Corporate Language Guidelines
2013
version 04
Here we go again...
Teva's Corporate Language, Version 04.
Designed to be easy for implementation,
yet flexible enough to allow individual creativity.
Culture & Language
Teva | Corporate Language | Culture
Our guiding values
Our Guiding Values represent an unbreakable chain
of behaviors, and a process that embodies
the very nature of how we operate, at the heart of Teva.
It grows from the individual behavior to a global conduct.
Individual Integrity drives mutual Respect,
Mutual Respect leads to healthy Collaboration,
Healthy Collaboration powers our pursuit of Excellence,
Our pursuit of Excellence is key to Teva’s ongoing Leadership.
new
"An unbreakable chain of behaviors…"
Integrity
Respect
Collaboration
Excellence
Leadership
Teva | Corporate Language | Culture
Our vision
A good strategy needs a clear vision,
our vision is taking Teva to a whole new level
and into a new era as an organization:
Being the most indispensable
medicines company for the world,
executing on our obligation to
our patients, customers,
shareholders and employees
new
“...to
be the most indispensable
medicines company for the world...
“
9
Teva | Corporate Language | Culture
Dan Reisinger
Ariel Kotzer
Our visual legacy
In 1985, in keeping with Teva’s aspirations
to become an international company,
an acute need arose to consolidate the
entire brand language across all of its
entities, giving expression to a strong
and solid presence.
Eli Hurvitz, then CEO of Teva, turned to
Dan Reisinger, one of Israel’s foremost
graphic designers.
The request sought an identity that
would express the two meanings of
the word Clean:
Sterile - scientific and medical
Honest - authentic and transparent
Without any significant changes for the
past 25 years, Teva has used Reisinger's
logo that became one of his most
recognized works and an inherent part
of the company’s culture and personality.
In approaching Teva’s new visual
guidelines, Ariel Kotzer, the new Teva
language designer, has taken this logo
and built a language around it that
corresponds to Teva’s ongoing legacy
of quality and simplicity.
Logo
Teva | Corporate Language | Logo
Our logo
Proportions
The logo is placed within a square area,
thus making it "untouchable" and giving
it due presence and respect within
any graphic context, in a simple set
of proportions so as to create a well
balanced composition, that aims to allow
maximum visibility and presence for the
logotype, even when very small.
7a
a
5a
a
7a
1cm
Minimum size: 1 cm
1cm
Teva | Corporate Language | Logo
Our logo
Over white
When placed on white, the logo appears
on a square Cool Gray area, using color
PG1 from the guidelines color palette.
See pages 29 for color schemes
Teva | Corporate Language | Logo
Our logo
Over color
When placed on a colored area, the square
around the logotype appears in white.
Teva | Corporate Language | Logo
Our logo
Over images
White is also used as a color for the logo
square whenever it is placed over images
or illustrations.
Teva | Corporate Language | Logo
Our logo
Black and white
When using one color, we maintain the
logo rules, applying the grayscale values
derived from black.
See page 29 for color schemes
Teva | Corporate Language | Logo
Our logo
Hebrew
Whenever needed, the Hebrew logo will
appear alongside the English one.
Elements
Teva | Corporate Language | Elements | Typeface
Our typeface
A confident and friendly voice
Designed by Erik Spiekermann in 2003, Unit is
an extremely versatile font, suitable for use
in large headlines and highly legible in bodycopy.
modern and affirmative, yet very human and
easy going. The font's opentype capabilities
allow for alternative characters as well as
specific punctuation marks required for
numerous languages.
for additional characters and ligatures.
For non designers putting together PowerPoint
presentations and Word documents, use font
Calibri or Arial.
Unit thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 12345
Unit light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 12345
Unit bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 12345
Unit thin italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 12345
Unit light italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 12345
Unit bold italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 12345
hello
Teva Pharmaceutical Industries Ltd. (NASDAQ:TEVA) is a leading global pharmaceutical company,
committed to increasing access to high-quality healthcare by developing, producing and marketing
affordable generic drugs as well as innovative and specialty pharmaceuticals and active pharmaceutical
ingredients. Headquartered in Israel, Teva is the world's largest generic drug maker, with a global
product portfolio of more than 1,250 molecules and a direct presence in almost 60 countries.
Teva | Corporate Language | Elements | Typeface
Typography
Don't use too many sizes or weights at once.
Maintain a strong, clear hierarchy between
headlines and bodycopy.
Use optical kerning for headlines and metric kerning
for accentuating words within
within bodycopy.
Slogans/taglines may appear in lowercase
and/or
.
247
365
TAPI
customer service
non stop
Teva | Corporate Language | Elements | Colors
Our colors 1
Teva Pantone Green, black, white and grays
Teva's new color scheme maintains the existing
color palette and builds upon it.
Teva's Pantone Green is used exclusively within
the logotype — and nowhere else.
Black is used for the logotype in single-color projects
and also for typography.
PG1 is used exclusively for the logo square when
the logo appears over white.
Use Process grays unless you are doing
a single-color project.
Existing Teva brand colors
Pantone Green CVC
C:100 M:0 Y:65 K:0
R:0 G:131 B:86
White
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
Black
C:0 M:0 Y:0 K:100
R:0 G:0 B:0
C:5 M:5 Y:5 K:5
R:226 G:223 B:222
Pantone Cool Gray 2
C:10 M:8 Y:10 K:10
R:205 G:205 B:202
C:23 M:16 Y:19 K:24
R:157 G:160 B:159
C:32 M:25 Y:27 K:36
R:123 G:125 B:124
C:51 M:40 Y:38 K:52
R:77 G:81 B:84
PG1
PG2
PG3
PG4
PG5
7% black
C:0 M:0 Y:0 K:7
R:237 G:237 B:238
20% black
C:0 M:0 Y:0 K:20
R:209 G:211 B:212
40% black
C:0 M:0 Y:0 K:40
R:167 G:169 B:172
55% black
C:0 M:0 Y:0 K:55
R:138 G:140 B:142
70% black
C:0 M:0 Y:0 K:70
R:109 G:111 B:113
K1
K2
K3
K4
K5
Process grays
One color grays
Teva | Corporate Language | Elements | Colors
Our colors 2
Teva greens, blues and oranges
Expressing Teva's lively and positive attitude, these
colors serve to enhance the primary palette.
They are used for color coding in the company's
entity hierarchy and as color areas for printed
and online materials.
Monochromatic greens
C:30 M:0 Y:100 K:0
R:190 G:215 B:48
Pantone 382
C:45 M:0 Y:100 K:0
R:153 G:202 B:60
Pantone 375
C:60 M:0 Y:100 K:0
R:114 G:191 B:68
Pantone 376
C:70 M:0 Y:100 K:0
R:81 G:184 B:72
Pantone 369
C:90 M:0 Y:100 K:0
R:0 G:171 B:78
Pantone 355
G1
G2
G3
G4
G5
C:30 M:0 Y:0 K:0
R:170 G:225 B:250
Pantone 291
C:50 M:0 Y:0 K:0
R:109 G:207 B:246
Pantone 2905
C:50 M:10 Y:0 K:0
R:117 G:190 B:233
Pantone 284
C:80 M:30 Y:0 K:0
R:0 G:145 B:208
Pantone 300
C:100 M:50 Y:0 K:0
R:0 G:113 B:188
Pantone 2945
B1
B2
B3
B4
B5
C:0 M:15 Y:100 K:0
R:255 G:212 B:0
Pantone 129
C:0 M:25 Y:100 K:0
R:255 G:194 B:14
Pantone 123
C:0 M:40 Y:100 K:0
R:250 G:166 B:26
Pantone 136
C:0 M:60 Y:100 K:0
R:245 G:130 B:32
Pantone Hexachrome
Orange C
C:0 M:80 Y:80 K:0
R:241 G:91 B:64
Pantone Warm Red
O1
O2
O3
O4
O5
Monochromatic blues
Monochromatic oranges
Teva | Corporate Language | Elements | Colors
Our colors 3
Enhancing the spectrum
While our original color scheme gave us a more
dynamic and vibrant presence, there is a growing
need to open and widen this spectrum.
As such, we are introducing here several new
color schemes for your usage (please remember
that simplicity is one of our basic values).
If you would like to introduce a new color or set
of colors, please send them to the corcom studio
first for approval.
new
C:0 M:14 Y:100 K:0
R:255 G:205 B:0
Pantone 116
C:0 M:32 Y:100 K:0
R:242 G:169 B:0
Pantone 130
C:0 M:52 Y:100 K:0
R:222 G:124 B:0
Pantone 138
C:0 M:73 Y:87 K:0
R:250 G:70 B:22
Pantone 172
C:0 M:70 Y:58 K:0
R:255 G:88 B:93
Pantone 178
C:0 M:87 Y:85 K:0
R:224 G:60 B:49
Pantone 179
C:0 M:86 Y:63 K:0
R:239 G:51 B:64
Pantone Red 032
C:2 M:100 Y:85 K:6
R:200 G:16 B:46
Pantone 186
C:2 M:99 Y:62 K:11
R:191 G:13 B:62
Pantone 193
C:0 M:100 Y:50 K:0
R:206 G:0 B:55
Pantone 206
C:0 M:92 Y:18 K:0
R:227 G:28 B:121
Pantone 213
C:0 M:100 Y:2 K:0
R:208 G:20 B:111
Pantone 226
C:6 M:100 Y:26 K:24
R:172 G:20 B:90
Pantone 215
C:9 M:100 Y:26 K:38
R:145 G:0 B:72
Pantone 221
C:42 M:100 Y:0 K:0
R:165 G:24 B:144
Pantone 248
C:66 M:100 Y:8 K:27
R:100 G:38 B:103
Pantone 260
C:82 M:97 Y:0 K:0
R:95 G:37 B:159
Pantone 267
C:90 M:99 Y:0 K:0
R:68 G:0 B:153
Pantone Violet C
C:61 M:56 Y:0 K:0
R:116 G:116 B:193
Pantone 272
C:68 M:34 Y:0 K:0
R:65 G:143 B:222
Pantone 279
C:72 M:31 Y:3 K:12
R:94 G:138 B:180
Pantone 646
C:100 M:69 Y:0 K:4
R:0 G:61 B:165
Pantone 293
C:99 M:50 Y:0 K:0
R:0 G:94 B:184
Pantone 300
C:100 M:98 Y:0 K:0
R:23 G:28 B:143
Pantone 2746
C:100 M:12 Y:21 K:44
R:0 G:103 B:127
Pantone 315
C:59 M:0 Y:22 K:0
R:45 G:204 B:211
Pantone 319
C:100 M:14 Y:60 K:49
R:0 G:104 B:94
Pantone 329
C:63 M:0 Y:84 K:0
R:108 G:194 B:74
Pantone 360
C:21 M:0 Y:85 K:0
R:208 G:223 B:0
Pantone 389
C:7 M:0 Y:100 K:0
R:238 G:220 B:0
Pantone 3965
C:31 M:11 Y:76 K:35
R:138 G:141 B:74
Pantone 5767
C:47 M:11 Y:99 K:64
R:89 G:98 B:29
Pantone 378
Teva | Corporate Language | Elements |
Health visuals
Visuals that convey the process of
producing a product at teva, from research
stages through lab to production and
delivery. these images should convey a
sense of purpose and passion, and feel
advanced and hi-techy.
new
Teva | Corporate Language | Elements |
Patients visuals
Visuals that show people taking or
administering medicine, at home or at the
doctors. these images should feel real,
not posed, and have an element of human
care about them.
new
Teva | Corporate Language | Elements | Images
Using images
In principle, try to keep the number of
images per page to a maximum of one.
A well chosen photograph in full bleed will
have much more presence and resonance
than many smaller ones. It will also act as
a strong backdrop for typographic content.
Place the image first, then use the other
elements in your composition according to
the areas available within the image.
Teva | Corporate Language | Elements | Images
Text over images
When placing text over images, always use
color areas. transparencies are allowed,
but make sure to choose images that allow
for copyspace.
new
12
Women’s Health
Hub
9
12
3
9
12
3
9
12
3
9
3
6
6
6
6
frazer
tel aviv
utrecht
london
set as homepage
enter hub >
show us how much you
search for news, publications, materials or people
top searches:
1. nuvaring
2. FIGO
3. emergency contraception
4. calcium
,
top news 20.4.2013
EU: Bayer European
Regulatory update
on Diane-35
newsletter >
US: Allergan gains
US FDA nod for
Botox in overactive
bladder
last week’s most viewed
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in ni aut exceatur sum aliquas aut vent aut quibus
qui qui quam facestr uptiaturitis dolenis aborumq
uundandit volesti ationem conseris et earum fugit
archive >
us
Teva | Corporate Language | Elements | Images
Type as visual
The Unit font’s forms are great tools for
typographic layouts. Here we present a
few samples from last year’s designs.
Note the hierarchy between the main title
and additional elements, as well as the
use of color to accentuate and give the
message a specific feel.
247
365
TAPI
1-800-8274-
8274
customer service
Annual Report
on form 20F
great things come from great partnerships
TAPI
Customer Service
non stop
Teva | Corporate Language | Elements | Images
Pharma Icons
One icon is worth a thousand words
Taking our cue from the font Netto Office Icons
we have designed and accumulated dozens of
icons over the past year due to the need to
develop themes based on our industry.
We are presenting them here, and they are
available for you to use as seen fit.
The icons also serve as a guideline for
developing your own icons, but please be sure
to send them to the CBP studio for approval
before using them.
Teva | Corporate Language | Elements | Images
Graphic symbols
Responding to the need to provide an
easily recognizable visual presence
to specific departments, projects and
campaigns within Teva, we have designed
icons corresponding to Netto Office Icons’
font and pictograms.
Here are a few examples.
Teva one
Q
T
TMC
QualiTeam
Tevainsight
Contrack
TevaView
Global Finance
Priority
Teva Global BI
RFT
Culture
Generic R&D
TevAlert
Right First Time project
Teva | Corporate Language | Elements | Grid
Grid basics
Taking its cue from the "logo square",
a grid consisting of additional squares is
placed around it, at a distance of 5% of
the original square's dimensions.
This grid serves for constructing Teva
entity logos as well as for compositing
elements in printed and online materials.
5%a
5%a
a
5%a
a
5%a
Teva | Corporate Language | Elements | Grid
Our grid
The grid can be resized according to the
dimensions of the work at hand.
Once you decide how many squares are
appropriate, place the grid so that the
squares are flush with the outer edges of
your work.
The example at right shows the grid that
was used in designing these guidelines.
Teva | Corporate Language | Elements | Grid
Extensions
The most basic use of the grid is to extend
strips of color adjacent to and
in alignment with the logo.
These strips are used as backdrops for
Teva entity names and definitions,
as well as for headlines and product
or project titles.
Extensions can be used in all four
directions, but only one direction
at a time.
Teva | Corporate Language | Grid
Image on grid
Simple and flexible
Logo will always appear within square
frame, with one edge of the frame flush
with any given side of the area.
Additional information is relegated to
colored areas aligned to logo frame.
Managing Multiple Sclerosis
Teva | Corporate Language | Grid
Image on grid
Balancing lifestyle and science
Company images are used to enhance
primary lifestyle images. Those images
should express our messages and values
as the prime image of the artwork and
the secondary visual should reflect the
medical aspect.
What is Multiple Sclerosis?
Managing Multiple Sclerosis
Multiple Sclerosis (MS) is a chronic disease of the central nervous
system characterized by both inflammation and neurodegeneration,
which are both interrelated and independent of each other. In the
majority of patients, the disease is of the relapsing-remitting form,
which is manifested by acute attacks (relapses) followed by recovery
(remission). This recovery may be incomplete at times, resulting in a
disability progression which is measured by the Expanded Disability
Status Scale ("EDSS").
Teva | Corporate Language | Grid
Extending the grid
Another new addition to the styleguide
is a freestanding grid of color rectangles
that touch each other. the teva logo should
continue to touch one side of the frame.
new
jacob jacob
javits
javits centre
centre
pediatricians
pediatricians
conference
conference
meeting
patient
meeting
april
needs
patient
april
24-28
needs
24-28
2013
2013
www.tevapharm.com
www.tevapharm.com
Entities
Teva | Corporate Language | Entities
Entities
Basics
The most common use of the grid is in
building extended logos for Teva's many
bodies and entities.
This is done by stretching an area of
color to the right of the logo, which can
accommodate the entity's name, and
whenever necessary, its definition.
Name
Name
The entity definition
Teva | Corporate Language | Entities
Entities
Proportions 1
Guidelines for the name x-uppercase
height are derived from the
logotype's height.
Definitions are half the size of the name's
uppercase size, and should not appear
less than 7 pt. in size.
Entity names will appear as follows:
Name
b
b
x-uppercase height = logotype's height
Name
x-height
The entity definition
50% x-height
b
b
Teva | Corporate Language | Entities
Entities
Proportions 2
Acting as an extension of the Teva logo,
the entity name is placed within its strip
at a distance equal to that of the logotype
from the edge of its confining square.
The strip ends at an equal distance to the
right of the entity name.
Global Finance
a
b
b
b
Teva | Corporate Language | Entities
Corporate formal definition
When it comes to the entity typography
proportions, the only exception to the rule
is Teva's formal definition.
In this case, the x-height is the logotype's
white area height.
Pharmaceutical Industries Ltd.
x-height =
logotype's white
area height
Teva | Corporate Language | Entities
Entity names
Color coding
By combining the strips and colors,
we achieve a basic color coding system
for Teva's entity subcategories.
The colored strip should be equal
or longer than Teva's logo.
Never shorter than the logo's width.
Corporate
R&D
TGO
Research and Development
Teva Global Operations
PG3
Europe B.V.
Geographical
Human Resources
Americas Generics
B4
Respiratory
Business units
G4
Exchange
Projects
G2
Customer Service
Teva | Corporate Language | Entities
Tags & Icons
Tags and icons appended strips can
be added according to need to hold
additional information,
but should maintain the simplistic look.
Use complementary color schemes or
a contrasting color when you need to
make a message stand out.
Please do not use more than three strips.
new
Exchange
let's
change
Q
T
Audit Management System
TevAlert
Global Patient Safety & Pharmacovigilance
all
inclouded
Implementation
Teva | Corporate Language |
Print
Letterhead
Print format
1.
Text
Based on a 9 across grid, the letterhead,
along with the additional stationery items,
acts as the foremost ambassador for Teva's
Corporate Language.
2.
Title
The size, weight and placement of the text
makes the document easy to read, human
and assertive in voice.
3.
Footer
1.2cm from the bottom
entity logo and address lines according to
the grid shown here.
Character
Metrics
Color: Black
Human Resources
1
2
3
Human Resources
June 4, 2010
June 4, 2010
Dear John,
Dear John,
Enclosed please find a catalog presenting the wide range of generic medicines manufactured under the
Teva label. All of our products are produced according to the highest quality standards at plants worldwide
that have both FDA and European approval. You will find that our commitment to excellence and quality is
Enclosed please find a catalog presenting the wide range of generic medicines manufactured under the
Teva label. All of our products are produced according to the highest quality standards at plants worldwide
that have both FDA and European approval. You will find that our commitment to excellence and quality is
manifested in every step of our product life cycle, as well as in the outstanding service we offer. Please find
below additional information about our company and about the project we would like more information
about from you.
manifested in every step of our product life cycle, as well as in the outstanding service we offer. Please find
below additional information about our company and about the project we would like more information
about from you.
1. General
Teva Pharmaceutical Industries Ltd. is a leading global pharmaceutical company, committed to increasing
access to high-quality healthcare by developing, producing and marketing affordable generic drugs as
1. General
Teva Pharmaceutical Industries Ltd. is a leading global pharmaceutical company, committed to increasing
access to high-quality healthcare by developing, producing and marketing affordable generic drugs as
well as innovative and specialty pharmaceuticals and active pharmaceutical ingredients. Headquartered
in Israel, Teva is the world's largest generic drug maker, with a global product portfolio of more than
well as innovative and specialty pharmaceuticals and active pharmaceutical ingredients. Headquartered
in Israel, Teva is the world's largest generic drug maker, with a global product portfolio of more than
1,250 molecules and a direct presence in approximately 60 countries. Teva's branded businesses focus
on neurological, respiratory and women's health therapeutic areas as well as biologics. Teva's leading
innovative product, Copaxone®, is the number one prescribed treatment for multiple sclerosis. Teva
1,250 molecules and a direct presence in approximately 60 countries. Teva's branded businesses focus
on neurological, respiratory and women's health therapeutic areas as well as biologics. Teva's leading
innovative product, Copaxone®, is the number one prescribed treatment for multiple sclerosis. Teva
employs approximately 40,000 people around the world and reached $13.9 billion in net sales in 2009.
employs approximately 40,000 people around the world and reached $13.9 billion in net sales in 2009.
2. Teva website project
The Teva website must reflect our organization’s values and vision as well as the key messages that
2. Teva website project
The Teva website must reflect our organization’s values and vision as well as the key messages that
communicate our strategy. The website should serve as a tool for presenting Teva’s strengths as a leading
pharmaceutical company, and a channel through which we communicate with stakeholders in a wide
range of areas, including the pharma industry, business realm, corporate social responsibility, customers,
communicate our strategy. The website should serve as a tool for presenting Teva’s strengths as a leading
pharmaceutical company, and a channel through which we communicate with stakeholders in a wide
range of areas, including the pharma industry, business realm, corporate social responsibility, customers,
patients and employees.
patients and employees.
Thank you,
Thank you,
Teva Corporate Communications Team
Teva Corporate Communications Team
Teva Human Resources
5 Basel St., Petach Tikva, Israel | Tel. 972.3.9999999 | Fax. 972.3.9999999 | www.tevapharm.com
Teva Human Resources
5 Basel St., Petach Tikva, Israel | Tel. 972.3.9999999 | Fax. 972.3.9999999 | www.tevapharm.com
Teva | Corporate Language |
Print
Envelope
The two version envelope, is based
on a 5 up grid.
entity logo and address lines according to
the grid shown here.
1.
Entity name
2.
More details
Character
Metrics
USA option
Teva Pharmaceutical Industries Ltd.
5 Basel St., Petach Tikva, Israel
Tel. 972.3.9999999 | Fax. 972.3.9999999 | www.tevapharm.com
Teva Pharmaceutical Industries Ltd.
5 Basel St., Petach Tikva, Israel
Tel. 972.3.9999999 | Fax. 972.3.9999999 | www.tevapharm.com
1
Teva Pharmaceutical Industries Ltd.
5 Basel St., Petach Tikva, Israel
Tel. 972.3.9999999 | Fax. 972.3.9999999 | www.tevapharm.com
2
Teva | Corporate Language |
Print
Business card
One-sided
1.
Name
2.
Title and department name
Entity name
More details
The grid is fitted to the dimentions of the
all the information fits on one side of the
business card.
Character
Metrics
1
2
Dan Barak
Senior Director, Legal Department
Tel. 972.3.9999999 Fax. 972.3.9999999
Dan Barak
Senior Director, Legal Department
Tel. 972.3.9999999 Fax. 972.3.9999999
dan.barak@teva.co.il
www.tevapharm.com
dan.barak@teva.co.il
www.tevapharm.com
Teva | Corporate Language |
Print
Business card
Two-sided
When the amount of text is too large to fit
on one side or if you want to add the slogan
to one side of the businesscard, use this
format.
Front
1.
Name
2.
Title and department name
More details
Character
Metrics
Back
1.
Entity name
2.
More details
Character
Metrics
1
Dan Barak
Dan Barak
Senior Director, Legal Department
Tel. 972.3.9999999 Cel.972.54.8888888
dan.barak@teva.co.il
Senior Director, Legal Department
Tel. 972.3.9999999 Cel.972.54.8888888
dan.barak@teva.co.il
2
Front
1
Fax. 972.3.9267862
www.tevapharm.com
Fax. 972.3.9267862
www.tevapharm.com
2
Back
Dan Barak
Corporate Communications
Tel. 972.3.9999999
Cel. 972.54.8888888
dan.barak@teva.co.il
Front
Back
Teva | Corporate Language | Implementation | Print
Folders
Cover
A folder is an effective tool to reveal
and express your business unit's values
and messages.
You can use color areas or images, and
use logo+slogan in many creative ways.
CorCom
Corporate Communications
Corporate Communications Folder
Teva API Japan LTD. Folder
Teva | Corporate Language | Implementation | Print
Folders
Inside
The inside part of the folder should
obviously extend the look and feel
of the cover, using the same language.
Please use only rectangular lines
and refrain from using rounded corners
in die cuts.
Cover
CorCom
CorCom
Corporate Communications
Corporate Communications
Inside
Corporate Communications
5 Basel St., Petach Tikva, Israel
Tel. 972.3.9267687 | www.tevapharm.com
Back Cover
Corporate Headquarters
5 Basel St. P.O.Box 3190 Petach Tikva 49131, Israel
Tel. +972 (3) 926-7267 Fax. +972 (3) 923-4050 www.tevapharm.com
Teva | Corporate Language | Implementation | Print
Posters
Use colored areas or images as
backgrounds.
Typography can also act as an image.
cosmetics
food
supplements
Non-Medicinal Products
devices
Poster as part of Professional Knowledge Market at Global PhV Meeting 2011
the
Poster distributed on closing day with Théramex
Teva | Corporate Language |
Online
Website
After analyzing Teva’s unique characteristics,
we have chosen to focus the User Interface
on Teva’s varied target audiences: pharma
industry, capital markets, business realm,
social responsibility, government affair issues,
our employees and our customers
and consumers.
Visit our website at www.tevapharm.com
new
Teva | Corporate Language |
Online
Presentation
One of the main tools for disseminating
information within and outside the
corporate structure is PowerPoint.
As part of our corporate language
overhaul, we have designed a coherent
and comprehensive presentation
to help all Teva employees – across
the globe and at all levels – present
clear and convincing arguments in a
captivating manner.
Graphs and diagrams imported from
an Excel file have very limited color
and design options. Once you use them,
you will need to match the colors
available in your current Microsoft
Office application with our language
color palette.
new
Please help Teva employees in your
department design their presentations
according to Teva’s corporate language.
Note: Calibri or Arial fonts should be
used in all presentations delivered to
Teva worldwide.
Name of presentation
PPT
Presenta*on
Template
&
Guidelines
Master Slide Chapter
2013
Building the presentation base
Name of presenter
Tables
Adding an Image
One bold image is more effective than several small ones
Sales $M
Q3/09*
Q3/10*
Change
3,550
4,250
+20%
997
1,439
+44%
  Do not use poor-quality images
Operating Income $M
  Do not use images with many small details
Net Income $M
806
1,182
+47%
  Images taken on a white background work best
EPS $
0.89
1.30
+46%
  Images within the same presentation
Free Cash Flow $M
704
866
+23%
Q3/09*
Q3/10*
Change
3,550
4,250
+20%
Operating Income $M
997
1,439
+44%
Net Income $M
806
1,182
+47%
EPS $
0.89
1.30
+46%
Free Cash Flow $M
704
866
+23%
should have the same look ’n feel
Sales $M
4
3
*Net income, operating income and EPS are non-GAAP results
Teva | Corporate Language | Implementation | Online
Presentation
As seen in the examples to the
right, presentations can be enhanced
in several ways: using typography as
a visual element, combining full frame
images with messages, or implementing
a department or BU’s slogan and identity.
An example of an interior page in which
the Teva logo appears on the left side of
the upper strip without using an image in
the strip is shown on the bottom right.
TAPI Customer Service
Repositioning in 2012
RFT Right First Time
Culture
Teva | Corporate Language |
Online
Email signature
Using the basic logo and strip format,
an e-signature has been devised to allow
maximum legibility while taking up
minimum space on the email document.
Enclosed is a link to an automatic
e-signature.
It is not allowed to add any other
design elements to the signature itself.
Consult your IT team for the
implementation of the email signature
into your Outlook.
Refer to link:
http://sig.il.teva.corp/tevasignature/ - Teva
or http://sig.il.teva.corp/tapisignature/ - Teva TAPI
Bill Johns
Website Characterization
Dear Bill,
Bill Johns
Regarding the re-design, do you have certain guidelines you could send to me
and I will send you a template for approval?
Website Characterization
Would it be better to meet with someone in your department?
Dear Bill,
Thank you,
Regarding the re-design, do you have certain guidelines you could send to me
and I will send you a template for approval?
John
Would it be better to meet with someone in your department?
John Rogers. Head of Communications
Cell. +972.54.8888888 Tel. +972.3.9999999
www.tevapharm.com
Thank you,
John
TAPI
John Rogers. Head of Communications
Cell. +972.54.8888888 Tel. +972.3.9999999
www.tapi.com
Bill Johns
Website Characterization
Dear Bill,
Regarding the re-design, do you have certain guidelines you could send to me
and I will send you a template for approval?
Would it be better to meet with someone in your department?
Bill Johns
Website Characterization
Dear Bill,
Regarding the re-design, do you have certain guidelines you could send to me
and I will send you a template for approval?
Would it be better to meet with someone in your department?
Thank you,
Roberto
Thank you,
John
Dr. Roberto Garcia. Director Medico
Tel. (54) 11 123-4567 | Fax. (54) 11 123-4568
Cel. 99878-2686
roberto.garcia@ivax.com.ar
www.tevapharm.com | www.ivax.com.ar
Group Member
John Rogers. Head of Communications
Cell. +972.54.8888888 Tel. +972.9.9999999
www.tevapharm.com
For commercial units messages only
BIOSPEAR
BIOSPEAR
Teva | Corporate Language | Implementation | Environment
Interior Signage
Room signs
Room signs denote the room number and
the occupant's name.
Again, this is done within the confines
of the corporate language, with titles
appearing half the size of the bearer's
name.
The name will appear in Unit bold.
2013
2013
2012
Suzanne
van Dijk
James Johns
One person
James Johns
Marketing Director
One person + Title
Rachel
Smith
Two persons
Teva | Corporate Language | Implementation | Environment
Interior Signage
Conference room signs
Conference room signage should be kept
to a minimum of required information:
room number and name. The icon tells us
this a conference room.
1234
Pnina
1234
Pnina
Teva | Corporate Language | Implementation | Environment
Interior Signage
Icon room signs
(various options)
Icons are also used to denote additional
public spaces, and can be juxtapositioned
with arrows to create directional signs.
Please refer to signage codes in your
country for specific rules and regulations
when designing these kind of signs.
1234
1235
1235
Exit
Teva | Corporate Language | Implementation | Environment
Interior Signage
Icons are taken from font Netto Office icons.
Additional icons (i.e. meeting room) have
been designed accordingly. These can be
used for standalone signage (closets etc.)
as well as room and directional signage.
If you are designing a new icon, please
make sure to send it to the corcom studio
for approval.
Entrance
Exit
P
Cafeteria /
Kitchenette
Meeting room
Parking
Toilets
Men's room
Women's room
Fire extinguisher
Fire escape
Disabled ready
Teva | Corporate Language | Implementation | Environment
Signage
Exterior
Like the rest of the Corporate Language,
Teva's signage design strives for strong
impact while maintaining a simplicity of
elements in 2 or 3 dimentions, allowing
for fast, coherent legibility.
The grid is used to allow each piece of
information to be read in turn.
Arrows in different formats can be
accessed within the opentype glyphs
for our font, Unit.
new
Teva | Corporate Language | Implementation | Environment
Signage
Exterior
Signage should adhere to language
guidelines in terms of typography,
color and material.
The Teva logo may appear without the
enclosing box only on building fronts, as
shown in the TevaTech facade.
HQ Entrance
TevaTech Plant
Kfar Saba R&D Center
Kfar Saba OSD Plant
Teva | Corporate Language | Implementation | Environment
Flags
Teva flags will be designed and
manufactured in two formats horizontal
and vertical using G5 green.
For regional flags you may use B5 blue.
Teva flag
Regional flag
Teva | Corporate Language | Implementation | Environment
Rollups
Rollups should be treated as large stickers.
Use as few elements as possible.
Make sure to make them large enough to
be seen from a distance, especially text.
Spring rollup
Global Leadership Conference 2013 rollup
Teva | Corporate Language | Implementation | Environment
Objects
Implementing a brand identity on
objects takes place when there is a need
for a solution not involving conventional
printing methods (e.g. caps, clothing, bags,
flash drives).
Materials and colors should correspond
as closely as possible to our overall
guidelines. The objects themselves
should also comply to our basic values of
simplicity, quality and user friendliness.
Teva | Corporate Language | Implementation | Environment
Dress & Headwear
Teva's Corporate Language applies itself
naturally to wearable items.
Whether printing or stitching graphics on
to material, make sure the colors comply
with the guidelines palette.
Place graphics in a clearly visible area on
the item, either front or side.
One appearance per item is sufficient.
Exchange shift to Outlook project dress and headwear
Teva | Corporate Language | Appendix
A language is born
Implementing the new Teva corporate language
From North America to Japan and the Netherlands
to Peru, across all borders and languages, in print
and online, Teva has adapted a distinct and fresh
visual
presence. We would like to thank all of our
creative partners who helped achieve this.
We are also presenting a few insights to help
provide you with the necessary tools to enhance
our mutual efforts in creating a distinct character
and voice for our company.
You are invited to consult with our
Corporate Brand Presence studio:
Teva.Studio@tevapharm.com
Q
T
Corporate Brand Presence
corporate identity. media tools. online activity.
Ariel Kotzer. Creative and Design Direction
Ziva van Dijk. Studio Manager
Racheli Levi. Design and Production
Shir Altay-Hagoel. Media & Online Director
Noa Zaidel. Corporate Brand Presence Coordinator
Yossi Koren. Vice President, Corporate Brand Presence
2013
version 04