Brand Identity and
Logo Usage Guidelines
Restek Corporation 110 Benner Circle, Bellefonte, PA 16823
www.restek.com • 1-800-356-1688 • 1-814-353-1300
Restek Corporation
Brand Identity and Logo Usage Guidelines
These guidelines were designed for Restek employees, vendors, and customers to ensure
proper usage of the Restek logo to create high-quality marketing materials with a consistent
look that enhances Restek’s corporate brand. To preserve the market strength of all Restek
collateral and to protect Restek legally, please follow the guidelines in this document and do
not deviate from them.
Contents
Logo Usage
Full color options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Single color options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Spacing and size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Incorrect logo usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Other Restek logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Graphic file formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Literature
Literature types . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-10
Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Questions? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Patents, Trademarks, and Copyrights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
2
Restek Brand Identity and Logo Usage Guidelines
Full Color Options
Use the appropriate version of the logo according to the type of application noted below.
The 4-color process (CMYK) or 2 spot color versions of the logo should ONLY be used on a solid
white background.
Print: Process
For four-color process (CMYK)
print jobs, use the appropriate
version of the logo with the color
values below.
Print: Spot
For spot color print jobs, use the
appropriate version of the logo
with the color values below.
Online
For online or screen applications,
use the version of the logo with
the color values (HEX) below.
C=100 M=38 Y=0 K=100
Pantone Black 6C
000000
C=100 M=30.5 Y=0 K=6
Pantone 3005C
0080C3
Restek Brand Identity and Logo Usage Guidelines
3
SingleSingle
Color Options
Color Options
The Restek
be used
thefollowing
following colors
colors for
printing:
The Restek
logo logo
maymay
be used
in in
the
for1 1color
color
printing:
Black logo - may be used on backgrounds from 0 to 40% in value
0%
40%
PMS 3005C logo - may be used on backgrounds from 0 to 30% in value
0%
30%
White logo - may be used on backgrounds between 40 - 100% in value
40%
4
100%
Restek Brand Identity and Logo Usage Guidelines
Spacing
Spacing
An important
element
of the
Restek
space,
which
ensures
a consistent
An important
element
of the
Resteklogo
logoisisthe
the surrounding
surrounding space
which
ensures
a consistent
the brand
as well
as protectsthe
thelogo
logo from
within
the layout.
Use the
look tolook
thetobrand
as well
as protects
fromdistractions
distractions
within
the layout.
Use the
height of the font defined as “X” to determine minimum clear space. There should always be
at least the size of the“X” around all sides of the logo.
an areaanatarea
least
the size of the “X” around all sides of the logo.
X
X height
X
X
X
The only
to this
rule
is iswhen
used
with
approved
Restek
corporate
Theexception
only exception
to this
rule
whenthe
the logo
logo isisused
with
an an
approved
Restek
corporate
as seen
below.
taglineshould
should be
be set
serif
fontfont
(e.g.,(e.g.,
Myriad
Pro). The
taglinetagline
as seen
below.
TheThe
tagline
setininaasans
sans
serif
Myriad
Pro). The
tagline's
width
should
not
exceed
the
width
of
the
Restek
logo
and
it
should
be
centered
tagline’s width should not exceed the width of the Restek logo and it should be centered
vertically within the "X" space.
vertically
within the “X” space.
X
X height
X
X
Chromatography Products
Logo Size
Logo Size
The Restek
should
always
usedas
as large
large as
with
thethe
appropriate
spacing
and and
The Restek
logologo
should
always
bebeused
aspossible
possible
with
appropriate
spacing
be smaller
than
width for
for printed
TheThe
preferred
size for
letter,
shouldshould
nevernever
be smaller
than
1”1”
ininwidth
printedmaterials.
materials.
preferred
size
for A4,
letter,
or
tabloid
paper
sizes
is
1.5”
in
width.
A4, or tabloid paper sizes is 1.5” in width.
Restek Brand Identity and Logo Usage Guidelines
5
Incorrect Logo Usage
Below are examples of the Restek logo used improperly. The logo should never be distorted,
modified, joined with other elements, patterned, overprinted, rotated, etc.
6
Restek Brand Identity and Logo Usage Guidelines
Other Restek Trademarked Logos
The logos pictured below are also the property of Restek Corporation:
Graphic File Formats
The Restek logo and all other Restek files should be of the highest quality and resolution
possible for the intended use (i.e., print at least 300 dpi, online at least 72 dpi).
Logo files are available at www.restek.com/mediakit
Offline
(i.e., print, screenprint),
≥300 dpi
Online
(screen optimized - i.e., web, PowerPoint, e-mail),
72 dpi - DO NOT use these files for print.
Full Color
Restek_logo_cmyk.eps, .tif
Restek_logo_spot2.eps, .tif
Restek_logo72_hex.jpg, .gif, .png
Single Color
Restek_logo_black.eps, .tif, .jpg
Restek_logo_spot1.eps, .tif
Restek_logo72_black.jpg, .gif, .png
Restek_logo72_color1.jpg, .gif, .png
Restek Brand Identity and Logo Usage Guidelines
7
Literature Types
Restek and its preapproved representatives may produce a variety of defined literature
types including brochures, tear sheets, application notes, technical guides, newsletters, and
postcards. All literature must conform to existing templates. To obtain template files or ask
any questions, contact Mike Shively (mike.shively@restek.com).
Brochures and Tear Sheets
MXT® Capillary Columns
Ideal for High Temperature GC Analysis
Stainless steel MXT® columns are your best
choice for high temperature chromatography
or any other situation where the potential for
column breakage is too high to rely on fused
silica. For field instruments, process GCs, GCs
with small ovens, and more, reach for robust
Restek MXT® columns!
• Metal tubing won’t become brittle at high
temperatures (430 °C).*
• Exclusive Siltek® layer provides an internal
surface with excellent inertness.
• Can be tightly coiled well under 4.5" without
breaking, even under stress.
Available Liquid Phases:
MXT®-1
MXT®-5
MXT®-20
MXT®-1301
MXT®-35
MXT®-50
MXT®-200
MXT®-1701
MXT®-65
MXT®-WAX
MXT®-65TG
MXT®-Biodiesel TG
MXT®-2887
MXT®-1HT SimDist
MXT®-1 SimDist
MXT®-500 SimDist
MXT®-502.2
MXT®-Volatiles
MXT®-624
Guard tubing
Also available: MXT® PLOT columns
*Maximum temperature of finished column may vary by phase.
Visit www.restek.com/mxt for a complete listing of Restek MXT® columns!
Innovative Chromatography Products
www.restek.com
Brochure
Tear Sheet
Appearance
• Very high-quality
• Full-bleed, detailed design
• Up to 16 pages
• Moderate quality
• Straightforward design with no bleed
• Usually 4 pages or less
Purpose
• High-profile impact
• Direct mail or handout
• General use
• Handout only
Cost
• Significant
• Minimal
Print Method
• Commercially printed only
• Internally printed on demand (POD) only
8
Restek Brand Identity and Logo Usage Guidelines
Literature Types (continued)
fold
die-cut edge
fold
Custom Mailers and Standard Postcards
die-cut edge
Custom Mailer
Restek Learning Network
Standard Postcard
2011 Chromatography Seminars
Current Courses
• LC/MS
• Comprehensive HPLC
Register by July 25
Chromatography Products
www.restek.com • 800-356-1688 • 814-353-1300
Custom Mailer
Standard Postcard
Appearance
• Very high-quality
• Custom shape (can have die-cut edge, folds, etc.)
• Moderate quality
• Predefined shape (rectangle with no fold)
Purpose
• High-profile impact
• Direct mail or handout
• General use
• Direct mail or handout
Cost
• Significant
• Minimal
Print Method
• Commercially printed only
• Commercially printed with print on demand (POD) option after initial order
Restek Brand Identity and Logo Usage Guidelines
9
Literature Types (continued)
2011.2
Our expertise, experience, and enthusiasm is your Advantage.
ADVANTAGE
Clinical, Forensic & Toxicology Applications
Weeding Target
Analytes Out
of Complex
Samples
•
Single extraction
LC/MS/MS method for
synthetic cannabinoid
metabolites.
•
Analyzing pesticides
in medicinal marijuana
using QuEChERS, cSPE,
and GCxGC-TOFMS.
• Fast, simple sample prep
for potency testing by
GC and LC.
• New expanded departments!
Restek Connections (pp. 2–3)
Hot Topics (pp. 4–5)
• More technical articles, including:
Optimizing LC selectivity (pp. x–x)
Environmental ECD methods (pp. x–x)
LVSI with unmodified GC inlets (pp. x–x)
www.restek.com
Newsletter
ssentials
By Amanda Rigdon
Abstract
A rapid, sensitive method for the routine analysis of benzodiazepines in urine and whole blood was developed using a simple
dilute-and-shoot methodology. Partial validation experiments were conducted using fortified urine and blood samples. Linearity
was evaluated from 0.1 ng/mL to 1,000 ng/mL. Detection limits ranged from 0.1 ng/mL to 5 ng/mL and quantification limits ranged
from 0.5 ng/mL to 10 ng/mL. This method, which uses an Ultra Biphenyl LC column and an API 4000 MS/MS detector, provides a
fast 4.5 minute analysis which allows efficient monitoring of a broad range of benzodiazepines at therapeutic levels.
Introduction
Benzodiazepines are widely used to treat anxiety and sleep disorders such as restless leg syndrome. These drugs are often prescribed
in conjunction with pain management medications, due to their ability to relieve the pain caused by stress. Because of their tranquilizing qualities and relative availability, illicit use of benzodiazepines has become more common, and their analysis is now a
routine procedure in both clinical and forensic laboratories. While benzodiazepines can be analyzed by either GC/MS or LC/MS/
MS, GC/MS methods are more time-consuming and labor-intensive, as sample preparation and derivatization are required. LC/
MS/MS methods are often a better choice when higher sample throughput is desired.
The procedure and conditions presented here result in a fast dilute-and-shoot LC/MS/MS chromatographic method for therapeutic
levels of a comprehensive list of benzodiazepines in urine and whole blood. While other methods that have been developed for LC/
MS/MS range from 10 to 23 minutes, the analysis shown here is complete in 4.5 minutes, allowing more samples to be run per shift.
Experimental
Various frequently analyzed benzodiazepines were included in this chromatographic method. The compounds analyzed included
clonazepam, diazepam, lorazepam, flunitrazepam, triazolam, and their 7-amino, desmethyl, and desalkyl metabolites.
For urine samples, the urine was hydrolyzed prior to fortification by adding 1 mL of a beta-glucuronidase solution from keyhole
limpet (Sigma-Aldrich cat.# G8132) to 1 mL of urine and incubating the mixture at 60 °C for 3 hours. The beta-glucuronidase solution was prepared at 5,000 Fishman units/mL in 100 mM ammonium acetate buffer (pH = 5.0). Compounds were spiked directly
into the enzymatically-hydrolyzed urine at 11 levels (0.1, 0.5, 1, 5, 10, 25, 50, 100, 200, 500, and 1,000 ng/mL). Then, each sample
was diluted 20:1 in mobile phase containing 30 ng/mL of internal standard (5 µL sample + 95 µL mobile phase). After dilution,
samples were centrifuged for 10 minutes at 3,000 g to remove any solids remaining in the sample, and the supernatant was removed
for analysis.
Also in this issue
RESTEK
4.5 Minute Analysis of Benzodiazepines in
Urine and Whole Blood Using LC/MS/MS and
an Ultra Biphenyl Column
Innovative Chromatography Products
www.restek.com
Application Note
GC ACCESSORIES QUARTERLY
innovative chromatography products
2011.5
2011.3
Get the widest range
of alternate selectivity
available—with just
4 columns!
ResteK
Accurate Results
Start With Reliable
Equipment
USLC™
Ultra Selective
Liquid Chromatography™
You'll find fast, effective
method development at
www.restek.com/uslc
Come visit
Restek
at these upcoming events:
What’s new!
sky™ inlet liners.......................................................2
alumina MaPD PlOt Columns ..........................6
OCTOBER 2011
11–12 | Gulf Coast Conference • Galveston, tX, Usa
12–15 | BCeia • Beijing, China
NOVEMBER 2011
GCxGC Columns & accessories .......................10
FRee Q-sep™ QueCheRs salts..........................11
1–4 | RaFa • Prague, Czech Republic
14–17 | eas • somerset, nJ, Usa
High-Quality lab Glassware.............................12
Go to www.restek.com/events for the full calendar!
aOaC QueCheRs standards.............................15
ProFLOW 6000
Electronic Flowmeter
See back cover.
Restek Electronic
Leak Detector
See page 5.
Chromatography Products
Chromatography Products
www.restek.com • 800-356-1688 • 814-353-1300
1
Essentials
10
www.restek.com
Spotlight
Restek Brand Identity and Logo Usage Guidelines
Typography
The suggested fonts for use in Restek literature:
Preferred
Alternative
Headlines
Myriad Pro bold or Semibold
similar sans serif font
Subheadline
Myriad Pro bold or Semibold
similar sans serif font
Article Text
Minion Pro Regular or Myriad Pro Regular (typically 9.5 pt) similar serif or sans serif font
Product Table Text Depot New Condensed (typically 7.5 pt)
similar sans serif font
Myriad Pro: abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890.;,;’ “ (!?) +-*/=
Myriad Pro Bold: abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890.;,;’ “ (!?) +-*/=
Myriad Pro Semibold: abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890.;,;’ “ (!?) +-*/=
Minion Pro Regular: abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890.;,;’ “ (!?) +-*/=
Depot New Condensed: abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890.;,;’ “ (!?) +-*/=
Questions?
Contact:
Phone:
E-mail:
Mike Shively, Strategic Marketing & Communications Manager
1-814-353-1300, ext. 2320
mike.shively@restek.com
Restek Brand Identity and Logo Usage Guidelines
11
Patents, Trademarks, and Copyrights
Proper copyrighting and use of patents, registered trademarks, and unregistered trademarks is an important part of protecting Restek’s intellectual property and brand. Publications in any medium (print, electronic, or other) made by or for Restek, its distributors, or other representatives must present Restek intellectual property correctly. Proper use includes, but is not limited to, the following practices:
1. The following statement must appear on all marketing materials:
“Restek patents and trademarks are the property of Restek Corporation. (See www.restek.com/Patents-Trademarks for full list.) Other
trademarks appearing in Restek literature or on its website are the property of their respective owners. The Restek registered trademarks used here are registered in the United States and may also be registered in other countries.”
2. Products or processes that are patented or pending patent must be identified as such in all marketing materials.
A current list of Restek patents is maintained at www.restek.com/patents-trademarks
3. Trademarks must always be used with the correct ™ or ® symbol, with one allowable exception: product ordering tables. Trademark
symbols may only be omitted from ordering tables for readability, and this may only be done if the mark appears with the symbol at
least once and with all other uses on the page. A current list of Restek trademarks and the appropriate symbol for each is maintained at
www.restek.com/patents-trademarks
4. Trademarks must always be used as adjectives modifying nouns, not as nouns themselves.
a. Correct:
An Rxi® column was used for analysis.
b. Incorrect: An Rxi® was used for analysis.
5. “Restek” may be used as a trademarked brand or as an untrademarked corporate name. Proper use as a trademarked brand differs
from proper use as a corporate name, as is outlined below.
a. Restek as a trademarked brand in reference to products and services
i. Use as an adjective
ii. Use ® registered trademark symbol
b. Restek as a corporate name
i. Use as a noun
ii. May use alone or with “Corporation” (i.e., Restek or Restek Corporation)
iii. Do not use trademark symbols
c. Examples
i. Correct: Restek manufactures Restek® columns.
ii. Incorrect: Restek® manufactures Restek columns.
6. Trademarks must always appear in English and should not be translated into other languages. However, translations or phonetic representations may appear in parentheses following the trademark, if this assists in understanding or recognition outside of the United States.
a. Correct:
b. Correct:
c. Incorrect:
Precision® liners
Precision® (Präzision) liners
Präzision® liners
7. Notice of copyright must appear on all Restek literature as described below:
a. Required components
i. © symbol, or the word “copyright”
ii. Year of publication
iii. “Restek Corporation”
iv. “All rights reserved”
b. Example of proper use: © 2013 Restek Corporation. All rights reserved.
8. Country of printing must be stated on all printed materials, e.g. “Printed in USA.”
Rev. date 06/2013
Lit. Cat.# GNOT1480A-UNV
© 2011 Restek Corporation. All rights reserved.
Printed in the U.S.A.
Restek U.S. • 110 Benner Circle • Bellefonte, PA 16823 • 1-814-353-1300 • 1-800-356-1688 • fax: 1-814-353-1309 • www.restek.com
Restek France • phone: +33 (0)1 60 78 32 10 • fax: +33 (0)1 60 78 70 90 • www.restek.fr
Restek GmbH • phone: +49 (0)6172 2797 0 • fax: +49 (0)6172 2797 77 • www.restekgmbh.de
Restek Ireland • phone: +44 (0)2890 814576 • fax: +44 (0)2890 814576 • e-mail: restekireland@aol.com
Restek Japan • phone: +81 (3)6459 0025 • fax: +81 (3)6459 0025 • e-mail: restekjapan@restek.com
Thames Restek U.K. LTD • phone: +44 (0)1494 563377 • fax: +44 (0)1494 564990 • www.thamesrestek.co.uk
Restek China • phone: +86-10-5629-6620 • fax: +86-10-5814-3980 • cn.restek.com