Lighting Tools for the retail sector Good light sells better. Energy-efficient and convenient lighting solutions for retail. Light for Retail Spaces Building centre Specialist store Self-service market … living … building … technology Light for Retail Spaces Contents Supermarket Discounter … fashion and sports … groceries Light as a success factor in sales 2–9 Supermarkets and discounters Fruit and vegetables Meat and cold meats Bread and cheese Fish and seafood Rear counter walls Shelf aisles Gondola heads Cold stores Beauty shelves Cashpoint areas Application overview 10 12 14 16 18 20 22 24 26 28 30 32 Furniture, garden and building centres Sales halls Highbays Garden centres Gondola heads Canopied outdoor areas Cashpoint areas Application overview 34 36 38 40 42 44 46 48 Specialist stores (tech., sports, clothing) Sales rooms Electronics Special displays for shoes, clothing, sports Walls, advertising banners Cashpoint areas Application overview 50 52 54 56 58 60 62 Outdoor and storage areas Car parks, parking lots Facades Canopies Porches Delivery and warehouse Application overview 64 66 68 70 72 74 76 International references Siteco Service 78 79 1 2 Light for Retail Spaces A pleasant atmosphere and optimal orientation Increasing the length of stay and purchasing will with good lighting concepts. Brightness and quality of light influence the hormonal activity of people and therefore their wellbeing. A pleasant sense of space serves to relax, good lighting puts people in a better mood, and as pleasant work light it also underlines the friendliness and motivation of employees. To blend architecture and lighting into a single unit is the aim of all good lighting planning. Artificial lighting in this sense has the function of supporting the interior design concept of a retail outlet, guiding customers along aisles, attracting their attention to special offer displays and giving them a sense of safety and orientation in large buildings. Light for Retail Spaces Product presentation Whether for specialist outlets, furniture centres, building centres or food halls, presentation with light is everywhere gaining importance. It supports a sense of experience during shopping. This includes the emphasising of individual products by using higher levels of illuminance. It's not only with beauty, fashion and sports that dramatic setting-in-scene has become an important component of sales promotion. Strong contrasts give goods an outstanding impression of quality and serve to underline their high-grade appeal. Marketing instrument The aesthetics of lighting support the establishment of a brand. They present corporate design by highlighting or colourilluminating facades. Lighting and brand concepts also go hand-in-hand in business surroundings: spotlights can be integrated into flexible continuous rows or trunking and replaced easily and quickly. Highbay luminaires and downlights are also available. Lighting systems must be flexible, especially for high retail spaces and interiors that often change. A unified luminaire design creates a homogeneous appearance in such situations. Cold stores Deep freeze Bread, self-service Shelf, aisle, gondola head Special offer area Serving counter Room structure Light supports orientation, and higher luminance values attract people into retail spaces. Well-designed light makes it easier for customers to find their way around in shops. Trunking arranged laterally to the shelving aisles increases variability when modifying sales displays, and trunking suspended parallel to shelves guides customers along traffic routes. Light attracts the attention of customers to goods and also guarantees an optimal recognition of products, setting accents and highlighting selected goods and special offer displays. Fruit/vegetables Entrance Exit Cashpoint 3 4 Light for Retail Spaces A high quality of light optimises success Good light has not only a single factor of influence; high light quality is a combination of diverse aspects with differing levels of importance. This is why with lighting planning, care must be taken to illuminate the space and goods accordingly, to avoid glare, to specify light colours correctly and to achieve balanced lighting levels. An invitation to browse and to try out. Goods can be easily recognised thanks to a balanced lighting concept. Lighting level Colour rendering Luminance distribution Light quality Light colour Glare limitation Light and shadow Light for Retail Spaces A good lighting system increases motivation and improves employees' ability to concentrate, for example at cashpoints. Glare limitation Light and shadow Light colour Differences in illuminance Screens, displays, glossy The interplay of light and Meat, cheese, fish, fruit and Showing colours as they structure the space, give packaging and surfaces: shadow should be vegetables and also plants appear in natural light can Lighting Level Luminance distribution Higher lighting levels do not on their own increase Colour rendering the quality of light. orientation and support high quality lighting stimulating and varied. can be optimally only be achieved with good Of more decisive the presentation of goods. technology prevents Targeted dark/light effects emphasised with special colour rendering, and this is importance is the sensible, These differences must be disturbing glare and heighten the attention of light colours. LEDs with especially important for the creative combination of balanced to create a reflections. Glare control is customers and attract optimised light colours and fashion, beauty and sports direct and indirect lighting pleasant sense of required for all cashpoint them to special areas and special filters highlight sectors, and in some elements: such dramatics in sales rooms. areas. products. specific product sectors. situations is even combinations invite customers to browse, and also brightens mood and atmosphere. indispensable. 5 6 Light for Retail Spaces Efficiency for environmental protection and cost optimation In the face of stiff hikes in energy costs and a growing consciousness for the environment through customers and companies, the efficient application of resources is becoming ever more important. A major savings potential is offered by light sources or lamps best suited to the lighting task; for linear luminaires, highly efficient T16 fluorescent lamps set standards. Combined with electronic ballasts and with high performance reflectors in the luminaires, they enable very high light output ratios with a simultaneously long service life. In the point lighting sector, downlights and spotlights with LED technology are becoming an increasingly attractive (because highly efficient) alternative. These can be excellently controlled without loss with the use of optimally matched electronic components, and thanks to outstanding thermal management they achieve very long lifespans of up to 50,000 duty hours. Light for Retail Spaces Lighting technology Compared to older luminaire systems, up to 35% of energy can be saved by effective light control alone. This is thanks to the internationally respected reflector technologies from Siteco as well as high quality optical materials such as High Definition Prismatic (HDP) microprismatic technology or highly specular reflectors. Luminaires equipped with HDP comply with stipulated glare control values for cashpoint workplaces. Light control Light only when it's needed: lighting management can be configured in just this way due to sensor and switching technology. If daylight can be used then daylight-dependent dimming is possible. Here the system supplies only as much artificial light as is needed to achieve a previously programmed lighting level. In addition, presence detectors are suitable for use in warehouses, relaxation rooms and sanitary rooms, switching light only when the room is entered, thus avoiding unnecessary electricity consumption during absence. Precisely defined switching of lighting can also be configured for specific rooms and time periods. Such scene switching scenarios precisely control lighting for example during cleaning and inventory stocking, or for nighttime operations. Daylight systems In order to further reduce energy balances in the retail sector, politicians are discussing obligations with regard to the use of daylight. Heat increases with the ingress of light through normal facade and roof windows, but daylight systems though, meaning prismatic or louvre plates constructed between unbreakable glass, offer protection from sunlight and heat. Diffuse light passes through and ensures homogeneous illuminance and a pleasant atmosphere, and energy requirements for general lighting are significantly reduced, as demonstrated by the 'future-fit stores' of several companies. The windows, and mainly those integrated into the roof structure, are transparent from below, creating a connection to the natural environment. Precisely this may well be one of the trends in the future design of innovative, sustainable shop concepts. Savings in three steps (Reference: diffuser luminaire, T26 lamp and conventional ballast) 35 % 55 % 80 % Step 1 Step 2 Step 3 Use of luminaires with efficient light control, e.g. with louvre or microprismatic technology = 35% less energy costs Use of electronic ballasts with T16 lamp technology for higher luminous efficacy and service life = 55 % less energy costs Daylight-dependent dimming in connection with electronic ballasts – constant lighting levels with all weather conditions = 80 % less energy costs 7 8 Light for Retail Spaces LED: environmental protection and maximum convenience LEDs are the technology of the future for retail lighting. With their use, companies document their contribution to environmentally compatible and sustainable activities. Already today LED luminaires in specific applications are the most efficient solution for modern lighting with high service lives, and Siteco utilises only mature, highly efficient diode systems with this in mind. Their unbeatable advantage is stepless, loss-free control. Of course conventional luminaire technologies can also be reduced, but for 50% luminous flux, distinctly more than 50% of energy is required. That's not the case with LED luminaires: 50% luminous flux means only 50% energy. Further advantages of high quality LED luminaires: they need no maintenance, no relamping and operate without malfunctions. At the same time, LED systems are being continuously developed, and Siteco luminaires are designed to enable future-safe upgrades. True-to-life colour rendition – achieved by the special lighting technology of Lumos® shelf luminaires. For the first time a deficiency has been convincingly eliminated that until now was typical of LED lighting: lighting was perceived as being artificial, and in some cases even with a certain grey teint. Lumos® can be rapidly installed in all standard shelf systems without problems or special tools. Thanks to LED technology the luminaire avoids thermal radiation at the light emission aperture, and this makes it outstandingly suited to the illumination of sensitive foodstuffs and delicate beauty products. i Light Emitting Diodes (LED) Specific technology for various application segments: for systems such as the Lumos® shelf luminaire, Siteco uses special low-power LEDs, and together with high quality lighting technology these ensure glare-free light for the optimal presentation of goods. Mast luminaires such as the SL 10 on the other hand depend upon efficient high-power LEDs to achieve an excellent lumen/watt ratio. The result is convincing lighting with very low consumption values. Siteco always uses the most suitable LED modules according to application. Light for Retail Spaces A decisive difference between high and low quality LED mast luminaires it to be found in their lighting technology. Siteco sets a new standard with the Streetlight 10 for example with optics that are a consistent further development of the globally recognised radial facetted optics. In this way, light emitted really does find its way onto roads and town squares. The precisely calculated reflector technologies split the rays of the high-power LEDs into widearea light to create uniform lighting that gives customers a sense of safety. The luminaires also prevent glare distracting drivers, pedestrians and residents. 9 Supermarkets & Discounters 10 Supermarkets and Discounters Supermarkets and Discounters 11 Daily shopping is all about making your way to the grocer. This is why it is so important to achieve a positive mood via a pleasant atmosphere that entices with the benefits of freshness and pleasurable shopping experience: only in this way is it possible to bind customers in the long run. In addition to general lighting with illuminance values of at least 300 lux, sufficient glare control should therefore also be ensured (UGR 22). In addition, high illuminance levels at gondola heads set accents, and spotlights can be used for the targeted highlighting of goods. Foodstuff safety The LED technology used in the Lumos® shelf luminaire is especially advantageous for meat products, but also for other UVsensitive goods. The technology emits neither IR nor UV radiation, thus protecting foodstuffs and packaging materials. Appetising presentations Juicy, fresh, cool: light colours trigger emotional impulses. Light sources with very good colour rendition values are resultingly recommended. Specific light colours are used for meat and cold meats, bread, cheese and fish. Light at the point of sale Well-lit goods increase sales success, because good light makes it easier for customers to orient themselves, and in addition heightens their purchasing enjoyment. Light must be guided directly onto shelf fronts via suitable optics. Supermarkets & Discounters Enjoying freshness and pleasure every day Supermarkets and Discounters Supermarkets & Discounters 12 Point light luminaires are outstandingly suited for the accenting of mainly sunripened products, with narrow to medium beam angles, and are available as ceiling luminaires, directional spots, suspended luminaires and spots from the Siteco 3-phase system. Fruit and Vegetables 13 Enjoyment for the eye and the palate Supermarkets & Discounters Juicy oranges, crisp apples and fresh vegetables: a fruit and vegetable section that is well illuminated is the best business card for a grocery store, enticing customers to take a closer look at goods. In this way they slow down their pace in the frontal shop area to browse. The saturated red of tomatoes, the juicy green of salads and the earthy brown of potatoes are all presented at their best with lighting featuring very good colour rendering (Ra > 80), and a warm light colour (3000 K) is especially suitable for this. In order to maintain the freshness and vitamin content of fruit, moderate illuminance levels are specified. Luminaire filters avoid the negative effects of UV and IR radiation. Lighting requirements + very good colour rendering (Ra > 80) + warm light colour (approx. 3000 K) + colour filters to block UV and IR radiation + accenting with the use of point light sources (narrow to medium beam angles) Lighting solution Lamps: HIT-CE or HST-CRI | light colour 830 or 840 Ideal colour temperature 3000 K MH: 2.50 – 4.00 m Filter insert for Lunis® SL recommended MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m Lunis® C Lunis® SL Modario® suspended downlight recessed downlight spotlight insert symmetric distribution | (directional spot) rotationally symmetric equipped with medium distribution | distribution | equipped HIT-CE 35 – 70 W or equipped with with HIT-CE 35 – 70 W or HST-CRI 35 – 100 W HIT-CE 35 – 70 W or HST-CRI 35 – 100 W HST-CRI 35 – 100 W Supermarkets and Discounters Supermarkets & Discounters 14 Customers want their Sunday roast to be juicy and fresh, and a balanced red component fulfills this desire, underlining the will to purchase meat and sausage products. Point light sources with wide light distribution avoid disturbing, glossy reflections and allow goods to appear in their natural state. Meat, Cold Meats 15 Good enough to bite into... Supermarkets & Discounters With sausage and fresh, high quality meat, perfect goods presentation in meat counters is optimally supported by warm white lighting (3000 K). Special meat filters block components of the blue and green colour spectrum, and in their place a balanced red component emphasises the sensory effect of the products. Meat and cold meats in particular require gentle lighting. High illuminance values of 800 to 1000 lux should be avoided due to the threatening ingress of heat and danger of salmonella. IR filters support a suitable thermal management. Reflectors are used for point light sources that distribute the light more widely, and asymmetric distribution wallwashers can be used for wall illumination behind serving counters. Lighting requirements + avoidance of excessive illuminance (buildup of heat increases danger of salmonella) + use of special meat filters with balanced red component (more saturated meat presentations) + reflectors with wide light distribution Lighting solution Lamps: HIT-CE | light colour 830 or 840 LED | light colour 3000 or 4000 K Ideal colour temperature 3000 K Filter insert for Lunis® SL recommended MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m integrated in counter Lunis® 2 mini Lunis® SL recessed downlight, directional spot, pan- Lumos® shelf luminaire, symmetric medium and-tiltable, symmetric asymmetric distribution, distribution | equipped narrow distribution light colour 3500 K | with LED max. 45 W or (28 degrees) | equipped equipped with HIT-CE 70 W with HIT-CE 35 – 70 W low-power LEDs 13 – 18W Supermarkets and Discounters Supermarkets & Discounters 16 Luminaires with shatter protection should be used to protect goods and personnel at all service counters. Bread and Cheese 17 Crispy bread and hearty cheeses Supermarkets & Discounters The delicious smell of warm rolls and freshly baked bread are an outstanding stimulation to buy. Lamps with a warm tone of around 3000 K are suitable in service counters for optimally emphasising the golden yellow colour of baked goods. Gold or champagne-coloured reflectors underline this effect. Adapted illuminance values and sufficient distance between lighting as well as yellow filter discs help to prevent goods dehydrating. With yellow hard cheese assortments as well, a light colour of around 3000 K brings out the best in the character and surface structure of the products. White, soft cheese gains a very good appearance with silvercoloured reflectors. Uncontrolled build-up of heat must be categorically avoided when cheese is illuminated, meaning that discharge lamps with low wattage should be specified with suitable distances between light sources and goods. The use of LED technology is outstandingly suited in this sector due to low UV / IR levels. Lighting requirements + use of suitable light colours (approx. 3000 K) + use of gold/champagne reflectors for yellow cheese types + use of silver-coloured reflectors for white cheese types Lighting solution Lamps: HIT-CE | light colour 830 or 930 LED | light colour 3000 – 3500 K Ideal colour temperature 3000 – 3500 K MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m integrated in counter Lumos® Recommended accessories: Lunis® 2 mini Lunis® SL Gold/champagne-coloured or recessed downlight, recessed downlight, shelf luminaire, silver-coloured reflectors symmetric medium symmetric wide asymmetric distribution, distribution | equipped distribution | equipped light colour 3500 K | with LED max. 45 W or with HIT-CE 70 W equipped with low- HIT-CE 70 W power LEDs 13 – 18W Supermarkets and Discounters Supermarkets & Discounters 18 Fresh seafood and fish need cool conditions and harmonious, supportive lighting. The interplay of glittering ice and the glossiness of the goods gives an appetising appeal in the display. In order to increase this natural brilliance we recommend narrow light point sources with light colours matched to the various types of fish. Fish and Seafood 19 The feeling of a fresh catch and iciness are features of good fish presentations, because fresh fish is a product that has an extremely limited life span. This makes presentations signalising the shelf life and freshness of products all the more important. Cool white light outstandingly supports this customer expectation (> 5500 K). In addition, silver-coloured reflectors give the impression of an extra portion of freshness, especially with displays of fresh fish on beds of ice. While white fish types are illuminated with cool light colours, red fish is better suited to the use of warmer light colours (< 4000 K) and gold-coloured reflectors. Lighting requirements + use of point light sources + cool light colours and silver-coloured reflector (>5500 K) for white fish + gold/champagne reflector (<4000 K) for red fish Lighting solution Lamps: HIT-CE | light colour 830 or 930 for red fish, light colour 942 for white fish LED | 3500 K, 4000 K or 5000 K MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m Recommendation for silver- Modario® Lunis® SL coloured fish: luminaires with spot insert, directional spot, pan-and- recessed downlight, silver reflectors and UV filter rotationally symmetric tiltable, symmetric wide symmetric medium distribution | equipped medium distribution | distribution | equipped Recommended accessories for equipped with with HIT-CE 35 – 70 W red fish: champagne-coloured HIT-CE 35 – 70 W reflector Lunis® 2 mini with LED max. 45 W or HIT-CE 70 W Supermarkets & Discounters Ice-cold and freshly caught in the display Supermarkets and Discounters Supermarkets & Discounters 20 Improve the distance-effect of counters with brilliant light and create an atmospheric point of attraction by accenting the wall to the rear of the counter, and highlight special offers and important customer information with precise light points - after all, customers shouldn't miss any of the goods on offer. Counter Rear Walls 21 Posters for the lunchtime menu, displays for reduced offers or screens with special campaigns all have a single main purpose: to emphasise goods and services. This in turn means for the lighting of advertising banners and rear walls in counter areas that these should differ in terms of concept from counter lighting. Accenting spotlights increase attention and guide the eye from a distance onto such areas. This has the result that customers at meat counters can read special offers from a few metres distance and can consider whether the offer is convenient for them, and thus decide whether to order in good time. Directional spots or wallwashers are good solutions, with illuminance levels 4 - 10 times greater than ambient illuminance values. Lighting requirements + increasing the distance effect of the complete counter area + attention-grabbing presentation of customer information on the rear wall of counters (special offers) + high illuminance levels from narrow distribution point light luminaires Lighting solution Lamps: HIT-CE | light colour 830 or 840 LED | light colour 3000 or 4000 K MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m Lunis® SL Lunis® 2 LED WW wallwasher, wallwasher, pan-and-tiltable, asymmetric wide asymmetric narrow distribution | equipped distribution facetted | with LED max. 30 W equipped with HIT-CE 70 W Supermarkets & Discounters Optimally recognising presentations from a distance Supermarkets and Discounters Supermarkets & Discounters 22 The discreet brightness difference between aisle and shelf front attracts customer attention unobtrusively but distinctly towards goods. Shelving Aisles 23 Always guiding the eye to goods Supermarkets & Discounters Visual attention should not fall onto the aisle but onto goods displays in the shelving in a continuous manner. This is achieved via trunking positioned in the middle of the aisle and parallel to shelf rows. Trunking systems are one of the most efficient lighting solutions in the retail sector. In such situations vertical illuminance values of approximately 300 lux are ideal. Light is precisely directed into the goods displays via specific reflectors while traffic zones and aisles step into the background. Light control of the trunking should be designed to meet standard configurations of conventional retail layouts, which include mounting heights of 2.80 to 3.20 m, aisle widths of 2.00 to 2.40 m and shelf heights of 1.60 to 2.00 m. Lighting requirements: + high illuminance values from narrow beam angles for increasing attention and distance effect + presentation of special offers and advertising + vertical illuminance levels of approx. 300 lux + standard retail layouts can be solved with conventional optics Special factors for shelf lighting + precise illumination of product displays + traffic zones step into the background Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 MH: 2.50 - 4.00 m Siteco special for shelf lighting The Modario® shop reflector has been specifically developed for this application. MH: 2.50 - 4.00 m MH: 2.50 - 4.00 m Modario® Modario® trunking system trunking system with Modario® trunking system with with special shop aluminium reflector, aluminium reflector, reflector for shelves, specifically for wall wide distribution, double vertical shelving, asymmetric uniform illumination of distribution | equipped distribution | equipped retail space | equipped with T16 35 – 80 W with T16 35 – 80 W with T16 35 – 80 W Supermarkets and Discounters Supermarkets & Discounters 24 Campaign goods and special offers are presented mainly in gondola heads. To support such presentations, high illuminance levels with spots and wide-area spots should be used for strong accenting in order to increase attention and the temptation to purchase. As an instrument for in-store sales promotion, gondola heads are a central element in retail spaces, and should therefore distinguish themselves from actual shelf aisles with high illuminance levels. Gondola Heads 25 Lighthouses for selected products Supermarkets & Discounters Gondola heads have a guidance function for the traffic routs of customers, and the gondola heads of shelf aisles should pull customers from the main routes into the individual shelf aisles in order to set new purchase impulses. In this way they can be seen as compact lighthouses for goods presentation. Spotlight concepts are ideal for this, as they distinguish themselves from the more wide-area light of the shelf aisles. With around 1000 lux, which is double or triple the illuminance of the aisles, this guiding function can be specifically implemented to support presentation of special offer goods or brand articles at the gondola heads. This in turn slows down the pace of customers in the retail space – a chance to win valuable moments for the perception of products. Lighting requirements + light attraction point at the start of shelf aisles (attraction and orientation point) + increase in attention + double or triple illuminance level + vertical working plane Lighting solution Lamps: HIT-CE lamps | light colour 830 or 840 LED | light colour 3000 or 4000 K MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m integrated in counter Modario® Modario® Lumos® spot insert, symmetric spot insert, rotationally Shelf luminaire for sub- medium distribution | symmetric medium installation, asymmetric equipped with HIT-CE distribution | equipped distribution | equipped max. 150 W with HIT-CE 35 – 70 W with low-power LEDs 13 – 18W Supermarkets and Discounters Supermarkets & Discounters 26 True-to-life colour rendition is achieved by the special lighting technology of Lumos® shelf luminaires. For the first time a deficiency has been eliminated that until now was typical of LED lighting: lighting was perceived as being artificial, and in some cases with a certain grey teint. Cold Stores 27 An impression of freshness for more enjoyable shopping Supermarkets & Discounters Perfectly visible goods and highly legible product information, even with products packed in plastic foils: the Lumos® shelf luminaire sets new standards for such requirements. Many low-power LEDs with their small light points create homogeneous light that is distributed diffusely in the shelving units via state-of-the-art optics. Reflections, glare and shadowing as often experienced with high-power LEDs are eliminated. The LED technology of Lumos® shelf luminaires is highly energy-efficient, and superior to conventional luminaire technologies in terms of lifespan with approximately 50,000 hours. In addition it prevents thermal radiation at the light emission aperture. Thanks to their innovative, streamlined construction, luminaire heat is efficiently transported out of the cold store. Lighting requirements + LED solutions outstandingly suited to low temperatures + long maintenance intervals + reduced energy/maintenance costs + optimal presentation of goods due to good colour rendition + no damaging IR or UV radiation Lighting solution Lamps: LED | light colour 3500 K, 4000 K or 5000 K Ideal colour temperatures True-to-life colour rendering 3500 K for meat and cold meats 5000 K for fish presentations integrated in shelf Lumos® integrated in shelf Lumos® head luminaire, shelf luminaire, extremely narrow for sub-installation in distribution (along shelf shelf bases, asymmetric front) and wide distribution | equipped distribution (in upper with low-power LEDs, shelf base) | equipped 13 – 18W with 16 – 24 W lowpower LEDs Supermarkets and Discounters Supermarkets & Discounters 28 Lighting concepts should befit the sense of value of products. Our LED shelf luminaires have been designed for the qualitative display of body products and cosmetic articles. Luminaire light colours and illuminance values support the colour tones of products and highlight the brilliance of glass and glossy packaging. Beauty Shelves 29 Shampoos, colour tones and make-up – the beauty sector is just one of many where maximum quality for colour rendering is essential. In such surroundings , Lumos® shelf luminaires with their outstanding lighting technology can put their benefits to full advantage (RA < 85). They guarantee good light in all displays and illuminate each cabinet with a high degree of homogeneity. This is made possible by the combination of head luminaire and shelf luminaires. In addition, the complete shelf width is always illuminated. Luminaires for standard shelf widths are available with the 1250 and 950 modules. With their slender body the luminaires fit perfectly into all types of cold store equipment. Because in the retail sector aisles are often illuminated to a lower level than the goods displayed at the sides, head and shelf luminaires are each offered in two output levels, suitable for the differing lighting levels in sales spaces. Lighting requirements + LED solutions for infrared-free lighting (protection of goods) + LED lighting for low energy requirements + very good colour rendering (cosmetics) Lighting solution Lamps: LED | light colour 3500 K, 4000 K or 5000 K Ideal colour temperatures 4000 K, neutral white for true-to-life colour rendering integrated in shelf Lumos® integrated in shelf Lumos® head luminaire, shelf luminaire, extremely narrow for sub-installation in distribution (along shelf shelf bases, asymmetric front) and wide distribution | equipped distribution (in upper with low-power LEDs, shelf base) | equipped 13 – 18W with 16 – 24 W lowpower LEDs Supermarkets & Discounters Flexible systems for all cold store types Supermarkets and Discounters Supermarkets & Discounters 30 Good light and friendly faces mean a good feeling all round, and this is why good atmosphere is especially important for completing a shopping experience. For sales personnel the cashpoint area should be a pleasant place to work, and customers are given a sense of well-being. A friendly atmosphere achieves trust and permanent customer loyalty. Cashpoints 31 Waiting zones with high sales potential Supermarkets & Discounters All customers need to pass through the cashpoint area, and this is a zone with a high sales potential in a very compact space. Legislative requirements according to the ASR 7/3 and EN 12464-1 workplace directives specify a nominal illuminance of 500 lux and a glare reduction value of UGR 19. These strict specifications are valid for the VDU screen workstations of cashpoint personnel, avoiding direct glare and disturbing reflections on specular surfaces. This is especially important when considering that cashpoint errors may negatively affect customer satisfaction. In addition, waiting times for customers are made more pleasant due to the high recognisability of goods, and purchase impulses are stimulated. Lighting requirements + legislative stipulations (500 lux, UGR 19) + VDU workstation, glare control via CAT louvre or microprismatic system + high illuminance levels to stimulate purchasing impulses Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m Siteco special HDP® for cashpoint areas Modario® HDP® technology is ideal for areas with glare trunking system with Modario® trunking system control and maximum lighting quality. An indirect CAT louvre, wide with HDP® reflector, component achieves a pleasant sense of space and distribution | equipped direct/indirect wide avoids a cavern effect. with T16 35 – 80 W distribution | equipped with T16 35 – 80 W 32 Supermarkets and Discounters Point light luminaires Application overview Supermarkets & Discounters Lunis® C Fruit and vegetables Lunis® 2 mini Lunis® SL Lunis® SL directional spotlight 12/13 lamps: HIT-CE or HST-CRI light colour: 830/840 lamps: HIT-CE or HST-CRI light colour: 830/840 Service counter - Meat and cold meats 14/15 - Bread and cheese 16/17 - Fish and seafood 18/19 Rear counter wall 20/21 Shelf aisle 22/23 Gondola head 24/25 Cold store 26/27 Beauty shelf 28/29 Cashpoint area 30/31 lamps: LED or HIT-CE light colour: 830/840 lamps: HIT-CE light colour: 830/930 Application Overview Linear luminaires Trunking systems Lunis® SL wallwasher Modario® with spot insert Modario® Shop Reflector Modario® with HDP®/CAT louvre Modario® asym. distribution Lumos® shelf luminaire Lumos® head luminaire Supermarkets & Discounters Lunis® 2 wallwasher lamps: HIT-CE or HST-CRI light colour: 830/840 Light source: LED Light colour: 3000 – 3500 K lamps: HIT-CE Light colour: 830/840 Light source: LED Light colour: 3000 – 3500 K lamps: HIT-CE Light colour: 830/840 33 light source: LED Light colour: 3000 – 3500 K lamps: T16 Light colour: 830/840 lamps: T16 Light colour: 830/840 lamps: HIT-CE or HST-CRI light colour: 830/840 light source: LED light colour: 3000 – 3500 K lamps: T16 Light colour: 830/840 light source: LED Light colour: 3000 – 3500 K light source: LED Light colour: 3000 – 3500 K light source: LED Light colour: 3000 – 3500 K light source: LED Light colour: 3000 – 3500 K Furniture, Garden and Building Centres 34 Furniture, Garden and Building Centres Furniture, Garden and Building Centres 35 Good prices, wide assortments and handicraft skills all come together in garden centres, building centres and furniture outlets. In addition many markets are aimed both at private and commercial customers and also handymen and master craftsmen. Lighting concepts need to comply with the wide range of goods on display and the requirements of customers. One of the main tasks of good light is therefore to support the clear, concise layouts of goods displays. Flexible lighting concepts Large functional buildings with highbay racking, displays and campaign areas demand a flexible lighting concept. New outlet designs can be illuminated with trunking systems that are compatible with spotlights and other lighting tools. Light as a navigator Orientation means sales success: the complete sales area is homogeneously illuminated in order to make customer searching easier, and gondola heads and campaign tables are illuminated more brightly to attract attention. Daylight control Only as much artificial light as needed: daylight control systems take into account the level of existing natural light and add only as much artificial light as is necessary for the lighting task - a good opportunity to save energy. Furniture, Garden and Building Centres Wide assortments for the house, garden and workshop Furniture, Garden and Building Centres Furniture, Garden and Building Centres 36 The lighting system must be designed so that with high ceiling heights an optimal lighting result is achieved. Trunking rails enable simple luminaire installation. Sales Halls 37 Search, find and buy Furniture, Garden and Building Centres A very wide assortment of products, goods for various applications and the transition from shelf areas to open retail spaces invite customers to browse and buy. Practical and variable general lighting is imperative for such requirements. The Modario® trunking system enables the required lighting level of at least 300 lux, and Modario® with HDP® technology (High Definition Prismatics) can be implemented to avoid disturbing reflections on glossy surfaces. This convinces with a good glare control value of UGR 19. Individual lighting accents can be set with the Modario® Power Module, enabling the outstanding accentuation of forms, colours and materials. A major advantage of the Modario® family is its professional quality; with simple mounting to often high ceilings, maximum efficiency in continuous operation and low maintenance, the system ensures superior lighting over many years. Lighting requirements + homogeneous lighting of the complete retail area: high bay reflector luminaires and large-area high bay luminaires + trunking systems with narrow/wide or asymmetric light distribution for shelf lighting + display surfaces and campaign areas can be additionally accented with spotlight systems (higher illuminance and brilliance with point light luminaires) + dust-protected damp-proof diffuser luminaires are recommended for woodsawing areas Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 HIE lamps | light colour 830/840 MH: 4.00 – 12.00 m MH: 8.00 – 15.00 m MH: 5.00 – 8.00 m LPH: 6,00 – 14,00 m Modario® Modario® Modario® NJ600 Power Module for trunking system with trunking system with reflector luminaire for mounting to Modario® aluminium reflector highly specular suspended mounting, trunking rail, extremely narrow aluminium reflector, extremely wide direct/indirect distribution | equipped medium distribution | distribution with ceiling distribution | equipped with T16 2x 35 – 80 W equipped with illumination | equipped T16 2x 35 – 80 W with HIE 150 – 250 W with T16 4x 35 – 80 W Furniture, Garden and Building Centres Furniture, Garden and Building Centres 38 High vertical illuminance levels ensure that all products on the front side of shelves are easily recognisable. This is important for example to safely remove and take down goods from above. Highbays 39 A stimulating sales area and safe storage zones Furniture, Garden and Building Centres Highbay racking in sales spaces for furniture, garden and building centres serves simultaneously as stocking and sales areas. Highbay reflector luminaires, or alternatively narrow distribution trunking systems, homogeneously illuminate main aisles and guide customers to the specialist assortments. High vertical illuminance levels prevent shelf aisles from being perceived as narrow and cavern-like, and trunking in the aisle centres ensure stimulating presentations of goods. In addition, highbay and aisle areas as stocking zones and transport routes fulfill special safety standards, as fork-lift trucks and other transport aids move heavy goods that need to be safely deposited. Required lighting levels are at least 150 lux, and in order to achieve this level at groundlevel, extremely narrow distribution luminaires are advantageous. Lighting with good colour rendering also supports safety aspects. Lighting requirements + guidance and orientation for customers + concise lighting system oriented to the shelf layouts + homogeneously illuminated aisles + high vertical illuminance for the shelves themselves Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 MH: 8.00 – 15.00 m MH: 4.00 – 12.00 m MH: 5.70 m Modario® Modario® trunking system with Power Module for trunking system with highly aluminium reflector, mounting to Modario® specular aluminium extremely narrow trunking rail, direct/ reflector, wide distribution, distribution | equipped indirect distribution | mounted to special with T16 1/2x 35 – 80 W equipped with suspension (see figure) | T16 4x 35 – 80 W Modario® equipped with T16 35 – 80 W or T16 1/2x 35 – 80 W Furniture, Garden and Building Centres Furniture, Garden and Building Centres 40 Light not only has a major influence on the growth of plants but also characterises their external appearance, and that of garden furniture and appliances as well, thus setting decisive purchasing impulses. Plants 41 Strong purchase impulses in a sea of flowers Whether radiant sunlight or an overcast sky – in a garden centre uniform lighting levels are imperative. Large glass surfaces represent a special challenge for lighting, as it is highly important to achieve a combination of natural and artificial light that satisfies needs and at the same time supports sales activities. This is achieved via high quality, daylight-dependent control systems. Furniture, Garden and Building Centres In addition, spots installed above the plant displays effectively emphasise flowers. UGR 25 as glare control value should be complied with. Sufficient tightness (IP 64 protection rating) must be categorically ensured for continuous, trouble-free operation. Only in this way are luminaires and lamps prepared for the high technical demands resulting from temperature fluctuations, high humidity and the chemical effects of pest destruction agents. Lighting requirements + plant-friendly with daylight character + resistance to temperature changes, humidity and chemical influences (pesticides, fertilisers) + illuminance of 750 – 500 lux with UGR 25 according to plant types Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 HIE | light colour 830/840 MH: 4.00 – 12.00 m MH: 3.00 – 5.00 m MH: 8.00 – 15.00 m MH: 6.00 – 14.00 m Modario® Modario® Modario® NJ600 Power Module for trunking system with trunking system with reflector luminaire for mounting to Modario® HDP® reflector, aluminium reflector, suspended mounting, trunking rail, direct wide distribution | extremely narrow extremely wide direct/indirect equipped with distribution | equipped distribution | equipped distribution | equipped T16 35 – 80 W with T16 1/2x 35 – 80 W with HIE 150 – 250 W with T16 4x 35 – 80 W Furniture, Garden and Building Centres Furniture, Garden and Building Centres 42 Gondola heads in ideal cases have double the illuminance of general lighting. This attracts customers to lateral shelf aisles, and purchase decisions at gondola heads are accelerated. Gondola Heads 43 Vital lighting accents for maximum attention It's often the right accenting that decides successful buying impulses with wide assortment ranges, and gondola heads at shelf ends are outstandingly suited for this. Lighting levels at these locations should correspondingly be significantly higher than in the general retail space. With around 1000 lux, the attention of customers is attracted to the selected goods. The same principle applies to campaign displays positioned in aisles. Furniture, Garden and Building Centres Highly precise spotlight systems with conventional lamp technology or LED technology are available for the illumination of gondola heads and display tables, and highly efficient and extremely slender Lumos® LED shelf luminaires can be installed directly in the shelf units. With their special light control these illuminate complete displays uniformly from the front to the rear panel, and because of outstanding lighting technology, without reflections or glare on glossy packaging. Lighting requirements + presentation of reduced goods and special offers with high illuminance level + accenting with factor 2 compared to general lighting + guidance function at the junctions to the shelf aisles Lighting solution Lamps: HIT-CE | light colour 830 or 840 LED | light colour 3500 K, 4000 K and 5000 K MH: 4.00 – 6.00 m MH: 4.00 – 6.00 m integrated in shelf Modario® Modario® spot insert, symmetric spot insert, rotationally Lumos® shelf luminaire for sub- medium distribution | symmetrical medium installation in shelf equipped with max. distribution | equipped bases, asymmetric HIT-CE 150 W with HIT-CE 70 W distribution | equipped with low-power LEDs, 13 – 18W Furniture, Garden and Building Centres Furniture, Garden and Building Centres 44 Good light in canopied outdoor areas gives customers a sense of trust, and the avoidance of dark zones underlines a feeling of safety. The length of stay for shopping increases. Canopied Outdoor Areas 45 Rain, snow, frost and heat. Outdoor areas categorically need highly professional, reliable lighting solutions with long lamp lifespans and long maintenance cycles. For perfect presentation of goods, high uniformity with a general illuminance value of at least 300 lux should be complied with. The various outdoor lighting systems from Siteco enable a balanced ratio of light distribution, variable luminaire mounting heights and variable distances between light points. This makes it possible to illuminate both the small outdoor areas of garden centres and the central premises of large building material outlets according to individual requirements. The systems offer good colour rendering, support customer orientation in the vertical plane and the traffic flow of people in the horizontal plane, and at the same time comply with and surpass stringent standards for glare control. Lighting requirements + safety and orientation for customers + colour-true goods presentation + high demands for temperature resistance and humidity factors, thus IP 54 protection rating Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 LED | light colour 3500 K, 4000 K and 5000 K HIE | light colour 830 or 840 HIT-DE | light colour 830 or 840 MH: 2.50 – 6.00 m MH: 2.50 – 6.00 m MH: 2.00 – 8.00 m Modario® IP64 Monsun® LED trunking system, damp-proof luminaire, SiCOMPACT A2 MINI / MIDI wide distribution | direct wide distribution with wall connection, equipped with equipped with direct asymmetric T16 49 – 80 W LED 1/2x 24 W distribution | equipped with: A2 MIDI: HIT-DE 70 – 150 W A2 MIDI: HIE 250 W Furniture, Garden and Building Centres Variable concepts, dependable in continuous operation Furniture, Garden and Building Centres Furniture, Garden and Building Centres 46 With high rooms, several light planes illuminate the space. The High Definition Prismatics (HDP®) lighting technology developed by Siteco guarantees glare-free light for cashpoint areas for example. Cashpoints 47 Buying impulses for customers, concentration for employees Spontaneous purchase decisions are often made at cashpoints. This behaviour is optimally supported by adept light control onto displays in cashpoint zones. Solutions with glare-free light and a high colour rendering index are especially convincing for such applications. Lighting requirements + legislative stipulations (500 lux, UGR 19) + VDU workstations, glare control via CAT louvre or microprismatic system + high illuminance levels to stimulate purchasing impulses Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 MH: 3.00 – 5.00 m MH: 3.00 – 5.00 m MH: 4.00 – 6.00 m Siteco special HDP® for cashpoint areas Modario® Modario® Modario® HDP® technology is ideal for areas with glare trunking system with trunking system with Power Module for control and maximum lighting quality. An indirect CAT louvre, wide HDP® reflector, direct/ mounting to Modario® component achieves a pleasant sense of space and distribution | equipped indirect wide trunking rail, direct/ avoids a cavern effect. with T16 35 – 80 W distribution | equipped indirect distribution | with T16 35 – 80 W equipped with T16 4x 35 – 80 W Furniture, Garden and Building Centres Whether bulky packages with barcodes, hand-written notes on paper for wood cuts or classic price labels on small flower pots: in all cases it's a matter of being able to read prices clearly and without mistakes. Cashpoint areas in building or construction material centres need to be big, and for optimal illumination, linear fluorescent lamp systems are especially suitable with direct or direct/indirect light distribution and a horizontal illuminance of approximately 500 lux. Glare-free light with UGR < 19 supports the continuously high concentration of cashpoint employees. 48 Furniture, Garden and Building Centres Trunking systems Application overview Sales hall Furniture, Garden and Building Centres Highbay Plants Modario® Power Module Modario® with highbay reflector Modario® with HDP®/CAT louvre lamps: T16 light colour: 830/840 lamps: T16 light colour: 830/840 lamps: T16 light colour: 830/840 lamps: T16 light colour: 830/840 lamps: T16 light colour: 830/840 lamps: T16 light colour: 830/840 lamps: T16 light colour: 830/840 lamps: T16 light colour: 830/840 36/37 38/39 40/41 Gondola head 42/43 Canopied 44/45 lamps: T16 light colour: 830/840 outdoor area Cashpoint Modario® wide distribution 46/47 lamps: T16 light colour: 830/840 lamps: T16 light colour: 830/840 Application Overview Linear luminaires Modario® IP64 Modario® with spot insert Monsun® dampproof luminaire Lumos® shelf luminaire Floodlights Highbay luminaires SiCOMPACT A2 MIDI & MINI NJ600 Reflector luminaire 49 Furniture, Garden and Building Centres lamps: HIE light colour: 830/840 lamps: HIT-CE light colour: 830/840 lamps: T16 light colour: 830/840 light source: LED light colour: 3000 – 3500 K light source: LED light colour: 3500, 4000, 5000 K lamps: HIT-DE or HIE light colour: 830/840 Specialist Stores 50 Specialist Store Specialist Store 51 Relaxing shopping for apparel and technical goods A detailed search for the perfect outfit, trying out innovative trekking equipment or the wellconsidered selection of a new television: in hardly any other retail sector do customers stay so long as in specialist stores. Good lighting helps such stays to become pleasant experiences with balanced general lighting and dramatic presentations. Well-being Glare limitation Computer screens, displays and goods with glossy surfaces are only shown at their best when customers are not disturbed by glare, and high quality lighting technology creates pleasant light with which products can be inspected in detail. Colour authenticity Clothing and shoes must appear true-tolife. Professional light ensures good colour rendition, and in addition the right specification of luminaires ensures that colours do not fade and products are not damaged. Specialist Stores Shopping in a pleasant environment and not from a catalogue or via internet is a feature of specialist stores, underlined with good light compositions and a balanced blend of general and specific lighting. Specialist Store Specialist Stores 52 Completely homogeneous general lighting helps orientation, rendering for example signs above aisles easily recognisable. Sales Space 53 Variability for changing forms of presentation Not only assortments and special offer goods change, but forms of presentation as well. Displays are redesigned and even complete shelving rows are repositioned. In such cases, lighting systems should be highly flexible, and lighting systems are suitable that are not oriented to specific shelf directions. Specialist Stores The optimal presentation of goods displays however can only be achieved with shelforiented lighting, creating a pleasant spacial atmosphere even without the implementation of additional spots. Lighting requirements + flexible lighting system (enabling design modifications) + homogeneous lighting layout without fixed reference points + high illuminance for safeguarding light requirements in all areas of the sales space Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 MH: 2.50 – 4.00 m MH: 5.00 – 8.00 m MH: 2.50 – 5.00 m MH: 2.50 – 5.00 m Modario® Modario® Modario® Hexal® -a with special shop trunking system with trunking system with trunking system with reflector for shelves, highly specular highly specular aluminium reflector, double vertical aluminium reflector, aluminium reflector, wide distribution | distribution | equipped medium distribution | wide distribution | equipped with with T16 35 – 80 W equipped with T16 1/2x equipped with T16 35 – 80 W 35 – 80 W T16 35 – 80 W or T16 1/2x 35 – 80 W Specialist Stores 54 Specialist Store Thanks to good glare elimination, customers are able to inspect products without disturbing glare and even try out technical functions. Electronic Goods 55 Glossy products displayed without glare The technical performance of devices is one thing, but today design and brand image define the economic success of mobile phones, computers, screens and hi-fi systems. In order to emphasise the aesthetic features of technological products, perfectly matched lighting is needed. Excellent glare control is achieved via diffusers, anti-glare shields and CAT louvres, and direct and reflected glare on screens, displays and other specular surfaces is reduced. Further increases in lighting flexibility are possible with the use of dimmable systems. These enable further reduction of general illuminance and thus also individually controllable glare limitation. Specialist Stores Lighting requirements + avoidance of direct and reflected glare on monitors, TV devices and displays + glare reduction with use of diffusers, anti-glare shields and CAT louvres + dimmable lighting systems for reduction of general illuminance Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 MH: 3.00 – 5.00 m MH: 3.00 – 5.00 m MH: 3.00 – 5.00 m Modario® Modario® Hexal® -a trunking system with trunking system with trunking system with CAT louvre, wide crossblade louvres, wide cross-blade louvres, wide distribution | equipped distribution | equipped distribution | equipped with T16 35 – 80 W with T16 35 – 80 W with T16 35 – 80 W Specialist Stores 56 Specialist Store An optimally designed system of general and spot lighting enables the stimulating combination of light and shadow, and warm illumination in fitting areas means a pleasant atmosphere. The primary beam direction is frontal. Campaign Areas 57 True colours for high credibility Distinctive colours, fashionable designs and convincing appearances of quality stipulate the acceptance of apparel products. For this reason, goods must be presented in a genuine, true-to-life way, because nothing is as disappointing as when a new shirt or new shoes appear completely different in natural light than in the retail store. Precisely matched illuminance levels prevent fading of colours, and at the same time such an honest lighting solution increases the credibility of a retail business because light with very good colour rendering attracts the eye to the usefulness of products. Tennis rackets, rucksacks and functional apparel along with their specific functions come are shown at their best. Specialist Stores Lighting requirements + accenting of discounted goods and special offers + double illuminance levels compared to ambient or general lighting Lighting solution Lamps: HIT-CE | light colour 830/840 or 930/940 MH: 2.50 – 5.00 m MH: 2.50 – 5.00 m MH: 2.50 – 5.00 m MH: 2.50 – 5.00 m Modario® Modario® Lunis® SL Lunis® SL spot insert, symmetric spot insert, rotationally directional spot, pan- wallwasher, pan-and- medium distribution | symmetric medium and-tiltable, asymmetric tiltable, asymmetric equipped with max. distribution | equipped narrow distribution, narrow distribution, HIT-CE 150 W with HIT-CE 35 – 70 W facetted | equipped with facetted | equipped with HIT-CE 35 – 70 W HIT-CE 35 – 70 W Specialist Stores 58 Specialist Store Advertising banners that are sometimes several metres long can only be homogeneously illuminated with a consistently uniform system. Wall Surfaces and Advertising Banners 59 Targeted messages in large format Printed on vinyl or other glossy materials, advertising messages present a challenge for lighting. Rear panels and banners with largeformat brand logos show customers at a glance whether the preferred brand or product searched for is available, thus also communicating important advertising messages. For this purpose their complete surface must be absolutely uniformly illuminated, and this is ensured by using asymmetric distribution continuous rows or wallwashers with suitable optics. Correct mounting heights and suitable distances from banners should be individually defined. Specialist Stores Lighting requirements + accenting of advertising messages and articles on vertical presentation surfaces + use of asymmetric distribution continuous rows or reflector inserts and wallwashers + compliance with optimal mounting heights and distances to banners and wall shelving Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 MH: 3.00 – 5.00 m MH: 3.00 – 5.00 m Modario® Hexal® -a trunking system with trunking system wallwashers, specifically for with aluminium wall shelving reflector, asymmetric distribution asymmetric distribution | Alternatively: equipped with Modario® with asymmetric T16 35 – 80 W reflector | each equipped with T16 35 – 80 W Specialist Store Specialist Stores 60 In order to exploit turnover potential in cashpoint areas, light is guided with a horizontal illuminance of at least 500 lux onto highlighted products. Cashpoints 61 A complete overview for easy payments Many individual transactions and busy customer traffic demand maximum concentration from cashpoint employees, but cash systems with screens are highly sensitive to glare and may impede concentration, which is why luminaires with good glare reduction values (UGR 19) are needed. These avoid direct glare and disturbing reflections on specular surfaces. Specialist Stores In specialist stores especially, many purchasing transactions are carried out with payment cards. For personnel this means controlling signatures and for customers it means entering PIN numbers. An illuminance level compliant with standards improves legibility for all participants and thus also achieves trouble-free cashpoint processes. And with very good recognition of goods, the waiting period for customers at payment areas is made more pleasant. Lighting requirements + legislative stipulations (500 lux, UGR 19) + VDU workstation, glare control via CAT louvre or microprismatic system + high illuminance levels to stimulate purchasing impulses Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 MH: 3.00 – 5.00 m MH: 3.00 – 5.00 m Siteco special HDP® for cashpoint areas Modario® Modario® HDP® technology is ideal for areas with glare trunking system with trunking system with HDP® reflector, control and maximum lighting quality. An indirect CAT louvre, wide component achieves a pleasant sense of space and distribution | equipped direct/indirect wide avoids a cavern effect. with T16 35 – 80 W distribution | equipped with T16 35 – 80 W MH: 3.00 – 5.00 m Novaluna® S oder Novaluna® P with HDP® technology, direct/ indirect distribution | equipped with T16 35 – 80 W 62 Specialist Store Point light luminaires Trunking systems Application overview Lunis® SL directional spot Lunis® SL Wallwasher Modario® spot insert Modario® with HDP® reflector Modario® with shop reflector Sales rooms 52/53 lamps: T16 light colour: 830/840 Electronics 54/55 Campaign areas 56/57 lamps: HIT-CE light colour: 830/840 lamps: HIT-CE light colour: 830/840 lamps: HIT-CE light colour: 830/840 Walls and advertising banners Specialist Stores 58/59 Cashpoints 60/61 lamps: T16 light colour: 830/840 Application Overview 63 Linear luminaires Modario® with CAT louvre Modario® with cross-blade louvre lamps: T16 light colour: 830/840 Hexal® wide distribution Hexal® with cross-blade louvre Modario® with wallwasher Hexal® with asym. reflector lamps: T16 light colour: 830/840 lamps: T16 light colour: 830/840 Novaluna® S/P with HDP® lamps: T16 light colour: 830/840 lamps: T16 light colour: 830/840 lamps: T16 light colour: 830/840 lamps: T16 light colour: 830/840 lamps: T16 light colour: 830/840 lamps: T16 light colour: 830/840 Specialist Stores Modario® with alu reflector Outdoor Areas and Stock Areas 64 Outdoor Areas and Stock Areas Outdoor Areas and Stock Areas 65 Safety and a good overview for customers and employees Open parking areas and suitable lighting for facades and entrance areas communicate first impressions for retail outlets. Lighting characterises the first indications of quality with a company and thus also acceptance by its customers. Safety for employees is also an important factor, and standard-compliant lighting of delivery zones and storage space is an elementary contribution to trouble-free work processes. Trust Completely homogeneous illumination of parking lots gives customers a feeling of protection from accidents. People can be easily recognised between vehicles, and optimal outdoor lighting also achieves trust because it prevents risk of attack. The most important business card for a retail outlet: a well-presented facade that underlines brand perception, either with accent lighting or colour illumination. Important is that entrance areas and interior design are stylistically compatible. Reliability Outdoor luminaires need to withstand wind and weather, should require little maintenance, should be reliable in continuous operation and for delivery and traffic zones they must comply with high protection ratings. Outdoor luminaires also prevent danger, for example during delivery work. Outdoor Areas and Stock Areas Brand perception 66 Outdoor Areas and Stock Areas Safe and inviting for all traffic zones The lighting of traffic and parking areas influences customer evaluation far before their entering a retail space. Well-illuminated open parking lots or lots in roofed car parks increase traffic safety by for example making children between cars more easily recognisable. They also make parking easier, but primarily communicate a feeling of personal safety. Poorly visible dark zones on the other hand may have a repulsing effect to dissuade customers from visiting a retail outlet. Outdoor Areas and Stock Areas Lighting requirements for car parks + safety and orientation for pedestrians and drivers + illuminance: to 300 lux in entry and transit areas + minimum protection rating IP 64 Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 LED | light colour 3500 K, 4000 K and 5000 K MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m Monsun® LED Modario® IP64 damp-proof luminaire, trunking system, direct wide distribution | wide distribution | equipped with equipped with LED 1/2x 24 W T16 49 – 80 W Parking Lots 67 Siteco master luminaires impress with maximum economy, and this can be further optimised with control technology. The luminaires convince in application with high modularity and flexibility. They feature low maintenance and solid construction, and even a limited luminaire spectrum with a low number of lamps ensures high quality lighting results. The Siteco master luminaire with their globally recognised radial facetted optics for conventional lamp technologies or the patented High Definition Cover of the Streetlight 10 LED set standards in terms of light quality and light control. They ensure that light only reaches the parking surface and that neither drivers are dazzled nor residents annoyed. Optimal visual comfort in this application is supplied by neutral white light (4000 K). Lighting solution Lamps: HIT-CE | light colour 830 or 840 HST | light colour 830 or 840 LED | light colour 3500 K, 4000 K and 5000 K MH: 5.00 – 8.00 m MH: 5.00 – 8.00 m MH: 5.00 – 8.00 m Streetlight 10 mini SiCOMPACT® A2 MIDI SQ 100 mast luminaire, floodlight for mast mast luminaire, asymmetric distribution | mounting, narrow wide asymmetric wide equipped with distribution | equipped distribution | equipped LED 51 W Basic with LED 103 W with HIT-CE 90 – 140 W or HST 70 – 150W Outdoor Areas and Stock Areas Lighting requirements for parking lots + creating a friendly, attractive atmosphere for customers + flexibility and safety via the lighting system + least possible quantity of luminaires with optimal light quality (low investment) + simple maintenance and long service life for efficient operation + illuminance: ≥ 7.5 lux + Minimum protection rating: IP 65 Outdoor Areas and Stock Areas 68 Outdoor Areas and Stock Areas Asymmetric and wide distribution floodlights ensure uniform lighting of facades, and even from a distance they communicate an impression of size, and thus also the assortment depth of the retail outlet. Facades 69 Facades as major brand messenger Large slogans and corporate colours are often seen on the facades of building and garden centres, and strikingly presenting corporate design is the main task of facade lighting. The lighting should be homogeneous and not overly dramatic, as lighting is not an end in itself for such applications but should attract attention to the brand. After all, brand binding is an important aspect for long-term economic success. In order to attract the eye to buildings, illuminance levels should be set higher than surrounding traffic areas. Lighting requirements + accenting or illuminance of facades or architectural details with floodlights or wall luminaires + coloured light enables accents to be set and increases attention Lamps: HIT-DE | light colour 830 or 840 HIT-CE | light colour 830 or 840 HIT-DE-CE | light colour 830 or 840 T16 fluorescent lamp | light colour 830 or 840 MH: on-site Colour filters enable facades to be individually and emotionally illuminated. MH: on-site ground recessing MH: to 5 m SiCOMPACT A2 MINI / MIDI SiCOMPACT R1 MINI S CB 90 CL LINEAR 60 projector, ground recessed linear luminaire for wall floodlight with wall rotationally symmetric luminaire, mounting, direct fixing, direct asymmetric distribution | equipped asymmetric distribution | symmetric distribution | distribution | equipped with HIT-CE 35 – 70 W equipped with equipped with HIT-DE-CE 70 – 150 W T16 14 – 24 W with A2 MINI: HIT-DE 70 – 150 W A2 MIDI: HIT-DE 250 – 400W Outdoor Areas and Stock Areas Lighting solution Outdoor Areas and Stock Areas 70 Outdoor Areas and Stock Areas Horizontal illuminance of 1500 to 2000 lux ensures that entrance areas clearly stand out from their surroundings, becoming a natural focus of attraction for customers. Canopy Roofs 71 A hearty welcome right at the start First impressions are what count, and this fundamental principle in the retail business also applies of course to the outer part of an entrance area for any business. If it is well illuminated, it underlines the assumption of convincing goods presentations on the inside, and this is an important factor for overall economic success. Successful illumination of the outer entrance area also has a guiding function: with an essentially higher lighting level than traffic areas, attention is attracted to the entrance. This makes orientation easier for customers and avoids disturbing irritations. Lighting solution Lamps: HIT-CE | light colour 830 or 840 MH: 3.00 – 7.00 m MH: 3.00 – 7.00 m Lunis® IP 54 Lunis® C Lunis® IP 54 surface mounted down- recessed downlight, light, symmetric wide symmetric medium distribution | equipped distribution | equipped with HIT-CE 70 – 150 W with HIT-CE 70 – 150 W Outdoor Areas and Stock Areas Lighting requirements + light supports orientation + higher illuminance levels entice customers into retail spaces 72 Outdoor Areas and Stock Areas Porch lighting optically entices customers into sales spaces. Horizontal illuminance values of 1500 to 2000 lux are especially suitable. Outdoor Areas and Stock Areas Lighting requirements Mounting heights to 3.5 m + attraction and orientation point for customers + establishment of an inviting, friendly atmosphere (point light sources) Lighting solution Lamps: QPAR51 | light colour 830 or 840 HIT-CE | light colour 830 or 840 T16 fluorescent lamps | light colour 830 or 840 MH: 3.00 – 5.00 m MH: 3.00 – 6.00 m MH: 3.00 – 5.00 m CL luminaire Lunis® SL surface-mounted recessed downlight, recessed or surface- luminaire, symmetric symmetric wide mounted luminaire, wide distribution | distribution | equipped symmetric wide equipped with with HIT-CE 70 W distribution | equipped QPAR51 70 – 150 W Tecario® with T16 35 – 49 W Porches 73 An attractive transition into a world of products It's in the porch area of a retail outlet that the promise of a pleasant shopping experience made outside is deemed to be kept or not. Customers should be invited into the sales space with a bright, pleasant atmosphere. Higher illuminance levels than the surroundings are recommended. Modern porch concepts simultaneously satisfy several functions. They regulate the climatic conditions of this transition area, support the heat efficiency of the complete retail space and in larger buildings are lucrative presentation zones for special offer goods. In building, garden and furniture markets, porches have developed from narrow transition zones with poor illumination to large, independent sales areas. Porches with large glass surfaces represent a special challenge for lighting, and incorrectly aligned spotlight systems may create unpleasant reflected glare in fenestration. Lighting solution Lamps: HIT-CE | light colour 830 or 840 HIE | light colour 830 or 840 MH: 3.00 - 7.00 m MH: 6.00 - 14.00 m MH: 3.00 - 5.00 m Lunis® C NJ600 surface mounted reflector luminaire for recessed downlight, downlight, symmetric suspended installation, symmetric medium wide distribution | extremely wide distribution | equipped equipped with distribution with ceiling with LED max. 45 W HIT-CE 70 – 150 W illumination | or HIT-CE 70 W equipped with HIE 150 – 250 W Lunis® 2 mini Outdoor Areas and Stock Areas Lighting requirements Mounting heights to 6.0 m + attraction and orientation point for customers + establishment of an inviting, friendly atmosphere (point light sources) 74 Outdoor Areas and Stock Areas Outdoor Areas and Stock Areas Canopied loading platforms must be illuminated with at least 100 lux. This enables the correct reading of delivery documents and safe use of tools and fork-lift trucks. Lighting requirements Outer area + guarantee of safety for people and vehicle traffic + safe loading and unloading + at least IP54 protection for luminaires installed below canopies and IP65 for exposed luminaires + illuminance at least 100 lux Lighting solution Lamps: HIT-DE | light colour 830 or 840 HIE | light colour 830 or 840 LED | light colour 3500 K, 4000 K and 5000 K MH: 4.00 – 8.00 m MH: 4.00 – 12.00 m MH: 4.00 – 8.00 m SiCOMPACT A2 MINI SiCOMPACT A2 MIDI floodlight with wall floodlight with wall damp proof luminaire mounting, direct mounting, direct direct wide distribution, asymmetric distribution, asymmetric distribution, IP 65 | equipped with IP 66 | equipped with IP 66 | equipped with LED 1/2x 24 W HIT-DE 70 – 150 W HIE 250 W Monsun® Siteco Sales Headquarters Germany Siteco Worldwide Sales Representatives Siteco Beleuchtungstechnik GmbH Georg-Simon-Ohm-Straße 50 83301 Traunreut Germany phone: +49 (0) 8669 33-0 +49 (0) 8669 33-397 fax: e-mail: info@siteco.de Austria (Central Office) Siteco Östereich GmbH Leonard-Bernstein-Straße 10 1220 Vienna Austria phone: +43 1 250 24 0 +43 1 250 24 255 fax: e-mail: info@siteco.at Denmark Siteco Denmark Representative Odinsvej 31 6500 Vojens Denmark phone: +45 73 54 04 50 +45 73 54 04 51 fax: e-mail: info.dk@siteco.com Czech Republic Siteco Lighting, spol s.r.o. U Nikolajky 1085/15 15000 Praha 5-Smichov Czech Republic phone: +420 251 013 800 fax: +420 251 560 772 e-mail: info@siteco.cz Italy Siteco Lighting Systems S. r. I. Viale Fulvio Testi, 11 20092 Cinisello Balsamo Italy phone: +39 02 66 11 71 07 fax: +39 02 66 11 30 56 e-mail: info@sitecoitalia.it Malaysia Siteco Lighting (M) Sdn. Bhd. No 3A-15, IOI Business Park, No 1, Persiaran Puchong Jaya Selatan, No 1 47100 Puchong Malaysia phone: +60 380704722 +60 380708845 fax: e-mail: info@siteco.com.my Norway Siteco Belysning AS Tevlingveien 23 1081 Oslo | Norway phone: +47 23 37 32 50 fax: +47 23 37 32 60 e-mail: siteco@siteco.no Poland Siteco Lighting Poland Sp. z o.o. Migdalowa 4 02-796 Warszawa Poland phone: +48 22 645 11 83 fax: +48 22 645 11 84 e-mail: siteco@siteco.pl Slovenia Siteco Sistemi d.o.o Trzaska c.23 2000 Maribor Slovenia phone: +386 23 00 42 77 fax: +386 23 32 52 02 e-mail: slovenia@siteco.com Switzerland Siteco Schweiz AG Airport Business Center 62 3123 Belp-Bern Switzerland phone: +41 (0)31 818 28 28 fax: +41 (0)31 818 28 20 e-mail: info@siteco.ch Turkey Siteco Aydinlatma Teknigi Tic. ve San. Ltd. Sti. Fahrettin Kerim Gökay Cad. No:31 Altunizade - Üsküdar Turkey phone: +90 216 327 45 45 fax: +90 216 545 51 51 e-mail: info@siteco.com.tr Middle East (Central Office) Siteco Beleuchtungstechnik GmbH Dubai Branche Al Shoala Building, A Block, 2nd floor 204-205 Dubai phone: +971 4 294 44 72 fax: +971 4 294 44 79 e-mail: info.me@siteco.com Russia CIS (Central Office) Siteco Lighting Systems Krasnoproletarskaya str. 7 Building 2 127006 Moscow Russia phone: +7 495 7925374 +7 495 7925302 fax: e-mail: info@siteco.ru Spain Siteco Lighting S.L.U. Ronda de Europa, 5 28760 Tres Cantos Madrid | Spain phone: +34 91 514 7050 fax: +34 91 514 7661 e-mail: esinfo@siteco.com Siteco Light for people. Worldwide. Find your current Siteco contact person anywhere in the world here www.siteco.com/contacts Siteco Customer Service Queries concerning product technology: phone: +49 (0) 8669 33-844 fax: +49 (0) 8669 865 32-944 e-mail: technicalsupport@siteco.de Questions about delivery times and order: phone: +49 (0) 8669 33-822 fax: +49 (0) 8669 33-397 The complete range of innovative Siteco Lighting Tools for the realisation of your projects can be found in our current product catalogues: • Siteco Lighting Tools Interior • Siteco Lighting Tools Exterior or at www.siteco.com Order No. 1833 Subject to modifications ©Siteco Marketing 08/2011 1st edition | 3,000 FW United Kingdom Siteco Limited 3-4 Grosvenor Business Park Horsfield Way Stockport SK6 2SU United Kingdom phone: +44 1 61 40 60 800 fax: +44 1 61 49 46 756 e-mail: info@siteco.co.uk Siteco Beleuchtungstechnik GmbH Georg-Simon-Ohm-Straße 50 83301 Traunreut | Germany Tel.: +49 (0) 8669 33-0 Fax: +49 (0) 8669 33-397 E-Mail: info@siteco.de Web: www.siteco.com Delivery and Warehousing 75 For safe delivery and trouble-free operations The simple delivery of goods, their correct booking and rapid transfer to the inventory are the backbone of trouble-free retailing. Various lighting requirements correspond to the diverse activities: - workstations with VDU screens require lighting levels of 500 lux and increased glare control (UGR 19). - areas with reading tasks involving delivery notes and warehouse documents must have at least 300 lux. - permanently occupied workplaces demand at least 200 lux. - areas not in continuous use must be illuminated with at least 100 lux. With the selection of luminaires and lamps the climatic conditions of the spaces must be considered. With lower temperatures and humidity levels such as in cold stores, luminous flux from fluorescent lamps decreases dramatically. The efficiency of LED luminaires on the other hand even increases in such conditions. Sufficient lighting is imperative for the stable stacking of palettes and boxes. Dark zones create danger in such circumstances. Outdoor Areas and Stock Areas Lighting requirements Indoors + permanently manned workstations: 200 lux + areas with reading tasks: 300 lux + other areas: 100 lux + lighting concept dependent upon climatic conditions (temperature, humidity etc.) + use of damp-proof luminaires with higher protection rating for special climatic applications Lighting solution Lamps: T26 fluorescent lamps | light colour 830 or 840 T16 fluorescent lamps | light colour 830 or 840 LED | light colour 3500 K, 4000 K and 5000 K MH: 5.00 – 8.00 m MH: 5.00 – 8.00 m MH: 5.00 – 8.00 m Modario® Monsun® LED FR 100 IP 64 trunking system damp-proof luminaire, damp-proof luminaire, with aluminium direct wide distribution symmetric wide reflector, IP 65 | equipped with distribution, IP 65 | wide distribution | LED 1/2x 24 W equipped with equipped with T16 1/2x 35 – 80 W T26 1/2x 36 – 58 W 76 Outdoor Areas and Stock Areas Application overview Outdoor areas Parking lots Facades Streetlight 10 mini SQ 100 SiCOMPACT A2 MIDI lamps: LED light colour: 3500, 4000, 5000 K lamps: HIT-CE or HST light colour: 830/840 light source: LED light colour: 3500, 4000, 5000 K SiCOMPACT A2 MINI or MIDI 67 68/69 lamps: HIT-DE light colour: 830/840 Delivery 74 lamps: HIE light colour: 830/840 Application overview Indoor/canopied outdoor areas Monsun® dampproof luminaire Car parks Monsun® dampproof luminaire Lunis® IP 54 Lunis® SL 66 Outdoor Areas and Stock Areas light source: LED light colour: 3500, 4000, 5000 K Canopies 70/71 lamps: HIT-CE light colour: 830/930 Porches 72/73 lamps: HIT-CE light colour: 830/930 Warehouses 75 light source: LED light colour: 3500, 4000, 5000 K lamps: T26 light colour: 3500, 4000, 5000 K Application Overview SiCOMPACT A2 MINI or MIDI SiCOMPACT R1 MINI S CB 90 CL LINEAR 60 lamps: HIT-CE light colour: 830/840 lamps: HIT-DE-CE light colour: 830/840 lamps: T16 light colour: 830/840 lamps: HIT-DE or HIE light colour: 830/840 Lunis® 2 mini 77 Monsun® dampproof luminaire light source: LED light colour: 3500, 4000, 5000 K Lunis® C CL luminaire NJ600 reflector luminaire Modario® IP 64 Tecario® Outdoor Areas and Stock Areas lamps: T16 light colour: 830/840 lamps: HIT-CE light colour: 830/930 light source: LED or HIT-CE light colour: 830/930 lamps: HIT-CE light colour: 830/930 lamps: QPAR51 light colour: 830/930 lamps: HIE light colour: 830/840 lamps: T16 light colour: 830/930 lamps: T16 light colour: 830/840 78 References Across the world, renowned companies sell with Siteco light Supermarkets Discounters Drug stores Specialist stores ADEG Carrefour Coles EDEKA Kaufland Leclerc Marktkauf Mercator Merkur Metro REAL REWE Tesco/Kipa ALDI Süd Billa Hofer Leaderprice LIDL Metro Netto Norma Penny Zielpunkt BIPA Ihr Platz/drospa Müller Rossmann Schlecker Technology DSGi Media Markt Saturn Apparel Galeria Kaufhof Vögele Sports Decathlon Intersport Building and garden centres Bauhaus bauMax Baywa Hornbach OBI Praktiker Furniture outlets IKEA XXXLutz WEKO Siteco Service Individual and professional Siteco service Wholesale and retail are in themselves complex systems with merchandise management, assortment selection and many other factors, and the same applies for the professional lighting of these sectors. For this reason we are glad to support you in all your planning and construction stages for the realisation of qualitative, sales-promoting lighting. We would be pleased to help you plan a lighting concept for your company in which we would also supply lighting calculations if required. After all, lighting is all about emotions, but its systematic use is based on physical laws and professional calculations. Place your trust in our specialists and the expertise of Siteco, gathered over the course of many decades. Customer-specific solutions with us don't end in flowery phrases and coloured pictures. We gladly provide aid in the planning and implementation of your construction projects and support you with complete order processing, and we coordinate logistics processes with you in detail to ensure efficient constructional progress. If required, project approval together with Siteco experts can take place on-site. In addition we can also draw up inspection documents on-site so that you are able to sustainably profit from efficient, sales-promoting lighting. We're sure you’ll agree: good light sells better. 79