Make Sense and Lots of Cents from
Cloud and Managed Services
Offered to Enterprise Customers
Wayne Cullen, Senior Manager Service Provider Architectures
PSOSPG-1007
Agenda
•
Introduction
•
The Cloud and Managed Services Opportunity Beckons
•
What a Difference SDN and NFV Can Make
•
Implementing Cloud and Managed Services Using SDN and NFV
•
Conclusion
The Cloud and Managed Services
Opportunity Beckons
Or
Why You Should Care
Digital Transformation
When it comes to digital transformation,
the real cost lies in not digitizing.
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5
Why You Should Care
$2
By 2019:
83%
$116 Billion
SP Value at Stake 2015-2024⁴
Employee Productivity, $680B
of global data center traffic
from cloud services/apps¹
Cloud network
services opportunity
Trillion
Innovation, $530B
2
Asset Utilization, $460B
Customer Experience, $220B
collaboration
$24 Billion cloud
opportunity.
55% are growth customers³
Supply Chain & Logistics, $60B
Sustainability, $40B
1. Cisco Global Cloud Index 2. Cisco MOI, 2015 3. Cisco Consulting, 2015 4. Combined Research including Frost & Sullivan, DMG, Gartner, Infonetics, Synergy, Wainhouse, Cisco
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6
Why Your Business Customers Care
•
A frictionless experience:
Easy ordering, fast self-provisioning
On-demand capacity
Consumption based billing
Protect their data and services
•
A personalized experience
47%
NA
CEE
WE
47%
LATAM
•
44%
31%
34%
Data sovereignty
and low latency
advantage network operators
MEA
68%
APJC
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7
What Difference Can SDN and NFV
Make?
Helping to Answer that Question
•
We worked with Access Markets International (AMI) Partners to find out
•
How do business service customers perceive potential NFV/SDN benefits?
• Would their views change their buying behaviors?
• Would there be any resulting marketing impact for service providers?
•
AMI-Partners surveyed more than 350 businesses of all sizes across
11 countries
•
They combined these results with their ongoing research into the
business customers’ view of ICT & Cloud services markets
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9
What Your Business Customers Want*
and What They Will Do WhenThey Get It
Personalized experience:
Easy ordering, fast self-provisioning
On-demand capacity
Adopt additional
services
Expand
services to more
users
Consumption-based billing
Recommend
across industry
Protect their data and services
Switch from
current provider
* 60%-70% rated desirable or highly desirable
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10
$116B Forecast Impact of NFV / SDN on WW
Managed and Hosted Services Market
15% market increase
from expansion
400
$351B
350
$ billions
300
CAGR 18%
250
69
50
150
100
153
166
50
0
2014
180
194
215
236
23% market opportunity
from switching providers
$305B
15
14
200
25
31
36
$116B
47
continue using current provider
2015
2016
2017
2018
2019
Source: AMI-Partners, Inc.
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11
Forecast Revenue Impact of NFV / SDN
by Region
NA
MEA
$4B
LATAM
$9B
$35B
WE
ITaaS
$116B
APJC
$19B
CEE
$4B
$44B
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12
Implementing Cloud and Managed
Services Using SDN and NFV
An Open Digital Network Architecture
for Service Providers
Programmable
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An Open Digital Network Architecture
for Service Providers
Automated
Programmable
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15
An Open Digital Network Architecture
for Service Providers
On-Demand
Automated
Programmable
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16
Unified
An Open Digital Network Architecture
for Service Providers
On-Demand
Automated
Programmable
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17
Layer Service After Service
For Greater Value
Intelligent
(Hybrid) IWAN
services
More
applications
Cloud
collaboration
services
Higher value
security
services
Mobile
Private
Network
Cloud VPN
services
PSOSPG-1007
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18
Several Technology Efforts Coming Together
Each Addressing an Aspect of the Challenges and Opportunities
Software-Defined Networking (SDN)
Abstracting to Better Application and Network Interaction
Open
Source
Network Functions Virtualization (NFV)
Transforming Network Architectures and Operations
SDN
NFV
Open Source, Open APIs
Promoting Faster Innovation and Wide Participation
The Pace of Change Is Accelerating; Simplification Is Imperative
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19
Cisco NFV Infrastructure Solution
Leading Industry Partnerships
Easy Access to Support
Single Point of Contact
Integrated Design
and Validation
Certified
Joint go to market
High and predictable
Performance
Hardware and
Software
Cisco NFV Infrastructure Solution
Virtualized
Compute
Compute
(Cisco UCS)
Virtualized
Storage
Storage
Virtualized
Network
Network
(Cisco Nexus)
VIM
SDN
Controller
Management
Assurance
Automated
Installer
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PSOSPG-1007
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20
Cisco NFV MANO Solutions
Orchestration
Network Services
Orchestrator manages the
network service
Service Lifecycle:
Design, Configure, Modify, Deactivate
Orchestrate end to end across physical and virtual
SDN Control
Virtual Topology System connectivity
The virtual cabling: Wire the boxes together
VNFM
Elastic Services Controller
manages the appliances
The Virtual Appliances: VNF Lifecycle:
Onboard, deploy, monitor, scale, heal,
update, remove
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21
Our Expansive Virtualization and Orchestration
Portfolio
Services
Video
Evolved
Services
Platform
(MANO)
NETWORK SERVICES
ORCHESTRATOR (Tail-f)
Evolved
Programmable
Network
Network
Functions
Virtualization
Infrastructure
(NFVi)
Network
Mobile
Orchestration Engine
Control PlaneAPPLICATION POLICY
INFRASTRUCTURE
Components CONTROLLER (APIC)
WAN AUTOMATION
ENGINE (WAE)
INTERCLOUD FABRIC
Cloud
Security
Service Broker
OSS
/ BSS
CLOUD MANAGEMENT
(Meraki)
Applications
PRIME MANAGEMENT
Simulation
and Test
PRIME FULFILLMENT
PRIME SERVICE CATALOG
(Carrier + DC)
Cisco Policy
Suite
Nexus
1000v
vWAAS
ASAv
vISE
vESA
vWSA
Location
Analytics
CMX
vDDOS
Arbor
Cisco
Service Bus
Virtual
SaMOG
Videoscape
Media Suite
Virtual LB
Citrix
Virtual
ANDSF
vMME
vSGSN
IMS
(VoLTE)
Video
Optimizer
OpenWave
Cisco
Services
Platform
Virtual
Subscriber
Database
Videoscape
Distribution
Suite
Mobile
Analytics
vSAE
vGGSN
vPE
vCCAP
API GW
Virtual
DPI
vSCE
Control
Routing
Suite
Switching
vWLC
Gateways
vRoute
Reflector
vBNG
CSR1000v
Virtual IOS
XR
vNAT/ CGN
(IPv4/IPv6)
V2P
(4K/HEVC)
vEPC
SGW/PGW
vCPE
CSR 1000v
User Plane
Components
SON
vIPS
vDNS
vDHCP
Videoscape
Current through December 2015
Network
Control
vSECGW
vM2M
Virtual
ePDG
Virtual
HNBGW
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22
Use Cases – Business Services with vMS
Cloud Managed Services
Operators
SetUser
up Cloud
Network
Site
Management
TrafficManaged
Site Map
Service workflow
Orchestration
Business
Services
Video
Services
Broadband
Services
DOCSIS MAC
Encoding
Scheduler
Record
Business Subscribers
User selects VPN options
Virtual Router
Playback
Routing
Store
Statmux
Web Security
Tunnel Termination
Encrypt
Ad Insert
Virtual Firewall
Cloud Business Services
Infrastructure
Virtual
Router
Virtual
Router
Security
WebWeb
Security
Compute
Virtual Firewall
Virtual
Firewall
Storage
Network
Customer routers
cisco.com/go/vms
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Use Cases – Mobile Cloud with Cisco Ultra
Operators
Set up Mobile Private Network
Business Subscribers
Mobile
Services
Orchestration
Business
Services
Video
Services
Element Manager
NSO
NSD
Policy Platform
Service Catalog
VNFD
Gateway Platform
VNF Catalog
VLD
Services Framework
NFV Instances
VNFFGD
Infrastructure
Compute
Storage
Network
cisco.com/go/ciscoultra
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Cisco Intelligent WAN Enterprise Value
Uncompromised Experience Over Any Connection
Private Cloud
Hybrid Cloud
Any User
Any Location
Any Application
Any Site
Public Cloud
Application
Experience
Secure
Access
Lower
Costs
IT
Simplicity
Higher Value Branch Services At Lower Cost
Reach More Clients, Add More Value to Existing Ones
Profitable WAN Capacity
Improved App Performance
Smart Security
Secure, Flexible, On-demand transport
Protect network revenues, create new ones
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Cisco Intelligent WAN Helps To:
Automate delivery
Cut costs
Make branch network services easier
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Helping You Achieve Revenues
By 2019:
$116 Billion
1. ACG Research Report 2015
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Helping You Achieve Revenues
and Savings
By 2019:
$116 Billion
10
76
75
74
73
72
71
70
69
68
67
66
65
64
63
62
61
60
59
58
57
56
55
54
53
52
51
50
49
48
47
46
45
44
43
42
41
40
39
38
37
36
34
33
32
31
30
29
28
27
26
25
24
23
22
21
20
19
18
17
16
15
14
13
12
11
9%
8
7
6
5
4
3
2
1
1
Savings
1. ACG Research Report 2015
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Delivery Options to Cover Business Branch Needs
Cisco Meraki Cloud-Managed
Zero touch provisioning, cloud-based network management
Cisco On-Premise ISR
On-premise management with customizable features
Cisco Virtual Managed Services
Programmable services automation
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Layer Service After Service
For Greater Value
Intelligent
(Hybrid) IWAN
services
Higher value
security
services
Cloud VPN
services
PSOSPG-1007
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31
Layer Service After Service
For Greater Value
Intelligent
(Hybrid) IWAN
services
Higher value
security
services
Mobile
Private
Network
Cloud VPN
services
PSOSPG-1007
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32
Simply Communicate Better
One Service, One Experience, for Every Employee
HD Audio
and Video
Conferencing
File
Sharing
1:1 and Team
Messaging in
Virtual Rooms
PSOSPG-1007
Mobile
App / Client
Desk and
Room
Services
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33
Cisco Next Generation Cloud Collaboration
•
A complete collaboration service
that enables customers to
message, meet or call
Anyone, Anywhere, Anytime
Grow
Profit
Differentiate
One Easy Offer
$24 Billion
Open Platform
Globally by 2019
Application Integration
Partner Services
Spark Hybrid Services
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Open Digital Network Architecture
Cloud
Collaboration
Intelligent
WAN
Cloud
Security
Services
Mobile
Private
Network
Cloud
Managed
Services
Internet
of Things
Applications
Cloud
VPN
Voice over
Wifi
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Get Your Share of Enterprise Revenues
with New Cloud Services
$1.5 Trillion
83%
Frictionless
Experience
$24 Billion
$116 Billion
Cisco Partnership
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37
Want to Learn More and Dig Deeper?
•
More about the research and data about other services
opportunities: go2.cisco.com/moi
•
Cisco NFV: www.cisco.com/go/nfv
•
Cisco VMS: www.cisco.com/go/vms
•
More Cloud Solutions: www.cisco.com/go/spcloud
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•
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•
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•
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•
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•
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