STATIONPARKGREEN STOREFRONT GUIDELINES
October 28, 2014
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1. Storefront glazing recessed into the building
mass creates a defined retail frontage. The canopy
helps shape an intimate, pedestrian friendly edge.
2. Operable glazing encourages permeability
between retail uses and street activity.
3. Canopies form a pedestrian-scale space while
providing shade for passers-by and building
tenants.
4. Architectural features are used to form canopies
at ground level. Full height glazing brings
transparency and activity to the streetscape.
5. Variety in storefront treatment, signage, and
canopies work cohesively to create interest at the
ground floor retail.
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STATIONPARKGREEN STOREFRONT GUIDELINES
DESIGN INTENT
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Station Park Green is
designed to foster a vibrant
living and retail community.
The quality of each tenant’s
storefront will enhance and
support this vision. The
Storefront Guidelines will
guide the retail tenants
towards a cohesive,
pedestrian friendly design
while allowing for individual
personality, character, and
visual diversity. Each tenant
is encouraged to present its
buisness in a distinctive and
appealing manner, consistent
with Station Park Green’s
overall design.
The project is comprised of three
frontage types (A, B, and C), which are
defined by location within the plan
and relationship to the surrounding
building forms. The design of each
retail frontage includes 3 major
components:
Storefront system
Signage
Canopies
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RETAIL PRECEDENTS
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FINISHES
STOREFRONT
TYPE A
MATERIAL
COLORS
Pointed Rock
DE6363
Play on Gray
DE6228
Weathered
Brown
DEC756
RETAIL TYPE A
STOREFRONT OPTIONS
WOOD
ALUMINUM
Guidelines:
1. Storefront opening shall be at least 70% transparent.
2. Optional horizontal mullion at 18” above finish floor
(glazing or spandrel panel).
3. Limits of storefront option.
4. Window and storefront to be a consistent material/
finish.
5. Signage to comply with Chapter 25.06 of San Mateo
City Code.
6. Glazing on storefront windows shall be raised at least
six inches above sidewalk finished grade.
OPTION 1
STANDARD STOREFRONT
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Example illustrates blade sign, wall-mounted sign and location
for shed canopy. Canopy and sign options interchangeable;
Wall mounted siagnage preferred with shed canopy.
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STATIONPARKGREEN STOREFRONT GUIDELINES
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OPTION 2
Guidelines:
1. Storefront opening shall be at least 70% transparent.
2. Limits of storefront option.
3. Window and storefront to be a consistent material/
finish.
4. Signage to comply with Chapter 25.06 of San Mateo
City Code.
5. Glazing on storefront windows shall be raised at
least six inches above sidewalk finished grade.
FRENCH DOORS
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Example illustrates blade sign, canopy top-mounted sign and
location for low horizontal canopy. Canopy and sign options
interchangeable; Edge/top mounted signage preferred with
low horizontal canopy.
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OPTION 3
Guidelines:
1. Storefront opening shall be at least 70% transparent.
2. Optional horizontal mullion at 18” above finish floor
(glazing or spandrel panel)
3. Limits of storefront option.
4. Window and storefront to be a consistent material/
finish.
5. Signage to comply with Chapter 25.06 of San Mateo
City Code.
6. Glazing on storefront windows shall be raised at
least six inches above sidewalk finished grade.
RANDOM PATTERNING
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Example illustrates canopy edge-mounted sign and location
for high horizontal canopy. Canopy and sign options interchangeable; Haning signage preferred with high horizontal
canopy.
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RETAIL TYPE A - STOREFRONT OPTIONS
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FINISHES
TYPE B
STOREFRONT
MATERIAL
COLORS
Pointed Rock
DE6363
Play on Gray
DE6228
Weathered
Brown
DEC756
RETAIL TYPE B
STOREFRONT OPTIONS
WOOD
ALUMINUM
Guidelines:
1. Storefront opening shall be at least 70% transparent.
2. Optional horizontal mullion at 18” above finish floor
(glazing or spandrel panel).
3. Limits of storefront option.
4. Due to architectural overhang, no canopy permitted.
5. Signage not permitted to be mounted on the face of
the architectural frame (above storefront).
6. Signage to comply with Chapter 25.06 of San Mateo
City Code.
7. Glazing on storefront windows shall be raised at least
six inches above sidewalk finished grade.
Example illustrates hanging sign. Sign options interchangeable;
Hanging signage preferred.
OPTION 1
STANDARD STOREFRONT
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STATIONPARKGREEN STOREFRONT GUIDELINES
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OPTION 2
FRENCH DOORS
Guidelines:
1. Storefront opening shall be at least 70%
transparent.
2. Limits of storefront option.
3. Due to architectural overhang, no canopy
permitted.
4. Signage not permitted to be mounted on the
face of the architectural frame (above storefront).
5. Signage to comply with Chapter 25.06 of San
Mateo City Code.
6. Glazing on storefront windows shall be raised
at least six inches above sidewalk finished grade.
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OPTION 3
RANDOM PATTERNING
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Example illustrates hanging sign. Sign options
interchangeable; Hanging signage preferred.
Guidelines:
1. Storefront opening shall be at least 70% transparent.
2. Optional horizontal mullion at 18” above finish floor
(glazing or spandrel panel).
3. Limits of storefront option.
4. Due to architectural overhang, no canopy permitted.
5. Signage not permitted to be mounted on the face of
the architectural frame (above storefront).
6. Signage to comply with Chapter 25.06 of San Mateo
City Code.
7. Glazing on storefront windows shall be raised at least
six inches above sidewalk finished grade.
Example illustrates hanging sign. Sign options
interchangeable; Hanging signage preferred.
RETAIL TYPE B - STOREFRONT OPTIONS
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FINISHES
TYPE C
STOREFRONT
MATERIAL
COLORS
Pointed Rock
DE6363
Play on Gray
DE6228
Weathered
Brown
DEC756
RETAIL TYPE C
STOREFRONT OPTIONS
WOOD
ALUMINUM
Guidelines:
1. Storefront opening shall be at least 70%
transparent.
2. Optional horizontal mullion at 18” above finish
floor (glazing or spandrel panel).
3. Limits of storefront option.
4. Signage to comply with Chapter 25.06 of San
Mateo City Code.
5. Glazing on storefront windows shall be raised
at least six inches above sidewalk finished grade.
Example illustrates wall-mounted sign and location for
shed canopy. Canopy and sign options interchangeable; Wall mounted signage preferred with shed
canopy.
OPTION 1
STANDARD STOREFRONT
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STATIONPARKGREEN STOREFRONT GUIDELINES
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OPTION 2
Guidelines:
1. Storefront opening shall be at least
70% transparent.
2. Limits of storefront option.
3. Signage to comply with Chapter 25.06
of San Mateo City Code.
4. Glazing on storefront windows shall be
raised at least six inches above sidewalk
finished grade.
FRENCH DOORS
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Example illustrates canopy top-mounted sign
and location for low horizontal canopy. Canopy
and sign options interchangeable; Edge/top
mounted sign preferred with low canopy.
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1
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OPTION 3
Guidelines:
1. Storefront opening shall be at least 70%
transparent.
2. Optional horizontal mullion at 18” above finish
floor (glazing or spandrel panel below).
3. Limits of storefront option.
4. Signage to comply with Chapter 25.06 of San
Mateo City Code.
5. Glazing on storefront windows shall be raised
at least six inches above sidewalk finished grade.
RANDOM PATTERNING
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1
3
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Example illustrates hanging sign and location for high
horizontal canopy. Canopy and sign options interchangeable; Hanging signage preferred with high
canopy.
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RETAIL TYPE C - STOREFRONT OPTIONS
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STATIONPARKGREEN STOREFRONT GUIDELINES
SIGNAGE
Effective signs contribute to a community’s visual
image and communicate basic information about
goods and services offered. Signage also speaks
to the quality of that community’s businesses.
Well-designed signs that communicate their
messages clearly without attempting to compete
for attention will help to create an informative
and evocative visual environment along the Rail
Corridor. The following guidelines have been
developed to enhance the quality of experiences
for all Station Park Green users, including bus
and train riders, commercial tenants, their
customers, and residents. In order to create
variety, a mixture of signs and graphic treatments
are encouraged.
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DESIGN GUIDELINES
1. Sign materials should be compatible with the design of the facade on which they
are mounted. Materials should be selected in consideration of and complementary
to a building facade’s architectural design. The selected materials should also
promote signage legibility, with quality components that are both free of fading and
graffiti resistant.
2. In regards to illumination, external lighting fixtures are preferred. Lighting should
emphasize a continuity between building illumination and signage so that the
signage appears to be an integral element of the building’s facade.
3. In appearance and size, lighting fixtures used for externally illuminated signs
should be simple and unobtrusive. Fixtures should not obscure sign graphics.
4. Neon back-lighted signs with opaque, reverse channel letters, neon back-lighted
signs with dimensional Plexiglas letters, and signs with illuminated open-face,
channel letters are all appropriate forms of illuminated signs. Exposed neon tubing
script is not acceptable.
5. It is essential that signs are created in a “human scale” that is neither
overwhelming nor under-impactful to the pedestrian experience. Accommodations
should be made for vehicular signs to be represented in the appropriate scale.
6. All signs should blend thematically with the architecture and enhance Station
Park Green as a whole. The color palette, typography, materials, and design motif
should be a visual family in order to create a unified look.
7. All signage shall comply with Chapter 25 of San Mateo Muincipal Code.
Unacceptable Signs:
Overly complicated color schemes, exposed neon signs, illuminated cabinet signs,
plastic or flimsy temporary sidewalk signs, changeable free-standing signs, paper
and disposable signs, flashing signs
SIGNAGE
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WALL MOUNTED
EDGE / TOP MOUNTED
STATIONPARKGREEN STOREFRONT GUIDELINES
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PROJECTED
PERMISSIBLE RETAIL SIGN TYPES
WALL MOUNTED:
Wall signs are to be mounted flush, fixed securely to a building
wall. They shall not extending sideways beyond the building face or
above the highest line of the building to which they are attached.
Wall signs should be mounted in locations that respect the
building’s design, including the arrangement of bays and openings.
Signs should not obscure windows, grillwork, piers, pilasters, and
ornamental features.
EDGE / TOP MOUNTED:
Edge and top mounted signs should be affixed parallel to the
canopy edge to which they are attached. Sign design should
incorporate visually interesting elements such as (1) square or
rectangular shapes with painted or applied letters, (2) two-or-three
dimensional symbols or icons, (3) irregular outlines, and (4) internal
cut-outs. Edge mounted signs shall maintain a vertical clearance of
at least 8 feet along pedestrian areas.
PROJECTED:
Projecting signs are to be perpendicularly affixed to the building or
structure face. Projecting signs are strongly encouraged. Projecting
signs should not be mounted above the second floor window-sill.
Sign design should incorporate visually interesting elements such
as (1) square or rectangular shapes with painted or applied letters,
(2) two-or-three dimensional symbols or icons, (3) irregular outlines,
and (4) internal cut-outs. Projecting signs should be small in scale
and provide a vertical clearance of at least 8 feet along pedestrian
areas. Outdoor banners produced of high quality fabric or vinyl and
UV protected are permissible.
SIGNAGE
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WINDOW SIGN / GRAPHIC
STATIONPARKGREEN STOREFRONT GUIDELINES
A-FRAME
PERMISSIBLE RETAIL SIGN TYPES (continued)
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WINDOW SIGN / GRAPHIC:
Signs behind the storefront glazing system may be included as part
of the tenant’s total signage package. Small-scale, pedestrian-level
graphics / lettering may also be applied to glazing provided that
no more than 5% of the window area is occupied. Only tenant’s
name or logo may be displayed at this location with text / graphics
no more than 4” in height. Graphics must be created from highquality, durable materials and be professionally applied reverse face
directly to the interior face of the glass. Maximum of one window
lettering or graphic sign per business.
A-FRAME:
A-Frame signs are permitted if professionally manifacctured,
maintained, and in good condition. The size shall not exceed 32
inches wide or 36 inches tall (including feet and hinge mechanism),
with the surface area no larger than four square feet in size. No
more than one sign per buiness. Signs shall not obstruct vehicle
sight clearances or obscure permanent signs. Signs placed on or
near sidewalks must maintain at least four feet of unbostructed
sidewalk width. A-frame signs may be displayed only during hours
that the business is open to the public and shall be promptly
removed from public display when the business is closed.
SIGNAGE
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STATIONPARKGREEN STOREFRONT GUIDELINES
CANOPIES
Canopies , awnings, or marquees are important
elements in creating a comfortable pedestrianscale space along a retail edge. Projected
overhangs offer valuable shading for both the
pedestrian and for the predominately glazed
retail facades. Integrating signage with canopy
design also encourages a visually interesting and
cohesive retail edge.
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DESIGN GUIDELINES
1. Canopies that project from building facades should not conflict with street trees
and shall maintain a vertical clearance of eight feet.
2. Architectural detailing of awnings is encouraged to incorporate design features
related to the identity of the ground-floor uses.
3. Canopies should be complimentary in form and color to the adjacent
architecture. Each component should blend thematically with Station Park Green as
a whole.
4. Solid overhanging surfaces are encourage for providing rain protection to
pedestrians.
5. Canopies should be mounted in locations that respect the building’s design,
including the arrangement of bays and openings.
6. Horizontal awnings should be mounted in one of two locations: (1) below the
transom on the horizontal framing element separating the storefront window from
the transom or (2) above all glazing, at the base of solid wall.
7. Shed awnings should be mounted within the inset opening of the solid wall. No
part of a canopy shall be permitted to block a neighbor’s signage or storefront.
8. Signage is permitted on fabric or hard surface shed awnings. The height of the
letters or graphics shall not exceed 6” and shall cover no more than 2/3 the length
of the awning or canopy. Graphic/text is limited to the use of one contrasting color.
Unacceptable Canopies:
Overly complicated color schemes, domed awnings, convex or concave awnings,
”A” frame entrance canopies, barrel entrance canopies, thick box awnings,
internally illuminated awnings, transparent or translucent fabrics
CANOPIES
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SHED
FINS
STATIONPARKGREEN STOREFRONT GUIDELINES
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GLASS
SOLID
CANOPIES