Industry Business
Schneider Electric Website Roadmap
Matt O’Kane
November 5, 2009
Current & Future State
•  Current maturity level… “informational”
•  Move towards transactional in 2010
•  Consultative in 2011 & beyond
2010
Today
Transactional
2011
Consultative
•  full service (all previous)
•  social web (blogs, live chat)
•  smart phone applications
•  solution selling
•  configurators
•  shift of control to users
•  convergence of media
•  local-based services
•  customer satisfaction ++++
•  discovery of offer
•  select, specify & design
Informational
•  mobile web
•  linked to bridge
•  discovery of offer
•  customer registration
•  basic selection of products
•  free samples
& services
•  interactive web marketing tools
•  no critical mass of interactive •  direct customers to channel partner
media or video
ecommerce sites
•  weak link to channel i.e.
•  customer satisfaction +++
inventory
•  reduce paper costs
•  customer satisfaction +
Schneider Electric Company Confidential - Industry / C&S – October 2009
2
Industry Website Desired State
● Superior customer experience allowing for simple identification and
selection of products
● Flat web site requiring the least amount of clicks to gain product information
● Ultimately increase mindshare, brand awareness and grow sales!
●  Product selectors and easy to search electronic catalog
● Side by side product comparisons (pictures & specifications)
● Save product pages to pdf, email, save to favorites
● Include cross to legacy reference / part numbers
●  2D & 3D CAD models and sales drawings (registration required)
● Provides for sales leads (Direct & Distribution)
●  In depth cross reference (relays, pushbuttons, tower lights, etc)
Schneider Electric Company Confidential - Industry / C&S – October 2009
3
Industry Website Desired State
● Interactive demos, configurator’s and energy/cost savings calculators
● Videos describing unique value propositions
●  Posting on YouTube
●  Accessories of each product to enable up-selling and ease of selection
●  Provide “Free Sample” portal for select product promotions
●  Smart phone applications
●  Provide access to distributor inventory and purchase on-line
Schneider Electric Company Confidential - Industry / C&S – October 2009
4
Industry Website Desired State
● Creating web content which targets search engine optimization (SEO)
● Train Marketing personnel
● Seamless integration of embedded content enabling easy ecommerce
transactions
● Optimized and coordinated databases structured for syndicating data
not just internal requirements
● Large scale project design
● Feed Distribution data real time, decrease time to market
● Key metrics reporting and closed loop feedback with the Web team
Schneider Electric Company Confidential - Industry / C&S – October 2009
5
Product Selectors Made Simple
Simple to select product attribute
Descriptive
Feature Prompts
Schneider Electric Company Confidential - Industry / C&S – October 2009
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Side by Side Comparisons
•  Detailed product specifications
•  Clear visual and real picture
•  Easy to distinguish difference
•  Next click takes user to product
“call to action page”
Schneider Electric Company Confidential - Industry / C&S – October 2009
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Product Page with “Call to Action”
•  Download 2D line drawing or
3D CAD Model
•  Print or email page
•  Save to favorites
•  Request information or sample
•  Search distributor inventory &
buy on-line
Schneider Electric Company Confidential - Industry / C&S – October 2009
8
Internet Accessible 3D CAD Models
● Download file to your
computer or email
directly to a customer.
● Insert 3D model directly
into design program (18
CAD formats)
● Automatically populates
the bill of material
● View, download and save
2D Sales Drawing for
submittal packages
Schneider Electric Company Confidential - Industry / C&S – October 2009
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Example of 2D/3D CAD
Schneider Electric Company Confidential - Industry / C&S – October 2009
10
Direct Customers to Distributors
eCommerce
Schneider Electric Company Confidential - Industry / C&S – October 2009
11
Cross Reference a Competitive Part Number
3 clicks to cross!
Schneider Electric Company Confidential - Industry / C&S – October 2009
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Cross Reference & Distributor Locator
•  Locates Distributors by state/country
•  Provides distance from your location
•  Map & directions from and to your facility
Schneider Electric Company Confidential - Industry / C&S – October 2009
13
Free Samples via the Web Site
•  Easy to do business with
•  Fast response
•  First to the design
•  Provides leads for Distributors
•  Generates incremental business!
•  Results to Date (since 1/2/09)
•  Over 1,450 units shipped ~ $7K
•  $175K in new business
•  15 outstanding quotes - $500K
•  Example: Louisville Lamp
•  Building 3,600 lighting fixtures for
GE & Walmart to demonstrate
energy savings of CFL lighting
•  3,700 Time Delay Relays worth $46K
Schneider Electric Company Confidential - Industry / C&S – October 2009
14
Interactive web based tools
•  Makes selection easy
•  Decreases incoming calls
•  Gets distributor mindshare
•  Drives product demand & sales growth
•  Time delay relay sales up 35%
•  Latching relays sales up 54%
Schneider Electric Company Confidential - Industry / C&S – October 2009
15
Schneider Web-Based Demos & Tools
•  Provides for easy and efficient self learning & understanding
•  Eliminates the need to call
Technical support or you!
•  Goal is make the decision to buy
Schneider first!
Schneider Electric Company Confidential - Industry / C&S – October 2009
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22mm Product Configurator
O
I
Metal collar
Pushbutton Head
Contact NO
Contact NC
ZBE101
Reset
Legend plate
Market legend
Sheet legend
ZB4BZ009
1
ZB4BA68
ZBE101
1
2
ZBE202
2
ZBZ32
1
ZBY02178
1
ZBY1115
1
ZBE201
Metal collar
Flush push for
insertion legend
Heads
Pilot light
Push button
iIluminated
Non illuminated
Mushroom
Switch
Illuminated
Schneider Electric Company Confidential - Industry / C&S – October 2009
Non illuminated
Illuminated
Non illuminat
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Product Videos (~2.5 mins each)
Harmony Spring Clamp
30mm Turn to Release
Schneider Electric Company Confidential - Industry / C&S – October 2009
ABL8 Universal Power Supply
NEMA Power Distribution Blocks
18
Smart Phone Applications
•  Product Selectors
•  Streaming video
•  Cross reference
•  Interactive demos
Schneider Electric Company Confidential - Industry / C&S – October 2009
19
Embedded Content – Seamless Integration
•  Premier Farnell/Newark
Engineering Resource Portal
•  Independent Web page creation
•  Ask an expert, Blogs, etc
•  Embedded content
•  Search by attribute
•  Compare features
•  Download 3D CAD
•  Purchase on-line
Schneider Electric Company Confidential - Industry / C&S – October 2009
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Embedded Content – Seamless Integration
Legacy P/N
Cross reference
Schneider Electric Company Confidential - Industry / C&S – October 2009
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Closed Loop Data Syndication
Schneider Electric Company Confidential - Industry / C&S – October 2009
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Reaching key decision makers…
Engineering
firm
Owner - $$
3D CAD - Specs
CAD Solution
Schneider Electric Company Confidential - Industry / C&S – October 2009
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Intergraph Business Overview

Intergraph goes to market through its two operating divisions, Process, Power & Marine (PP&M) and
Security, Government & Infrastructure (SG&I):
–  PP&M’s software is used by nearly all of the Fortune Global 500 chemical, petroleum, and
pharmaceutical companies around the world – as well as most EPC companies
–  SG&I’s geospatial intelligence solutions are used by governments in over 80 percent of the world’s
largest countries and security technologies help protect more than 500 million people worldwide
Process, Power & Marine
Security, Government & Infrastructure
World’s leading provider of enterprise
engineering software to the PP&M industries
Geospatially-powered solutions for the security,
intelligence, military and infrastructure industries
2007 Revenue: $288 million
2007 Revenue: $438 million
© 2008.
Intergraph
Process,
Power
& Marine.
All Rights
Reserved.
Schneider
Electric
Company
Confidential
- Industry
/ C&S
– October 2009
24
24
Intergraph Vision
Intergraph Process, Power & Marine’s vision is to
provide the most powerful solutions for the
design, construction, and operation of plants,
ships, and offshore facilities.
© 2008.
Intergraph
Process,
Power
& Marine.
All Rights
Reserved.
Schneider
Electric
Company
Confidential
- Industry
/ C&S
– October 2009
25
25
Global Presence
●  More than 1,250 employees
●  500 software developers
●  550 services and support engineers
●  100 sales/marketing; 80 G&A; plus another 140 at distributors
●  Presence and local support in 42 countries
© 2008.
Intergraph
Process,
Power
& Marine.
All Rights
Reserved.
Schneider
Electric
Company
Confidential
- Industry
/ C&S
– October 2009
26
26
PP&M Market Share
●  No. 1 in petrochemical industry worldwide
●  No. 1 in oil & gas industry worldwide
●  No. 1 in power plant industry worldwide
© 2008.
Intergraph
Process,
Power
& Marine.
All Rights
Reserved.
Schneider
Electric
Company
Confidential
- Industry
/ C&S
– October 2009
27
27
Global Engineering Customers
© 2008.
Intergraph
Process,
Power
& Marine.
All Rights
Reserved.
Schneider
Electric
Company
Confidential
- Industry
/ C&S
– October 2009
28
28
Owner Operator Customers
© 2008.
Intergraph
Process,
Power
& Marine.
All Rights
Reserved.
Schneider
Electric
Company
Confidential
- Industry
/ C&S
– October 2009
29
29
Providing Updated Content
Owner - $$
Eng./Constr. firm
“EPC”
3D CAD - Specs
Purchased parts are 50%
of total project cost
Project size of
$2- $15 billion
An exclusive channel to key decision makers
eCatalog
+CAD
3D CAD - Specs
Schneider Electric Company Confidential - Industry / C&S – October 2009
• Project planning
•  Supply chain management
•  Purchasing
30
Electronic Product Launch Process
•  Sent via email with links to all data
•  Everything required to post on web
site and for catalog production
•  Pilot Biometric switch to SE channel
•  Next step syndicating data via web
or EDI
Schneider Electric Company Confidential - Industry / C&S – October 2009
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Questions?
Thank you!
Schneider Electric Company Confidential - Industry / C&S – October 2009
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