several years including
Turkey. The traditional package seaside holiday is now less popular than it used to be because tourism has
entered a new phase providing for a different type of touristic experience. As a result of this providers
within the tourist industry have had to adopt alternative marketing strategies to cater for this need. Product
diversification is the key to success for these marketing strategies because the new type of alternative
tourism is by its very nature extremely varied. One such branch breaking new frontiers in alternative
tourism is adventure tourism. Numerous researchers have provided their own definitions of adventure
tourism. For example adventure tourism can be defined an outdoor activity involving the natural
environment where the tourist enjoys the experience of an uncertain outcome (Yerkes,1985). It can also be
defined as an experience with the elements of nature where the tourist enjoys an experience far removed
from his usual safe environment and such activity can lead to an uncertain outcome (Sung, 1996). More
specifically some of the more common adventure tourism activities are paragliding, ballooning, bird
watching, camping, diving, fishing, hang-gliding, horseback riding, climbing, orienteering, rogaining,
adventure racing, sailing, skiing, bungee jumping, hiking, rappelling and many more.
Keywords: Adventure Tourism, Quality of Life, Fethiye
ADDRESS FOR CORRESPONDENCE:Ayşe Çelik Yetim, Muğla Sıtkı Koçman University, Muğla
E-mail address:aysecelik@mu.edu.tr
181
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
PROFIT FORECAST AS A TOOL TO IMPROVE
ENTERPRISES COMPETITIVENESS
Kundakchyan R.M., Kazan Federal University, Institute of Management, Economics and Finance, Kazan,
420008, Russia
Zulfakarova L.F.,Kazan Federal University, Institute of Management, Economics and Finance, Kazan,
420008, Russia
Abstract
This article is devoted to the analysis and model forecasting of enterprise profits to enhance its
competitiveness using the meat processing industry as a case study. The research, based on correlation
analysis identifies factors generating business profits; builds a dynamic regression profit equation taking into
account the economic performance of the enterprise; proposes a model for managing the process of
enterprise competitiveness improvement.
Keywords: Enterprise profit, dynamic regression equation, company competitiveness, economic efficiency,
competitiveness indicators, enhancement of efficiency, meat processing, competitiveness forecasting
methods, model for managing the process of enterprise competitiveness improvemnt
ADDRESS FOR CORRESPONDENCE:Kundakchyan R.M., Kazan Federal University, Institute of Management,
Economics and Finance, Kazan, 420008, Russia
E-mail address:zulfakarova@mail.ru
182
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
PROSPECTS AND TRENDS OF TOURIST DESTINATION
DEVELOPMENT (AS EXEMPLIFIED IN THE REPUBLIC OF
TATARSTAN)
Mishakin T.S
Razumovskaya E.M.
Berdnikova O.A.
Ivanov S.E.
Abstract
The given article presents prospective lines of tourist destination development in the Republic of
Tatarstan. The main achievements in this industry over the year of 2014 are defined and the basic
lines of tourism development are determined.
Keywords:tourism industry; tourist destination; tourist product introduction
ADDRESS FOR CORRESPONDENCE:Mishakin T.S
E-mail address:timur.mishakin@mail.ru
183
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
A GLOBAL COMPARISON OF BANKS; SPECIFIC EXAMPLES
GERMANY, CHINA & USA
Barry Hugh Massey, Barry H. Massey & Christian Hose, FOM Hochschule für Oekonomie & Management,
Essen, Germany
Christian Hose, Barry H. Massey & Christian Hose, FOM Hochschule für Oekonomie & Management, Essen,
Germany
Abstract
A global comparison of banks: specific examples Germany, China & USAResearchers: Prof. Dr’s Barry H.
Massey & Christian Hose, FOM Hochschule für Oekonomie & Management, Essen, Germany.Presented by:
Prof.Dr. Barry H. MasseyThis study of Banks in Europe (Germany), North America (USA) and Asia (China) is
based on an analysis of profit and costs along the whole bank value chain. This approach identifies precisely
the position in the value chain where value is most generated or lost, and shows us where & how to best
optimize bank performance.Our methodology measures bank profitability, interest margin, unit costs and
economic or residual value. Statistical techniques include classical tests, stochastic frontier analysisChinese
banks showed the highest return on capital of 15 -25% The major drivers were high interest margin, based
on Government oversight of deposit and lending rates, low labor and State guaranteed property
costs.German banks showed the lowest mean return on capital of 3%, insufficient to support capital
deployment.
Keywords: property, customer focus, negative
ADDRESS FOR CORRESPONDENCE:Barry Hugh Massey, Barry H. Massey & Christian Hose, FOM Hochschule
für Oekonomie & Management, Essen, Germany
E-mail address:barry_massey@yahoo.com
184
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
LOAN LOSS PROVISIONING - A CASE STUDY OF ROMANIAN
BANKING SYSTEM SMOOTHENING PRO-CYCLICALITY
Olivera Ecaterina Oros, Valahia University of Targoviste, Faculty of Economics, 35 Lt. Stancu Ion Str.,
130105, Targoviste, Romania
Simona Florina Salisteanu, Valahia University of Targoviste, Faculty of Economics, 35 Lt. Stancu Ion Str.,
130105, Targoviste, Romania
Abstract
Loan loss provisioning is an objective of both accounting standard and prudential bank regulation. Still,
depending on the perspective, accounting or prudential wise, this objective can be debated between the
two, at least from the pro-cyclical effect that may encumber. Local regulators, along with policy makers,
argued that the incurred loss model as base of loan loss accounting should be changed in order to
incorporate a more forward looking approach in setting loan loss provisions and therefore reduce procyclicality. In this paper we explore the perspective of the Romanian Regulator in order to smoothen the
effect of the loan loss provision changes following the transit to the full IFRS provisioning policy on the
Romanian banking system. 2015 The Authors. Published by Elsevier B.V. Peer-review under responsibility of
Academic World Research and Education Center.
Keywords: loan loss provision; accounting standards; prudential regulation; cyclicality; expected loss;
incurred loss
ADDRESS FOR CORRESPONDENCE: Olivera Ecaterina Oros, Valahia University of Targoviste, Faculty of
Economics, 35 Lt. Stancu Ion Str., 130105, Targoviste, Romania
E-mail address:olivera.ecaterina@gmail.com
185
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
TRENDS OF ECONOMIC GLOBALIZATION IMPACT IN
EASTERN EUROPEAN BUSINESS ENVIRONMENTS
Ruta Masteikiene, Ruta Masteikiene, Vitalija Venckuviene Kaunas University of Technology
Vitalija Venckuviene, Ruta Masteikiene, Vitalija Venckuviene Kaunas University of Technology
Abstract
In numerous sources of scientific literature it is clearly proved that the process of globalization in regions,
countries, industries and even smallest economic subjects is inevitable. However, it is not only inevitable,
but also rapidly changing in its forms and impacts. In 2012 the authors of this paper carried out a thorough
analysis of economic globalization impact factors on Eastern European countries business environments,
which reveled high levels of impacts in the fields of: the liberalization of trade; integration of previously nonconnected markets and overall productivity growth; the global value chains influence; the increased
significance of outsourcing and services sector; the influence of FDI.
Keywords:economic globalization, Eastern European countries, business environment
ADDRESS FOR CORRESPONDENCE:Ruta Masteikiene, Ruta Masteikiene, Vitalija Venckuviene Kaunas
University of Technology
E-mail address:vitalija.venckuviene@ktu.lt
186
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
EVALUATION OF HIGHER EDUCATION STUDY
PROGRAMMES AND THEIR DEVELOPMENT TRENDS AS
DRIVERS OF REGIONAL GROWTH
Baiba Rivza, Latvian Academy of Sciences, Akadēmijas laukums 1, Rīga,LV-1050, Latvia
Veronika Bikse, University of Liepaja Management Sciences Institute,Lielā iela 14, LV-3401, Latvia
Ieva Brence, RISEBA University, Meza stret 3, Rīga, LV-1048.
Abstract
The purpose of this study is to examine the higher education programmes concentrating on the strengths
that regional higher education institutions of Latvia have and defining challenges to be achieved in the
regional higher education programmes. More than 200 experts were involved in the programmes’
evaluation, inter alia from foreign countries. The research was based on theoretical concepts, data gained in
the framework of the project and interviews with the project experts. 860 study programmes were
evaluated during the implementation of the project, inter alia more than 100 in the regional higher
education institutions. The conclusion can be made that there are a number of strong points in Latvian
higher education system – study programmes correspond to their objectives, students are involved in
decision making process, and interaction between students and academic staff is ensured. At the same time
more critical thinking as well as foreign language skills should be integrated in the study process in the
regional higher education programmes.
Keywords:Evaluation, Higher Education, Study Programmes, and Regional Growth
ADDRESS FOR CORRESPONDENCE:Baiba Rivza, Latvian Academy of Sciences, Akadēmijas laukums 1,
Rīga,LV-1050, Latvia
E-mail address:vbikse@lanet.lv
187
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
HOUSEHOLDS´ LEVEL OF LIVING IN THE CAPITAL OF CZECH
REPUBLIC
Pavla Varvazovska,Czech University of Life Sciences Prague, Kamycka 129, Prague 6, 165 21, Czech Republic
Marie Prasilova, Czech University of Life Sciences Prague, Kamycka 129, Prague 6, 165 21, Czech Republic
Abstract
The level of living is one of the most important aspects in the life of an individual. In spite of its considerable
importance the concept does not have a single objective indicator facilitating its quantification and a unique
assessment. From the viewpoint of economics the level of living is defined by consumption of goods and
services and it is measurable by means of macro-economic indicators. When conceived by sociology, it is the
quality of life as assessed by indicators of non-material nature whose quantification is very difficult. Hence, a
need arises here to set up indicators combining elements both of material and non-material nature that
compose the level of living. The paper analyzes the development of selected level of living indicators as
related to households of the Capital of Czech Republic and further it compares levels of special index
numbers within EU. Distribution of wealth of the society is assessed using the Gini index number and the
level of living is valued by means of the HDI (Human Development Index). The HDI is subdivided into the
partial index numbers of health, education and income and the partial index numbers next give rise to the
resulting HDI using gross domestic produkt.The region of the Czech Republic Capital presents very good
results from the viewpoint of development tendencies and levels of the indicators assessed. Data sources
have been obtained from the data banks of Czech StatisticalOffice, Eurostat and World Bank and have been
processed using statistical methods from time series and index analysis area.
Keywords: level of living consumption income householdgross domestic product unemployment
educationGini index numberHuman ındex
ADDRESS FOR CORRESPONDENCE:Pavla Varvazovska, Czech University of Life Sciences Prague, Kamycka
129, Prague 6, 165 21, Czech Republic
E-mail address:varvazovska@pef.czu.cz
188
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
BUILDING CONSUMER PROFILES THROUGH TIME-SERIES
DATA MINING TECHNIQUES
Janina Florenţa Popeangă, University of Economic Studies, Bucharest, Romania
Abstract
The increasing deployment of Automated Meter Reading (AMR) systems has created new challenges for
utilities industry in terms of how to utilize the recorded data, not only to improve the day-to-day operations.
The smart grid will provide a large volume of sensor and meter data that will require intelligent analytics
that move further than data management, querying and reporting. To make the best use of this large
quantity of data, it is essential to apply data mining techniques to extract relevant information valuable to
the utilities industry.This study aims to determine consumer profiles using Time-Series Data Mining
Techniques, in order to help both utility companies and electricity consumers on the signing of the best
contracts and choosing the optimal tariff plans. Each customer will receive a recommendation for optimum
tariff plan according to their profile built using different variables such as income level, house area, number
of persons in the house and number of hours spent at home during the day, number of electric heaters in
the home and heating time, number of refrigerators and other indicators, but also analyzing their electricity
consumption over a certain period of time. Building consumer profiles will allow utility companies to
improve activities such as correct billing, fraud detection and optimization of electricity distribution based
on the hours and areas of consumption, which includes infrastructure optimization.The presentation is
completed with some application examples using real tariff plans for households, set by the National
Authority of Reglementation in Energy Domain from Romania.
Keywords: Automated Meter Reading; Time-Series Data Mining Techniques; Consumer Profiles
ADDRESS FOR CORRESPONDENCE:Janina Florenţa Popeangă, University of Economic Studies, Bucharest,
Romania
E-mail address:janina.popeanga@yahoo.com
189
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
OPEN INNOVATION AS A TOOL OF TECHNOLOGY
TRANSFER
Pavla Matulova, University of Hradec Kralove, Faculty of Informatics and Management, Hradec Kralove,
Czech republic
Ruzena Stemberkova, University of Hradec Kralove, Faculty of Informatics and Management, Hradec
Kralove, Czech republic
Linda Lososova, University of Hradec Kralove, Faculty of Informatics and Management, Hradec Kralove,
Czech republic
Petr Zdralek, University of Hradec Kralove, Faculty of Informatics and Management, Hradec Kralove, Czech
republic
Petra Maresova, University of Hradec Kralove, Faculty of Informatics and Management, Hradec Kralove,
Czech republic
Kamil Kuca, University of Hradec Kralove, Faculty of Informatics and Management, Hradec Kralove, Czech
republic
Abstract
The open innovation phenomenon has developed from a small club of innovation practitioners, mostly
active in high-tech industries, to a widely discussed and implemented innovation practice. Simultaneously, a
small community of management researchers has recently developed into an established research field.
Once a field grows rapidly there is a danger that it may become a short-term fashion. This special issue
reports on recent research evidence to further develop the open innovation research field. South Moravian
region start to support companies and help them with organization of open innovation session. The tool
perspective: Opening up the innovation process requires a set of instruments. Those tools, for example,
enable customers to create or configure their own product with tools kits or enable companies to integrate
external problem solvers or idea creators The implications and trends that underpin open innovation are
actively discussed in terms of strategic, organizational, behavioral, knowledge, legal and business
perspectives. Aim of paper is research and measure the results after five years since Open innovation has
been supported by region government in South Moravian region in Czech republic and was implemented in
innovation strategy of this region.
Keywords: innovation, short-term, established
ADDRESS FOR CORRESPONDENCE:Pavla Matulova, University of Hradec Kralove, Faculty of Informatics and
Management, Hradec Kralove, Czech republic
E-mail address:matulova@jic.cz
190
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE LINK OF ATTRIBUTES AND CITY BRAND MEANINGS:
AN INVESTIGATION AMONG MULTIPLE STAKEHOLDERS
Taner Sığındı, Scientific and Technological Research Council of Turkey (TUBITAK)
Abstract
Brand perceptions of target audiences are crucial and reveal many positive outputs for the decision makers.
Yet there are few papers which highlight the city attributes need to be considered for various stakeholders
in city branding domain. The aim of this study is to investigate the different target groups’ (residents,
tourists and students) perceptions for a city brand by using four city brand attributes such as
urbanity&cultural activities, infrastructure, nature and environment, economic conditions, job
opportunities&business network. Brand associations of various stakeholders for city brand is examined, by
this way, different views of various stakeholders will be explained better for a specific brand meaning as
place to live, place to study or place to visit. In this respect, a quantitative survey was conducted in
Gaziantep-Turkey, and linear multiple regression was used to assess the predictive power of city brand
attributes. According to the findings, urbanity&cultural activities and nature&environment make the
remarkable contributions to the city brand attitude as a place to live for the samples of residents, students
and tourists. Urbanity&cultural activities, infrastructure, nature&environment and economic conditions all
make significant contributions to attitude as a place to study. On the other hand, city brand attitude as a
place to visit has been affected primarily from urbanity&cultural activities. Finally, urbanity&cultural
activities and nature&environment are constant attributes for three brand meanings: a place to live, a place
to study, a place to visit across various stakeholders. These findings have made substantial contributions to
explain the perceptions of different stakeholders about diverse brand meanings in an emerging country.
Keywords: predictive power, various stakeholders, tourists
ADDRESS FOR CORRESPONDENCE:Taner Sığındı, Scientific and Technological Research Council of Turkey
(TUBITAK)
E-mail address:tanersigindi@hotmail.com
191
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
DEVELOPMENT OF SCHOOL GOVERNANCE TO SUPPORT
ENGINEERING EDUCATION
Constantin Dan Dumitrescu
Abstract
It is known that high-school graduates, whose formative knowledge must include elements to support the
education, and especially the engineering culture, access technical universities. This is all the more since
during the past decade the principles of modern education promoted by the Bologna school have become
mandatory; one of its essential features is the acceleration of the informational accumulation processes,
specific to the engineering education; accordingly, school governance should be readapted to the new
requirements of the engineering education. This paper presents a study on the identification of possible
ways to support higher education in engineering by the high-school education in Romania. The qualitative
analysis led to the prioritization of results based on the consideration of the common areas of interest of
high-school and university education. The results of investigations carried out, lead us to claim that school
governance can support higher education, particularly in engineering, with well-trained candidates, and
furthermore that school governance is perhaps the most important factor in increasing the effectiveness,
efficiency, quality and relevance of school education in Romania.
Keywords: school governance, educational management, influence factor, quantitative analysis
ADDRESS FOR CORRESPONDENCE:Constantin Dan Dumitrescu
E-mail address:danc.dumitrescu@yahoo.ro
192
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
EFFECTS OF SPORTS FANS’ MOTIVATIONAL FACTORS ON
BEHAVIORAL LOYALTY
Caner Giray, Bahcesehir University, Marketing Department, Faculty Member.Studies Marketing, Brand
Management, and Corporate
Yener Girişken,neuromarketing at Bilgi University in master of marketing communication department and
CEO
Abstract
Nowadays, sports have become an important economical sector as well as entertaining and leisure activity.
Sports clubs are trying to appeal more fans into the economic activities for increasing their financial
performance. Therefore, sport clubs focus on motivational factors that will engage more fans. This study
aims to examine the effects of motivational factors on fans’ loyalty to sports clubs. Also, the effects of
identification and psychological commitment to motivational factors and behavioral loyalty are examined.
The research has been conducted with the participation of 800 Fenerbahce Football Club’s fans in Istanbul
with face-to-face surveys method. Fenerbahce is one of the major clubs, which has the highest number of
fans, estimated around 21 million. The data was collected in 2007 and 2014 with the same variables to
compare the results in order to observe the effect of economical, legislative and sportive incidents on the
perception of the football fans. The SEM model is used to analyze the data and the results indicate that the
motivational factors such as fun, family, run-away, and economical situation have effect on association
between fans and sport clubs; economical situation and positive thrill have effect on psychological
dependence. It is also observed that association and psychological dependence variables have positive
effects on consumer attitude towards club’s products, related media expenditure and other branches of
particular club as sub-groups of behavioral loyalty. The outcomes of this research will guide the sports clubs
to appeal more fans and increase the loyalty to trigger fans’ positive behaviors towards the sports clubs.
Keywords : Sports marketing, Fans’ motivational factors, Association, Psychological dependence, Behavioral
loyalty
ADDRESS FOR CORRESPONDENCE:Caner Giray, Bahcesehir University, Marketing Department, Faculty
Member. Studies Marketing, Brand Management and Corporate Social
E-mail address:canergiray@hotmail.com
193
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE IMPACT OF RUSSIAN FEDERATION ECONOMIC
EMBARGO ON THE CENTRAL AND EASTERN
EUROPEAN COUNTRIESBUSINESS ENVIRONMENTS
Vitalija Venckuviene, Vitalija Venckuviene, Ruta Masteikiene Kaunas University of Technology
Abstract
The prolonged geopolitical crisis between Russian Federation and Ukraine and the following Russian
economic embargo has obvious consequences both at political and economic level. Specifically, the
embargo for EU countries’ production has tremendous impacts for Central and Eastern European countries
(CEE) countries’ economies in terms of sharp decrease in exports. Furthermore, it has touched producers
from practically all existent industries. Moreover, the service sector is facing consequences as well. One of
the most negatively affected service industry types – logistics is facing huge challenges in order to survive
and to stay competitive on the volatile market conditions. Consequently, uncertainty and huge risk in
financial sector (volatile of currency, risk investments) probably could cause stagnation in markets at least in
short time perspective. Therefore, it is important to examine alternative markets for CEE countries in order
to overcome or at least diminish the negative effect of Russian Federation and Ukraine geopolitical crisis
and the following Russian economic embargo.
Keywords:Russia, Economic Embargoand CEEBusiness Environments
ADDRESS FOR CORRESPONDENCE:Vitalija Venckuviene, Vitalija Venckuviene, Ruta Masteikiene Kaunas
University of Technology
E-mail address:vitalija.venckuviene@ktu.lt
194
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ORGANIZATIONAL JUSTICE PERCEPTIONS AS PREDICTOR
OFJOB SATISFACTION AND ORGANIZATIONAL
COMMITMENT
Uyanga Ganbaatar, Department of Business AdministrationInstitute of Finance and Economics13381, Peace
Ave-5 BZ district, UB, Mongolia
Abstract
This study explored the relationship between perceived organizational justice, job satisfaction and
organizational commitment using a field sample. Sample for the present study consisted of 360 faculty
members working in public universities of Mongolia. Questionnaire was used as data collection instrument,
SPSS 20.0 software was used to analyze data. Overall organizational justice had weak relation to affective
commitment whereas distributive, procedural justice was significantly related to normative commitment.
Keywords: Perceived organizational justice, Organizational commitment and Job satisfaction
ADDRESS FOR CORRESPONDENCE:Uyanga Ganbaatar, Department of Business AdministrationInstitute of
Finance and Economics13381, Peace Ave-5 BZ district, UB, Mongolia
E-mail address:uyanga.g@ife.edu.mn
195
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ROLE OF ETHICAL FACTORS IN 5S AND TPM
IMPLEMENTATION: STUDY OF KURDISH CEMENT
INDUSTRY, IRAQ
Jamal Ahmed Hama Kareem,Management, Faculty of Management, Universiti Teknologi Malaysia (UTM),
Malaysia
Noraini Abu Talib,Management, Faculty of Management, Universiti Teknologi Malaysia (UTM), Malaysia
Abstract
Organizations pursue policies and strategies to gain competitive advantage against their competitors. To
overcome cost issues and production quality issues, many organizations adopt lean manufacturing
techniques such as 5S and TPM. However, many of these organizations especially in developing countries
face problems in effective and successful implementation of these techniques 5S and TPM. This is mainly
due to lack of employee related factors that are not considered when organizations adopt these techniques.
The present study attempts to investigate the role of ethical factors in the implementation of 5S and TPM.
The results of the study reveal that manager-subordinate relationship (empowerment) is having insignificant
influence on the implementation of 5S and TPM; while ethical training and ethical instructions and
commands are found to be influential in the implementation of these techniques. The study provides
limitations and future directions for researchers interested in the area
Keywords: 5S, TPM, manager-subordinate relationship, ethical training, ethical instructions and commands,
developing country, Iraq
ADDRESS FOR CORRESPONDENCE:Jamal Ahmed Hama Kareem,Management, Faculty of Management,
Universiti Teknologi Malaysia (UTM), Malaysia
E-mail address:jamal22.iraq@yahoo.com
196
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ANALYZING THE RELATIONSHIP BETWEEN KNOWLEDGE
MANAGEMENT ENABLERS AND INNOVATION
Hadi Fazli, Department of EMBA, Faculty of Management, Science and Research Branch, Islamic Azad
University, Tehran, Iran
Abstract
The purpose of the present paper is to analyze the impact of knowledge management enablers (KMEs) on
organizational innovation (OI). The population of the present study is formed by national oil excavation.
Questionnaires have been distributed among the mid-level managers and supervisors where only 323 of
them have been received back. The current paper implements a structure equation modeling (SEM) method
to test the research’s framework and hypotheses. This study emphasizes the key role of enablers of
knowledge management such as organizational culture (OC), organizational structure (OS) and information
technology (IT).The results show that KMEs have a basic and significant role on the OI.
Keywords: structure,equation, modeling, enablers
ADDRESS FOR CORRESPONDENCE:Hadi Fazli, Department of EMBA, Faculty of Management, Science and
Research Branch, Islamic Azad University, Tehran, Iran
E-mail address:hadifazli@gmail.com
197
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
DEVELOPMENT OF SCHOOL GOVERNANCE TO SUPPORT
ENGINEERING EDUCATION
Constantin Dan Dumitrescu, Politennica University of Timişoara, Victory Scuare 2, 300006 Timişoara,
Romania, +040721291404
Alina Melnic, Politennica University of Timişoara, Victory Scuare 2, 300006 Timişoara, Romania,
+040721291404
Nicoletatrandafir, Politennica University of Timişoara, Victory Scuare 2, 300006 Timişoara, Romania,
+040721291404
Nicolae Istrat, Politennica University of Timişoara, Victory Scuare 2, 300006 Timişoara, Romania,
+040721291404
Abstract
It is known that high-school graduates, whose formative knowledge must include elements to support the
education, and especially the engineering culture, access technical universities. This is all the more since
during the past decade the principles of modern education promoted by the Bologna school have become
mandatory; one of its essential features is the acceleration of the informational accumulation processes,
specific to the engineering education; accordingly, school governance should be readapted to the new
requirements of the engineering education.This paper presents a study on the identification of possible
ways to support higher education in engineering by the high-school education in Romania. The qualitative
analysis led to the prioritization of results based on the consideration of the common areas of interest of
high-school and university education. The results of investigations carried out, lead us to claim that school
governance can support higher education, particularly in engineering, with well-trained candidates, and
furthermore that school governance is perhaps the most important factor in increasing the effectiveness,
efficiency, quality and relevance of school education in Romania.
Keywords: school governance, educational management, influence factor, quantitative analysis
ADDRESS FOR CORRESPONDENCE: Constantin Dan Dumitrescu, Politennica University of Timişoara, Victory
Scuare 2, 300006 Timişoara, Romania, +040721291404,
E-mail address:alinamelnic@yahoo.com
198
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
EVALUATION OF HIGHER EDUCATION STUDY
PROGRAMMES AND THEIR DEVELOPMENT TRENDS AS
DRIVERS OF REGIONAL GROWTH
Baiba Rivza, Latvian Academy of Sciences, Latvia, Akadēmijas laukums 1, Rīga, LV-1050
Veronika Bikse,University of Liepaja Management Sciences Institute, Lielā iela 14, LV-3401, Latvia
Ieva Brence,RISEBA University, Meza Stret 3, Rīga, LV-1048.
Abstract
The purpose of this study is to examine the higher education programmes concentrating on the strengths
that regional higher education institutions of Latvia have and defining challenges to be achieved in the
regional higher education programmes. More than 200 experts were involved in the programmes’
evaluation, inter alia from foreign countries. The research was based on theoretical concepts, data gained in
the framework of the project and interviews with the project experts. 860 study programmes were
evaluated during the implementation of the project, inter alia more than 100 in the regional higher
education institutions. The conclusion can be made that there are a number of strong points in Latvian
higher education system – study programmes correspond to their objectives, students are involved in
decision making process, and interaction between students and academic staff is ensured. At the same time
more critical thinking as well as foreign language skills should be integrated in the study process in the
regional higher education programmes.
Keywords: Evaluation, Higher Education, Study Programmes and Regional Growth
ADDRESS FOR CORRESPONDENCE: Baiba Rivza, Latvian Academy of Sciences, Latvia, Akadēmijas laukums 1,
Rīga, LV-1050
E-mail address:vbikse@lanet.lv
199
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
CROSS-SECTIONAL ANALYSIS OF SHORT SALE OF NYSE’S
BLUE CHIPS
Dagmar Linnertova, Masaryk University, Faculty of Economics and Administration, Lipova 41a, Brno, Czech
Republic
Abstract
The aim of the paper is to analyse the determinants of short sale activity of blue chips on NYSE in the period
2000 – 2014. In the paper the fixed effect panel regression model is applied. The determinants of short
selling activity are chosen according to previous literature review. The investigate period was divided into
three separate sub periods that correspond with different economics conditions in the period 2000 – 2014.
Analysed variables represent company fundamentals and market specifics characteristics. The impact of
analysed variables on short sale level is long-term stable and constan
Keywords: effect panel, that correspond
ADDRESS FOR CORRESPONDENCE:Dagmar Linnertova, Masaryk University, Faculty of Economics and
Administration, Lipova 41a, Brno, Czech Republic
E-mail address:dagmar.linnertova@seznam.cz
200
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
FOUNDATIONS OF BEHAVIORAL ACCOUNTING RESEARCH:
A HISTORICAL ANALYSIS
Alper Erserim
Abstract
Accounting practiceshave gaineda broader and moremeaningfulvisionwith a viewof thebehavioraland social
aspects. Accounting systems expected to serve the humanitarian purposes and behavioral objectives when
considering that human created the accounting system. As a matter of fact, behavioral and social
perspectives do not qualify accounting as a purely technical structure (Hopwood, 1979: 14). In this respect,
human behavior dimension, which are ignored in most of the accounting literature, seems to be an
important factor. Aim of this study is to determine the main reference sources of the studies byexamining
citation structure of studies that published in the field of behavioral accounting in lastwo decades. In
addition, general approach to the behavioral accounting research in recent years will be examined according
to reference sources. This study is a literature screening research, and bibliometric analysis method is used
for this purpose. Bibliometric analysis indicates the collection, processing and analysis of bibliographic data
obtained from scientific publications (Verbeek et al., 2002). Bibliometric analysis based approach is
considered as an objective to the evaluation of research in a particular field (Acedo and Casillas, 2005).
Citation analyzing studies are carried out by various techniques. The commonly used of these techniques
are bibliographic coupling and co-citation. Journals of Accounting under the discipline of The Association of
Business Schools are determined as a study group for conducting citation analysis in the scope of
Bibliometric technique in the field of behavioral accounting. These journals are Accounting, Organizations
and Society; Accounting Review; Journal of Accounting and Economics; Journal of Accounting Research.
Prominent works of published research in journals of behavioral accounting in last twenty years will be
discussed by performing keyword and issue scanning on the most cited studies of this field. Web of Science
and Science Direct databases will be used for investigation of the research determined.
Keywords: Behavioral Accounting, Bibliometric Analysis
ADDRESS FOR CORRESPONDENCE:Alper Erserim
E-mail address:alperserim@mu.edu.tr
201
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
IS THE SUCCESS POSSIBLE IN COMPLIANCE WITH ETHICS
AND DEONTOLOGY IN BUSINESS?
Adela Mariana Vadastreanu,National Institute of Research and Development for Isotopic and Molecular
Technologies
Dorin Maier, Technical University of Cluj-Napoca The Bucharest University of Economic Studies
Andreea Maier, Technical University of Cluj Napoca Technical University of Cluj-Napoca
Abstract
The road to success for companies in today’s economic environment is more demanding than ever and the
capacity of adapting to the rapid changes is compensatory in order to resist on the market. In this context,
managers are tempted to pick an easy way, a shortcut that will give them an advantage over the
competitors. Usually this shortcut is in contradiction with the request of ethics and deontology in business,
however many managers ignore this situation and choose to make short-term profit. This leads to the
following question: Is it possible to be successful by respecting the ethics and deontology in business,
considering that some of the competitors have an advantage through non-compliance to these requests?
The research made in this article approach this sensitive aspect of business ethics and offer some practical
solution and recommendation for managers, highlighting the ethics principles and the consequences of an
unethical behaviour. This paper is written such that any manager, regardless of the experience or
knowledge, can have a clear image over business ethics and to be sure, that success can be achieve by
respecting ethics and deontology in business.
Keywords: ethics, business ethics, deonthology, business succes
ADDRESS FOR CORRESPONDENCE:Adela Mariana Vadastreanu,National Institute of Research and
Development for Isotopic and Molecular Technologies
E-mail address:dorin.maier@gmail.com
202
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE APPLICATION OF BUSINESS EXCELLENCE MODELS BY
THE EVALUATION OF CORPORATE SOCIAL RESPONSIBILITY
ACTIVITIES OF COMPANIES
Miriam Jankalová,University of Zilina, Univerzitna 1, 010 26 Zilina, Slovakia
Abstract
The current period lays on enterprise subjects increasing demands in the area of following corporate social
responsibility (CSR) principles. If companies wish to succeed on the markets with strong competitive
pressure, they have to focus their attention not only to make a profit, or increase market share, but also to
increase protection of the environment, and help the local community. For most customers is the most
important not only final product, for shareholders the amount of profit, but also important is the way the
product has been made and the profit realized. Therefore, it is important that companies operate
responsibly towards all stakeholders and apply the principles of CSR. It should be emphasized that these
principles is not enough just to implement, but primarily to evaluate their level of achievement. The aim of
the paper is to point out the possibility of applying the Business Excellence Models in assessing the level of
CSR, because they are often regarded as one and the most appropriate approach to evaluating CSR. Results
are based on analytical research. It can be concluded that Business Excellence Models underwent and are
undergoing constant changes, individual areas and criteria serving for the overall assessment are being
changed and amended. As the result of these changes, CSR principles have been gradually included to larger
or lesser extent. The importance of CSR aware not only composers and performers of the Business
Excellence Models, but also by the companies themselves, which deal with this area more and more.
Keywords: corporate social responsibility, excellence, success,evaluation
ADDRESS FOR CORRESPONDENCE:Miriam Jankalová,University of Zilina, Univerzitna 1, 010 26 Zilina,
Slovakia
E-mail address:radoslav.jankal@fri.uniza.sk
203
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
PERCEPTIONS TOWARD THE CONCEPT OF SUSTAINABILITY:
A CROSS CULTURAL COMPARATIVE VIRTUAL FOCUS
GROUP APPLICATION
Uzel Ezgi,Beykoz Vocational School of Logistics
Abstract
With the industrial revolution, the improvements in production increased the rate of consumption, and
created more demanding consumers. Especially, after the World War II, development efforts of countries
drove the dissatisfaction in consumption which resulted with climatic changes, environmental pollution and
degradation of natural resources. These negative consequences resulted with a shift in behaviors of
consumers toward environment. The search for a solution on this issue has started in 1970s and accelerated
in 1980s by emerging the concept of “sustainability. Sustainability offers a new lifestyle which avoids waste
in several fields, lives more environmentally conscious and promises to leave a more liavable world to future
generations. Sustainable life style has become one of the emerging subject in recent years, and changes in
behaviors of consumers have started to be observed in daily lives, such as in recyling, driving electric/hybrid
cars, consuming organic products etc… This research aims to explore the differences in perceptions of
logistics students of two countries - which are at different development levels - toward the concept of
sustainability including sustainable lifestyle, sustainable consumption, and sustainable supply chain. Virtual
focus group technique is used in the study due to geographical constraint. The sample of the study consists
of 12 participants from two logistics schools of Istanbul and New York. Content analysis technique is used
for data analysis. Finally, findings are presented and interpreted.
Keywords: sustainability, sustainable supply chain, virtual focus group
ADDRESS FOR CORRESPONDENCE: Uzel Ezgi,Beykoz Vocational School of Logistics
E-mail address:ezgiuzel@beykoz.edu.tr
204
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
TRADE RULES FOR UNCLEARED MARKETS WITH A
VARIABLE POPULATION
İpek Gürsel Tapkı,Kadir Has University,Turkey
Abstract
We analyze markets in which the price of a traded commodity is fixed at a level where supply and the
demand are possibly unequal. This stickiness of prices is observed in many markets, either because the price
adjustment process is slow or because the price is controlled from the outside of the market. We assume
that the agents have single peaked preferences on their consumption and production choices. For such
markets, we allow the population to be variable and analyze the implications of these population changes.
We introduce a class of Uniform trade rules each of which is a composition of the Uniform rule and a tradevolume rule. We axiomatically analyze Uniform trade rules on the basis of some central properties
concerning variations of the population, namely, consistency and population monotonicity. We also analyze
the implications of standard properties such as Pareto optimality, strategy-proofness, and no-envy, and an
informational simplicity property, strong independence of trade volume. Using these axioms, we
characterize some subclasses of “Uniform trade rules ".
Keywords: Agents, Single, Peaked
ADDRESS FOR CORRESPONDENCE:İpek Gürsel Tapkı,Kadir Has University,Turkey
E-mail address:ezgiuzel@beykoz.edu.tr
205
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
SEXUAL HEALTH AND SEXUALITY IN ADOLESCENTS WITH
AUTISM SPECTRUM DISORDER
Esma Kabasakal, Hacettepe University, Faculty of Nursing, Public Health Nursing Department
Elif Bakir Gökduman, Hacettepe University, Faculty of Nursing, Pediatric Health Nursing Department
Abstract
The purpose of this study is to identify the problems of adolescents with autism spectrum disorder (ASD)
about sexuality and sexual health and what nurses should know regarding the needs of the families in order
to guide them properly.Adolescents with ASD are require extra care and attention during puberty, especially
about their developing sexuality and sexual health. Children with ASD were found to have increased stress
levels during adolescence because of their lack of knowledge about sexual health. Some parents were afraid
to teach their child about establishing a sexual identity because they believed it would increase sexual
interest and activity. Parents of children with ASD need support about sexual education for their
children. Nurses can play a critical role about supporting parents during this years. The nurses should take
advantage of every primary care visit to help guide parents. It might also be helpful to talk with parents to
determine what teaching is done at home, what concerns they may have, and whether they need any
support. As a result it is essential that sexuality and sexual health education for adolescent with ASD
emphasis social skills development related to sexuality and relationships.
Keywords: sexuality, adolescent, autism
ADDRESS FOR CORRESPONDENCE:Esma Kabasakal, Hacettepe University, Faculty of Nursing, Public Health
Nursing Department
E-mail address:esm.akf@gmail.com
206
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
THE DETERMINANTS OF MULTIPLE FOREIGN LISTING
DECISION
Imen Ghadhab, Science Economics and Management of Tunis (FSEG Tunis) University of Tunis El
Manar,Tunisia
Slaheddine Hellara,Higher Institute of Management of Tunis (ISG Tunis), Bardo 2000 Tunis, Tunisia
Abstrac
This study aims to examine the determinants of multiple foreign listing by analyzing the characteristics of
listing firms as well as those of host and home countries. By implementing a multiple event-time
experiment, we find no evidence to support the bonding hypothesis. Firms from developed countries prefer
to list in proximate additional foreign markets (in geographic terms) to overcome market segmentation, and
to benefit from better informational environment. The decision of multiple listing may be also related to the
global business strategy of the firm. Firms from emerging countries, especially those with high quality, list in
additional foreign market in order to overcome investment barriers. While liquidity and informational
considerations play little role, culture proximity is a determining factor in the decision of multiple foreign
listing for firms from emerging countries.
Keywords: Multiple foreign listing; cross listing; Bonding Hypothesis; multiple failure time models
ADDRESS FOR CORRESPONDENCE: Imen Ghadhab, Science Economics and Management of Tunis (FSEG
Tunis)University of Tunis El Manar, Tunisia
E-mail address: ghadhabimen@yahoo.fr
207
Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
TÜRKİYE’DEKİ BÜYÜKŞEHİR KAMU HASTANELERİNİN
ETKİNLİKLERİNİN ANALİZİ
Nurullah Uçkun, Eskişehir Osmangazi Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü,
Meşelik,Eskişehir
Nuray Girginer, Eskişehir Osmangazi Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü,
Meşelik, Eskişehir
Tunç Köse,Eskişehir Osmangazi Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Meşelik,
Eskişehir
Ümit Şahin, Sağlık kurumları Yönetimi Uzmanı, Eskişehir İli Kamu Hastaneler Birliği Genel Sekreterliği,
Eskişehir
Özet
Bu çalışmanın amacı, Türkiye’de büyük şehir belediyesi statüsündeki 30 ildeki, Sağlık Bakanlığı Türkiye
Kamu Hastaneleri Kurumu’na (TKHK) bağlı hastanelerin il düzeyinde etkinliklerinin Veri Zarflama analizi
(VZA) ile belirlenmesidir. Çalışmada büyük şehir belediyesi statüsündeki 30 İldeki Sağlık Bakanlığı TKHK’na
bağlı hastanelerin il düzeyinde etkinlikleri 4 girdili (fiili yatak sayısı, uzman hekim sayısı, pratisyen hekim
sayısı, yıllık döner sermaye harcaması), 4 çıktılı (toplam muayene sayısı, toplam yatan hasta sayısı, yatak
devir hızı, toplam ameliyat sayısı), çıktı maksimizasyonu hedefli VZA modeli ile incelenmiştir. VZA
sonucunda; Sağlık Bakanlığı hastanelerinin 16 ilde etkin, 14 ilde ise etkin olmadığı belirlenmiştir. Etkin olan
iller içinde; Mardin, Urfa, Van, Hatay ve Gaziantep gibi doğu bölgesinden illerin yanı sıra İstanbul, Ankara,
Bursa gibi batı bölgelerinden iller de bulunmaktadır. Etkin olmayan iller için etkinliğe ulaşmalarında özellikle
yatak devir hızında artış yapılması önerilmektedir.
Anahtar Kelimeler: Etkinlik, Veri Zarflama Analizi, Büyükşehir Kamu Hastaneleri
ADDRESS FOR CORRESPONDENCE:Nurullah Uçkun, Eskişehir Osmangazi Üniversitesi, İktisadi ve İdari Bilimler
Fakültesi, İşletme Bölümü, Meşelik
E-mail address: nuckun@yahoo.com
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30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
MOBİLYA SEKTÖRÜNDE İHRACAT SORUNLARINI
BELİRLEYEN FAKTÖRLER
Mehmet Çolak, Muğla Sıtkı Koçman Üniversitesi, Teknoloji Fakültesi, Ağaçişleri Endüstri Mühendisliği
Burcu Engin, Muğla Sıtkı Koçman Üniversitesi, Teknoloji Fakültesi, Ağaçişleri Endüstri Mühendisliği
Tahsin Çetin, Muğla Sıtkı Koçman Üniversitesi, Teknoloji Fakültesi, Ağaçişleri Endüstri Mühendisliği
Özet
İhracat, günümüzde hem gelişmekte olan hem de gelişmiş ülkeler açısından çok önemlidir. İhracat, ülke
ekonomisinin gelişmesinde ve refah seviyesinin artmasında da kilit bir faktör olmaktadır. Dolayısıyla bütün
ülkeler ihracata büyük önem vermektedirler ve ihracat yapılarının gelişmesi için uluslararası stratejilerini
belirlemektedirler. İhracatın artması, milli geliri çoğaltmakta ve ülkedeki dar gelir boğazının da ortadan
kaldırılmasına katkıda bulunmasıyla ekonomik kalkınmaya destek olmaktadır. İşletmeler açısından ihracat,
eldeki fiziki ve insan kaynaklarını etkin kullanmasını atıl kapasitesini azaltmasını, işletmenin büyümesini ve
buna bağlı olarak hedeflerini gerçekleştirmesine olanak sağlar. Bu çalışmada, Türkiye mobilya endüstrisinde
ihracat konusunda başarılı yada başarısızlığın hangi faktörlere bağlı olduğu, işletmelerin yaptıkları ihracata
hangi unsurların etkilediği, ne gibi problemlerle karşılaşıldığına yönelik mevcut durumun saptanması ve
tespit edilen problemlerin çözümüne katkı sağlayacak önerilerin geliştirilmesi amaçlanmıştır. Mobilya
endüstrisinin gelişmiş olduğu illerde tesadüfî olarak seçilmiş KOBİ düzeyinde marka olmuş işletmenin
yöneticilerine anket uygulaması yapılmış ve elde edilen veriler SPSS istatistik paket programı aracılığıyla
analiz edilmiştir.Çalışmada elde edilen bulgular işletmelerin ihracatını arttırmaya yönelik faaliyetleri
değerlendirildiğinde önem sırasına göre; pazar araştırması yapmak, uluslararası kalite standartlarında ürün
geliştirmek, verimliliği arttırmak, reklam faaliyetleri ve marka imajı oluşturmak, yurtiçi ve yurt dışı ihtisas
fuarlarına katılmak, yurt dışında ofis mağazası açarak çalışmalarını sürdürmekte olduklarını belirtmişlerdir.
Sektör ağırlıklı olarak KOBİ’lerden oluştuğu için tanıtım, pazarlama gibi konular firma içerisinde mevcut
imkânlarla/elemanlarca yürütülmeye çalışılmakta ve dış piyasalarda yetersiz kalınmasına sebep
olmaktadır.İşletmelerin yurtdışındaki markalaşma faaliyetlerinde yetersiz kaldığı sonucuna ulaşılmıştır.
İşletmelerin ihracat yaparken karşılaştıkları güçlüklerin önem oranlarına göre; uzman personel eksikliği,
finansal yetersizlik, kapasite yetersizliği, uluslararası pazarlardaki rekabet, danışmanlık hizmeti veren
kuruluşların pahalı oluşu, formalitenin-bürokrasinin çok olması, taşıma ve taşımacılık sorunları belirgin olarak
ortaya çıkmıştır.
Anahtar Kelimeler: Mobilya Endüstrisi, Markalaşma, Üretim Yönetimi, İhracat Faktörleri, Dış Ticaret
ADDRESS FOR CORRESPONDENCE:Mehmet Çolak, Muğla Sıtkı Koçman Üniversitesi, Teknoloji Fakültesi,
Ağaçişleri Endüstri Mühendisliği
E-mail address:cmehmet@mu.edu.tr
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Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ÖRGÜTE HİSSEDİLEN BAĞLILIK VE ROMANTİK
İLİŞKİLERDEKİ BAĞLILIK DÜZEYİ ARASINDAKİ İLİŞKİ :
UYGULAMALI BIR ÇALIŞMA
Neşe Çakı, İstanbul Üniversitesi, İktisat Fakültesi, Türkiye
Ledya Asfuroğlu, İstanbul Bilim Üniversitesi, Sağlık Bilimleri Fakültesi, Türkiye
Oytun Erbaş, İstanbul Bilim Üniversitesi, Tıp Fakültesi, Türkiye
Abstract
Örgütsel bağlılık; örgüte bağlılık hisseden bireylerin örgütsel amaçları ve değerleri kabul etmeleri, bunlara
inanmış olmaları, örgütlerinde kalmak istiyor olmaları ve daha fazla çaba göstermek için istekli olmaları
şeklinde açıklanabilir. Romantik ilişkilerde bağlılık ise bilişsel, davranışsal ve duygusal açıdan diğeri ile bir
bütün olmaya duyulan yoğun isteği ifade eder. Bu araştırmada; çalışanların, örgütlerine yönelik hissettikleri
bağlılık düzeyi ile romantik ilişkilerinde hissettikleri bağlılık/tutkulu aşk düzeyi arasında anlamlı bir ilişki olup
olmadığı analiz edilmiştir. Veri toplama aracı olarak anket yöntemi kullanılmıştır.‘’Örgütsel Bağlılık Ölçeği’’ ve
“Tutkulu Aşk Ölçeği” kullanılarak oluşturulan anketler, araştırma birimi olarak seçilen sağlık kurumunda
çalışan doktor ve hemşirelere uygulanmıştır. Anketler STATA-11/EVİEWS-7/SPSS-21 paket programlarıile
analiz edilmiştir. Analiz sonucunda; tutkulu aşk ile örgütsel bağlılık, duygusal bağlılık ve devamlılık bağlılığı
arasında pozitif yönlü bir ilişki olduğu tespit edilmiştir.
Anahtar kelimeler: Romantik, tutkulu aşk, bağlılık düzeyi
ADDRESS FOR CORRESPONDENCE: Neşe Çakı, İstanbul Üniversitesi, İktisat Fakültesi, Türkiye
E-mail address:nesecaki@istanbul.edu.tr
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Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
SURİYE KRİZİNİN TÜRK TURİZMİNE ETKİSİ: GÜNEYDOĞU
ANADOLU BÖLGESİ’NE YÖNELİK ARAŞTIRMA
Esra Demirbaş, İstanbul Yeni Yüzyıl Üniversitesi, İk sadi ve İdari Bilimler Fakültesi, İşletme Bölümü,Turkey
Gülçin Elif Yücel, İstanbul Yeni Yüzyıl Üniversitesi, İk sadi ve İdari Bilimler Fakültesi, Uluslararası Ticaret ve
Lojistik Bölümü, Turkey
Kübra Coşar, İstanbul Yeni Yüzyıl Üniversitesi, İk sadi ve İdari Bilimler Fakültesi, Uluslararası Ticaret ve
Lojistik, Turkey
Özet
Küresel bir sektör olan turizm sektörü, milli gelire yap ğı katkılarla ekonomik gelişme ve kalkınmada oldukça
önemli bir sektördür. Bunun başlıca nedenleri arasında, yabancı sermaye girişi ve döviz girdisi sağlaması,
sosyo-ekonomik ve kültürel gelişmeyi hızlandırması, ileri ve geri bağlan ları olan bir sektör olması ve özellikle
is hdama yap ğı katkılar sayılabilir. Dünya Seyahat ve Turizm Konseyi (WTTC) 2014 Raporu’na göre, 2022
yılında her on istihdamdan birinin turizm sektörü tarafından yara lacağı öngörülmektedir. Türkiye’de
karşılaş rmalı rekabet üstünlüğünün bulunduğu sektörler arasında yer alan turizm sektörünün, uluslararası
ekonomik ve poli k ilişkilerde oynadığı rol de oldukça önemlidir. 2011 yılı Mart ayında Suriye’de başlayan İç
Savaş, tüm bölge gibi Türkiye’yi de hem siyasi, hem de ekonomik olarak doğrudan ve dolaylı yoldan
etkilemiş r. Terörün ve turizmin en önemli ortak noktası her ikisinin de ulusal sınırların ötesine taşarak
uluslararası boyut kazanmasıdır. Terörist eylemler, yara ğı gelir kaybı nedeniyle, uzun dönemde ülke
ekonomisine zarar vermektedir. Doğrudan etkilerin en önemlisi, durma noktasına gelen dış care miz, diğeri
de turizm olmuştur. Literatürde terörün ekonomik etkilerini inceleyen çalışmalar fazla olmasına rağmen,
terörün turizm üzerindeki etkisini inceleyen geçmiş çalışmalar oldukça dar kapsamlıdır.
Anahtar kelime:rekabet,sosyo-ekonomik,döviz,milli gelir
ADDRESS FOR CORRESPONDENCE: Esra Demirbaş, İstanbul Yeni Yüzyıl Üniversitesi, İk sadi ve İdari Bilimler
Fakültesi, İşletme Bölümü
E-mail address:gulcineliferic@gmail.com
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Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
MOBİLYA SEKTÖRÜNDE İHRACAT SORUNLARINI
BELİRLEYEN FAKTÖRLER
Burcu Engin, Muğla Sıtkı Koçman Üniversitesi, Teknoloji Fakültesi, Ağaçişleri Endüstri Mühendisliği, KötekliMuğla 48000, Türkiye
Mehmet Çolak, Muğla Sıtkı Koçman Üniversitesi, Teknoloji Fakültesi, Ağaçişleri Endüstri Mühendisliği,
Kötekli-Muğla 48000, Türkiye
Tahsin Çetin, Muğla Sıtkı Koçman Üniversitesi, Teknoloji Fakültesi, Ağaçişleri Endüstri Mühendisliği, KötekliMuğla 48000, Türkiye
Özet
İşletmeler açısından ihracat, eldeki kaynaklarını etkin kullanmasına, atıl kapasitesini azaltmasına, işletmenin
büyümesine ve buna bağlı olarak hedeflerini gerçekleştirmesine olanak sağlar. Bunun yanı sıra ihracat
işletmeler için olduğu kadar ülke ekonomileri içinde çok büyük önem taşımaktadır. Ülke ekonomisi açısından
en önemli konulardan biri istikrarı sağlamaktır. İstikrar konusunda kalıcı çözüm yollarından birisi yine
ihracattır.Çalışmada, işletmelerin ihracatını arttırmaya yönelik faaliyetleri değerlendirildiğinde önem sırasına
göre; pazar araştırması yapmak, uluslararası kalite standartlarında ürün üretmek, verimliliği arttırmak,
reklam faaliyetleri ve marka imajı oluşturmak, yurtiçi ve yurt dışı ihtisas fuarlarına katılmak, yurt dışında ofis
mağazası açarak çalışmalarını sürdürmekte olduklarını belirtmişlerdir. Sektör ağırlıklı olarak KOBİ’lerden
oluştuğu için tanıtım, pazarlama gibi konular firma içerisinde mevcut imkânlarla/elemanlarca yürütülmeye
çalışılmakta ve dış piyasalarda yetersiz kalınmasına sebep olmaktadır. İşletmelerin yurtdışındaki markalaşma
faaliyetlerinde yetersiz kaldığı sonucuna ulaşılmıştır. İşletmelerin ihracat yaparken karşılaştıkları güçlüklerin
önem oranlarına göre; uzman personel eksikliği, finansal yetersizlik, kapasite yetersizliği, uluslararası
pazarlardaki rekabet, danışmanlık hizmeti veren kuruluşların pahalı oluşu, danışmanlık hizmeti veren
kuruluşların olmayışı, formalitenin çok olması, taşıma ve taşımacılık sorunları belirgin olarak ortaya çıkmıştır.
Anahtar Kelimeler: Mobilya Endüstrisi, Markalaşma, Üretim, İhracat Sorunları, Dış Ticaret
ADDRESS FOR CORRESPONDENCE:Burcu Engin, Muğla Sıtkı Koçman Üniversitesi, Teknoloji Fakültesi,
Ağaçişleri Endüstri Mühendisliği, Kötekli-Muğla 48000, Türkiye
E-mail address:tahsin.cetin@hotmail.com
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30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
ÖRGÜTSEL BAĞLILIK: BİLİŞİM SEKTÖRÜNDE UYGULAMALI
BİR ÇALIŞMA
Nese Çakı,İstanbul Üniversitesi, İktisat Fakültesi, Türkiye
Halil Ibrahim Gündüz,İstanbul Üniversitesi, İktisat Fakültesi, Türkiye
Abstract
Örgütsel bağlılık; örgüte bağlılık hisseden bireylerin örgütsel amaçları ve değerleri kabul etmeleri, bunlara
inanmış olmaları, örgütlerinde kalmak istiyor olmaları ve daha fazla çaba göstermek için istekli olmaları
şeklinde açıklanabilir. 1980 sonrasında yaşanan küreselleşme ile birlikte esnek çalışma türleri yaygınlaşmaya
başlamış, ‘’örgüt, işyeri’’ kavramları eski anlamlarını yitirmeye başlamıştır. Özellikle bilişim sektöründe bu
değişim daha hızlı biçimde yaşanmaktadır. Bu nedenle bu çalışmada, bu değişim rüzgarının tam ortasında
kalan bir sektörde örgütsel bağlılık konusu sorgulanmaktadır. Yöntem olarak örgütsel bağlılık ölçeğine ilişkin
Allen ve Meyer’in örgütsel bağlılık ölçeği kullanılarak bilişim sektöründeki çalışanlara anket yapılacaktır.
Çalışmanın sonucunda çalışma tarzı ve nitelikli işgücüne sahip olması nedeniyle bilişim sektöründe örgütsel
bağlılığın düşük çıkması beklenmektedir.
Anahtar kelime: Örgütsel bağlılık, Allen, Meyer’in
ADDRESS FOR CORRESPONDENCE:Nese Çakı, İstanbul Üniversitesi, İktisat Fakültesi, Türkiye
E-mail address:nesecaki@gmail.com
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Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
TÜRK BANKACILIK SEKTÖRÜNDEKİ YENİ GELİR VE
KARLILIK FIRSATLARINA DAİR STRATEJİK BİR YAKLAŞIM
Cüneyt Dirican, Marketing & Finance & Business & Management Consultant, Instructor,Turkey
Özet
2001’deki lokal finansal krizlerin ardından yaptığı reformlar ile güçlü bir sermaye yeterlilik rasyosu
ortalamasına sahip Türk Bankacılık Sektörü, ekonomik büyüme ve politikalar ile hızlı bir aktif büyümesi
yakaladı. 2008 Global Finansal Kriz sırasında ve sonrasında, güçlü ve inovatif yapısı sayesinde sektörün ve
ekonominin sağlam durmasına da etki eden bu durum son dönemlerde alınan mevzuat kararları ve GSYİH
yavaşlaması ve Cari Açık gibi kaynaklar nedeni ile Türkiye’deki bankacılık sektörünün karlılığı üzerinde önemli
etkiler yaratmaya başladı.Azalan sermaye ve aktif karlılığının yanı sıra, rekabet, müşteri davranışları,
mevzuat değişiklikleri, ekonomik ve politik gelişmeler gibi unsurlar karşısında 2015 yılında sektörün gelir
arttırıcı fırsatları daha çok aradığı bir döneme girilmiş durumda. Bu kuramsal ve kavramsal çalışma ile
Türkiye’deki bankacılığın gelir arttırıcı fırsatlara ve pazarlara nasıl ulaşabileceği, hangi başlıklarla durumunu
koruyabileceği sebep ve sonuç ilişkileri ile stratejik olarak değerlendirilmektedir.
Anahtar Kelimeler: Bankacılık, Türkiye, Karlılık, Gelir, İnovasyon, Strategy
ADDRESS FOR CORRESPONDENCE:Cüneyt Dirican, Marketing & Finance & Business & Management
Consultant, Instructor, Turkey
E-mail address:cuneytdirican@arel.edu.tr
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Abstracts Book, 4th World Conference On Business, Economics And Management, (BEM-2015),
30 April – 02 May 2015, Efes Surmeli Hotel Convention Center, Ephesus, Aydın – Turkey
TÜRK SİGORTA SEKTÖRÜNÜN REKABET AÇISINDAN
DEĞERLENDİRİLMESİ
Sedat Arslan, Akdeniz Üniv. İktisat Anabilim Dalı Yüksek Lisans Öğrencisi, Türkiye
Ozlem Yalaz, Akdeniz Üniv. Finans-Bankacılık ve Sigortacılık Bölümü Öğretim Üyesi, Türkiye
Özet
Sigorta sektörü, son yıllarda tüm dünyada hızla yükselen bir grafik çizmektedir. Özelikle gelişmiş
ekonomilerde sigorta sisteminin ekonomiye mikro ve makro anlamda katmış olduğu değer, göz ardı
edilemez seviyelere ulaşmış durumdadır. Fon yaratma gücü, tüm ekonomik faaliyetler için emniyet ve
istikrar yaratma etkisi, uluslararası ticaretin gelişmesinde sağladığı katkı v.s sektörün ekonomiye kazandırdığı
faydalardan birkaçıdır.Sigorta sektörünün yarattığı fon büyüklüğünün ciddi seviyelere ulaşması sektör içinde
rekabetin artmasına, derinleşmesine ve bunun bir sonucu olarak da rekabeti kısıtlayıcı veya engelleyici
davranış biçimlerinin ortaya çıkmasına neden olmaktadır.Türk sigorta sektörünün 4054 sayılı Rekabeti
Koruma Hakkında Kanun kapsamında olduğu bilinmektedir.Bu kanun çerçevesinde açılan davalar
incelendiğinde çok sayıda rekabet ihlali şüphesiyle dava açıldığını bununla birlikte, birleşme ve devralma ile
menfi tespit ve muafiyet kapsamında da davaların görüldüğü anlaşılmaktadırBu çalışmada sigorta
sektörünün ekonomik göstergelerini analiz ederek ortaya çıkan verileri amacına uygun olarak rekabet
açısından değerlendireceğiz. Türk Sigorta sektörünün diğer gelişmiş ekonomilerde olduğu gibi etkin bir rol
almasını sağlayacak, aynı zamandarekabeti kısıtlayıcı uyumlu eylem ve davranışlardan arındırmaya yönelik
yürütülecek tüm çalışmalar için bir ışık tutmayı hedeflemekteyiz.
Anahtar kelime: Türk sigorta, grafik, mikro ve makro
ADDRESS FOR CORRESPONDENCE:Sedat Arslan, Akdeniz Üniv. İktisat Anabilim Dalı Yüksek Lisans Öğrencisi
E-mail address:sedatarslan07@gmail.com
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