ADVERTISEMENT Maximizing the Value of Data Centers Schneider Electric’s StruxureWare unites all mission-critical systems on a single platform > Data centers, those spooky, nondescript industrial buildings full of server stacks, are what make Web communication and e-commerce possible. As activity and reliance on the Internet continue to grow, and dependable data centers become key to a functioning Web, managers increasingly rely on advanced infrastructure management (DCIM) software to keep them running smoothly. “Data center managers used to walk around with a clipboard taking notes, and use spreadsheets to make decisions,” says Domenic Alcaro, Vice President, Data Center Software Solutions for Schneider Electric, the France-based multinational that’s leveraging its energy management expertise to develop software solutions for segments including data centers. “But as data centers grow in complexity, the older ways of doing things are wasteful. It’s why we need software that manages information about a data center’s assets, resource use and operation status, throughout its life cycle.” The growth in spending on DCIM software is an indicator of the market’s rapid expansion. While DCIM software sales generated $245 million in revenue in 2010, 451 Research, an organization the monitors IT business and innovation, forecasts year-over-year compound growth of 39 percent, raising revenue to $1.3 billion by 2015. Founded in 1836, Schneider Electric has long been a leader in developing building management systems (BMS), integrated energy management solutions and highly sophisticated measuring tools to monitor power and energy use. The company’s products are already being used to manage many distinct operations, including energy use, in data centers. But now Schneider has developed StruxureWare, a platform of integrated, plug-and-play software applications that collects information from all key assets in a data center—including racks, rows, rooms and its mechanical and electrical systems—into a single dashboad from which to control all its mission-critical systems. Alcaro explains that StruxureWare bundles together three of Schneider Electric’s legacy business components: the company’s StruxureWare collects information not only from the IT “white space,” but from the physical infrastructure of the data center as well, including its power, cooling and security components building management software (BMS); its power and energy measuring sensors and tools; and its legacy “white space” DCIM software that monitors server and other IT equipment performance. (This DCIM component takes its moniker from the white tile platforms on which IT equipment is placed). “Schneider Electric has a breadth of experience in all these areas and, with StruxureWare, we’ve brought them together in an integrated, holistic way that allows us to maximize the value of all of them for the customer,” Alcaro says. “StruxureWare collects information not only from the physical infrastructure of the data center, and the power and cooling components, but from the IT components, as well—the servers, networking equipment, storage, and so on. It then applies analytics to all that information to give data center managers complete visibility into their IT and facilities operations, displayed in an easy-to-read graphic interface, so they can make the best operational decisions.” StruxureWare for data centers can simplify operational processes, and show data center managers where they can cut costs and make better use of both their physical plants and their IT infrastructure. And since it also has the ability to detect potential faults before they happen, StruxureWare allows for a proactive management approach, and provides capabilities such as planning and forecasting, as well as control features that can be used to automate many decision-making processes. “Data center managers can use StruxureWare for recommendations as to what to do, but, depending on their willingness to cede control, they can also allow the software to apply the information to make decisions and changes automatically,” Alcaro adds. Since it uses open protocols, StruxureWare connects seamlessly with whatever other systems a company uses. “The aim is to make it easy for users to have accurate and actionable data to conserve resources and optimize performance,” Alcaro says. “With StruxureWare, data centers can be more reliable, efficient, productive and safe.” — John O’Mahony We drive data center efficiency. EcoBreeze with Two Economizer Modes Facility Power Module StruxureWare for Data Centers Reference Designs Our innovative data center physical infrastructure with full-visibility management lowers operating costs. > EcoBreeze with Two Economizer Modes Rack-to-row-to-room-to-building architecture lowers cost. Improving both efficiency and system uptime requires a second look at today’s data centers! Featuring innovative and industry-leading physical infrastructure components, Schneider Electric™ data centers uniquely span traditional IT “white space” and facilities to improve interoperability, deliver true data center agility, and achieve cost-saving energy and operational efficiency. Our integrated architecture also lowers total cost of ownership, enables fast and easy design and deployment, and promises the highest availability. It comprises best-of-breed components available from a single source and through a global supply and services chain. From our well-known APC InRow™ cooling units…to our innovative EcoBreeze™ facility cooling module with two economizer modes…to our unparalleled data center management software StruxureWare™ for Data Centers, Schneider Electric products can be found literally in every data center domain. We offer the most energy-efficient components — all uniquely engineered as a system. In the long run, the Schneider Electric rack-to-row-to-room-tobuilding approach reduces total data center life cycle cost up to 13 percent and 30 percent of data center physical infrastructure cost over 10 years! In fact, it’s the foundation of our Business-wise, Future-driven™ data centers. TM Only the scalable EcoBreeze automatically switches between air-to-air heat exchange and indirect evaporative cooling to maximize conditions year-round. > Data Center Facility Power Module Our modular, step-and-repeat approach to facility power lets you expand capacity in 500 kW increments as needed, cutting OpEx by up to 35 percent and CapEx from 10 to 20 percent. > StruxureWare for Data Centers With building-to-server visibility, StruxureWare for Data Centers enables you to make informed decisions about your physical infrastructure. > Reference Designs Our standardized architectures for various data center confgurations, from 200 kW to 20 MW, reduce time, cost, complexity, and system risk. > Data Center Life Cycle Services Including energy management services, professional services from planning, build/retroft, and operations help ensure highest system availability and effciency. Business-wise, Future-driven. Get on the road to data center efficiency with our FREE white paper efficiency kit and enter to win a Samsung Galaxy Note™ 3. Visit: www.SEreply.com Key Code: h488u ©2014 Schneider Electric. All Rights Reserved. Schneider Electric, APC, Square D, InRow, EcoBreeze, StruxureWare, and Business-wise, Future-driven are trademarks owned by Schneider Electric Industries SAS or its affiliated companies. All other trademarks are property of their respective owners. www.schneider-electric.com • 998-1158241_GMA-US_Note3