2016 MEDIA KIT
THIS IS ROCHESTER.
THIS IS ROCHESTE R.
TALILA
LEWIS
“WE HAVE A PROBLEM
IN THE UNITED STATES.
IT’S BEYOND
WORDS.”
J O N ATH A N
B I N STOC K
Captain
of t he
MAG
Issue 11 May / June 2015 | POST
THIS IS ROCHESTE R.
THIS IS ROCHESTE R.
1
ISSUE 5 M AY/JUNE 2014 | POST
THIS IS ROCHESTE R.
SH AW N
DU N WOODY
Might be the coolest
guy in Rochester.
P OV E R T Y U P - C LO S E
T H E B U S I N E S S O F CO L L E G E
G E N E S E E B R E W E RY
A N DY
GA LLI N A
Solider in
the fight on
poverty
W I LD AT H E A RT
INSIDE THE STUDIO OF
$ 7. 0 0
A NDR E A DUR FEE
S E P T/O C T 2 0 1 5
Be a part of the story.
POST IS AN INCISIVE, INSIGHTFUL, AND RESPLENDENT PUBLICATION THAT OFTEN INTRODUCES NEW, YET VITAL, ASPECTS OF ROCHESTER LIFE.
­—GRANT HOLCOMB, director emeritus, Memorial Art Gallery
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…THE EDITORS DO SEEM TO CHOOSE INTERESTING SUBJECTS AND
PEOPLE TO INTERVIEW—VOICES THAT SHOULD BE HEARD.
—G. PETER JEMISON (HERON CLAN, SENECA), site manager, Ganondagan State Historic Site
5. IT’S A SLOW READ
POST readers tell us they savor every page of the magazine.
THE TOP 10
REASONS TO
ADVERTISE
IN POST
Because it’s a slow read, your ad is appreciated. It’s not read in
a hurry on a smart phone. It’s read while someone is completely
relaxed and, very likely, in a wonderful mood because
downtime has begun.
4. OUR STORIES MATTER
At the heart of every POST story is a human being. We don’t
care about surface. We care about what’s in people’s hearts.
WHO READS POST?
What motivates them, makes them hurt, makes them smile,
10. POST IS FOR KEEPS
makes them do what they do to make the world a better place.
Most magazines get recycled with the pizza boxes. POST
If people want fast news, they can read the daily paper. Our
readers are loyal. They save every issue. They collect them on
stories are meant to evoke feeling, inspire change, and shift the
their coffee tables. They line them up on their bookshelves. And
way you think.
they show them to family and friends. That means your ad gets
3. YOU’LL BE PART OF THE REVIVAL
viewed over and over again.
POST magazine was born as a way to represent a more diverse
9. WE ARE WHERE YOUR CUSTOMERS ARE
Rochester, post-Kodak, post-our reliance on manufacturing, to
POST is sold in the most convenient places possible: Every
a more diverse work force of small businesses and individuals
single Wegmans, every single Barnes & Noble, Hart’s Local
doing what they do best—whether its metal sculpture, culinary
Grocers, Abundance Co-op and Lori’s Natural Foods. These are
arts, writing or research. So when you advertise with us, you
our partners. We love them. They love us.
send the message: I believe in Rochester.
8. WE SELL OUT
2. YOUR AD WILL BE TRUSTED
The stores who carry POST all say the same thing: They sell
Yes, you have a multitude of options when it comes to
more of POST than any other local magazine. In fact, POST
advertising your business. But consider this: A study done by
consistently sells out every single Rochester-area Wegmans and
Simmons Multi-Media Engagement showed that magazines
Barnes & Noble.
score higher and are viewed as being more “trustworthy” when
compared to advertisements on television or online.
7. YOU’LL LOOK REALLY GREAT ON PAPER
Hold POST in your hands. Our paper is heavier. Our format
1. THIS IS ROCHESTER
is larger. We invest in the quality of our printed product, and
Every single person on the staff of POST either grew up in
it shows. This means your ad looks like a million, feels like a
Rochester or went to school here—and stayed. And we all have
million, and is that much more impactful to the reader.
one thing in common: We live and breathe this place! We love
it! But we’re not here to tell you what’s happening around town
6. OUR CONTENT IS MADE BY THE BEST
(other publications are doing a great job of that). We’re here to
If you want to experience some of the best writing,
uncover the amazing people who make Rochester what it is—
photography, illustration, and design in town, open POST.
the researchers, artists, chefs, renegades, leaders, and givers—
Our magazine has attracted the best of the best in Rochester—
and the inspiring work they do on a daily basis. If someone is
dedicated, hard-working, and talented folks whose award-
doing work driven by their soul, you’ll find them in POST.
We’ve had e-mails from 80-something retired professors, tweets
The core of POST readers are local and want to experience
from college students, requests from artists and musicians
things first hand, like Rochester’s world-class music, museums,
living overseas, and subscription orders as far as Florida and
universities, art galleries, plays, farmers markets and food.
California. Our readers are wide-ranging and diverse. But they
They are out there living life. And they believe Rochester is a
all seem to share the following qualities: optimism, creativity,
well-kept secret—on par with any big city in the world.
inventiveness, astuteness, and generosity.
AGE OF OUR READERS
30 - 65 YEARS OLD
FIELDS OF WORK
CREATIVE CLASS
ACADEMIA
EDUCATION
SCIENCE
TECHNOLOGY
MEDICINE
FOOD
MUSIC
INNOVATION
LAW
NON-PROFIT
HEALTH
ENTREPRENEURS
WHERE THEY LIVE
SUBURBS EAST
SUBURBS WEST
EAST END
PARK AVENUE
SOUTH WEDGE
NEIGHBORHOOD
OF THE ARTS
BROWNCROFT
HILLSIDE
CANANDAIGUA
winning work has also appeared in The New York Times,
The Wall Street Journal, The Boston Globe, Vogue, and
FINALLY, A MAGAZINE ROCHESTER CAN BE PROUD OF.
Conde Nast Traveler.
— LEWIS STESS, co-founder, Greentopia Festival, The Garden Aerial
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3
AS A NEWCOMER TO THIS AREA, I WAS PLEASED TO DISCOVER POST. NO OTHER PUBLICATION
TAKES ME SO QUICKLY INTO THE CULTURE, DIVERSITY, AND UNIQUE STORIES OF
ROCHESTERIANS. ­
— WARD GHORY, head of school, The Harley School
POST MAGAZINE IS ARTISTRY IN LITERATURE. CAPTIVATING
PHOTOGRAPHY, ENGAGING INTERVIEWS AND ARTICLES, AND AN
IMPECCABLE ATTENTION TO DETAIL—EVERYTHING ABOUT POST
SAYS QUALITY. HOW LUCKY WE ARE THAT “THIS IS ROCHESTER”. ­
— JAMAL J. ROSSI, Dean, Eastman School of Music
EDITORIAL CALENDAR 2016
STORIES
FROM
THE CITY
WE LOVE
THE INTERVIEWS: Profiles of extraordinary people
JANUARY / FEBRUARY
MAY / JUNE
SEPTEMBER / OCTOBER
making an impact in Rochester and beyond. These are
STORY TELLERS
STYLE
Rochester’s biggest and brightest stars as you’ve never seen
HARVEST (the 3rd Anniversary Issue)
ad close: November 14
ad close: March 16
ad close: July 13
MARCH / APRIL
JULY / AUGUST
NOVEMBER / DECEMBER
them before. Past interviews have included: Rita Shane, Steve
Gadd, Betty Strasenburgh, Brother Wease, Sharon Napier, Frank
DeBlase, and Chuck Arena.
DISCOVERY
ad close: January 12
FOOD: An in-season recipe from resident chef, Dan Martello;
food history; tricks and tools; healthy eating; public market
conversations; and plenty of entertaining inspiration.
THE GREAT
OUTDOORS
ENTERTAINING
ad close: September 14
ad close: May 14
note: specific editorial dates subject to change
MAKERS: Artists of all kinds—some known, some
unknown—open their studios, show us their work and discuss
their craft.
UP FRONT: Intriguing little nuggets about people, places,
non-profits, business, innovation, ideas—you name it.
FEATURES: Our features tackle questions and ideas of local
and national scale, but ground them in local sources, including
some of the most notable university researchers in the world.
PROUST QUESTIONNAIRE: A multitude of quirky
questions—from favorite flower to worst fault—asked in-themoment to a recognizable Rochester character.
FREE SPEECH: We ask four people to comment on a
particular subject. Subjects have included everything from
“coincidence” to “fear.”
AUTHENTIC, RELEVANT, CREATIVE, EDGY, COOL, DIVERSE, URBAN, COMPASSIONATE. THESE
WORDS AND THE EMOTIONS BEHIND THEM EXPLAIN WHY I LOVE POST MAGAZINE. POST IS A
SPECIAL PUBLICATION THAT FEELS LIKE HOME TO ME.
— DR. ELAINE SPAULL, Rochester City Councilwoman, East District; director, Center for Youth
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5
THE PHOTOGRAPHY IS CAPTIVATING; THE PAPER POST IS PRINTED ON MAKES IT A PLEASURE
TO READ AND LEAVE FOR OTHERS ON MY COFFEE TABLE.
­— MICHELLE ASHBY, CEO, Tipping Point Communications
POST DOESN’T STOP AT ‘GOOD ENOUGH.’ EVERY SQUARE INCH IS
WONDERFULLY INTIMATE, BEAUTIFULLY DESIGNED, AND ALWAYS
UNEXPECTED. IT’S GOT ATTITUDE. I LIKE THAT.­
— MIKE GOVERNALE, president and chief blogging officer, RochesterSubway.com
FILE SUBMISSION
Kindly submit your advertisement to Katie Wilson,
director of advertising sales (katie@postrochester.com),
or your personal Advertising Representative using the
A D V E R T I S I N G R AT E S
1 INSERTION
3 INSERTIONS
6 INSERTIONS
BACK COVER
$2,700
$2,300$2,100
INSIDE FRONT COVER
$2,700
$2,300$2,100
following guidelines:
- CMYK images at 300dpi in final size
- B&W images in grayscale
- Submit ‘press-quality’ PDF
PRODUCTION SPECS
1/4 PAGE AD
INSIDE BACK COVER
FULL PAGE
$2,700
$2,300$2,100
$2,200
BACK COVER AD
1/2 PAGE HORIZONTAL AD
INSIDE FRONT COVER AD
1/2 PAGE
VERTICAL AD
FULL PAGE AD
OPPOSITE CONTRIBUTOR’S PAGE
$1,800$1,700
1/4 PAGE AD
HALF PAGE
$1,200
$1,000$900
QUARTER PAGE
$775
$575$450
OPPOSITE CONTRIBUTOR’S PAGE
$2,100
$2,000$1,900
OPPOSITE EDITOR’S LETTER
$2,100
$2,000$1,900
INSIDE BACK COVER AD
1/4 PAGE AD
OPPOSITE EDITOR’S LETTER
1/4 PAGE AD
BACK COVER (FULL BLEED)
trims to 9.5”W x 11.5”H add .125” bleed on all sides
INSIDE FRONT COVER (FULL BLEED)
trims to 9.5”W x 11.5”H add .125” bleed on all sides
INSIDE BACK COVER
(FULL BLEED)
trims to 9.5”W x 11.5”H add .125” bleed on all sides
A 12.5% commission of gross advertising charges will be paid to recognized advertising and media agencies.
DISTRIBUTION
FREQUENCY
We print 8,500 copies of each issue of POST. In addition
POST is published six times a year, with issues in Jan/Feb,
to newsstand sales (Wegmans, Barnes & Noble, Abundance
March/April, May/June, July/Aug, Sept/Oct and Nov/Dec.
Co-op in the city and Lori’s Natural Foods), we also have a
FULL PAGE (NO BLEED)
8.25”W x 10.25”H
HALF PAGE HORIZONTAL (NO BLEED)
8.25”W x 4.75”H
HALF PAGE VERTICAL (NO BLEED)
3.86”W x 10.25”H
QUARTER PAGE (NO BLEED)
3.86”W x 4.75”H
fast-growing subscription base.
WITH EACH EDITION, IT BECOMES MORE AND MORE CLEAR THAT THE FINE TEAM AT POST
MAGAZINE HAS THEIR COLLECTIVE FINGER DIRECTLY ON THE PULSE OF ROCHESTER.
OPPOSITE CONTRIBUTOR’S PAGE
— JOHN NUGENT, producer/artistic director, Xerox Rochester International Jazz Festival
OPPOSITE EDITOR’S LETTER
6
(FULL BLEED)
) trims to 9.5”W x 11.5”H add .125” bleed on all sides
trims to 9.5”W x 11.5”H add .125” bleed on all sides
(FULL BLEED)
7
I’M THRILLED TO HAVE SUCH A WONDERFUL HOMETOWN PUBLICATION,
AND WISH YOU CONTINUED SUCCESS ON THIS VENTURE.
­— SHARON NAPIER, CEO, Partners + Napier
C O N TA C T U S
DO YOU HAVE QUESTIONS? Need to know a bit more? Want
to schedule a meeting to figure out your marketing and advertising needs?
Contact Katie Wilson, director of advertising sales, by phone (585.329.1698)
or email (katie@postrochester.com). Katie and her team are happy to help.
OTHER POST CONTACTS:
EDITORIAL
Amy Calabrese Metcalfe
Editor in Chief
amy@postrochester.com
PHOTOGRAPHY
Hannah Betts
Photo Editor
hannah@postrochester.com
WEB & DIGITAL
Dave Vogler
Digital Creative Director
dave@postrochester.com
COMMUNITY PARTNERSHIPS
Mike Calabrese
Publisher
mike@postrochester.com
ROCHESTER IS HOME TO AN INCREDIBLE NUMBER OF ENTREPRENEURS, PHILANTHROPISTS,
AND TALENTED ARTISTS. POST MAGAZINE BRINGS THESE TALENTED INDIVIDUALS AND
COUPLES TO OUR ATTENTION. ­
— OLIVIA CORNELL, owner, Cornell’s Jewelers