CHEAT SHEET
The Ultimate Mind Map on How to Integrate
Onsite Retargeting to Your PPC Campaign
INTRODUCTION TO PPC MARKETING
PPC REMARKETING
PPC (Pay-Per-Click) is the most popular way to buy
traffic for your website. You advertise your website
and pay a fee each time a visitor is directed to your
site by clicking on an ad.
Remarketing lets you display PPC ads to you past visitors.
When a visitor leaves your site without converting, you can
reengage them by showing relevant ads as they
browse other websites.
Today’s most popular PPC advertising systems are
Google AdWords and Facebook. Both platforms
enable you to create precise, laser-targeted ads to
get more website visitors. Once you have created an
effective ad to direct visitors to your site, the next
step is to convert them into buyers.
You could also call this ‘offsite remarketing’,
because the ads are shown to your past visitors
outside of your website. Both Facebook and AdWords
provide high-tech remarketing solutions.
However, despite your best efforts to make your site
attractive to visitors and any great deals you offer, a
certain percentage of your visitors will leave your
site without buying or subscribing.
Onsite retargeting is designed to convert your
abandoning visitors to leads, sales and signups by
displaying them an engaging secondary message –
right before they leave your website.
That is where remarketing comes in. You can
reengage your visitors who leave your site using
emails, PPC remarketing and onsite retargeting.
Your message appears on a popup overlay that displays
when a visitor is planning to exit your site. For this
reason, it is also referred to as exit-intent technology.
ONSITE RETARGETING
Using these tools together creates synergy between
the different elements of your marketing campaign.
When used correctly, your follow-up emails, PPC
remarketing ads and onsite retargeting multiply their
effects to create a greater response compared to
simply adding the response of each method alone.
Let’s take a closer look at each of these techniques.
EMAIL MARKETING
Email automatism boosts your reengagement
efforts. Consider setting up an autoresponder
system. Nurture your abandoned visitors by sending
more follow-ups for at least 2 weeks.
Onsite retargeting gives you a second chance to
engage your visitors and convert them into buyers.
Some visitors will buy immediately, while others will
sign up for your email list first - and convert into
buyers later.
PPC ADVERTISEMENTS
OptiMonk uses powerful onsite
retargeting technology that converts
more of your visitors into sales and leads.
START YOUR 14-DAY FREE TRIAL
www.optimonk.com
CHECKLIST 
YOUR TARGET AUDIENCE
Although the average click-through rate can
vary widely by industry, target audience and
store, the average CTR on PPC ads is 2%.
Let’s assume that you reach 10000 people of
your target audience with your paid ads. On
average, 9800 of them won’t click on your ad
and visit your landing page. Now let's see what
happens to those 200 people that click on your ad.
YOUR LANDING PAGE
Here’s a list of the top 15 most important
settings that are needed to create an efficient
and effective onsite retargeting campaign. Mark
each statement that is true for your campaign
and keep working ultil you’re making use of all
these important settings:
 There is an exit-intent popup installed
on your landing page
 The popup will appear a maximum
number of 2 times per visitor
 Visitors who have been on your landing
page for at least 5 seconds will see the popup
 The popup will appear to visitors who
have clicked through from your PPC ads
 Customized popups will appear to
new and returning visitors
The conversion rate
of an average landing
page is about 10%.
ForVafswfswflami
every 200 visitors
that click on your ad,
180 will leave your
site without buying
or subscribing.
PPC ADVERTISEMENTS
You continue PPC advertising to
communicate
with the remaining
Vafswfswflami
98% of your target audience
who didn’t click on your ad.
 Your popups are relevant to the
keywords you use in your PPC ad
 There are at least two versions of each
popup for A/B testing
 Your popup has a unique value
propositon, so it communicates a
secondary message
 Your popup offers an engaging
incentive in return for subscribing or
buying: a free giveaway, discount or free
shipping
 Your popup is cleanly designed and
doesn’t contain any distractions

90% - Conversion - 10%

 The submit or next button on the
popup contains a unique call to action
 There is an other popup installed on
your website that directs traffic to the
landing page of your PPC ads
By setting up PPC
remarketing ads,
you
can recover 2%
Vafswfswflami
of
lost
website
visitors. That’s 3-4
more conversions.
Email automatism
lets you reengage
~3,5%
of visitors
Vafswfswflami
that left your site.
That’s
6
more
conversions.
Onsite retargeting
can recover 15% of
your
visitors before
Vafswfswflami
they leave your site.
That’s 27 more
conversions.
Without email automation and onsite retargeting, you will
only be able to convert a small portion of the visitors who
clicked on your PPC ads into leads or customers. Email
automation can boost your efforts, but onsite retargeting is
the real power boost for your marketing campaign.
 There is a cart recovery popup
installed on your cart page to reduce cart
abandonment
How does onsite retargeting
supercharge your PPC results?
 Increases the conversion rate of your
PPC campaign
 Increases the CTR and time spent on
your website
 Makes the most of your marketing
budget
 Reduces your bounce rate
 Consequently, improves the quality
score / relevant score