Institute of Creative Industries Design NCKU
FACULTY
LIOU, SHUENN-REN (Chair) Ph.D., Architecture, University of Michigan
CHEN, CHIEN-HSU
Ph.D., Industrial Engineering, University of Texas at Arlington
CHIEN, SHENG-FEN
Ph.D., Computational Design, Carnegie Mellon University
CHUN, HSIAO-LING
Ph.D., Creative Industries, University of Warwick
GOH, YI-SHENG
Ph.D., Consumer Affairs, Auburn University
JENG, TAY-SHENG
Ph.D., Architecture, Georgia Institute of Technology
KUNG, SHIANN-FAR
Ph.D., Geography, University of Cambridge
LIN, HUI-WEN
Ph.D., Architecture, National Cheng Kung University
LIOU, SHYH-NAN
Ph.D., Psychology, National Taiwan University
LUH, DING-BANG
Ph.D., Industrial Design, Illinois Institute of Technology
SHIEH, MENG-DAR
Ph.D., Mechanical Engineering, University of Florida
TURNER, MING
Ph.D., Art History and Theory, Loughborough University
YANG, CHIA-HAN
Ph.D., Management of Technology, National Chiao Tung University
GROUP A
Brand & Marketing
Planning
“Think Big & Take Action.
ICID encourages students to be ambitious and
facilitates them to be change makers in creative
industries and design.”
SHUENN-REN LIOU
Chair of ICID
PROGRAM
Local or international students with a four-year
honors baccalaureate (in any major) or
equivalent are eligible to apply for the Master
Program. The degree requires a minimum of
two years of study, allowing for a maximum of
four years.
Common required courses for:
Master Program
INTRODUCTION TO CREATIVE INDUSTRIES
CREATIVE INDUSTRIES EXPERIENCE (1)
CREATIVE INDUSTRIES EXPERIENCE (2)
SEMINAR (1)
SEMINAR (2)
Promise good experience through
strategic planning
Ph.D. applicants are required to have a
master’s degree (in any major) or equivalent,
and completion of the Ph.D. program takes
from two to six years.
Media and Interaction Design (Group B)
Education and research aspects:
1. Interaction Design
2. Human Computer Interaction
3. Smart Environment
4. Digital Media
Industry and Service
Innovation
Group B, focusing on interaction media design, is one of ICID with Doctoral and
Master programs. The research issues are related to Interaction Design, Human
Computer Interaction, Smart Environments and Digital Media, which promote the
quality of human life and the development of creative industries. Many of the
staff’s works have received awards in major competitions all over the world and
have been recognized in industry-university cooperation.
Brand & Marketing Planning (Group A)
Education and research aspects:
1. Management and Marketing of Creative Industries
2. Consumer behavior and User experiences of Creative Industries
Brand & Marketing Planning focuses on cultivating students’ knowledge of brand
management and marketing planning as well as advancing understanding of
consumer behavior and user experience. With the knowledge of consumer behaviors,
the concept of brand values, marketing evaluation as well as strategic marketing and
management in the cultural and creative industries in particular, students are encouraged to integrate culture, art, life, creativity and commodity production, and to further
establish new brands and commercialize and industrialize their creative designs.
GROUP C
GROUP B
Media and Interaction
Design
Explore interactivity
and communication through
real-world problems and prototyping.
Industry and Service Innovation (Group C)
Education and research aspects:
1. Development of Creative Industries
2. Establishment of Creative Industries and Enterprises
Group C focuses on students’ ability to investigate and develop the service of
creative industries. During their study of industry cases, student will conduct and
create new business model by analyzing current industrial development. It will
reinforce students’ innovation and design application in industry and service
design. After completing their market investigation, business evaluation, and
marketing strategies development, students are encouraged to propose their
creative service ideas as a creative industries pioneer project.
Cultivating Sustainable Creative Industries
Ph.D. Program
Group A Courses
Group B Courses
Group C Courses
CREATIVE INDUSTRIES STUDIES (1)
CREATIVE INDUSTRIES STUDIES (2)
SEMINAR (1)
SEMINAR (2)
CREATIVE PRODUCT DESIGN (CORE)
BRANDING AND MARKETING (CORE)
MARKETING IN CREATIVE INDUSTRIES
CONSUMER BEHAVIOR
DIGITAL DESIGN IN CREATIVE INDUSTRIES (CORE)
INTERACTION DESIGN RESEARCH (CORE)
COMPUTATIONAL MEDIA
DESIGN FOR AFFECTIVE INTERACTION
CREATIVE INDUSTRIES INVESTIGATION (CORE)
CREATIVE SERVICE DESIGN (CORE)
CREATIVE INDUSTRIES PLANNING
INDUSTRY RESEARCH
MANAGING CREATIVE ENTERPRISES
Institute of Creative Industries Design NCKU
ENVIRONMENT
TAINAN
NCKU
Tainan is a city in southern Taiwan and is the
oldest city on the island, governed as one of
the special municipalities. It is also one of
Taiwan’s cultural capitals, for its rich folk
culture including the famous local snack food,
extensively preserved Taoist rites and other
living local traditions covering everything from
childbirth to funerals. The city is home to the
first Confucian school–temple and countless
other historical monuments.
National Cheng Kung University aims to
develop into a world-class comprehensive
university. The university educates future
leaders with humanistic and professional
grounding, creativity, global vision and social
consciousness. It promotes interdisciplinary
research which can benefit our society and
mankind as a whole.
INSTITUTE OF
CREATIVE
INDUSTRIES
DESIGN
National Cheng Kung University
國立成功大學創意產業設計研究所
INTRODUCTION
Centrally located at a top-tier university in
an advanced high-tech and service
economy in the Asia-Pacific Region, the
Institute of Creative Industries Design
(ICID) of the National Cheng Kung
University cultivates future generations of
innovative academic, entrepreneurial and
industrial leaders. Building on the
dynamics and cultural heritage of both
the East and the West, the ICID harnesses
the strength of a network of excellent
national and international partners. As a
leading graduate design school engaging in design education, research and
consultancy, the ICID strategically
integrates design thinking and academic
rigor to envision futures that meet the
desires of people and the needs of
businesses.
ACTIVITIES
ICID organizes workshops, visits to local and
national industries, the ICCC International
Conference and an International Day. It also
publishes the International Journal of Cultural
and Creative Industries (I JCCI).
2012 NCKU ICID-QUT CIF International Workshop
Visiting the local design hotel in the experience class
2010 NCKU ICID-KAIST GSCT Joint Workshop
For more information please visit: www.icid.ncku.edu.tw
Students’ board game design in the 2012 International Service Innovation Design Conference
The ICID engages in multiple, localized and international areas of research, with the aim to cultivate talent from a wide range of abilities, as well
as working to unite the power of industry, government, academia, research organizations, and
the wider community in order to make Creative
Industry sustainable while developing under the
pressures of globalization.