2016 media kit

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T
HE GOLD STANDARD
providing broad coverage and
incisive analysis of the issues,
events, trends and strategies shaping
pharmaceutical business, marketing and
sales returns with a robust 2016 lineup
designed to meet the needs of our
pharmaceutical marketing audience.
e
The Magazin
The Maga
zine of Ph
armaceut
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TOP 50 PH
ARMACEU
TICAL COM
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and Mark
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• Volume
34 Number
5 • $100
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The Magazine of Pharmaceutical Business and Marketing • medadnews.com • February 2015 • Volume 34, Number 1 • $25
AGENDA 2015
A whole new ball game
Company
of th
T e Year
The business of marketing pharmaceuticals today would be almost
unrecognizable to a visitor from five years ago; the industry’s fate
hangs on how industry leaders respond to all this change.
By Joshua Slatko [email protected]
o an industry insider who magically fell asleep in 2010 and
woke up as the ball dropped in
Times Square to ring in 2015,
the pharmaceutical industry
might be nearly unrecognizable. Five
years ago the Affordable Care Act had just
been passed and signed by the president;
today its consequences have flowed out
in all directions, transforming the way
healthcare is provided and paid for. Five
years ago mobile web was just catching
on; today it accounts for more than 60
percent of web traffic. The pharmaceutical executive of five years ago would be
overwhelmed by all the new audiences,
new decision makers, new expectations,
new media, new data and sources of information of today; even for those of us
who have not been napping for the past
five years, it can all be a little overwhelming. For this year’s Agenda overview,
Med Ad News spoke with a long list of
industry insiders, the people who have
to deal with this sort of tranformational
change every day. Here are the trends
that they told us would be most important for pharma marketers in 2015.
From the perspective of the healthcare
consultants at PwC, the changes wrought
in the marketplace by ACA and the rise
of new provider and payer entities will
drive nothing less than a change in the
real meaning of value for pharmaceutical
companies and their constituencies, leading to a greater focus on real outcomes
accompanied by real data.
“The shift of risk in selection and payment for therapeutic treatment to various provider entities introduces new
variables that the pharmaceutical product industry will need to orient towards,
namely quality and total cost of care,”
says Warren Skea, principal, PwC. “No
T
TOP 10 PIPELINES
Biologic medicines and immunotherapy
are front and center amongst many of
the R&D strategies and platforms for the
industry’s leading developers.
The
Acquisition
Game
Hum
ira du
best
-selli ring 2014
ng pr
escrip remaine
d
tion
med the world
icine
’s
.
Inside
he payer as provider is looking
for materially different shifts in
clinical quality impact and the
total cost of care.
longer will pharmaceutical product companies’ strategy that focuses on physician
directed therapy based on their clinical
knowledge and payors processing claims
based on their approved cost of treatment
analysis, define and determine their sucTopping the list of crucial developments cess.”
Nothing less than a new definition of valfor pharma marketers in 2015 is the continuing transition in how health services ue through outcomes-based evidence that
are provided and paid for. Today’s brand proves such value is what stands between
manager is faced with a bewildering ar- success and failure for pharma companies
ray of acronyms – the Accountable Care now, Skea suggests. The very definition of
Organization (ACO) and the Integrated payer has begun to radically shift to a vaDelivery Network (IDN) are the two riety of new models that are both consolimost prominent of many – and each of dating and adopting risk for cost (bundles,
these has its own unique decision making capitation) and care (quality, outcomes), to
processes and value definitions. Pharma say nothing of employers and consumers
companies are having to learn on the fly who are the primary funding sources. And
how to deal with all these new decision this shift is driving a corresponding change
makers, a process that is causing perhaps in payer expectations.
“The payer as provider is looking for
the largest single shift in selling strategy
materially different shifts in clinical qualin the entire history of the industry.
The changing marketplace
Inside
ity impact and the total cost of care, both
Amgen
AstraZeneca
upstream and downstream, as related to
Biogen Idec
any product therapy,” Skea says. “ProBristol-Myers Squibb
viders also want to know which patient
Celgene
cohorts will receive the greatest impact
Gilead Sciences
Merck
from the day a therapy is authorized, not
Novartis
after months or years. Determining the
Pfizer
holistic, incremental, and/or avoidable
Roche
costs of care, across a broad range of actual operating costs incurred by delivery
SALES-FORCE EFFECTIVENESS:
systems outweighs the incremental disCHANGE IS THE CONSTANT
count that typifies the current state.”
So outcome study proof and the docuPharma sales forces continue to evolve,
The Ma
mentation of cost and quality differences
trying to meet physicians’ information
gazine
labotheMagazine
is going to have to take place in
The
and survive in a healthcare
needs
of Pharmaceut
of Pha
ical
by the and
ratory of every day clinical delivery where
altered
environment radically
Business
rmaceu
Marketing • medadnews
therapeuSPEC
impact
; and a new player
life
Act
real
Care
of
ordable
Aff
variables
the
.com • June 2015
tical
IAL RE
of value
enters the sales-force training field.
• Volume 34, Number
Busine
tic performance. “The validity
SPECIAL
REPORT
3 • $25
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— TOP 100 BIOTECHN
measured is best spoken for by provider
— TO
Marke
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6
mk16
2016 MEDIA KIT
Insid
e
“In one word EXTRAORDINARY.
It has helped me in providing
new vision, new thoughts &
exclusive ideas.”
is the flagship publication of Outcomes, LLC,
a marketing and media company built to
quench the evolving consumption habits
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Read it every month.”
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Daniel Becker
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Joshua Slatko
Contributing Editor
“Med Ad News is very useful,
particularly the Top 100 lists.
I save those for reference.”
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Contributing Editor
–Marketing Director, Sanofi-Aventis, Inc
YouTube:
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COMMUNICATIONS
AGENCY ISSUE
TOP 10 PIPELINES
s AGENDA 2016
s SALES-FORCE SWEET ‘16
s MEDICAL ADVERTISING
HALL OF FAME
Ad Close: 1/16/16
Materials Due: 1/23/16
s
s
Ad Close: 3/09/16
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staff
Local market strat
egy
By Howard Brock
design and pullthrough via an
integrated app
roach
to a patient demogra
particular geograph phic common to a certain
chronic illnesses.
very market
Boston, Minnesotic market.
As the vulnerab
populatio
is
le Customization
making national unique, Pittsburgh representa, the Northwest, and social, ns are identified—based
of marketing
on local
cultural, and
examples of
cial or regional commer- that have more
economic determi- messages and tools
influential payers. markets nants—preventive
less than optimal.strategies Cleveland, and New
measures could
Boston, in place
be
companies would Instead, be characterized York, meanwhile, can those or access to treatment providedput When implementing
a local
from a local market
as markets with
who need it most.
benefit influentia
to egy, tools
more
and messages market stratstrategy that ensures
l academic
Smaller ACOs
customer-facing
will need to
medical
customized based
and
Miami, Atlanta,
teams have the
on the dynamics be
and Tampa are centers. ing to partner with IDNs might be will- the
framework, messages
right where
markets
pharma
in
physician
,
tools,
companies with local market. Messages in
to address adherenc
and training
s
that make sense
markets
making power have had more decision- unique
tighter reimburs
e issues based
for
and organized
ement, for example,
Through our worktheir markets.
are
customers lower market demographics. Areason the might be more reimburs
Campbell Alliance across the industry, typesmore open to partnerships.
socio-economic
with while in
ement focused,
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levels, for
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l because people
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of the different unique functional needs Applica
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customers and
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conditions are also important, as some tal
technologies and
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more prevalent
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strategy
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ation and
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ized, coordina
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States, many
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ent healthcare
companies to
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including the
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throw money
to es to which
physician offichigh provider
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model must
a pharma manufact
concentration
and
not have access.
urer does
in cities like Pittsburg payer with key customer establish partnerships Instead, e program to see what
In this instance,
influential academic
works.
s and
an
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the ecosystem other influencers should be integrated adherence solution opportunities as well as peer-to-p media
medical centers
cities like Boston,
of a local market.
based
in Roles, messages
munications could
eer
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tion to personali on data and segmentaoffer a solution. com, tools, and digital
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role of tions—as
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healthcare and
access strategies outreach effort then needs patient. The targeting technologstandpoint, improved
Seattle, and the
tactics—must
to be coordinated to
ies are able to
strictions on pharmac
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ideneach patients. avoid overwhelming individua tify likely physicians by
environment.
eutical promotio
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their
With
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l
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adherence solutionspatient sup- a manufact the full range of channels at so that when a physician is geography
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urer’s disposal
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healthcare
need to
aligned
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which market
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drivers
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and
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through requires macy messages, etc.—the
tify the individua
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reconsider how
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be a city, a region, A local market could Establis
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see what works by trackor a state, or it
hment of custom
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er
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media networks
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g, the
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un- tocustome
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MED AD NEWS
leverages 30
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Jeanine O’Kane, managinginVentiv Selling Solutions;
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companies
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chestration model with buy-in from steps.and pace of change across
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coordinated
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ent strategies
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report, engagem
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integrated with to influence fu- no matterespecially those with multiple
must also leverage
AccessMonitor
success more
s, multiple
n and begins the last stage, panies –
the U.S. panies plays a critical role in the
keting firm ZS’s
In
in their portfolio
physicians in
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the
full
custome
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placed moderat pharma sales reps in of
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s
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tes with
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2014. This compare
os need to grow reps with the and coordina
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By Christiane
prescribers who
timing and relevanc
to adapt to the
and equip sales
Truelove
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s pabilities
quo and fail
use of alternate
[email protected]
2008.
a tics.
to maximize the
of digital resource
tor rep
marketplace.
The explosion directly or indirectly ability channels and help them creater.
the orchestra
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Implementing
transforTest with anteam
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has to some extent
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Photo Credit: Joe Schildhorn/B
orchestrating
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tools and
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BIO
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companies
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g the
for representin
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8th District
work. transnumbers of here, years from now, and even if I’m not
extent. While
Pennsylvan
be incorpor
these visas and gave
change
Bill Clinton,
ap- the organiza
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should
what I hope would
to the fullest
billedThe
is what
as the keya major employer
tion model.
g tration
is rapidly be- opportunity
customer-centricnote,
be happening.”
coming
orchestra
the
the marketin
an oxymoron in national
a frenzy
larg- attracted
Clinton’s
the local
teams often adopt
to lay off 250 tech
coverage
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from
politics, whose
rarely involve
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formatio
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severance
but other luminaries a moderate Republican,” Clinton
g budget:
proaches, these
nt issues, but touched
included Dr. Eric
the marketin
said. Indian replacemenrelied on training their future
“And I appreciated
on the
Topol, director of
est portion of
of agriculture as
the way we were
ts. (Senator Bill Nelson
the
Scripps Translation
able of Florida has
mounting challenges poor countries face
al Science Institute to work on various things.”
called
for
an
investigation of
in La Jolla, Calif.,
On the topic of
the abuses of the H-1B
ple; and the recent in feeding their peoauthor of “The Patient
managing growth
visa
Ebola epidemic, which
Will See You Now”
AUGUST 2015
in
In raising the numbers program.)
shows
and one of the keynote a sustainable way, Clinton talked
32 MED AD NEWS
luncheon speakers
of H-1B visas systemsthe need for establishing healthcare
about while he
at BIO; Dr. Ezekiel the lessons he learned from The
was
Emanuel, speaker
Clinton intent was president, Clinton said the contrast in African nations without one (in
Foundation, which
on
to benefit biotech
for several years
and the transforma healthcare reform the fastest-grow
and other one case to its neighbors, Nigeria only had
was STEM industries
of Ebola since it showed
to allow talented
medicine; Dr. Ron tion of American in the world. ing organization of its type uate students
grad- wealthiest
Cohen, event co-chair,
“It’s a constant challenge
to be employed
area of the country, up in the
incoming chairman
manage growth without
by U.S. good healthcare,
to companies. Replacing
which has
of BIO, and CEO
losing the
and workers were
U.S. workers with
Acorda Therapeuti
of
able to
track down and isolate
cs Inc.; Janet Wood- that animated the company in vision contractors, however, “is
not the culture
cock, director of
the first I believe
place, and what worked
tient had been in contacteveryone the pathe
is productive for
best, I believe, is
Evaluation and ResearchCenter for Drug a culture of
America over
with).
the long run.”
constant commitmen
He joked about the
Daniel Kraft, inventor at the FDA; Dr. mission, constant
t to the
Clinton advised the
ing of some words change in the meanand entrepreneur,
creativity, and constant
corporate leaders
in the modern world.
and founder of
cooperation,” he said.
Bioniq
“There’s a mountain in the audience that “The best companies “Lee [Segal] stood up on this
is focused on enabling Health, which full of social
stage and
have to do
said
science evidence and
scientific to pursue three things at once. You’ve got that I was a disruptor, did you ever think
driven and integrated connected, data research that
shows groups of people
would
the mission that
cine; Bob Hariri, CEO personalized medi- better decisions
you got into a disruptor become a popular word? I was
make business to
in grade school too.
Therapeutics; Martine of Celgene Cellular say that with than lone geniuses. And I to manage do in the first place. You have me
All that got
some humility, if
was
Rothblatt,
the
bad
day-to-day,
grades
founder
in conduct.”
the IQs in incoming
of Sirius XM Radio;
including the
this room were translated
Positive disruption
and management
to pounds, the important fire. And the third thing that’s
gu- floor would
rus Tom Peters and
interdependent world is great, “but in an
collapse. But
Gary Hamel.
to do is we have to
where all borders
According to Klick
keep taking look
Clinton pointed out it’s really true.”
some time out to
CEO Leerom Segal,
more
“Health and technology
as one of the 10 most how Klick was cited around the corner,look down the road and cape the like nets than walls, we can’t esare advancing at
intrusion of negative
admired corporate
to
such an exponentia
cultures, one of
forces.
ture. Imagine what think about the fu- very often, just
l
I think it’s going to
as there are no final But
rived at an amazing rate and we’ve ar- one of the 10 the 10 best employers, and
be ries, there are
victobest places to work.
no final defeats.” medadnews
their convergence. inflection point in counts for
Pharma
something,” he said, “This
Ideas Exchange
will that the trend
touch on cutting-edg
adding
TWO EXECUTIVE
that has placed shareholde
CHANGES AT OCHWW
gies that are shaping ideas and technolo- ers over stakeholder
the
•
Bill
Mordan
is
now
general
counsel
and
future
s
(such
of
digital
as
health – from 21st
employBy Christiane Truelove • [email protected]
Ogilvy CommonHea
century cures, person- ees) has eroded corporate and
corporate secretary
of Shire, reporting
to
lth Worldwide
workplace
has appointed Michael
cultures. He called
CommonHea
Flemming
Ornskov. Mordan
alsoMarketing
serves
out the loopholeCEO
lth Payer
Zilligen as president
in the
and
of
both
Ogilvy
Ogilvy
Healthworld
Graham to
E
g
Digital Marketin
Interactive and
”role to
on“orchestrator nce
Sales reps take
erie
r customer exp
deliver superio
A
1
june
august
5
2
Medicine Avenue
Klick Ideas Exchang
3 e powers
kickoff of BIO conventi
on
s
STATE OF THE BIOTECH INDUSTRY
s PAYER ACCESS
s DTC
s HBA WOTY COVERAGE
s TOP 200 MEDICINES
s YEAR AFTER LAUNCH
s
PHARMA LEADERS OF INNOVATION
LIONS HEALTH TAKEWAYS
s
Ad Close: 5/04/16
Materials Due: 5/11/16
Ad Close: 7/03/16
Materials Due: 7/20/16
october
december
O
4
People On The Move
VP AT HCB HEALTH
New CFO, financial teamNEW
members,
atCHICAGO
Purdue Pharma
J
Greg Niemczyk
Payer Marketing, and
as a member of the Shiregeneral
executive
commit-of
manager
Ogilvy CommonHea
Zilligen,
lth Specialty Marketing. promoted Amy
who
tee. He joined Shire
from
Reckitt
mostBenckiser
recently held the position
Marketing,
of president at Ogilvy
hands
Group plc where
he served
as the
group
genreins
CommonHealth
over to Graham,
Specialty
CommonHea
as he assumes the
has joined HCB
eral counsel and
corporatelth
secretary.
ean-Jacques “JJ” Charhon has ness
joined
Worldwide’s payer
top leadership role
marketing agencies
development. Niemczyk Health as a VP, account director/busifor Ogilvy
will focus
housed in New Jersey.
Shire alsoZilligen
appointed
Michele
Galen asclients
Purdue Pharma as executive VP and chiefoffi
finanis based out of HCB
on helping
In his
ce,
address the strategic
care reform;
bringing new and
implications associated new role,
head of Corporate
Communications
cial officer. Charhon is responsible for the
com-and also shares responsibility for growing Health’s Chicago
innovations to the
base.
the agency’s client
with healthHe reports directly
access
organization’s offering
services,
Public Affairs,
reporting
to biosimilars,
Ornskov. Galen
pany’s financial, procurement, and information
to agency partner
in areas such as patient
systems of care, and
working closely with
Nancy Beesley while
real world evidence;
Chicago’s
and
additionallylaboration
serves as an
extended
member
technology functions.
integration
and driving continued
with Ogilvy CommonHea
“Greg has a tremendous President Al Topin.
icut-based
collth Market Access,
of the Shire
executivepayer
committee.
“JJ is a proven leader with experience in the pharmaceutical,
reputation in the
group. Galen
the network’s Connectpharmaceutical growth
industry for sparking
more
in both the professional
most recentlyWith
served
as athan
managing
direchealthcare, and technology industries,” says Mark Timney,
25 years
of industry experience,
segments,” says Kerry
and direct-to-patient
Zilligen has expansive
Hilton, CEO and partner
the corporate
tor for MPMpertise
Capitalinand
president and CEO. “His expertise and proven recordHCB
of suchealth-careadvisor.
arena, on both the
knowledge and exof HCB Health. “We
Health are impressed
began
client
his
and
at
career
service
by his accomplishm
Both the general counsel andatcommunicacess leading finance organizations will be a valuable services
asset to
sides of the business.
Ogilvy CommonHea
ents in both account
and agency managemen
lth Worldwide nearly
Zilligen
Greg Niemczyk tions roles marketing
are based atdiscipline
Shire’s headquarters
Purdue’s growth strategy.”
10 years ago within
t, and are fortunate
and was instrumental
get back to his Chicago
the payer
that his desire to
in helping the agency
years.
Zilligen will report
roots coincided with
in Lexington,
Mass.
Charhon joins Purdue from Cnova, one of the largest Niemczyk
global
succeed during its
directly to Shaun Urban,
our growth
formative
Worldwide, who oversees
managing partner
eCommerce companies, where he served as executivedirector
VP and came to HCB from GSW and its oncology aspirations.”
at Ogilvy CommonHea
the organization’s payer
in the Columbus
partner Navicor, as
developmen
lth
marketing, medical
groups.
• Brian Hilberdink
hastbeen
given the role
chief financial officer, with responsibility for investor relations,
senior VP, account
education and business
teams in the immunology office. His contributions ranged from
leading domestic
has been
, oncology, nephrology,
of president,Graham
Novo Nordisk
Canada
Inc.from
He
planning and external reporting.
elevated
and global
ness that elevated
executive VP, director
and pain categories
ofheld
Ogilvy
both revenue and
of client services, to
to generating new
the CommonHea
position of VP,
Before joining Cnova, Charhon worked for four marketing
years at
lthDiabereputation for
Worldwide’s full-service
busi-previouslycompany
general manager
professional advertising
andfocusing
Market on
Access,
Novo
Hewlett Packard, where he joined as chief financial demonstrate
officer of experience spans professional to patient the agencies. His extensive integratedtes Marketing
high-science
and promotion
and specialty areas.
and pharmaceuticals
operations,
strategic
In
Prior
to this
role, Brian
the PC division before becoming chief operating officer
of En- d ability to identify and decipher communicat
to biologics, with aNordisk Canada.
planning
and new business initiatives her new position, Graham leads all
providers
and patients.
Marketing, expanding
ion challenges among
for Ogilvy CommonHea
Marketing,
Novo
terprise Services, a $23 billion division of HP. This role followed
upon the
health-carewas corporate VP, Global
group’s therapeutic
Before joining GSW
lth Specialty
Graham
breadth and client
and Navicor, Niemczyk
Nordisk A/S,Ms.
and
led thehas
commercialization
eight years at General Electric and four years at Novartis,
where
been with the network’s
roster.
Chicago,
served as VP, account
where he managed
specialty agency for
20 years of future
director at
experience
of the company’s
insulin
portfolio,
he held various global financial leadership roles of increasing
overall client-agency
two years and has
in the
pharmaceutical industry.
relationships and developedAbelsonTaylor in
more than
partner responsible
She reports to Darlene
development
untilCommonHea
the
responsibility. His last role at Novartis was global head of Busifor Ogilvy
new business. from Phase II clinical
Dobry, managing
lth Worldwide’s medical
ketinginand
medical
first launches
Europe
andmedia
Japan.groups.
He also
ness Planning, Analysis & Investor Relations.
marketing, specialty
marhas experience working in the United States
Charhon earned his baccalaureate in Math, Physics
& Chem34 MED
AD
where, as director, Brand Management, he
istry at the French Lycee of Brussels. He holds a master’sNEWS
in AUGUST 2015
led multiple brand teams during a period of
business administration from the Universite Libre de Bruxelles
significant growth for Novo Nordisk U.S.
– Solvay School of Management.
In addition to Charhon, Thomas Leggett comes aboard
• Julie Monzo has been appointed to the
Purdue as treasurer and head of Business Development Finewly created role of senior manager,
nance with responsibility for business development opportuGlobal Medical and Development (GMD)
nity evaluations, capital markets activities, and management of
communications, of Astellas’ corporate aftreasury and insurance operations.
fairs department. Monzo will report to AnLeggett joins the company with a broad range of investdrew Lewis, head of communications, GMD,
ment banking experience. He was most recently an executive
Jean-Jacques “JJ” Charhon
and will lead internal and external global
director and one of three senior calling officers leading the
communications programs for the funcbiopharmaceutical investment banking coverage effort in the
tional groups that comprise GMD, includAmericas at UBS Securities LLC. Prior to UBS, he worked in Dan holds a bachelor of arts degree in accounting from Rutgers
ing Clinical Development, Medical Affairs,
healthcare investment banking at Lazard Freres & Co. and J.P. University, a J.D. from Boston College Law School, and an LLM
Pharmacovigilance, Quality Assurance, and
Morgan Securities Inc. Leggett holds a master’s in business ad- in taxation from Boston University Law School.
Regulatory Affairs.
ministration from The Wharton School and a bachelor of arts
Edward Mahony is assuming the role of executive VP for
Monzo most recently served as senior
degree in economics from Columbia University.
Due Diligence & Integration Management, with responsibility
manager, enterprise communications and
Dan Russo joins the company as tax officer with responsi- for optimizing the value of potential and completed business
public relations at the College of American
bility for all tax matters, including business development tax development transactions. He began his career at Purdue in
Pathologists.
structuring. Russo most recently was VP Tax, Americas for Dia- 1993 as VP and chief financial officer, and was promoted to exgeo; tax director for ITT Corp.; and tax counsel at Xerox Corp. ecutive VP and chief financial officer in 1999. medadnews
Health O
utcome
s
By Med
Ad New
s staff
Developi
for toda ng value-added
y’s empo
str
wered pa ategies
By Amy
Parke
tient
Specialty Pharma/Specialty Biopharma
Meeting
the
challenge
of
physician
In order
and patie
to
the disea successfully impac
nt colla
boration
se journ
t outcoand
focused
on ey.
theJust
development
• Briggs W. Morrison, M.D., has joined Syndax Pharmaceuticals • Robert L. Rosiello was appointed as executive VP and chief fi- biopharmaceutical company
does the
along the
as the patienmes, physicians
physician.
journey
treatments
for liver
and infl
ammatory
Inc. as CEO and a member of the board of directors. Michael A. nancial officer at Valeant Pharmaceuticals International Inc. Rosi- commercialization of novel
must collab
gener
Altho
t needs
al popu
ugh
support
orate with
Metzger has become president and chief operating officer. Dr. ello worked 30 years at McKinsey & Company helping healthcare, diseases.
technologie lation in smart physicians have
from
phone adop
been quick multiple sourc their patient along
Morrison came from AstraZeneca, where he was executive VP of technology and consumer companies deliver growth through
bring the s such as FitBit
es along
to
tion for
into the
same
the way,
example, adopt technology
journ
hast,been
made
chief
business
offi
cer of
patien
Global Medicines Development and chief medical officer. Metzger M&A and business unit financial performance improvement. As • Bob Goodenow, Ph.D.,
patien
so
ey mapp
they are
, outpa
the physi
ing approwast’s overall care
cian travel
illustratesMost
recently,
Dr. Goodenow
joins from Regado Biosciences, where he served as president and senior partner in charge of the global merger practice for the past Huya Bioscience International.
plan. To slow to incorporatecing the
ach to
s a path
a hypot
help for
hetical physi
in unde how they intera address this, pharm new
at Syndax
Huya
Bioscience
spe- chief business officer realiz
CEO through the company’s strategic merger with Tobira Thera- decade, Rosiello led M&A integrations
to pharmaceutical,
ation,Pharmaceuticals.
identify
rstand
ct
with
consi
cian
mean
ing and
new
physicians. a needs to
relev U.S., International is a leader
derataccelerating
journ
differinent
enabling and
global
cialtydyna
pharmaceutical, and medical device
companies
peutics Inc.
ingfu
ion, action the
ey which
treatin
l contein the ant
channels
mic has
channels
Just like
could encom g a disease.
and accep
nt
conte
the
evolved will provide
development of novel
biopharmaceutical
product
opportunities
Europe
Syndax is a privately held biopharmaceutical company lever- over
the and
nt and suppoto obtai
tance –
pastAsia.
n conte
pass phase The figure below
the patiefor each stage and
deca
supp
where
in
nt.
bette
rt
de
By
the
ort
originating
in
China.
Valeant
Pharmaceuticals
International
is
a
multinational
speaging recent scientific insights on its lead therapeutic candidate
s such as
in
that
in each
makin
withr equip
throughou nt with the
healthcar
awareness,
phase the
the physi each channel where g it easy –
mark
For
e deliv
proper
t the journ
cialty
pharmaceutical
company
that
develops,
manufactures
and
entinostat in the emerging field of immuno-oncology.
example,
cian to collab
etpla
ery chro
and when delivering appro physician turns
ey.
patie
Norange
do markets ce.
blindly
orate with
priate educa
nic cond
to
nts diagn
of-patien the physician
broad
of rpharmaceutical
products
primarily
in • Martin J Birkhofer, M.D., has been appointed chief medical
longe
ntsasit
follow direcpatie
ition such
osed and Professor Chris McGuigan is now chief scientific officer
tional
go
needs it
meekly
ts along
are more
categories
eyethrou
health,
and brand• Charles Stacey, M.D., is now president and CEO
of Accera
Inc. the
tion.
– pharm
as diabeficerwith
ghneurology
their journ
and ease
a
Toda of dermatology,
likely
five majo
a will
tes
menmanager
ey.
migh Birkhofer joins NuCana from inVentiv Health Clinical,
journ
r
at NuCana.
ed generics. y’s patie
Before joining Accera, he was a senior investment
withto arriv
t
A
informed
s TOP 50
PHARMACEUTICAL COMPANIES
s COMPANY OF THE YEAR
s HBA ANNUAL CONFERENCE PREVIEW
Ad Close: 9/09/16
Materials Due: 9/16/16
s
AD AGENCY ROUNDTABLE
s MOBILE MARKETING
s NEW VENTURES
Ad Close: 11/09/16
Materials Due: 11/16/16
e at their
nts
ey, inclu
phases
in
t
to enga
1. A
the disding
appo
where
he led its global medical and scientific affairs and held the
London-based Inventages, one of the world’s largest
lifegesciences-about their
with
disease, int- fraught recognition of :
an activ
Duke Jr.read
is now
financial
officer of Pulmatrix
Inc. title of chief medical officer. Professor McGuigan was the original
focused venture capital and private equity firms.
Accera
clinical-their• William
with
initia
physician
e arole
y chief
l
denia
ing and
in the treat
and
tomsof the ProTide technology and was professor of medicilack Inc. symp
of their
inventor
Dukemen
previously
served
financial officer ofl,Valeritas
stage biotechnology company developing ing
therapies
for central
takeas chief
In this possible impact of undenal
to a study conditionPulmatrix
track
chemistry
at the Cardiff School of Pharmacy and Pharmaceutiist aand
clinical
stage
company developnervous system disorders.
phase they
d. Indeed,
on socia rstan
- biopharmaceutical
tion
Center, published by
l cal
acco
statu
arepulmonary
rding therapiesand
Sciences. He is additionally the chair of the Life Sciences Hub
ingthe
innovative
inhaled
to address serious
72 perce
Pew Rese
diagn reassurance andseeking informa-s.
Inter
nt ofdisease
net indic
Wales Ltd.
its patented
technology.
• Iain Ross has been appointed acting chief
executive
and has
arch iSPERSEosis
peopusing
news outlesites, their frienmay turn to selfle
ated
line
NuCana is a rapidly growing, clinical stage biopharmaceutical
been reappointed to the board of Novogen
Ltd.for
Ross
is currently that they using the
ds
healt
ts, and
h infor
looked Ph.D., is now
fami
2. AVP,
patient andand
perceknown
lies, with a broad development portfolio of novel anti-candiagn
company
• Ian
investor
relations
chairman of Premier Veterinary Group PLC70
(formerly
as Ark mati
onlincornt of U.S.
on Clements,
osis and
e forum
in 2012 on- phase,
at least
treat
again
at Tobira
Therapeutics
Inc. men
Dr. Cle- cers.medicines. The company’s proprietary ProTide technology has
Therapeutics PLC), a non-executive director
of Amarantus
Biosci-adulporate
and lack
one healt
ts saycommunications,
wher
t
influ
on
they
h indicments
there is com- ence
of relations
the for Anatara Lifetrack
understan
the potential to set new benchmarks in efficacy and safety with its
previously
led investor
ande corporate
ence Holdings Inc., and a non-executive director
ator. Phys
denial and
r hand
peer press
pressed othe
ding was
icians, Pharmaceuticals
withrecently
that are specifically designed to overcome key cancer
sciences Ltd., Benitec Biopharma Ltd. and Tissue
Therapies Ltd., overb
a
for
rampedtreatments
urdenedat Avanir
andwhich
best cour ure Inc.,
time and munications
disea
inde
se
up
and Pharmaceutical
mechanisms.
clinical
stage resistance
Novogen is a public, Australian-U.S. drug-development
company. acquired
seCo.
managem
outco by Otsuka
of Tobira is a cisiv
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mes-base
s
pharmace
ent, are
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prove their to best man education
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