2016
Xerox Corporation
Education Technology Offering
Software and intellectual property portfolio covering algorithms for
creation, analysis and tracking of learning content
July 20, 2016
For additional information, please contact:
Conor Flynn (585) 329-9123 / conor.flynn@xerox.com
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This Information Memorandum (“Memorandum”) has been prepared solely for
informational purposes from publicly-available information and from internal Xerox
Corporation (“Xerox”) materials.
The Memorandum relates to a possible strategic transaction involving technology no
longer aligned with Xerox’s business goals and is intended for use solely by prospective
purchasers or licensors of the technology and/or the related intellectual property assets.
Xerox is offering FOR SALE or LICENSE software, trademarks, domain names, patents
and patent applications related to student assessment data analytics, content
recommendation based on student need, efficient indexing and navigation of video
lectures and trail-based navigation of internet content.
Offers will be accepted for purchase of, or license to, any of the assets. There is no
requirement that the assets remain joined in a transaction.
This Memorandum has been prepared to assist interested parties in making their own
evaluation of the portfolio, and does not purport to contain all of the information an
interested party may desire or require for such an evaluation or eventual acquisition. In
all cases, interested parties should conduct their own investigation and analysis of the
assets and of any data set forth herein.
The information contained in this document is not confidential. All confidential
information has been redacted. Parties must sign an appropriate non-disclosure
agreement in order to review the confidential version of this document.
Diligence, including accessing demonstrations of functionality of the code, inventor
interviews, and disclosure of confidential information redacted from this Memorandum
may begin immediately upon receipt of this Memorandum and execution of a nondisclosure agreement with Xerox.
Xerox internal review of offers will begin immediately, with closure of a transaction
targeted for early fall. Xerox reserves the right to conduct one or more transactions
involving these assets, or a portion thereof, at any time.
All information and business exchanges between buyers and Xerox will remain strictly
confidential.
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Investment Highlights
TutorSpace
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Turns video lectures into next-gen textbooks and E-Learning tutors.
Includes software and algorithms for video-based learning, content creation and organization. Makes media content
searchable for spoken language and automatically organizes and indexes the media content for easy access by
students. Allows students to spend more time learning information and less time searching for information.
Allows for differentiation among education technology companies by providing a way for instructors to easily
organize and curate video content into a curriculum. Makes online video lectures textbook-like with searchable
features. Instructors can easily, quickly and efficiently individualize student learning, resulting in better student
outcomes by providing automatic student feedback to instructors and “gamifying” video lectures.
Currently on the market with existing customers.
Technology developed by leading education and data analytics researchers at Xerox Research Centre India, a new
leader in cutting-edge innovation with an eye towards the future.
Inventions protected by a young and developing patent portfolio, including 2 patents and 26 patent applications.
Ignite
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Provides a next-generation method of student assessment, bridging the transition from paper-based to digital
student assessment.
Includes software and algorithms for reading and grading student hand-marked and online work; managing the data
obtained from such reading and grading; and generating personalized student, instructor and administrator analytics.
Allows for differentiation among education technology companies by enabling instructor involvement in validating
student responses, automatic capture of student handwritten responses, and student-based personalized instruction.
Moldable to individual needs. Plug-and-play capability for any existing Student Information System and question
databank.
Platform-agnostic. Operates with any manufacturer’s printers and/or copiers for paper-based assessment.
Technology tested on market with school districts. Feedback from these customers has been extremely positive.
Technology developed by leading education and data analytics researchers at Xerox PARC, a longtime leader in
cutting-edge innovation.
Inventions protected by a young and developing patent portfolio, including 13 patents and 12 applications.
Intellectual Property
TutorSpace
Ignite
Software
✓
✓
Issued US Patents
2
13
5
US Applications
26
12
1
Filing Years
2013-2016
2011-2015
2009-2011
Forward Citations
6
47
39
✓
✓
Trademark
Domain Name
Related Education
Offering
✓
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The education technology market is large and growing.
There is a large and growing market for innovative education technology. The global
education technology market is expected to grow from $44B in 2015 to $94B in 2020 at
a compound annual growth rate of 16.72% during the forecast period.1 One of the
significant drivers of this large projected growth is the need for instructors to provide
personalized lessons to help students develop various skills in accordance with the
needs of today’s competitive world.2
Content creation leveraging existing learning
The MOOC (Massive Open Online Course) market, specifically, is large and rapidly
growing. The global 1.4B potential learners unable to afford a college degree are
turning to alternative means, such as MOOCs, to keep pace in a knowledge-based
economy.3 The global MOOC market is expected to grow at a compound annual
growth rate (CAGR) of over 46% between 2015 and 20194 to a total addressable
market of $8.5B by 2020.
Videos have always provided the bulk of MOOC learning content. These videos have
been accompanied by online assessments and exercises to help cement content in
students’ minds.5
MOOCs, however, are not without their challenges:
(1) MOOC content is not easily consumable;
(2) MOOCs have generally low completion rates;
(3) MOOC students are forced into a “one size fits all” format which is not easily
personalized; and
(4) MOOCs are not amenable to student interaction, providing only passive
learning and failing to provide students with adequate interaction, ongoing
assessment, feedback and problem-solving skills.
Leading MOOC providers have tried to combat these challenges. Providers discovered
that there is a large subset of students who prefer to skip through online lecture videos
http://www.marketsandmarkets.com/Market-Reports/educational-technology-ed-tech-market-1066.html
http://www.marketsandmarkets.com/Market-Reports/educational-technology-ed-tech-market-1066.html
3
http://www.forbes.com/sites/joshbersin/2013/11/30/the-mooc-marketplace-takes-off/#715f3850556f
4
https://marketresearchreportsbiz921.newswire.com/news/global-moocs-market-to-grow-at-a-cagr-of-over-46-during-2015-2019
5
https://www.technologyreview.com/s/515396/as-data-floods-in-massive-open-online-courses-evolve/
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2
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and fast-forward as much as possible.6 In fact, completion rates of online MOOCs was
found to be about only 10%.
The corporate training marketplace is beginning to pick up MOOCs, as well. Bank of
America, Yahoo and 1-800-Flowers all use MOOCs to help educate their employees and
customers.7
Enhanced student assessment
High quality student instruction in the 21st century no longer resembles a one-size-fitsall model. Instead, it relies on responsive teaching and a varied approach to planning.
Each student needs individualized attention; simple “fill in the bubble” approaches to
student assessment are quickly becoming a thing of the past.
Assessing student performance by grading handwritten exams is the greatest nonteaching consumer of an instructor’s time and effort. Instructors have limited time for
grading and planning during already hectic schedules. Moreover, grading individual
exams only gives an instructor a snapshot of an individual student’s grasp of the
material at a particular point in time. Accordingly, instructors are unable to see how a
student handles a topic over time, or where large gaps in understanding occur.
Multiple choice formats, while faster to score than handwritten responses, don’t always
mirror what is actually being taught or indicate what the student actually knows.
Multiple choice exams leave instructors without insight into how a student arrived at an
answer or where they went wrong. Instructors often lack the support tools that can help
them deliver more targeted teaching.
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7
https://www.technologyreview.com/s/515396/as-data-floods-in-massive-open-online-courses-evolve/
http://www.forbes.com/sites/joshbersin/2013/11/30/the-mooc-marketplace-takes-off/#715f3850556f
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Solutions
World-class data analytics
researchers at Xerox have focused
on the education market over the
past decade, resulting in unique
solutions to enhance traditional
instruction methods and improve
instructor productivity.
Working hand-in-hand with
instructors and administrators, Xerox has developed robust solutions to meet many of
today’s challenges within the K-12, higher education, and corporate learning markets.
These powerful technologies make instructional videos the next generation of textbooks
and transition student handwritten responses to digital format, providing useful data
that informs instruction at a fraction of the time instructors would normally spend
grading.
These solutions (TutorSpace and Ignite) will help companies focused on developing and
commercializing education technology differentiate themselves in a competitive and
crowded environment.
The ideal candidate for purchase or license of these technologies will have existing
access and channels into school districts, corporate learning environments and/or any
other environments where technology helps produce better student learning outcomes.
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TutorSpace: Personalized Learning at a MOOC Scale
TutorSpace enables personalized learning at a MOOC scale. New computer vision and
data analytics technology developed at Xerox Research Centre India makes it possible to
locate and index content that is specifically tailored to a particular student’s learning
patterns.
TutorSpace makes instructional videos the next generation of textbooks.
Unlike a textbook, it is difficult to organize and reference portions of a video lecture.
This forces video-learning students to waste time searching through video content
instead of quickly and efficiently finding and learning course material.
Students need to spend more time studying, not searching. TutorSpace automatically
and effortlessly creates a table of contents and index for a broad range of media,
including videos. TutorSpace enables students to quickly jump to hyperlinked words,
ideas, and themes across lecture videos.
TutorSpace makes video-based learning more classroom-like.
It can be difficult for instructors to instruct students not physically in a classroom. In
remote settings, instructors struggle to obtain student feedback during online
instruction sessions. Further, it is difficult and time-consuming for instructors to curate a
curriculum of online lectures from a wealth of online multimedia content.
TutorSpace makes the video learning experience similar to a classroom setting by
inferring student engagement and dynamically adjusting content while evaluating
student understanding as the video lesson is in progress.
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An education technology company can differentiate itself in a competitive marketplace
by leveraging TutorSpace to make video lectures more accessible to students. Making
lectures more accessible and the content easier to navigate will result in higher course
completion rates, better learning outcomes and greater overall student satisfaction with
the e-learning product. Integrating TutorSpace into an interactive video e-learning
solution will also allow users to benefit from the power of advanced machine learning
and multimedia analytics.
For more information on the power of TutorSpace software, please watch the video
here.
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Ignite: Student Assessment and Responsive Data Analytics
Ignite is a web-based tool that launches the classroom into the digital domain by
empowering instructors to teach in a more targeted fashion. Ignite, which helps teachers
spend more time teaching and less time grading, was developed by leading education
and data analytics researchers at Xerox PARC, whose inventions include the laser printer,
Ethernet, and the mouse-controlled graphical user interface (GUI).
Using Ignite, educators are able to grade student hardcopy and online work and
immediately receive analytical feedback, which helps teachers quickly and effectively
tailor lesson plans.
This technology has been tested with school districts, and feedback from these
customers has been extremely positive.
To learn more about the power of the Ignite software, please see the video here.
Ignite automates the aspects of student assessment, helping instructors improve
student learning outcomes.
The easy-to-use Ignite platform administers student assessments in familiar formats
while at the same time fundamentally changing how assessments are done.
Virtually all assessment content can be put into the Ignite platform, including
customized curriculum and published, widely available content banks.
Ignite handles answer sheets more complex than “fill-in-the-bubble.” Ignite can assess
student handwritten responses in addition to multiple choice “fill-in-the-bubble” type
answers, giving instructors a better idea of whether students are truly grasping the
material.
Ignite helps instructors personalize instruction with ease using data analytics.
Using Ignite, instructors can quickly personalize instruction to individual students or
groups. With Ignite’s data analytics support tools, instructors can gain useful
information to tailor instruction and more effectively address the needs of each
individual student. Ignite pairs metadata associated with each question with details of
the student responses so an instructor can determine where problems occur and quickly
personalize instruction for individuals and small groups to address those problems so
that students do not fall behind.
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Ignite data analytics provides actionable feedback for all stakeholders at various levels
of student instruction:
Single
Assessment One
Point In Time
Single
Assessment
Growth Over
Time
Multiple
Assessment
Growth Over
Time
Student Level
(Instructor,
Parent, Student)
✓
Class Level
(Instructor, Lead
Instructor)
✓
School Level
(Lead Instructor,
Principal)
✓
District Level
(District
Administrators)
✓
✓
✓
✓
✓
✓
✓
✓
✓
Ignite enables instructors to quickly create lessons based on frequent and specific
feedback on student’s progress in understanding the material.
With its longitudinal data, Ignite provides instructors and administrators with a
comprehensive view of their students’ strengths and weaknesses while fostering realtime data-based instruction.
Ignite offers flexible “plug and play” functionality.
Ignite can quickly and easily integrate into existing student information, content
management and learning management systems (SIS, CMS, and LMS, respectively).
Moreover, Ignite is compatible with any question data bank; the functionality is not
limited to the Common Core-type assessments that Ignite was designed for and excels
at.
Ignite is system-agnostic.
Ignite can grade paper assessments scanned as a PDF from any vendor’s printer/copier,
and can grade online assessments from any web browser.
To learn more about the power of the Ignite software, please see the video here.
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Patents and patent applications for the Education Offering
Tutor
Space
Internal Xerox
File Number
Application
Number
Filing Date
Y
20130518US01
14/061780
10/24/2013
Methods and systems for
processing speech queries
Y
20130919US01
14/244926
4/4/2014
Methods and systems for
imparting training
Y
20131491US01
14/315772
6/26/2014
Y
20131489US01
14/468456
8/26/2014
Y
20140317US01
14/523966
10/27/2014
Y
20141044US01
14/608500
1/29/2015
Y
Ignite
20140918US03
14/673990
3/31/2015
Y
20140525US01
14/687042
4/15/2015
Y
20141060US01
14/798499
7/14/2015
Y
20140988US01
14/802089
7/17/2015
Y
20150176US01
14/841760
9/1/2015
Y
20150016US01
15/015179
2/4/2016
Y
20141288US01
15/051718
2/24/2016
Y
20150819US01
15/088508
4/1/2016
Y
20141120US01
15/131085
4/18/2016
11
Patent
Number
Title
Methods and systems for
digitally capturing and
managing attendance
Systems and methods for
service level agreement
focused document
workflow management
Methods and systems for
processing a multimedia
content
Methods and systems for
evaluating user
9384396
System and method for
detecting settle down time
using computer vision
techniques
Methods and systems for
detecting plagiarism in a
conversation
Methods and systems for
indexing multimedia
content
Methods and systems for
recommending content
Methods and systems for
segmenting multimedia
content
Methods and systems for
detecting topic transitions
in a multimedia content
Methods and systems for
extracting content items
from content
System and Methods to
Create Multi-faceted Index
for Instructional Videos
Method and system for
summarizing multimedia
content
Tutor
Space
Ignite
Internal Xerox
File Number
Y
20141507US01
Y
20150109US01
Y
20150225US01
Y
20150235US01
Y
20150637US01
Y
20150818US01
Y
20150827US01
Y
20150989US01
Y
20151036US01
Y
20151185US01
Y
20151231US01
Y
20160021US01
Y
Y
2011673US01
Application
Number
Filing Date
15/142239
Patent
Number
Title
Method and system for
voice-based user
authentication and content
evaluation
System and Methods to
Enable Audio-Visual
Blogging in Educational
Videos
System and Methods to
Support Insertion of
Questions at Randomized
and User Behavior-based
Locations in a Video
Activity Analysis from Firstperson/Egocentric View of a
Wearable Camera
External Knowledge Driven
Multimodal Table of
Content Creation in
Educational Videos
Weakly Supervised
Localization and
Classification of Multimodal Concepts
System and Methods for
automated visual
adaptation of Educational
Videos
Time Compression of
Education-focused
Multimedia Signals
Ranking educational videos
by their 'engagement
quotients' using acoustic,
lexical and visual
descriptors of speaking
style
4/29/2016
Finding Prerequisites in
Educational Videos
Utilizing visual text for
automatic transcription of
instructional videos
System and Method for
supporting Keyword
Queries on Multiple
Knowledge Graphs
13/475220
5/18/2012
12
8867741
System and Method for
Customizing Reading
Tutor
Space
Ignite
Internal Xerox
File Number
Application
Number
Filing Date
Patent
Number
Title
Materials Based on Reading
Ability
Y
20101760US01
13/107543
5/13/2011
8768239
Methods and Systems for
Clustering Students Based
on Their Performance
Y
20110477US01
13/214358
8/22/2011
8718534
System for co-clustering of
student assessment data
Y
20111565US01
13/602375
9/4/2012
Y
20130529US01
14/052415
10/11/2013
Y
20110477US02
14/166452
1/28/2014
Y
20131046US01
14/218184
3/18/2014
Y
20131377US01
14/221791
3/21/2014
Y
20130720US01
14/252162
4/14/2014
9317760
Y
20131001US01
14/256242
4/18/2014
9361515
Y
20140412US01
14/537449
11/10/2014
Y
20140149US01
14/570367
12/15/2014
Y
20140816US01
14/571753
12/16/2014
Y
20140550US01
14/574963
12/18/2014
Y
20131267US01
14/609820
1/30/2015
Y
20140849US01
14/627457
2/20/2015
13
Creating assessment model
for educational assessment
system
A method and apparatus
for customized handwriting
entry zones
System for co-clustering of
student assessment data
9152876
9361536
Methods and systems for
efficient handwritten
character segmentation
Methods and systems for
providing penmanship
feedback
Methods and systems for
determining assessment
characters
A distance based binary
classifier of handwritten
words
Method and apparatus for
defining performance
milestone track for planned
process
Selectively settable
message routing system for
job status on a
multifunction device
Identifying user marks
patterned lines on preprinted forms
Student assessment grading
engine
A method and system to
attribute metadata to
preexisting documents
Confirming automatically
recognized handwritten
answers
Tutor
Space
Ignite
Internal Xerox
File Number
Application
Number
Filing Date
Y
20140917US01
14/922582
10/26/2015
Latent student clustering
using a hierarchical block
clustering method
Y
20150056US01
15/000157
1/19/2016
Assessment performance
prediction
Y
20151112US01
15/164074
5/25/2016
Y
20080676Q1US01
12/340116
12/19/2008
8457544
Y
20080676US01
12/339979
12/19/2008
8699939
Y
20090894US01
12/640426
12/17/2009
8768241
Y
20091417US01
12/771534
4/30/2010
8725059
Y
20100114US01
12/840584
7/21/2010
8521077
Y
20100556US01
12/958768
12/2/2010
8831504
20081208US01
12/408397
3/20/2009
8533582
20081408US01
12/408431
3/20/2009
8856645
20091145US01
12/731694
3/25/2010
8321382
20100195US01
12/915754
10/29/2010
20090598US01
13/169189
6/27/2011
20110594US01
13/242762
9/23/2011
14
Patent
Number
8775444
9069769
Title
Fillable Components
Identification in Document
Images
System and method for
recommending educational
resources
System and method for
recommending educational
resources
System and method for
representing digital
assessments
System and method for
recommending educational
resources
System and method for
detecting unauthorized
collaboration on
educational assessments
System and method for
generating individualized
educational practice
worksheets
Trail-based data content
discovery, organization and
processing
Generating formatted
documents based on
collected data content
Validating aggregate
documents
Generating a subset
aggregate document from
an existing aggregate
document
System and method of
managing multiple levels of
privacy in documents
Creating or modifying an
ordered trail of links to
pages and/or documents
Non-patent IP for the Education Asset Offering
Software
Ignite software for education assessment and data analytics.
TutorSpace software for automatic indexing of video lectures and content
recommendation.
Trailmeme software for trail-based web content organization for additional
development.
Trademarks
Ignite U.S. Trademark serial number 85850171
Trailmeme U.S. Trademark serial number 85091822
Domain Name
Trailmeme.com (1554529816_DOMAIN_COM-VRSN)
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