CEDIA WHITE PAPER Understanding 4K Technology: What You Need to Know as an Industry Professional. © 2014 CEDIA TABLE OF CONTENTS 01Introduction 3 02 What is Ultra HD technology? Understanding Visual Acuity and Viewing Experiences in 1080p HD and Ultra HD-4K 3 3 03 Ultra HD-4K Data Ultra HD-4K signal The HDMI Specification – Data rate for 4K (2160p) 5 5 5 04 Ultra HD-4K Format & Bandwidth HDMI Signaling Speed Background on Bandwidth HDMI Bandwidth 6 7 8 8 05 Unified Clock & Variable Video Blanking (HDMI Data Island Periods) 8 06 Ultra HD Delivery Platforms and Distribution Device Hardware3 HDMI Cable suitability DisplayPort CATx Cable Extension Systems HDBaseT™ Fiber Blu-ray Broadcasting and Streaming 11 11 11 11 12 12 12 12 12 07 Ultra HD-4K Color – Present-Day xvYCC Improvements and Future Possibilities 13 08 Ultra HD-4K Content Available Now 13 09 How Will 4K Impact My Business? 14 10Conclusion 14 11Resources 14 UNDERSTANDING 4K TECHNOLOGY 01 INTRODUCTION Manufacturers are always looking for ways to improve their products, especially in the field of technology. With display resolutions, cables, discs and 3D technology being revamped and reworked, TV displays are becoming more detailed, lifelike and visually appealing. Ultra HD-4K technology makes use of higher pixel density, larger screens and the human eyes’ visual acuity to create a more detailed, indepth image on display screens. This white paper is a companion piece to CEDIA’s consumer-oriented “What is Ultra High Definition and Why Does it Matter?” and will focus on what Ultra HD-4K technology is in greater detail, examine where the technology is heading and discuss what this means for CEDIA members. Therefore, engineers have been working on a new standard for viewing, called Ultra High Definition (Ultra HD), which has four times the resolution of a 1080p display (3840 x 2160) and is equivalent to an 8-megapixel image. What this means for the TV viewer is that the image will be extremely sharp even when one is viewing from a very close distance. On a 1080p display, viewers who sit too close to the screen will see little squares which are actually the spaces between the pixels. On an Ultra HD display, the pixels are so small that it would take a magnifying glass to view the space between them at normal viewing distances. Simply viewing on an Ultra HD display does not automatically guarantee a better image, because there are many other variables, such as transmission quality and the actual content, but it certainly improves the possibilities. 02 WHAT IS ULTRA HD TECHNOLOGY? “Full HD” or 1080p are both ways to describe a display consisting of 1,080 lines of vertical resolution and 1,920 of horizontal resolution. 4K is also known by multiple names, such as 2160 and Ultra HD. For the purposes of consistency, this technology will be referred to as Ultra HD-4K throughout this document. Ultra HD-4K must be approximately four times the total resolution of 1080p, or at least two times the vertical resolution and two times the horizontal resolution of 1080p. Most Ultra HD-4K should therefore have an approximate aspect ratio of 3840 (1.89:1) or 4096 (1.90:1). The Consumer Electronics Association’s 4K Working Group decided in the fall of 2012 to call the 4K product category Ultra HD in order to minimize consumer confusion and position Ultra HD-4K performance as being beyond current HDTV standards. It is important to be familiar with both the technical terms as well as those terms used to describe Ultra HD-4K in the sales world in order to understand and sell this technology to clients. The increase in pixel density allows for more details and less-visible pixel images, amounting to a clear, vivid image on the screen. Ultra HD-4K has the potential to make use of larger screen sizes while providing a better-looking image than Full HD resolutions are capable of; therefore, the industry has deemed it worthy of the classification “ultra-resolution.” UNDERSTANDING VISUAL ACUITY AND VIEWING EXPERIENCES IN 1080P HD AND ULTRA HD-4K The key to understanding improvements in Ultra HD4K digital imaging is to focus on the improvements in analog imaging and what that means for future media technology and content. It is projected that Ultra HD technology will offer a similar cinematic experience for the consumer in the home as IMAX offers in movie theaters. Using 35mm film in theaters was the norm for about a century. Efforts to improve film’s image quality acuity began as early as 1929. By 1970, IMAX appeared in the cinema industry scene. IMAX film is 3395 square millimeters - almost ten times more than 35mm’s 408.27 - and the images are sharper, more detailed and more realistic. According to CEA’s “Ultra HighDefinition: State of the Industry” white paper, the higher resolution translates to more of the subtle clues that contribute to the consumer seeing distance and help convey a “looking through the window” feel. The IMAX experience is about the audience sitting closer to larger screens than was previously possible with the use of 35mm film. Similar to IMAX, the Ultra HD experience is about sitting closer to screens larger than the average 1080p display. CEDIA’s “Selecting Display Size based on Room Size and Seating” white paper examines how visual acuity and viewing angles determine the amount of detail an individual can see on the screen. For the average consumer with a 1080p display, the seating distance should be three times the © 2014 CEDIA 3 UNDERSTANDING 4K TECHNOLOGY height of the display to allow for a 33° horizontal viewing angle and an 18° vertical viewing angle. This calculation means that the viewer is sitting far enough from the display to not notice the spaces between the pixels. 21.95mm x 18.6mm However, because screen size and seating distance work together, if the viewing distance is reduced or the screen size is increased, the viewer will notice the spaces between individual pixels and experience an issue known as the “screen door effect.” This effect takes away from the immersive experience that highdefinition displays hope to create and is not ideal in any situation. 35mm Academy Format With four times as many pixels and less visible space between pixels, Ultra HD-4K displays positioned at the same distance from the viewer as 1080p are able to display a better overall picture. In fact, in his blog post “What is the Point of Diminishing Returns for TV Screen Sizes?”, CEA Chief Economist and Director of Research Shawn Dubravac calculates that if a consumer replaces their 55-inch HD TV with an Ultra HD-4K TV of the same size, they can sit four feet away instead of the average seven. Similarly, the consumer could remain seven feet from the screen and simply upgrade to a 92-inch, or even 153-inch, Ultra HD-4K TV for a full immersive experience. This technology presents the first logical opportunity for consumers to buy the big screen they have always wanted without needing to expand their room size or stray from the recommended seating distance. There are some sources who say that the pixels of Ultra HD-4K displays are too small for the consumer to notice any significant benefit at a normal seating distance; however, according to CEA’s “Ultra HighDefinition: State of the Industry” publication, human vision is a much more complicated process than simple visual acuity suggests. In fact, the report states, “’Visual hyperacuity’ is the ability of the human visual system to recognize details — such as lines and edges — an order of magnitude better than would be predicted by simple acuity.” The white paper states that with regards to Ultra HD-4K, the higher resolution works well with the complicated process of human vision. 70mm x 48.5mm 70mm IMAX Format Figure 1.1 4K UHD: 3840 x 2160 HD: 1920 x 1080 SD: 720 x 480 Figure 1.2 4 © 2014 CEDIA UNDERSTANDING 4K TECHNOLOGY 03 ULTRA HD-4K DATA The downside to Ultra HD-4K is that since there are more pixels, there is also more data that needs to be transmitted from a source to the display. Luckily, all the players in the industry are currently working to overcome this obstacle. ULTRA HD-4K SIGNAL UltraHD-4K is approximately four times the pixel resolution of 1080p, but requires twice to four times the bandwidth through HDMI®, depending on frame rate and color space. In order to understand the specific bandwidth requirements and implications at both hardware and transport layers, it is prudent to explore how this new format is currently defined in the HDMI specification, and the implications therein for system design and implementation. HDMI is the current predominant format in the encrypted HD-AV (with DRM) delivery space for both commercial and consumer electronics. THE HDMI SPECIFICATION – DATA RATE FOR 4K (2160P) Ultra HD-4K formats and requisite data rates were originally defined for the CE space in the 2009 release of the HDMI v1.4 specification, encompassing frame rates from 24 to 30fps. The HDMI 2.0 specification of 2013, which runs concurrently as an optional addendum to HDMI 1.4, cross-references the CEA-861-F standard to define further formats and applications, some of which result in higher bandwidth requirements. The specifications define the horizontal resolution (Hres) and frame rate subsets, and corresponding TMDS clock and data rates, as follows; HDMI 1.4 Active Pixel Res Color Frames per Second Pixel Aspect Ratio 4,096 x 2,160* 8-bit RGB/YCbCr 4:4:4 24p 1:1 4,096 x 2,160* 10/12-bit YCbCr 4:2:0/4:2:2 24p 1:1 3,840 x 2,160^ 8-bit RGB/YCbCr 4:4:4 23.98, 24, 25, 29.97, 30p 1:1 3,840 x 2,160^ 10/12-bit YCbCr 4:2:0/4:2:2 23.98, 24, 25, 29.97, 30p 1:1 Active Pixel Res Color Frames per Second Pixel Aspect Ratio 4,096 x 2,160* 8-bit YCbCr 4:2:0 (Y420VDB) 50,59.94,60p 1:1 4,096 x 2,160* 10/12-bit YCbCr 4:2:0/4:2:2 50,59.94,60p 1:1 3,840 x 2,160^ 8-bit YCbCr 4:2:0 (Y420VDB) 50,59.94,60p 1:1, 4:3‡ 3,840 x 2,160^ 10/12-bit YCbCr 4:2:0/4:2:2 50,59.94,60p 1:1, 4:3‡ HDMI 2.0 Table1.1 * Referenced in CEA-861-F as 2160p (SMPTE) ^ Referenced in CEA-861-F as 2160p † HDMI 2.0 does not specify 2160p HFR (50-60fps) 4:4:4. 4:2:2 is maximum. ‡ 1:1 Pixel ratio results in 16:9 (1.78:1), 4:3 results in 64:27 (2.37:1) © 2014 CEDIA 5 UNDERSTANDING 4K TECHNOLOGY 04 ULTRA HD-4K FORMAT & BANDWIDTH Bit Depth Chroma 3840x2160 8 4:4:4 3840x2160 10/12 4:2:2 4:2:0 8 4:4:4 4096x2160 10/12 4:2:2 4:2:0 3840x2160 8 4:2:0 4096x2160 8 4:2:0 4096x2160 8 4:2:2 10/12 4:2:2 4:2:0 Format 4096x2160 Frame Rate 23.98/24/25/29.97/30 Character rate Clock Data Rate/ ch Data Rate Agg. TMDS Bandwidth 297Mcsc 297MHz 2.97Gbps 8.91Gbps 1.485GHz 594Mcsc 148.5MHz 5.94Gbps 17.82Gbps 2.97GHz 50/59.94/60 3840x2160 4096x2160 8 4:2:2 4096x2160 10/12 4:2:2 4:2:0 Table 2.1 HDMI SIGNALING SPEED There are four distinct “speed” values associated with HDMI signaling, as follows: 1. Data rate The transmission rate of all digital bits through each of the three TMDS channels, expressed as Gigabits per second (Gbps). Figure can be either per channel, or an aggregate of all three. 2. Character rate The data contained within the TMDS stream is divided into constant 10 bit “characters,” as a result of 8b/10b encoding. I.e., 1x TMDS character = 10 bits of TMDS data, regardless of Clock or video bit rate. Expressed as Mega-characters per second, per channel (Mcsc). 6 © 2014 CEDIA 3. TMDS Clock: The Clock channel runs parallel to the 3x TMDS channels, and in itself contains no data. The Clock is like a metronome, delivering the timing signal which defines the start and stop times for each TMDS character (10 bits). Expressed as Megahertz (MHz). Refer to Fig. 3.1. RULE: Where the TMDS character rate is equal to or less than 340Mcsc, the Clock will run at the same speed as the character rate (1:1). Where the character rate exceeds 340Mcsc, HDMI 2.0 mode will be enabled (in supporting devices) and the Clock will be slowed to just ¼ the character rate; E.g.; 297Mcsc TMDS = 297MHz Clock 594Mcsc TMDS = 148.5MHz Clock UNDERSTANDING 4K TECHNOLOGY 4. Bandwidth: Many cable types, both analog and digital, state bandwidth (timing frequency in Hz) as a primary specification. This is not the case for HDMI, which instead focuses on TMDS data rate (in Gbps) &/ or Clock (in MHz). The latter is NOT bandwidth as it in itself contains no data. In order to provide fair comparison of HDMI infrastructure to other cable types (e.g.; CATx), the bandwidth of the TMDS channels must be determined. BACKGROUND ON BANDWIDTH Bandwidth refers to transmission “frequency,” which quite literally means repetitions in a given timeframe. It is standardized at one-second intervals, and expressed in Hertz (Hz). As motion video is time-based, increasing the video resolution and/or frame rate logically means that more information needs to be conveyed in that one-second timeframe, which then translates to higher frequency (more units per second). The greater the amount of information, the higher the bandwidth, and the narrower time each unit is allotted. In the case of CATx cable, the MHz number is referring to the transmission frequency that the cable as a whole can support. Telecommunications Industry Association (TIA/EIA) standards define the various iterations, being CAT5e at 100MHz, CAT6 at 250MHz, CAT6a at 500MHz, CAT7 at 600MHz, and CAT7a at 1GHz. Start HDMI BANDWIDTH The bandwidth of HDMI can be defined as the transmission frequency of the TMDS channels. As this is not commonly expressed, yet TMDS bit-rate is, a conversion formula of digital bits (bps) to transmission Hertz (Hz) is required. Texas Instruments summed it up best: “The relation of Hertz to bits per second is that a single bit is typically considered to be a 180 degree unit — a 360 degree cycle is two bits. Therefore, 1 Hz is equal to 2 bits per second.” (1). That is, 1Hz TMDS bandwidth represents 2 bits of TMDS data. Where the HDMI TMDS data rate per channel is known, the bandwidth is therefore half the data rate value, expressed in Hz. An alternate HDMI “speed” is also commonly expressed with a MHz value already, particularly with HDMI chipsets and HDMI cable CTS: Standard/Category 1 = 74.25MHz, High Speed/Category 2 = 340MHz. However these numbers refer to the character rate, which when under 340Mcsc is the same as Clock (which is ubiquitously the case at time of writing). As TMDS bit rate runs at 10x Clock, and bandwidth is then half the bit-rate, the shortcut method is to calculate TMDS bandwidth as 5x Clock. 1 Pixel Stop CLOCK 1Hz TMDS 2 (Red/Cr 4:4:4) 10-bit Character TMDS 1 (Green/Y 4:4:4) 10-bit Character TMDS 0 (Blue/Cb 4:4:4) 10-bit Character Table 3.1 © 2014 CEDIA 7 UNDERSTANDING 4K TECHNOLOGY Summary; TMDS bandwidth = Data Rate per channel divided by 2 (Hz) OR TMDS bandwidth = TMDS Clock x5 horizontal resolution subsets (4,096 & 3,840) and numerous frame timings must produce different rates of active (viewable) pixels per second. The difference between formats is taken up in the blanking region – the part that cannot be seen. E.g.; Ultra HD-4K (2160p/30) operates 2.97Gbps/ch Data rate 2.97/2 = 1.485GHz Clock 297MHz x5 = 1.485GHz All 2160p formats comprise a total of 2,250 pixels of Vertical resolution (Vres), being 2,160 of active video (what appears on screen) and a fixed 90 pixels of vertical blanking (Vblank). Note that not all 90 pixels of Vblank will necessarily be located above the active video, as depicted in Fig 4.1 (simplified for graphical purposes); some may be below. The Horizontal resolution (Hres) comprises either 3,840 or 4,096 pixels of active video, but the horizontal blanking (Hblank) is then variable where the differences are “padded” to equalize the total pixel count per second across all variants. More active pixels means less blanking, and vice versa, to ensure the total remains constant. Of the three data periods of TMDS signaling, “Blanking” comprises both the “Data Island” and “Control” Periods. Among other things, the Data Island Period also contains the audio information, which can be up to 32 channels of one bit or 3D audio, as defined by HDMI 2.0, so this space is not wasted. However you work it out, the bandwidth in HDMI for 4K 2160p/30 is 50% higher than the TIA/EIA spec for CAT7a. Elevate the format to 2160p/60 4:2:2, the maximum defined by the HDMI 2.0 specification, and TMDS bandwidth doubles to 2.97GHz, being 12x the bandwidth of CAT6. 05 UNIFIED CLOCK & VARIABLE VIDEO BLANKING (HDMI DATA ISLAND PERIODS) The four main formats of Ultra HD-4K as defined by HDMI 1.4, and the new 60fps 8-bit 4:2:0 format of HDMI 2.0 all employ the same Clock speed of 297MHz. This means they all deliver the same aggregate number of pixels per second. Logically, the two different Hblank Hactive Vblank 4K Vactive variable 3840 based on frame rate >4400 total Figure 4.1 (Not to scale) 8 © 2014 CEDIA 2160 2250 total 90 UNDERSTANDING 4K TECHNOLOGY Figs 4.2-4.5 depict simplified graphical representations to show the difference in Hblank for each combination of active video Hres (3840 or 4096) and frame rate (24, 25 or 30fps): 3840 Hres, 24fps Hblank Hactive 90 2250 total Vblank 2160 Vactive 1660 3840 based on frame rate 5500 total Figure 4.2 5500(Htotal) x 2250(Vtotal) x 24(fps) = 297,000,000 (297MHz) 3840 Hres, 25fps Hblank Hactive 90 2160 Vactive 1440 2250 total Vblank 3840 based on frame rate 5280 total Figure 4.3 5280 (Htotal) x 2250 (Vtotal) x 25 (fps) = 297,000,000 (297MHz) © 2014 CEDIA 9 UNDERSTANDING 4K TECHNOLOGY 3840 Hres, 30fps Hblank Hactive 90 2160 Vactive 560 2250 total Vblank 3840 based on frame rate 4400 total Figure 4.4 4400 (Htotal) x 2250 (Vtotal) x 30 (fps) = 297,000,000 (297MHz) 4096 Hres, 24fps Hblank Hactive 90 2160 Vactive 1404 4096 based on frame rate 5500 total Figure 4.5 10 © 2014 CEDIA 5500 (Htotal) x 2250 (Vtotal) x 24 (fps) = 297,000,000 (297MHz) 2250 total Vblank UNDERSTANDING 4K TECHNOLOGY 06 ULTRA HD DELIVERY PLATFORMS AND DISTRIBUTION Nearly two-dozen Ultra HD-4K compatible televisions and monitors were announced or shown by more than a dozen companies at CES in 2013 and are currently available in the consumer market. In addition to supporting native Ultra HD content, virtually all of these displays can upscale 2D and 3D HD content and support “second screen” features as well as digital streaming services. The most prevailing question today revolves around the timeframe for content availability to consumers at home. There are a variety of options being considered, including: broadcast, cable and satellite; download or streaming over the Internet; and Blu-ray Disc. In the following section, hardware capable of transporting Ultra HD-4K data will be examined, followed by a brief exploration of other options for future storage and transport and an explanation of what is currently available today. DEVICE HARDWARE Fundamental suitability of a device to be able to support Ultra HD-4K is quite simple. In the case of HDMI ports, the HDMI transmitter, repeater (e.g. switch, splitter) or receiver silicon must support at least 297MHz Clock. First-generation HDMI chipsets (circa 2003-2007) were 165MHz/4.95Gbps, to support the 148.5MHz operating Clock of 1080p60. From 2007 an upgrade to 225MHz/6.75Gbps silicon became ubiquitous, offering support for 1080p60 at 10-bit Deep Color (5.56Gbps) and 12-bit Deep Color (6.68Gbps). At the time this document was developed, most devices still use the 225MHz silicon, which is not enough for the 297MHz required for Ultra HD-4K. New generation silicon released by some leading chipset vendors in 2012 have settled on 300MHz. Unless a device contains this new 300MHz silicon (or higher), it cannot support Ultra HD-4K. Application example: many Blu-ray players offered firmware upgrade to support 3D, as no extra bandwidth was required for that. The existing 225MHz HDMI chipsets were sufficient. However to support 2160p a physical change to hardware is required. Furthermore, a couple of years ago the claim of “HDMI v1.4” was sometimes used by CE device manufacturers to promote support for things like 3D and Audio Return Channel. However Ultra HD-4K was just as much a part of the v1.4 spec, but this was not supported by such devices due to hardware limitations. This was just one of several reasons for HDMI Licensing to abolish reference to version numbers, due to their misleading nature. HDMI CABLE SUITABILITY A good quality, certified “High Speed HDMI Cable” is required to achieve Ultra HD-4K support (to 30fps). The challenge is in finding an HDMI cable that is labeled High Speed that actually is High Speed. There is a proliferation in the market of mislabeled cables due to the pre-2010 legacy of 1080p being the benchmark, and the misunderstanding that “1080p” and “High Speed” meant the same thing. 1080p is transmitted on a 148.5MHz Clock, being 4.455Gbps aggregate data rate. By contrast Ultra HD-4K requires double this at 8.91Gbps, and a genuine High Speed cable should be tested to 10.2Gbps. As “HDMI 2.0” mode arises in coming years, being TMDS character rates from 340 to 600Mcsc, a new “Reference Cable Equalizer” will be enacted to aid an existing High Speed (Category 2) HDMI cable to support the increased data rates. This will however still be expected to draw some length limitations, yet to be determined. Ultra HD-4K formats to be affected by this elevation will be those that combine High Frame Rate (HFR) and Deep Color; 2160p/50/59.94/60, 10 or 12bit, 4:2:0 or 4:2:2. There is no defined HFR 4:4:4 mode. DISPLAYPORT DisplayPort was developed in 2006 by VESA. It utilizes four data transmission lanes, compared to HDMI’s three, with each initially supporting fixed data rates of 1.296 or 2.16Gbps. In 2009 the 1.2 specification was released, adding a third, higher data rate level of 4.32Gbps/channel. This amounts to an aggregate 17.28Gbps, sufficient to support Ultra HD-4K at 10-bit Deep Color to 60fps. DisplayPort-enabled devices have the same needs as HDMI hardware in providing compatibility at both the silicon and firmware levels. While DisplayPort has yet to be adapted for use in Ultra HD-4K TVs, it is important to be aware that when installers begin designing a DisplayPort system to deliver and display Ultra HD-4K content, each device in the system should support Ultra HD-4K at both the physical and firmware layer. A DisplayPort cable with demonstrable support for 10.8Gbps for 2160p30, or 21.6Gbps (highest rating for DP, for 2160p60) is then required for successful hookup. © 2014 CEDIA 11 UNDERSTANDING 4K TECHNOLOGY CATX CABLE EXTENSION SYSTEMS FIBER As previously mentioned, the data channels in HDMI transmit Ultra HD-4K at 1.485GHz. This is well beyond even the native capability of CAT7a, and around six times the TIA/EIA specified bandwidth of CAT6. Welldesigned, purpose-built electronics and technology like PAM theory can certainly close the gap, but there will always be a limit to how much CATx cable can be used for Ultra HD-4K applications. It is possible, but tough to correctly accomplish. Like with source, repeater, and sink devices, the bandwidth capability of the primary silicon employed inside the transmit (Tx) and receiver (Rx) units of a CATx-based extender system is also key in identifying Ultra HD-4K support. Many such extenders utilize HDMI equalizer chipsets which cap out at 225MHz, and are thus insufficient. Technicians should always avoid general claims like “HDMI v1.4” as this is completely non-definitive. Only chipset bandwidth and listing for actual features supported can be deemed relevant in identifying product suitability. The issue of running HDMI over long distances, often referred to as long-haul, has been an area of great debate since its inception. With HDMI 2.0 nearly doubling the frequency and bitrate on the cable, long-haul issues may be further compounded. For distributing Ultra HD-4K signals over significant distances, typically over 30 meters, one solution is to add an HDMI-to-fiber converter. Since fiber optic utilizes light instead of copper to transport data, the signal can cover significantly greater distances before failure. Installing and terminating fiber optic cables requires very specialized tools and training to ensure proper functionality. However, if installed and terminated properly, fiber to HDMI converters will send Ultra HD signals hundreds of feet without any visible or measurable degradation. HDBASET™ HDBaseT is an exception to the above assertion, as it retimes the signal in a PAM-16 (Pulse Amplitude Modulation) baseband format, essentially changing the rules of native CATx (which, after all, is designed for Ethernet). It has from the outset supported all of the same Ultra HD-4K formats as HDMI, up to and including 30fps iterations. It can also be implemented with DisplayPort I/O for support of all formats within the scope of the 5.2 and 8.6Gbps aggregate data rates. It is a 10Gbps format which in application conveys TMDS signaling (as used by both HDMI and DisplayPort). At its heart, the Valens VS-100 chipset specifies support for Ultra HD-4K to 100m over CATx cable, or 40m when using the VS-010 (HDBaseT-Lite) chipset. The HDBaseT Alliance has declared that the technology will be scalable in future to support higher frame rate versions, potentially to 20Gbps for 2160p 48-60 (4K-HFR). However, as retiming of the signal is involved, with silicon being firmware driven in the HDBaseT system, the transmission is not in the native space of the end point devices (assuming HDMI or DisplayPort connections). This provides some extra risk to interoperability success and stability, but this can be managed by using quality, compliant product. 12 © 2014 CEDIA BLU-RAY While a movie in Ultra HD-4K is within the range of data that a Blu-ray Disc can store, the Blu-ray Disc Association (BDA) recently established a task force to study possible format extensions in order to ensure the most efficient way to transport Ultra HD-4K data on discs. The group will work on investigating both technical feasibility and market demand for Ultra HD4K and look into aspects such as higher frame rates, enhanced color, additional audio technologies, etc. in regard to how these aspects play into future Blu-ray Disc developments. In the meantime, companies such as Sony Pictures Home Entertainment work to release remastered Blu-ray movies compatible with existing players and provided their dealers with PC-based servers that feature a variety of content shot in 4K. BROADCASTING AND STREAMING During CES, LG demonstrated Ultra HD-4K terrestrial broadcasting that is currently being tested in Korea. Netflix also demonstrated a prototype Ultra HD-4K streaming service with Samsung at CES but indicated that more advancements would need to be made before this technology is readily available. Finally, RED is also in the process of developing their RedRay player, which will be capable of streaming Ultra HD4K content via the Internet and can also play HD and 3D content at either 48 or 60fps. The player is projected to come with an expandable 1 TB internal HDD, and will support multiple HDMI outputs, including UNDERSTANDING 4K TECHNOLOGY one for 7.1 surround. While these advancements are greatly anticipated, they are still in the early stages of development and it will be some time before they are affordable and feasible in the consumer market. 07 ULTRA HD-4K COLOR – PRESENTDAY XVYCC IMPROVEMENTS AND FUTURE POSSIBILITIES In addition to the current advances of Ultra HD-4K displays, many are speculating that future products will enable even more dramatic improvements to color reproduction and picture quality. The term “Gamut” is used to describe the variety of colors a display or a source signal can reproduce. The specification for the color gamut of HD displays (HDREC709) was an improvement over standard definition. Now with the increased attention on Ultra-HD, Sony has announced that their Ultra HD streaming service will feature xvYCC color, which will be an improvement over HD color. The International Telecommunications Union, or ITU (part of the UN and 193 countries strong), has published a paper describing potential standards for the Ultra HD-4K color gamut which would offer performance far beyond anything any display technology has offered to date. The document is free to download and available at http://www.itu.int/pub/RREP-BT.2246-2-2012. If Ultra HD-4K eventually realizes the color gamut described by the ITU, the images possible would be radically improved over the current HDTV and xvYCC color. This would equal, and could exceed, the improvements in picture quality offered through the increased resolution alone. The visually stunning gamut described will be able to show colors so saturated that they could faithfully reproduce carnations, geraniums, marigolds and even sunflowers — all of which have colors that cannot be reproduced with the current HD gamut. That kind of enhanced color reproduction will not be possible with current television technology, but the ITU offers a glimpse of Ultra HD-4K improvements to come in future generations and gives the industry a hint at future innovations to come to Ultra HD-4K screens. 08 ULTRA HD-4K CONTENT AVAILABLE NOW According to Tom Cosgrove, the CEO of 3D TV channel 3Net, marketing Ultra HD-4K hinges on education, demonstration, price, and the belief that there is something to watch. (2) There are currently several different native Ultra HD-4K productions being developed, such as 3Net’s Space and some Hollywood productions already completed such as The Hobbit. Additionally, more than 75 new or remastered films have been released thus far by the major studios in Ultra HD-4K for digital cinema exhibition. Ultra HD4K appears in the market as the first digital format that can fully capture and convey all the tiny nuances and bits of information from original 35mm negatives. Classic films are being converted and enhanced to be shown in Ultra HD-4K and new releases are being shot in Ultra HD-4K with the use of cameras such as Sony’s F65 and F55 cameras and Red Digital Cinema Camera Company’s Red Epic camera. Companies such as Sony Pictures, Warner Brothers and Legendary Pictures are all working to expand their library of Ultra HD-4K content.* Sports, live events, and even user-generated content, such as digital photos, can also be potential sources of Ultra HD-4K content, and advances in data compression will help get Ultra HD-4K content into consumers’ homes. *For more information on current Ultra-HD/4K content, please see http://pro.sony.com/bbsc/ssr/ mkt-digitalcinema/resource.latest.bbsccms-assetsmkt-digicinema-latest-Sony4KDigitalCinemaTitles. shtml#2013 09 HOW WILL 4K IMPACT MY BUSINESS? Like any new technology entering the marketplace, there are challenges in demonstrating the consumer benefits beyond existing tech. In the case of Ultra HD-4K, it is still a niche product, squarely focused on affluent early adopters. As prices come down in the next year or so, a broader audience will begin to realize the benefits of incredible depth and clarity, even on the largest displays. Many consumers remain in the honeymoon stage with HD, but larger panel sizes have begun outselling smaller TVs. These larger screen sizes are likely to lead to increased interest in higher resolution. Right now, the target consumer for © 2014 CEDIA 13 UNDERSTANDING 4K TECHNOLOGY Ultra HD-4K likely already owns multiple HD sets and is looking for the best big-screen experience in order to achieve the most cinematic experience in the home. However, the primary Ultra HD-4K content available for consumer TVs will initially be from up-scaled sources. The HD vs. Ultra HD-4K debate certainly bridges from manufacturers’ marketing to the retail floor. Dealers are concerned that the price delta may be a major inhibitor to sales. As Ultra HD-4K moves further into the consumer market, manufacturers will likely take similar stances to Sony, who provides their Ultra HD4K TV consumers with a bundled 4K video player and tablet remote which include a variety of short-form 4K content and full-length feature films. The counter is that buying Ultra HD-4K now helps to future-proof the home theater. Not only are the TVs feature-rich, with 3D, connected services and high-speed processors, but they can also enhance the content displayed and in the case of HD content, can upscale the content close to Ultra HD-4K resolution. Currently, content is still being remastered to take advantage of the upscaling capabilities, but the future is not that far off, and native Ultra HD-4K video content will soon be widely available. 10 CONCLUSION In summary, despite all of these potential Ultra HD-4K content and delivery options under development, most Ultra HD-4K TV viewers will be watching primarily upscaled content until next year. It will be a challenge to educate consumers on the value of Ultra HD-4K, but when specified correctly according to the needs of the individual project, the benefits are evident. The promise of immersive images and enhanced resolution is enough to win over the consumer who is interested in owning the best on the market today. For CEDIA members, all of this creates a golden opportunity to differentiate themselves by utilizing both the quality products they install and their installation expertise to deliver the finest Ultra HD-4K experience available to consumers. 14 © 2014 CEDIA 11 RESOURCES 1. Texas Instruments. “Comparing Bus Solutions.” Application Report, Oct. 2009. 2. Finer, Marc. “4K Content & Distribution.” DEG Quarterly, 26 Feb. 2013. 3. “Ultra High-Definition: State of the Industry.” CEA, 7 Aug. 2013. Dubravac, Shawn. “What is the Point of Diminishing Returns for TV Screen Sizes.” Shawn Dubravac Blog, 22 Feb. 2013. This whitepaper was developed with assistance by the following individuals and reviewed by CEDIA’s working group. David Meyer — Kordz Pty Ltd Dan Schinasi — Samsung Joel Silver — Imaging Science Foundation Marc Finer — DEG: The Digital Entertainment Group Ray Stanley — Sony