BASIQ 2016 International Conference
New Trends in Sustainable Business and Consumption
2-3 June 2016, Konstanz, Germany
Conference venue:
Konzil Konstanz (Constance Council), Hölzl - Gastronomie GmbH,
Hafenstraße 2, 78462 Konstanz, www.konzil-konstanz.de
CONFERENCE PROGRAM
Day 1
Thursday 2 June 2016
9:30 Registration of participants
10:00 = 12:00 Plenary Session
(ground floor)
Room: Unterer Saal
10:00 Welcome
Professor Martin Reckenfelderbaumer, Rector, Allensbach University,
Konstanz, Germany
Professor Rodica Pamfilie, Dean, Business and Tourism Faculty,
Bucharest University of Economic Studies , Romania
Professor Laurentiu Tachiciu, President, Association for Innovation
and Quality in Sustainable Business, Romania
10:30 Keynotes
Mr. Dr. Martin Fiedler, Partner and CFO at IBFU Munich,
Germany:
Sustainable Business and Lean Thinking in the Construction
Industry.
Mr. Dr. Ulrich Hermann, CEO Wolters Kluwer Germany
Regional MD Wolters Kluwer Central Europe:
The Enterprise Shift: From a perpetual to a subscription
business
Mr. Ulrich Heun, Geschäftsführer / CEO Carmao
GmbH (http://www.carmao.de), Konstanz, Germany:
IT-Security: Quo Vadis?
Mr. Cristian Pamfilie, Founder, ROKURA SRL, Bucharest,
Romania
Promoting technological advances in a changing business
environment
Keynotes Speakers (in alphabetic order)
Martin Fiedler
M artin Fiedler is CFO of an engineering business for technical building equipment. As Lean
M aster is he actively training and consulting in building projects within the German automobile
industry. He analyzes construction processes with a small team to enhance efficiency in handling
of critical milestones and cost-intensive construction projects. M artin Fiedler is a member of the
German Lean Construction Institute and is currently designing technical guidelines for Lean
Construction within the VDI council – the Association of German Engineers. As advisor for two
M aster theses is he contributing to Lean Construction theory and process design.
Dr. Ulrich Hermann,
Dr. Ulrich Hermann (1966) is CEO of Wolters Kluwer Germany since 2005. Since 2009 M r.
Hermann is also Regional M anaging Director Legal & Regulatory Solutions Central Europe.
As CEO of Wolters Kluwer Germany, M r. Hermann has successfully transformed the German legal
and regulatory business with a substantial portfolio shift from a print -based publishing into today’s
online and software-driven information solution provider and has built a substantial tax&accounting
position in Germany.
Prior to his position at Wolters Kluwer Germany, M r. Hermann was Executive Board M ember of
the professional publishing arm of Süddeutscher M edia Corporation. Before that, he headed
Bertelsmann Springer’s international B2B business as Executive Vice President. M r. Hermann has
more than 14 years of experience in the information and publishing industry.
M r. Hermann holds a M aster’s degree in M echanical Engineering from the University of Aachen, Germany and M .I.T.
Cambridge, USA, as well as a PhD in Economics from the University of St. Gallen, Switzerland. In 2004, he founded the
Institute for Industrial Information M anagement at the University of Aachen, where he serves as director.
Ulrich Heun
Ulrich Heun (1965) is CEO and Founder of CARM AO GmbH, located in Limburg/Lahn. After
working many years as software engineer for a local chemical plant and a german consulting
company he gained experience at french and US-American software companies as project and team
manager he established CARM AO GmbH in 2003 as a consulting, service and training company for
information security, information risk management, compliance, data privacy, business continuity
and IT-service continuity management.
As one of his latest projects he established as co-founder and managing director BCL Business
Campus Limburg GmbH as a regional educational institute to provide bachelor and master degree
courses as well as business-related seminars.
Cristian Pamfilie
M r. Cristian Pamfilie is a forward looking entrepreneur. At the dawn of the transition to a market
economy he has established in 1992 one of the first Romanian companies providing integrated
solutions in the field of communication technology. Together with his partner he has induced a
pioneering spirit to their company. During the years they have developed partnerships with leaders in
technology from US, Japan and Europe and have obtained the respect of their clients and a very good
reputation within the industry. Currently, ROKURA is involved in the implementing of critical,
complex and demanding solutions in the fields of energy efficiency, population warning systems
against calamities, advanced monitoring and communication systems.
12:30 – 14:00 Lunch (ground floor)
Day 1
Thursday 2 June 2016
14:00 – 15:30 Oral presentations –
Session 1
Room: Konzil Stube
INTERNATIONAL PRODUCT LIABILITY IN A GLOBAL
BUSINESS ENVIRONMENT: ETHICAL AND LEGAL
PERSPECTIVES FOR BUSINESS MANAGERS
Achim Albrecht, Thorsten Eidenmüller, Timo Keppler and Ruxandra
Maria Bejinariu
FURTHER APPLIED TECHNIQUES ON FOOD PACKAGING
AND LABELING
Rodica Pamfilie and Lavinia – Alexandra Cristescu
A CASE STUDY ON EFFECTIVENESS OF ORGANISATIONAL
STRUCTURES UNDER THE EFFECT OF GLOBALIZATION
Steffen Lange, Laurențiu Tăchiciu, Ionela Carmen Pirnea and Andreea
Maier
CUSTOMER ORIENTATION BY COMBINED CRM AND
ENTREPRENEURIAL MARKETING AT SMEs
Axel Ulrich Wiesener, Tobias Stiegler, Melanie Buchmüller and Teodora
Bianca Floricel
15:30 – 16:00 Coffee Break (ground floor)
16:00 – 17:30 Oral presentations –
Session 2
Room: Konzil Stube
THE CURRENT STATE OF ALTERNATIVE INVESTMENTS IN
RENEWABLE ENERGIES OF INSTITUTIONAL INVESTORS IN
GERMANY
Maftei Mihaela, Stiegler Tobias and Wiesener Axel Ulrich
HOW DO ROMANIAN CONSUMERS PERCEIVE ORGANIC
FOOD? A MARKET REVIEW
Procopie Roxana, Bobe Magdalena and Toma Maria – Alexandra
DIGITALIZATION PROGRESSES IN EUROPEAN CATCHINGUP COUNTRIES – THE CASE OF ROMANIA
Robert Bumbac and Andra Vasilcovschi
Day 1
Thursday 2 June 2016
14:00 – 15:30 Online presentations –
Session 1
Room Unterer Saal
Hangout on
basiqconference@gmail.com
INNOVATIVE AND SUSTAINABLE BUSINESS MODELS IN
DIGITAL HIGHER EDUCATION: A COMPARATIVE ANALYSIS
OF GLOBAL REACH MOOCs PLATFORMS
Mariana Dragusin, Dianne H.B. Welsh
PERSPECTIVES ON BIG DATA AND BUSINESS
INTELLIGENCE TECHNOLOGIES IN THE CONTEXT OF
AUDIT TASKS
Bußian Aykut , Singer Klaus, Kopia Jan, Geldmacher Wiebke
AGILE MANAGEMENT BASED ON MODULARIZATION OF
PRODUCTS AND PROCESSES
Valter Narcisa, Androniceanu Armenia, Dragulanescu Irina-Virginia, and
Duca Mioara
E-LABOUR PLATFORMS STREAMLINING THE PROCESS Right
Person For Right Job
Zeca Ecaterina Daniela
RESEARCH ON KEY FACTORS IMPACTING PROCESS
SUSTAINABILITY IN GLOBAL COMPANIES
Ruxandra Maria Bejinariu, Melanie Buchmüller, Vanessa Just
REQUIREMENTS TOWARDS SUSTAINABLE FUTURE URBAN
MOBILITY IN GERMANY
Wiebke Geldmacher, Vanessa Just, Jan Kopia, Aykut Bussian
THE NEW GENERIC TOP LEVEL DOMAINS – REAL
INNOVATION OR JUST ANOTHER GOLD RUSH?
Plesea Doru, Bartels Andreas, Studeny Michael and Golowko Nina
15:30 – 16:00 Coffee Break (ground floor)
16:00 – 17:30 Online presentations –
Session 2
Room: Unterer Saal
Hangout on
basiqconference@gmail.com
STUDY OF THE IMPORTANCE OF SMES FOR THE GERMAN
MARKET AND THEIR CURRENT CHALLENGES
Sommer Marc, Florea Ilie Constantin and Dadfar Elham
AN ANALYSIS OF THE CONSUMER BEHAVIOR IN ROMANIA
FROM THE CARD PAYMENT PERSPECTIVE
Bogdan Onete, Ioana Teodorescu, Viorel Vasile
REAL ESTATE TAXATION SYSTEM IN ALBANIA AND
CHALLENGES FOR A EUROPIAN FISCAL SYSTEM
Puleri Thodhori, Kripa Dorina
ANALYSIS OF THE EFFECTS OF THE CORPORATE
STRATEGY TO PERFORMANCE IN BUSINESS
Heinemann Bastian, Vasile Dinu and Vochin Oana Alexandra
HOUSEHOLD BUDGET SURVEY, A KEY ISSUE OF ALBANIAN
STATISTICAL SYSTEM
Shahini Besa
A STUDY OF THE IMPACT OF INVESTMENTS IN ECONOMIC
VALUE OF THE FIRM IN INTERNATIONAL COMPETITION
Marieta Olaru, Jochen Schmid, Alexandra Sârbu and Dorin Maier
PORTFOLIO DIVERSIFICATION POTENCIAL ON CAPITAL
RETURNS OF ALBANIAN BANKS, BEFORE AND AFTER THE
2008 FINANCIAL CRISIS
Luçi Edlira and Lleshaj Llesh
NEW APPROACHES REGARDING INDICATORS AT GLOBAL
LEVEL
ZAI Paul Vasile
Day 1
Thursday 2 June 2016
18:00 – 21:30 Social program
City tour: Meeting point:
18:00
Hafenstrasse 2, 78462 Konstanz,
http://www.konzil-konstanz.de) at 18.00, mobile phone: 0049 170 698
3478; Mrs. Heidi Krauss)
Gala dinner – Constance Council
20:00
Konzil Konstanz (Constance Council), Hölzl - Gastronomie GmbH,
Hafenstraße 2, 78462 Konstanz, http://www.konzilkonstanz.de/restaurant/rstaurant.html
Day 2
Friday 3 June 2016
9:00 – 10:30 Seminar
Room: Unterer Saal
Best Practices in doctoral research –part 1
Moderators: Gregor Weber and Markus Bodemann
10:30 – 11:00 Coffee Break (ground floor)
11:00 – 12:30 Seminar
Room: Unterer Saal
Best Practices in doctoral research –part 2
Moderators: Gregor Weber and Markus Bodemann
POSTER PRESENTATIONS
Posters will be available on the conference website and will be exposed
during the conference at the conference location
SOCIAL MEDIA – KEY ISSUE OF QUALITY SERVICES IN
GLOBAL ECONOMY
Dumitrescu Peculea Adelina, Cerchia Alina Elena and Sandu (Udroiu)
Florina
RE-MODELING THE HEALTHCARE SYSTEM USING TWO
POLES – QUALITY OF HEALTHCARE SERVICES AND
PATIENT SATISFACTION
Grigorescu Adriana, De Freitas Bradley Christopher and Ivascu Mirela
CONSUMER BEHAVIOR RESEARCH ON AIR TRANSPORT
SERVICES PRICE IN ORDER TO MAINTAIN THE
SUSTAINABILITY
Ionel Dumitru, Bogdan Georgescu, Alina Filip and Florin Tudor Ionescu
ONLINE SHOPPING – MACRO-TRENDS AT THE LEVEL OF
THE EU COUNTRIES
Strat Vasile Alecsandru, Zgura Daniel
APPROACHES REGARDING THE RETURN POLICY OF
ONLINE RETAILERS
Vasiliu Cristinel, Albăstroiu Irina, Dina Răzvan and Dina Ioana
ARGUMENTS SUPPORTING THE INTRODUCTION OF EDIBLE
INSECTS IN EUROPEAN FOOD CONSUMPTION
Voinea Lelia, Popescu Dorin Vicenţiu and Negrea Teodor Mihai
WIND ENERGY – ALSO AN OPPORTUNITY FOR SMALL AND
MEDIUM INVESTORS
Elena Condrea, Adrian Condrea and Anca Cristina Stanciu
BIG DATA – A NEW TOOL SHAPING THE FUTURE OF THE
TOURISM INDUSTRY
Croitoru Adina-Gabriela and Manoliu Andreea
QUALITY AND PERFORMANCE BY RESOURCE CONTROL
STRENGHTENING
Dumitrescu Peculea Adelina, Oachesu Madalina and Sopu (Misa) Monica
MODELLING URBAN ECONOMIC DEVELOPMENT THROUGH
HERITAGE TOURISM SPATIAL ANALYSIS
Sabou Gabriel Cristian, Nistoreanu Puiu and Maiorescu Irina
ECONOMETRIC ANALYSIS OF SEASONALITY IN TOURISM
ACTIVITY: ROMANIA VS BULGARIA
Ghita Simona, Tomescu Florian, Boboc Cristina and Luchian Iuliana
LINKING INNOVATION TO BUSINESS MODELS: THE CASE
OF LEGO
Sorin-George Toma, Mihai Felea and Mihaela Dobrea
ANALYZING "THE WORKFORCE COST" AND "THE NET
NOMINAL EARNINGS" IN THE MAIN ECONOMIC
ACTIVITIES, BY PRINCIPAL COMPONENT ANALYSIS Marioara
Mirea and Kamer-Ainur Aivaz
HOW INTERNET OF THINGS TECHNOLOGY CAN HELP THE
RETAIL INDUSTRY IN DRIVING BUSINESS PROCESS
INNOVATION
Vlad Zamfirescu, Natalia Bob and Cristian-Eugen Luchian
ANALYZING THE CULTURE CONSUMERS AT THE
TERRITORIAL LEVEL BY THE PRINCIPAL COMPONENT
METHOD
Marioara Mirea and Kamer-Ainur Aivaz
ARE ROMANIANS ATTRACTED TO TURKISH BAKERY
PRODUCTS? A CONSUMER BASED APPROACH DEVELOPED
ON ENTREPRENEURIAL PREMISES
Raluca Mariana Grosu, Alina Elena Iosif and Ion Daniel Zgură
ROLE OF HUMAN RESOURCES IN CREATING CUSTOMER
CULTURE OF QUALITY
Grigorescu Adriana, Chitescu Razvan Ion and Lixandru Marius
OBSERVING PATIENTS' RIGHTS, BETWEEN PERCEPTION
AND REALITY
Andreea Simona Săseanu, Antonia Cristiana Enache, Roxana Sârbu,
Mihai Marinescu
DIGITAL MUSIC CONSUMPTION BEHAVIOUR OF YOUNG
ROMANIAN CONSUMERS
Mihai Felea, Mihaela Dobrea and Sorin-George Toma
ECONOMIC IMPACT OF NEW TECHNOLOGIES ON AGRIFOOD PRODUCTION
Silvius Stanciu, Roxana Sârbu, Andreea-Simona Săseanu, DoruAlexandru Ple șea
Day 3
Saturday 4 June 2016
8:45
Visit to the city of
Meersburg
approx. 30 Euro/ Participant
Participants will cross the lake by ferry and make a
city tour, 4 hours
https://ro.wikipedia.org/ wiki/Meers burg
Meeting point in Konstanz at the ABC-Hotel, at 8:45
am,
Contact Person: Heidi Krauss
heidi.krauss@allensbach-hochschule.de
+49 7533 919 23 96