Branded Environments
August 2013
4.0
4.1
4.2
4.3
4.4
Emerson Branded Environment
Emerson Network Power - Brand Overview
Logos and Fonts
Color
Business Unit Color Palettes
Complete Color Palette
Module Design
Core Design Elements
Additional Design Elements
Incorrect Use of Modular Design
Imagery
Image Composition
Industry Specific Imagery
Industry Specific Imagery: Data Center/IT
Industry Specific Imagery: Healthcare
Industry Specific Imagery: Financial
Industry Specific Imagery: Industrial
Industry Specific Imagery: Telecom
Industry Specific Imagery: Broadcast
Industry Specific Imagery: Government
Product Imagery
Guidelines for Continuity
Graphic Design Examples
Using the Elements in Harmony
Exhibit and Display Standards
Sizing the Company Brand for Environmental Use
Typical Exhibit and Display Graphics: Hanging Signs
Typical Exhibit and Display Graphics: Murals
Typical Exhibit and Display Graphics: Panels
Tradeshow, Portable and Permanent Installations
Branded Environments
4.0 Emerson Network Power - Brand Overview
The Preservation of Continuity within the
Emerson Corporate Environment
This guide builds upon the core Emerson brand
and should be used in conjunction with the
Emerson Network Power Brand Guidelines.
The Global Branded Environment
Creative Guide Goal
The goal of the guidelines defined within are
meant to establish a foundation for the Emerson
Network Power brand and its industries as related
to environmental use. Using the existing color
palette, and correctly distributing it across all
business units, paired with the existing Emerson
core brand, will ensure that we consistently
represent the brand in every setting.
Defining graphic standards ensures the brand,
both as a whole and as individual distinct industries, work in harmony to bring clarity and
unification. Colors are specific to individual areas
of business and will be used to identify them as
such. Color will strategically assemble the brand as
a sum of its parts.
2
Branded Environments
4.0 Logos and Fonts
Emerson Brand
Graphic guidelines, as defined in the Emerson core
brand guidelines, have been established and should
be applied to all design.
Logo
The rules regarding correct and proper use of the
Emerson logo identified in the corporate guidelines
should be followed.
Fonts
The DTL Argo family is the only font approved for
use within the framework of all Emerson Network
Power graphic design. Always maintain sentence
case unless used for headings. No other fonts are
approved for use when designing for Emerson
Network Power displays.
DTL Argo Family
Light
Regular
Medium
Bold
Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789!@#$%^&*()[]?
3
Branded Environments
4.0 Color
Emerson Network Color Palette Hierarchy
At its core, the primary colors defining Emerson
Network Power are shown here. The addition of
vibrant colors at the forefront of the brand help
set it apart. The presence of the dark Emerson
blue should always be anchored as the baseline or
foundation to every display.
Hierarchy Palette
Primary, secondary, accent and base colors all work
together to make up each industry brand.
Emerson Network Power
PMS 144c
PMS 7409c
PMS 288c
PMS 877c
PMS 7540c
0 - 18% Black Grid
4
Branded Environments
4.0 Business Unit Color Palettes
Emerson Network Power
Brand Business Unit Color Palettes
Color is used to make a distinctive, positive
impression. The Emerson Network Power color
palette is uniquely suited to distinguish each
business unit with its own set of colors. The palette
is divided in such a way that analogous colors
are paired to create a strong and separate color
presence for each industry.
Emerson Network Power
PMS 144c
Accent Color:
PMS 7409c
PMS 363c
Accent Color:
Primary
Accent Color:
Financial
PMS 7489c
PMS 2603c
Telecom
PMS 313c
PMS 144c
PMS 279c
Healthcare
Hierarchy of the Palettes
The paired analogous colors representing each
industry should be the dominant colors to each
corresponding display. All displays should included
the core Emerson blue at its foundation.
Data Center / IT / Services
PMS 200c
Accent Color:
PMS 279c
Industrial
PMS Rubine c
PMS 2995c
Broadcast
PMS 2995c
PMS 382c
PMS 7409c
PMS 1225c
Accent Color:
PMS 2995c
Government
PMS 2603c
PMS 2415c
Accent Color:
PMS 7489c
PMS 288c
PMS 279c
Secondary
Accent
Base
Accent Color:
PMS 144c
Accent Color:
PMS 1225c
5
Branded Environments
4.0 Complete Color Palette
Complete Color Palette
Color combinations must be restricted to each
business unit inside the Emerson Network Power
framework. If the logo and font are what ties the
brand together, color is what defines one business
from the another. Combining more than one set
of colors to an industry diminishes the effect of
category recognition.
Pantone
CMYK
PMS 288c
100,67,0,23
PMS 877c
0,0,0,44
PMS 2603c
69,100,0,2
-
% Black
PMS 2995c
80,7,0,0
PMS 7540c
41,28,22,70
PMS 279c
80,30,0,0
PMS 1225c
0,18,94,0
PMS 300c
100,44,0,0
PMS7409c
0,40,90,0
PMS 313c
100,0,10,5
PMS 144c
0,50,95,0
PMS 382c
28,0,92,0
PMS 200c 0,100,63,12
PMS 7489c
41,0,78,0
PMS Rubine Red 4,100,15,0
PMS 363c
65,0,100,0
PMS 240c
PMS 3278c
95,0,70,0
Pantone
PMS 2415c
CMYK
33,100,0,4
®
For color consistency, PANTONE publications
should always be consulted when available for
accurate color.
PANTONE® is the property of Pantone, Inc.
18,94,0,0
6
Branded Environments
4.0 Complete Color Palette
Modularity
The foundation of the Emerson Network Power
design direction is rooted in Modularity. It is key
to both the graphic and environmental essence and
should always be observed. It is the degree to which
all components can be divided and recombined to
achieve a wide array of variation keeping with the
overall look and feel of the brand.
X
Use of the Grid
The grid should be used at the start of all visual
creation. X
7
Branded Environments
4.0 1
2
3
Core Design Elements
Emerson Brand
The Emerson Network Power logo should be the only logo
used in the booth. If there is another logo approved to be in the
booth, it must not be as prominently displayed as the Emerson
Network Power logo.
1
2
Background Grid
The grid should be used to determine ALL elements on each
and every layout. Whether a background or the placement of
images and text, it should always be invisibly present.
Division Colors
Never stray from an industry’s designated palette.
4
Headings
Headings and core messages should always appear on the
upper portion of every display.
5
Images
Images should always fall within the specifications of each
industry outlined in this guide.
6
Core Message
Content should always link in proximity to the heading of
the piece.
7
Core Brand Foundation
The Emerson blue should be present in all applications,
whenever possible.
3
4
Heading
Sub Headings use division colors
6
Body Copy: Lorem ipsum dolor sit
amet, consectetuer adipiscing elit.
Morbi commodo, ipsum sed pharetra
gravida, orci magna rhoncus neque,
id pulvinar odio lorem non turpis.
Nullam sit amet enim.
5
Bullet Item 1
Bullet Item 2
Bullet Item 3
7
8
Branded Environments
4.0 Additional Design Elements
Icons
The use of icons help delineate data types and adds
structure, reinforcing the transfer of information.
Products and services can be quickly identified by
adding the appropriate associated symbols within
each business segment.
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Branded Environments
4.0 Incorrect Use of Modular Design
Use All Design Elements Appropriately
Boundaries provide a framework for the creation
of all designs. Keeping true to core concepts and
principals will work to ensure the overall goal of
brand cohesiveness. Refraining from the addition
of non-suitable elements keeps the design clean
and uncluttered. DO NOT: Add lines
DO NOT: Add lines
DO NOT: Add transparency
DO NOT: Work outside the grid
to blocks
DO NOT: Add darker elements
DO NOT: Use more than 3 colors,
or use the same color in adjacent blocks
10
Branded Environments
4.1 Image Composition
Image Repository
Access to all corporate approved images can be found at:
marketing.emersonnetworkpower.com/images_/default.aspx
Images Should Reflect the Industry
The main focus of all images should have a
heavy focus on interaction with futuristic
elements as related to each business
segment.
Only use corporate approved images at events.
Requires username and password.
+
Human
Interaction
+
Abstract
Technology
Related
Field
11
Branded Environments
4.1 Industry Specific Imagery
Image Selection
The underlying theme behind all the Emerson
Network Power brand imagery is the idea,
knowledge and understanding of emerging
technology, paired with its use in each related
industry. The main consideration when choosing
suitable imagery is whether customers can get a
sense of the future use of our products.
Services
Data Center / IT
Healthcare
Financial
Industrial
Telecom
Broadcast
Government
The images selected for use in the Healthcare
industry should have a strong focus on
medical professionals and advanced interface
design.
The focus of images within the Telecom
industry should show communicative
qualities, both how the customers use
and implement Emerson Network Power
products.
Services images are those that relate only
to the Data Center/IT industry and should
highlight people working in the related field.
The focus of images within the Financial
industry should contain elements of data
storage and human interaction with displays
related to commerce.
Broadcast imaging needs to foucs on how
core and DCIM technoligies can be leveraged
to get media engeineering and IT to work as
a team to reduce cost and improve flexibility
and availablity of infrastructure.
The focus of images used for the Data
Center industry should highlight elements of
technology, human interaction, networking
and connectedness.
The focus of images used for the Industrial
business segment should be manufacturing,
high-tech automation and controls.
The focus of images chosen for the
Government industry designs should focus on
human interaction with advanced interfaces
depicting geographical and political themes.
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Branded Environments
4.1
Industry Specific Imagery: Data Center/IT
Data Center / IT Images
The focus of images used for the Data
Center industry should highlight elements
of technology, human interaction,
networking and connectedness.
Making the Future of
Your Business Possible
Maximize
availibility,
capacity and
efficiency of
your critical
infrastructure
13
Branded Environments
4.1
Industry Specific Imagery: Healthcare
Healthcare Images
The images selected for use in the
Healthcare industry should have a strong
focus on medical professionals and
advanced interface design.
Making the Future of
Your Business Possible
Maximize
availibility,
capacity and
efficiency of
your critical
infrastructure
14
Branded Environments
4.1
Industry Specific Imagery: Financial
Financial Images
The focus of images within the Financial
industry should contain elements of data
storage and human interaction with
displays related to commerce.
Making the Future of
Your Business Possible
Maximize
availibility,
capacity and
efficiency of
your critical
infrastructure
15
Branded Environments
4.1
Industry Specific Imagery: Industry
Industrial Images
The focus of images used for the
Industrial business segment should be
manufacturing, high-tech automation
and controls.
Making the Future of
Your Business Possible
Maximize
availibility,
capacity and
efficiency of
your critical
infrastructure
16
Branded Environments
4.1
Industry Specific Imagery: Telecom
Telecom Images
The focus of images within the Telecom
industry should show communicative
qualities, both how the customers use
and implement Emerson Network
Power products.
Making the Future of
Your Business Possible
Maximize
availibility,
capacity and
efficiency of
your critical
infrastructure
17
Branded Environments
4.1
Industry Specific Imagery: Broadcast
Broadcast Images
Broadcast imaging needs to foucs on
how core and DCIM technoligies can be
leveraged to get media engeineering
and IT to work as a team to reduce cost
and improve flexibility and availablity of
infrastructure.
Making the Future of
Your Business Possible
Maximize
availibility,
capacity and
efficiency of
your critical
infrastructure
18
Branded Environments
4.1
Industry Specific Imagery: Government
Government Images
The focus of images chosen for the
Government industry designs
should focus on human interaction
with advanced interfaces depicting
geographical and political themes.
Making the Future of
Your Business Possible
Maximize
availibility,
capacity and
efficiency of
your critical
infrastructure
19
Branded Environments
4.1
Product Imagery
Emerson Network Power Product Images
Product images should only be used when
they relate to the core message of the
display.
20
Branded Environments
4.1
Guidelines for Continuity
The Emerson Network Power Brand
The purpose of this guide is to bring a
uniformity to our appearance. Our brand
image reflects and defines who we are and
how we are perceived by customers and
competitors. As designers and purveyors
of our brand, we have a responsibility
to produce a consistent, distinct visual
presence.
A unique environment, showcasing our
brand personality, is what sets us apart and
creates the identifying bond with everyone it
reaches.
It is important that the users of this guide
follow the rules and standards defined within.
Adhering to guidelines will ensure that the
brand is represented accurately in all settings.
21
Branded Environments
4.2
Using the Elements in Harmony
Overview of the Elements
Assembling all the aforementioned design elements and rules
with a strong message yields success.
22
Branded Environments
4.3
Sizing the Company Brand for Environmental Use
Legibility is Vital
When displaying the company branding, legibility
is vital. Maximum readability must be ensured at
all times. Dimensions may be adjusted as needed
to ensure the proper legibility in each unique
environment. As well as proximity, each element
of the brand should be used in the best way to
capitalize on visual impact.
Type Location and Sizing
Along with the Emerson Network Power brand,
the environment should always be understood in
order to provide appropriate sizes for headings and
information.
)2154mm( + '3
)4877mm( "192/ '16
"6 '2 - "6 '1
)4877mm( "120/ '10
"6'1 - "10
)4877mm( "192/ '16
"10 <
)4877mm( "192/ '16
23
Branded Environments
4.3
Typical Exhibit and Display Graphics: Hanging Banners
Hanging signs and banners
For tradeshow use, the large modular cubes or
square hanging signs are fitting elements to
promote the brand.
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Branded Environments
4.3
Typical Exhibit and Display Graphics: Murals
Murals
Large areas provide the opportunity to showcase the
images of the brand and highlight technologies, themes
or products.
25
Branded Environments
4.3
Typical Exhibit and Display Graphics: Information Panels
Information Panels
For display facts about products and services.
26
Branded Environments
4.3
Typical Exhibit and Display Graphics: Information Panels
Identification Panels
For specific information regarding a particular
product or products.
Monitor Caps
For instructional or supportive messaging related
to video.
27
Branded Environments
4.4
Tradeshow, Portable and Permanent Installations
Computer Room
Co-location
Network Closet
Enterprise Data Center
28
Branded Environments
4.4
Tradeshow, Portable and Permanent Installations
29
Branded Environments
4.4
Tradeshow, Portable and Permanent Installations
30
Branded Environments
4.4
Tradeshow, Portable and Permanent Installations
31
Branded Environments
4.4
Tradeshow, Portable and Permanent Installations
32
Branded Environments
4.4
Tradeshow, Portable and Permanent Installations
33
Emerson, ASCO, Business-Critical Continuity, Emerson Network Power and Liebert are trademarks of Emerson Electric Co. or one of its affiliated companies. ©2013 Emerson Electric Co.
E-1045R2 0210