FILTER FANS
WHY Hoffman Filter Fans
• A robust Type 12 UL/cUL Listed filter fan that is assembled in
the U.S.A. It is designed to operate in light-duty environments
preventing dust and debris from entering the enclosure and
protecting electrical components without compromising airflow.
HOFFMAN ADVANTAGE
• The first filter fan on the market to receive the UL/cUL Listed
certification from Underwriters Laboratories (UL) which helps ensure
that customers save time and money when their system requires the
UL/cUL Listed safety stamp of approval
• Provides fast and easy maintenance with tool-less access to the filter
media via the Easy-Grip tab at the top of the grille; opens with the flick
of a finger
• Matches the standard cutout of most existing competitor filter fans for
easy replacement with no additional enclosure cutting required
• Aesthetically designed to compliment any electrical enclosures box
• Click-Fit design allows for fast, easy, and tool-less installation
WINNING STRATEGY/SOLUTION
• UL/cUL Listed certification facilitates selling in all of North America (including Canada and Mexico)
• The Hoffman logo helps customers recognize the premium quality and superior aftermarket service
support typically associated with Hoffman products
• Moving the assembly to the United States ensures fast customer order fulfillment and enables Hoffman
to respond to unexpected changes in demand without sacrificing service to all customers
EQUIPMENT PROTECTION
Hoffman FILTER FANS
WWW.PENTAIRPROTECT.com
COMPETITIVE BATTLE CARD
Product: Hoffman Filter Fan VERSUS Competitor
Audience: Target Market
Vertical Focus: Industrial
Automation (MRO & OEM)
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Automotive Assembly Lines
Machine Tools
Material Handling
Packaging Systems
Paint Lines
Robotics
And more
Selling Strategy (How To Sell)
Key Decision Makers
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Design Engineers
Maintenance Managers
Purchasing Manager
MRO OPPORTUNITIES
• Identify customers who currently use competitor filter fans
• Share information regarding unique features & benefits on the new
Hoffman Filter Fans using marketing collateral such as the sell sheet
and the 2016 Thermal Management Specifier’s Guide
• Highlight the Hoffman Filter Fan’s new UL/cUL Listed certification and
it’s unique features & benefits
• Promote the Hoffman brand attributes of high quality and superior
aftermarket service support
OEM OPPORTUNITIES
PRODUCT ADVANTAGES
Agency Approvals
Low
High
Breadth of offering
Narrow
Wide
Air Flow
Low
Ease of Maintenance
Difficult
Very Easy
Service Support
Limited
Extensive
• Position the new Hoffman Filter Fans as the first premium line of filter
fans with the UL/cUL Listed certification desired by most OEMs
• Share information regarding its superior construction, enabling it to
prevent dust from entering enclosures, and with a simple filter change
provides the highest level of protection on the market
Core Differentiators
HOFFMAN
H: Hoffman
High
Industry Standards /
Agency Approvals
UL/cUL Listed
CE, EAC
Opening The Grille
Cover
Easy-Grip tab enables
customers to easily open
the cover with a simple flick
of a finger without the use
of tools
Grille Cover
Connection
Grille cover remains
attached when opened
Service Life Time
(Hours) @ 40° C
40,000 to 100,000
C: Competitors
Competitor(s)
UL/cUL Recognized
CE, EAC
1) Some competitor
models require tools
to open
2) Some competitor
models require pulling a
latch to open cover
Some competitors
require entire cover
removal
Standard Competitor
ranges: Up to 40,000
Pentair and Hoffman are owned by Pentair or its global affiliates. All other trademarks are the property of their respective owners.
EQUIPMENT PROTECTION
Hoffman FILTER FANS
© 2016 Pentair BC-00005 A