industrial manufacturing business-to-business communications|group Ind ustrial Stre ngth Mark eting The Communications Group: industrial manufacturing business-to-business specialists We speak Industrial B2B If you’re looking for a marketing firm that lives and breathes industrial manufacturing, then your search is over. The Communications Group specializes in working sideby-side with industrial manufacturers to develop successful communications programs that motivate customers to spec or buy The Communications Group was incorporated in Little Rock, Arkansas, in 1987. In 2015 we opened an office in Dallas, Texas. From the beginning, our focus has been on the special marketing needs that business-to-business and industrial manufacturers face everyday. We are proud to have created value and produced results for a variety of industrial business-to-business and manufacturing customers. Each of these companies design, manufacture and/or market a broad array of industry-leading products through dealers, distributors, OEMs, consulting and specifying engineers, system integrators and service companies. We provide their products or services. Our track record is proven…our success and experience in a wide variety of industries is unmatched: • Oil and Gas • Agri • Power Generation • Chemical Processing • Pharmaceutical • MRO • Food and Beverage • HVAC • Construction • Packaging • Material Handling • Mining • Transportation our customers with a broad range of print and digital advertising, marketing, public relations and event services. 2 © The Communications Group 2016 ComGroup.com 3 Full Service Performance Motion Industries, Inc. Industrial Parts, Supplies, Repairs and Fabrication, Inventory and Storeroom Management Full Service Performance Baldor Electric Company A Member of the ABB Group Industrial Electric Motors, Drives and Mechanical Transmission Products Motion Industries is North America's largest distributor Baldor Electric Company is the largest of quality industrial products industrial electric motor manufacturer and services with more than in the world. Baldor products are 550 locations offering over sold worldwide in more than 70 5.2 million products. Motion countries to an almost endless Industries operates in the group of customers, ranging from maintenance repair and end-users to original equipment operations (MRO) replacement manufacturers to consulting and parts market. specifying engineers. The Communications Group The Communications Group has served as Motion’s agency- has served as the agency- of-record since 2011 providing of-record for Baldor Electric the following services: Company since 2002 assisting • Creation, implementation, tracking and reporting of its supplier co-op advertising program • Corporate branding and advertising programs • Media negotiation, tracking and verification • Digital and web advertising design, implementation and reporting their marketing department and product managers' efforts with the following services: • Media negotiation, tracking and verification • Trade publication ad designs • Digital web ads • Social media consulting, tracking & reporting • Product branding and launches • Media relations, events, editorial/ feature article programs and implementation • Webinar development and from thepeople youtrust 4 implementation • Annual reports © The Communications Group 2016 ComGroup.com powering the world since1920 5 case study Full Service Performance Innovation Industries, Inc. Smith Fiberglass Elevator Control Panels, Signal Fixtures, Car Directional Lanterns, Car Operating Panels, Swing Returns, Key Operated Switches, Push Buttons Fiberglass Reinforced & Specialty Pipe Systems A Division of A.O. Smith Smith Fiberglass broke from a long tradition of designing and manufacturing fiberglass reinforced Innovation Industries is the piping systems when it introduced recognized leader in elevator Smithflex™ – a flexible steel pipe for signal fixtures and push buttons in use in underground fuel transport North America. applications. We developed a We are proud to have been a name and logo for the product, part of Innovation’s continued an introductory mailer, product success for more than 30 years by catalog and trade publication producing: ads. Smithflex ads were directed to • Corporate branding campaigns chemical and petroleum specifiers, environmental consultants and service station product specifiers. • Media Planning Smith Fiberglass introduced another • Product trade ads and new product with Z•Core™ – a new literature • Trade show booth design fiberglass pipe that could withstand aggressive chemicals and fluids while performing in • Direct mail campaigns high traffic areas without • Product naming and damage. A two-part mailing branding • Logo design program was developed to support the national trade publication schedule. Results: Requests for the info and sample kit greatly exceeded expectations to the point that all kits on the button for more than 30 years were shipped within 90 days of the campaign launch. flexing your muscle 6 © The Communications Group 2016 ComGroup.com 7 case study case study Orbit Valve Carrier Corporation Industrial Ball Valves & Rotary Valves Commercial Air Handlers We developed the national trade ad series for the new UniFlex 39 commercial air handling system. The ads focused on the Indoor Air Quality issues and benefits of the new product for commercial applications. The ads were targeted to HVAC and specifying engineers. A direct mail series mirroring the trade ads was developed and Orbit Valve challenged us to assist in “re-introducing” a line of valves and introduce a new line of valves manufactured for use in the oil, natural gas and petroleum industries. The TruSeal® line was developed for critical service duty in fuel manifolds and transport. The TriAx™ line timed with the publication of each ad. A product brochure explained in detail the Indoor Air Quality issues facing many HVAC and specifying engineers as well as building managers and architects. was developed for high-cycle Results: Carrier anticipated applications in the same industries. they would be required Both lines were supported with trade to run two shifts to meet ads, product catalogs, direct mail order expectations. Within programs and an award-winning 3 months after the product digital product demonstration. launch, orders required a Results: Within 60 days of the third shift to be added. product’s introduction, sales exceeded production capacity. two open and shutcases 8 breathe clean & easy © The Communications Group 2016 ComGroup.com 9 case study Windsor Door Commercial and Residential Overhead Doors The Pinch ProTech® was a new and unique residential garage door Industrial Strength marketing Service & Support Strategic marketing & planning • Trade publication designed to protect against injury advertising design, negotiation, planning & placement due to moving door panel joints. • Digital & Social Media design, coordination, tracking & We created an exciting introductory reporting • Trade show booth design, support & attendance campaign featuring a double-truck, • Product & corporate literature programs • Corporate & product videos ad series with trade show and public • Internal communications strategies & programs • Media editorial and feature relations support. article coordination • Employee relations & communications programs • Direct marketing programs • Sales meeting themes & support materials • Dealer conference For 17 years, we produced a variety themes, coordination & support materials • Fleet graphics • Product news development of materials for Windsor Door that & included: communication launches • Product photography coordination, supervision & archival • communications Corporate • Company logo design • Website • New product names, logos and • Product & design • New product & Branding product logo consultation • Research names, designs • • marketing Media strategies, relations Media • Annual reports • including primary, secondary graphics Graphic event & & design coordination psychological • News & editorial relations • Public relations • Co-op advertising development promotions • Commercial and residential product catalog sheets • Corporate dealer recruitment & management • Package design • Sales lead generation • Dealer recruitment Corporate communications • Corporate event planning & execution • Crisis communications Case Studies: Smith Fiberglass Products Company • Orbit Valve • Carrier Corporation - brochures • Windsor Door - direct mail programs Additional Experience: Aermotor Pumps • Automated Solutions, Inc. • Ceco Entry Systems - sales videos • Crown Rotational Molded Products • Durkee-French Foods • Freightliner Corporation • Annual dealer meetings • Point of purchase and trade show • Hi-Tech, Inc. • Lomanco • Mercedes-Benz Commercial Trucks • Riceland • Tyson Foods • Tuthill Vacuum & Blower Systems graphics If you’d like to know more about us, please call, click or visit. We would be proud to create value and produce results for you. • Fleet graphics • Media negotiation, tracking and verification communications|group Results: The ultimate goal was to sell this product through home marketing |advertising |public relations improvement chains. Within one year little rock | dallas Windsor signed an exclusive contract with Menards Home Improvement 400 West Capitol, Suite 1391, Little Rock, Arkansas 72201 501.376.8722 | danecowling@comgroup.com | ib2bmarketing.com 469.232.2353 | claude@comgroup.com | comgroup.com Centers. 10 openingdoors to recordgrowth © The Communications Group 2016 ComGroup.com 11 industrial manufacturing business-to-business communications|group