BIBLID 1026-5279 2004 93:1 p. 125-166 2004.6 125 BBS BBS Bulletin Board System, 48 BBS BBS BBS Keyword Reading Behavior; Internet Reading Behavior; Information Seeking Behavior; Reading Consumption Behavior; Bulletin Board System E-mail:takanula@flysheet.com.tw khchen@mail. dils.tku.edu.tw 126 2004.6 WWW BBS Hypertext Literature Hyperlink 1995-1996 [1] Interactivity BBS BBS BBS BBS BBS [2] BBS BBS [3] BBS BBS BBS BBS [1] 2002.2 http://benz.nchu.edu.tw/~garden/a-def.htm [2] 2004.11.4 http://udnnews.com/SPECIAL_ISSUE/CULTURE/NETLIT/news/news7.htm 2004.6.10 http://udnnews.com/SPECIAL_ISSUE/CULTURE/NETLIT/news/news11.htm [3] 2004.11.4 127 BBS BBS BBS BBS BBS BBS [4] 1998 144 1999 1800 7900 97 2003 15 5.9% 81 192 1998 1. BBS 2. BBS 3. BBS 4. BBS [4] 2004.11.4 55 2000.3 http://www.cgan.com/book/PUBLISH/HUIXUN/no_55/no6.htm 78 128 2004.6 5. BBS 6. BBS 183 27 BBS Books BBS 1. 2. 3. [5] [5] 1992 113 129 WWW [6] Frank Hatt [7] Text [8] Robert Levine 2001 [9] [10] 1. 2. 3. 1. 2. 3. 4. [11] [6] [7] [8] [9] [10] [11] 1998 20 Frank Hatt, "What Does the Reader Want?" in The Reading Process: a Framework for Analysis and Description (London: Clive Bingley, 1976), pp.42. 1994 126-128 Net and Books 2001 58 1989 18-19 1992 134-135 130 2004.6 [12] 1. 2. 3. 4. 5. 6. 7. [13] [14] [15] 1. 2. 3. 4. 5. 6. [12] [13] 2 [14] 18 1996.8 56 [15] 1999 59-65 48 1994.1 2 1998.4 123-145 127 131 7. 8. Reijo Savolainen Seeking of Orienting Information Seeking of Practical Information Seeking of [16] Practical Information [17] [16] 13 124 Reijo Savolainen, "Everyday Life Information Seeking: Approaching Information Seeking in the Context of Way of Life " Library and Information Science Research 17 (1995), p. 272. [17] 1999 30 132 2004.6 Subconscious Level [18] 62.4% Pchome BBS [19] 2001 3 10 2002 3 2002 5 48 [18] 5. [19] 2002 1-21 133 PDA Flash E-mail 2002 6 5 2004 4 6 134 2004.6 20 9 BBS 1-2 10 6 PDA PDA PDA 23 135 7 6 xum86 ceco ppzz 24 10 9 136 2004.6 17 8 masa zeni Candy seph cocaby 137 40 1 17 2 21 13 BBS 138 2004.6 19 2 lanf 1 2 3 7 6 1 14 1 139 BBS BBS BBS BBS BBS PDA PDA Format PDA PDA BBS BBS BBS BBS BBS BBS BBS BBS BBS BBS BBS 140 2004.6 Paulo Coelho [20] [21] [20] 1999 115 [21] 2001 2001 1999 BBS Books 2001 1998 1999 141 lanf 48 40 BBS e-mail Word Flash Txt e-mail e- mail sharen BBS seph 142 2004.6 BBS Lingling liying beyun PDA 143 lanf tcpwu tcpwu 38 144 2004.6 tcpwu CANDY ulg yuc 19 DM DM DM DM 6.8 DM 18 ulg cboy teri sharen 7 145 seph buty 13 DM zon cboy BBS Books BBS Books 9 BBS Books gisela BBS Books BBS Books 9 BBS Books BBS Books irene 146 2004.6 marclaire cordelia irene 7 Net and Books aase bluem 6 lanf balajoe frances zon 6 147 gisela 4 48 1 47 47 1 makudo 47 1 cocacoca 33 2 seafood 3 15 148 2004.6 ceco florences 4 seafood 12 bluem lanf 5 buty 8 CD aase lanf 6 cboy saya cboy 5 beyun cocacoca balajoe bluem mouse 48 47 frances seph 149 1 Lingling 24 2 cboy bigcola 19 3 cocacoca seafood ppzz 4 tcpwu WORD janetpotat PDF 16 HTML 5 balajoe sharen 9 Seednet 17 150 2004.6 6 mouse aase 9 PDA PDA 7 Lingling cboy kapa 6 PDA frances cordelia ppzz yugibear Tcpwu janetpotato aeiao florences xum86 zeni CANDY balajoe teri BBS ceco beyun kapa reader PDA 151 48 35 19 14 WORD 9 7 HTML 152 2004.6 7 6 5 ulg CANDY marclaire aeiao saya balajoe seph CANDY BBS irene Cocaby 153 48 1 sharen vgy ulg sharen cboy 2 marclaire cocaby gigi liying cordelia ppzz 19 5 aase ulg 1 mem vgy 154 2004.6 cocacoca , 2 cocaby teri bluem cungsing BBS 3 buty 9 4 LynnChen 8 seph 5 lanf 1 marclaire 5 yugibear balajoe tcpwu fanzei 2 LynnChen xum86 155 liying marclaire safood makudo 3 saya 10 xum86 gisela tcpwu gisela florences safood CANDY makudo tcpwu ppzz masa mem kks irene masa seph 8 mouse 156 2004.6 cocaby bluem lanf BBS BBS BBS BBS BBS5 PDA 157 [22] e-mail BBS BOOK DM BBS BOOK STORY DM 25 BBS 1 1 [22] 1999 1999 158 2004.6 1. 2. 3. 4. 5. 6. PDA 159 Pchome 160 2004.6 20 9 5 10 3 6 3 2 6 9 5 3 9 11 8 5 10 6 7 6 24 8 9 2 17 4 4 2 28 3 11 48 8 40 3 4 1 2 6 9 5 17 5 18 7 17 10 11 11 48 8 40 161 21 13 4 2 1 1 6 2 4 19 5 6 5 3 1 1 8 7 1 14 2 1 -3 6 4 1 -6 4 4 2 4 3 1 13 3 3 6 2-3 2 1-2 6 4 3 1-4 3 5 7 2-5 5 162 2004.6 BBS 26 BBS 2 BBS 13 BBS 2 BBS 13 BBS 12 BBS PTT BBS 11 9 PDA BBS BBS BBS 4 1 1 BBS 1 4 BBS 1 4 BBS 1 kkcity 3 kimo 3 BBS 1 BBS 5 1 1 BBS 5 BBS 1 BBS 7 2 BBS In the mood 1 1 3 1 3 1 48 31 5 27 5 21 3 18 2 18 2 14 1 7 1 7 1 7 1 5 48 163 e-mail BBS BOOK 41 3 33 2 30 2 22 1 12 1 6 48 40 DM 48 BBS BOOK 9 38 8 24 7 19 6 18 6 18 6 16 4 15 2 13 1 12 1 164 2004.6 33 2 15 2 15 2 12 2 8 1 7 1 6 1 5 1 48 24 4 19 4 17 3 16 3 9 3 9 48 reader 3 6 2 6 1 5 1 165 19 13 13 10 9 8 8 5 5 3 3 3 3 3 BIBLID 1026-5279 (2004) 93:1 p. 125-166 NATIONAL CENTRAL LIBRARY BULLETIN 2004 no.1 (2004.6) 166 The Reading and Consumption Behavior of BBS Fiction Board Readers Kuan-hua Chen Abstract The purpose of this study is to investigate the reading Behavior of Tamkang University and National Taiwan Normal University Bulletin Board System's user It explores the following elements consumption attitude reading behavior frequency of reading time of reading and how they obtain and use of reading media by means of in-depth interview with 48 BBS fiction board readers. The major findings of this research include reading consumption attitude reading behavior frequency of time of reading and how they obtain and use of reading media are obviously discrepancy Keyword Reading Behavior; Internet Reading Behavior; Information Seeking Behavior; Reading Consumption Behavior; Bulletin Board System Kuan-hua Chen: Product Manager. Department of Operation Management, FlySheet Information Services, Inc E-mail: takanula@flysheet.com.tw khchen@mail.dils.tku. Tapei, Taiwan, R.O.C edu.tw