MORE THAN IMPLANTS™
Customer Loyalty Program
2012
INTRODUCING
MORE THAN IMPLANTS™
STRAUMANN CUSTOMER LOYALTY PROGRAM - THE NEXT LEVEL OF SERVICE
Welcome to MORE THAN IMPLANTS, a program that recognizes and rewards customer loyalty.
No matter your purchasing level, MORE THAN IMPLANTS has something for every Straumann
customer. As your purchases with Straumann increase, so do the benefits. And, as you will see, the benefits
are designed to provide increased value to all types of Straumann customers – treatment providers, referrals,
laboratories, and office teams.
Membership
MORE THAN IMPLANTS has three tiers of membership: Platinum, Gold, and Customer. Your
membership level is achieved through purchases made during the previous calendar year, and you can take
advantage of benefits for one Program Year. A Program Year begins the March after you qualify and ends
the following February.
<300 implants
and <$100,000
net purchases
annually
300+ implants
or $100,000+
net purchases
annually
600+ implants
or $200,000+
net purchases
annually
We appreciate your commitment to Straumann, and hope that you utilize the resources available through
the MORE THAN IMPLANTS program to achieve your practice growth goals. We look forward to
maintaining this relationship for years to come.
The purchase volumes above are required to maintain membership status from year to year. Any benefits or services not utilized in the
Program Year may not be carried over to the following year. A clinician must be part of a qualifying practice during the Program Year to
enjoy member benefits and services, regardless of purchase volumes or practice affiliations during the previous calendar year.
The terms and benefits identified here are current as of January 1, 2012. Straumann reserves the right to modify or cancel terms of
membership or benefit program available through the program at any time and without notice. Straumann is not responsible for any claims
or damages asserted by customers in reliance upon the terms and benefits of the program. All program benefits are subject the Federal and
State law; including, but not limited to, the exclusion of select benefits and mandatory reporting requirements.
simply doing more
MORE THAN IMPLANTS™
FOUR SERVICE AREAS - CUSTOMIZED FOR YOUR SUCCESS
Each practice has different needs. In order to meet yours, we have divided MORE THAN IMPLANTS
benefits and services into four areas:
■ Treatment providers
■ Office team
■ Patients
■ Referrals and labs
Each category consists of a set of modular services that can be selected and used according to your individual
situation. This approach ensures that the MORE THAN IMPLANTS range of services offers you practical
solutions to your practice.
TREATMENT
PROVIDERS
office team
Practice
referrals and
labs
PATIENTS
Overview
more than implants™ benefits and services
Treatment Providers
Implant User Chairman’s Club Conference
(600+ implants or $200K+ surgeons only)
First access to eLearning modules
SMILe program discount
Straumann course discounts
Implant Realities subscription
Referral survey
Andover Education Center access
Straumann Guarantee®
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Straumann manufacturing tour
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Educational demo materials
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Straumann eNews
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STARGET magazine
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Office team
Practice marketing materials
Priority toll-free hotline
Free 2nd day shipping on all orders1
Membership plaque
Straumann Media CD
Education program flyer creation
Referral communication template CD
Straumann e-shop
Letter templates
Straumann educational events
Lunch-and-Learns
Customer service and specialized sales team support
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Patients
Patient education 3:1 models
Patient communication template CD
Patient education materials
Patient education PowerPoint, animations, and DVD
Referrals and labs
Lab communication template CD
Marketing support for CARES® Digital Solutions
Referral education events
Restorative Selection Guide
1
Excludes CARES products
PRACTICE
■ = Provided service, see following pages for details
TREATMENT
PROVIDERS
office team
Practice
referrals and
labs
PATIENTS
TREATMENT PROVIDERs
Annual Implant User Chairman’s Club Conference
A top-rated and premium benefit, the Chairman’s Club Conference is an excellent opportunity
for our most loyal implant customers to meet other clinical experts, interact with Straumann
executives, share best practices and learn about new developments in dentistry. Straumann
covers airfare, hotel, meals, and airport transfers for the invitees.2
First Access to eLearning Modules
Straumann eLearning modules are designed for use with referrals and in-office training, each conducted by
content specialists. Straumann offers Platinum members first access to eLearning programs.
SMILe Education Program Discount
SMILe (Straumann Modular Interactive Learning) Education Program provides you with the tools you need to
help make implants a profitable part of your practice. It delivers a one-stop shop for referral education, including
a complete program guide, models, demonstration materials and presentations. In 2012 – Straumann will
introduce the SMILe+ and practice management series. Work with your Straumann representative to gain
access to this exciting program.
■ Platinum members: 50% discount
■ Gold members: 25% discount
Straumann Course Discount
Enjoy discounts for Straumann courses3 during the program year:
■ Platinum members: 20% discount
■ Gold members: 10% discount
Implant Realities Platinum and Gold members receive a complimentary subscription to Implant Realities, the semi-annual US
publication of the International Team for Implantology (ITI).
Referral Survey
How in tune are you with the needs of your referrals? Straumann has developed a survey to help you
better understand how to support them. Use it as-is, or customize it to better suit your practice. Contact the
Straumann marketing department to obtain a copy.
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The Chairman’s Club Conference is by invitation only. Starting 2013, this annual conference will be designed exclusively for Platinum level implant customers.
Discounts do not apply to ITI or other 3rd party educational courses.
TREATMENT
PROVIDERS
office team
Practice
referrals and
labs
PATIENTS
TREATMENT PROVIDERs
Access to Andover Education Center
Platinum and Gold members are invited to hold their educational events at our state-of-the-art facility in
Andover, Massachusetts. The Straumann Education Team will provide support to coordinate and manage
your event, including planning, on-site logistics, and tours of our manufacturing facility. Program costs (food
and beverage, speaker fees, etc.) and travel are not covered by Straumann.
STARGET
STARGET, Straumann’s official magazine, focuses on product innovations, clinical cases, and industry
trends. STARGET is mailed directly to Platinum and Gold members. All other customers can contact
customer service for a copy or view online at www.straumann.us/STARGET.
Straumann Guarantee®
We aim for top quality products that offer simplicity, precision, and reliability. So firm is our belief in our
quality that we provide a limited lifetime warranty on all Straumann implants.4
Straumann Manufacturing Tour
MORE THAN IMPLANTS™ members are invited to visit our North American headquarters in Andover,
Massachusetts for a personal tour of our world class education, training, and manufacturing facility. Gain a
clear appreciation for the quality, precision, and reliability that is designed and manufactured into every implant.
If you can’t make it to Andover, experience our manufacturing process through “The Birth of a Straumann Dental
Implant,” a short movie presented by your Straumann sales representative.
Educational Demonstration Materials Educational demonstration materials for hands-on training sessions conducted by a Straumann sales professional
are available on a first-come, first-served basis.
Straumann eNews
All Straumann MORE THAN IMPLANTS members receive a free subscription to Straumann eNews,
our monthly e-newsletter containing company and product updates, upcoming events and courses, scientific
research, customer information, and more.
4
For implants placed as of April 1, 2011, Straumann will replace any failed implant under the lifetime limited warranty, provided that genuine Straumann products have been used to place and restore it.
TREATMENT
PROVIDERS
office team
Practice
referrals and
labs
PATIENTS
office team
Practice Marketing Materials Development5
The Straumann Marketing Department and your local Straumann representative will help you create materials
to fit your practice marketing needs. This includes design services only, and does not include printing costs or
distribution of materials.6
■ Platinum members can take advantage of the services of Straumann Marketing to develop custom
materials for their practice, events, and referral or patient marketing needs.
■ Gold members can receive personalized Straumann materials with their practice logo and contact information.
Priority Toll-Free Hotline
Platinum and Gold members have a priority toll-free telephone line at 800/210 1136 direct to our most
experienced Customer Service and Technical Support representatives. Calls to this designated line are given
priority to facilitate your orders and product questions.
Complimentary 2nd Day Shipping on All Orders1
Platinum and Gold members receive complimentary 2nd day shipping on all orders.
Membership Plaque
New Platinum and Gold members receive a personalized desk plaque to recognize their status as a top
Straumann customer.
Straumann Media CD
As a MORE THAN IMPLANTS™ member, you can request this complimentary Straumann media
CD-ROM. It is a library of lifestyle photos and images that illustrate the use of dental implants. It is a valuable
tool to develop your marketing materials and practice growth activities.
Education Program Flyer Creation
Straumann provides design services to create a customized (Platinum), personalized (Gold) or Straumann
branded (customer) flyer to help promote your Straumann education program. This includes design services
only, and does not include printing costs or distribution of materials.6
Straumann USA may decline to produce materials that do not comply with legal or regulatory requirements.
Offer is limited to one campaign per year. Straumann USA may decline to produce materials that do not comply with legal or regulatory requirements.
1
Excludes CARES products
5
6
TREATMENT
PROVIDERS
office team
Practice
referrals and
labs
PATIENTS
office team
Referral Communication Template CD
Straumann offers a series of referral communication templates to help your referring clinicians identify patients
for dental implant treatment. The template CD can be ordered from Straumann Customer Service using article
number USADV 035, and contains samples and design files for you to provide to a local design service for
personalization and printing of your own brochures.
Straumann e-shop Straumann e-shop offers fast, easy, and convenient online ordering at www.straumann.us/e-shop. Straumann
e-shop gives you 24/7 access to real-time order tracking, free 2nd day shipping for all customers on orders
of $500 or more, time-saving templates for repeat orders, and more. Contact Straumann Customer Service to
receive an e-shop user ID and password.
Letter Templates
A series of letter templates for referral communication help you educate your referrals and generate interest in
dental implants.
Straumann Educational Events
Education is the cornerstone of our strategy to deliver reliable and esthetic tooth replacement solutions. Our
experienced education team and sales representatives provide exceptional education programs to ensure and
instill confidence in treatment providers, office teams, referrals, and labs.
Lunch-and-Learn Training Sessions
Straumann’s well-trained sales representatives deliver “Lunch-and-Learn” training sessions at your practice,
providing the opportunity to discuss the basic principles or new developments in dental implant solutions with
you and your staff.
Customer Service and Specialized Sales Team Support
Straumann sales representatives with expertise in dental implants, digital restorations, and regenerative solutions
are available to answer questions, and deliver the solutions that are right for you. Additionally, the Customer
Service Team is available Monday – Friday, 8:00 am – 8:00 pm ET at 800/448 8168 to support your
practice.
TREATMENT
PROVIDERS
office team
Practice
referrals and
labs
PATIENTS
PATIENTS
Patient Education Models
Straumann offers complimentary 3:1 Patient Education Models (a $250 value) to help teach patients and
referrals about the benefits of implant treatment. Contact your local sales representative to receive your model.
Additional models can be ordered under article number 140.120.
■ Platinum: Two models per practice in the Program Year
■ Gold: One model per practice in the Program Year
Patient Education Materials
A comprehensive portfolio of patient education materials to help you and your staff discuss the benefits of dental implants
and regenerative treatments with patients. Ask your Straumann representative about our patient education tools.
Patient Education PowerPoint, Animations, and DVD
Straumann provides electronic presentations to introduce the subject of dental implants and tissue
regeneration to patients. These tools help inform patients about your services and potential solutions to
improve their quality of life.
Patient Communication Template CD
Patient communication templates help you provide information to your patients on the treatment options
and services you offer. This template CD can be ordered from Straumann Customer Service using article
number USADV 036, and contains samples and design files for you to provide to a local design service
for personalization and printing of your own brochures.
TREATMENT
PROVIDERS
office team
Practice
referrals and
labs
PATIENTS
referrals and laboratories
Lab Communication Template CD
Straumann offers a series of brochure templates to help labs provide information to their doctors. The template
CD can be ordered from Straumann Customer Service using article number USADV 037, and contains samples
and design files for you to provide to a local design service for personalization and printing of marketing
brochures. Each brochure template is available in a choice of formats and colors to complement the current
branding and personality of the lab.
Marketing Support for CARES® Digital Solutions
Straumann offers several personalized mailing cards with your lab name and address information once you
purchase a Straumann CARES solution (CS2 scanner, Straumann Guided Surgery software or gonyX™, or intraoral scanner). Straumann pays for the personalization and printing of the first 150 cards. Contact your CARES
Digital Solutions Sales Expert for details.
Referral Education Events
Experienced Straumann staff can offer support in planning, preparation, and execution of referral events,
providing valuable tips so you can concentrate on the most important task of finding and establishing
relationships with new referring professionals.
Straumann Restorative Selection Guide
Straumann’s Restorative Selection Guide leads you through screw vs. cement-retained restoration to final
abutment selection based on selected implant type. The guide can be ordered from Customer Service using
article number USLIT 330. This intuitive, step-by-step guide helps make treatment planning, ordering, and
inventory management with Straumann easier than ever.
USLIT 400
Straumann USA
Straumann USA, LLC
60 Minuteman Road
Andover, MA 01810
Phone
800/448 8168
978/747 2500
Fax
978/747 2490
www.straumannusa.com
Straumann Canada
Straumann Canada Limited
3115 Harvester Road, Suite 100
Burlington, ON L7N 3N8
Phone
800/363 4024
905/319 2900
Fax
905/319 2911
www.straumann.ca
© Straumann USA, LLC 2012. All rights reserved.
Straumann® and/or other trademarks and logos from Straumann® that are mentioned herein are the trademarks or registered trademarks of Straumann Holding
AG and/or its affiliates. All rights reserved.
Straumann Products are CE marked
International Headquarters
Institut Straumann AG
Peter Merian-Weg 12
CH-4002 Basel, Switzerland
Phone +41 (0)61 965 11 11
Fax +41 (0)61 965 11 01
2/12
www.s tra u ma nn. c om