LOGO SPECIFICATION MANUAL
50 Years
Central Bureau of Investigation
Design
NATIONAL INSTITUTE OF DESIGN | CBI
Content
Visual Identity Concept Note
1
Color & Greyscale
2
The Symbol & Logotype
3
Symbol & Logotyp with different sizes
4
Logo Symbol Usage
5
Typography
6
Color Models for Different Applications
7
Standard Sizes for Stationary
8
Incorrect Symbol Treatment
9
Stationary Design
10
Stationary Design, Letterhead
11
Stationary Design, Envelope
12
Stationary Design, Business Card
13
Grid Drawing
14
Deliverables
15
Only one Color option
16
Guidance on Registration of Logo
17
Design
NATIONAL INSTITUTE OF DESIGN | CBI
Visual Identity Concept Note
This visual identity is depicting strong fundamental
aspects of organisation which is completing 50 years
with lot of commitment and rigour to find truth in every
aspects has been represented through Gold, Blue and
Red dynamic forms.
Visual identity shows the Integrity, Passion in investigation
through movements within the form, like not leaving any
corner unnoticed during the investigation.
This identity builds into heroic progression showcasing
dynamic movements of this organisation.
01
Design
NATIONAL INSTITUTE OF DESIGN | CBI
Color & Greyscale
02
Design
NATIONAL INSTITUTE OF DESIGN | CBI
The Symbol
The Symbol & Logo Type
The logo Type
This is the final formation of the logo & symbol.
The formation and placement of this elements
should be maintain as shown on the left.
Building the Logo
The specification mentioned in blue shows
the relationship btween the logo & symbol.
When using any elements of the logo,
please use the original artwork. The logo
should not be separated in parts or reconfigured.
5.5a
The Clear Zone
The logo unit shall maintain an established
Clear zone. This is intended to maintain the
signatures integrity and to avoid visual
distraction. No type or artwork should come
within the clear zone if possible.
a
a
a
a
03
Design
NATIONAL INSTITUTE OF DESIGN | CBI
The Symbol & Logo Type
in Different Sizes
Ideally the logo and symbol should always be used
together .This configuration is the ‘signature’ of
the company, hence the relationship between the
logo & symbol should be maintained strictly while
using it on any material.The space between the logo
& symbol should be maintained in the same ratio
when reduced or enlarged. Only then its intigrity
and recognition as a protected trademark be
assumed.
Wherever possible use the imagesetter
for reproduction.
04
Design
NATIONAL INSTITUTE OF DESIGN | CBI
The logo Symbol Usage
The logo unit should not be used on the
darker background to maintain its proper
visibility without any obstraction.
05
Design
NATIONAL INSTITUTE OF DESIGN | CBI
Typography
Typography is essential in maintaining the
identity. The logo type is modified to
balance the symbol and should be treated
as image, hence it must be used in the
same manner as it is shown on the left
side.
Secondary Typography
These types of fonts can be used
according to different requirement.
for eq. in writing letters , on books and
other applications with an extensive
amount of text.
This font family usage will give
formality and consistency to entire look.
Myriad Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Myriad Pro_Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Myriad Pro_Semibold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Myriad Pro_Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
06
Design
NATIONAL INSTITUTE OF DESIGN | CBI
Color models for
different applications
CMYK for four color Offset Printing
C: 00 M: 100 Y: 100 K: 00
C: 00 M: 35 Y: 100 K: 00
C: 100 M: 100 Y: 00 K: 00
C: 100 M: 70 Y: 00 K: 00
RGB for screen viewing
R: 237 G: 28 B: 36
R: 252 G: 175 B: 23
R: 46 G: 49 B: 146
R: 00 G: 91 B: 170
Hexidecimal no. for web
# ED1C24
# FCAF17
# 2E3192
# 005BAA
07
Design
NATIONAL INSTITUTE OF DESIGN | CBI
44mm
29mm
Letterhead
37mm
Standard sizes for Stationary
24mm
1963-2013
In Pursuit of Truth
CENTRAL BUREAU OF INVESTIGATION
Envelope
34mm
1963-2013
22mm
In Pursuit of Truth
CENTRAL BUREAU OF INVESTIGATION
Business Card
08
Design
NATIONAL INSTITUTE OF DESIGN | CBI
Incorrect Symbol Treatments
This logo is not meant to placed closely in
between the text. This logo is not meant
to be placed closely in between the text.
This logo is not meant to be placed closely
in
between the
text. This
logo is not
meant
to
be
placed
closely
in
bet w e e n
t h e
text. This
logo is not meant to be placed closely in
between the text. This logo is not meant
to be placed closely in between the text.
09
Design
NATIONAL INSTITUTE OF DESIGN | CBI
CENT
RA
L
TION
GA
TI
U OF INV
REA
ES
BU INDIA
RI
DU
TY
IN
ST
G
RY I M
TE
PARTIALITY IN
5-B, CGO Complex,
Lodhi Road, New Delhi-110003
Ranjit Sinha
Director
D.O.NO.
TY
DU
RI
IN
ST
U OF INV
REA
ES
BU INDIA
TION
GA
TI
CENT
RA
L
Dated
G
RY I M
TE
PARTIALITY IN
R. S. Bhatti, IPS
Joint Director & Spl. IGP
CENTRAL BUREAU OF INVESTIGATION
5-B, CGO Complex, Lodhi Road, New Delhi-110003
Tel: 011-24369174 Email:
TY
DU
RI
IN
ST
U OF INV
REA
ES
BU INDIA
TION
GA
TI
CENT
RA
L
Stationary Design
G
RY I M
TE
PARTIALITY IN
5-B, CGO Complex,Lodhi Road, New Delhi-110003
Email: hozsc@cbi.gov.in
10
Design
NATIONAL INSTITUTE OF DESIGN | CBI
210 mm
Stationary Design
15 mm
15 mm
26 mm
15 mm
Letterhead
Margins for logo
15mm - top margin
15mm left margin
5-B, CGO Complex,
Lodhi Road, New Delhi-110003
Ranjit Sinha
Director
D.O.NO.
Dated
Margins for text
15mm - top margin
15mm right margin
Margins
15mm - top margin
26mm - left margin
15mm - right margin
30mm - bottom margin
296 mm
Address details
Font
- Myriad Pro
Size
- 8.5pt
Line Spacing - 10pt
Alignment
- Center
Organizations Name
Font
- ZapfChancery
Size
- 11pt
Line Spacing - 11pt
Alignment
- Center
11
Design
NATIONAL INSTITUTE OF DESIGN | CBI
Stationary Design
Envelope
Margins for logo
18 mm - left margin
8.5 mm - Bottom margin
241mm
25mm
22mm
131mm
18 mm
U OF INV
REA
ES
BU INDIA
RI
DU
TY
IN
ST
TION
GA
TI
CENT
RA
L
108mm
To,
P.K. Atrey
Aecretary, BRFST
B-13, Chitrakoot Aprtment, Part-1
Near H.P.Petrol Pump,
Ahmedabad 380 015,
Gujarat. India
G
RY I M
TE
PARTIALITY IN
5-B, CGO Complex,Lodhi Road, New Delhi-110003
Email: hozsc@cbi.gov.in
8.5 mm
Senders Address details
Font
- Myriad Pro
Size
- 8.5pt
Line Spacing - 10pt
Alignment
- Center
Address details
Font
- Myriad Pro
Size
- 8.5pt
Line Spacing - 10pt
Alignment
- Center
12
Design
NATIONAL INSTITUTE OF DESIGN | CBI
Stationary Design
Business Card
4mm
54mm
TY
G
RY I M
TE
PARTIALITY IN
4mm
DU
ST
U OF INV
REA
ES
BU INDIA
TION
GA
TI
IN
Designation details
Font
- Myriad Pro
Size
- 8pt
Line Spacing - 9pt
Alignment
- Center
92mm
RI
- ZapfChancery
- 11pt
- 11pt
- Center
CENT
RA
L
Name details
Font
Size
Line Spacing
Alignment
R. S. Bhatti, IPS
Joint Director & Spl. IGP
CENTRAL BUREAU OF INVESTIGATION
Address details
Font
- Myriad Pro
Size
- 8pt
Line Spacing - 9pt
Alignment
- Center
5-B, CGO Complex, Lodhi Road, New Delhi-110003
Tel: 011-24369174 Email:
13
Design
NATIONAL INSTITUTE OF DESIGN | CBI
Grid Drawing
Grid - 5mm
Modules - 20x20
14
Design
NATIONAL INSTITUTE OF DESIGN | CBI
Deliverables
Folder name
Subfolder
File name
Version
- CBI
- Illustrator Files
- CBI
- CS4, CS3, CS2
Folder name
Subfolder
File name
Version
- CBI
- CorelDraw Files
- CBI
- X13, 12, 11, 10
Folder name - CBI
Subfolder
- EPS File
File name
- CBI
Folder name - CBI
Subfolder
- JPEG File
File name
- CBI
Folder name - CBI
Subfolder
- Bitmap File
File name
- CBI
Folder name - CBI
Subfolder
- GIF File
File name
- CBI
Folder name - CBI
Subfolder
- PNG File
File name
- CBI
15
Design
NATIONAL INSTITUTE OF DESIGN | CBI
Colour models of
different applications
Only one Color option
CMYK for four color Offset Printing
C: 00 M: 00 Y: 00 K: 100
RGB for screen viewing
R: 35 G: 31 B: 32
Hexidecimal no. for web
# 231F20
16
Design
NATIONAL INSTITUTE OF DESIGN | CBI
Credits:
Acknowledgments:
Design Team
National Institute of Design:
Client:
Mr. Rupesh Vyas
Project Head
Senior Faculty, NID
Head Information Technology
Mr. Pradyumna Vyas
Director, NID
CBI
Mr. Akshay Khatri
Design Assistant
Mr. Naresh Nagar
Superintendent, Design Consultancy Services, NID
Mr. Rama Krishna Rao
Chairperson, Design Consultancy Services, NID
Mr. T G Shaikh
Superintendent, Design Consultancy Services, NID
Mrs. Uma Nair
Secretary, Design Consultancy Services, NID
Design
NATIONAL INSTITUTE OF DESIGN | CBI