Digital Signage White Paper

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TO SAFEGUARD DIGITAL SIGNAGE TECHNOLOGY,

ENERGY INTELLIGENCE IS AN INVALUABLE

COMPONENT

ABSTRACT

Digital signage provides targeted audiences with information that instructs, informs, persuades, and educates. As the technology continues to evolve, this industry presents new applications, new technology, and new challenges.

To secure proper performance for all of the components contributing to your digital displays, the power that feeds and supplies these devices must be considered. Power quality and monitoring is critical to ensure the display’s message delivery.

Without proper attention, your digital signage communications can go dark. This leaves people without direction and information.

Additionally, this can result in loss of revenue, time—and in some cases—jeopardize the safety of your target audience.

This product application paper seeks to examine what is necessary to secure the best power performance of digital display devices. In it we will share how SurgeX is meeting the challenges for power quality and energy intelligence.

INTRODUCTION

Society’s desire for real-time messaging, information, and communications is driving growth within the digital signage market.

Digital signage has evolved into mission-critical systems consumers need, want, and depend upon. According to ABI

Research’s 2011 digital signage market and business case analysis, the digital signage global market growth is projected to expand from $1.28 billion in 2010 to $4.48 billion in 2016.

Throughout the world, digital signage is being strategically placed in office buildings, restaurants, and shopping malls—including mobile applications such as taxis and planes. Areas now relying on digital signage/messaging applications include:

1.

Public information/public safety

2.

Advertising and promotion

3.

Brand building

4.

Consumer engagement

5.

Education

6.

Way finding

7.

Menu display

8.

Operation messaging

DIGITAL SIGNAGE White Paper

This product application report provides relevant information regarding the importance of using energy intelligent SurgeX products in digital signage installations

The latest models of digital signage are not just flat panel displays and video projectors, but full computers built into the player or as a plug-in module to the flat panel/projection display. These sophisticated systems are susceptible to line voltage fluctuations, power surges, lightning strikes, and other harmful events. To proactively address power events for digital signage applications, surge protection is critical and can minimize downtime. Additionally, the technology is capable of reducing the costs of maintaining these systems and servicing clients. Ideally, it is surge elimination—not suppression—that provides a better level of protection quality through the lifetime of flat panel displays, video projectors, and digital signage.

*ABI Research Digital Signage Market and Business Case Analysis

© SurgeX Page 1

THE NEED FOR POWER PROTECTION

Today’s digital signage is expected to operate and maintain its high image quality for at least three to five years, and power anomalies can degrade the display and compromise image quality, resulting in unnecessary and often premature cost expenditures for replacement or repair. Providing power protection and management for digital signage systems can help reduce operational costs in a variety of ways:

 Power protection reduces the need for service calls when power anomalies would otherwise cause downtime

 Auto-ping and power cycling reduces the need for service calls and travel

 Power scheduling for digital signage saves power

 IP access enables businesses to manage automated scheduling to eliminate wasted energy use during nonbusiness hours

Whether the digital signage application is integrated for use in campuses, public service buildings, command centers, restaurants, corporations, or retail outlets, display downtime can be a costly hazard.

SURGEX: A PROVEN BEST-IN-CLASS SOLUTION

SurgeX offers patented Series Mode surge elimination and intelligence solutions. They are designed specifically for digital signage/flat panel screens and video projectors in mission-critical environments. SurgeX brings to market the FlatPak series, with its unique surge elimination technology in both standard (SA-82) and

IP (SA-82-AR). The IP version is part of the SurgeX Axess Ready family, with web-based monitoring and control capability. Improving on the standard FlatPak product, the Axess Ready FlatPak model provides web-based remote and automatic control capability such as on/off, scheduling, auto-ping, and power cycling.

SurgeX protection technology includes:

 A-1-1 certification

 Surge elimination provides premium protection beyond single-stage MOV surge suppressors

 No ground contamination

 No sacrificial components (filters do not wear out from use)

 No inherent endurance limitations

© SurgeX

DIGITAL SIGNAGE White Paper

ENVIRONMENT

Campuses

Museums

Command Centers

Network Control

Quick Service

Restaurants

Corporate

Messaging

Retail

OPERATIONS

AVOIDING COSTLY

DOWNTIME

Real-time communication about programs, scheduled events, and emergency announcements.

Must operate daily during the full business hours, usually daytime and early evening.

Mission-critical command and control centers must operate

24/365 to ensure operation and business continuity.

Menu displays must operate during full business hours, day and night.

Essential to the wellbeing and safety for all students, faculty, and staff.

Failed displays compromise exhibits and impact visitors’ experience, which may result in a negative perception and reputation for the museum; this can affect fees, retail purchases, and overall generation of revenue.

Failure of systems to provide proper messaging can jeopardize health, safety, and welfare.

Failed displays slow down operations, compromise revenues, and can negatively impact customer experience.

Reliable corporate messaging must operate every work day and provide office employees relevant and important company information.

Facilities can incorporate digital signage into their emergency communication plans for visual identification of emergency events.

Many retail environments operate seven days a week, ten hours a day and digital signage systems play an important role in advertising and promoting products.

Corporate communications are key to keeping employees informed about all aspects of their employment. In emergency notifications, failure to operate can result in compromising the safety of employees.

Failed digital signage systems can result in loss of sales revenues.

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FEATURES

 Compact, lightweight design

 Easily integrates with projector and monitor mounting systems

 Remote control of on/off, scheduling, auto-ping, and power cycling (SA-82-AR only)

 Magnetic shielding steel enclosure

3’ grounded 3-wire #18 line cord (separate)

2 grounded AC receptacles, 120V/8 amp

 Series Mode surge protection

 Auto-resetting Overvoltage Shutdown

 Thermal circuit breaker overload protection

 Self-test circuit with visual indicator

 11-year warranty

 Improves equipment lifetime

 Proudly made in the U.S.A.

THE SURGEX ADVANTAGE

1.

SurgeX Series Mode Surge Elimination—in combination with EMI/RFI power filtering and over-voltage protection—ensures sensitive digital components are protected.

2.

SurgeX products eliminate surge energy rather than diverting energy to the ground wire, preventing degradation of image and audio quality.

3.

Power protection and the SurgeX remote management technology reduces downtime and can lower the cost of service.

4.

The Axess Ready IP-enabled SA-82-AR allows scheduling of power to connected equipment, which means a flat panel display or video projector can be scheduled to turn on without manual operation. The web GUI allows for basic on/off control of the receptacles, programmable scheduling, auto-ping, and power cycling.

5.

The Access Ready IP-enabled SA-82-AR allows a technician to remotely cycle the power to a flat panel screen, potentially saving the cost of a service visit.

DIGITAL SIGNAGE White Paper

SERIES MODE INTRODUCTION

In 1995, SurgeX introduced a new type of surge protection technology called Series Mode, which blocks and contains surge energy without the use of any sacrificial or diversionary components and does not contaminate the safety ground. Improving upon the original technology,

Series Mode with zero let-through technology was introduced in 2005.

This, along with other proprietary technologies such as their Impedance

Tolerant EMI/RFI filtering, SurgeX ICE, and COUVS Catastrophic

Over/Under Voltage Shutdown, differentiates the SurgeX product line.

CONCLUSION

Downtime of digital signage systems can be costly and dangerous.

It is critical to have a solution that protects your digital signage performance. The SurgeX SA-82 and SA-82 AR FlatPak models provide cost-effective, rugged, and quality surge elimination/protection while meeting the operational demands of the latest digital signage and flat panel applications.

To find out more about how SurgeX can help you protect and manage your IT environment, visit surgex.com.

AUTHORS

DAVE PERROTTA

Chief Operating Officer

Electrical Engineer

CHRISTOPHER MAIONE

AV and IT Consultant

© SurgeX Page 3

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