You can also contact us at,
Industry Programmes & Projects (IP&P)
National Institute of Design
R & D Campus
#12 HMT Link Road, Off Tumkur Road
Bangalore 560 022
Phone: (080) 23373006 / 23373276
Fax: (080) 23373086
Executive Education Open Program
Indian Institute of Management Bangalore
Bannerghatta Road, Bangalore 560 076
Phone: (080) 26582450 / 26993996
Fax: (080) 26584050 / 26584004 / 26584181 /
26581602
R & D Campus Bangalore 560 022
Indian Institute of Management Bangalore
NID – IIMB Joint Program on
Design and Strategy 08’
PROGRAMME DIRECTORS
Soumyajit Ghosal (NID)
Sr. Ergonomist in the Faculty of Industrial Design
and Acting Dean of the R&D Campus, National
Institute of Design (NID) Bangalore . His Research
and consulting interests are in Ergonomics/Human
Factors Engineering in Product and User Interface
Design, Management of Technology and Product
Innovation.
Anil Sinha (NID)
Principal Designer in the Faculty of Communication
Design, National Institute of Design Ahmedabad.
His research and consulting interest are in Graphic
Design and Corporate Identity & Branding.
Ganesh N. Prabhu (IIMB)
Professor in Corporate Strategy & Policy Area.
Doctorate from Indian Institute of Management
Ahmedabad. His research and consulting interest
is in Strategy and managing product development.
PROGRAMME CONTENTS
The key topics given below cover the analytical, behavioral and creative aspects
of design and strategy. Case study presentation cum design analyses method will
be used in most of the sessions.
Introduction to Strategy
?Industry Structure and Competitive Strategies in hyper–competitive
Industries
?
?Strategic Implications of Design as a “Differentiator”
?
?Influence of Culture in Design: Innovation, Development and Acceptance
?
?Product Innovation Case Studies
?
?Human Factors and Usability Issues in Design: Design Audit and Quality
Benchmarking
?
?Design Clinic (Open Forum)
?
?Environmental Issues in Design
?
?Impetus of Design in the Emerging Global Economy
?
?
PARTICIPANTS’ PROFILE
Other domain experts from IIMB and NID may be also involved in the program.
PROGRAMME DATE & DURATION
July 28 to 31, 2008 (4 days)
The program is meant for executives at middle to senior level management
who are holding charge (or are likely to soon assume charge) of a strategic
business unit. They may be involved in strategy and design related initiatives
such as new product development or improvement, brand building, corporate
image and quality enhancement / benchmarking.
PROGRAMME OBJECTIVE
The programme aims to develop a good understanding of the Strategic
implications and methods of utilizing design effectively by cost reduction and
differentiation to compete in hyper competitive industries. Important analytical
techniques for developing business strategies and effective processes for using
design strategically will be covered jointly by NID and IIMB faculty.
PROGRAM VENUE AND SCHEDULE
All sessions will be held at the IIMB Campus. The program is restricted to 45
participants. Participants must register latest by 9.00am, Monday 28th July,
2008. There will be five classroom or workshop sessions scheduled each day
from Monday to Thursday, 9.00 a.m. to 5.00 p.m., with each session of 75
minutes duration. There will be an extra session on Wednesday 30th July, 2008
evening followed by the program dinner. Participants may plan to leave only
after 5 pm on Thursday 31st July, 2008.
PROGRAMME FEE
Residential :
Rs.53,000/Non Residential : Rs.41,000/Registration form is also available at the executive program section on the
IIMB website www.iimb.ernet.in. The same can be found at the NID website
www.nid.edu.
R & D Campus Bangalore 560 022
Indian Institute of Management Bangalore
EXECUTIVE EDUCATION- OPEN PROGRAMME
NOMINATION FORM
(copy of this form can also be used)
NID – IIMB JOINT PROGRAM ON DESIGN AND STRATEGY
Participant Details:
Name (as in official records) :..........................................................................……..…......
Sex :
Male
Female
Designation :................................................................................…….........………..……..
Description of current duties :................................................................……………………
Name of the Organisation :......................................................................………………….
Official Address : ..................................................................................……….……………
...............................................................................................................………..………….
Phone : .............................Fax :..........................Email :…........……….............…………..
Participation :
Residential
Non-Residential
Course Fee : by DD No. :..........………..favouring IIM Bangalore for Rs/$ ……….……….
Signature of the Participant:
Fee receipt in favour of:
Organisation
Participant
Organisation Details:
Head of the Organisation: Name Mr/Ms ………………………………………………….......
Designation:………………………………….E-mail:…………………………………………...
Sponsoring Authority:
Name
Mr/Ms …………………………………………………........
Designation : ............................................................................................………….…..….
Official Address : ....................................................................................…………………..
.................................................................................................................……….…………
Phone : .............................
Fax :.......................... :…....................………………….....
E-mail:………………………………Signature with seal of Sponsoring Authority………….
This Institute is exempt from payment of IT. Kindly do not deduct IT at source.
Please mail to : Executive Education Coordinator, Indian Institute of Management Bangalore
Bannerghatta Road, Bangalore 560 076 Phone: 26993264/ 26993472, 26582450
Fax: 080-26584004, 26584050 , E-mail: edp@iimb.ernet.in Website : www.iimb.ernet.in