First National
Ben Boyd
Project Marketing
Head Office: Ground Floor
66 Berry St, North Sydney, 2060
Tel 9929 8944
R E A L
E S T A T E
Ben Boyd
Project Marketing
The directors of First National
Project Marketing have over
30 years experience in
New Apartment Marketing.
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E S T A T E
Ben Boyd
Project Marketing
Our team has
successfully sold over 200 projects
in Australia and Asia.
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E S T A T E
Ben Boyd
Project Marketing
THE FIRST NATIONAL GROUP
In a new and powerful initiative Ben Boyd has
joined with Australia’s largest independent
real estate group - FIRST NATIONAL.
•Over 450 offices throughout Australia and
New Zealand.
•We enlist the strength of this network in
marketing your project.
•We have marketing resources in most
major centres throughout Australia and
New Zealand.
•This is a unique advantage when using
First National Ben Boyd Project Marketing.
R E A L
E S T A T E
Ben Boyd
Project Marketing
First National Ben Boyd Project Marketing operates from the office of
First National North Sydney, and works with their professional team.
Commercial Sales & Leasing
Mark Smith
Tim O’Halloran
Frank Bird
Patrick Menary
Chris Cordi
Michael Solomonson
Residential Sales
Donna Fischer
Wendy Lam
Eric Filmalter
Katarzyna Godlewska
Rory Harper
Property Management
Naomi Spiteri
Karen Skipper
Esther O’Harae
Coralie Williams
Tourism & Administration
Peter Sweet
R E A L
E S T A T E
Ben Boyd
Project Marketing
Nick Brook
Kristy Berry
Okuk Rogerson
Laura Boucher
Carmel Sprent
Lyne Stewart
PROJECT MARKETING
First National Project Marketing offers
developers of Residential or Commercial
property a well established and proven selling
structure to buyers within Australia and
overseas.
We have become a powerful Project
Marketing force due to our unique
combination of co-ordinated selling initiatives.
It is this expertise that many of Australia’s
largest developers rely on when it comes
to the marketing of their projects.
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E S T A T E
Ben Boyd
Project Marketing
WORLDWIDE MARKETING
Our long established Asian Central Office in
Hong Kong and our experience in Singapore,
Kuala Lumpur, Tokyo, Taiwan, Indonesia and
Brunei allow us to market from city to city.
Our client base in Asia encompasses both
commercial and residential investors who
will buy, often “sight unseen”, on the basis
of our well regarded recommendation.
The ability to sell “off the plan” or “during
construction” is a powerful strength indeed.
R E A L
E S T A T E
Ben Boyd
Project Marketing
THE DIRECTORS OF FIRST NATIONAL PROJECT MARKETING
HAVE sold New Apartment Buildings In
Sydney | Melbourne | Brisbane | Gold Coast
R E A L
E S T A T E
Ben Boyd
Project Marketing
... AND represented some of Australia’s largest developers
Mirvac
Jardines
Meriton
Hooker Homes
Lend Lease
Australian Housing & Land
Central Equity
Austcorp
Walker
...and a host of other
boutique developers
McMaster
R E A L
E S T A T E
Ben Boyd
Project Marketing
PLANNING THE PROJECT
You will find that First National Project
Marketing will bring extensive experience to
your project.
Our involvement at the design and feasibility
stage will be highly beneficial for
• Site selection and assessment
• Establishing design criteria and product mix
• Market input and pricing
• Marketing Budgets
• Development Feasibilities
R E A L
E S T A T E
Ben Boyd
Project Marketing
PLANNING THE MARKETING
Successful marketing is best built in at the
design stage. The product needs to be right
for the marketing to work.
First National Project Marketing will work with
you to:
• Determine target markets
• Establish successful selling strategies
• Design effective presentation materials
• Plan advertising programmes
• Manage the selling process until completion
• Provide add-on buyer services, property
management, finance, accounting and legal
R E A L
E S T A T E
Ben Boyd
Project Marketing
IMPLEMENTING THE SELLING
At First National Project Marketing we still believe
in the skill of the salesperson to ‘close the deal’,
but we also use the most modern methods.
Ours is an organised, planned and considered
approach to marketing. This includes:
• Implementing local and overseas sales strategies
• Using the latest web based marketing
techniques
• Running local and International Property
Exhibitions
• Implementing ‘off plan’ selling procedures
• Multi-Array database marketing systems
• Monitoring sales progress with developer
• Reporting to the Foreign Investment Review
Board
R E A L
E S T A T E
Ben Boyd
Project Marketing
OUR PROJECT MARKETING PROFILE
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E S T A T E
Ben Boyd
Project Marketing
• Established 1978 in Sydney
• Established 1982 in Hong Kong
• Specialise in the marketing of residential &
commercial projects in Sydney, Brisbane
and Melbourne.
• Experienced marketers of large interstate
residential projects to Sydney based
purchasers.
• First company to market large residential
projects in Asia.
• Front runner in the establishment of “off
plan” selling strategies.
• Merged with First National in April 2013
to form First National Ben Boyd Project
marketing.
• Operate from our head office in North
Sydney and marketing office in Hong Kong.
SOME OF THE PROJECTS
WE HAVE MARKETED
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E S T A T E
Ben Boyd
Project Marketing
stanford mews - Townhouses Neutral Bay, Sydney Jardines
villa gardens - High Rise Apartments Kirribilli, Sydney Napier
12 rangers road - Townhouses Neutral Bay, Sydney Rahme
OceanPoint
High Rise Apartments
Edgecliff, Sydney
Developed by
for Mirvac
Mirvac
the waters - Townhouses/Apartments Cremorne, Sydney Bechara
39 raymond road - Apartments Neutral Bay, Sydney Hookers
R E A L
E S T A T E
Ben Boyd
Project Marketing
lindsay terrace - Apartments Neutral Bay, Sydney Lend Lease
89 grasmere - Apartments Cremorne/Sydney Bechara
101 falcon - Apartments Crows Nest, Sydney Hasulu
IORA
High Rise Apartments
Neutral Bay, Sydney
Developed by Entity
4-6 fifth avenue - Townhouses Cremorne, Sydney waverton - Townhouses Waverton, Sydney R E A L
E S T A T E
Ben Boyd
Project Marketing
Bechara
Platino
maple grove - Townhouses Neutral Bay, Sydney Berkelman
sirius gardens - Townhouses Mosman, Sydney Hudson
kenwick gardens - Townhouses Cremorne, Sydney Kenwick
Harbourlights
High Rise Apartments
North Sydney
Developed by Mirvac
milmil terrace - Townhouses McMahon’s Point, Sydney Mayoh
wyargine - Apartments Balmoral, Sydney Elders Lensworth
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E S T A T E
Ben Boyd
Project Marketing
sherwood - Townhouses Neutral Bay, Sydney Sheargold
arlington - High Rise Apartments Cremorne, Sydney Wodine
chelsea court - Apartments Cremorne, Sydney Hastings
Windsor Plaza
High Rise Apartments
Sydney City
Developed by Meriton
harford - Apartments Cremorne, Sydney Wodine
royal gardens - Apartments Fitzroy, Melbourne R E A L
E S T A T E
Ben Boyd
Project Marketing
P.A. Management
82 piper - Townhouses Leichardt, Sydney Gaprow
DAINTREY - Townhouses Fairlight, Sydney Cleokent
merlin - Townhouses North Sydney Fibola
Imiza
Apartments
Crows Nest, Sydney
Developed by Azimi
parkside court - Townhouses Carlingford, Sydney Head
hillcrest court - Apartments Carlingford, Sydney Kimberley NZI
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E S T A T E
Ben Boyd
Project Marketing
Lexicon
High Rise Apartments & Retail
Brisbane CBD
Developed by Brands
chartwell - Townhouses Marsfield, Sydney Meriton
park place - Apartments North Ryde, Sydney Hookers
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E S T A T E
Ben Boyd
Project Marketing
view apartments - Apartments Chatswood, Sydney Anchor
pintari - High Rise Apartments Gold Coast, QLD McMaster
highview - Apartments Kensington, Sydney Phillips
Ensemble
Apartments
St Leonards, Sydney
Developed by Mayoh
harbourview court - Apartments Neutral Bay, Sydney Walker
langvale - Townhouses Cremorne, Sydney R E A L
E S T A T E
Ben Boyd
Project Marketing
Capitol
huntingdale - Townhouses Cremorne, Sydney Nazero
rathdowne gardens - Apartments Carlton, Melbourne Central Equity
drummond court - Apartments Carlton, Melbourne Central Equity
Cameron’s Cove
Townhomes & Apartments
Balmain, Sydney
Developed by Lend Lease
miller park quays - Apartments North Fitzroy, Melbourne Central Equity
GRACEVILLE GREEN - Townhouses Graceville, Brisbane
R E A L
E S T A T E
Ben Boyd
Project Marketing
Fountainhead
cherrybrook - House/Land Packages Cherrybrook, Sydney Hooker
centenary estates - House/Land Packages Brisbane Australian H & L
cloudland - Luxury Townhouses Bowen Hills, Brisbane Australian H & L
3-5 Highview
Townhomes & Apartments
Neutral Bay, Sydney
Developed by Bechara
Drummond Terrace - Apartments, Carlton, Victoria Central Equity
nicholson park - Apartments, East Brunswick Victoria Central Equity
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E S T A T E
Ben Boyd
Project Marketing
coventry gardens - Apartments, South MelbourneCentral Equity
southside gardens - Apartments, South Melbourne Central Equity
city view on southbank - Apartments, South Melbourne Central Equity
Southbank Gardens
Apartments
South Melbourne
Developed by Central Equity
rawson terraces - Townhouses, Neutral Bay Probus Constructions
the nickson - Units, Surry Hills David Holdings
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E S T A T E
Ben Boyd
Project Marketing
victoria gardens - Units, South Melbourne Central Equity
willsmere - Units & Townhouses Kew, Victoria Central Equity
palmcrest - Townhouses, Neutral Bay Sheargold
Braemore
Apartments
Neutral Bay, Sydney
Developed by Dunnett
cremorne gardens - Units, Cremorne Parkvon
belvoir - Units, Elizabeth Street Sydney Austcorp
R E A L
E S T A T E
Ben Boyd
Project Marketing
albert street - Units, Albert Street Hornsby Pacific Development
dockside - Apartments, Kangaroo Point Brisbane Pidgeon/Girdis
the goldsbrough - Apartments, Pyrmont St Darling Harbour Jaguar
Bayview Harbour
High Rise Apartments
Gold Coast, Queensland
Developed by McMaster
observatory tower - Apartments, Kent St Sydney Sandepic
dolphin square stage I - Apartments, Cleveland St Chippendale Austcorp
R E A L
E S T A T E
Ben Boyd
Project Marketing
dolphin square stage 2 - Apartments, Cleveland St Chippendale Austcorp
taylor square - Apartments, Taylor Square Cobelia
lakewood estate - House/Land Packages Brisbane Austcorp
70 Bradley’s Head Rd
Luxury Apartments
Mosman, Sydney
Developed by Cumberland
uralba garden estate - Land Pymble Rocdeb
the cedars - Townhouses Naremburn Sheargold
R E A L
E S T A T E
Ben Boyd
Project Marketing
ben boyd terraces - Terraces, Neutral Bay Allen
bridlewood gardens p/l - Apartments, Mosman Mirvac
the waterfront - Apartments, Concord Callon
Milieux Apartments
Apartments
Cremorne, Sydney
Developed by Trilogy
martindale - Apartments, Cremorne Mirvac
the point - Luxury Apartments, Cremorne Point Allen
R E A L
E S T A T E
Ben Boyd
Project Marketing
flynn - High Rise Apartments CBD Brisbane Citimark
cheddington - Luxury Apartments Mosman Rahme
milano - High Rise Apartments CBD Melbourne pdg
Belvoir
Units
Elizabeth Street, Sydney
Developed by Austcorp
“on the park” - Luxury Townhouses Lightning
BEN BOYD LANE - Townhouses North Cremorne R E A L
E S T A T E
Ben Boyd
Project Marketing
Capitol
the albert - Luxury Apartments Mosman Rahme
pacific point - Manly Luxury Apartments Watts/Kemp
heatherbrae - Newly Rebuilt Apartments Kirribilli Bamburgh
The Delmont
Luxury Apartments
Lavender Bay, Sydney
Developed by OUBC
MARITIMA - Luxury Apartments McMahon’s Point CENTRAL PARK - Apartments Neutral Bay R E A L
E S T A T E
Ben Boyd
Project Marketing
Dunoon
McDonald
12 rangers road - Townhouses Neutral Bay, Sydney Rahme
the waters - Townhouses/Apartments Cremorne, Sydney Bechara
39 raymond road - Apartments Neutral Bay, Sydney Hookers
Silver Quays
High Rise Apartments
Kangaroo Point, Brisbane
Developed by Dunoon
lindsay terrace - Apartments Neutral Bay, Sydney Lend Lease
89 grasmere - Apartments Cremorne/Sydney R E A L
E S T A T E
Ben Boyd
Project Marketing
Bechara
The Albert
Luxury Apartments
Mosman, Sydney
Developed by Rahme
Developed for Watts/Kemp
Pacific Point
Luxury Apartments
Manly, Sydney
Developed by Watts/Kemp
R E A L
E S T A T E
Ben Boyd
Project Marketing
9 Badham Ave
Luxury Apartments
Mosman, Sydney
Developed by Harnwood
Developed for Watts/Kemp
120 Ben Boyd Rd
Luxury Townhouses
Neutral Bay, Sydney
Developed by Tompkinson
R E A L
E S T A T E
Ben Boyd
Project Marketing
FIRST NATIONAL STANDS FOR
Accountable, Effective And Measurable
Performance Based Project Marketing
WE WILL GET THE JOB DONE FOR YOU
www.firstnationalpm.com.au
R E A L
E S T A T E
Ben Boyd
Project Marketing
R E A L
E S T A T E
Ben Boyd
Project Marketing
Directors: Peter Corbett F.R.E.I; R.E.I.V (AUST); C.I.P.S
Richard Corbett BSc; MEngSc; MRACI; LREA
Mark T Smith F.A.P.I; F.R.E.I
Tim O’Halloran Reg Valuer; LREA
Head Office: First National Real Estate
66 Berry St
North Sydney 2060
Tel: 99298944
Fax: 9955 9529
R E A L
E S T A T E
Ben Boyd
Project Marketing
Contacts: Peter Corbett
Mob: 0400 608 888
e: petercorbett@firstnationalpm.com.au
Richard Corbett
Mob: 0411 211 100
e: richardcorbett@firstnationalpm.com.au
Web: www.firstnationalpm.com.au