Data-Rite Systems
Supporting Growth Through Technology
Who We Are
• A database driven web application
development company
• A Certified Microsoft Solutions Provider
• Established in 1995
• Beta testers for Microsoft Technologies
What We Do
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Develop custom software solutions
Focus on database driven applications
Develop scalable n-tier solutions
Design browser based applications:
Internet, Intranet and Extranet
• Import and “cleanse” data from all
different platforms – mainframe,
AS/400, UNIX, xbase
Our Mission
To develop and implement technology
solutions customized for each client’s
business and to support a company’s
future growth and profitability.
How We Do It
• Our experience in developing missioncritical database applications ensures the
right technologies are applied properly to
each web development project we undertake
by:
• Spending “the right amount of time” analyzing
business requirements, business processes and
data.
• Beginning programming only after we understand
the whole picture.
• Employing clear cut analysis - not the dreaded
“analysis paralysis.”
Database Modeling
• For mid to large size projects we use a data
modeling tool to organize the database in a
logical structure.
• This confirms that we understand the
requirements before we begin programming.
• The house building analogy: After the house
construction is finished is not the time to
decide you need another room!
Why Browser Based?
• Any application that can be built using
“traditional software languages,” i.e., Visual
Basic, Microsoft Access, C++, FoxPro, can be
written as a browser based application.
What Else About
Browser Based?
• Virtually no software deployment - anyone
with a browser and access rights to the
application can use it.
• Application requires deployment on the web
server only.
• No More “DLL Hell”.
• Easier to expand access to regional offices
or the public.
• High performance, easy integration with
Windows NT environment.
Technology
• We Build 3-Tier Applications
• The Front End Tier
• What the end user sees.
• Where all the graphics, design and “bells and whistles” go.
• Designed in HTML, ASP, JavaScript, VBScript, XML.
• The Middle Tier (Component Object Model, or COM)
• “The “Rules Engine” – where all processing rules and
logic that drive the application are placed.
• By placing programming logic here, web server stress is
avoided.
• Biggest features of COM objects are reusability and
performance.
• Written in Visual Basic.
• The Back End Tier (Database)
• SQL Server 7.0.
Why Three Tier?
• Segregation of duties – each tier handles what
it does best.
• Each tier communicates easily with the others.
• Benchmarking by Microsoft shows that
separate tiers is the best way to build well
performing, scalable and robust systems.
• Allows technicians to work on what they do
best, without overlap.
Our Belief
• Once the application is implemented, you, the
end user, can handle it on your own.
• No dependence on your consultant for regular
maintenance.
• But we will still be there if you need additional
functionality.
• A happy client is an independent client!
Our Technologies
• Web
• Active Server Pages (ASP), VBScript, JavaScript,
• HTML, DHTML and XML
• Database
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Microsoft SQL Server, Application Development,
Database Administration, Performance Tuning,
Microsoft Access, Microsoft Transaction
Server, Data Transformation Services
• Languages
• Visual Basic
• OS Platform
• Windows NT
• Windows 2000
Our Clients
Data-Rite’s clients range from banks, insurance companies,
non profit organizations, pharmaceutical companies and
dot coms:
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Block Drug Company, Inc.
Dgolpe.com
American International Group
Banque Paribas
Plan Data Management
American Home Mortgage
Union Of American Hebrew Congregations
Local Initiatives Support Corporation
Comprehensive Medical
Community Affairs Inc.
Recent Projects
• The Block Drug “Pulse System”
• We deployed a browser based SQL Server application
for the oral healthcare products division. Acts as a
reporting system for sales and marketing information.
• The UAHC “MUM” System
• A browser based accounting system for transactional
and reporting purposes.
• Dgolpe.com – A Worldwide Music Web Site
• Optimization and performance tuning. Achieved
substantial reduction in idle time via SQL Server’s Data
Transformation Services (data warehousing tools).
Client Dedication
• We’ve earned high marks from our clients and
that’s why they keep coming back.
• We provide software applications that are
customized to client specifications – not a
short term “Band Aid” approach but solutions
that support your company’s long- term
growth.
• State-of-the-art technical expertise.
• Assurance of project completion on time and
on budget.
• Superior project management skills.
About Us
MICHAEL FELDMAN, PRESIDENT
Mike has over 15 years experience in database
technology and software application development. He
spent five years at Teachers Insurance & Annuity
Association before founding Data-Rite Systems. As a
software developer and project manger, he has worked
with prestigious clients such as Banque Paribas, AIG,
Mitsubishi and Monarch Financial Services. Mike is a
Microsoft Certified Solution Developer and Trainer and
is a frequent speaker at the Advisor-DevCon Conferences. He writes a monthly column in Advisor magazine
and is an instructor of client server applications at
Baruch College.
About Us (Continued)
ELLEN SILVERMAN, VICE PRESIDENT
Ellen has over eight years experience as a research and
financial analyst for various financial institutions on Wall
Street. She spent two years at Openet, a New York City
based computer consulting company specializing in
brokerage and banking industries before joining DataRite. She is a graduate of Carnegie-Mellon University
and holds an MBA from Baruch College. She recently
completed Baruch’s certificate in client server
applications and is responsible for Data-Rite’s
marketing, strategic and financial planning.
About Us (Continued)
RICK PADGET, SENIOR APPLICATIONS
DEVELOPER
Rick is Data-Rite’s senior developer responsible for
designing database and front end applications for the
company’s key clients, Local Initiatives Support
Corporation and Plan Data Management. His work in
SQL Server database conversions and Visual Basic
programming is particularly outstanding and was used
for LISC’s loan system and PDM’s healthcare
reconciliation software applications. Rick is also a
published fiction writer and a graduate of the New
School with a BA degree in English Literature.
About Us (Continued)
JIM BARRY, SENIOR APPLICATIONS DEVELOPER
Jim’s expertise in SQL Server optimization, indexing and
Data Transformation Services has earned him high
marks among Data-Rite’s clients. He is involved in all of
LISC’s loan programs as well as SQL Server
development and
implementation for Block Drug’s
marketing database and Dgolpe’s eCommerce music
web site. He teaches SQL Server and Visual Basic
programming at Baruch College. Prior to joining DataRite, Jim worked as a NASDAQ trader at Datek Online.
He is a graduate of Columbia University with a BS
degree in Operations Research and Economics.
About Us (Continued)
ANNIE SINGH, CONSULTANT
Before joining Data-Rite, Annie spent two years at Price
Waterhouse Coopers as an IT consultant in the Banking
Group, conducting software testing and configurations
for the firms’ Fortune 500 clients. Previous to Price, she
spent five years in Mortgage Banking for Republic
National Bank in Los Angeles and New York as well as
and Greenport Savings Bank. She has a BA degree in
Economics from Hofstra University.
About Us (Continued)
FRANK RANDAZZO, CONSULTANT
Upon completing Baruch's certificate program in
Windows Client Server applications, Frank has been
involved in several Component Object Model based
projects. He has designed browser-based systems for
UAHC and developed an Intranet-based marketing and
sales software application for Block Drug’s oral
healthcare division.
About Us (Continued)
NICOLE VARADY, BUSINESS DEVELOPMENT
CONSULTANT
Nicole has over four years experience in a variety of
sales and business development positions. She was
ranked “Sales Person of the Year” for outstanding sales
accomplishments at MGI Publications, a division of the
McNeill Group where she sold advertising. She was
most presently with TSI Broadband Inc. where she
secured over three million feet of commercial property
access rights for broadband and network integration
services. She received a BA in Communications Studies
from Trenton State College.
Recent Articles:
Michael Feldman
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Access-VB-SQL Advisor Magazine, January 2000
“Is Your SQL Server Sluggish? Find Out Why and How To Fix It”
Microsoft SQL Server Advisor Expert Journal, February 2000
“Take the Bite Out of Debugging with SQL Server Profiler”
Access-VB-SQL Server Advisor Magazine, March 2000
“Optimize SQL Server Indexes”
Microsoft SQL Server Advisor Expert Journal, April 2000
“Catch Errors with the Database Consistency Checker”
Access-VB-SQL Server Advisor Magazine, July 2000
“Ten Steps to Faster SQL Server Performance”
Access-VB-SQL Server Advisor Magazine, August 2000
“Take Stored Procedures Programming to the Next Level”
Access-VB-SQL Server Advisor Magazine, October 2000
“Speed Performance in SQL Server 2000 with Indexed Views”
Contact Us
Data-Rite Systems
201 East 12th Street
Suite 515
New York, New York 10003
Phone: (212) 473-5937
Fax: (212) 505-5756
Email: info@dataritesys.com
www.dataritesys.com