October 18, 2013
Company:
Position:
Location:
Reports to:
Emerson Electric Company (NYSE: EMR, www.emerson.com)
Corporate Marketing Manager, Market Research
St. Louis, Missouri, USA
Corporate Marketing Director, Market Research
Emerson is a $24B, diversified, global manufacturing and technology company
headquartered in St. Louis, Missouri, USA. Emerson, founded in 1890, is recognized for
its outstanding management process and record of consistent long-term performance.
Emerson is composed of 60+ business units and more than 120,000 employees, with
manufacturing and sales presence in 150 countries. Emerson’s business units offer a
wide range of products and services, which are grouped into 5 business platforms:
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Emerson Process Management
Emerson Industrial Automation
Emerson Network Power
Emerson Climate Technologies
Emerson Commercial & Residential Solutions
Emerson Corporate Marketing is responsible for growing Emerson’s brand equity and
providing best practices for Marketing and Market Research worldwide. Corporate
Marketing develops brand standards and communications, and performs global brand
equity tracking among customers, investors and employees. Corporate Market Research
partners with business units to develop research plans, and then provide internal
capabilities for designing, fielding, analyzing and reporting market research projects for
new products & services globally.
The Corporate Marketing Manager, Market Research will:
 Partner with business units to complete qualitative and quantitative studies with
business-to-business customers and end-users of Emerson products and services
 Utilize Emerson’s market research resources globally, including corporate teams
in USA, Philippines and China
 Recommend and manage external market research vendors, as needed
 Assist with market studies, and innovation initiatives
 Partner with Market Research Director to develop new capabilities, methods and
best practices
 Actively seek new research projects by meeting with business leaders
This role offers many benefits and unique opportunities for market research
professionals:
 Business-to-business, durable products, and services research experience
 International market research experience
 Strategic research: working with many different business models and the
company’s most important strategic initiatives
 Project diversity: working on hundreds of different products & services
 Mentoring by corporate executive with extensive market research experience
 High visibility with company executives and business leaders
Qualifications
 MBA graduate with specialty in Market Research or a focus on Business Analysis
 Four to ten years work experience in a custom (not exclusively syndicated)
market research role; with experience in both qualitative and quantitative research
methods is required. Business-to-business, and durables market research
experience is a plus
 An undergraduate degree or work experience in an engineering/technology
discipline is a plus, but not required
 Strong project management experience with proven ability to coordinate projects
across multiple, international locations and languages
 Proven ability to consult with internal clients to determine project objectives,
design appropriate methodology, and manage resources and timelines for many
projects at once
 Experience in supporting new product/service development with market
information, segmentation, concept testing and product testing
 Experience in developing and implementing new processes and capabilities
 Experienced in Outlook, SharePoint, PowerPoint, Word, Excel, and data analysis
software such as SPSS
 Strong leadership and interpersonal skills
 Excellent oral and written communication skills
 International travel will require a passport and the ability to obtain visas
 Ability and desire to work with people of diverse cultures
Contact
Andrew Truesdale
Corporate Marketing Director, Market Research
Phone: 314-553-2721
Email: Andrew.Truesdale@Emerson.com