TERMS OF REFERENCE
Graphic Design Company: Visual identity project
Knowledge and Innovation Team
ORGANIZATIONAL CONTEXT
The United Nations Development Group (UNDG) unites the UN funds, programmes, specialized
agencies, departments, and offices that play a role in development in over 131 countries. The UNDG
was constituted in 1997 following the UN General Assembly’s endorsement of UN Secretary-General
Kofi Annan’s report “Renewing the United Nations: A Programme of Reform”.
Since 2008, the UNDG has been one of the three pillars of the UN System Chief Executives Board for
Coordination (CEB), the highest-level coordination forum of the United Nations system. The CEB
brings together the executive heads of UN organizations under the chairmanship of the SecretaryGeneral to provide broad guidance, coordination and strategic direction for the system as a whole in
the areas under the responsibility of executive heads. Focus is placed on inter-agency priorities and
initiatives while ensuring that the independent mandates of organizations are maintained.
Within the CEB structure, the High-Level Committee on Programmes (HLCP) promotes system-wide
cooperation, coordination and knowledge sharing in programme and operational areas. The HighLevel Committee on Management (HLCM) identifies and analyzes administrative management
reforms with the aim of improving efficiency and simplifying business practices, while the UNDG
is responsible for coordinating UN operational activities at the country level.
The UN at country level
The UNDG is currently present in 158 countries and territories through the presence of its members
and observers. UN agencies, funds and programmes represent the United Nations team at country
country level and through their representatives, they conform the UN country team. The country team
is coordinated by the the UN Resident Coordinator.
Resident Coordinators, lead UN country teams in more than 130 countries and are the designated
representatives of the Secretary-General for development operations. Working closely with national
governments, Resident Coordinators and country teams advocate the interests and mandates of the
UN system while drawing on the support and guidance of the entire UN family.
The RC and the country teams represent the UN at country level. Under the leadership of the
Resident Coordinator, the UNCT is accountable for developing a strategic framework of the UN
system operational activities for development, through which to support national development
priorities, to promote international norms and standards including human rights, as well as to respond
to rights/humanitarian/crisis/transition situations.
The High-level Panel on United Nations System-wide Coherence in 2006 recommended that the UN
system should accelerate and deepen reforms to “deliver as one” at the country level and establish
unified UN country teams—with one leader, one programme, one budgetary framework and where
appropriate one office, with integrated capacity to provide a coherent approach to cross-cutting
issues, including sustainable development, gender equality and human rights. These objectives
remain as relevant as ever in light of the universal and integrated nature of the 2030 Agenda.
Communicating as One: Supporting UNCTs in developing a One UN identity at country level
The importance of Communicating as One was highlighted by the independent evaluation of
“Delivering as one” in 2012, which concluded that “concerted communication on issues of concern
based on mandates and expertise of United Nations entities is widely seen as a major step forward.”
Following this recommendation, the UNDG Advocacy and Communications Group approved in 2014
the Communicating as One guidelines, a standard operating procedure to improve coordination of
communication among UN agencies within the country context, in support of shared objectives,
including as outlined in the One Programme.
The Communicating as One guidance note addresses among other areas how to represent a
coherent image of the United Nations at country level. According to the guidance note, the UNCT may
choose to be presented jointly in different ways: under the UN identity with supporting agencies; or
presenting United Nations agencies together in partnership.
The basic understanding of these models are addressed in the guidance note and are explain in the
annex 2 of this document, but more comprehensive guidelines are required to support those UN
country teams that take the step to come together under a One UN identity to guarantee a coherent
approach across the system globally.
A new development agenda
Key to the work of the UNDG in the years to come is supporting Governments through their UN
country teams (UNCTs) on delivering the Agenda 2030. The UNDG branding should reflect this global
effort in order to capture the work of the organization and its 32 members and observers towards
achieving the new sustainable development goals.
UN RC Leadership Programme
The post-2015 development agenda is complex, transformative and networked, and thereby demands
universal and system-wide adjustments – from thinking on the policies and creative strategies needed
to guide responses, to ensuring that strong and flexible field leadership (Resident Coordinators and
UN Country Teams) is in place to create and connect opportunities and drive for results. The
development, political, human rights, humanitarian and security dimensions of the Organization’s
mission are embodied in the role and functions of the Resident Coordinator. These dimensions are
not only interlinked, but are also mutually interdependent in the functions of the RC.
The Leadership Development Team at UNDOCO was established in 2015 to improve leadership
capabilities, capacities and skills of UN field leadership, specifically UN Resident Coordinators and
UN Country Teams. Previous communication and branding documents are outdated and require
change in graphic design based on the new strategic direction. The UN RC Leadership Development
Team intends to revise its branding and communication materials in line with the UNDOCO branding
exercise to promote, inform and outreach the role of Resident Coordinators and better support and
develop RC/UNCT leadership at country level. As part of the branding exercise, the visual and
communication materials are intended to be utilized during various leadership development initiatives,
learning events and forums.
We are Silo Fighters!
UNDG supports 131 UN Country Teams around the world. These UNCTs are coordinated by the UN
Resident Coordinator. He is the representative of the Secretary General in the country and he is
generally supported by a team of officers. The work of the Resident Coordinators together with the
work of the coordination officers is behind the successful story of a more comprehensive, coherent
and efficient UN System at country level.
Resident Coordinators and Coordination Officers bring people, teams, departments, agencies and
countries together to advance sustainable development. They usually are the first ones battling UN
organizational silos that prevent the UN from creating integrated solutions. They are commonly known
as the Silo Fighters (www.silofighters.org).
Resident Coordinators and Coordination Officers are not the only Silo Fighters in the UN System,
there are many others that are trying to break silos on their every day work (results groups members,
UNCT members, communication groups, etc.)
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The positive aspects of their silo fighting should be better recognized across the System to raise
awareness of its criticality to promote sustainable development and to celebrate this working
approach which in most cases relies on a personal commitment rather than in an organizational
approach promoted by the UN System.
OBJECTIVES OF THE ASSIGNMENT – DELIVERABLES
Working closely with the overall supervision of the Knowledge and Innovation Team and reporting
directly to the KM and Communications Specialist, the graphic design company will work on the
following deliverables:
Updated new visual identity for the UN Development Group;

Develop UNDG graphic design guidelines based on the “Rules governing the use of the United
Nations Development Group (UNDG) logo” document.

The guidelines should incorporate at least the following items: design of the different logos
(UNDG, UNDG+DOCO, UNDG regional teams, UNDG +SDGs, UNDG + “work inprogress) in
portrait and landscape, black and white version, inverted versions, basic rules to regulate the
use of the logo including in different backgrounds and color pallette (primary colors and color
codes).

The guidelines should include an adaptation of the logo to the UNDG regional teams (Latin
America and the Caribbean, Asia and the Pacific, Arab Region, Eastern and Southern Africa,
Western and Central Africa, Europe and Central Asia).

The guidelines should include a version of the UNDG logo that will be ready to use in “work in
progress” documents being developed by DOCO.

The guidelines should incorporate template options to combine the UNDG logo with any other
logo from the 32 members and observers being part of the organization.

The guidelines should incorprate template options to combine the UNDG logo with the
Development Operations Coordination Office (DOCO) logo.

The guidelines should incorporate template options to combine the UNDG logo with the SDG
logos related to the 2030 Agenda.

Create the design for application of the new branding in the following merchandising and
office materials: Mouse pad, note book, desk calendar, wall calendar, pen, landyard, folder,
social media landing pages (Twitter, YouTube), banner template (portrait and landscape),
animated logo for video clip, event invitation, and stationary materials (envelops, letterheads,
business cards, identity cards, blocs, e-mail signature, power point presentation template).

Design the UNDG presentation package comprised of a presentation folder and a 12 pages
brochure.

Based on the new guidelines, design templates to develop the following documents:
Guidance notes, policies, training materials, reports, strategies, faact sheet, case studies and
guides.
o
These templates should be developed in InDesign format and should be provided
with specific design instructions on how to implement them to transform them into
UNDG resources.
o
A brief guide with rules on how to use and apply the UNDG corporate guidelines
when developing new documents using these templates should be provided. Issues
like font type and size, paragraph style, colors and use of photographs and
infographics should be addressed in this guide.
o
The guide will be developed with graphic designers as a target audience and will be
used, together with the templates, as a “go to” resource to develop any official UNDG
document.
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o
Apply these templates into the following documents:

UNDAF Guidelines (120 of non-designed pages document of text and
graphics). The document should be design for printing and web publishing
purposes following the new branding guidelines.

Guidelines for Business Operations Strategy which will comprise of three
documents: a manual (16 non-designed pages), Policy document (40 nondesigned pages) and templates (10 pages).

Human Rights report Strengthening Engagement with the International
Human Rights Machinery, a 50 non-designed pages document.

UNDG Advocacy Case Studies comprised of 20 non-designed pages of text.
The document should be designed for web publishing purposes following the
new branding guidelines.

Design the UNDG Innovation Report comprised of 30 non-designed pages of
text. The document should be designed for web publishing purposes
following the new branding guidelines.

Design the UNDG Results Report comprised of 40-50 non-designed pages text and graphs. The
report should be designed for printed purposes following the new branding guidelines.

Design a set of 10 Standard Operation Procedures posters identifying the key operational
priorities around the implementation of the Delivering as One approach.

Design 17 posters capturing the Sustainable Development Goals, using one photo per poster.
The photos will be provided in high resolution by UNDG.

Design 10 infographic fact sheets showing the key information around the SOPs implementation.

Design Human Rights interagency workshop products: Design for one stand-alone banners and
invitation.
Creating a One UN identity at country level

Under the framework of the UN emblem guidelines (annex 6), develop guidelines on how to use
the UN logo at country level. The guidelines should address the following issues:

Logo design in portrait and landscape, black and white version, inverted versions

Basic rules to regulate the use of the logo including in different backgrounds

Color pallette: Primary colors and color codes

Address how to combine the use of the One UN logo with one, several or all of the agencies,
funds and programmes logos

Based on the new guidelines, design templates to develop the following documents: UN
Development Assistance Framework, Common Country Assessment, Country Report, SDG
Report.

Apply the guidelines to the design of stationary materials (envelops, letterheads, business cards,
identity cards, blocs, e-mail signature, power point presentation template), publication cover,
stand-alone banner, social media avatars (facebook, twitter, youtube, flickr).

Apply the guidelines to the design of a website at country level and develop html templates to be
adapted by countries. The templates should be designed for the following sections: home page,
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about us, what we do, publications, news center, news item, publication item, 2030 Agenda
section.
New identity for the UN Resident Coordinator Leadership Programme;

Based on the new UNDG graphic guidelines, update branding and promotional materials for the
UN Resident Coordinator role and leadership;

Develop graphic guidelines capturing how to apply these branding guidelines in different products
(logo, primary colors);

Apply the UN Resident Coordinator Leadership Programme branding guide into the following
communication products:

Introduction package for the UN Resident Coordinator induction training (folder, brochure of
maximum 12 pages);

Welcome package for UN Resident Coordinators (folder, brochure of maximum 16 pages, fact
sheet);

Design competency framework document (2 pages);

Event materials such as: Two designs for backdrop banners, two designs for stand-alone
banners, cover design for a notebook, pen, four posters, flash drive, certificate design.
We are Silo Fighters!
Based on the new UNDG graphic guidelines, develop an internal marketing and communications
campaign to increase the profile of the teams (coordination officers, result groups members, etc.)
working at country level supporting the role and work of the UN Resident Coordinator and UN Country
Teams. This campaign will have the following components:

Develop further the branding aspects of the Silo Fighters identify and apply the following
merchandising materials: landyard, t-shirt, fabric bag, badge, stand-alone banner, selfie-photo
banner, Silo Fighter sticker.

Develop regional versions (African, Asian, Latin American, Caribbean, European, Central Asia) of
the Silo Fighters. Design a maximum of 14 comic characters. Each character should have a male
(7 characters) and a female version (7 characters).

Design a welcome package to the silo fighter community explaining their role, the numbers behind
the coordination effort, their stories and photos capturing their work, their essential role in the
enhancement of the UN Development System, key moments in the life of a silo fighter. The
welcome package should be comprised of a brochure of a maximum of 12 pages, a folder, a
badge.

Design and develop a story line for comic book of a maximum of 16 pages incorporating the 14
comic characters.

Design a maximum of 5 merchandising materials to recongnize the different life moments of a Silo
Fighter (development of CCA, signing of UNDAF, etc.)

Design materials (e-invitation, landing page for website and publication cover) for an anonimous
cartoon competition compyling anectotes of the coordination work from colleagues at country,
regional and global level.

Design the following items to complement the Silo Fighters blog (www.silofighters.org):
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
Html survey “Are you a Silo Fighter? Find out!” to include in the Silo Figther blog.

Develop a html template for a newsletter to recognize the story of “The Silofighter of the
month” (featuring our staff working to promote coordination in the UN System) and the latest
posts in the blog.
Mainstreaming, Acceleration and Policy Support (MAPS) initiative

Logo for the Mainstreaming, Acceleration and Policy Support to deliver the 2030 Agenda initiative.
The logo should have a portrait and a landscape version.

Design three reports applying the branding concept. Each report will have a maximum of 150
pages. The reports will incorporate mostly photos and text.
WORK SETTING
The work plan for the assignment will include three different aspects: Place, timing and duration of the
assignment, briefing/debriefing arrangements, reporting relationships, work setting and reporting
arrangements, support provided, deliverables and timeline.
Timing and duration of the assignment
The timing of the assignment will be 10th May – 15th December 2016.
Briefing/debriefing arrangements
A first meeting/conference call will be scheduled for the DOCO team to brief the firm on the
background information to develop each of the requested deliverables.
Reporting relationships and identification of responsibility for assessment of the
services/outputs
The company will work in close consultation and under the supervision of the Communications and
Knowledge Management Specialist. They will follow up the design process answering questions
related to the documents.
The Communications and Knowledge Management Specialist in close consultation with the Team
Leader of the Knowledge and Innovation Team will assess the services and outputs of the firm.
WORK PLAN
Scope of the assignment:
The consultant will support the Knowledge and Innovation Team in the provision of graphic designing
services related to different programme activities and products.
The outputs of the company work will be the following:

The firm will provide the print electronic files and web files of all the materials listed in the section
“Deliverables”

The firm will submit all the original files of all the products listed to allow graphic designers at
country level adapting all the materials to the national language.

The firm will address a minimum of two and a maximum of five rounds of comments for each of
the listed deliverables.

The firm will provide at least three different proposals for the different identities to be developed
according to the section “Deliverables”.
Tasks regarding the design of publications outlined in this TOR:
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Working under the direct supervision of the Knowledge Management and Communications Team, the
company will undertake the following tasks regarding the application of the templates into the
documents outlined in in this TOR:

Apply the design of the templates in the documents incorporating DOCO comments and
suggestions;

Prepare the electronic files for the printer;

Create PDF from final electronic file for DOCO Web posting;

Submit all the original files to allow developing versions in other languages;

Submit all final files to DOCO through FTP.
Timeframe per deliverable:
Deliverables (following the details described in the section “Objectives of
the Assignment – Deliverables”)

Graphic guidelines for UN Resident Coordinator Leadership
Programme

Introduction package for the UN Resident Coordinator induction
training (folder, brochure of maximum 12 pages) - print electronic files
and web files to be submitted.

Welcome package for UN Resident Coordinators (folder, brochure of
maximum 16 pages, fact sheet) - print electronic files and web files to
be submitted.

Competency framework document (2 pages) - print electronic files and
web files to be submitted.

Two designs for backdrop banners- print electronic files and web files
to be submitted.

Two designs for stand-alone banners- print electronic files and web
files to be submitted.

Design for notebook cover, pen, four posters, flash drive, certificate print electronic files and web files to be submitted.

UNDG Results Report designed - print electronic files and web files to
be submitted.

Delivering Results Together Report - print electronic files and web files
to be submitted.

Human Rights Interagency Workshop

Business Operations Policy, Manual and Templates - print electronic
files and web files to be submitted.

10 Standard Operation Procedures Posters designed - print electronic
files and web files to be submitted.

17 posters capturing the SDGs designed - print electronic files and
web files to be submitted.

10 infographic fact sheets designed - print electronic files and web files
to be submitted.

One stand-alone banner design and one invitation design for the
human rights event - print electronic files and web files to be
Deadline
May 30, 2016
June 30, 2016
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submitted.

UNDG Graphic Design Guidelines

One designs for each of the following new merchandising and office
materials: Mouse pad, note book, desk calendar, wall calendar, pen,
landyard, folder, social media landing pages (Twitter, YouTube),
banner template (portrait and landscape), animated logo for a video
clip, event invitation, and stationary materials (envelops, letterheads,
business cards, identity cards, blocs, e-mail signature, power point
presentation template) - print electronic files and web files to be
submitted.

UNDG Presentation Package: One Folder and one 12-pages brochure
designed - print electronic files and web files to be submitted.

Designed templates for the following items: Guidance note, policy,
training material, report, strategy, fact sheet, case study and guide print electronic files and web files to be submitted.
July 31, 2016
We are Silo Fighters! Campaign:

Designed landyard, t-shirt, fabric bag, badge, stand-alone banner,
selfie-photo banner, Silo Fighter sticker - print electronic files and web
files to be submitted.

14 comic characters. Each character should have a male (7
characters) and a female version (7 characters) - print electronic files
and web files to be submitted.

Welcome package designed: brochure of a maximum of 12 pages, one
folder, one badge.

One comic book of a maximum of 16 pages - print electronic files and
web files to be submitted.

Design of 5 merchandising materials - print electronic files and web
files to be submitted.

Design of e-invitation, landing page for website and publication cover
for cartoon competition.

Design html survey for silofighters blog.

Design a html newsletter to capture the Silo Fighter of the month and
the latest blog posts.

Guidelines for Business Operations Strategy - print electronic files and
web files to be submitted.

UNDAF Guidelines designed - print electronic files and web files to be
submitted.

Logo for the Mainstreaming, Acceleration and Policy Support to deliver
the 2030 Agenda initiative

Mainstreaming guide designed - print electronic files and web files to
be submitted.

Acceleration report designed - print electronic files and web files to be
submitted.

Policy Support report - print electronic files and web files to be
submitted.
September, 30 2016
October 30, 2016
October 30, 2016
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
One UN identity at country level branding guidelines - web files to be
submitted.

Templates for the following documents: UN Development Assistance
Framework, Common Country Assessment, Country Report, SDG
Report.

Design for the following materials: envelops, letterheads, business
cards, identity cards, blocs, e-mail signature, power point presentation
template, publication cover, stand-alone banner, social media avatars
(facebook, twitter, youtube, flickr.

Html templates designed for the following sections: home page, about
us, what we do, publications, news center, news item, publication item,
2030 Agenda section.

UNDG Advocacy Case Studies publication designed - print electronic
files and web files to be submitted.

UNDG Human Rights report designed - print electronic files and web
files to be submitted.

UNDG Innovation Report designed - print electronic files and web files
to be submitted.
November 30, 2016
November 30, 2016
December 15, 2016
Support provided
The UNDG KIT team will provide guidance on graphic work based on previous institutional branding
guidelines and the following documents:

UNDG, Guide to Communicating as One

UNDG, Branding UN development work, A Guide for UN Country Teams

UN in Rwanda, Rwanda UN Country Team Branding Guidelines

UN in Ethiopia, Ethiopia UN Country Team Branding Guidelines

UN DOCO, Rules governing the use of the United Nations Development Group (UNDG) logo

UN Department of Public Information, UN Emblem Guidelines
The UNDG KIT will also provide comments on the designs provided by the firm.
EXPERIENCE AND QUALIFICATIONS:

The company must be a recognized firm in graphic design with at least five years of experience;

Wide experience in developing institutional graphic profiles, preferably cases where logos of
different organizations have been combined;

Demonstrated experience of working within development world in graphic design (samples of
previous graphic manuals for further evaluation);

The company must be experienced in commercial print management and similar projects;

The company must have internal editorial and production capacities in English;
DOCUMENTS TO BE INCLUDE IN THE PROPOSAL
If you have the required qualifications and are interested in this contract, please submit:

A proposal describing the previous work done in this area;
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
A graphic portfolio of previous work reflecting at least part of the products outline in the section
“deliverables”;

Project manager and the graphic team CVs in charge of this project to be included in the
proposal;

A financial proposal to address the work.
The lump-sum fee which you propose for the consultancy should indicate the breakdown of all costs.
This fee should be inclusive of ALL considerations.
Each of the submissions should be made in two separate envelopes or attachments (if submitted
via email) for technical offer and financial offer (indicating; DO NOT OPEN IN ADVANCE). Offers
that are not submitted separately will be deemed as disqualified and will not be assessed further.
When choosing to submit their proposals electronically, Proposers are solely responsible for ensuring
that any and all files sent to UNDP are readable, that is, uncorrupted, in the indicated electronic
format, and free from viruses and malware. Failure to provide readable files will result in the proposal
being rejected. Please submit proposals to procurement.doco@undg.org with the subject line: Web
Technical Systems Maintenance
EVALUATION AND SELECTION PROCESS
The evaluation team shall review and evaluate the Technical Proposals on the basis of their
responsiveness to the Terms of Reference, applying the evaluation criteria, sub-criteria, and point
system outlined below. Each responsive Proposal will be given a technical score. A Proposal shall be
rendered non- responsive at this stage if it does not substantially respond to the RFP.
In the second stage, only the Financial Proposals of those Proposers who achieve the
minimum technical score of 70% will be opened for evaluation for comparison and review. The
Financial Proposal Envelopes corresponding to Proposals that did not meet the minimum passing
technical score shall be returned to the Proposer unopened. The overall evaluation score will be
based either on a combination of the technical score and the financial offer, or the lowest evaluated
financial proposal of the technically qualified Proposers.
Technical Evaluation– Total 70 %

The work presented throught the firm portfolio will be evaluated to assess the quality of the
company’s work [20 points];

Experience and qualifications of the team proposed to deliver the work by the company. This part
of the evaluation will be based in the CVs of the individuals comprising the team that need to be
share by the firm in their proposal [20 points];

Experience in developing institutional visual identities [10 points];

Experience on developing marketing campaigns with similar deliverables as the ones described in
this document [10 points];

Timeline to deliver the objectives of the assignment based on the deadlines provided in this
document [10];

Experience in applying branding guidelines in materials shared in the section “deliverables of this
TOR [20 points];

Experience working in the development sector producing high quality outputs [10 points];
Financial Evaluation– Total 30 %
The financial offer will account for a maximum of 30 points.
If you submit via email, to secure your financial offer please SET-UP A PASSWORD for the Financial
Proposal which will be requested as follows:
The password for Financial Proposal will be requested from only those who achieved the minimum
score on the technical evaluation will be requested to provide the password to the financial proposals.
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