MEDIA PACK 2016

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A FRESH LOOK AT KIDS’ FASHION, FOOTWEAR AND LIFESTYLE PRODUCTS
M EDIA PACK 2016
A FRESH LOOK AT KIDS’ FASHION, FOOTWEAR AND LIFESTYLE PRODUCTS
THE INDUSTRY’S
ESSENTIAL TITLE
CWB is the only UK trade magazine dedicated exclusively
to the childrenswear industry, with a reach of 10,000
industry insiders across its print and digital platforms,
including all known childrenswear retailers and the full
database of the National Childrenswear Association
(NCWA). From department stores through to high-street
multiples and independents, agents and suppliers, CWB
reaches the real decision-makers in every area of UK
childrenswear, making it the perfect way to get your brand
noticed by the people that matter.
INDUSTRY INSIGHT
CWB is designed with the needs of the
industry in mind and covers fashion,
business and legal advice, featuring key
industry interviews, brand profiles and
stock ideas as well as all the latest news
and views from the world of children’s
fashion. CWB talks to the industry’s
biggest names and gives a voice to its
unsung heroes, building up a complete
picture of the UK childrenswear industry.
Every issue, CWB’s news pages
keep readers up-to-date with the biggest
industry stories and the latest retail
news, including information on new
marketing campaigns, product launches,
store openings and brand development
plans. CWB also offers a forum for UK
retailers, manufacturers and agents to
exchange information through its links
with the NCWA.
The January and June issues
feature comprehensive previews of the
key international childrenswear trade
shows, while regular fashion features
highlight emerging buying trends,
updating readers on new arrivals to the
UK market, providing the trusted industry
insight that makes CWB a must-read for
everyone involved in the childrenswear
industry.
COOL FOR SCHOOL
CWB’s comprehensive schoolwear coverage makes it the essential read for everyone
involved in the schoolwear industry. Across the year, CWB tackles the key issues in this
fast developing and highly competitive market, with every issue featuring schoolwear
news and a lively schoolwear people section as well as regular reports on all facets of the
trade. CWB’s October issue features a comprehensive preview of all that’s new ahead
of the schoolwear buying season and the Schoolwear Show in Solihull, with copies also
distributed at the show itself.
A FRESH LOOK AT KIDS’ FASHION, FOOTWEAR AND LIFESTYLE PRODUCTS
THE BRANDS’
CHOICE
More high-profile childrenswear brands choose to advertise
with CWB than with any other UK trade publication, and
the list grows longer every season. These brands know that
partnering with CWB gets results and, if you choose to
promote your brand through the magazine, you’ll be in very
good company.
DAVID LUKE
KISSY KISSY
“CWB has continued to evolve and
developed a strong focus for the
schoolwear market. It is the trade
title our customers read,
which is why we advertise.”
“CWB is superb, giving up-to-date,
reliable information to both
retailers and manufactures.
It is our number one choice!”
Michael Richfield, sales director
David Burgess, managing director
LILLY & SID
MOLO KIDS
“CWB is the key title for the UK kidswear
market, reaching out to stockists and
brands alike. CWB is relevant to our
market place, and the features are fresh
and relevant, ensuring that it gets read
from cover to cover. We have found a
direct correlation in advertising within the
magazine and new stockist enquiries.”
“We’ve been lucky to have a strong
relationship with CWB, working closely over
the last couple of years. In the UK, CWB
is the only kids-specific trade magazine
and therefore a strong and important
publication for us to collaborate with.”
Rhiannon Bradford, UK sales manager
Imran Hassan, co-founder
KISSY KISSY
WILLIAM TURNER
MOLO KIDS
“As a leading manufacturer in schoolwear, we have worked with CWB for many
years. Our advertising campaigns in CWB have significantly increased brand
awareness among our customers, and CWB will remain an essential
part of our marketing for a long time to come.”
Andrew Smith, managing director
LILLY & SID
LILLY & SID
WILLIAM TURNER
A FRESH LOOK AT KIDS’ FASHION, FOOTWEAR AND LIFESTYLE PRODUCTS
CWB PRINT
ADVERTISING
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AGENCY COMMISSION 10%
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SPECIAL POSITION PREMIUMS
DOUBLE PAGE SPREAD £7,365
FULL PAGE £3,795
HALF PAGE £2,080
01
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TO DISCUSS THESE OPPORTUNITIES CONTACT FIONA WARBURTON ON +44 (0)1484 846069 - [email protected]
A FRESH LOOK AT KIDS’ FASHION, FOOTWEAR AND LIFESTYLE PRODUCTS
CWB DIGITAL
ADVERTISING
Leaderboard
CWB-ONLINE.CO.UK
Skyscraper
MPU
Updated daily, the site provides CWB readers with
up-to-the-minute news and features at the click
of a mouse, featuring exclusive content not found
in the printed magazine, and offers a range of
cost-effective marketing solutions for your brand.
E-NEWSLETTER
Delivering industry news and trends to a
targeted database of 5,000 retailers, agents and
industry professionals every two weeks, the CWB
e-newsletter is the ideal medium to communicate
your advertising message.
POSITION
CWB E-NEWSLETTER:
POSITION
1 MONTH:
3 MONTHS:
6 MONTHS:
Banner (728 x 90px)
£925
Leaderboard (728 x 90px)
£925
£835 per month
£700 per month
Sponsorship
£1200
Skyscraper (120 x 600px)
£615
£515 per month
£440 per month
Third party email
£2500
MPU (300 x 250px)
£615
£515 per month
£440 per month
Other oportunities, such as sponsored features, brand showcases and social media solutions,
including bespoke multiplatform campaigns – price on application.
TO DISCUSS THESE OPPORTUNITIES CONTACT FIONA WARBURTON ON +44 (0)1484 846069 - [email protected]
A FRESH LOOK AT KIDS’ FASHION, FOOTWEAR AND LIFESTYLE PRODUCTS
EDITORIAL
CALENDAR 2016
JANUARY/FEBRUARY 2016
ISSUE 98
MARCH/APRIL 2016
ISSUE 99
JUNE/JULY 2016
ISSUE 100
Editorial deadline: 6 January
Advertising deadline: 7 January
Publication date: 21 January
Editorial deadline: 22 February
Advertising deadline: 23 February
Publication date: 15 March
Editorial deadline: 26 May
Advertising deadline: 27 May
Publication date: 10 June
Bubble London preview A/W 16 collections
Moda Footwear preview
Q & A interview
Editor’s pick of new brands
Retail profiles, news and events
Legal and business advice
CWB Independent Retail Awards 2015 winner profile
Fashion stock page
Schoolwear report
*Distributed at Bubble London & Moda Footwear
Review of the A/W 16 season
Footwear feature
Harrogate International Nursery Fair preview
Q & A interview
Editor’s pick of new brands
Retail profiles, news and events
Legal and business advice
CWB Independent Retail Awards 2015 winner profile
Fashion stock page
Schoolwear report
Bubble London preview S/S 17 collections
UK and overseas S/S 17 show previews
CWB Independent Retail Awards 2016 launch
Q & A interview
Editor’s pick of new brands
Retail profiles, news and events
Legal and business advice
CWB Independent Retail Awards 2015 winner profile
Schoolwear report
*Distributed at Bubble London
AUGUST/SEPTEMBER 2016
ISSUE 101
OCTOBER 2016
ISSUE 102
NOVEMBER/DECEMBER 2016
ISSUE 103
Editorial deadline: 22 July
Advertising deadline: 25 July
Publication date: 5 August
Editorial deadline: 21 September
Advertising deadline: 22 September
Publication date: 3 October
Editorial deadline: 16 November
Advertising deadline: 17 November
Publication date: 2 December
S/S 17 season’s review
Moda Footwear preview
Q & A interview
Editor’s pick of new brands
Retail profiles, news and events
Legal and business advice
CWB Independent Retail Awards 2015 winner profile
Schoolwear report
*Distributed at Moda Footwear
Q & A interview
Editor’s pick of new brands
Retail profiles, news and events
Legal and business advice
CWB Independent Retail Awards 2015 winner profile
The Schoolwear Show preview
Schoolwear report
*Distributed at The Schoolwear Show
UK and overseas show previews A/W 17 collections
CWB Independent Retail Awards 2016 results
Q & A interview
Editor’s pick of new brands
Retail profiles, news and events
Legal and business advice
Fashion stock page
Schoolwear report
TO DISCUSS THESE OPPORTUNITIES CONTACT FIONA WARBURTON ON +44 (0)1484 846069 - [email protected]
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