T HE M AGA ZIN E OF R ESIDEN TI A L R EFR IGER ATION
TRUE
Home
VOL 14.1
handcrafted IN AMERICA SINCE 1945
Commercial refrigeration refined for the home, envied in the industry,
and crafted—gorgeously—in America.
INSPIRED
BY PROFESSIONALS.
BUILT
BUILT
BY EXPERTS.
DESIGNED
FOR YOU.
For more than 65 years, True® has been a leader in commercial refrigeration. No other
refrigeration company has the reputation for being the industry’s best when it comes to
superior quality and service. And while our reputation for quality reaches across the globe,
all of our products are proudly made in the USA. Respected by the culinary world, True’s
unmatched performance is proven — our products are carried in some of the most prestigious
restaurants and hotels around the world. And now, we are pleased to bring this performance
to you — crafting products of the same quality that the world’s best chefs demand in their
kitchens for your home.
CONTENTS
16 Events 2014
18 Kitchen & Bath Industry Show 2014
19 Hearth, Patio & Barbecue Expo 2014
10 James Beard Dinner 2014
16 Architectural Digest Home Show 2014
18 An Evening Designed By True
20 Dwell on Design 2014
22Culinary Inspiration: Bryan Carr
26 Recipes
32 Perfect Pairing
34 Latest Features
39 Explore the new look of: true-residential.com
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Reliability and durability are the
two most important factors when it
comes to kitchen equipment and
the two words I use to describe my
True units.
”
Bryan Carr
Chef-Owner of Pomme Restaurant,
Pomme Café and Wine Bar, and Atlas
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True Professional Series ®
is a division of True Manufacturing.
let’s be
friends
2001 East Terra Lane
O’Fallon, MO 63366
13
What’s the buzz?
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Phone: 636.240.2400
Toll Free: 888.616.8783
Parts: 800.424.8783
Fax: 636.272.7546
Email: info@true-residential.com
Web: true-residential.com
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“
Success is the sum of
a lot of small things
done correctly.
”
Auguste Escoffier,
Pioneer of French cuisine and renowned worldwide for his
approach to kitchen management
At True, we love introducing customers—especially designers
and other specifiers—to our process. We’re certainly proud of the
fact that our refrigerators are designed, engineered, and built—
not just assembled—in America, and we enjoy showing off our
people and the tools they use—the handcrafting from coiled rolls
of stainless steel all the way to finished product—but the things
we love showing off the most are the small things, the attention
to meticulous design that’s been a part of the True brand since
the beginning and continues to set us apart.
EVENTS 2014
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Hearth, Patio & Barbecue Expo
The Hearth, Patio, & Barbecue Expo is North
America’s largest indoor-outdoor living showcase.
Each year, more than 350 leading hearth, patio
and barbecue manufacturers and suppliers exhibit
and demonstrate their latest home innovations.
Heating solutions, grills, grilling accessories and
fully-equipped outdoor kitchens were showcased at
this year’s event, among other casual patio furniture
and outdoor accents, water and landscape features,
all-weather entertainment products and more.
The show attracts more than 5,000 specialty and
mass markets retailers, and professionals interested
in getting a first look at the indoor-outdoor living
innovations that consumers will be asking for in the
seasons ahead.
True Residential’s new outdoor booth wowed
attendees with not only its beautiful design but also
refrigerators UL-rated for indoor and outdoor use.
Kitchen & bath Industry show
The Kitchen & Bath Industry Show is the largest
North American design event dedicated to the kitchen
and bath industry. This was the first year KBIS
co-located with the International Builders’ Show (IBS)
under the banner Design & Construction Week.
Total attendance included over 82,000 industry
professionals.
Showing their commitment to the industry event,
True Residential exhibited for the 11th consecutive
year and was recognized as a Loyalty Leader.
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True showed off their new outdoor booth designed
by Chicago Roof Deck and Garden. This portion of the
booth featured symmetrical cedar pergolas, custom
concrete countertops, reclaimed wood trim and a
mixed material stone and grass floor treatment. It
showcased the type of high-end outdoor environments
that our outdoor rated units are typically used in.
Also introduced at the show was new TruLumina™
LED lighting with 14 designer colors, including
Emerald, Lavender, and Ruby.
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The James Beard Foundation’s
mission is to celebrate, nurture,
and honor America’s diverse
culinary heritage through programs
that educate and inspire.
”
–JBF website
For the third year in a row, True and the James Beard
Foundation joined together for an intimate evening of
elegance, celebration and fine dining. Guests were given a
preview of the newly designed True Residential website and a
look into the newest innovations from True.
James Beard
Dinner 2014
Our continued partnership with the James Beard Foundation
is a cherished one. True is the official purveyor of refrigeration
for the James Beard Foundation House located in Greenwich
Village. True commercial refrigerators outfit the kitchen,
while True residential units store wine, food, and beverages
throughout the house and outdoor garden.
Chefs Bryan Carr, Vincent Brunetto, and Chad White, along
with a team of colleagues, collaborated on a menu of carefully
selected Midwest ingredients and flavors that wowed even
our most discerning east-coast guests. Chef White spoke of
the great camaraderie shared in the James Beard kitchen,
which resulted in a superb five-course meal that left guests
blissfully sated.
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What’s the buzz?
Homespun sweetness from Stinger’s
Honey & Beeswax in St. Louis,
Missouri paired well with cheeses
also brought by Bryan Carr from
his hometown.
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MENU
HORS D’OEUVRES
Maple Cured Missouri Walleye-Cheddar Pecan Wafer
Wild Duck Gumbo-Popcorn Rice
Grass Fed Beef Carpaccio Bundles
Fennel Panna Cotta-Tomato Jam
Champagne Godmé NV Brut 1er Cru
FIRST COURSE
Terrine of Indiana chicken with wild mushrooms, onion compote, arugula and parsley
Puligny-Montrachet 2011, Paul Pernot
SECOND COURSE
Filet of Rushing Water trout jardinière, Missouri paddlefish caviar, corn cake with chive butter
Puligny-Montrachet 2011, Paul Pernot
ENTRÉE
Pomme boneless beef short rib with roasted garlic flan, spinach gratin with
Atwood’s Missouri bacon red wine sauce
Savigny-les-Beaune “les Bourgeots,” 2010, S. Bize
SAL AD
Mixed lettuces with Midwest cheese (Gravity Hill Cheddar, Baetje Farm Bloomsdale,
Tilston Point Blue), Missouri walnut toasts and Stinger’s honey
Savigny-les-Beaune “les Bourgeots,” 2010, S. Bize
DESSERT
Royale A/Fromage
Carmes de Rieussec Sauternes 2011
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Architectural Digest
Home Show
This year marked the 13th annual Architectural
Digest Home Design Show where consumers and trade
professionals gathered to see the latest and top trends
in home design. This four-day event took place from
March 20-23 in Pier 94 in New York City and showcased
thousands of products from over 300 premium brands
in categories ranging from furniture, art, electronics,
and ceramics, to kitchen and bath products, wall
covering, lighting, outdoor products, and more.
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True Residential products caught the eye of show
attendees and media professionals. The True 15”
Wine Cabinet was a “showstopping” piece from this
year’s show, according to editors of Architectural
Digest. Also, Forbes featured the Dual Zone Wine
Cabinet with new TruLumina™ lighting and the
Dual-Tap Beverage Dispenser in their “Inside the
Kitchen of the Future” article.
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An Evening Designed By True
Before diving into the excitement of the three day
Dwell on Design event, True partnered with our
Santa Monica dealer, Snyder Diamond, to host an
evening for designers to relax and mingle.
Our venue: The newly designed Robb Report Home
& Style’s Bungalow One by Michael Berman at
Fairmont Miramar.
Michael Berman was kind enough to share a little
about the design and inspiration for this beautiful
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space. Counting the interior and exterior space, the
bungalow is roughly 2500 square feet of what Michael
called “Barefoot Elegance.” The space feels luxurious,
while still providing a peaceful retreat from the
busyness of Los Angeles.
We at True were proud to feature three of our
undercounter refrigerators providing refreshments
for Bungalow guests.
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June 20-22
Los Angeles, CA
www.dwellondesign.com
Dwell on Design
Dwell on Design LA, curated by the editors of Dwell
magazine, is America’s largest modern design event.
This year the event was held June 20-22, 2014, at the
Los Angeles Convention Center where consumers and
trade professionals were encouraged to visit one of
the over 350 exhibitors on the show floor.
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Dwell on Design brought together some of the
best and brightest products, services, and thought
leaders in modern design today for a series of
conversations, demonstrations, tours, over 70
presentations, and more. Again, the True team
connected with designers and continued to add
specifiers to the list of True believers.
DARE TO BE TRUE
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Photos provided by Jenna Bascom
culinary
inspiration
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BRYAN
CARR
Chef-Owner of Pomme Restaurant,
Pomme Café and Wine Bar,
and Atlas Restaurant.
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BRYAN’s
RESTAUR ANT EXPERIENCE
Auberge du Soleil in Napa Valley, Fleur de Lys in San Francisco, and San Ysidro Ranch in Santa Barbara are a few
of the fine kitchens in which Chef Carr trained during his 10 years in California. Eventually returning home
to Missouri, Carr opened Pomme Restaurant in 2002. Chef Carr is now the chef proprietor of three
restaurants in St. Louis, adding Pomme Café and Wine Bar and Atlas Restaurant to his list of fine and casual
dining establishments.
COOKING ST YLE
“Minimal. I like to find what is already there, not invent, and taking away what is unnecessary reveals
what’s good. The food is the point, and I believe the chef should be invisible. I am the pianist, and the food is
the singer.”
biggest accomplishment
“Keeping my restaurant open for 12 years; the real award is the work I do day-to-day at each of my restaurants.”
TRUE IN MY KITCHEN
“I have a variety of True coolers in my kitchen, ranging from undercounter units to food prep tables. Reliability
and durability are the two most important factors when it comes to kitchen equipment and the two words I use
to describe my True units. They keep doing their job, day after day, year after year, and it doesn’t hurt they’re
easy to clean and maintain.”
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RECIPES
Strawberr y Daiquiri Parfait
Serving Size: 12
• (1) can of frozen strawberry daiquiri mix
• (1) pint french vanilla ice-cream (the best you can get)
• (1/3) cup of rum (optional)
• (2) cups of 40% whipping cream
• (1/3) cup of sugar
Instructions
• Whip the cream with the sugar to soft peaks
• Soften the ice-cream and the daiquiri mix and fold them
together, along with the rum (optional)
RECIPES
• Fold in the whipped cream
• Spray a shallow glass pan with non-stick spray and line the
sides and bottom with a sheet of plastic wrap
• Pour the cream into the pan
• Smooth the top and freeze for (2) to (3) hours or until firm
• To serve, invert the pan on an inverted cookie sheet
• Remove the plastic, and cut into desired shape
Strawberry Lime Sauce
• Puree some strawberries in a blender with a little lime zest,
lime juice and sugar to your taste
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Portobello Pizza
Serving Size: 4
• (4) extra large portobello mushroon caps with stem removed
• (1) teaspoon of chopped garlic
• (1/3) cup of olive oil
Mushroom preparation can be completed ahead of time
• Mix the garlic and oil
• Brush the mushrooms with mixture on both sides
• Lightly grill the mushrooms on both sides
• Do not cook them all the way
• Place the mushrooms on a cookie sheet
Treat the mushroom like your favorite pizza
• When ready to eat, top your pizza with your best cheese,
vegetables and olives
• This is intended to be a vegetarian dish, but if you wish to add
meat, make sure to cook the meat beforehand, because the
mushroom will only go in the oven for a short period of time
• Bake the mushrooms at 400°; just long enough to melt the
cheese
• Serve on top of mixed lettuces tossed in your favorite dressing
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Tuna and Thai Noodle Salad
Serving Size: 4
• (4) fresh tuna steaks
• (1) package of Thai Rice Noodles or Japanese Udon Noodles
• (1) cup of shredded or grated carrots
• (3/4) cup of julienned red bell pepper
• (1) lb. of fresh asparagus
• (1/3) cup of thinly sliced green onions
• (2) tablespoons of coarsely chopped cilantro
• (1) tablespoon of chopped fresh ginger
• (1/2) cup of crushed salted peanuts
• (1) tablespoon of chopped fresh mint
Noodle Preparation
• Cook the noodles according to the package directions
• Cut the asparagus into 1” pieces and cook until tender in
boiling salted water
• When noodles are done, immediately place them into iced
water to stop the cooking
Ginger Soy Vinaigrette
This dressing is best if made (2–3) hours in advance
• (1/2) cup of rice vinegar
• (1) cup of peanut oil
• (2) tablespoons of sesame oil
• (3) tablespoons of soy sauce
• (1) tablespoon of sugar
• (1) teaspoon of chopped garlic
• (1) teaspoon of chopped fresh ginger
• (1/4) teaspoon of hot chili oil
• 1 (1/2) teaspoon of Dijon mustard
• Place all ingredients in a bowl and mix well
• Put the vegetables and noodles in a bowl
• Dress with half the dressing and taste
• Add more dressing, if needed
• Grill the tuna steaks to your liking and place on top of the salad
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• Garnish the dish with peanuts
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Product Highlight
Perfect Pairing
The power of two never looked so good!
Dynamic duos come in all shapes and sizes from champagne and caviar to the classic pairing of wine and
cheese. And when it comes to home entertaining, there’s a new power couple in town, True’s 15 Series Beer
Dispenser and Dual Zone Wine Cabinets.
The True Professional Series 15 Inch Beer Dispenser and Dual Zone Wine Cabinet team up to create the
ultimate entertainment space. “The combination of our 15 Inch Beer Dispenser and Dual Zone Wine Cabinet
can turn your home into the envy of your guests,” says True Director of Sales and Marketing Steve Proctor.
“When entertaining it’s all about having options and whether you’re serving craft beer, red wine, a sparkling
rosé or a combination of all three, True has the solution.”
The 15 Inch Beer Dispenser can accommodate a sixth barrel or a slim quarter barrel—an industry exclusive.
The beer dispenser utilizes the exclusive airflow technology that pulls the beer temperature down to a frosty
33 degrees, ensuring less foam and the perfect serve every time. True’s 45 bottle Dual Zone Wine Cabinet
features two independent refrigeration zones, perfect for storing red and white wines at the ideal temperature.
The units are available in three door choices, including stainless glass, overlay glass and overlay panel to
fit any décor. The True 15 Inch Beer Dispenser and Dual Zone Wine Cabinet are handcrafted in the USA and
feature:
amber or blue, with the push of a button
• Industry exclusive 300 series stainless steel interior and exterior
• True Precision Control® with digital technology to provide optimal temperature
control and accuracy
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• Patented TriLumina® LED lighting to softly illuminate the interior in white,
• Industry exclusive UL rating for both indoor and outdoor use
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To be honest with you
ught this fridge based
rely on looks.
L
atest
er using it for
features
onth or so I’m
stunned that a
ridge actually
s food fresher longer.
True Professional Series® is featured in a number of
publications each year. In this section, read what
editors from top magazines and websites have said
about our products this year.
karen leblanc
Blogger, The Art of Doing Stuff
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latest features
the art of doing stuff, may 2014
KITCHEN TRENDS, may 2014
Design: The Four Corners of the Kitchen
Chill Out Zone
The Re frigerator
Most people have trouble getting excited about a
refrigerator. Blogger Karen LeBlanc is not most people.
. . and True doesn’t make most people’s refrigerators.
In Karen’s words:
“I can finally reveal to you, the fridge I chose. And
love. And would sleep with if I could.”
Karen has been remodeling her kitchen, and it’s almost
time for the big reveal. In the meantime she has begun
to share certain aspects of the remodel that are
finished, and she started with the fridge. She chose a
stacked set of True refrigerators: Drawers on the
bottom, glass door on top.
We encourage you to learn more about why Karen
loves our refrigerators on Karen’s site. Two of our
The Re frigerator
favorite lines are below:
“The fridge is completely stainless steel, inside and
out. It has digital controls for temperature, the door
alarm and my favourite part, the interior light which is
LED and can stay on even while the refrigerator door is
closed. That means in the dark of a 3 a.m. cookie raid,
there’s light leading the way to the milk.”
“To be honest with you I bought this fridge based
entirely on looks. So after using it for a month or so I’m
stunned that a good fridge actually keeps food fresher
longer. Who knew.”
True Residential - Refrigeration Blog - Kitchen & Bath Design News
Kitchen & Bath Design News, April 2014
PRODUCTS
INSPIRATION & DESIGN
http://www.true-residential.com/The-Art-of-Cold/Kitchen-Bath-De...
THE ART OF COLD
TRUE HERITAGE
Wine, beer, juice, fruit and vegetables – your cool
storage is right where you need it with the True
Professional Series® for the home.
Efficiency is everything in the modern kitchen – and
it’s especially important when you’re entertaining and
want easy access to food and beverages.
It’s a concept True Refrigeration® has taken to heart.
The company, a longstanding leader in commercial
refrigeration, now offers a professional collection for
the home. The flexibility of the line lets you maximize
your kitchen and entertainment space by creating
organized zones, just as commercial chefs organize their
restaurant kitchens.
Potential zones where refrigerator drawers are
invaluable include a salad prep zone, with salad
vegetables stored in one place; a healthy snack zone for
children; a cooking prep zone with fresh ingredients
right at hand; a juicing station; and a bar or entertainment
zone where you can pair a True dual-zone wine cabinet
with a slim 15-inch beer dispenser.
All True Refrigeration® appliances are manufactured
from high-quality 300- series stainless steel and are UL
rated for outdoor use. They also feature patented
TriLumina® LED lighting, the TruFlex® shelving system,
and a balanced, forced air refrigeration system for rapid
cool down and even temperatures. For additional
information, contact True Professional Series, 2001 East
Terra Lane, O’Fallon, MO 63366, phone (888) 616 8783.
Email: info@true-residential.com.
Website: www.true-residential.com.
SUPPORT
KBIS Products
Beer Mus t-Haves
True Refrigeration’s 15” Beer Dispenser
serves up frothy beverages on a smaller scale
in bars, kitchens or any other location, inside
or out. The Beer Dispenser chills beer to 33
degrees and can accommodate either a sixth
barrel or a slim quarter barrel.
Chill-out zone
Wine, beer, juice, fruit and vegetables – your cool
storage is right where you need it with the
True Professional Series® for the home
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2 of 3
7/7/14, 12:22 PM
Efficiency is everything in the modern
kitchen – and it’s especially important
when you’re entertaining and want easy
access to food and beverages.
It’s a concept True Refrigeration has
taken to heart. The company, a longstanding leader in commercial refrigeration,
now offers a professional collection for the
home. The flexibility of the line lets you
maximize your kitchen and entertainment
space by creating organized zones, just as
commercial chefs organize their restaurant kitchens.
Potential zones where refrigerator
drawers are invaluable include a salad
prep zone, with salad vegetables stored
in one place; a healthy snack zone for
children; a cooking prep zone with fresh
ingredients right at hand; a juicing station;
and a bar or entertainment zone where
you can pair a True dual-zone wine
cabinet with a slim 15-inch beer dispenser.
All True refrigeration appliances are
manufactured from high-quality 300series stainless steel and are UL rated for
outdoor use. They also feature patented
TriLumina LED lighting, the TruFlex
shelving system, and a balanced, forcedair refrigeration system for rapid cool
down and even temperatures.
For additional information, contact
True Professional Series, 2001 East Terra
Lane, O’Fallon, MO 63366, phone (888) 616
8783. Email: info@true-residential.com.
Website: www.true-residential.com.
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Above left: This kitchen is organized into a number
of different zones featuring True Professional
Series refrigeration. For example, wine is stored
in dual-zone wine cabinets and there is a narrow
15-in beer dispenser.
Above: Two True refrigerator drawers create
a cooking prep zone beside the oven. All True
appliances are handcrafted in the USA, from
high-quality 300-series stainless steel. The True
TriLumina LED interior lighting can be changed
from white to amber or blue, with the push of a
button. The refrigerator drawers have a 5.4cu feet
capacity, and True-Glide soft-close feature.
37
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ADEX
2014
EXPLORE THE NEW LOOK OF
true-residential .com
PL ATINUM Award winner
True is proud to announce that its residential product line,
True Professional Series®, has been awarded a 2014 Award for
Design Excellence (ADEX).
ADEX Awards are given for products with superior design and
the highest marks in innovation, technological advancement,
quality, aesthetics and value.
WE HAVE A NEW LOOK
True Professional Series ®
15 inch single Tap Beverage Dispenser
Check out the all new true-residential.com. Whether you’re an architect, designer, or do-it-yourselfer, you’ll
find that True Residential refrigerators simplify, kitchen design and planning. From Undercounter
Refrigerator Drawers to Wine Cabinets, our products are inspired by professionals, built by experts, and
designed for you.
WHAT’S NEW: THE ART OF COLD
Award-Winning
design Features:
Visit our new Blog. You’ll find insight and updates from the leaders in refrigeration along with information
we’ve published over the years on refrigeration, food, drink, entertaining, and everything else we like to refer
to as “the art of cold.”
True Precision Control ®
True Precision Control® with steel touch technology
and readout provides digital accuracy.
exclusive airflow technology
Exclusive airflow technology provides The Perfect Serve every time.
VIEW THE PORTFOLIO
From the kitchen to your patio to your customized bar, True Professional Series® refrigerators offer the
performance and style to meet your needs, preserve your food and drink, and inspire you and your guests. To
see a sample of the ways that True can add both beauty and functionality to your home, scroll through some
of our sample installs in the True Portfolio.
Stainless Steel Lock
Standard with lock (stainless steel models only).
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FIND US
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TrULumina lighting TM
The power to transform ambience
with the push of a button.
Fall 2014.
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2001 East Terra Lane
O’Fallon, MO 63366
phone: 888.616.8783 email: info@true-residential.com
true-residential.com
AN / GP • 6/14 • 500